Apple boss Tim Cook says self-driving car project is more of an AI research effort

It's Tuesday, June 13th, and Apple CEO Tim Cook has finally come clean about Apple's plans for a self-driving car system. Well, sorta I guess it would be more accurate to say he'd come clean about a self-driving cars system that the company has been working on. In an interview with Bloomberg, Cook said the project, which has been rumored to have the name Project Titan, was really more about AI research than actually building and selling a self-driving automobile.

Cook called the effort "the mother of all AI projects" and stated that self-driving tech is a major disruption that is looming on the horizon. He also believes that three current technologies—self-driving tech, electric vehicles, and ride-hailing services—all will ultimately change the transportation industry. However, what will become of Project Titan remains unclear. Apple has filed paperwork to drive around three modified Lexus SUVs to test out their handiwork.

In other news, superhot gaming icon Nintendo gets its time in the spotlight today, but Sony's reveal of God of War had everyone's attention yesterday and for good reason. The game that started out on the PlayStation 2 is back and in a big way, with central character Kratos off on a perilous journey with his young son who says he knows the truth now. What secrets does Kratos have in his past? Well, before there are more father-son heart-to-heart chats, there's going to be some fighting.

A really really big snake is also part of this game, and it could make an appearance in God of War 4, which won't be released until next year. To tide you over, hit the link for details and trailers on every game Sony profiled at the big show. Also, full coverage of E3 is going on full time on our dedicated page.

In a separate news story, Digital Trends just tested the Tesla Model X Electric minivan flash SUV. While we handed back our $162,000 version of Tesla's latest people pod without a single scratch on it or french fry on the cup holders, the folks at the National Highway Traffic Safety Administration (NHTSA) were far less kind. They intentionally smacked the thing into a concrete wall at 35 miles an hour so that they could test the crash worthiness of the car.

Elon Musk and his company will be happy to hear that their latest creation scored five stars on every aspect of the test, with rollover tenancy almost none and several other safety aspects also receiving high marks. The Tesla Model S also received high marks when it was tested a couple of years ago. Tesla claims that since cars don't have big heavy engines like gas-powered automobiles, they are able to engineer a much safer vehicle. And so far, both tests and crashes involving the car seem to bear this out.

For those interested in checking out the whole video of the Model X crash test, it can be accessed at the link. However, viewers may need to have good insurance to watch, as the test was conducted under rather extreme conditions. That's all for Digital Trends Daily today. Be sure to check out our Facebook page and YouTube channel, and catch up on all the latest news at our dedicated page at Digital Trends.com. Presented by Duracell, thanks for watching, see you tomorrow.

"WEBVTTKind: captionsLanguage: enit's Tuesday June 13th and Apple CEO Tim Cook has finally come clean about Apple's plans for a self-driving car well sorta I guess it would be more accurate to say he'd come clean about a self-driving cars system that the company has been working on and an interview with Bloomberg Cook said the project which has been rumored to have the name project Titan was really more about AI research than actually building and selling a self-driving automobile cooks called the effort the mother of all AI projects and said self-driving tech is a major disruption that is looming on the horizon he said he believes three current technologies self-driving tech electric vehicles and ride-hailing services will ultimately change the transportation industry but what will become of project Titan not clear the Apple has filed paperwork to drive around three modified Lexus SUVs to test out their handiwork stay tuned some more III bits for you superhot gaming icon Nintendo gets their time in the spotlight today but Sony's reveal of God of War for had everyone's attention yesterday and for good reason the game that started out on the PlayStation 2 is back and in a big way central character Kratos is off on a perilous journey with his young son who says he knows the truth now what chooses that Kratos has some dark secrets in his past but first well there's going to be some fighting before there are more father-son heart-to-heart chat oh and there's a really really big snake as well who could be in a lots God of War 4 won't be released until next year so to tide you over hit the link for details and trailers for ever game Sony profiled at the big show and of course we've got full coverage of e3 going on full time on our dedicated page we just tested the Tesla Model X Electric minivan flash SUV and while we handed back our $162,000 version of Tesla's latest people pod without a single scratch on it or french fry on the cup holders the folks at the National Highway Traffic Safety Administration or Nitsa were far far less kind they intentionally smacked the thing into a concrete wall at 35 miles an hour so we hope they have really good insurance of course what they were really doing was testing the crash worthiness of the car and Elon Musk and company will be happy to hear their latest creation scored five stars on every aspect of the test they also tested rollover tenancy almost none and several other safety aspects the Tesla Model S also received high marks when it was tested a couple of years ago Tesla claims that since the cars don't have big heavy engines like gas-powered automobiles they are able to engineer a much safer vehicle and so far both tests and crashes involving the car seem to bear this out you can check out the whole video of the Model X crash test at the link but it may hurt your wallet to watch it that's all for DT daily today be sure to check out our Facebook page and YouTube channel and catch up on all the latest III news at our dedicated page at Digital Trends com presented by Duracell thanks for watching see you tomorrowit's Tuesday June 13th and Apple CEO Tim Cook has finally come clean about Apple's plans for a self-driving car well sorta I guess it would be more accurate to say he'd come clean about a self-driving cars system that the company has been working on and an interview with Bloomberg Cook said the project which has been rumored to have the name project Titan was really more about AI research than actually building and selling a self-driving automobile cooks called the effort the mother of all AI projects and said self-driving tech is a major disruption that is looming on the horizon he said he believes three current technologies self-driving tech electric vehicles and ride-hailing services will ultimately change the transportation industry but what will become of project Titan not clear the Apple has filed paperwork to drive around three modified Lexus SUVs to test out their handiwork stay tuned some more III bits for you superhot gaming icon Nintendo gets their time in the spotlight today but Sony's reveal of God of War for had everyone's attention yesterday and for good reason the game that started out on the PlayStation 2 is back and in a big way central character Kratos is off on a perilous journey with his young son who says he knows the truth now what chooses that Kratos has some dark secrets in his past but first well there's going to be some fighting before there are more father-son heart-to-heart chat oh and there's a really really big snake as well who could be in a lots God of War 4 won't be released until next year so to tide you over hit the link for details and trailers for ever game Sony profiled at the big show and of course we've got full coverage of e3 going on full time on our dedicated page we just tested the Tesla Model X Electric minivan flash SUV and while we handed back our $162,000 version of Tesla's latest people pod without a single scratch on it or french fry on the cup holders the folks at the National Highway Traffic Safety Administration or Nitsa were far far less kind they intentionally smacked the thing into a concrete wall at 35 miles an hour so we hope they have really good insurance of course what they were really doing was testing the crash worthiness of the car and Elon Musk and company will be happy to hear their latest creation scored five stars on every aspect of the test they also tested rollover tenancy almost none and several other safety aspects the Tesla Model S also received high marks when it was tested a couple of years ago Tesla claims that since the cars don't have big heavy engines like gas-powered automobiles they are able to engineer a much safer vehicle and so far both tests and crashes involving the car seem to bear this out you can check out the whole video of the Model X crash test at the link but it may hurt your wallet to watch it that's all for DT daily today be sure to check out our Facebook page and YouTube channel and catch up on all the latest III news at our dedicated page at Digital Trends com presented by Duracell thanks for watching see you tomorrow\n"