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One of Our Favorite Car Companies of All Time: The Nissan Saga

Nissan has been one of our favorite car companies of all time, but their recent history has been far from pleasant. In fact, it's been a rough couple of years to put it lightly.

The company has faced numerous challenges, including class-action lawsuits, recalls, scandals, and bad cars. But that's not even mentioning the elephant in the boardroom – Carlos Ghosn, one of the most infamous CEOs in automotive history.

In this final chapter of our Nissan saga, we're going to take a look at how the company was failing, how they plan to turn it around, and finally, what we think of the new Z. Will it be enough to bring Nissan back from the brink?

We'll have to wait and see, but for now, let's dive into the details.

Nissan: A Company in Crisis

Nissan has faced a multitude of challenges in recent years, including legal issues, product recalls, and a decline in sales. The company has struggled to regain its footing, and it seems like things can't get any worse.

However, Nissan is not one to give up easily. Despite the setbacks, the company remains committed to turning its fortunes around.

The New Z: A Turning Point?

Nissan's latest foray into the world of high-performance cars is the new Z. This sports car has been generating a lot of buzz among automotive enthusiasts, and we're eager to see if it can live up to the hype.

But before we dive into the details of the new Z, let's take a step back and look at how Nissan got to this point. What led to the company's decline, and what steps are they taking to turn things around?

The Decline of Nissan

Nissan's decline began with a series of poor product decisions. The company released a string of cars that failed to impress critics or consumers alike.

To make matters worse, Nissan faced a number of scandals and recalls, including the infamous "Invigor" scandal. This was a major blow to the company's reputation, and it seemed like things couldn't get any worse.

But then came Carlos Ghosn – one of the most infamous CEOs in automotive history. Ghosn's tenure at Nissan was marked by controversy and scandal, and his eventual ousting from the company was a major shock to the automotive world.

Ghosn's departure left Nissan reeling, but the company has since made efforts to move forward.

Turning Things Around

Nissan has taken steps to turn its fortunes around. The company has invested heavily in new technologies and innovative products, including the new Z.

But turning things around won't be easy. Nissan faces stiff competition from other car manufacturers, and it will need to continue to innovate and improve if it hopes to regain its former glory.

Will the New Z Be Enough?

The new Z is Nissan's latest attempt at regaining its status as a major player in the automotive world. But can this sports car truly bring Nissan back from the brink? Only time will tell.

One thing is certain – Nissan has a long way to go before it can be considered a top-tier car manufacturer again. But with the new Z and a renewed commitment to innovation, there's hope on the horizon for this beloved brand.

Thanks to Keeps for sponsoring today's video.

