"WEBVTTKind: captionsLanguage: enyou're listening to the Apple Insider podcast welcome to amazing episode 84 of the Apple Insider podcast where we discuss all things Apple iPhone iPad Apple watch and more joining me is the inestable Neil Hughes managing editor of Apple Insider hey Victor how's it going fantastic good and other super superlatives if I can even get that word out so I want to start off by talking about some deals right you can grab the lowest prices on iMacs and MacBooks with Apple Care up to $430 off with exclusive coupons and all readers can use exclusive coupons this week to get the lowest prices anywhere on a 27in iMac 5K or 15-inch MacBook Pros and the remaining stock of 2015 12-in MacBooks bundled with Apple Care uh we have a list of all of these offers on our website I'm going to go ahead and Link it to them um they're they're through Apple authorized reseller Adorama and they're exclusively offered to Apple Insider readers um basically the models that we have linked are $190 to $430 off with the promo code AP Insider and on top of the coupon savings shipping's free and Adorama is not collecting sales tax on orders shipped outside of New York and New Jersey these are the lowest prices available from any authorized reseller by about 440 to $290 so I'm going to go ahead and link to that in the show notes and you guys can take advantage of those deals I really like that we have partners that do that those are some good deals yeah it's a win-win for everybody totally the event the event is happening on September 7th that is six full days from now as we record mhm are you ready uh I guess uh so Apple sent out invitations on Monday for uh this year's September event uh of course Apple doesn't say what they're going to announce they don't give any details because that's how they do things but uh if you're an avid Apple Insider reader or a listener to the podcast you probably already have a pretty good idea of what we're going to get and what we're going to get is new iPhones and uh the invitation putting an emphasis on uh the date of the 7th CU on the 7th uh has led to speculation that uh it's confirming the iPhone 7 name since there were some question as to whether or not they would call it the iPhone 7 um and it's also expected that we're going to get a new second generation Apple watch at the event uh maybe with a little bit bigger battery in it faster processor and dedicated GPS but no LTE radio let let me ask you sometimes people try and look at the invitation and the graphics of it and try and divine from the graphics what it means yeah uh there was there's that's something that people have done for a while and I don't know why they do it they're always looking for like secret hints in there and there never are any what does it mean Neil what does it mean yeah I think it's just the nature of of Apple that gets people excited um but yeah so like I remember uh we we did a story back when the WWDC announcement came out and uh there was a the the invitation had like 10 lines of code that were all references to popular apps on the app store and then the 11th line was something about like what will you create or whatever and people were trying to read into that and say 11 lines they're going to make the new Mac OS OS 11 and like all this stuff and you know it just like people were reading into it way too much skipping version numbers is something Microsoft did and the only reason that Microsoft did it is because they went from Windows 8 to Windows 10 and the only reason they went to Windows 10 is because they had old Legacy code hanging around in Windows that said anything that starts with Windows 9x therefore refers to 95 and 98 in Millennium well I mean Windows 7 was a meaningless name too it had it wasn't like the seventh version of Windows no matter how you counted them it didn't even make any sense it they wanted to get off of the Year thing and they wanted to get off of and away from from XP and Vista and and other fancy names they wanted to get back to sequential something who knows it it's it's all it's all branding nonsense and really that's the same thing you could say about the iPhone you know people are going to get worked up over is it called this you know the iPhone 7 is it called the iPhone 6 SE is it called whatever I mean they a big shift too they could call it the 2016 iPod for all you care it's still uh uh it's just a name on a product whatever they do as long as they don't call it the new iPhone I will be happy I think because invariably when they did that with the the third iPad the third generation iPad was called the new iPad that was annoying and and suddenly the new iPad was the old one because they introduced the fourth generation so forgotting out loud never call it the new product yeah the the name and conventions on the iPad have been pretty schizophrenic it was iPad iPad 2 new iPad then the latest new iPad then iPad Air then iPad Air 2 and now we're iPad Pro so I mean it's like all over the place um it'll be interesting to see because there's rumors of a slightly larger iPad coming next year if they make a new iPad Air and then have two different lines or like a low-end iPad and then an iPad Pro or something like that as they've done with the MacBook lineup we'll see how that goes yeah I mean what's in a name who cares the the rumors and a lot of the evidence coming out right now is that they're going to call it the iPhone 7 and that makes sense for a lot of reasons yes it looks a lot like the iPhone 6s but from a branding perspective and from a marketing perspective Apple can if they were to name it the iPhone 6ss or some crap like that um then people could point and say C it's not that big of an upgrade they couldn't even name it differently but if they call it an iPhone 7 then Apple can try to justify the name in some way and say this is yeah it look looks almost the same on the outside but the internal changes and the improvements are so huge on the camera and the processor and everything else that this truly is a Next Generation leap in you know that's how they'll spin it that's how they're going to Market it they set themselves up for even more of a problem and a PR problem if they didn't call it the iPhone 7 I think they kind of have to yeah so we have an article about a sticker claiming to be from a returned to iPhone 7 Prototype at foxcon that people are using to just ify the the raising of the base storage on the device to 32 GB so the the diagnosis this sticker right the analysis of the sticker says that this was from prototype 1, 192 out of 3,000 prototypes that it was Prototype variety or type d10 and that it was returned on August 29th and that it was a 32 gig white silver phone I mean where there's smoke there's fire we have that leak and then we have all these packaging leaks there were three of them over the last two days um that repeatedly show a 32 gig model uh which Apple has not done in a few years they got rid of the 32 gig and went from 16 to 64 um for the between the tiers so um where there's smoke there's fire I think it's pretty safe to say that this year's entry-level model is probably going to have 32 gigs of storage and it looks like on the high end they're going to have a uh 256 model so it'll be interesting to see do they do four different capacities do they do 32 64 12 28 256 do they eliminate the 64 and do like they did before but now have it be 32 128 256 um I don't I don't know I I wouldn't be surprised if they did four different capacities uh just because it's an easy $100 upsell for a 256 for like a really highend model well and and having that and having them be 100 between all of the tiers means that the new top one is even 100 more than they would have collected otherwise right so uh I I think I I think that would be smart 32 on the base level uh have four different capacities uh people can't complain anymore about how small the 16 gig is whatever well and the other reason why that works is that um you know Apple is is apparently as we talked about with the iPad line just a minute ago not afraid of having a lot of different SKS floating around so adding one more storage level which means knock on effect of four different us skes or um you know worldwide more skues for all the different carriers is not a thing that bothers them apparently well that's where things get kind of interesting so as I said we have a few packaging leaks that came out uh in the past couple days so the first one was interesting because these are um uh spec sheets that go on the back of the box right the sticker M so the first includes an iPhone 7 includes whatever includes the the headphone jack adapter includes a USB cable power adapter supports GSM UMTS and all the other standards and blah blah blah right so the first one that came out last yesterday uh uh it came out on Wednesday of this week was interesting because it said not only 256 gigs which was rumored but uh we have never seen a phone that big but also uh it said it included a lightning to headphone jack adapter now prior to this leak coming out conventional wisdom said Apple will not ship an adapter in the Box because Apple doesn't do that they've never done that that's not their style that's not how they do business they basically say they make the adapter separately you buy it you want it you want it buy but you know they remove the CD drive with no apologies they remove um uh floppy drive with no apologies they switch from 30 pin to lightning with no apologies no adapters nothing this is better for you and here's why so you had an old MacBook or an old uh an old Power book you buy the adapter to go to the display connector right right you don't have to have display connector built into the laptop necessarily so the if they if if these leaks are accurate and it does include the lightning the headphone jack adapter that is very interesting and I don't like to get into the oh Steve never would have done this type of conversations but Steve Jobs never would have included an adapter in the Box he would have said deal you don't know so this is you don't know man I think we have enough history of them not including adapters in the Box to make a definitive statement on that one however regardless of of that um I I think this might be representative of a Kindler gentler apple and I think frankly it's a good idea I think they should include the adapter in the Box to soften the blow of this now um then there was a second packaging League now I I should qualify these things are very easy to fake it's just text on a white piece of paper you can print a label can any anybody could do this however um the second one that came out also showed a lightning headphone jack adapter and it showed a 32 gig model so the first one that came out was for a 256 gig iPhone 7 plus and it had the name on there iPhone 7 plus the second one that came out was for a 32 GB iPhone 7 now a third one came out Thursday morning and what makes the third one interesting and again this could be fake we don't really know we just kind of go with the best that we can dear listeners Neil is printing labels as we speak so the third one that came out uh says iPhone 7 Plus on it and it shows airpods wireless earphones included in the Box without a okay so I want to read this backlist from these different ones let's just read some stickers for a second here so a 32 gig one the sticker claims includes an iPhone 7 ear pods with lightning connector lightning to headphone jack adapter lightning to USB cable and USB power adapter so you get headphones with a lightning connector on them presumably with a microphone you also get the adapter and then you get everything else that we normally get which is is something that we said would not happen right not not only did we say that that it was silly to to bundle the adapter but that it was going to be a one or the other proposition I don't think it's silly to bundle the adapter I just didn't think Apple was going to do it fair enough so it's not silly but never mind we just didn't think they were going to do it but but bundling both is also unusual isn't it the classically you get three things in the Box you get a phone you get a brick and you get a a power cable well but but that's some days you didn't even get the power brick but that's where these are interesting so one of them shows both the lightning connected headphones which is a no-brainer you knew they were going to include that cuz you got to have some form of headphones in the box and they got to connect somehow and then having the adapter for legacy headphones but then the other packaging that came out for an iPhone right and I'm reading that one now that's the 32 gig iPhone 7 plus sticker right says that it includes an iPhone 7 plus airpods wireless earphones lightning to USB cable USB power no adapter for traditional headphones no lightning to headphones adapter right so one of these is fake something's fake because the earlier ones just had capacities at the top without a product name they say 32 gig 64 gig the one that came out on Thursday says 32 gig and then below it in big letters it says iPhone 7 plus I see that have you gone and looked at your your old iPhone 6 box or your 6s box or your uh SE box I don't think think I have it but if I had H I let me Google and see what it has I mean I got a box upstairs and of course that's that's you know and so the box for the iPhone 6s plus does not say iPhone 6s Plus at the top of the the label here it just says the capacity on the back okay so the suspicious one is if we're going to be suspicious is this iPhone 7 plus label that claims to have airpods wireless earphones correct these things are incredibly easy to fake and it's possible Apple could have changed the do you have a printer can you buy stickers at Staples or Office Depot so I the reason I I bring all that up is because you were talking about how many SKS Apple has if if all of these labels that leaked were legitimate then that would suggest that Apple would be offering SKS with and without these rumored new airpods uh wireless headphones okay so four different storage models now becomes eight because you've got the different headphone options well and there's rumors they're going to have five different colors too oh let's just just work with me on the basic math here right eight options plus times another eight carriers so that's now 16 models 16 * 5 right is you have it's not just eight models because with the you have to multiply them because you have to have the carrier with and without headphones at 32 gig at 64 gig okay so 16 I mean you'd have like 100 different configurations of iPhone potentially and that's just for the us as opposed to all of the other countries addon because you have to ship them with the SIM cards set up for each of the other countries since they don't do activation through iTunes anymore yeah I mean I I I don't think I I I to be clear I don't think that this is legitimate I don't think that they're going to have airpods wireless earphones in the Box I think that it's going to have to be a separate purchase or it's in there I don't think that they can do both I don't think they can do if you want to get a bundle upgrade or something uh that that would be the way they would do it it's just too many skews it's too confusing for the consumer you're just going to make it even more difficult you got to pick a color you got to pick a capacity you got to pick the headphones you want and then it doesn't come with the adapter and all it's just going to be I I think I I think it's that would be a nightmare what a nightmare and what a total nightmare if you want you you're trying to go into the shops and buy the thing and you're trying to buy it and you're waiting in line and they inevitably going to have in stock some of these right and and and so it doesn't make sense to have less SKS and more availability yeah it's it's really hard to say because the other thing uh that makes this suspicious is uh the text on it is centered and isn't the label usually left Justified it or or full Justified okay so here's what's interesting uh uh one of our writ 's mic took a look at his iPad mini box this morning yeah text on it is centered on the back of it yo and which iPad mini is that uh I'd have to ask him but he because we were trying to verify the ver the legitimacy of this label label and the iPad Mini text is apparently centered the iPhone text is left Justified well now you're going to want me go check my iPad airboxes and see what they are all right right let's put another edit Noe in and I'll I'll go see if I can find My Success box hold on a sec all right we'll be right back listeners all right it is left Justified yeah and I checked all of mine and and they're left Justified as well the iPad uh my iPad air is left Justified and my iPad mini box is left Justified I mean there's a border around the ER but it is clearly left Justified the right edge of the text is ragged Mike said huh centered on the mini box I hadn't realize that no my mine is not centered I'm G to have him snap a picture yeah I did not snap pictures while I was upstairs but no that's fine I I I have my um 6s box here and it's left Justified you would think that they would be very consistent about this I mean it's Apple where if you send an email internal and misspell a word they write back and chide you that spelling counts it's well what makes it weird is it would make sense if the iPad box was centered because it's a bigger box or whatever right but the they placed the sticker in the left corner of the thing it's not centered on the box either wonder what year this is we'll see when he sends a pick huh I I hadn't even not because Jeff would just really wanted this story up this morning iPad Mini 2 yeah that's what I have and yours is not centered uh correct his is I have only ever owned mini ones and mini tws and I don't have a counterfeit box man I've got a real Apple box actually I have a box close by here I think hold on a second so this one is exactly like the label we just saw no I I don't have my newest iPad Mini 2 purchase down here I I got a couple upstairs but I don't have the newest one down here I thought I did but uh but yeah on all my stuff it's all left Justified so we've looked at a bunch of different boxes here we've looked at a bunch of different labels and all of our labels are for the most part with one exception they seem to be left Justified on the text so the summary is it's easy to print a label right but we did find an iPad Mini 2 that has centered text with the name of the product up top so even Apple's not consistent in their product labels yeah and you know we didn't look deep enough to try and figure out if we could pin down what production or whatever but we have I have iPad Mini 2 the one that's that's interesting and unusual the outlier here is also an iPad Mini 2 so so the the point is these leaks that come out um there are reasons to be skeptical of them but you can't throw the baby out with the bath water so to speak uh just because they very well could be legitimate and as much as we sit here and poo poo the idea of uh Apple shipping separate iPhone models with airpods and with just a lightning to Ear Pod connector or headphones um the reason that we put all this out there and the reason we talk about on the podcast is because we don't really know and there's no way of knowing until next week uh I had an interesting conversation this week with a reporter from The New York Times who is uh doing a story ahead of next week's event and he was kind of coming at it with a a a theory that he had that um perhaps Apple really likes websites like ours Apple Insider uh because we help to soften the blow uh for when they have bad news news to announce for example uh ditching the headphone jack we've been reporting on it for a year now um and the fact that they're presumably going to announce a a phone next week without a headphone jack on it uh no one's going to be caught by surprise everybody's going to know that it was coming um because uh we've been reporting on it for a while and so the people that are coming to Apple Insider they're very informed they pass it on their friends who you know maybe don't read the rumors every day or whatever and so next week when Apple announces a phone without a headphone jack everybody's just like oh okay well I kind of expected that because it was already it was already known that that's a nice Theory um I don't really feel like it's accurate I I agree I I told uh the guy um we talked for a while on the phone the other day about his story that it'd be very nice to feel like apple actually likes us for something but no they don't no and I told him it's a double-edged sword because um I gave him the example of uh it was I looked it up it was 4 years ago it was the iPhone 5 was coming out 2012 and there was a fox uh local news report in New York City uh where a uh reporter and the editors that allowed it to go to air just went on YouTube and searched iPhone 5 and found a concept video of a impossibly thin phone that had a holographic image projector and uh uh absurd stuff and a a uh infrared keyboard that was like projected out on it and like stuff like that it was crazy and so the point I made to this guy from The New York Times was yes uh websites like apple Insider and the media and whatever can help by getting stuff out there and setting the expectations properly but really our own imaginations are in many ways Apple's biggest uh concern because when stuff like that comes out and people see it especially if you don't follow technology from day to day and you you overpromise on stuff that can't ever be delivered I mean it's physically impossible you'd have to the laws of has a negative effect on sales right because people are disappointed which is stupid but you know it makes me think about all the rumors about next year's phone and even reputable uh guys out there like John grber at daring Fireball are put out let's let's stop right there and say this because in the hierarchy of things that Apple likes terms of media Apple has no no hesitance to play favorites right we know for years that they've played favorites and and they've said it publicly right the old the old Steve Jobs uh chewing out the the Mac team and saying even our own friend Walt Mossberg right is down on Mac at the time that was years ago well Walt is at recode they still love Walt they still bring Walt to all of the events right or at least invite him to all the events and he brings himself whatever um they love John Gruber it's been easily four times now that that Phil Schiller and cred figari and and Eddie Q have hung out and talked to uh John talked to during Fireball and and even been on his podcast yeah multiple times yeah um you know there's there's clearly media they like media that are their friends they love uh they love Mac stories you know they they love these guys and that's great um we are not on that beloved list no we are not um and and we never will be because we are so strongly focused about the rumors rather than cheerleading the thing that they've just released which we still do but but we're so the the E those of Apple Insider has always been about bringing rumors and covering the thing that's not there yet and they can't Co up to that the other thing historic you know if you go back to the the old uh lawsuit right remember that where I'm sure you have it framed on your wall I imagine Jeff does where we got named as an email that was a part of Discovery between Eddie q and Steve Jobs yeah it was a story that I wrote uh where uh someone either Eddie emailed Steve or vice versa and it was a story about a a book publishing deal that had just been signed and I guess no one at Apple knew about it and they had read it on Apple Insider so they had sent it back and forth which was funny you know but you know Apple Insider was also named in a in a lawsuit by uh Apple trying to find out the leaker of a of a product years ago that was before my time there so I don't know a lot going back 12 years is not helpful but U but but the summary is that that there's media that's beloved by Apple there's media that is not beloved by Apple and we are among the list of of things that get read but are not cozied up to right W which is good in many ways we're comfortable with that I I think that you know obviously I would like to have a better relationship with apple relations would I like to have Phil and Craig on the podcast yes and then there's an open invitation anytime we're ready totally but yeah that's not going to happen well and I don't want to name names or disparage any other websites because I think they all really do a great job in their own ways but we certainly are not cheerleading in the way some other websites are too uh you know we have objective coverage of stuff and if there's bad news about Apple or if Apple makes a misstep or if we don't like a product uh and we'll say