**Introducing Apple Watch Series 6: A Revolutionary Upgrade**

We are thrilled to announce the latest iteration of the Apple Watch, dubbed Apple Watch Series 6. This groundbreaking device marks a significant leap forward in the evolution of wearable technology, offering an unparalleled level of performance, features, and design. As we continue to navigate the complexities of COVID-19 and its impact on our health, the Apple Watch Series 6 is poised to play a vital role in helping us stay healthy and connected.

**Partnering with Experts to Understand COVID-19**

We are proud to partner with the investigators of the Seattle Flu Study and faculty from the University of Washington School of Medicine to explore how changes in blood oxygen and heart rate can serve as early signals of the onset of respiratory conditions. This collaboration is a testament to Apple's commitment to innovation and our desire to make a positive impact on public health. By working together, we aim to provide users with valuable insights and tools to stay ahead of the curve when it comes to COVID-19.

**Introducing the New Blood Oxygen Feature**

One of the most exciting new features of Apple Watch Series 6 is the built-in blood oxygen sensor. This innovative technology allows users to track their blood oxygen saturation levels, providing a more comprehensive understanding of their overall health. Whether you're an athlete, a fitness enthusiast, or simply someone who wants to stay on top of your physical well-being, this feature is sure to be a game-changer.

**Apple Silicon Inside: A High-Performance Powerhouse**

At the heart of Apple Watch Series 6 lies our sixth-generation system-on-a-chip (SoC), designed specifically for wearable devices. This powerhouse of a processor is built on the A13 Bionic chip, but optimized for Apple Watch. The result is a device that is up to 20% faster than its predecessor, providing a seamless and responsive user experience.

**Great New Features for Everyday Use**

In addition to its impressive performance capabilities, Apple Watch Series 6 boasts an array of features designed to enhance your daily life. Whether you're making phone calls on the go or tracking your activity rings, it's all made possible by Apple Silicon inside. The watch also features a new Always-On display, which is two and a half times brighter outdoors when your wrist is down. This innovative design makes it easier to read your watch without having to wake the display.

**Always-On Altimeter: Continuously Tracking Your Elevation**

Another exciting feature of Apple Watch Series 6 is its new Always-On altimeter, which provides continuous elevation tracking throughout the day. Whether you're an avid hiker or simply someone who wants to stay on top of your physical activity, this feature offers a wealth of information and insights into your daily routine.

**Watch Faces: Personalization Redefined**

The watch face has always been a fundamental aspect of Apple Watch, and we're taking it to the next level with our latest designs. We've combined traditional craftsmanship with cutting-edge technology to create a range of stunning faces that are both functional and visually striking. From the GMT face, which displays multiple time zones at once, to the Chronograph Proface, which features multiple time scales and a tech emitter for measuring speed, each design is carefully crafted to fit your unique style.

**Collaborating with Artists and Developers**

We've also collaborated with renowned artist Jeff McFettridge to create a one-of-a-kind piece of art for your watch. This unique feature allows you to show off your personality and style, while the new collection of watch faces offers millions of combinations, each one tailored to fit your face perfectly.

**Watch Faces: A World of Possibilities**

In Watch OS 7, we've given developers new tools to build even more specialized watch faces, catering to a wide range of interests and hobbies. Whether you're into surfing, photography, or healthcare, there's a watch face designed specifically for you. With the introduction of the Solo Loop band, which features interchangeable designs and no clasp or buckle, we've also reimagined traditional watch bands.

**Introducing the Solo Loop Band**

The Solo Loop band is a game-changer in wearable technology, offering an unparalleled level of comfort and flexibility. Made from custom liquid silicone, this band stretches seamlessly over your wrist, providing a secure fit without any overlapping parts or clasp. With its durable design and swim-proof capabilities, it's perfect for everyday wear.

**New Band Styles: Comfort and Style Redefined**

We've also introduced the Braided Solo Loop band, made from 100 recycled yarn meticulously braided with ultra-thin silicone threads. Available in five colors, this eco-friendly band is both stylish and sustainable.

