Introducing the Yu Yuphoria - iGyaan Launchpad with Rahul Sharma, CEO

The Future of Flagship Phones: Unveiling the Euphoria

In the world of smartphones, flagships have long been the benchmark for high-end features and premium materials. However, with the rise of new technologies and innovations, the traditional notion of a flagship phone is evolving. The latest device to challenge this status quo is the Euphoria, a phone that promises to deliver an exceptional user experience without the hefty price tag.

The Design and Build Quality of the Euphoria

One of the standout features of the Euphoria is its design and build quality. The phone's exterior is crafted from premium materials, including Gorilla Glass 3 on both the front and back, ensuring a durable and scratch-resistant surface. The device also boasts an aluminum frame that provides additional strength and durability. Additionally, the Euphoria's dimensions are carefully considered to ensure a comfortable grip in the hand, making it easy to use for extended periods.

The Speaker System: A Game-Changer

When it comes to audio quality, the Euphoria takes a bold approach by using AC (Alternating Current) as its speaker system. This innovative technology provides an exceptional listening experience, with clear and rich sound that's unmatched in many flagship phones. The use of AC is also noteworthy for its low power consumption, making it an ideal choice for devices that need to conserve battery life.

The Camera: A Cut Above the Rest

The Euphoria's camera system is another area where it excels. Equipped with the Next-Generation camera technology from Oi, the device boasts a compact and lightweight design that makes it easy to carry around. The camera also features fast charging capabilities, allowing users to quickly capture multiple shots without straining their battery. Furthermore, the Euphoria's advanced camera software ensures that every photo is taken with precision and accuracy.

Fast Charging: A Game-Changer

The Euphoria's battery life is enhanced by the integration of fast charging technology. This feature allows users to quickly top up their device, providing an additional 65-70% of juice in just 45 minutes. The use of fast charging is a significant departure from traditional power-saving measures and demonstrates the Euphoria's commitment to delivering a premium user experience.

The Hardware: A Powerful Package

Underneath the Euphoria's sleek exterior lies a powerful hardware package that delivers exceptional performance. Equipped with the Snapdragon 410 chipset, the device can handle demanding tasks with ease, making it an excellent choice for gaming and other resource-intensive activities. Additionally, the phone features LTE connectivity, ensuring seamless internet access on the go.

The Software: A Customized Experience

The Euphoria's software is designed to provide a customized experience tailored to each user's needs. The device comes pre-installed with Android 5.0 (Lollipop) and CyanogenMod, an open-source operating system that offers users more control over their device. Furthermore, the phone features a new app themer that allows users to personalize their apps, giving each device a unique look and feel.

Conclusion

The Euphoria is a flagship phone that challenges traditional notions of high-end devices by offering a premium experience at an affordable price point. With its innovative design, exceptional audio quality, advanced camera capabilities, fast charging technology, powerful hardware, and customizable software, this phone is poised to disrupt the smartphone market. By democratizing technology and making it accessible to all users, the Euphoria promises to enhance daily life and provide a seamless user experience.