it in a review I mean we're pretty honest we all like Apple products we like the the the company uh we're fans of what they do but nobody's perfect certainly not apple and that's why when you listen here on the podcast I know there's a lot of people in the iTunes reviews that complain about negativity or something on the podcast it's not negativity it's just being objective and being fair about it well even handed right this for for you you have a journalism background and this is a journalistic Endeavor right and journalism for you is about reporting facts as you know them right and even when it comes to rumor reporting the facts are there is a rumor here's what the rumor says we don't know unless it's confirmed by a source that we know which is why in this packaging story I make it very clear that it could be easily faked and I say that repeatedly throughout the story because I don't want a reader to go through this and Come Away with the impression that this is actually legitimate I have no way of proving here's what we know it's we know that this is a label that could be right exactly so you know we do the best job that we can but when it comes to the rumors game who knows and when when you look at stuff like next year's iPhone even when people like Gruber are saying you know almost sci-fi sounding stuff like we're going to hide the camera and the earpiece and the home button behind the screen some way something that's not being done in any current consumer product certainly not something you hold in your hand that's where I I I get concerned because again it's our own expectations and our own unrealistic lofty ideas of what a product should or could be uh that may not even be physically possible and especially some of those things are not impossible right you know if you think back to the 2008 MacBook the 13 unibody where it was made out of aluminum but you could see the LEDs through the aluminum because they had micro drilled the surface yeah for the battery gauge now if you can micro drill that then you can micro drill for other things like a camera no I don't think so like a speaker earpiece yes for a speaker earpiece but not for a camera it would obscure the camera correct so I I don't know how that's going to work or if it's going to happen I remained skeptical even though it came from a guy like guber who as you said is you know one of the most let's say he's well regarded and well-liked for reasons yeah exactly and and uh and apple certainly likes him and when he says stuff it tends to be uh pretty accurate and so maybe that will come to pass but you know my conversation with this guy from The New York Times it was just I was just making the point that um while yes having the headphone news out there for the last year may have helped to soften the blow um it also just the nature of the game creates unrealistic expectations sometimes for products like there was was a rumor this week that the 2017 iPhone uh going to be a big redesign supposedly will also have a retina scanner to uh check your eyeball and then verify Iris scan if you will yes Iris scanner uh will will uh identify you that way in addition to your fingerprint or maybe in in place of it I don't know um and that may not happen and it may just be complete bunk nonsense but you got to wonder how many people especially Apple Insider readers are hearing about this 2017 All Glass OLED screen redesign and saying H I'm just going to wait for next year and you know that hurts their sales and it's not good for business for them yeah now we we have a report actually about the 2017 on glass phone right it says that there's a uh a manufacturer Taiwan firm merly automation that is readying equipment for curved glass chassis and you know we don't know a whole lot more than that except that the equipment should be shipped to foxcon in the fourth quarter of 2016 according to a Chinese Source commercial times quoted by digit times right right so well where where there's smoke there's fire on this stuff and Mingo I know a lot of people like to disparage him but he nailed everything that is coming to Bear about this year's phone of course we won't know until next Wednesday's event but uh everything that he said 10 11 months ago even longer ago than that is true and he is the one who was the first to report on the uh 2017 All Glass iPhone now uh regarding this one year's one ditching the headphone jack I have a bit of a crackpot uh outo left field Theory and I want to run it by you see what you think um what if the CU think about uh the MacBook uh and then the MacBook Pro both having the force touch uh trackpad on it right so the the force touch trackpad on the MacBook makes sense because there's not much space in there there's no room to physically click they had to redesign the keyboard as well well uh it was a physical limitation on the MacBook Pro they didn't really have that physical limitation they just kind of wanted to get the newest technology on there well and and you also do it for for parts management you know we don't talk about skew Inventory management but if you're also talking about Parts management you just ship the same trackpad but we talked a little bit earlier about the iPad 4 versus the iPad 3 when they upgraded the processor and they also switched to the lightning Port so when they switched to the lightning Port they did nothing with the extra space inside the iPad it was just empty space where the 30 pin connector used to be even though they could saved some space and could have done something with it or whatever but why retool so I I wonder because this year they're going to get rid of the the headphone jack uh they're going to have um a a speaker SL mic Grill on the opposite side of the lightning Port uh to just give it an aesthetically uniform thing symmetry but the rumor is and and they also are supposed to have a new uh capacitive touch home button that doesn't click it just feels like it clicks just like the for stouch trackpad both of those components could in theory save space and allow for entirely new designs even though this year's phone is not expected to be radically thinner or to have an entirely new design so what if they're ditching the headphone this is my theory here what if they're just ditching the headphone jack this year and allowing the for lack of better word uh the allowing the iPhone 7 to be the scapegoat uh with all the bad press of uh no headphone jack you can't use your old headphones whatever so that when they introduce this gamechanging uh super sexy design in 2017 they've already got all that bad publicity out of the way a year ago everybody knows it's not going to have a headphone jack and everybody can focus on what a great phone it is what if they just are just saying well this year's phone we'll just get that that bad news out of the way so that way next year it won't affect it and because they might be afraid oh what if this you're just talking about the transitional strategy of getting around the the uh perception change right so they don't want to have next year's phone this great new design they've spent so much time working on the longest period they've had in between complete shakeups of iPhone design um they don't want to have next year's phone be be smirched so to speak by the lack of a headphone jack being the big news and they don't want everybody focusing on that so what if they just decided even though they're not saving space and maybe not even putting in a bigger battery anything this year what if they just decided to make the switch this year and pave the way for thinner phones in the coming years and just kind of have this year's phone be the way of getting the bad news out of the way just an idea I mean I don't know we're not going to know until next Wednesday but it's just a theory I have it's not a terrible Theory um it certainly makes sense from the standpoint of people needing to have time to adapt and accept change and increments as opposed to all at once totally works from that standpoint my question then is practically speaking mechanically speaking are you suggesting that there's just going to be empty void inside the iPhone 7 that will be where things were that will not be taken advantage of yeah we won't know until it's taken apart but it wouldn't be unprecedented they did it before we'll know within 24 hours cuz I fix it'll be on that like hot cakes but it's interesting because it's not unprecedented between the MacBook Pro and between the iPad 4 uh they made these changes in the past and switch there been voids and products in the past too go back to the iPod Touch third generation which I've brought up before where they uh they were going to ship with a camera and the last minut did not ship with a camera and there was a nice camera sized space inside the iPod third generation yeah they had problems they had bad parts that year and uh I actually broke that story that year uh that it wasn't going to have a camera winner but it was expecting it and sure enough when they opened it up they found the space for it in there so yeah now my thought is with the fancy Battery Technology that's available from the good old 12-in MacBook would they fill the void with battery that's a wild card that's been presented before and it's a great idea because if Apple were to take the stage neck week and say okay we got rid of the headphone jack but uh between getting rid of the headphone jack and the movable home button we now have added you know x amount more battery capacity in addition to efficiencies made with the new A10 processor so now you get an extra 2 three hours of battery life out of your iPhone 7 I think people would be very happy with that and I think a lot of people would gladly sacrifice the headphone jack get another two three hours of battery life absolutely I know I would right so we don't know until next Wednesday and and so it's all you know spitballing at this point nobody really knows but the most interesting thing to me is going to be how they spin ditching the headphone jack how they sell it to us there are the obvious things like uh uh digital uh quality sound uh the ability to have uh uh uh thinner designs and stuff like that then there less known things like uh how you could offload processing uh to the phone and allow cheaper noise cancelling headphones so you don't have to drop $400 on your Bose quiet Comfort or something um you could have the phone actually do the noise cancelling and other types of processing like that and then there are wild cards like uh the ability to squeeze in a bigger battery and that sort of stuff so until Apple makes the announcement next week we really don't know but how they sell not having it whether they include the adapter in the Box whether they bundle it with these rumored airpods that's the part that's the most interesting to me because this is something that is going to upset some people whether people like it or not uh I know that there are a lot of Apple Fans who are you know they can do no wrong or whatever but there are a lot of people that are going to be legitimately upset by ditching the headphone jack they're going to be angry about it and how they make that sell to the public how they say this is worth it for you this is in your best interest and there may be some interim uh headaches but we're going to drag you into the future kicking and screaming um it's going to be interesting to see how they present it next week yeah now I want to talk for a second I want to change things because we're split this podcast into we've talked about the iPhone 7 we've talked about the event we're going to split it and I'm going to put an ad read right here in the middle from one of our 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which is that that/ inssider there so it's casper.com inssider and their prices are about 500 for a twin mattress 600 for twin XL 750 for a fall 850 for a queen and 950 for a king I am really glad to hear you that you like it that is very cool yeah so besides besides all the iPhone rumors we have one Mac rumor right so we in Intel shed some details they released information about the Seventh Generation KB Lake processors and uh I think Asus released a laptop yesterday at epha that ships with KB l and a part of it it's a very very thin laptop um it looks as if KB lake is suitable so far for MacBook and MacBook Air but what what does that leave us with the MacBook Pro Neil H it's possible they haven't announced the um they have not announced the uh uh availability of mobile versions of these processors yet but and this hasn't happened in the years but it has happened before where Intel has provided Early Access to chips to Apple uh so it is still entirely possible that this Fall's anticipated MacBook Pro update will ship with the latest generation Intel processors uh and maybe they'll get them earlier than other manufacturers uh one reason to believe that that could possibly happen I have no reason to believe that it will uh with certainty but a possibility is app uh Intel is supposedly very very interested in getting in on the arm uh processing business for apple and their iPhone and they are the largest chipmaker in the world and they now have arm certification to produce arm chips so the rumor is that they want to start musling in on uh Taiwan manufacturing well they already mused in on the modem business right right yeah so they want to get in on that and the rumor is that they want to muscle out Taiwan semiconductor manufacturing company which is the current leading chip maker for um iPhones and it would not be unprecedented for Apple to switch foundaries because they did it before from Samsung to tsmc so uh you could see a scenario where Intel because the Mac is you know a limited subset of PCS sold um you could see a scenario where Intel might throw a deal to Apple in hopes of winning some favor with them for future iPhones that wouldn't be that out of left field for me right so the KB lakes that were uh shown are the integrated models they're the the uer processors that have the integrated Graphics in them and Intel claims 9 and 1 half hours of 4K video playback is possible from laptop shipping with the processor but they have not yet shown the uh the S Series suitable for iMacs MacBook Pros and other high-end deployments well you said there was one Mac story this week there's actually another um and this one's very interesting to me because uh Bloomberg reported that apple is working on a standalone 5K monitor for Max uh they also are uh working on pro software features for the iPad that will presumably come next year not not this year and they also said that the MacBook Air surprisingly is going to get an update so the common wisdom was that the MacBook Air was dead basically a legacy product that was going to hang around uh and sell at a lower price point as Apple transitions consumers to the 12-in MacBook um this was suggested at the very least the current MacBook Air chassis will get some form of a processor spec bump I would be very surprised if they redesigned it or gave it a re display or anything like that cuz I think they want to drive the ultra thin uh 12-in MacBook but um it was also said that uh the iMac and uh MacBook Pro are going to get AMD Graphics this fall the new Macbook a will switch to USBC ports so uh yeah it it will be very interesting play we're still missing out of this two macintoshes in the lineup the Mac Mini and the Mac Pro yes sir uh uh too bad I mean I I don't know I it's it seems very obvious are those dead products what I I mean it's very it's especially bizarre with the Mac Pro considering all the Fanfare they gave it when they released that thing in 2013 and now you know wasn't that the Phil Schiller innovate my ass com yeah I I don't know what they're doing there I H I have to think that both of them are going to get updated at some point but the Mac Mini gets updated so infrequently and obviously the Mac Pro has been stagnant for a while uh Apple's entire MacBook lineup is long in the or Mac lineup I should say is long in the tooth right now um and it is desperately in need of some updates so um this fall we're expecting new Macbook Pros um whether or not this 5K monitor or MacBook Air or iMac come out we will see there have been no rumors of a new I uh Mac Pro or a new Mac Mini this fall that I've heard so I think most of the focus is going to be on this new Macbook Pro with a thinner design USBC ports and this uh OLED touch bar uh socalled uh Dynamic function row which uh actually there was a someone dug into the latest release of Apple's Pages word processor and found a mention of a dynamic function Row in there presumably confirming the name of it um and the idea is when you open certain apps uh the different functions will show up where the uh the functions Keys used to be the physical Keys now it will be virtual keys and so it will dynamically change based on what app you have open yeah and there's some debate over whether or not that's going to be annoying or not I in terms of not having a physical key for things like the Escape key or your volume keys or your brightness keys for your laptop display yeah I think that uh there will be some advantages to it that would be interesting for example uh scrubbing on videos or music would be much better with a touch bar uh adjusting the volume just sliding it up and down like that better with a touch bar uh for physical buttons that sometimes you just want to slam on an anger like an Escape key or the power key maybe not uh but the rumor also is that the power key will remain physical and have a touch ID sensor in it uh for authentication so we'll see yeah you know I I want to talk about this 2 terb iCloud storage option so Apple debuted a new 2 terby iCloud storage option and it's going to sell for $19.99 per month and or or a 25 Canadian or 349 Mexican um it it was a quiet update right they just kind of put it up on the the website and it's live for North America Amia and Asia Pacific regions and people are using this to to add fuel to the fire for a 256 gig iPhone right I mean the justification for that is what the the iPhone takes 4K video and takes a lot of of high resolution pictures and so it totally makes sense to have that large an option is that what they're thinking I mean I guess if you're a pro user with a 256 iPad and pro and a 256 uh IP iPhone 7 plus or whatever uh you know that's already a half a terabyte right there just to back up your devices I mean the The Verge ran a story saying that oh my God there's a 2 terb option it must be a 256 gig iPhone right that was that was their big thing from yesterday that I read and I got to tell you I I think that's ridiculous I I think using this as the justification for this is dumb and I'm going to tell you why the reason that we have a 2 terab option is not related to the iPhone directly it's not about that guys the reason that we have a 2 terab option is because at WWDC Apple told us Maco Sierra is going to do this neat trick where it's going to look at your documents and things you haven't used recently things on your desktop things in your documents folder stuff that you don't even need to hang around because you haven't touched it in months they're going to go ahead and upload that to the cloud and redownload it for you when you need it right correct you with me Neil yes yeah so ba basically years and years and years ago Steve jobs met with the folk silver Dropbox and he tried to buy Dropbox and Dropbox famously turned him down saying no we think they're still life in this yet we'll still make more of it and jobs told them uh that's cool and all go ahead and have fun but you guys are a feature not a product and at that time MAAC and iCloud were were pretty poor options and hadn't been developed yet and hadn't really been figured out yet but by going ahead and automatically making it so that all you have to do is pay a monthly fee and all of your stuff is available and offloads from your hard drive so you don't ever end up in a position like I do and like millions of other people do where your hard drive is full and you don't have time to sort it out and figure out what to delete this takes care of it for you brilliant right it's a it's a feature but it's a fantastic feature and we know why it exists it exists because people fill up their ssds on their computers right well and it makes it easier to to migrate between devices too I mean think about think about if your hard drive crashed just 5 years ago even uh what a disaster it was versus now if your hard drive crashes it's like me yeah if you were to drop your phone in in the toilet and it were to get ruined you have it all backed up to iCloud it just downloads it all your videos your photos your apps your settings everything you're good to go uh if you use dropbox or uh time machine backup or if you use something like iTunes Match or apple music and your hard drive crashes you know I mean back in the day I used to have you know all my video files all of my music files everything saved on my computer because you couldn't fit it on an iPod or anything like that there's no way it could sore it all and if that hard drive died that was the end of all of my stuff now I have iTunes Match all my iTunes movie purchases are synced up in the cloud all my rip movies that I backed up were saved to Dropbox um everything is all backed up and presumably with redundancies on their end and so I could literally Chuck my laptop out the window and other than the cost of replacing the hardware all of my data is backed up yeah so I want to first of all that that's very similar to the pitch that Google makes with a Chromebook right right is that your stuff's all on their Cloud you pitch the Chromebook you just get another one well remember when you used to use IMAP mail and all your mail was stored locally uh no IMAP is it's all on the server Pop Mail is I'm sorry there you go remember when you us Pop Mail and all your mail was stored locally like now all your mail is in the cloud everybody just goes to gmail.com you can go on a library computer you can a friend's computer you can go on anybody else's stuff and get all your mail it's all there and they give you 20 gigs of storage so you're fine totally and and the reason that um we're doing this the reason why Apple's doing this so this is a part of a very long long-term plan and longer than most people realize let's let's go back to 1998 Steve Jobs was new at Apple first WWDC after his joining apple and he had kind of a town hall where he said sat down on this the edge of the stage and took questions from people and people were at that time worried about things like open dock and oh my God what was he doing to to Mac OS 7 and Mac OS 8 right that's that's the context is it's it's aons ago as far as computing's concerned and bless you at that time he he laid out a vision for the future and he said listen guys you're you're talking about stuff that doesn't matter right he says I'm when I sit down at my computer I never have to worry about data loss everything of mine is already backed up automatically every hour and I don't think about it and he was talking about time machine essentially about give or take eight years before time machine launched and that's where we got to with time machine well at a long time ago back then we had this ability we still have it now although very few people do it called net booting right where as a part of your booting options you you boot off of a network drive and when you go into your local Apple Store and your Genius wants to diagnose or your Tech specialist wants to diagnose your computer one of the things they can do is plug in a thunderbolt cable and boot off of a network drive on their Network they'll plug in the Thunderbolt to to um to gigabit Ethernet adapter and they'll net boot off of a drive that they know to be good to test if your Hardware is okay and what we're talking about is essentially coming close to the point where you could it's not yet but if all of your your user stuff is stored both in the cloud and local we're not that far from that point where Steve was where back then he was Network booting off of a drive that was at Apple headquarters right right and doing it over a secured VPN at the time kind of thing you know people don't remember but but Steve Jobs's house his residence was an allwire installation it was not Wi-Fi and part of that was for Speed and part of it was for security because you can certainly at at the time you know 821b in 2000 you could get the uh secure password and and hack it and it became harder over time but ethernet was secured unless you plugged into the switch somehow right you had to physically be there to to trojen it to to to make it vulnerable um so we're going to get to a point where all of our stuff is backed up all the time where all of our stuff is backed up all the time and available everywhere mhm where all of our stuff is backed up and available