**Leather Link: A New Take on Traditional Design**

For those who prefer a more classic look, we're introducing the Leather Link band, featuring no loopback or clasp of any kind. This sleek design offers a sophisticated alternative to traditional watch bands.

**Nike and Hermès Updates**

We've also collaborated with Nike to offer fresh new sport band and sport loop colors, as well as exclusive designs for iPhone 12 users. Additionally, we're proud to partner with Hermès to bring luxury fashion to the Apple Watch universe.

"WEBVTTKind: captionsLanguage: eneach year apple watch raises the bar adding new features and technology that improve our lives this year apple watch takes another big leap forward and i'm excited to show it to you now this is the new apple watch series six the perfect combination of powerful features and beautiful design series 6 is our most colorful lineup ever there's a new blue aluminum case this updated classic gold stainless steel finish a new gray black stainless steel called graphite and for the first time a stunning new apple watch product red now on the inside series 6 is packed with incredible technology including a new health sensor that enables an amazing new capability let's take a look so with apple watch series 6 you can measure your blood oxygen right from your wrist the new health sensor in series 6 shines red and infrared light onto your wrist and measures the amount of light reflected back advanced algorithms use this data to calculate the color of your blood which indicates the amount of oxygen present the new blood oxygen app lets you take a measurement in just 15 seconds and series 6 also captures periodic background readings and stores them in your health fab so if you wear your apple watch to bed it can record background measurements while you sleep i'll hand it over to sumble to talk more about blood oxygen and its importance to your health blood oxygen saturation also known as sbo2 is like a vital sign it's a key measurement that contains critical information about your breathing and circulation apple watch is already a powerful health tool with apps that measure heart rate and heart rhythm and now adding blood oxygen brings another valuable health measurement to users blood oxygen and pulse oximetry are terms that we've heard a lot about during the covid pandemic as you breathe your heart and lungs work together to deliver oxygen throughout your body blood oxygen saturation is an indication of how well this system is functioning and of your overall respiratory and cardiac health and pulse oximetry is how you measure it now the blood oxygen app on series 6 lets you measure your blood oxygen for fitness and wellness purposes from your wrist anywhere and at any time this is a great new tool for your overall well-being and to enable future medical discoveries we're launching three new health research studies to learn how longitudinal blood oxygen measurements along with other health metrics from apple watch can help manage conditions that affect the heart and lungs first to study how to better manage and control asthma using physiological signals from apple watch we're collaborating with the pulmonary experts at the university of california irvine and anthem second to learn more about how metrics including blood oxygen can be used to manage heart failure we're partnering with one of the largest research organizations in north america the university health network and the investigators at the university of toronto and finally as we all continue to learn more about covid and understand the interplay with influenza we're partnering with the investigators of the seattle flu study and faculty from the university of washington school of medicine we will explore how changes in blood oxygen and heart rate can be early signals of the onset of these respiratory conditions so that's the new blood oxygen feature we're so excited to bring this important new health capability to our users now back to jeff to tell you more about the new apple watch series 6. whether you're measuring blood oxygen making a phone call on your watch or simply checking your activity rings it's all made possible by apple silicon inside series six is our sixth generation system in package it's a purpose-built design that's absolutely unique in the industry it includes a high-performance dual core processor based on the a13 bionic and iphone 11 but optimized for apple watch the s6 is up to 20 faster than the previous generation series 6 also has great new features that are perfect for when you're out and about let's head outside and take a look because of its energy efficient design series 6 has an even better always-on display making it easier to read your watch on sunny days without having to wake the display now it's two and a half times brighter outdoors when your wrist is down series 6 also features a new always-on altimeter that provides continuous elevation throughout the day so on your next hike you can see your elevation change in real time right on your watch face and at any time no matter where you are you can measure your blood oxygen saturation right from your wrist now let's talk about watch faces the watch face is fundamental to the apple watch experience and we're taking faces further this year starting with some great new designs and we'd like to share them with you now the watch face is the most powerful and personal aspect of apple watch our approach