WEBVTTKind: captionsLanguage: en- One of our favoritecar companies of all timehas gone through a rough coupleof years, to put it lightly.(intense music)- There havebeen class-action lawsuits,recalls, scandals, bad cars, bad blood.And that's not even mentioningthe elephant in the boardroom,one Carlos Ghosn.- In this final chapterof our Nissan saga,we're gonna take a lookat how Nissan was failing,how they plan to turn it around,and finally, what we think of the new Z.Will it be enough to bringNissan back from the brink?We'll see.(intense music)- Thanks to Keepsfor sponsoring today's video.- Okay, settle down, settle down.Any minute now, the mailmanis gonna deliver the solutionto my hairless problem.Now I've been talkingyour ears off for monthsabout being one of the 2 out of 3 guysto experience some formof male-pattern baldnessby the time I'm 35.- Good morning, Uncle Jerry.(audience cheering)Got that package you've been waiting for.- Oh yeah, gimme, gimme,gimme. Oh, here we go.Say hello to your new Uncle Jerry!(audience laughs)- Oh.Wow.- What do mean, "Oh, wow?"What kind of reaction is that?This is genuine buff horsehair,I spent a lot of money on this.- Well, you could have saved that moneyand grown your own hairif you ordered Keeps.- They makehair-loss prevention easyby giving you accessto real doctors online.Plus, Keeps will shipyour hair loss medicationdirectly to your door every three months.- Yeah, I know, I just didn'tknow if it was right for me.- Awww.- Hey, bud. There's onlyone way to find out.Start your treatment todayby going to keeps.com/wheelhouse 50,or by clicking the link belowto receive 50% off your first order.- Wow, I gotta admit,no one delivers packagesand good advice like you, mailman Austin.- Well, that's what friends are for.Now, give me that wig.(audience laughs)- Before we begin, rememberto hit that like button,because we've hacked the algorithmand figured out that's the best wayto serve our car videos toeveryone and their grandmas.Thank you very much.If you've been following alongwith our previous installmentson the Nissan scandal,you already know that a lot has happened.For anyone who hasn't, I'lltry to sum it up real quickly.(upbeat music)- Ever since the merger betweenNissan Mitsubishi and Reneault,way back in the late 90s,there's been some bad bloodbetween Nissan Executivesand Carlos Ghosn,who is seen as an outsiderthat didn't understand theJapanese way of doing business.And to their credit, he dida lot of questionable thingswhile managing the giant conglomerate.- Most of his decisions paid off,and made it possible for Nissanto continue putting out cars.But some choices Carlosmade drew criticismwithin the company, andmade a lot of people mad.Mass layoffs and cost-cuttingtruly saved Nissan fromthe brink of bankruptcy.But in the process, the brandbecame diluted and cheapened.Nissans became the default fleet vehiclebecause they were dirt cheap,turning a once well-respectedbrand into somewhat of a joke.Sorry, a Juke.(drum riff)(audience booing)(laughs)- Shoddy craftsmanship,plastic parts that broke easily,CVTs, depressing interiors, you name it.If it was gonna savea buck, Nissan did it.While this is ultimately what saved them,and made it possible for the cool Nissanswe love that came out aroundthis time to be produced,like the 350z, 370, and GTR,resentment within the companywas beginning to growbehind Carlos Ghosn's back.Then in 2018,Carlos Ghosn was arrestedby Japanese authoritiesfor allegedly under-reporting his incomeby a factor of millions of dollars.- From an outside perspective,Ghosn was almost certainly guilty,and Nissan made sure topaint him as a villainin order to save faceand prove to investorsthat the slumping saleswere almost certainly because of Ghosn.The new leadership meanta new profitable directionfor the company aftermany bad fiscal quartersmired in scandal.While Ghosn was rotting in a Japanese jailawaiting his trial, Nissancycled through CEO after CEO,each resigning after theycouldn't turn the profits around.Then something happenedthat no one ever saw coming,this part is insane.On a calm night at Japan's Kansai Airport,on December 30th, 2019,Carlos Ghosn stuffed himself into a boxused for transporting audio equipment.You know, those big black crates?They usually have like astenciled name on thereof like a band you don't really like,like Imagine Dragons or Twenty One Pilots.With the help of anAmerican ex-Green Beret,and his son, Ghosn wasloaded onto a private jet.He had gotten out on bail in March,and was still under indictment,unable to leave the country.If he had simply triedto walk through security,he would have been detained immediately.But since the audio box is too bigto fit through the X-ray machine,it allowed it to be loaded onto the plane,without anyone looking at it.The plane took off close to midnight,and landed in Istanbul the next day.From there, Ghosn took a second jetto Beirut, Lebanon, his childhood home,and a country that has noextradition laws with Japan.Worked out.If this sounds like aHollywood movie to you,you're not aloneThere's actually a movie being madeabout the Americanex-Green Beret and his son,starring Oscar winner, Sam Rockwell.That's real, and I can't wait for it.Dude, Sam Rockwell rules.So why did Ghosn flee in the first placeif he claims he's innocent?Well, there's something you need to knowabout Nissan's motive andthe Japanese justice system.Japan has a 99.4% conviction rate,meaning almost 100% of peopleaccused of crime are convicted.That means theoretically, if Carlos Ghosnwent through with the trial,he would have almost certainlybeen convicted of hiscrimes and face jail time.He claimed in interviews, hewas set up by Nissan Execs.And I'll be honest, at first,I didn't really believe him.Go ahead, roll that clip.