all the time everywhere and local storage does not matter right Yep this is a long path but it starts back from that 1998 Town Hall kind of meeting at WWDC where he took questions and laid out that your your local machine should eventually not matter at all yeah I mean you can see all the pieces in place and where it's going it's obvious if you're thinking big picture because iCloud Drive iCloud backup syncing uh a lot of the changes coming this year in Sierra including all the files on your desktop and uh being automatically available in the cloud and all your uh less frequently used files being cached on the store on the server rather than on the local drive and then also using your Apple watch to log in on your Mac now imagine a future five maybe 10 years down the road where the device that you always have on you like let's say an Apple watch that has authenticated your identity whether through your heart rate or its own fingerprint sensor or a iris scanner whatever it has 5 10 years from now uh now knows that you are who you claim you are you can go to any terminal anywhere any computer any screen any iPad any Mac any TV any whatever you want and because it knows that it's you and it is verified securely that it is you you log in with no real effort and now all of your files all of your applications all of your settings all of everything that you use in your Digital Life are now instantly available to you that's the future we'll get into that's the one we want and that's where it's going I I think uh everybody is trying to get there in different ways whether it's Google and the Chromebook uh and having all your stuff in the cloud or Microsoft and their cloud services or or apple and their hardware-based approach you know in the marriage with software but you know it's interesting I was at the Apple store the other day and I was uh um I was getting my phone swapped out uh had like some battery issues and the earpiece I couldn't really hear through it so they gave me a new 6s and while I was sitting there waiting they have it's the new one in Williamsburg and they have that giant video board screen and they show all the products uh on the screen and even though Mac OS and iOS are still kind of Worlds Apart in terms of the functionality that they offer um the way that apple is presenting them uh is basically as a unified platform and so they kept showing the 12-in MacBook up there and every app shown on the screen of the 12-in MacBook was being done in full screen mode or with the split options that mimic what iOS does and it was interesting to me because they're not showing Windows being dragged around little Windows the most the way most people use their Mac they were showing it with the multi-touch gestures of switching between apps just like you would do on an iPad and using apps in full screen mode just like you would do on an iPad and then of course when they switched over to showing iPads on the screen they're being used in the same way all the full screen and then you know slide over and uh split screen mode and picture and picture and all that kind of stuff so they're really presenting the MacBook and new Max as these devices that work very much the same way as your iPad does even though with the Legacy and uh multitasking capabilities and horsepower of a Mac you can and and our user training we're conditioned to use them that way right so they're looking for new users to use them more like you would an iPad full screen split screen mode you know not using the doc so much that kind of stuff it's interesting wow we're going to have to talk about governments and apple again we're going to have to now there there are really two things that I'm going to bring up here one is a short one right and this is just a comment um this past week Jim Comey director of the FBI said that it is time now that that the dust is settled and people have quieted down about the encryption debate that it's now is the time to have an adult conversation oh yeah about encryption right and and and so you know the valid question is is so so who's if if he's the adult who's the child here is is it is Apple the child for having made an issue of it or is the FBI a child for not letting go once it's already been decided yeah this this whole thing is is absurd and you know they're not going to stop pushing it because you know they want to keep people safe and I think that uh they are well-intentioned I don't think that the FBI wants to do this just for the sake of doing it uh but uh you know they say about the road to Hell uh so I I think that I think that Comey wants to do the right thing here and keep people safe and keep People Protected but that's a conversation that uh an an adult conversation that we need to have as a country of what level are we willing to give up our freedoms in order to keep us safe and so so the pendulum swings on that over the years and things change after September 11th 2001 uh the country was very willing to give up their freedoms in order to keep us safe because we saw the worst uh attack on the United States that had ever taken place and so uh people were willing to give up some freedoms and that led to the Patriot Act and other things and then as the years went on and people thought about a little more and we got a little further from September 11th uh people weren't as comfortable with it and you saw the pendulum swing back and people say that they didn't want to give up those freedoms and they wanted to have their Liberties back and so uh you know I think that we're still kind of in that place right now where most people are not really comfortable giving the government that much access and that much control and I think that that is where the pr battle that Apple's been winning and the FBI has been losing is is really where we're at also in the news and this has been one that we've we've heard a lot about in the past couple of days is that the EU has issued a tax edict that that says that Apple owes a $14.5 billion tax bill that is a retroactive bill um now what's what's interesting here is that Ireland and apple have been in a relationship for a long time in in 1980 Steve Jobs went over and set up the first Irish office and Apple has been present in Ireland ever since and Apple has worked with with Ireland to arrange whatever Deals they have in place and complied with them so they've complied with the local government and the EU is coming in and saying that the Irish what what Ireland has arranged with apple is not correct and that it's it's so so some of the commentary that I've been seeing about this suggests that um it's it's not about whether or not Apple complied with what Ireland said was okay that it's really about what the EU thinks should be fair right that this is a a common about an edict about what's fair for Apple to pay and you know as as an American my my initial inclination is that whatever Apple arranged with the government and complied with is is what is fair and that retrospectively Apple's paid therefore you know they paid what they were asked to pay job done that if if Ireland wishes to change what the rules are going forward okay that's a different thing but uh but to go back retrospectively and say you know even though you paid what you were assessed as owed and and assessed as due um that's not right we need more is is incorrect the other thing that bothers me is the idea that the the EU the people in Brussels are deciding for Ireland that what Ireland's doing is wrong and Ireland disagrees I mean you know the idea is that yes they're a union but don't the individual countries have sovereignty don't they get to set their own tax law it's a very strange issue I'm certainly not a tax expert or a lawyer on the subject but as you say to decide well retroactively you should have been paying more taxes for that period uh kind of has a bad stench to me I I see that and I think what are you what what exactly are you thinking here where is this appropriate I mean well once so so once you decide that that someone owes right it's all a matter of deciding what they owe but if if the bill has been considered paid in full you can't suddenly say no it's not well they want to slap apple with a 14.5 billion US tax bill um that is a not a small amount of money uh it would bankrupt many large corporations uh Apple has some $230 billion in cash so it's uh almost almost literally a couch cushion change for Tim Cook so they could pay this but they're going to fight it and they should because you can't be Levy to tax and follow the tax laws and then have a country retroactively decide to charge you taxes that they think they should have been paid or even not even the country a governing agency that is has some control there the whole thing's crazy like if you look at when Apple got questioned for its taxes in the US um and they had to appear before Congress Congress wasn't happy about Apple's effective tax rate but there wasn't anything they could do about it because Apple was complying with all the laws yeah so there is an appeals process that's that's out there and that that apple and the Irish government are looking into pursuing um if the appeals process fails the debt becomes instead of 14.5 becomes as much as 21.9 or something like that still a very easy amount for Apple to pay they're going to fight this on principle uh their from their comments they are confident that they will be able to win in an appeal but Apple was also very confident they're win an appeal on the iBooks antitrust suit and that didn't work out so it's hard to say at this point where this is going to go um you know Common Sense would say that this fine will be knocked down some level uh just because it's a very large amount but there's also an air of uh uh nationalism and regionalism I suppose here that goes on as well where and I want to read that I want to read from from Cook's quote because he spoke to the uh the Irish independent and it says I think that Apple was targeted here said I think that um I think that and he's referring to anti-us sentiment is one reason why we could have been targeted people in leadership positions in several countries tell me this is the agenda I don't know where that comes from but what I feel strongly about is that this decision was politically based of that I'm very confident there is no reason for it in factor in law and and cook agrees with comments made by the US Secretary of Treasury Jack Lou Who said that the tax ruling is a blatant grabit taxes owed to the US government and cook says I think that's exactly what it is I think it's a desire to reallocate taxes that should be paid in the US to the the EU yeah it's it's a very weird process going on here and they've targeted other companies too they've targeted Starbucks um and some other American companies and they've all been American companies um and I think that that's just a part of it there's a resentment about companies that aren't headquartered necessarily but set up in places where countries give them advantageous tax uh deals but this was an agreement that both Ireland and apple thought was was fair uh they both came to terms on this deal and I think really at the end of the day is between Apple and and Ireland I think it's their their dispute to settle but apparently not what do I know yeah well I mean they they've been in Ireland for 37 years they've got a huge data C Center that they've been building out in Cork they've got a data center that they've received approval for to build in athenry in County gay they are they're sticking with Ireland and and Ireland you know Apple wasn't always easy to stick with in support right there were dark years for apple and through it all Ireland and apple have have had this this deep relationship now turkey for their part because you know why miss an opportunity right um the Deputy Prime Minister of Turkey extended an open invitation for Apple to move its International operations to Turkey in the wake of this EU ruling which is basically saying turkey you know we're we're not a part of the EU we don't have to to deal with the bureaucracy please come why not uh clearly I I doubt that that would happen right Apple has stores in istanbull has dealt with the Turkish government in the past but I I would suggest that it's unlikely yes please move your European operations to a country that had an attempted coup not too long ago well there's that although you got to say the the coup was uh was was routed thanks to FaceTime my parents had a flight out of turkey uh 2 days before that started but but this is our modern world right where where erdan stops the coup by getting on FaceTime and then broadcasting the FaceTime conversation to the people it's it's a bizarre modern world that we live in yeah yes it is no Apple's not going to move to Turkey Apple's not leaving Ireland anytime soon even if Turkey even if Apple did move to Turkey Turkey could become a part of the EU they want to want well of course because there are huge benefits to doing so so you know all of the trade with all of the other countries in the EU becomes easy and something that England is rapidly finding out as they try and deal with the Fallout from brexit man th this is a a issue that in the end isn't going to matter very much to Apple IBM just settled a tax dispute with Japan and it took seven years for it to settle so we will be talking about this story for a long time it's not going anywhere anytime soon apple is going to fight fight it tooth and nail uh whether they have some success remains to be seen but in the end if they need to pay it and they pay it 5 seven years from now they'll probably by that point have doubled their cash to over $500 billion so at that point it'll be even less of a bill to them well I hope you're right and if you're right we'll find out about it s years from now on the Apple Insider podcast I'm your host Victor marks joining me has been managing editor of Apple Insider Neil Hughes Neil where can people find you on the internet uh you can read my stuff on appleinsider.com be sure to check in uh all over the next coming days and up leading up to next Wednesday uh we will be there live next Wednesday uh in San Francisco uh for at the bill gram Civic Auditorium for Apple's unveiling of whatever they're going to unveil but uh between you and me iPhone 7 iPhone 7 plus Apple Watch 2 uh don't expect any Macs next week but that's what we're looking at and if you want to follow me on Twitter uh I am on there at thisis Neil and I am newly verified ified so you will know it's actually me how did that happen I thought they denied you they denied me and then they changed their mind and verified me so I am now a verified Twitter user wow there you go congratulations thank you I'm very I'm gonna I hope all this power goes to my head I'm sure that it will I'm positive of that now I want to make sure that I let you know dear listener if you genuinely like the podcast it would be a huge I mean it would be a huge help if you subscribed and left a rating and you I know it seems insignificant but it helps way more than you think and and please feel free to give Neil and I feedback I'm at V marks on Twitter Neil's at this uh this is Neil this is Neil underscore isn't it no no underscore just this is Neil any this is at this is Neil right make sure to give us your feedback and please if it if you genuinely like it if you enjoy it I mean if you don't really like and you just listen because you're you're torturing yourself I understand but if you genuinely like it please please leave us ratings and reviews uh it helps us way more than you think thank you this has been episode 84 we'll talk to you next weekyou're listening to the Apple Insider podcast welcome to amazing episode 84 of the Apple Insider podcast where we discuss all things Apple iPhone iPad Apple watch and more joining me is the inestable Neil Hughes managing editor of Apple Insider hey Victor how's it going fantastic good and other super superlatives if I can even get that word out so I want to start off by talking about some deals right you can grab the lowest prices on iMacs and MacBooks with Apple Care up to $430 off with exclusive coupons and all readers can use exclusive coupons this week to get the lowest prices anywhere on a 27in iMac 5K or 15-inch MacBook Pros and the remaining stock of 2015 12-in MacBooks bundled with Apple Care uh we have a list of all of these offers on our website I'm going to go ahead and Link it to them um they're they're through Apple authorized reseller Adorama and they're exclusively offered to Apple Insider readers um basically the models that we have linked are $190 to $430 off with the promo code AP Insider and on top of the coupon savings shipping's free and Adorama is not collecting sales tax on orders shipped outside of New York and New Jersey these are the lowest prices available from any authorized reseller by about 440 to $290 so I'm going to go ahead and link to that in the show notes and you guys can take advantage of those deals I really like that we have partners that do that those are some good deals yeah it's a win-win for everybody totally the event the event is happening on September 7th that is six full days from now as we record mhm are you ready uh I guess uh so Apple sent out invitations on Monday for uh this year's September event uh of course Apple doesn't say what they're going to announce they don't give any details because that's how they do things but uh if you're an avid Apple Insider reader or a listener to the podcast you probably already have a pretty good idea of what we're going to get and what we're going to get is new iPhones and uh the invitation putting an emphasis on uh the date of the 7th CU on the 7th uh has led to speculation that uh it's confirming the iPhone 7 name since there were some question as to whether or not they would call it the iPhone 7 um and it's also expected that we're going to get a new second generation Apple watch at the event uh maybe with a little bit bigger battery in it faster processor and dedicated GPS but no LTE radio let let me ask you sometimes people try and look at the invitation and the graphics of it and try and divine from the graphics what it means yeah uh there was there's that's something that people have done for a while and I don't know why they do it they're always looking for like secret hints in there and there never are any what does it mean Neil what does it mean yeah I think it's just the nature of of Apple that gets people excited um but yeah so like I remember uh we we did a story back when the WWDC announcement came out and uh there was a the the invitation had like 10 lines of code that were all references to popular apps on the app store and then the 11th line was something about like what will you create or whatever and people were trying to read into that and say 11 lines they're going to make the new Mac OS OS 11 and like all this stuff and you know it just like people were reading into it way too much skipping version numbers is something Microsoft did and the only reason that Microsoft did it is because they went from Windows 8 to Windows 10 and the only reason they went to Windows 10 is because they had old Legacy code hanging around in Windows that said anything that starts with Windows 9x therefore refers to 95 and 98 in Millennium well I mean Windows 7 was a meaningless name too it had it wasn't like the seventh version of Windows no matter how you counted them it didn't even make any sense it they wanted to get off of the Year thing and they wanted to get off of and away from from XP and Vista and and other fancy names they wanted to get back to sequential something who knows it it's it's all it's all branding nonsense and really that's the same thing you could say about the iPhone you know people are going to get worked up over is it called this you know the iPhone 7 is it called the iPhone 6 SE is it called whatever I mean they a big shift too they could call it the 2016 iPod for all you care it's still uh uh it's just a name on a product whatever they do as long as they don't call it the new iPhone I will be happy I think because invariably when they did that with the the third iPad the third generation iPad was called the new iPad that was annoying and and suddenly the new iPad was the old one because they introduced the fourth generation so forgotting out loud never call it the new product yeah the the name and conventions on the iPad have been pretty schizophrenic it was iPad iPad 2 new iPad then the latest new iPad then iPad Air then iPad Air 2 and now we're iPad Pro so I mean it's like all over the place um it'll be interesting to see because there's rumors of a slightly larger iPad coming next year if they make a new iPad Air and then have two different lines or like a low-end iPad and then an iPad Pro or something like that as they've done with the MacBook lineup we'll see how that goes yeah I mean what's in a name who cares the the rumors and a lot of the evidence coming out right now is that they're going to call it the iPhone 7 and that makes sense for a lot of reasons yes it looks a lot like the iPhone 6s but from a branding perspective and from a marketing perspective Apple can if they were to name it the iPhone 6ss or some crap like that um then people could point and say C it's not that big of an upgrade they couldn't even name it differently but if they call it an iPhone 7 then Apple can try to justify the name in some way and say this is yeah it look looks almost the same on the outside but the internal changes and the improvements are so huge on the camera and the processor and everything else that this truly is a Next Generation leap in you know that's how they'll spin it that's how they're going to Market it they set themselves up for even more of a problem and a PR problem if they didn't call it the iPhone 7 I think they kind of have to yeah so we have an article about a sticker claiming to be from a returned to iPhone 7 Prototype at foxcon that people are using to just ify the the raising of the base storage on the device to 32 GB so the the diagnosis this sticker right the analysis of the sticker says that this was from prototype 1, 192 out of 3,000 prototypes that it was Prototype variety or type d10 and that it was returned on August 29th and that it was a 32 gig white silver phone I mean where there's smoke there's fire we have that leak and then we have all these packaging leaks there were three of them over the last two days um that repeatedly show a 32 gig model uh which Apple has not done in a few years they got rid of the 32 gig and went from 16 to 64 um for the between the tiers so um where there's smoke there's fire I think it's pretty safe to say that this year's entry-level model is probably going to have 32 gigs of storage and it looks like on the high end they're going to have a uh 256 model so it'll be interesting to see do they do four different capacities do they do 32 64 12 28 256 do they eliminate the 64 and do like they did before but now have it be 32 128 256 um I don't I don't know I I wouldn't be surprised if they did four different capacities uh just because it's an easy $100 upsell for a 256 for like a really highend model well and and having that and having them be 100 between all of the tiers means that the new top one is even 100 more than they would have collected otherwise right so uh I I think I I think that would be smart 32 on the base level uh have four different capacities uh people can't complain anymore about how small the 16 gig is whatever well and the other reason why that works is that um you know Apple is is apparently as we talked about with the iPad line just a minute ago not afraid of having a lot of different SKS floating around so adding one more storage level which means knock on effect of four different us skes or um you know worldwide more skues for all the different carriers is not a thing that bothers them apparently well that's where things get kind of interesting so as I said we have a few packaging leaks that came out uh in the past couple days so the first one was interesting because these are um uh spec sheets that go on the back of the box right the sticker M so the first includes an iPhone 7 includes whatever includes the the headphone jack adapter includes a USB cable power adapter supports GSM UMTS and all the other standards and blah blah blah right so the first one that came out last yesterday uh uh it came out on Wednesday of this week was interesting because it said not only 256 gigs which was rumored but uh we have never seen a phone that big but also uh it said it included a lightning to headphone jack adapter now prior to this leak coming out conventional wisdom said Apple will not ship an adapter in the Box because Apple doesn't do that they've never done that that's not their style that's not how they do business they basically say they make the adapter separately you buy it you want it you want