"WEBVTTKind: captionsLanguage: enwith the launch of the urea last year U marked its own space in the Indian smartphone market we are here to sit in a closed room session with their CEO to discuss what they have to offer and where the company goes from here so exciting year Rahul um the U brand uh was launched why are we here yeah I'm truly excited to be here Barat as you know uh last time when we met uh it was a launch of uh our U brand that was uh the first time we were coming up with this brand new which was a brand which was completely focused on Tech natives digital natives a brand which was uh uh all about giving power to when users uh empowering people uh so that those people who want to customize their experience about uh about the way they use their phone the the brand was about that uh so far so good the journey has been uh outstanding amazing and we are truly truly proud of uh this brand and uh uh here to show you something which uh you know something which you have never seen before is uh and it is called as Euphoria so the name is also uh slightly iconic I mean there's a story behind the name isn't it certainly so as I said that the whole brand is all about people by the people so when we when we were you know making urea and urea was launched it was a huge frenzy and that time we uh you know we thought that okay uh and we were overwhelmed with the with the love and support of people we said you know for our next uh launch for our next product how do we do that because see with the with the great power comes also great responsibility uh so we said okay for our next uh product why don't we go back to the people because the brand is all about people why don't we go back to the people and and ask them that uh what do they need in their phone what uh is it that they want to use it for uh you know more and more and also what do they want to call it so the name actually Euphoria came from you know the whole U Community they named it and uh you know we designed it and we you know we made product for you okay so what's the unique thing youve just come on Twitter as well and you were uh leaking your own videos uh giving us information about what the product is going to be okay so coming on Twitter and leaking was actually there was so much fun happening inside so I just wanted to share that you know whatever we're doing inside with with everyone and I hope people like that uh and the the see the I I'll tell you what there's a there's a story actually which happened with us in um you know while making Euphoria so when we ask people okay what do you want to name it we got so many names we said all right you want okay what screen size do you need people said five 5.5 4.7 5 5.2 but majority of said okay five we said okay we'll go with 5 in okay then we said okay what material do you want to use in your phone and people uh you know and and we we were like hoping people to come up with the let's say polycarbonate or glass but majority of the people said metal and that actually uh you know I think that actually put us in a tight spot right because metal in some something like this has never been seen and never been done this phone is uh is one of the first phones in the world which is using a metal stamping process so the phone is yeah the whole phone is encased uh you know with the completely metal and uh I think in in this segment in this category across the world be the first one to use this process the euphoria that you're talking about is going to be metal so I I see the phones lying over there you're going to be uh giving us two color options this time around so before I come on the colors I would just like to emphasize here that uh this is again one of the first phones which is uh designed by you and uh Made in India okay I think uh you know for this uh our whole team is uh is very very proud completely exed and uh again we using PVD as a process which allows us to uh you know come up with different colors so uh we have two colors here one as you can see is uh is box steel we call this okay and uh second we call it a champagne gold with white okay nice now this is something which you will only yes only uh see in Flagship phones is now here in Euphoria and um and I've been using this phone from now a couple of months believe me after this uh uh I really have started doubting why people you know go and buy for you those truly truly expensive Flagship phones because this the whole experience is you know as good as Flagship uh so to me this is flagship actually okay so you have a premium construction everything in this phone is premium uh so uh we have taken care of each and every small minute minutest detail so uh let me start uh of course from the design the whole metal casing is beautiful to look at the handhold feeling is is really really premium is really really like Flagship number two uh for example in in terms of music so normally we have seen people you know do care about your photos but uh music is is not taking that front seat but we care a lot about your music uh so uh for enhanced Music Experience we using wson as a Kodak Insight okay it also enhances your battery life because uh it uh you know it it it gives you fantastic experience and uh works on a very low power footprint uh for external speakers we using a AC now again AC has been used in all premium Flagship phones as speakers so uh so we are using AC as speakers uh if we talk about uh camera we using the Next Generation camera from oi again uh the footprint is is very light so uh even if you're clicking multiple pictures it won't strain on your battery uh so like this each and every aspect has been taken care of and uh for glass we're using uh the third