to face design begins with a deep respect for the history of timekeeping we combine that sense of craft with the powerful technologies and capabilities of apple watch to create these new faces the gmt face shows multiple time zones at once and takes into account where you are the count up face lets you start tracking elapsed time from any given point and inspired by classic racing watches the chronograph proface features multiple time scales including a tech emitter to measure speed based on time traveled over a set distance in the typograph phase numerals can be displayed in three custom type styles and four different scripts every combination is tailored to fit the face perfectly we also collaborated with the artist jeff mcfettridge to create a unique piece of art for your watch there are millions of combinations and a different one animates when you raise your wrist the memoji face brings your favorite memoji to your watch each one moves and reacts to your touch and with the striped space you can show your pride in who you are support your favorite team or even match what you're wearing we're so proud to add to the legacy of apple watch faces with this new collection in watch os 7 we also gave developers new tools to build even more specialized watch faces so if you're into surfing there's a watch face for that with apps like dawn patrol to check surf conditions or if you're into photography there's a watch face for that with apps like lumi to help you track the sun's position or if you're a healthcare provider there's a watch face for that with apps like notable to see your upcoming appointments watch faces have always been a great way to personalize your apple watch another is interchangeable bands now traditional watch bands have a clasp or buckle and they're limited to a few preset sizes for fit well today we're excited to introduce something completely different we call it the solo loop the solo loop is remarkably simple no clasp no buckle no overlapping parts just one continuous piece made from custom liquid silicone the solo loop is stretchable so you can easily slip it on and off your wrist it looks great and it's durable and it's swim proof so it can go anywhere it's available in a range of sizes so you can find your most comfortable fit and it comes in seven fantastic colors this new band style is so comfortable we did another version called the braided solo loop it's made from 100 recycled yarn that's meticulously braided with ultra thin silicone threads and it will be available in five colors we're also offering a new take on the leather band with the new leather link with no loopback or clasp of any kind there are also great new updates for apple watch nike with fun new sport band and sport loop colors plus the new nike watch face and for apple watch hermes we're introducing the new atlatch band in both single tour and dubli tour that's apple watch series 6 the most advanced apple watch ever we think you're going to love all the amazing new featureseach year apple watch raises the bar adding new features and technology that improve our lives this year apple watch takes another big leap forward and i'm excited to show it to you now this is the new apple watch series six the perfect combination of powerful features and beautiful design series 6 is our most colorful lineup ever there's a new blue aluminum case this updated classic gold stainless steel finish a new gray black stainless steel called graphite and for the first time a stunning new apple watch product red now on the inside series 6 is packed with incredible technology including a new health sensor that enables an amazing new capability let's take a look so with apple watch series 6 you can measure your blood oxygen right from your wrist the new health sensor in series 6 shines red and infrared light onto your wrist and measures the amount of light reflected back advanced algorithms use this data to calculate the color of your blood which indicates the amount of oxygen present the new blood oxygen app lets you take a measurement in just 15 seconds and series 6 also captures periodic background readings and stores them in your health fab so if you wear your apple watch to bed it can record background measurements while you sleep i'll hand it over to sumble to talk more about blood oxygen and its importance to your health blood oxygen saturation also known as sbo2 is like a vital sign it's a key measurement that contains critical information about your breathing and circulation apple watch is already a powerful health tool with apps that measure heart rate and heart rhythm and now adding blood oxygen brings another valuable health measurement to users blood oxygen and pulse oximetry are terms that we've heard a lot about during the covid pandemic as you breathe your heart and lungs work together to deliver oxygen throughout your body blood oxygen saturation is an indication of how well this system is functioning and of your overall respiratory and cardiac health and pulse oximetry is how you measure it now the blood oxygen app on series 6 lets you measure your blood oxygen for fitness and wellness purposes from your wrist anywhere and at any time this is a great new tool for your overall well-being and to enable future medical discoveries we're launching three new health research studies to learn how longitudinal blood oxygen measurements along with other health metrics from apple watch can help manage