it buy but you know they remove the CD drive with no apologies they remove um uh floppy drive with no apologies they switch from 30 pin to lightning with no apologies no adapters nothing this is better for you and here's why so you had an old MacBook or an old uh an old Power book you buy the adapter to go to the display connector right right you don't have to have display connector built into the laptop necessarily so the if they if if these leaks are accurate and it does include the lightning the headphone jack adapter that is very interesting and I don't like to get into the oh Steve never would have done this type of conversations but Steve Jobs never would have included an adapter in the Box he would have said deal you don't know so this is you don't know man I think we have enough history of them not including adapters in the Box to make a definitive statement on that one however regardless of of that um I I think this might be representative of a Kindler gentler apple and I think frankly it's a good idea I think they should include the adapter in the Box to soften the blow of this now um then there was a second packaging League now I I should qualify these things are very easy to fake it's just text on a white piece of paper you can print a label can any anybody could do this however um the second one that came out also showed a lightning headphone jack adapter and it showed a 32 gig model so the first one that came out was for a 256 gig iPhone 7 plus and it had the name on there iPhone 7 plus the second one that came out was for a 32 GB iPhone 7 now a third one came out Thursday morning and what makes the third one interesting and again this could be fake we don't really know we just kind of go with the best that we can dear listeners Neil is printing labels as we speak so the third one that came out uh says iPhone 7 Plus on it and it shows airpods wireless earphones included in the Box without a okay so I want to read this backlist from these different ones let's just read some stickers for a second here so a 32 gig one the sticker claims includes an iPhone 7 ear pods with lightning connector lightning to headphone jack adapter lightning to USB cable and USB power adapter so you get headphones with a lightning connector on them presumably with a microphone you also get the adapter and then you get everything else that we normally get which is is something that we said would not happen right not not only did we say that that it was silly to to bundle the adapter but that it was going to be a one or the other proposition I don't think it's silly to bundle the adapter I just didn't think Apple was going to do it fair enough so it's not silly but never mind we just didn't think they were going to do it but but bundling both is also unusual isn't it the classically you get three things in the Box you get a phone you get a brick and you get a a power cable well but but that's some days you didn't even get the power brick but that's where these are interesting so one of them shows both the lightning connected headphones which is a no-brainer you knew they were going to include that cuz you got to have some form of headphones in the box and they got to connect somehow and then having the adapter for legacy headphones but then the other packaging that came out for an iPhone right and I'm reading that one now that's the 32 gig iPhone 7 plus sticker right says that it includes an iPhone 7 plus airpods wireless earphones lightning to USB cable USB power no adapter for traditional headphones no lightning to headphones adapter right so one of these is fake something's fake because the earlier ones just had capacities at the top without a product name they say 32 gig 64 gig the one that came out on Thursday says 32 gig and then below it in big letters it says iPhone 7 plus I see that have you gone and looked at your your old iPhone 6 box or your 6s box or your uh SE box I don't think think I have it but if I had H I let me Google and see what it has I mean I got a box upstairs and of course that's that's you know and so the box for the iPhone 6s plus does not say iPhone 6s Plus at the top of the the label here it just says the capacity on the back okay so the suspicious one is if we're going to be suspicious is this iPhone 7 plus label that claims to have airpods wireless earphones correct these things are incredibly easy to fake and it's possible Apple could have changed the do you have a printer can you buy stickers at Staples or Office Depot so I the reason I I bring all that up is because you were talking about how many SKS Apple has if if all of these labels that leaked were legitimate then that would suggest that Apple would be offering SKS with and without these rumored new airpods uh wireless headphones okay so four different storage models now becomes eight because you've got the different headphone options well and there's rumors they're going to have five different colors too oh let's just just work with me on the basic math here right eight options plus times another eight carriers so that's now 16 models 16 * 5 right is you have it's not just eight models because with the you have to multiply them because you have to have the carrier with and without headphones at 32 gig at 64 gig okay so 16 I mean you'd have like 100 different configurations of iPhone potentially and that's just for the us as opposed to all of the other countries addon because you have to ship them with the SIM cards set up for each of the other countries since they don't do activation through iTunes anymore yeah I mean I I I don't think I I I to be clear I don't think that this is legitimate I don't think that they're going to have airpods wireless earphones in the Box I think that it's going to have to be a separate purchase or it's in there I don't think that they can do both I don't think they can do if you want to get a bundle upgrade or something uh that that would be the way they would do it it's just too many skews it's too confusing for the consumer you're just going to make it even more difficult you got to pick a color you got to pick a capacity you got to pick the headphones you want and then it doesn't come with the adapter and all it's just going to be I I think I I think it's that would be a nightmare what a nightmare and what a total nightmare if you want you you're trying to go into the shops and buy the thing and you're trying to buy it and you're waiting in line and they inevitably going to have in stock some of these right and and and so it doesn't make sense to have less SKS and more availability yeah it's it's really hard to say because the other thing uh that makes this suspicious is uh the text on it is centered and isn't the label usually left Justified it or or full Justified okay so here's what's interesting uh uh one of our writ 's mic took a look at his iPad mini box this morning yeah text on it is centered on the back of it yo and which iPad mini is that uh I'd have to ask him but he because we were trying to verify the ver the legitimacy of this label label and the iPad Mini text is apparently centered the iPhone text is left Justified well now you're going to want me go check my iPad airboxes and see what they are all right right let's put another edit Noe in and I'll I'll go see if I can find My Success box hold on a sec all right we'll be right back listeners all right it is left Justified yeah and I checked all of mine and and they're left Justified as well the iPad uh my iPad air is left Justified and my iPad mini box is left Justified I mean there's a border around the ER but it is clearly left Justified the right edge of the text is ragged Mike said huh centered on the mini box I hadn't realize that no my mine is not centered I'm G to have him snap a picture yeah I did not snap pictures while I was upstairs but no that's fine I I I have my um 6s box here and it's left Justified you would think that they would be very consistent about this I mean it's Apple where if you send an email internal and misspell a word they write back and chide you that spelling counts it's well what makes it weird is it would make sense if the iPad box was centered because it's a bigger box or whatever right but the they placed the sticker in the left corner of the thing it's not centered on the box either wonder what year this is we'll see when he sends a pick huh I I hadn't even not because Jeff would just really wanted this story up this morning iPad Mini 2 yeah that's what I have and yours is not centered uh correct his is I have only ever owned mini ones and mini tws and I don't have a counterfeit box man I've got a real Apple box actually I have a box close by here I think hold on a second so this one is exactly like the label we just saw no I I don't have my newest iPad Mini 2 purchase down here I I got a couple upstairs but I don't have the newest one down here I thought I did but uh but yeah on all my stuff it's all left Justified so we've looked at a bunch of different boxes here we've looked at a bunch of different labels and all of our labels are for the most part with one exception they seem to be left Justified on the text so the summary is it's easy to print a label right but we did find an iPad Mini 2 that has centered text with the name of the product up top so even Apple's not consistent in their product labels yeah and you know we didn't look deep enough to try and figure out if we could pin down what production or whatever but we have I have iPad Mini 2 the one that's that's interesting and unusual the outlier here is also an iPad Mini 2 so so the the point is these leaks that come out um there are reasons to be skeptical of them but you can't throw the baby out with the bath water so to speak uh just because they very well could be legitimate and as much as we sit here and poo poo the idea of uh Apple shipping separate iPhone models with airpods and with just a lightning to Ear Pod connector or headphones um the reason that we put all this out there and the reason we talk about on the podcast is because we don't really know and there's no way of knowing until next week uh I had an interesting conversation this week with a reporter from The New York Times who is uh doing a story ahead of next week's event and he was kind of coming at it with a a a theory that he had that um perhaps Apple really likes websites like ours Apple Insider uh because we help to soften the blow uh for when they have bad news news to announce for example uh ditching the headphone jack we've been reporting on it for a year now um and the fact that they're presumably going to announce a a phone next week without a headphone jack on it uh no one's going to be caught by surprise everybody's going to know that it was coming um because uh we've been reporting on it for a while and so the people that are coming to Apple Insider they're very informed they pass it on their friends who you know maybe don't read the rumors every day or whatever and so next week when Apple announces a phone without a headphone jack everybody's just like oh okay well I kind of expected that because it was already it was already known that that's a nice Theory um I don't really feel like it's accurate I I agree I I told uh the guy um we talked for a while on the phone the other day about his story that it'd be very nice to feel like apple actually likes us for something but no they don't no and I told him it's a double-edged sword because um I gave him the example of uh it was I looked it up it was 4 years ago it was the iPhone 5 was coming out 2012 and there was a fox uh local news report in New York City uh where a uh reporter and the editors that allowed it to go to air just went on YouTube and searched iPhone 5 and found a concept video of a impossibly thin phone that had a holographic image projector and uh uh absurd stuff and a a uh infrared keyboard that was like projected out on it and like stuff like that it was crazy and so the point I made to this guy from The New York Times was yes uh websites like apple Insider and the media and whatever can help by getting stuff out there and setting the expectations properly but really our own imaginations are in many ways Apple's biggest uh concern because when stuff like that comes out and people see it especially if you don't follow technology from day to day and you you overpromise on stuff that can't ever be delivered I mean it's physically impossible you'd have to the laws of has a negative effect on sales right because people are disappointed which is stupid but you know it makes me think about all the rumors about next year's phone and even reputable uh guys out there like John grber at daring Fireball are put out let's let's stop right there and say this because in the hierarchy of things that Apple likes terms of media Apple has no no hesitance to play favorites right we know for years that they've played favorites and and they've said it publicly right the old the old Steve Jobs uh chewing out the the Mac team and saying even our own friend Walt Mossberg right is down on Mac at the time that was years ago well Walt is at recode they still love Walt they still bring Walt to all of the events right or at least invite him to all the events and he brings himself whatever um they love John Gruber it's been easily four times now that that Phil Schiller and cred figari and and Eddie Q have hung out and talked to uh John talked to during Fireball and and even been on his podcast yeah multiple times yeah um you know there's there's clearly media they like media that are their friends they love uh they love Mac stories you know they they love these guys and that's great um we are not on that beloved list no we are not um and and we never will be because we are so strongly focused about the rumors rather than cheerleading the thing that they've just released which we still do but but we're so the the E those of Apple Insider has always been about bringing rumors and covering the thing that's not there yet and they can't Co up to that the other thing historic you know if you go back to the the old uh lawsuit right remember that where I'm sure you have it framed on your wall I imagine Jeff does where we got named as an email that was a part of Discovery between Eddie q and Steve Jobs yeah it was a story that I wrote uh where uh someone either Eddie emailed Steve or vice versa and it was a story about a a book publishing deal that had just been signed and I guess no one at Apple knew about it and they had read it on Apple Insider so they had sent it back and forth which was funny you know but you know Apple Insider was also named in a in a lawsuit by uh Apple trying to find out the leaker of a of a product years ago that was before my time there so I don't know a lot going back 12 years is not helpful but U but but the summary is that that there's media that's beloved by Apple there's media that is not beloved by Apple and we are among the list of of things that get read but are not cozied up to right W which is good in many ways we're comfortable with that I I think that you know obviously I would like to have a better relationship with apple relations would I like to have Phil and Craig on the podcast yes and then there's an open invitation anytime we're ready totally but yeah that's not going to happen well and I don't want to name names or disparage any other websites because I think they all really do a great job in their own ways but we certainly are not cheerleading in the way some other websites are too uh you know we have objective coverage of stuff and if there's bad news about Apple or if Apple makes a misstep or if we don't like a product uh and we'll say it in a review I mean we're pretty honest we all like Apple products we like the the the company uh we're fans of what they do but nobody's perfect certainly not apple and that's why when you listen here on the podcast I know there's a lot of people in the iTunes reviews that complain about negativity or something on the podcast it's not negativity it's just being objective and being fair about it well even handed right this for for you you have a journalism background and this is a journalistic Endeavor right and journalism for you is about reporting facts as you know them right and even when it comes to rumor reporting the facts are there is a rumor here's what the rumor says we don't know unless it's confirmed by a source that we know which is why in this packaging story I make it very clear that it could be easily faked and I say that repeatedly throughout the story because I don't want a reader to go through this and Come Away with the impression that this is actually legitimate I have no way of proving here's what we know it's we know that this is a label that could be right exactly so you know we do the best job that we can but when it comes to the rumors game who knows and when when you look at stuff like next year's iPhone even when people like Gruber are saying you know almost sci-fi sounding stuff like we're going to hide the camera and the earpiece and the home button behind the screen some way something that's not being done in any current consumer product certainly not something you hold in your hand that's where I I I get concerned because again it's our own expectations and our own unrealistic lofty ideas of what a product should or could be uh that may not even be physically possible and especially some of those things are not impossible right you know if you think back to the 2008 MacBook the 13 unibody where it was made out of aluminum but you could see the LEDs through the aluminum because they had micro drilled the surface yeah for the battery gauge now if you can micro drill that then you can micro drill for other things like a camera no I don't think so like a speaker earpiece yes for a speaker earpiece but not for a camera it would obscure the camera correct so I I don't know how that's going to work or if it's going to happen I remained skeptical even though it came from a guy like guber who as you said is you know one of the most let's say he's well regarded and well-liked for reasons yeah exactly and and uh and apple certainly likes him and when he says stuff it tends to be uh pretty accurate and so maybe that will come to pass but you know my conversation with this guy from The New York Times it was just I was just making the point that um while yes having the headphone news out there for the last year may have helped to soften the blow um it also just the nature of the game creates unrealistic expectations sometimes for products like there was was a rumor this week that the 2017 iPhone uh going to be a big redesign supposedly will also have a retina scanner to uh check your eyeball and then verify Iris scan if you will yes Iris scanner uh will will uh identify you that way in addition to your fingerprint or maybe in in place of it I don't know um and that may not happen and it may just be complete bunk nonsense but you got to wonder how many people especially Apple Insider readers are hearing about this 2017 All Glass OLED screen redesign and saying H I'm just going to wait for next year and you know that hurts their sales and it's not good for business for them yeah now we we have a report actually about the 2017 on glass phone right it says that there's a uh a manufacturer Taiwan firm merly automation that is readying equipment for curved glass chassis and you know we don't know a whole lot more than that except that the equipment should be shipped to foxcon in the fourth quarter of 2016 according to a Chinese Source commercial times quoted by digit times right right so well where where there's smoke there's fire on this stuff and Mingo I know a lot of people like to disparage him but he nailed everything that is coming to Bear about this year's phone of course we won't know until next Wednesday's event but uh everything that he said 10 11 months ago even longer ago than that is true and he is the one who was the first to report on the uh 2017 All Glass iPhone now uh regarding this one year's one ditching the headphone jack I have a bit of a crackpot uh outo left field Theory and I want to run it by you see what you think um what if the CU think about uh the MacBook uh and then the MacBook Pro both having the force touch uh trackpad on it right so the the force touch trackpad on the MacBook makes sense because there's not much space in there there's no room to physically click they had to redesign the keyboard as well well uh it was a physical limitation on the MacBook Pro they didn't really have that physical limitation they just kind of wanted to get the newest technology on there well and and you also do it for for parts management you know we don't talk about skew Inventory management but if you're also talking about Parts management you just ship the same trackpad but we talked a little bit earlier about the iPad 4 versus the iPad 3 when they upgraded the processor and they also switched to the lightning Port so when they switched to the lightning Port they did nothing with the extra space inside the iPad it was just empty space where the 30 pin connector used to be even though they could saved some space and could have done something with it or whatever but why retool so I I wonder because this year they're going to get rid of the the headphone jack uh they're going to have um a a speaker SL mic Grill on the opposite side of the lightning Port uh to just give it an aesthetically uniform thing symmetry but the rumor is and and they also are supposed to have a new uh capacitive touch home button that doesn't click it just feels like it clicks just like the for stouch trackpad both of those components could in theory save space and allow for entirely new designs even though this year's phone is not expected to be radically thinner or to have an entirely new design so what if they're ditching the headphone this is my theory here what if they're just ditching the headphone jack this year and allowing the for lack of better word uh the allowing the iPhone 7 to be the scapegoat uh with all the bad press of uh no headphone jack you can't use your old headphones whatever so that when they introduce this gamechanging uh super sexy design in 2017 they've already got all that bad publicity out of the way a year ago everybody knows it's not going to have a headphone jack and everybody can focus on what a great phone it is what if they just are just saying well this year's phone we'll just get that that bad news out of the way so that way next year it won't affect it and because they might be afraid oh what if this you're just talking about the transitional strategy of getting around the the uh perception change right so they don't want to have next year's phone this great new design they've spent so much time working on the longest period they've had in between complete shakeups of iPhone design um they don't want to have next year's phone be be smirched so to speak by the lack of a headphone jack being the big news and they don't want everybody focusing on that so what if they just decided even though they're not saving space and maybe not even putting in a bigger battery anything this year what if they just decided to make the switch this year and pave the way for thinner phones in the coming years and just kind of have this year's phone be the way of getting the bad news out of the way just an idea I mean I don't know we're not going to know until next Wednesday but it's just a theory I have it's not a terrible Theory um it certainly makes sense from the standpoint of people needing to have time to adapt and accept change and increments as opposed to all at once totally works from that standpoint my question then is practically speaking mechanically speaking are you suggesting that there's just going to be empty void inside the iPhone 7 that will be where things were that will not be taken advantage of yeah we won't know until it's taken apart but it wouldn't be unprecedented they did it before we'll know within 24 hours cuz I fix it'll be on that like hot cakes but it's interesting because it's not unprecedented between the MacBook Pro and between the iPad 4 uh they made these changes in the past and switch there been voids and products in the past too go back to the iPod Touch third generation which I've brought up before where they uh they were going to ship with a camera and the last minut did not ship with a camera and there was a nice camera sized space inside the iPod third generation yeah they had problems they had bad parts that year and uh I actually broke that story that year uh that it wasn't going to have a camera winner but it was expecting it and sure enough when they opened it up they found the space for it in there so yeah now my thought is with the fancy Battery Technology that's available from the good old 12-in MacBook would they fill the void with battery that's a wild card that's been presented before and it's a great idea because if Apple were to take the stage neck