The Third Generation Audi A3: A Step Forward in Design and Technology
This third generation Audi A3 is significant not only for being the first all-new model since 2003 of this really big-selling model, but also for its platform. It is the first model from the VW group to get the new multi-purpose MQB platform. This architecture is so flexible that it can be used to underpin anything from a super mini right through to an e-tron Saloon. Moreover, it will be used in the vast majority of BW group models in the future, which means that the cars will share more parts than they do currently and can share production lines saving VW loads of money.
This is a bit ironic because the VW group is the last car maker out there that needs it at the moment. In 2011, they made $9.4 billion, so basically, the A3 has no choice but to be absolutely outstanding. The good news is that actually, it is quite a step forward. Particularly, the ride seems to be a lot more comfortable here we're driving a 2 L TDI 148 brake horsepower model and we've got the 7-speed dual-clutch automatic gearbox.
All of these add up to over £4,000 in the UK, which is quite expensive. However, it's well-equipped, really refined, and it does feel really lovely inside. This is such an important thing for the A3; it's a really premium feeling car. And actually, I think the interior is one of the biggest step forwards for it. I would like a bit more life to the steering, sport models get Audi Drive select as standard, which means that you can have a sort of dynamic setting or a comfort setting or a variety thereof in steering and gearbox.
Although the dampers are actually passive, even in Dynamic mode it still feels a bit sterile. You don't get much feel to it; it flows along the road really nicely and there's loads of grip even in this front-wheel drive model. You can get Quattro on the 2 L TDI. I would also say that the gearbox could maybe be a bit more intuitive; it's fine if you're just cruising along in auto mode but if you want anything a bit more vigorous, it can be a bit lazy.
Taking all those niggles into account, the A3 is actually still quite an exceptional thing. It's refined, it's lovely to be in, it's packaged quite well, really efficient. The 2 L TDI in manual will do 106 G per kilometer or 119 with the auto, which is really impressive. There's just nothing that really grabs me about this car; the one's got a bit of fun about it and this car's lost that really. And some people might miss it but I suspect not.
I suspect it will still be a massive seller and I think Audi have done a great job of just updating things that needed updating really. So, ultimately, while I wouldn't say that this is necessarily the Enthusiast Choice, certainly not with this engine; I think the A3 is exactly what it needs to be. And also, particularly given the ride, I think it's a really good sign for the MQB platform.
The Significance of the MQB Platform
The MQB platform is so flexible that it can be used to underpin anything from a super mini right through to an e-tron Saloon. This means that the cars will share more parts than they do currently and can share production lines saving VW loads of money. The MQB platform is a significant development in the automotive industry, and its use in the third generation Audi A3 is just one example of how it is being utilized.
The Benefits of the MQB Platform
The MQB platform offers several benefits to car manufacturers. Firstly, it allows for greater flexibility and versatility in terms of vehicle design and production. With a single platform, manufacturers can produce a wider range of vehicles with varying degrees of complexity, which can help to reduce costs and improve efficiency.
Secondly, the MQB platform enables the sharing of parts between different models, which can lead to significant cost savings for manufacturers. By using the same components across multiple platforms, manufacturers can reduce their reliance on bespoke components and minimize production waste.
Thirdly, the MQB platform provides a more standardized and modular approach to vehicle design and production. This can help to improve quality and consistency across different models, as well as reduce the complexity of production processes.
The Future of the MQB Platform
The MQB platform is set to play an increasingly important role in the automotive industry in the coming years. As manufacturers continue to adopt this technology, we can expect to see even greater efficiency gains and cost savings.
Furthermore, the MQB platform will enable the production of more complex and sophisticated vehicles, which will help to drive innovation and progress in the industry. By providing a more flexible and modular approach to vehicle design and production, the MQB platform will play a key role in shaping the future of the automotive industry.
The Impact on the Automotive Industry
The adoption of the MQB platform by Audi and other manufacturers is likely to have a significant impact on the automotive industry as a whole. By providing a more flexible and modular approach to vehicle design and production, manufacturers will be able to reduce costs and improve efficiency, which can help to drive innovation and progress in the industry.
Furthermore, the use of the MQB platform will enable the production of more complex and sophisticated vehicles, which will help to drive growth and development in the industry. By providing a more standardized and modular approach to vehicle design and production, manufacturers will be able to improve quality and consistency across different models, as well as reduce the complexity of production processes.
The Future of the Audi A3
While the third generation Audi A3 may not be the most exciting car on the market, it is clear that Audi has made significant strides in terms of design and technology. With its new MQB platform, the A3 offers a more flexible and modular approach to vehicle design and production, which will help to drive innovation and progress in the industry.
Furthermore, the A3's efficient engine options and refined handling make it an excellent choice for those looking for a practical and enjoyable driving experience. While it may not be the most exciting car on the market, the A3 is certainly worth considering for anyone in the market for a reliable and capable vehicle.
The Significance of the A3's Interior
The interior of the Audi A3 is one of its standout features. The attention to detail and quality of craftsmanship are evident throughout the cabin, from the premium materials to the intuitive controls. The A3's interior is designed to provide an exceptional driving experience, with a focus on comfort, convenience, and usability.
The use of Audi's new Drive Select system allows drivers to tailor their experience to suit their preferences. With multiple modes available, including Comfort, Auto, Dynamic, and Individual, drivers can adjust the car's settings to suit their mood and driving style. The A3's interior is also designed to provide a premium feel, with high-quality materials and finishes that evoke a sense of luxury and sophistication.
Conclusion
The third generation Audi A3 is a significant development in the automotive industry, thanks to its new MQB platform. With its efficient engine options and refined handling, the A3 offers an exceptional driving experience that is sure to appeal to enthusiasts and practical buyers alike. While it may not be the most exciting car on the market, the A3 is certainly worth considering for anyone in the market for a reliable and capable vehicle.