generation of uh Corning uh Gorilla Glass uh so uh everything in this phone uh is premium again battery is one important factor so uh fast charging is something which you will see only in flaxy phones we are using fast charging in this so you can uh uh you know get uh uh some uh 65 70% of juice in your uh battery let's say in 45 minutes flat and on top of it we're using Snapdragon 410 uh which can handle uh whatever you can throw on that chipset uh LTE enabled and also on top of it just just to add uh that uh this phone will also support volte and emms which is a feature which is going to come um so uh so this phone is Future Ready second uh in terms of sensors this phone is using all sensors what you can see in a flagship phone so we have not cut down on any of the sensors wow so as I said you know after using this phone I really don't understand uh that why do you need to go and spend so much on Flagship because this actually is a flagship pH okay so it's a flagship phone it's got premium materials it's got premium Hardware uh you styled it and you designed it to look like a premium device we heard rumors that the pricing is also going to be premium so let's get into that for a little bit of course for a premium or for a flagship year the pricing has to be premium or Flagship but uh we believe in uh in democratizing technology uh we believe in massification of Technology uh and this is all for all the tech Natives and digital Natives and uh U is a brand which is uh as the name suggest it's it's all about you so of course uh the prizing will also be Flagship so when I say Flagship uh is going to be FL sh from the wow factor okay so what is the price so for this uh device uh we are pricing uh this device uh at a premium uh pricing of uh 79 wow yeah the whole design the handhold feeling everything is very very premium but uh as I said the the price is also uh very premium is like 79 but uh uh when I said 79 I I I I saw you in that euphoric stage but uh I want to see you know everyone in that euphoric stage so for that uh I think we will uh reposition the price to 69 wow so if I keep talking to you a little more will we keep going lower you may try that okay so 69 is an amazing price um you you've got everything possible in this product but one one sort of tie up that caused a big stir when you launched you was Cyanogen as operating system layer for your product how has that been as an experience for you with us for you know for our products I think sanen has been a great great experience and and in this phone also we are using lollipop 5.0 which is syen 12 release and uh this release comes up with the uh multiple option choices uh when I say choices because there's a there is a module called choices and under choices we have an integration of true color which is beautifully blended into your dialer this is the first time this will be released uh across the world it will be released on Euphoria so uh uh we are you know looking forward to that experience uh second uh we coming up with a new app themer in this and that in this app themer you can customize even your apps so each and every app you can customize differently and again this is know one of the first in the world coming on this phone so the experience uh of uh of Cogen the flavor is going to be very very different last year was all about Flagship Killers you're basically killing Flagship Killers with this Flagship killer yeah hopefully uh see we are always known to uh to disrupt we are always known to surprise we are always known uh to shock and uh in a good way uh and I hope this uh this phone will bring a lot of value to our users will enhance uh their experience and we'll help them in their day-to-day life and uh uh we'll keep them you know keep these guys always continuous in stage of euphoria so uh looking forward to that nwith the launch of the urea last year U marked its own space in the Indian smartphone market we are here to sit in a closed room session with their CEO to discuss what they have to offer and where the company goes from here so exciting year Rahul um the U brand uh was launched why are we here yeah I'm truly excited to be here Barat as you know uh last time when we met uh it was a launch of uh our U brand that was uh the first time we were coming up with this brand new which was a brand which was completely focused on Tech natives digital natives a brand which was uh uh all about giving power to when users uh empowering people uh so that those people who want to customize their experience about uh about the way they use their phone the the brand was about that uh so far so good the journey has been uh outstanding amazing and we are truly truly proud of uh this brand and uh uh here to show you something which uh you know something which you have never seen before is uh and it is called as Euphoria so the name is also uh slightly iconic I mean there's a story behind the name isn't it certainly so as I said that the whole brand is all about people by the people so when we when we were you know making urea and urea was launched it was a huge frenzy and that time we uh you know we thought that okay uh and we were overwhelmed with the with the love and support of people we said you know for our next uh launch for our next product how do we do that because see with the with the great power comes also great responsibility uh so we said okay for our next uh product why don't we go back to the people because the brand is all about people why don't we go back to the people and and ask them that uh what do they need in their phone what uh is it that they want to use it for uh you know more and more and also what do they want to call it so the name actually Euphoria