week and say okay we got rid of the headphone jack but uh between getting rid of the headphone jack and the movable home button we now have added you know x amount more battery capacity in addition to efficiencies made with the new A10 processor so now you get an extra 2 three hours of battery life out of your iPhone 7 I think people would be very happy with that and I think a lot of people would gladly sacrifice the headphone jack get another two three hours of battery life absolutely I know I would right so we don't know until next Wednesday and and so it's all you know spitballing at this point nobody really knows but the most interesting thing to me is going to be how they spin ditching the headphone jack how they sell it to us there are the obvious things like uh uh digital uh quality sound uh the ability to have uh uh uh thinner designs and stuff like that then there less known things like uh how you could offload processing uh to the phone and allow cheaper noise cancelling headphones so you don't have to drop $400 on your Bose quiet Comfort or something um you could have the phone actually do the noise cancelling and other types of processing like that and then there are wild cards like uh the ability to squeeze in a bigger battery and that sort of stuff so until Apple makes the announcement next week we really don't know but how they sell not having it whether they include the adapter in the Box whether they bundle it with these rumored airpods that's the part that's the most interesting to me because this is something that is going to upset some people whether people like it or not uh I know that there are a lot of Apple Fans who are you know they can do no wrong or whatever but there are a lot of people that are going to be legitimately upset by ditching the headphone jack they're going to be angry about it and how they make that sell to the public how they say this is worth it for you this is in your best interest and there may be some interim uh headaches but we're going to drag you into the future kicking and screaming um it's going to be interesting to see how they present it next week yeah now I want to talk for a second I want to change things because we're split this podcast into we've talked about the iPhone 7 we've talked about the event we're going to split it and I'm going to put an ad read right here in the middle from one of our dear sponsors and then we're going to talk about the rest of the things that want to get to so listen up Casper is a sleep brand that created one perfect mattress sold directly to Consumers so you don't have to have commission driven you don't have to have inflated prices and you don't have to have a weird showroom where you go in in the middle of the day and try and lie down on a bed and imagine what it would feel like to sleep at night even though you're fully dressed lying down in a showroom with people looking you awkwardly right right you you've done that right you've bought a bed right I actually have a Casper mattress are you kidding no I'm not kidding and you've got it since we started the podcast I received it in January this year yeah and you said nothing I don't think they've been a sponsor since 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they come and pick it up and they give you all your money back and and B basically what they're saying is they know how important it is to to sleep on a mattress before you commit to it so they make it easy to to not worry about that commitment now this thing was designed in-house with a team of Engineers spending thousands of hours developing the mattress and it has springy latex and supportive memory foam so basically what they're telling you is this that it's going to have just the right amount of sink and just the right amount of Bounce to it and it's going to be breathable so you're not going to get too hot sleeping on it do do you agree with that yeah no I I'm I'm very happy with it uh they they want us to make sure we tell you that Time magazine named it one of the best inventions of 2015 that they have free shipping and returns to both US and Canada and that as I said before you know you can try it for 100 nights risk-free in your home and if you don't love it they'll pick it back up and refund you everything and it's made in America now you can get $50 towards any mattress purchase by visiting casper.com with theinsider and using the offer code which is that that/ inssider there so it's casper.com inssider and their prices are about 500 for a twin mattress 600 for twin XL 750 for a fall 850 for a queen and 950 for a king I am really glad to hear you that you like it that is very cool yeah so besides besides all the iPhone rumors we have one Mac rumor right so we in Intel shed some details they released information about the Seventh Generation KB Lake processors and uh I think Asus released a laptop yesterday at epha that ships with KB l and a part of it it's a very very thin laptop um it looks as if KB lake is suitable so far for MacBook and MacBook Air but what what does that leave us with the MacBook Pro Neil H it's possible they haven't announced the um they have not announced the uh uh availability of mobile versions of these processors yet but and this hasn't happened in the years but it has happened before where Intel has provided Early Access to chips to Apple uh so it is still entirely possible that this Fall's anticipated MacBook Pro update will ship with the latest generation Intel processors uh and maybe they'll get them earlier than other manufacturers uh one reason to believe that that could possibly happen I have no reason to believe that it will uh with certainty but a possibility is app uh Intel is supposedly very very interested in getting in on the arm uh processing business for apple and their iPhone and they are the largest chipmaker in the world and they now have arm certification to produce arm chips so the rumor is that they want to start musling in on uh Taiwan manufacturing well they already mused in on the modem business right right yeah so they want to get in on that and the rumor is that they want to muscle out Taiwan semiconductor manufacturing company which is the current leading chip maker for um iPhones and it would not be unprecedented for Apple to switch foundaries because they did it before from Samsung to tsmc so uh you could see a scenario where Intel because the Mac is you know a limited subset of PCS sold um you could see a scenario where Intel might throw a deal to Apple in hopes of winning some favor with them for future iPhones that wouldn't be that out of left field for me right so the KB lakes that were uh shown are the integrated models they're the the uer processors that have the integrated Graphics in them and Intel claims 9 and 1 half hours of 4K video playback is possible from laptop shipping with the processor but they have not yet shown the uh the S Series suitable for iMacs MacBook Pros and other high-end deployments well you said there was one Mac story this week there's actually another um and this one's very interesting to me because uh Bloomberg reported that apple is working on a standalone 5K monitor for Max uh they also are uh working on pro software features for the iPad that will presumably come next year not not this year and they also said that the MacBook Air surprisingly is going to get an update so the common wisdom was that the MacBook Air was dead basically a legacy product that was going to hang around uh and sell at a lower price point as Apple transitions consumers to the 12-in MacBook um this was suggested at the very least the current MacBook Air chassis will get some form of a processor spec bump I would be very surprised if they redesigned it or gave it a re display or anything like that cuz I think they want to drive the ultra thin uh 12-in MacBook but um it was also said that uh the iMac and uh MacBook Pro are going to get AMD Graphics this fall the new Macbook a will switch to USBC ports so uh yeah it it will be very interesting play we're still missing out of this two macintoshes in the lineup the Mac Mini and the Mac Pro yes sir uh uh too bad I mean I I don't know I it's it seems very obvious are those dead products what I I mean it's very it's especially bizarre with the Mac Pro considering all the Fanfare they gave it when they released that thing in 2013 and now you know wasn't that the Phil Schiller innovate my ass com yeah I I don't know what they're doing there I H I have to think that both of them are going to get updated at some point but the Mac Mini gets updated so infrequently and obviously the Mac Pro has been stagnant for a while uh Apple's entire MacBook lineup is long in the or Mac lineup I should say is long in the tooth right now um and it is desperately in need of some updates so um this fall we're expecting new Macbook Pros um whether or not this 5K monitor or MacBook Air or iMac come out we will see there have been no rumors of a new I uh Mac Pro or a new Mac Mini this fall that I've heard so I think most of the focus is going to be on this new Macbook Pro with a thinner design USBC ports and this uh OLED touch bar uh socalled uh Dynamic function row which uh actually there was a someone dug into the latest release of Apple's Pages word processor and found a mention of a dynamic function Row in there presumably confirming the name of it um and the idea is when you open certain apps uh the different functions will show up where the uh the functions Keys used to be the physical Keys now it will be virtual keys and so it will dynamically change based on what app you have open yeah and there's some debate over whether or not that's going to be annoying or not I in terms of not having a physical key for things like the Escape key or your volume keys or your brightness keys for your laptop display yeah I think that uh there will be some advantages to it that would be interesting for example uh scrubbing on videos or music would be much better with a touch bar uh adjusting the volume just sliding it up and down like that better with a touch bar uh for physical buttons that sometimes you just want to slam on an anger like an Escape key or the power key maybe not uh but the rumor also is that the power key will remain physical and have a touch ID sensor in it uh for authentication so we'll see yeah you know I I want to talk about this 2 terb iCloud storage option so Apple debuted a new 2 terby iCloud storage option and it's going to sell for $19.99 per month and or or a 25 Canadian or 349 Mexican um it it was a quiet update right they just kind of put it up on the the website and it's live for North America Amia and Asia Pacific regions and people are using this to to add fuel to the fire for a 256 gig iPhone right I mean the justification for that is what the the iPhone takes 4K video and takes a lot of of high resolution pictures and so it totally makes sense to have that large an option is that what they're thinking I mean I guess if you're a pro user with a 256 iPad and pro and a 256 uh IP iPhone 7 plus or whatever uh you know that's already a half a terabyte right there just to back up your devices I mean the The Verge ran a story saying that oh my God there's a 2 terb option it must be a 256 gig iPhone right that was that was their big thing from yesterday that I read and I got to tell you I I think that's ridiculous I I think using this as the justification for this is dumb and I'm going to tell you why the reason that we have a 2 terab option is not related to the iPhone directly it's not about that guys the reason that we have a 2 terab option is because at WWDC Apple told us Maco Sierra is going to do this neat trick where it's going to look at your documents and things you haven't used recently things on your desktop things in your documents folder stuff that you don't even need to hang around because you haven't touched it in months they're going to go ahead and upload that to the cloud and redownload it for you when you need it right correct you with me Neil yes yeah so ba basically years and years and years ago Steve jobs met with the folk silver Dropbox and he tried to buy Dropbox and Dropbox famously turned him down saying no we think they're still life in this yet we'll still make more of it and jobs told them uh that's cool and all go ahead and have fun but you guys are a feature not a product and at that time MAAC and iCloud were were pretty poor options and hadn't been developed yet and hadn't really been figured out yet but by going ahead and automatically making it so that all you have to do is pay a monthly fee and all of your stuff is available and offloads from your hard drive so you don't ever end up in a position like I do and like millions of other people do where your hard drive is full and you don't have time to sort it out and figure out what to delete this takes care of it for you brilliant right it's a it's a feature but it's a fantastic feature and we know why it exists it exists because people fill up their ssds on their computers right well and it makes it easier to to migrate between devices too I mean think about think about if your hard drive crashed just 5 years ago even uh what a disaster it was versus now if your hard drive crashes it's like me yeah if you were to drop your phone in in the toilet and it were to get ruined you have it all backed up to iCloud it just downloads it all your videos your photos your apps your settings everything you're good to go uh if you use dropbox or uh time machine backup or if you use something like iTunes Match or apple music and your hard drive crashes you know I mean back in the day I used to have you know all my video files all of my music files everything saved on my computer because you couldn't fit it on an iPod or anything like that there's no way it could sore it all and if that hard drive died that was the end of all of my stuff now I have iTunes Match all my iTunes movie purchases are synced up in the cloud all my rip movies that I backed up were saved to Dropbox um everything is all backed up and presumably with redundancies on their end and so I could literally Chuck my laptop out the window and other than the cost of replacing the hardware all of my data is backed up yeah so I want to first of all that that's very similar to the pitch that Google makes with a Chromebook right right is that your stuff's all on their Cloud you pitch the Chromebook you just get another one well remember when you used to use IMAP mail and all your mail was stored locally uh no IMAP is it's all on the server Pop Mail is I'm sorry there you go remember when you us Pop Mail and all your mail was stored locally like now all your mail is in the cloud everybody just goes to gmail.com you can go on a library computer you can a friend's computer you can go on anybody else's stuff and get all your mail it's all there and they give you 20 gigs of storage so you're fine totally and and the reason that um we're doing this the reason why Apple's doing this so this is a part of a very long long-term plan and longer than most people realize let's let's go back to 1998 Steve Jobs was new at Apple first WWDC after his joining apple and he had kind of a town hall where he said sat down on this the edge of the stage and took questions from people and people were at that time worried about things like open dock and oh my God what was he doing to to Mac OS 7 and Mac OS 8 right that's that's the context is it's it's aons ago as far as computing's concerned and bless you at that time he he laid out a vision for the future and he said listen guys you're you're talking about stuff that doesn't matter right he says I'm when I sit down at my computer I never have to worry about data loss everything of mine is already backed up automatically every hour and I don't think about it and he was talking about time machine essentially about give or take eight years before time machine launched and that's where we got to with time machine well at a long time ago back then we had this ability we still have it now although very few people do it called net booting right where as a part of your booting options you you boot off of a network drive and when you go into your local Apple Store and your Genius wants to diagnose or your Tech specialist wants to diagnose your computer one of the things they can do is plug in a thunderbolt cable and boot off of a network drive on their Network they'll plug in the Thunderbolt to to um to gigabit Ethernet adapter and they'll net boot off of a drive that they know to be good to test if your Hardware is okay and what we're talking about is essentially coming close to the point where you could it's not yet but if all of your your user stuff is stored both in the cloud and local we're not that far from that point where Steve was where back then he was Network booting off of a drive that was at Apple headquarters right right and doing it over a secured VPN at the time kind of thing you know people don't remember but but Steve Jobs's house his residence was an allwire installation it was not Wi-Fi and part of that was for Speed and part of it was for security because you can certainly at at the time you know 821b in 2000 you could get the uh secure password and and hack it and it became harder over time but ethernet was secured unless you plugged into the switch somehow right you had to physically be there to to trojen it to to to make it vulnerable um so we're going to get to a point where all of our stuff is backed up all the time where all of our stuff is backed up all the time and available everywhere mhm where all of our stuff is backed up and available all the time everywhere and local storage does not matter right Yep this is a long path but it starts back from that 1998 Town Hall kind of meeting at WWDC where he took questions and laid out that your your local machine should eventually not matter at all yeah I mean you can see all the pieces in place and where it's going it's obvious if you're thinking big picture because iCloud Drive iCloud backup syncing uh a lot of the changes coming this year in Sierra including all the files on your desktop and uh being automatically available in the cloud and all your uh less frequently used files being cached on the store on the server rather than on the local drive and then also using your Apple watch to log in on your Mac now imagine a future five maybe 10 years down the road where the device that you always have on you like let's say an Apple watch that has authenticated your identity whether through your heart rate or its own fingerprint sensor or a iris scanner whatever it has 5 10 years from now uh now knows that you are who you claim you are you can go to any terminal anywhere any computer any screen any iPad any Mac any TV any whatever you want and because it knows that it's you and it is verified securely that it is you you log in with no real effort and now all of your files all of your applications all of your settings all of everything that you use in your Digital Life are now instantly available to you that's the future we'll get into that's the one we want and that's where it's going I I think uh everybody is trying to get there in different ways whether it's Google and the Chromebook uh and having all your stuff in the cloud or Microsoft and their cloud services or or apple and their hardware-based approach you know in the marriage with software but you know it's interesting I was at the Apple store the other day and I was uh um I was getting my phone swapped out uh had like some battery issues and the earpiece I couldn't really hear through it so they gave me a new 6s and while I was sitting there waiting they have it's the new one in Williamsburg and they have that giant video board screen and they show all the products uh on the screen and even though Mac OS and iOS are still kind of Worlds Apart in terms of the functionality that they offer um the way that apple is presenting them uh is basically as a unified platform and so they kept showing the 12-in MacBook up there and every app shown on the screen of the 12-in MacBook was being done in full screen mode or with the split options that mimic what iOS does and it was interesting to me because they're not showing Windows being dragged around little Windows the most the way most people use their Mac they were showing it with the multi-touch gestures of switching between apps just like you would do on an iPad and using apps in full screen mode just like you would do on an iPad and then of course when they switched over to showing iPads on the screen they're being used in the same way all the full screen and then you know slide over and uh split screen mode and picture and picture and all that kind of stuff so they're really presenting the MacBook and new Max as these devices that work very much the same way as your iPad does even though with the Legacy and uh multitasking capabilities and horsepower of a Mac you can and and our user training we're conditioned to use them that way right so they're looking for new users to use them more like you would an iPad full screen split screen mode you know not using the doc so much that kind of stuff it's interesting wow we're going to have to talk about governments and apple again we're going to have to now there there are really two things that I'm going to bring up here one is a short one right and this is just a comment um this past week Jim Comey director of the FBI said that it is time now that that the dust is settled and people have quieted down about the encryption debate that it's now is the time to have an adult conversation oh yeah about encryption right and and and so you know the valid question is is so so who's if if he's the adult who's the child here is is it is Apple the child for having made an issue of it or is the FBI a child for not letting go once it's already been decided yeah this this whole thing is is absurd and you know they're not going to stop pushing it because you know they want to keep people safe and I think that uh they are well-intentioned I don't think that the FBI wants to do this just for the sake of doing it uh but uh you know they say about the road to Hell uh so I I think that I think that Comey wants to do the right thing here and keep people safe and keep People Protected but that's a conversation that uh an an adult conversation that we need to have as a country of what level are we willing to give up our freedoms in order to keep us safe and so so the pendulum swings on that over the years and things change after September 11th 2001 uh the country was very willing to give up their freedoms in order to keep us safe because we saw the worst uh attack on the United States that had ever taken place and so uh people were willing to give up some freedoms and that led to the Patriot Act and other things and then as the years went on and people thought about a little more and we got a little further from September 11th uh people weren't as comfortable with it and you saw the pendulum swing back and people say that they didn't want to give up those freedoms and they wanted to have their Liberties back and so uh you know I think that we're still kind of in that place right now where most people are not really comfortable giving the government that much access and that much control and I think that that is where the pr battle that Apple's been winning and the FBI has been losing is is really where we're at also in the news and this has been one that we've we've heard a lot about in the past couple of days is that the EU has issued a tax edict that that says that Apple owes a $14.5 billion tax bill that is a retroactive bill um now what's what's interesting here is that Ireland and apple have been in a relationship for a long time in in 1980 Steve Jobs went over and set up the first Irish office and Apple has been present in Ireland ever since and Apple has worked with with Ireland to arrange whatever Deals they have in place and complied with them so they've complied with the local government and the EU is coming in and saying that the Irish what what Ireland has arranged with apple is not correct and that it's it's so so some of the commentary that I've been seeing about this suggests that um it's it's not about whether or not Apple complied with what Ireland said was okay that it's really about what the EU thinks should be fair right that this is a a common about an edict about what's fair for Apple to pay and you know as as an American my my initial inclination is that whatever Apple arranged with the government and complied with is is what is fair and that retrospectively Apple's paid therefore you know they paid what they were asked to pay job done that if if Ireland wishes to change what the rules are going forward okay that's a different thing but uh but to go back retrospectively and say you know even though you paid what you were assessed as owed and and assessed as due um that's not right we need more is is incorrect