- In an interview,Ghosn was quick to point outhow allegedly Nissan set him up.- But after more details came outfrom leaked internal emails between execs,the truth became clearthat there was a conspiracyto frame Carlos Ghosn.We have since apologized to Ghosn,and rolled back our accusationsbecause we are human.We make mistakes.And also, he knows ex-Green Berets.I apologize to you, Mr. Ghosn.I'm sorry we passed judgment on youbefore all the facts came out.Carlos has since been hidingout in Lebanon ever since,giving interviews once in awhile to try and clear his name.Meanwhile, the Japanesegovernment is pressuring Lebanonto rethink the extradition of Ghosn.Needless to say, thisinternational political nightmarewasn't great for business.So Nissan has been taking steps,to let's say, refocus the narrative,introducing their plansto move past it all,and focus on what really matters:making their cars good.(upbeat music)Nissan unveiled their NissanNext strategy in 2020,as a plan to take the companyinto its next chapter,and use it like one of those men-in-black,memory-erasing lights.So people forgot about thelast 10 to 15 years of Nissan.The plan highlighted a redesignof all that Nissan has to offer.Plus upgraded generations, a new Z,and an all new electric platform.In fact, Nissan CEO, AshwaniGupta, said in his presentationthat they were usingNissan next, to quote,- Redefine ourbusiness, our culture,and our product.- From A to Z.And then he stood insilence for a few seconds,as no one clapped,maybe 'cause they didn'tunderstand the alphabet.(chuckles)One of the biggest, themost surprising updatesis that we're gonna see a new Frontier,which hasn't seen a newgeneration since 2004.Well, I mean, you know, they dress it up,make it look nicer,but it's essentially beenthe same for that long,which is insane.- I gotta say, the2022 Frontier looks great,albeit the capabilitiesare a little less than its competition,namely the Chevy Coloradoor the Jeep Gladiator.But hey, it's a stepin the right directionfor a company that is knownfor taking their sweet timeintroducing next-gen vehicles.Like seriously, it looks- it looks good.It looks really good.Along with the Frontier,we also got a glimpseof the new updated Pathfinder,which I actually haven't seen yet.Let me- let's see here.That does look nice. Ooh,what's this off-roady one?Eh, this is the nice-I'm all right with that.Whoa, Pathfinder, I haven'tseen you since before COVID,you've been working out?The 2022 Pathfinder's biggerand bulkier than ever.Now can seat up to eight people.The best part is Nissangot rid of the continuouslyvariable transmission in the Pathfinder.So no more cheap CVT problems.And mind you, I still can'tafford any of these vehicles,but it's fun to get lostin the fantasy, isn't it?I'm imagining me, over-landingin that Pathfinder,truly finding some paths of my own.(uplifting music)- Paths of my own.Paths of my own.Woaaa, Pathfinder.As for EVs, Nissan is makingtheir entry-level electric car,the Leaf, a lot more attractivefor ballers on a budget.The range stays about thesame at about 150 miles,but the electric motor is more powerful,and quick-charging ports are now standard.The updated Leaf isactually thousands lessthan the previous-gen.That's right, the base Leafis more than $4,000less than the 2021 Leaf.And when you add the $7,500EV government incentives,that puts the MSRP right above $20,000,that's pretty amazing.Even the high-end trimlevel, the Leaf S Plus,is only $26,000 after therebate, that's awesome.This is a pretty sick development,considering EV's like the BMW i3,which has the same range,starts at close to $45,000.Nissan understands how to move forward,especially with electric,and that's evidenced by their new EV,the Ariya, priced at around $40,000.The Ariya electric SUV is taking aimat Tesla's model Y,although I think it looksa bit cooler, speciallyin akatsuki copper.The specs stack up to the model Y as well,with 389 horsepower inthe performance version,of top range of 310 mile-per-charge,in the long-range trim level.Very cool.Not specific to any onecar that Nissan makes,but throughout their whole lineup,interiors are getting upgraded.Because let's be honest,the past couple of decades,Nissan interiors have been pretty... meh.Before this starts to soundlike a Nissan commercial,though, I want to reiteratethat they maybe tried to frameCarlos Ghosn, and cover itup, and that that sucks.(applause)- Hello, New York City, I'm Cody Walker.And now it's my great pleasure,to introduce for the very firsttime, the all-new Nissan Z.(car revving)- We've all seen the new Z by now.And overall, it's gotten a greatreception from enthusiasts.The z35 is inspired by basicallyevery generation before it,and you can find stylingcues all over the carto prove that.There's the front fasciathat was inspired by the original 240,the taillights inspired by the z32,even the gauge clusterand boost gauge placementis a nod to the old Zs.While this car is respected by old heads,and young heads alike,it's beautifully modernizedand has something for everyone.And I really love it.As far as the powertrain goes,our suspicions werecorrect when we guessedit would have the twin-turbo V6 enginefrom the Infiniti Q50 andQ60, it makes 400 horsepower.Hence why people think the z35will be called the foreign Z.Those 400 horsepowersent to the rear wheels,either through a 9-speedautomatic or a 6-speed manual.I just want to say that it's awesomeNissan is still offering newZs with a third pedal in 2021.Great job, guys.When they said that itwould have a manual,I didn't even know that therewas a crowd in the audience.This is when the crowd cheered the most.