Creating a Sub Premium Brand: Ford's Vigal Venture

Ford has recently introduced a new sub premium brand called Vigal, which is the premium version of their Mondo model. As the first car to receive the Vigal badge, this vehicle represents an exciting new direction for Ford in the automotive market.

Upon entering the Vigal, it becomes apparent that the interior design is one of its standout features. The car boasts a generous amount of leather on the dash and seats, which not only provides a luxurious feel but also enhances the overall aesthetic appeal of the vehicle. One amusing aspect of the Vigal's design is the quilting on the seats, which allows passengers to gaze down at the space beneath them. This feature might seem unusual, but it highlights the attention to detail that Ford has put into creating a unique and engaging driving experience.

Performance-wise, the Vigal delivers an impressive performance. Powered by a diesel 2 L engine, this vehicle produces 180 horsepower, providing ample power for any situation. The Auto gearbox is smooth and responsive, making it a joy to drive. Furthermore, the car's handling capabilities are noteworthy, ensuring a comfortable ride even on rough terrain.

Despite its impressive features, the Vigal's infotainment system is somewhat lacking. The touch screen interface can be finicky, particularly when navigating complex menus or trying to operate it during sharp turns. In such situations, using voice commands becomes the most effective option. However, this limitation does not detract from the overall driving experience, as the car remains comfortable and easy to handle.

During a test drive on a closed track, the driver had difficulty operating the infotainment system due to its sensitivity to motion. This highlights an issue with touch screens in vehicles, particularly when it comes to navigation or accessing information while driving. However, this can be mitigated by using voice commands or adjusting the settings to better accommodate different driving conditions.

The Vigal's visibility at the back of the vehicle is acceptable but could be improved. The driver had difficulty seeing into the rear seats without looking directly behind them, which may cause inconvenience during parking or reversing maneuvers. However, this limitation can be easily overcome with a glance in the rearview mirror or using backup cameras.

A key aspect to consider when evaluating the Vigal is its positioning within the market. With an asking price of £33,000, it becomes essential to compare this model against more established players like the new Volvo S90. While the Vigal's performance and features are notable, it falls short in terms of overall value and prestige. In the UK, cars like the Ford Mondo have long been associated with taxi services, lending an air of familiarity to this sub premium brand.

In conclusion, the Vigal represents a promising new direction for Ford in the automotive market. While its infotainment system and visibility at the rear could be improved, the car's performance, handling, and luxurious interior make it an attractive option for those seeking a high-quality driving experience. With further refinement and adjustments to address these areas of improvement, the Vigal is poised to become a compelling alternative in the market.

"WEBVTTKind: captionsLanguage: enwelcome to a 360° passenger ride in a Ford Mondo actually no it's not it's the Ford Vig nail or is it vigal yeah so it's a Mondo but it's the premium version so anyway for to creating this sub premium brand called vigal and this is the first car to get the badge and yeah a m really but there is lots of nice leather on the dash and this quilting on the seats have look down there look at the seats it's quite funny to be able to look below your bum isn't it the idea with this is that you're s the passenger seat but yeah you can look underneath your trousers how odd anyway yeah so Ford M vinal it dries like a Mund so it's comfy it's quiet it's a Well it handles well the engine diesel 2 L diesel 180 horsepower plenty of shove Auto gearbox smooth responsive enough it's all good I like it you know D well look around like I said leather on the dash leather up here but then down here you know don't expect that in a car that costs well this one's 33,000 yeah then there's infotainment system so oh God I'm going around corners I can't operate it that's the thing with touch screens so right so if I can it's all right this is a Clos track if I go into the trees I can only hurt myself no one else oh right there we go uh let's go to Navi yeah no shut up yeah there we go or I could just use voice commands let's see if I can right see if he's going to do it please say a command where am I the current road name is not available at this time is that because it's a test track are you bored it's quite boring isn't it oh she's just buggered off anyway have a look around the cabin have a look at the visibility at the back I can't actually see I need to look in there yeah so the visibility is all right and it is it's an all right car to drive it just doesn't make you feel special enough it doesn't feel £33,000 this model I mean I don't know if you can see if you move your camera down here look at that the way the fit finishes on there yes we got L on the dash but that that's in my direct line it looks like it's it's been fitted by a drunk person it's not acceptable it just won't do and like the engine so diesel is really all you're going to have I mean you can get a turbo petrol but it drinks fuel there's also a hybrid but that ain't particularly economical and you get hypercritical when you get up to this price point and this has got to be compared to something like the new Volvo S90 you you can be critical and it just doesn't quite make sense it I know if you live in the UK these cars are often used by taxi drivers and it just feels like a slightly Posh taxi now if you're German you go well Mercedes E-Class that's a taxi but for us in the UK the Mond is the taxi and no matter what you call it vigal VG nail or blah whatever it's it's still at the end of the day a mon now if you click up there you can watch more video content on this Ford Mond vigal and um yeah look it's Boot and see my full in- depth review and see how good or not so good the inment system is thanks for watchingwelcome to a 360° passenger ride in a Ford Mondo actually no it's not it's the Ford Vig nail or is it vigal yeah so it's a Mondo but it's the premium version so anyway for to creating this sub premium brand called vigal and this is the first car to get the badge and yeah a m really but there is lots of nice leather on the dash and this quilting on the seats have look down there look at the seats it's quite funny to be able to look below your bum isn't it the idea with this is that you're s the passenger seat but yeah you can look underneath your trousers how odd anyway yeah so Ford M vinal it dries like a Mund so it's comfy it's quiet it's a Well it handles well the engine diesel 2 L diesel 180 horsepower plenty of shove Auto gearbox smooth responsive enough it's all good I like it you know D well look around like I said leather on the dash leather up here but then down here you know don't expect that in a car that costs well this one's 33,000 yeah then there's infotainment system so oh God I'm going around corners I can't operate it that's the thing with touch screens so right so if I can it's all right this is a Clos track if I go into the trees I can only hurt myself no one else oh right there we go uh let's go to Navi yeah no shut up yeah there we go or I could just use voice commands let's see if I can right see if he's going to do it please say a command where am I the current road name is not available at this time is that because it's a test track are you bored it's quite boring isn't it oh she's just buggered off anyway have a look around the cabin have a look at the visibility at the back I can't actually see I need to look in there yeah so the visibility is all right and it is it's an all right car to drive it just doesn't make you feel special enough it doesn't feel £33,000 this model I mean I don't know if you can see if you move your camera down here look at that the way the fit finishes on there yes we got L on the dash but that that's in my direct line it looks like it's it's been fitted by a drunk person it's not acceptable it just won't do and like the engine so diesel is really all you're going to have I mean you can get a turbo petrol but it drinks fuel there's also a hybrid but that ain't particularly economical and you get hypercritical when you get up to this price point and this has got to be compared to something like the new Volvo S90 you you can be critical and it just doesn't quite make sense it I know if you live in the UK these cars are often used by taxi drivers and it just feels like a slightly Posh taxi now if you're German you go well Mercedes E-Class that's a taxi but for us in the UK the Mond is the taxi and no matter what you call it vigal VG nail or blah whatever it's it's still at the end of the day a mon now if you click up there you can watch more video content on this Ford Mond vigal and um yeah look it's Boot and see my full in- depth review and see how good or not so good the inment system is thanks for watching\n"