the other thing that bothers me is the idea that the the EU the people in Brussels are deciding for Ireland that what Ireland's doing is wrong and Ireland disagrees I mean you know the idea is that yes they're a union but don't the individual countries have sovereignty don't they get to set their own tax law it's a very strange issue I'm certainly not a tax expert or a lawyer on the subject but as you say to decide well retroactively you should have been paying more taxes for that period uh kind of has a bad stench to me I I see that and I think what are you what what exactly are you thinking here where is this appropriate I mean well once so so once you decide that that someone owes right it's all a matter of deciding what they owe but if if the bill has been considered paid in full you can't suddenly say no it's not well they want to slap apple with a 14.5 billion US tax bill um that is a not a small amount of money uh it would bankrupt many large corporations uh Apple has some $230 billion in cash so it's uh almost almost literally a couch cushion change for Tim Cook so they could pay this but they're going to fight it and they should because you can't be Levy to tax and follow the tax laws and then have a country retroactively decide to charge you taxes that they think they should have been paid or even not even the country a governing agency that is has some control there the whole thing's crazy like if you look at when Apple got questioned for its taxes in the US um and they had to appear before Congress Congress wasn't happy about Apple's effective tax rate but there wasn't anything they could do about it because Apple was complying with all the laws yeah so there is an appeals process that's that's out there and that that apple and the Irish government are looking into pursuing um if the appeals process fails the debt becomes instead of 14.5 becomes as much as 21.9 or something like that still a very easy amount for Apple to pay they're going to fight this on principle uh their from their comments they are confident that they will be able to win in an appeal but Apple was also very confident they're win an appeal on the iBooks antitrust suit and that didn't work out so it's hard to say at this point where this is going to go um you know Common Sense would say that this fine will be knocked down some level uh just because it's a very large amount but there's also an air of uh uh nationalism and regionalism I suppose here that goes on as well where and I want to read that I want to read from from Cook's quote because he spoke to the uh the Irish independent and it says I think that Apple was targeted here said I think that um I think that and he's referring to anti-us sentiment is one reason why we could have been targeted people in leadership positions in several countries tell me this is the agenda I don't know where that comes from but what I feel strongly about is that this decision was politically based of that I'm very confident there is no reason for it in factor in law and and cook agrees with comments made by the US Secretary of Treasury Jack Lou Who said that the tax ruling is a blatant grabit taxes owed to the US government and cook says I think that's exactly what it is I think it's a desire to reallocate taxes that should be paid in the US to the the EU yeah it's it's a very weird process going on here and they've targeted other companies too they've targeted Starbucks um and some other American companies and they've all been American companies um and I think that that's just a part of it there's a resentment about companies that aren't headquartered necessarily but set up in places where countries give them advantageous tax uh deals but this was an agreement that both Ireland and apple thought was was fair uh they both came to terms on this deal and I think really at the end of the day is between Apple and and Ireland I think it's their their dispute to settle but apparently not what do I know yeah well I mean they they've been in Ireland for 37 years they've got a huge data C Center that they've been building out in Cork they've got a data center that they've received approval for to build in athenry in County gay they are they're sticking with Ireland and and Ireland you know Apple wasn't always easy to stick with in support right there were dark years for apple and through it all Ireland and apple have have had this this deep relationship now turkey for their part because you know why miss an opportunity right um the Deputy Prime Minister of Turkey extended an open invitation for Apple to move its International operations to Turkey in the wake of this EU ruling which is basically saying turkey you know we're we're not a part of the EU we don't have to to deal with the bureaucracy please come why not uh clearly I I doubt that that would happen right Apple has stores in istanbull has dealt with the Turkish government in the past but I I would suggest that it's unlikely yes please move your European operations to a country that had an attempted coup not too long ago well there's that although you got to say the the coup was uh was was routed thanks to FaceTime my parents had a flight out of turkey uh 2 days before that started but but this is our modern world right where where erdan stops the coup by getting on FaceTime and then broadcasting the FaceTime conversation to the people it's it's a bizarre modern world that we live in yeah yes it is no Apple's not going to move to Turkey Apple's not leaving Ireland anytime soon even if Turkey even if Apple did move to Turkey Turkey could become a part of the EU they want to want well of course because there are huge benefits to doing so so you know all of the trade with all of the other countries in the EU becomes easy and something that England is rapidly finding out as they try and deal with the Fallout from brexit man th this is a a issue that in the end isn't going to matter very much to Apple IBM just settled a tax dispute with Japan and it took seven years for it to settle so we will be talking about this story for a long time it's not going anywhere anytime soon apple is going to fight fight it tooth and nail uh whether they have some success remains to be seen but in the end if they need to pay it and they pay it 5 seven years from now they'll probably by that point have doubled their cash to over $500 billion so at that point it'll be even less of a bill to them well I hope you're right and if you're right we'll find out about it s years from now on the Apple Insider podcast I'm your host Victor marks joining me has been managing editor of Apple Insider Neil Hughes Neil where can people find you on the internet uh you can read my stuff on appleinsider.com be sure to check in uh all over the next coming days and up leading up to next Wednesday uh we will be there live next Wednesday uh in San Francisco uh for at the bill gram Civic Auditorium for Apple's unveiling of whatever they're going to unveil but uh between you and me iPhone 7 iPhone 7 plus Apple Watch 2 uh don't expect any Macs next week but that's what we're looking at and if you want to follow me on Twitter uh I am on there at thisis Neil and I am newly verified ified so you will know it's actually me how did that happen I thought they denied you they denied me and then they changed their mind and verified me so I am now a verified Twitter user wow there you go congratulations thank you I'm very I'm gonna I hope all this power goes to my head I'm sure that it will I'm positive of that now I want to make sure that I let you know dear listener if you genuinely like the podcast it would be a huge I mean it would be a huge help if you subscribed and left a rating and you I know it seems insignificant but it helps way more than you think and and please feel free to give Neil and I feedback I'm at V marks on Twitter Neil's at this uh this is Neil this is Neil underscore isn't it no no underscore just this is Neil any this is at this is Neil right make sure to give us your feedback and please if it if you genuinely like it if you enjoy it I mean if you don't really like and you just listen because you're you're torturing yourself I understand but if you genuinely like it please please leave us ratings and reviews uh it helps us way more than you think thank you this has been episode 84 we'll talk to you next weekyou're listening to the Apple Insider podcast welcome to amazing episode 84 of the Apple Insider podcast where we discuss all things Apple iPhone iPad Apple watch and more joining me is the inestable Neil Hughes managing editor of Apple Insider hey Victor how's it going fantastic good and other super superlatives if I can even get that word out so I want to start off by talking about some deals right you can grab the lowest prices on iMacs and MacBooks with Apple Care up to $430 off with exclusive coupons and all readers can use exclusive coupons this week to get the lowest prices anywhere on a 27in iMac 5K or 15-inch MacBook Pros and the remaining stock of 2015 12-in MacBooks bundled with Apple Care uh we have a list of all of these offers on our website I'm going to go ahead and Link it to them um they're they're through Apple authorized reseller Adorama and they're exclusively offered to Apple Insider readers um basically the models that we have linked are $190 to $430 off with the promo code AP Insider and on top of the coupon savings shipping's free and Adorama is not collecting sales tax on orders shipped outside of New York and New Jersey these are the lowest prices available from any authorized reseller by about 440 to $290 so I'm going to go ahead and link to that in the show notes and you guys can take advantage of those deals I really like that we have partners that do that those are some good deals yeah it's a win-win for everybody totally the event the event is happening on September 7th that is six full days from now as we record mhm are you ready uh I guess uh so Apple sent out invitations on Monday for uh this year's September event uh of course Apple doesn't say what they're going to announce they don't give any details because that's how they do things but uh if you're an avid Apple Insider reader or a listener to the podcast you probably already have a pretty good idea of what we're going to get and what we're going to get is new iPhones and uh the invitation putting an emphasis on uh the date of the 7th CU on the 7th uh has led to speculation that uh it's confirming the iPhone 7 name since there were some question as to whether or not they would call it the iPhone 7 um and it's also expected that we're going to get a new second generation Apple watch at the event uh maybe with a little bit bigger battery in it faster processor and dedicated GPS but no LTE radio let let me ask you sometimes people try and look at the invitation and the graphics of it and try and divine from the graphics what it means yeah uh there was there's that's something that people have done for a while and I don't know why they do it they're always looking for like secret hints in there and there never are any what does it mean Neil what does it mean yeah I think it's just the nature of of Apple that gets people excited um but yeah so like I remember uh we we did a story back when the WWDC announcement came out and uh there was a the the invitation had like 10 lines of code that were all references to popular apps on the app store and then the 11th line was something about like what will you create or whatever and people were trying to read into that and say 11 lines they're going to make the new Mac OS OS 11 and like all this stuff and you know it just like people were reading into it way too much skipping version numbers is something Microsoft did and the only reason that Microsoft did it is because they went from Windows 8 to Windows 10 and the only reason they went to Windows 10 is because they had old Legacy code hanging around in Windows that said anything that starts with Windows 9x therefore refers to 95 and 98 in Millennium well I mean Windows 7 was a meaningless name too it had it wasn't like the seventh version of Windows no matter how you counted them it didn't even make any sense it they wanted to get off of the Year thing and they wanted to get off of and away from from XP and Vista and and other fancy names they wanted to get back to sequential something who knows it it's it's all it's all branding nonsense and really that's the same thing you could say about the iPhone you know people are going to get worked up over is it called this you know the iPhone 7 is it called the iPhone 6 SE is it called whatever I mean they a big shift too they could call it the 2016 iPod for all you care it's still uh uh it's just a name on a product whatever they do as long as they don't call it the new iPhone I will be happy I think because invariably when they did that with the the third iPad the third generation iPad was called the new iPad that was annoying and and suddenly the new iPad was the old one because they introduced the fourth generation so forgotting out loud never call it the new product yeah the the name and conventions on the iPad have been pretty schizophrenic it was iPad iPad 2 new iPad then the latest new iPad then iPad Air then iPad Air 2 and now we're iPad Pro so I mean it's like all over the place um it'll be interesting to see because there's rumors of a slightly larger iPad coming next year if they make a new iPad Air and then have two different lines or like a low-end iPad and then an iPad Pro or something like that as they've done with the MacBook lineup we'll see how that goes yeah I mean what's in a name who cares the the rumors and a lot of the evidence coming out right now is that they're going to call it the iPhone 7 and that makes sense for a lot of reasons yes it looks a lot like the iPhone 6s but from a branding perspective and from a marketing perspective Apple can if they were to name it the iPhone 6ss or some crap like that um then people could point and say C it's not that big of an upgrade they couldn't even name it differently but if they call it an iPhone 7 then Apple can try to justify the name in some way and say this is yeah it look looks almost the same on the outside but the internal changes and the improvements are so huge on the camera and the processor and everything else that this truly is a Next Generation leap in you know that's how they'll spin it that's how they're going to Market it they set themselves up for even more of a problem and a PR problem if they didn't call it the iPhone 7 I think they kind of have to yeah so we have an article about a sticker claiming to be from a returned to iPhone 7 Prototype at foxcon that people are using to just ify the the raising of the base storage on the device to 32 GB so the the diagnosis this sticker right the analysis of the sticker says that this was from prototype 1, 192 out of 3,000 prototypes that it was Prototype variety or type d10 and that it was returned on August 29th and that it was a 32 gig white silver phone I mean where there's smoke there's fire we have that leak and then we have all these packaging leaks there were three of them over the last two days um that repeatedly show a 32 gig model uh which Apple has not done in a few years they got rid of the 32 gig and went from 16 to 64 um for the between the tiers so um where there's smoke there's fire I think it's pretty safe to say that this year's entry-level model is probably going to have 32 gigs of storage and it looks like on the high end they're going to have a uh 256 model so it'll be interesting to see do they do four different capacities do they do 32 64 12 28 256 do they eliminate the 64 and do like they did before but now have it be 32 128 256 um I don't I don't know I I wouldn't be surprised if they did four different capacities uh just because it's an easy $100 upsell for a 256 for like a really highend model well and and having that and having them be 100 between all of the tiers means that the new top one is even 100 more than they would have collected otherwise right so uh I I think I I think that would be smart 32 on the base level uh have four different capacities uh people can't complain anymore about how small the 16 gig is whatever well and the other reason why that works is that um you know Apple is is apparently as we talked about with the iPad line just a minute ago not afraid of having a lot of different SKS floating around so adding one more storage level which means knock on effect of four different us skes or um you know worldwide more skues for all the different carriers is not a thing that bothers them apparently well that's where things get kind of interesting so as I said we have a few packaging leaks that came out uh in the past couple days so the first one was interesting because these are um uh spec sheets that go on the back of the box right the sticker M so the first includes an iPhone 7 includes whatever includes the the headphone jack adapter includes a USB cable power adapter supports GSM UMTS and all the other standards and blah blah blah right so the first one that came out last yesterday uh uh it came out on Wednesday of this week was interesting because it said not only 256 gigs which was rumored but uh we have never seen a phone that big but also uh it said it included a lightning to headphone jack adapter now prior to this leak coming out conventional wisdom said Apple will not ship an adapter in the Box because Apple doesn't do that they've never done that that's not their style that's not how they do business they basically say they make the adapter separately you buy it you want it you want it buy but you know they remove the CD drive with no apologies they remove um uh floppy drive with no apologies they switch from 30 pin to lightning with no apologies no adapters nothing this is better for you and here's why so you had an old MacBook or an old uh an old Power book you buy the adapter to go to the display connector right right you don't have to have display connector built into the laptop necessarily so the if they if if these leaks are accurate and it does include the lightning the headphone jack adapter that is very interesting and I don't like to get into the oh Steve never would have done this type of conversations but Steve Jobs never would have included an adapter in the Box he would have said deal you don't know so this is you don't know man I think we have enough history of them not including adapters in the Box to make a definitive statement on that one however regardless of of that um I I think this might be representative of a Kindler gentler apple and I think frankly it's a good idea I think they should include the adapter in the Box to soften the blow of this now um then there was a second packaging League now I I should qualify these things are very easy to fake it's just text on a white piece of paper you can print a label can any anybody could do this however um the second one that came out also showed a lightning headphone jack adapter and it showed a 32 gig model so the first one that came out was for a 256 gig iPhone 7 plus and it had the name on there iPhone 7 plus the second one that came out was for a 32 GB iPhone 7 now a third one came out Thursday morning and what makes the third one interesting and again this could be fake we don't really know we just kind of go with the best that we can dear listeners Neil is printing labels as we speak so the third one that came out uh says iPhone 7 Plus on it and it shows airpods wireless earphones included in the Box without a okay so I want to read this backlist from these different ones let's just read some stickers for a second here so a 32 gig one the sticker claims includes an iPhone 7 ear pods with lightning connector lightning to headphone jack adapter lightning to USB cable and USB power adapter so you get headphones with a lightning connector on them presumably with a microphone you also get the adapter and then you get everything else that we normally get which is is something that we said would not happen right not not only did we say that that it was silly to to bundle the adapter but that it was going to be a one or the other proposition I don't think it's silly to bundle the adapter I just didn't think Apple was going to do it fair enough so it's not silly but never mind we just didn't think they were going to do it but but bundling both is also unusual isn't it the classically you get three things in the Box you get a phone you get a brick and you get a a power cable well but but that's some days you didn't even get the power brick but that's where these are interesting so one of them shows both the lightning connected headphones which is a no-brainer you knew they were going to include that cuz you got to have some form of headphones in the box and they got to connect somehow and then having the adapter for legacy headphones but then the other packaging that came out for an iPhone right and I'm reading that one now that's the 32 gig iPhone 7 plus sticker right says that it includes an iPhone 7 plus airpods wireless earphones lightning to USB cable USB power no adapter for traditional headphones no lightning to headphones adapter right so one of these is fake something's fake because the earlier ones just had capacities at the top without a product name they say 32 gig 64 gig the one that came out on Thursday says 32 gig and then below it in big letters it says iPhone 7 plus I see that have you gone and looked at your your old iPhone 6 box or your 6s box or your uh SE box I don't think think I have it but if I had H I let me Google and see what it has I mean I got a box upstairs and of course that's that's you know and so the box for the iPhone 6s plus does not say iPhone 6s Plus at the top of the the label here it just says the capacity on the back okay so the suspicious one is if we're going to be suspicious is this iPhone 7 plus label that claims to have airpods wireless earphones correct these things are incredibly easy to fake and it's possible Apple could have changed the do you have a printer can you buy stickers at Staples or Office Depot so I the reason I I bring all that up is because you were talking about how many SKS Apple has if if all of these labels that leaked were legitimate then that would suggest that Apple would be offering SKS with and without these rumored new airpods uh wireless headphones okay so four different storage models now becomes eight because you've got the different headphone options well and there's rumors they're going to have five different colors too oh let's just just work with me on the basic math here right eight options plus times another eight carriers so that's now 16 models 16 * 5 right is you have it's not just eight models because with the you have to multiply them because you have to have the carrier with and without headphones at 32 gig at 64 gig okay so 16 I mean you'd have like 100 different configurations of iPhone potentially and that's just for the us as opposed to all of the other countries addon because you have to ship them with the SIM cards set up for each of the other countries since they don't do activation through iTunes anymore yeah I mean I I I don't think I I I to be clear I don't think that this is legitimate I don't think that they're going to have airpods wireless earphones in the Box I think that it's going to have to be a separate purchase or it's in there I don't think that they can do both I don't think they can do if you want to get a bundle upgrade or something uh that that would be the way they would do it it's just too many skews it's too confusing for the consumer you're just going to make it even more difficult you got to pick a color you got to pick a capacity you got to pick the headphones you want and then it doesn't come with the adapter and all it's just going to be I I think I I think it's that would be a nightmare what a nightmare and what a total nightmare if you want you you're trying to go into the shops and buy the thing and you're trying to buy it and you're waiting in line and they inevitably going to have in stock some of these right and and and so it doesn't make sense to have less SKS and more availability yeah it's it's really hard to say because the other thing uh that makes this suspicious is uh the text on it is centered and isn't the label usually left Justified it or or full Justified okay so here's what's interesting uh uh one of our writ 's mic took a look at his iPad mini box this morning yeah text on it is centered on the back of it yo and which iPad mini is that uh I'd have to ask him but he because we were trying to verify the ver the legitimacy of this label label and the iPad Mini text is apparently centered the iPhone text is left Justified well now you're going to want me go check my iPad airboxes and see what they are all right right let's put another edit Noe in and I'll I'll go see if I can find My Success box hold on a sec all right we'll be right back listeners