The Big News from BMW: Introducing the X1 Concept
The BMW stand at the Paris motor show is abuzz with excitement, as the company unveiled its latest small SUV concept, the X1. Joining us now to discuss this innovative vehicle is Adrien van Hyon, the man responsible for its design. Mr. Van Hyon, thank you for taking the time to speak with us today.
I'd like to start by addressing a question that's been on everyone's mind: what do we make of the X1? Some might say it's not exactly pretty, but I'm here to tell you that I think it's quite handsome. As the designer behind this concept, I can assure you that our team has worked tirelessly to create an SUV that is both sleek and elegant. Given that it's the smallest SUV in our lineup, we aimed to make it look friendlier than some of its competitors. After all, beauty is subjective, and we don't have to please everyone in the automotive market.
The X1 concept embodies a perfect blend of what people have come to expect from BMW's X vehicles – a sense of robustness, toughness, and capability that can handle any terrain. At the same time, it combines this rugged spirit with the agile, youthful, and fresh character that has defined our One Series line. This fusion of qualities results in a unique vehicle that is both familiar and innovative. We're confident that people will appreciate the X1's design, but we also recognize that it may not be to everyone's taste.
Now that we have this concept on the market, some might wonder if there are any changes that could be made before the car goes into production next year. I'm happy to assure you that this concept is very close to its final form. We're making only a few minor adjustments here and there, but overall, what people see today is what they can expect from the X1 in 2024.
One aspect of the X1 that's currently shrouded in mystery is its interior. Unfortunately, the windows are blacked out, so we can't show you just yet. However, I can tell you that our team has worked hard to create a modern and BMW-typical interior that will make drivers feel comfortable and engaged. We're excited to share this with the world soon.
Finally, let's talk about who these new buyers for the X1 are likely to be. Are they enthusiasts of BMW's existing SUVs looking to upgrade to a 4x4 model? Or are they coming from outside our brand entirely? Our goal is to attract customers from different backgrounds and demographics, as we did with the One Series. In fact, over 70% of our One Series buyers come from outside the BMW family, which has been a great success for us. We're hopeful that this will be the case for the X1 as well.
And that's all from Mr. Van Hyon for now. Thank you again for joining us to talk about this exciting new vehicle from BMW.
"WEBVTTKind: captionsLanguage: enthe big news on the BMW stand at the Paris motor show is a small SUV it's the BMW X1 concept and joining me now is Adrien van hyon who's the man responsible for its design Adrian I wonder if you could uh clear something up for me we saw pictures of this car last week um it's powerful it's purposeful it's certainly a it looks like a BMW SUV but would it be a fair comment to say that it's not exactly pretty of course uh you will expect me to disagree with that I do think it's pretty uh as a matter of fact uh in concept X1 uh we have uh tried to do an SUV that is sleeker and more elegant than any other SUV uh of course it is the smallest SUV that we're going to make so already from that point of view um it uh I think will look a little bit friendlier maybe than uh than some other SUVs and then of course beauty is in the eye of the beholder we know that very well uh we don't have to please uh the whole Automotive Market um what you see here is I believe in in design terms uh a perfect mix between what people have come to know from us in our X Vehicles a certain robustness toughness or I can go anywhere character and then that's mixed with a character that people have come to know from the one series which basically expresses agility youthfulness freshness uh and that combined into one vehicle is concept X1 now we know that X Vehicles sell quite well the one Series has been quite well received naturally we hope that people are going to like this but we can't convince everyone it's labeled as a concept car um so does that mean that uh some of these details are going to change for the for the finished car next year um well this what this concept car here is very close to production uh the car is going into production next year so I think what uh people see here in this concept is pretty much what they can expect okay great um the the windows of the car are obviously blacked out so we can't really see the interior can you tell me anything about that at all there is one that that's one thing that I could tell you and um of course yes we're trying to make things a little bit uh exciting for you guys and for for everyone um I can tell you that the interior is very modern uh very BMW typical uh and that uh I think people will feel good uh driving this car uh but for the rest you'll have to be a little bit more patient sure and finally can you tell me where where the the new buyers for this car are coming from I mean are these guys that already own a different BMW and they're stepping up to a 4x4 or are they coming in from a different brand well we're hoping that they would come in from a different brand uh this is also true for the one series uh I know that uh for the one series 70% of the customers come from other brands and that of course is good uh for a company like BMW and we hope to continue on that path with the X1 Adrian thank you very muchthe big news on the BMW stand at the Paris motor show is a small SUV it's the BMW X1 concept and joining me now is Adrien van hyon who's the man responsible for its design Adrian I wonder if you could uh clear something up for me we saw pictures of this car last week um it's powerful it's purposeful it's certainly a it looks like a BMW SUV but would it be a fair comment to say that it's not exactly pretty of course uh you will expect me to disagree with that I do think it's pretty uh as a matter of fact uh in concept X1 uh we have uh tried to do an SUV that is sleeker and more elegant than any other SUV uh of course it is the smallest SUV that we're going to make so already from that point of view um it uh I think will look a little bit friendlier maybe than uh than some other SUVs and then of course beauty is in the eye of the beholder we know that very well uh we don't have to please uh the whole Automotive Market um what you see here is I believe in in design terms uh a perfect mix between what people have come to know from us in our X Vehicles a certain robustness toughness or I can go anywhere character and then that's mixed with a character that people have come to know from the one series which basically expresses agility youthfulness freshness uh and that combined into one vehicle is concept X1 now we know that X Vehicles sell quite well the one Series has been quite well received naturally we hope that people are going to like this but we can't convince everyone it's labeled as a concept car um so does that mean that uh some of these details are going to change for the for the finished car next year um well this what this concept car here is very close to production uh the car is going into production next year so I think what uh people see here in this concept is pretty much what they can expect okay great um the the windows of the car are obviously blacked out so we can't really see the interior can you tell me anything about that at all there is one that that's one thing that I could tell you and um of course yes we're trying to make things a little bit uh exciting for you guys and for for everyone um I can tell you that the interior is very modern uh very BMW typical uh and that uh I think people will feel good uh driving this car uh but for the rest you'll have to be a little bit more patient sure and finally can you tell me where where the the new buyers for this car are coming from I mean are these guys that already own a different BMW and they're stepping up to a 4x4 or are they coming in from a different brand well we're hoping that they would come in from a different brand uh this is also true for the one series uh I know that uh for the one series 70% of the customers come from other brands and that of course is good uh for a company like BMW and we hope to continue on that path with the X1 Adrian thank you very much\n"