conditions that affect the heart and lungs first to study how to better manage and control asthma using physiological signals from apple watch we're collaborating with the pulmonary experts at the university of california irvine and anthem second to learn more about how metrics including blood oxygen can be used to manage heart failure we're partnering with one of the largest research organizations in north america the university health network and the investigators at the university of toronto and finally as we all continue to learn more about covid and understand the interplay with influenza we're partnering with the investigators of the seattle flu study and faculty from the university of washington school of medicine we will explore how changes in blood oxygen and heart rate can be early signals of the onset of these respiratory conditions so that's the new blood oxygen feature we're so excited to bring this important new health capability to our users now back to jeff to tell you more about the new apple watch series 6. whether you're measuring blood oxygen making a phone call on your watch or simply checking your activity rings it's all made possible by apple silicon inside series six is our sixth generation system in package it's a purpose-built design that's absolutely unique in the industry it includes a high-performance dual core processor based on the a13 bionic and iphone 11 but optimized for apple watch the s6 is up to 20 faster than the previous generation series 6 also has great new features that are perfect for when you're out and about let's head outside and take a look because of its energy efficient design series 6 has an even better always-on display making it easier to read your watch on sunny days without having to wake the display now it's two and a half times brighter outdoors when your wrist is down series 6 also features a new always-on altimeter that provides continuous elevation throughout the day so on your next hike you can see your elevation change in real time right on your watch face and at any time no matter where you are you can measure your blood oxygen saturation right from your wrist now let's talk about watch faces the watch face is fundamental to the apple watch experience and we're taking faces further this year starting with some great new designs and we'd like to share them with you now the watch face is the most powerful and personal aspect of apple watch our approach to face design begins with a deep respect for the history of timekeeping we combine that sense of craft with the powerful technologies and capabilities of apple watch to create these new faces the gmt face shows multiple time zones at once and takes into account where you are the count up face lets you start tracking elapsed time from any given point and inspired by classic racing watches the chronograph proface features multiple time scales including a tech emitter to measure speed based on time traveled over a set distance in the typograph phase numerals can be displayed in three custom type styles and four different scripts every combination is tailored to fit the face perfectly we also collaborated with the artist jeff mcfettridge to create a unique piece of art for your watch there are millions of combinations and a different one animates when you raise your wrist the memoji face brings your favorite memoji to your watch each one moves and reacts to your touch and with the striped space you can show your pride in who you are support your favorite team or even match what you're wearing we're so proud to add to the legacy of apple watch faces with this new collection in watch os 7 we also gave developers new tools to build even more specialized watch faces so if you're into surfing there's a watch face for that with apps like dawn patrol to check surf conditions or if you're into photography there's a watch face for that with apps like lumi to help you track the sun's position or if you're a healthcare provider there's a watch face for that with apps like notable to see your upcoming appointments watch faces have always been a great way to personalize your apple watch another is interchangeable bands now traditional watch bands have a clasp or buckle and they're limited to a few preset sizes for fit well today we're excited to introduce something completely different we call it the solo loop the solo loop is remarkably simple no clasp no buckle no overlapping parts just one continuous piece made from custom liquid silicone the solo loop is stretchable so you can easily slip it on and off your wrist it looks great and it's durable and it's swim proof so it can go anywhere it's available in a range of sizes so you can find your most comfortable fit and it comes in seven fantastic colors this new band style is so comfortable we did another version called the braided solo loop it's made from 100 recycled yarn that's meticulously braided with ultra thin silicone threads and it will be available in five colors we're also offering a new take on the leather band with the new leather link with no loopback or clasp of any kind there are also great new updates for apple watch nike with fun new sport band and sport loop colors plus the new nike watch face and for apple watch hermes we're introducing the new atlatch band in both single tour and dubli tour that's apple watch series 6 the most advanced apple watch ever we think you're going to love all the amazing new features\n"