all right it is left Justified yeah and I checked all of mine and and they're left Justified as well the iPad uh my iPad air is left Justified and my iPad mini box is left Justified I mean there's a border around the ER but it is clearly left Justified the right edge of the text is ragged Mike said huh centered on the mini box I hadn't realize that no my mine is not centered I'm G to have him snap a picture yeah I did not snap pictures while I was upstairs but no that's fine I I I have my um 6s box here and it's left Justified you would think that they would be very consistent about this I mean it's Apple where if you send an email internal and misspell a word they write back and chide you that spelling counts it's well what makes it weird is it would make sense if the iPad box was centered because it's a bigger box or whatever right but the they placed the sticker in the left corner of the thing it's not centered on the box either wonder what year this is we'll see when he sends a pick huh I I hadn't even not because Jeff would just really wanted this story up this morning iPad Mini 2 yeah that's what I have and yours is not centered uh correct his is I have only ever owned mini ones and mini tws and I don't have a counterfeit box man I've got a real Apple box actually I have a box close by here I think hold on a second so this one is exactly like the label we just saw no I I don't have my newest iPad Mini 2 purchase down here I I got a couple upstairs but I don't have the newest one down here I thought I did but uh but yeah on all my stuff it's all left Justified so we've looked at a bunch of different boxes here we've looked at a bunch of different labels and all of our labels are for the most part with one exception they seem to be left Justified on the text so the summary is it's easy to print a label right but we did find an iPad Mini 2 that has centered text with the name of the product up top so even Apple's not consistent in their product labels yeah and you know we didn't look deep enough to try and figure out if we could pin down what production or whatever but we have I have iPad Mini 2 the one that's that's interesting and unusual the outlier here is also an iPad Mini 2 so so the the point is these leaks that come out um there are reasons to be skeptical of them but you can't throw the baby out with the bath water so to speak uh just because they very well could be legitimate and as much as we sit here and poo poo the idea of uh Apple shipping separate iPhone models with airpods and with just a lightning to Ear Pod connector or headphones um the reason that we put all this out there and the reason we talk about on the podcast is because we don't really know and there's no way of knowing until next week uh I had an interesting conversation this week with a reporter from The New York Times who is uh doing a story ahead of next week's event and he was kind of coming at it with a a a theory that he had that um perhaps Apple really likes websites like ours Apple Insider uh because we help to soften the blow uh for when they have bad news news to announce for example uh ditching the headphone jack we've been reporting on it for a year now um and the fact that they're presumably going to announce a a phone next week without a headphone jack on it uh no one's going to be caught by surprise everybody's going to know that it was coming um because uh we've been reporting on it for a while and so the people that are coming to Apple Insider they're very informed they pass it on their friends who you know maybe don't read the rumors every day or whatever and so next week when Apple announces a phone without a headphone jack everybody's just like oh okay well I kind of expected that because it was already it was already known that that's a nice Theory um I don't really feel like it's accurate I I agree I I told uh the guy um we talked for a while on the phone the other day about his story that it'd be very nice to feel like apple actually likes us for something but no they don't no and I told him it's a double-edged sword because um I gave him the example of uh it was I looked it up it was 4 years ago it was the iPhone 5 was coming out 2012 and there was a fox uh local news report in New York City uh where a uh reporter and the editors that allowed it to go to air just went on YouTube and searched iPhone 5 and found a concept video of a impossibly thin phone that had a holographic image projector and uh uh absurd stuff and a a uh infrared keyboard that was like projected out on it and like stuff like that it was crazy and so the point I made to this guy from The New York Times was yes uh websites like apple Insider and the media and whatever can help by getting stuff out there and setting the expectations properly but really our own imaginations are in many ways Apple's biggest uh concern because when stuff like that comes out and people see it especially if you don't follow technology from day to day and you you overpromise on stuff that can't ever be delivered I mean it's physically impossible you'd have to the laws of has a negative effect on sales right because people are disappointed which is stupid but you know it makes me think about all the rumors about next year's phone and even reputable uh guys out there like John grber at daring Fireball are put out let's let's stop right there and say this because in the hierarchy of things that Apple likes terms of media Apple has no no hesitance to play favorites right we know for years that they've played favorites and and they've said it publicly right the old the old Steve Jobs uh chewing out the the Mac team and saying even our own friend Walt Mossberg right is down on Mac at the time that was years ago well Walt is at recode they still love Walt they still bring Walt to all of the events right or at least invite him to all the events and he brings himself whatever um they love John Gruber it's been easily four times now that that Phil Schiller and cred figari and and Eddie Q have hung out and talked to uh John talked to during Fireball and and even been on his podcast yeah multiple times yeah um you know there's there's clearly media they like media that are their friends they love uh they love Mac stories you know they they love these guys and that's great um we are not on that beloved list no we are not um and and we never will be because we are so strongly focused about the rumors rather than cheerleading the thing that they've just released which we still do but but we're so the the E those of Apple Insider has always been about bringing rumors and covering the thing that's not there yet and they can't Co up to that the other thing historic you know if you go back to the the old uh lawsuit right remember that where I'm sure you have it framed on your wall I imagine Jeff does where we got named as an email that was a part of Discovery between Eddie q and Steve Jobs yeah it was a story that I wrote uh where uh someone either Eddie emailed Steve or vice versa and it was a story about a a book publishing deal that had just been signed and I guess no one at Apple knew about it and they had read it on Apple Insider so they had sent it back and forth which was funny you know but you know Apple Insider was also named in a in a lawsuit by uh Apple trying to find out the leaker of a of a product years ago that was before my time there so I don't know a lot going back 12 years is not helpful but U but but the summary is that that there's media that's beloved by Apple there's media that is not beloved by Apple and we are among the list of of things that get read but are not cozied up to right W which is good in many ways we're comfortable with that I I think that you know obviously I would like to have a better relationship with apple relations would I like to have Phil and Craig on the podcast yes and then there's an open invitation anytime we're ready totally but yeah that's not going to happen well and I don't want to name names or disparage any other websites because I think they all really do a great job in their own ways but we certainly are not cheerleading in the way some other websites are too uh you know we have objective coverage of stuff and if there's bad news about Apple or if Apple makes a misstep or if we don't like a product uh and we'll say it in a review I mean we're pretty honest we all like Apple products we like the the the company uh we're fans of what they do but nobody's perfect certainly not apple and that's why when you listen here on the podcast I know there's a lot of people in the iTunes reviews that complain about negativity or something on the podcast it's not negativity it's just being objective and being fair about it well even handed right this for for you you have a journalism background and this is a journalistic Endeavor right and journalism for you is about reporting facts as you know them right and even when it comes to rumor reporting the facts are there is a rumor here's what the rumor says we don't know unless it's confirmed by a source that we know which is why in this packaging story I make it very clear that it could be easily faked and I say that repeatedly throughout the story because I don't want a reader to go through this and Come Away with the impression that this is actually legitimate I have no way of proving here's what we know it's we know that this is a label that could be right exactly so you know we do the best job that we can but when it comes to the rumors game who knows and when when you look at stuff like next year's iPhone even when people like Gruber are saying you know almost sci-fi sounding stuff like we're going to hide the camera and the earpiece and the home button behind the screen some way something that's not being done in any current consumer product certainly not something you hold in your hand that's where I I I get concerned because again it's our own expectations and our own unrealistic lofty ideas of what a product should or could be uh that may not even be physically possible and especially some of those things are not impossible right you know if you think back to the 2008 MacBook the 13 unibody where it was made out of aluminum but you could see the LEDs through the aluminum because they had micro drilled the surface yeah for the battery gauge now if you can micro drill that then you can micro drill for other things like a camera no I don't think so like a speaker earpiece yes for a speaker earpiece but not for a camera it would obscure the camera correct so I I don't know how that's going to work or if it's going to happen I remained skeptical even though it came from a guy like guber who as you said is you know one of the most let's say he's well regarded and well-liked for reasons yeah exactly and and uh and apple certainly likes him and when he says stuff it tends to be uh pretty accurate and so maybe that will come to pass but you know my conversation with this guy from The New York Times it was just I was just making the point that um while yes having the headphone news out there for the last year may have helped to soften the blow um it also just the nature of the game creates unrealistic expectations sometimes for products like there was was a rumor this week that the 2017 iPhone uh going to be a big redesign supposedly will also have a retina scanner to uh check your eyeball and then verify Iris scan if you will yes Iris scanner uh will will uh identify you that way in addition to your fingerprint or maybe in in place of it I don't know um and that may not happen and it may just be complete bunk nonsense but you got to wonder how many people especially Apple Insider readers are hearing about this 2017 All Glass OLED screen redesign and saying H I'm just going to wait for next year and you know that hurts their sales and it's not good for business for them yeah now we we have a report actually about the 2017 on glass phone right it says that there's a uh a manufacturer Taiwan firm merly automation that is readying equipment for curved glass chassis and you know we don't know a whole lot more than that except that the equipment should be shipped to foxcon in the fourth quarter of 2016 according to a Chinese Source commercial times quoted by digit times right right so well where where there's smoke there's fire on this stuff and Mingo I know a lot of people like to disparage him but he nailed everything that is coming to Bear about this year's phone of course we won't know until next Wednesday's event but uh everything that he said 10 11 months ago even longer ago than that is true and he is the one who was the first to report on the uh 2017 All Glass iPhone now uh regarding this one year's one ditching the headphone jack I have a bit of a crackpot uh outo left field Theory and I want to run it by you see what you think um what if the CU think about uh the MacBook uh and then the MacBook Pro both having the force touch uh trackpad on it right so the the force touch trackpad on the MacBook makes sense because there's not much space in there there's no room to physically click they had to redesign the keyboard as well well uh it was a physical limitation on the MacBook Pro they didn't really have that physical limitation they just kind of wanted to get the newest technology on there well and and you also do it for for parts management you know we don't talk about skew Inventory management but if you're also talking about Parts management you just ship the same trackpad but we talked a little bit earlier about the iPad 4 versus the iPad 3 when they upgraded the processor and they also switched to the lightning Port so when they switched to the lightning Port they did nothing with the extra space inside the iPad it was just empty space where the 30 pin connector used to be even though they could saved some space and could have done something with it or whatever but why retool so I I wonder because this year they're going to get rid of the the headphone jack uh they're going to have um a a speaker SL mic Grill on the opposite side of the lightning Port uh to just give it an aesthetically uniform thing symmetry but the rumor is and and they also are supposed to have a new uh capacitive touch home button that doesn't click it just feels like it clicks just like the for stouch trackpad both of those components could in theory save space and allow for entirely new designs even though this year's phone is not expected to be radically thinner or to have an entirely new design so what if they're ditching the headphone this is my theory here what if they're just ditching the headphone jack this year and allowing the for lack of better word uh the allowing the iPhone 7 to be the scapegoat uh with all the bad press of uh no headphone jack you can't use your old headphones whatever so that when they introduce this gamechanging uh super sexy design in 2017 they've already got all that bad publicity out of the way a year ago everybody knows it's not going to have a headphone jack and everybody can focus on what a great phone it is what if they just are just saying well this year's phone we'll just get that that bad news out of the way so that way next year it won't affect it and because they might be afraid oh what if this you're just talking about the transitional strategy of getting around the the uh perception change right so they don't want to have next year's phone this great new design they've spent so much time working on the longest period they've had in between complete shakeups of iPhone design um they don't want to have next year's phone be be smirched so to speak by the lack of a headphone jack being the big news and they don't want everybody focusing on that so what if they just decided even though they're not saving space and maybe not even putting in a bigger battery anything this year what if they just decided to make the switch this year and pave the way for thinner phones in the coming years and just kind of have this year's phone be the way of getting the bad news out of the way just an idea I mean I don't know we're not going to know until next Wednesday but it's just a theory I have it's not a terrible Theory um it certainly makes sense from the standpoint of people needing to have time to adapt and accept change and increments as opposed to all at once totally works from that standpoint my question then is practically speaking mechanically speaking are you suggesting that there's just going to be empty void inside the iPhone 7 that will be where things were that will not be taken advantage of yeah we won't know until it's taken apart but it wouldn't be unprecedented they did it before we'll know within 24 hours cuz I fix it'll be on that like hot cakes but it's interesting because it's not unprecedented between the MacBook Pro and between the iPad 4 uh they made these changes in the past and switch there been voids and products in the past too go back to the iPod Touch third generation which I've brought up before where they uh they were going to ship with a camera and the last minut did not ship with a camera and there was a nice camera sized space inside the iPod third generation yeah they had problems they had bad parts that year and uh I actually broke that story that year uh that it wasn't going to have a camera winner but it was expecting it and sure enough when they opened it up they found the space for it in there so yeah now my thought is with the fancy Battery Technology that's available from the good old 12-in MacBook would they fill the void with battery that's a wild card that's been presented before and it's a great idea because if Apple were to take the stage neck week and say okay we got rid of the headphone jack but uh between getting rid of the headphone jack and the movable home button we now have added you know x amount more battery capacity in addition to efficiencies made with the new A10 processor so now you get an extra 2 three hours of battery life out of your iPhone 7 I think people would be very happy with that and I think a lot of people would gladly sacrifice the headphone jack get another two three hours of battery life absolutely I know I would right so we don't know until next Wednesday and and so it's all you know spitballing at this point nobody really knows but the most interesting thing to me is going to be how they spin ditching the headphone jack how they sell it to us there are the obvious things like uh uh digital uh quality sound uh the ability to have uh uh uh thinner designs and stuff like that then there less known things like uh how you could offload processing uh to the phone and allow cheaper noise cancelling headphones so you don't have to drop $400 on your Bose quiet Comfort or something um you could have the phone actually do the noise cancelling and other types of processing like that and then there are wild cards like uh the ability to squeeze in a bigger battery and that sort of stuff so until Apple makes the announcement next week we really don't know but how they sell not having it whether they include the adapter in the Box whether they bundle it with these rumored airpods that's the part that's the most interesting to me because this is something that is going to upset some people whether people like it or not uh I know that there are a lot of Apple Fans who are you know they can do no wrong or whatever but there are a lot of people that are going to be legitimately upset by ditching the headphone jack they're going to be angry about it and how they make that sell to the public how they say this is worth it for you this is in your best interest and there may be some interim uh headaches but we're going to drag you into the future kicking and screaming um it's going to be interesting to see how they present it next week yeah now I want to talk for a second I want to change things because we're split this podcast into we've talked about the iPhone 7 we've talked about the event we're going to split it and I'm going to put an ad read right here in the middle from one of our dear sponsors and then we're going to talk about the rest of the things that want to get to so listen up Casper is a sleep brand that created one perfect mattress sold directly to Consumers so you don't have to have commission driven you don't have to have inflated prices and you don't have to have a weird showroom where you go in in the middle of the day and try and lie down on a bed and imagine what it would feel like to sleep at night even though you're fully dressed lying down in a showroom with people looking you awkwardly right right you you've done that right you've bought a bed right I actually have a Casper mattress are you kidding no I'm not kidding and you've got it since 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and that as I said before you know you can try it for 100 nights risk-free in your home and if you don't love it they'll pick it back up and refund you everything and it's made in America now you can get $50 towards any mattress purchase by visiting casper.com with theinsider and using the offer code which is that that/ inssider there so it's casper.com inssider and their prices are about 500 for a twin mattress 600 for twin XL 750 for a fall 850 for a queen and 950 for a king I am really glad to hear you that you like it that is very cool yeah so besides besides all the iPhone rumors we have one Mac rumor right so we in Intel shed some details they released information about the Seventh Generation KB Lake processors and uh I think Asus released a laptop yesterday at epha that ships with KB l and a part of it it's a very very thin laptop um it looks as if KB lake is suitable so far for MacBook and MacBook Air but what what does that leave us with the MacBook Pro Neil H it's possible they haven't announced the um they have not announced the uh uh availability of mobile versions of these processors yet but and this hasn't happened in the years but it has happened before where Intel has provided Early Access to chips to Apple uh so it is still entirely possible that this Fall's anticipated MacBook Pro update will ship with the latest generation Intel processors uh and maybe they'll get them earlier than other manufacturers uh one reason to believe that that could possibly happen I have no reason to believe that it will uh with certainty but a possibility is app uh Intel is supposedly very very interested in getting in on the arm uh processing business for apple and their iPhone and they are the largest chipmaker in the world and they now have arm certification to produce arm chips so the rumor is that they want to start musling in on uh Taiwan manufacturing well they already mused in on the modem business right right yeah so they want to get in on that and the rumor is that they want to muscle out Taiwan semiconductor manufacturing company which is the current leading chip maker for um iPhones and it would not be unprecedented for Apple to switch foundaries because they did it before from Samsung to tsmc so uh you could see a scenario where Intel because the Mac is you know a limited subset of PCS sold um you could see a scenario where Intel might throw a deal to Apple in hopes of winning some favor with them for future iPhones that wouldn't be that out of left field for me right so the KB lakes that were uh shown are the integrated models they're the the uer processors that have the integrated Graphics in them and Intel claims 9 and 1 half hours of 4K video playback is possible from laptop shipping with the processor but they have not yet shown the uh the S Series suitable for iMacs MacBook Pros and other high-end deployments well you said there was one Mac story this week there's actually another um and this one's very interesting to me because uh Bloomberg reported that apple is working on a standalone 5K monitor for Max uh they also are uh working on pro software features for the iPad that will presumably come next year not not this year and they also said that the MacBook Air surprisingly is going to get an update so the common wisdom was that the MacBook Air was dead basically a legacy product that was going to hang around uh and sell at a lower price point as Apple transitions consumers to the 12-in MacBook um this was suggested at the very least the current MacBook Air chassis will get some form of a processor spec bump I would be very surprised if they redesigned it or gave it a re display or anything like that cuz I think they want to drive the ultra thin uh 12-in MacBook but um it was also said that uh the iMac and uh MacBook Pro are going to get AMD Graphics this fall the new Macbook a will switch to USBC ports so uh yeah it it will be very interesting play we're still missing out of this two macintoshes in the lineup the Mac Mini and the Mac Pro yes sir uh uh too bad I mean I I don't know I it's it seems very obvious are those dead products what I I mean it's very it's especially bizarre with the Mac Pro considering all the Fanfare they gave it when they released that thing in 