(audience cheering)- Even Ashwanistarted punching the air.This shows that even though it might meanmore cost to them, at the endof the day, to offer manual,they're still willing to give the fanswhat they want out of this car.Speaking of cost, at acost of around $40,000,the new Z price is exactly wherewe predicted it would fall.The optimist in me was hoping for $35,000,but that might've been wishfulthinking, in retrospect.But the 40 grand price tagfalls in line with the 370,if you count for inflation,Ashwani said in hispresentation, that quote,- The Z has always beenan accessible sports car.- And that's true.When the 240 debuted in 1969,it was meant to be anaffordable alternativeto American sports cars.And that's still true.I'm sure the highest trim willprobably be close to $50,000,but for a 400 horsepower sports car,that's still attainablefor a lot of people.I think in my head, anycriticisms towards the new Zis that maybe Nissandidn't go hard enough.I don't know, maybe we'll see a refreshwhere they break away a littlebit from the retro styling,and start to do something new.Maybe we'll see that inlike five, seven years,or in the case of Nissan, 15 years.Take the Corvette CA for example, right,obviously a Corvette,very Chevy, very Corvette.But if you put it next to the C7,it looks a lot different.Chevy took a big swing and it paid off,everyone wants one of those things.That being said, if anyonefrom Nissan is watching this,I still think the Z looks amazing.I really want one, it's onmy short list of cars to get.Everyone wants one.So overall thenew Z is pretty muchas we predicted.Nissan luckily didn't surpriseus with any curve balls,so, at least for now.There's no doubt in my mindthat when the Z goes to marketin the US in spring of 2022,it will be in high demand.Most people who are gonnabuy one will buy a Zregardless of what's in theheadlines about Carlos Ghosn,or anything related to Nissan.Z fans are hardcore.And from what I've seen so far,the z35 is a great next chapter,in the more than 50-year lega-Z.Just made that up, Nissan,you can use that if you want.Just send the royaltiesto 6969 Sheeeeesh Street.Goddammit.(Joe and Graham laugh)So now that we know what tolook forward to with the new Z,what should we see fromNissan in the future?- As a Nissanfan, I think the companyis taking the correct steps forwardwhen it comes to turningtheir public image around.There's a lot of historybehind that badge.There's a lot of fansthat have been turned offover the decisions the company has madeover the last few decades.If Nissan can make balanced, reliable carslike they did in the 80s and 90s,and stop cutting corners,when it comes to things likeplastic parts and CVTs and whatnot,they should be able towin over a new groupof young enthusiaststhat grew up in a timewhere Nissans were cheap, fleet vehicles.Obviously I do not have a business degree,and this is a totalarmchair-quarterback speak,but I think they're taking the right stepsto achieve that goal.And now that theZ has been taken care of,what I would love to seeis a new GTR as well.Possibly the biggestcomplaint you see about Nissanis that they are verylate to update models.Think about it.The 370z was in production for 11 years.Now think about how muchtechnology has advancedfrom 2008 to 2020; that's way too long.And it's not even the oldest.The GTR, Nissan's halo car,and a symbol of their legacy,has been produced in its current statewith minor refreshes hereand there and some updates,since 2007; 14 years.I know sports cars don'tmake a ton of moneyfor car companies, but this car is Nissan.If there were any symbolof a company's vitality,this is it.And they've let itbecome a little stagnant.Nissan, if you're listening,use all this interestyou drummed up from the Z presentation,and your new models, tomotivate your engineersto design the next GTR.The next generation of carenthusiasts deserves an R36,so they can feel the same excitementwe felt watching Godzilla tearup the track back in the day.Or talk about how wewould improve deliveryon Paul Walker's R34 in thesecond "Fast and Furious".That new generation of enthusiastdeserves, if nothing else,a benchmark of modernperformance printed on a posterthat they can hang in their bedroom,assuming kids still do that.I think kids just likelights now, led lights.I hope Nissan is back,because at the end of the day,I'm a Z boy, and I want more fun cars.- Give her the beans, James!- Give it the beans.- Give it some beans.- That's the beans.- I gave it too many beans.- Couple beans.- Give her the (beep) beans, James!- Gimme some beans, baby.- Forward! Oh...- We said it a lot, you heard it a lot,and now it's on a freaking shirt.- The Give It The Beanst-shirt is officially here.It's got a cool Give ItThe Beans hit on the front.And a Tacoma with all thehigh-low fixin's on the back.Get yours right now,donutmedia.com, only $29.98,which is so much less than $30.Get yours before supplies runout, and give it the beans.(truck revving)- That's enough beans.Thank you so much forwatching "WheelHouse".If you're a big donut super freak,and you want more content,check out the donut undergroundby hitting that join button down below,you'll get access to our discord server,you'll get behind-the-scenes videosthat no one else has seen,director's cuts of some high-low episodesthat you're gonna wanna check out.Follow donut on all social mediaat donutmedia for donut updates.Follow me on my lifeupdates, at nolanjsykes.Be kind, see you next time.It's very hot in here.