2013 and now you know wasn't that the Phil Schiller innovate my ass com yeah I I don't know what they're doing there I H I have to think that both of them are going to get updated at some point but the Mac Mini gets updated so infrequently and obviously the Mac Pro has been stagnant for a while uh Apple's entire MacBook lineup is long in the or Mac lineup I should say is long in the tooth right now um and it is desperately in need of some updates so um this fall we're expecting new Macbook Pros um whether or not this 5K monitor or MacBook Air or iMac come out we will see there have been no rumors of a new I uh Mac Pro or a new Mac Mini this fall that I've heard so I think most of the focus is going to be on this new Macbook Pro with a thinner design USBC ports and this uh OLED touch bar uh socalled uh Dynamic function row which uh actually there was a someone dug into the latest release of Apple's Pages word processor and found a mention of a dynamic function Row in there presumably confirming the name of it um and the idea is when you open certain apps uh the different functions will show up where the uh the functions Keys used to be the physical Keys now it will be virtual keys and so it will dynamically change based on what app you have open yeah and there's some debate over whether or not that's going to be annoying or not I in terms of not having a physical key for things like the Escape key or your volume keys or your brightness keys for your laptop display yeah I think that uh there will be some advantages to it that would be interesting for example uh scrubbing on videos or music would be much better with a touch bar uh adjusting the volume just sliding it up and down like that better with a touch bar uh for physical buttons that sometimes you just want to slam on an anger like an Escape key or the power key maybe not uh but the rumor also is that the power key will remain physical and have a touch ID sensor in it uh for authentication so we'll see yeah you know I I want to talk about this 2 terb iCloud storage option so Apple debuted a new 2 terby iCloud storage option and it's going to sell for $19.99 per month and or or a 25 Canadian or 349 Mexican um it it was a quiet update right they just kind of put it up on the the website and it's live for North America Amia and Asia Pacific regions and people are using this to to add fuel to the fire for a 256 gig iPhone right I mean the justification for that is what the the iPhone takes 4K video and takes a lot of of high resolution pictures and so it totally makes sense to have that large an option is that what they're thinking I mean I guess if you're a pro user with a 256 iPad and pro and a 256 uh IP iPhone 7 plus or whatever uh you know that's already a half a terabyte right there just to back up your devices I mean the The Verge ran a story saying that oh my God there's a 2 terb option it must be a 256 gig iPhone right that was that was their big thing from yesterday that I read and I got to tell you I I think that's ridiculous I I think using this as the justification for this is dumb and I'm going to tell you why the reason that we have a 2 terab option is not related to the iPhone directly it's not about that guys the reason that we have a 2 terab option is because at WWDC Apple told us Maco Sierra is going to do this neat trick where it's going to look at your documents and things you haven't used recently things on your desktop things in your documents folder stuff that you don't even need to hang around because you haven't touched it in months they're going to go ahead and upload that to the cloud and redownload it for you when you need it right correct you with me Neil yes yeah so ba basically years and years and years ago Steve jobs met with the folk silver Dropbox and he tried to buy Dropbox and Dropbox famously turned him down saying no we think they're still life in this yet we'll still make more of it and jobs told them uh that's cool and all go ahead and have fun but you guys are a feature not a product and at that time MAAC and iCloud were were pretty poor options and hadn't been developed yet and hadn't really been figured out yet but by going ahead and automatically making it so that all you have to do is pay a monthly fee and all of your stuff is available and offloads from your hard drive so you don't ever end up in a position like I do and like millions of other people do where your hard drive is full and you don't have time to sort it out and figure out what to delete this takes care of it for you brilliant right it's a it's a feature but it's a fantastic feature and we know why it exists it exists because people fill up their ssds on their computers right well and it makes it easier to to migrate between devices too I mean think about think about if your hard drive crashed just 5 years ago even uh what a disaster it was versus now if your hard drive crashes it's like me yeah if you were to drop your phone in in the toilet and it were to get ruined you have it all backed up to iCloud it just downloads it all your videos your photos your apps your settings everything you're good to go uh if you use dropbox or uh time machine backup or if you use something like iTunes Match or apple music and your hard drive crashes you know I mean back in the day I used to have you know all my video files all of my music files everything saved on my computer because you couldn't fit it on an iPod or anything like that there's no way it could sore it all and if that hard drive died that was the end of all of my stuff now I have iTunes Match all my iTunes movie purchases are synced up in the cloud all my rip movies that I backed up were saved to Dropbox um everything is all backed up and presumably with redundancies on their end and so I could literally Chuck my laptop out the window and other than the cost of replacing the hardware all of my data is backed up yeah so I want to first of all that that's very similar to the pitch that Google makes with a Chromebook right right is that your stuff's all on their Cloud you pitch the Chromebook you just get another one well remember when you used to use IMAP mail and all your mail was stored locally uh no IMAP is it's all on the server Pop Mail is I'm sorry there you go remember when you us Pop Mail and all your mail was stored locally like now all your mail is in the cloud everybody just goes to gmail.com you can go on a library computer you can a friend's computer you can go on anybody else's stuff and get all your mail it's all there and they give you 20 gigs of storage so you're fine totally and and the reason that um we're doing this the reason why Apple's doing this so this is a part of a very long long-term plan and longer than most people realize let's let's go back to 1998 Steve Jobs was new at Apple first WWDC after his joining apple and he had kind of a town hall where he said sat down on this the edge of the stage and took questions from people and people were at that time worried about things like open dock and oh my God what was he doing to to Mac OS 7 and Mac OS 8 right that's that's the context is it's it's aons ago as far as computing's concerned and bless you at that time he he laid out a vision for the future and he said listen guys you're you're talking about stuff that doesn't matter right he says I'm when I sit down at my computer I never have to worry about data loss everything of mine is already backed up automatically every hour and I don't think about it and he was talking about time machine essentially about give or take eight years before time machine launched and that's where we got to with time machine well at a long time ago back then we had this ability we still have it now although very few people do it called net booting right where as a part of your booting options you you boot off of a network drive and when you go into your local Apple Store and your Genius wants to diagnose or your Tech specialist wants to diagnose your computer one of the things they can do is plug in a thunderbolt cable and boot off of a network drive on their Network they'll plug in the Thunderbolt to to um to gigabit Ethernet adapter and they'll net boot off of a drive that they know to be good to test if your Hardware is okay and what we're talking about is essentially coming close to the point where you could it's not yet but if all of your your user stuff is stored both in the cloud and local we're not that far from that point where Steve was where back then he was Network booting off of a drive that was at Apple headquarters right right and doing it over a secured VPN at the time kind of thing you know people don't remember but but Steve Jobs's house his residence was an allwire installation it was not Wi-Fi and part of that was for Speed and part of it was for security because you can certainly at at the time you know 821b in 2000 you could get the uh secure password and and hack it and it became harder over time but ethernet was secured unless you plugged into the switch somehow right you had to physically be there to to trojen it to to to make it vulnerable um so we're going to get to a point where all of our stuff is backed up all the time where all of our stuff is backed up all the time and available everywhere mhm where all of our stuff is backed up and available all the time everywhere and local storage does not matter right Yep this is a long path but it starts back from that 1998 Town Hall kind of meeting at WWDC where he took questions and laid out that your your local machine should eventually not matter at all yeah I mean you can see all the pieces in place and where it's going it's obvious if you're thinking big picture because iCloud Drive iCloud backup syncing uh a lot of the changes coming this year in Sierra including all the files on your desktop and uh being automatically available in the cloud and all your uh less frequently used files being cached on the store on the server rather than on the local drive and then also using your Apple watch to log in on your Mac now imagine a future five maybe 10 years down the road where the device that you always have on you like let's say an Apple watch that has authenticated your identity whether through your heart rate or its own fingerprint sensor or a iris scanner whatever it has 5 10 years from now uh now knows that you are who you claim you are you can go to any terminal anywhere any computer any screen any iPad any Mac any TV any whatever you want and because it knows that it's you and it is verified securely that it is you you log in with no real effort and now all of your files all of your applications all of your settings all of everything that you use in your Digital Life are now instantly available to you that's the future we'll get into that's the one we want and that's where it's going I I think uh everybody is trying to get there in different ways whether it's Google and the Chromebook uh and having all your stuff in the cloud or Microsoft and their cloud services or or apple and their hardware-based approach you know in the marriage with software but you know it's interesting I was at the Apple store the other day and I was uh um I was getting my phone swapped out uh had like some battery issues and the earpiece I couldn't really hear through it so they gave me a new 6s and while I was sitting there waiting they have it's the new one in Williamsburg and they have that giant video board screen and they show all the products uh on the screen and even though Mac OS and iOS are still kind of Worlds Apart in terms of the functionality that they offer um the way that apple is presenting them uh is basically as a unified platform and so they kept showing the 12-in MacBook up there and every app shown on the screen of the 12-in MacBook was being done in full screen mode or with the split options that mimic what iOS does and it was interesting to me because they're not showing Windows being dragged around little Windows the most the way most people use their Mac they were showing it with the multi-touch gestures of switching between apps just like you would do on an iPad and using apps in full screen mode just like you would do on an iPad and then of course when they switched over to showing iPads on the screen they're being used in the same way all the full screen and then you know slide over and uh split screen mode and picture and picture and all that kind of stuff so they're really presenting the MacBook and new Max as these devices that work very much the same way as your iPad does even though with the Legacy and uh multitasking capabilities and horsepower of a Mac you can and and our user training we're conditioned to use them that way right so they're looking for new users to use them more like you would an iPad full screen split screen mode you know not using the doc so much that kind of stuff it's interesting wow we're going to have to talk about governments and apple again we're going to have to now there there are really two things that I'm going to bring up here one is a short one right and this is just a comment um this past week Jim Comey director of the FBI said that it is time now that that the dust is settled and people have quieted down about the encryption debate that it's now is the time to have an adult conversation oh yeah about encryption right and and and so you know the valid question is is so so who's if if he's the adult who's the child here is is it is Apple the child for having made an issue of it or is the FBI a child for not letting go once it's already been decided yeah this this whole thing is is absurd and you know they're not going to stop pushing it because you know they want to keep people safe and I think that uh they are well-intentioned I don't think that the FBI wants to do this just for the sake of doing it uh but uh you know they say about the road to Hell uh so I I think that I think that Comey wants to do the right thing here and keep people safe and keep People Protected but that's a conversation that uh an an adult conversation that we need to have as a country of what level are we willing to give up our freedoms in order to keep us safe and so so the pendulum swings on that over the years and things change after September 11th 2001 uh the country was very willing to give up their freedoms in order to keep us safe because we saw the worst uh attack on the United States that had ever taken place and so uh people were willing to give up some freedoms and that led to the Patriot Act and other things and then as the years went on and people thought about a little more and we got a little further from September 11th uh people weren't as comfortable with it and you saw the pendulum swing back and people say that they didn't want to give up those freedoms and they wanted to have their Liberties back and so uh you know I think that we're still kind of in that place right now where most people are not really comfortable giving the government that much access and that much control and I think that that is where the pr battle that Apple's been winning and the FBI has been losing is is really where we're at also in the news and this has been one that we've we've heard a lot about in the past couple of days is that the EU has issued a tax edict that that says that Apple owes a $14.5 billion tax bill that is a retroactive bill um now what's what's interesting here is that Ireland and apple have been in a relationship for a long time in in 1980 Steve Jobs went over and set up the first Irish office and Apple has been present in Ireland ever since and Apple has worked with with Ireland to arrange whatever Deals they have in place and complied with them so they've complied with the local government and the EU is coming in and saying that the Irish what what Ireland has arranged with apple is not correct and that it's it's so so some of the commentary that I've been seeing about this suggests that um it's it's not about whether or not Apple complied with what Ireland said was okay that it's really about what the EU thinks should be fair right that this is a a common about an edict about what's fair for Apple to pay and you know as as an American my my initial inclination is that whatever Apple arranged with the government and complied with is is what is fair and that retrospectively Apple's paid therefore you know they paid what they were asked to pay job done that if if Ireland wishes to change what the rules are going forward okay that's a different thing but uh but to go back retrospectively and say you know even though you paid what you were assessed as owed and and assessed as due um that's not right we need more is is incorrect the other thing that bothers me is the idea that the the EU the people in Brussels are deciding for Ireland that what Ireland's doing is wrong and Ireland disagrees I mean you know the idea is that yes they're a union but don't the individual countries have sovereignty don't they get to set their own tax law it's a very strange issue I'm certainly not a tax expert or a lawyer on the subject but as you say to decide well retroactively you should have been paying more taxes for that period uh kind of has a bad stench to me I I see that and I think what are you what what exactly are you thinking here where is this appropriate I mean well once so so once you decide that that someone owes right it's all a matter of deciding what they owe but if if the bill has been considered paid in full you can't suddenly say no it's not well they want to slap apple with a 14.5 billion US tax bill um that is a not a small amount of money uh it would bankrupt many large corporations uh Apple has some $230 billion in cash so it's uh almost almost literally a couch cushion change for Tim Cook so they could pay this but they're going to fight it and they should because you can't be Levy to tax and follow the tax laws and then have a country retroactively decide to charge you taxes that they think they should have been paid or even not even the country a governing agency that is has some control there the whole thing's crazy like if you look at when Apple got questioned for its taxes in the US um and they had to appear before Congress Congress wasn't happy about Apple's effective tax rate but there wasn't anything they could do about it because Apple was complying with all the laws yeah so there is an appeals process that's that's out there and that that apple and the Irish government are looking into pursuing um if the appeals process fails the debt becomes instead of 14.5 becomes as much as 21.9 or something like that still a very easy amount for Apple to pay they're going to fight this on principle uh their from their comments they are confident that they will be able to win in an appeal but Apple was also very confident they're win an appeal on the iBooks antitrust suit and that didn't work out so it's hard to say at this point where this is going to go um you know Common Sense would say that this fine will be knocked down some level uh just because it's a very large amount but there's also an air of uh uh nationalism and regionalism I suppose here that goes on as well where and I want to read that I want to read from from Cook's quote because he spoke to the uh the Irish independent and it says I think that Apple was targeted here said I think that um I think that and he's referring to anti-us sentiment is one reason why we could have been targeted people in leadership positions in several countries tell me this is the agenda I don't know where that comes from but what I feel strongly about is that this decision was politically based of that I'm very confident there is no reason for it in factor in law and and cook agrees with comments made by the US Secretary of Treasury Jack Lou Who said that the tax ruling is a blatant grabit taxes owed to the US government and cook says I think that's exactly what it is I think it's a desire to reallocate taxes that should be paid in the US to the the EU yeah it's it's a very weird process going on here and they've targeted other companies too they've targeted Starbucks um and some other American companies and they've all been American companies um and I think that that's just a part of it there's a resentment about companies that aren't headquartered necessarily but set up in places where countries give them advantageous tax uh deals but this was an agreement that both Ireland and apple thought was was fair uh they both came to terms on this deal and I think really at the end of the day is between Apple and and Ireland I think it's their their dispute to settle but apparently not what do I know yeah well I mean they they've been in Ireland for 37 years they've got a huge data C Center that they've been building out in Cork they've got a data center that they've received approval for to build in athenry in County gay they are they're sticking with Ireland and and Ireland you know Apple wasn't always easy to stick with in support right there were dark years for apple and through it all Ireland and apple have have had this this deep relationship now turkey for their part because you know why miss an opportunity right um the Deputy Prime Minister of Turkey extended an open invitation for Apple to move its International operations to Turkey in the wake of this EU ruling which is basically saying turkey you know we're we're not a part of the EU we don't have to to deal with the bureaucracy please come why not uh clearly I I doubt that that would happen right Apple has stores in istanbull has dealt with the Turkish government in the past but I I would suggest that it's unlikely yes please move your European operations to a country that had an attempted coup not too long ago well there's that although you got to say the the coup was uh was was routed thanks to FaceTime my parents had a flight out of turkey uh 2 days before that started but but this is our modern world right where where erdan stops the coup by getting on FaceTime and then broadcasting the FaceTime conversation to the people it's it's a bizarre modern world that we live in yeah yes it is no Apple's not going to move to Turkey Apple's not leaving Ireland anytime soon even if Turkey even if Apple did move to Turkey Turkey could become a part of the EU they want to want well of course because there are huge benefits to doing so so you know all of the trade with all of the other countries in the EU becomes easy and something that England is rapidly finding out as they try and deal with the Fallout from brexit man th this is a a issue that in the end isn't going to matter very much to Apple IBM just settled a tax dispute with Japan and it took seven years for it to settle so we will be talking about this story for a long time it's not going anywhere anytime soon apple is going to fight fight it tooth and nail uh whether they have some success remains to be seen but in the end if they need to pay it and they pay it 5 seven years from now they'll probably by that point have doubled their cash to over $500 billion so at that point it'll be even less of a bill to them well I hope you're right and if you're right we'll find out about it s years from now on the Apple Insider podcast I'm your host Victor marks joining me has been managing editor of Apple Insider Neil Hughes Neil where can people find you on the internet uh you can read my stuff on appleinsider.com be sure to check in uh all over the next coming days and up leading up to next Wednesday uh we will be there live next Wednesday uh in San Francisco uh for at the bill gram Civic Auditorium for Apple's unveiling of whatever they're going to unveil but uh between you and me iPhone 7 iPhone 7 plus Apple Watch 2 uh don't expect any Macs next week but that's what we're looking at and if you want to follow me on Twitter uh I am on there at thisis Neil and I am newly verified ified so you will know it's actually me how did that happen I thought they denied you they denied me and then they changed their mind and verified me so I am now a verified Twitter user wow there you go congratulations thank you I'm very I'm gonna I hope all this power goes to my head I'm sure that it will I'm positive of that now I want to make sure that I let you know dear listener if you genuinely like the podcast it would be a huge I mean it would be a huge help if you subscribed and left a rating and you I know it seems insignificant but it helps way more than you think and and please feel free to give Neil and I feedback I'm at V marks on Twitter Neil's at this uh this is Neil this is Neil underscore isn't it no no underscore just this is Neil any this is at this is Neil right make sure to give us your feedback and please if it if you genuinely like it if you enjoy it I mean if you don't really like and you just listen because you're you're torturing yourself I understand but if you genuinely like it please please leave us ratings and reviews uh it helps us way more than you think thank you this has been episode 84 we'll talk to you next week\n"