came from you know the whole U Community they named it and uh you know we designed it and we you know we made product for you okay so what's the unique thing youve just come on Twitter as well and you were uh leaking your own videos uh giving us information about what the product is going to be okay so coming on Twitter and leaking was actually there was so much fun happening inside so I just wanted to share that you know whatever we're doing inside with with everyone and I hope people like that uh and the the see the I I'll tell you what there's a there's a story actually which happened with us in um you know while making Euphoria so when we ask people okay what do you want to name it we got so many names we said all right you want okay what screen size do you need people said five 5.5 4.7 5 5.2 but majority of said okay five we said okay we'll go with 5 in okay then we said okay what material do you want to use in your phone and people uh you know and and we we were like hoping people to come up with the let's say polycarbonate or glass but majority of the people said metal and that actually uh you know I think that actually put us in a tight spot right because metal in some something like this has never been seen and never been done this phone is uh is one of the first phones in the world which is using a metal stamping process so the phone is yeah the whole phone is encased uh you know with the completely metal and uh I think in in this segment in this category across the world be the first one to use this process the euphoria that you're talking about is going to be metal so I I see the phones lying over there you're going to be uh giving us two color options this time around so before I come on the colors I would just like to emphasize here that uh this is again one of the first phones which is uh designed by you and uh Made in India okay I think uh you know for this uh our whole team is uh is very very proud completely exed and uh again we using PVD as a process which allows us to uh you know come up with different colors so uh we have two colors here one as you can see is uh is box steel we call this okay and uh second we call it a champagne gold with white okay nice now this is something which you will only yes only uh see in Flagship phones is now here in Euphoria and um and I've been using this phone from now a couple of months believe me after this uh uh I really have started doubting why people you know go and buy for you those truly truly expensive Flagship phones because this the whole experience is you know as good as Flagship uh so to me this is flagship actually okay so you have a premium construction everything in this phone is premium uh so uh we have taken care of each and every small minute minutest detail so uh let me start uh of course from the design the whole metal casing is beautiful to look at the handhold feeling is is really really premium is really really like Flagship number two uh for example in in terms of music so normally we have seen people you know do care about your photos but uh music is is not taking that front seat but we care a lot about your music uh so uh for enhanced Music Experience we using wson as a Kodak Insight okay it also enhances your battery life because uh it uh you know it it it gives you fantastic experience and uh works on a very low power footprint uh for external speakers we using a AC now again AC has been used in all premium Flagship phones as speakers so uh so we are using AC as speakers uh if we talk about uh camera we using the Next Generation camera from oi again uh the footprint is is very light so uh even if you're clicking multiple pictures it won't strain on your battery uh so like this each and every aspect has been taken care of and uh for glass we're using uh the third generation of uh Corning uh Gorilla Glass uh so uh everything in this phone uh is premium again battery is one important factor so uh fast charging is something which you will see only in flaxy phones we are using fast charging in this so you can uh uh you know get uh uh some uh 65 70% of juice in your uh battery let's say in 45 minutes flat and on top of it we're using Snapdragon 410 uh which can handle uh whatever you can throw on that chipset uh LTE enabled and also on top of it just just to add uh that uh this phone will also support volte and emms which is a feature which is going to come um so uh so this phone is Future Ready second uh in terms of sensors this phone is using all sensors what you can see in a flagship phone so we have not cut down on any of the sensors wow so as I said you know after using this phone I really don't understand uh that why do you need to go and spend so much on Flagship because this actually is a flagship pH okay so it's a flagship phone it's got premium materials it's got premium Hardware uh you styled it and you designed it to look like a premium device we heard rumors that the pricing is also going to be premium so let's get into that for a little bit of course for a premium or for a flagship year the pricing has to be premium or Flagship but uh we believe in uh in democratizing technology uh we believe in massification of Technology uh and this is all for all the tech Natives and digital Natives and uh U is a brand which is uh as the name suggest it's it's all about you so of course uh the prizing will also be Flagship so when I say Flagship uh is going to be FL sh from the wow factor okay so what is the price so for this uh device uh we are pricing uh this device uh at a premium uh pricing of uh 79 wow yeah the whole design the handhold feeling everything is very very premium but uh as I said the the price is also uh very premium is like 79 but uh uh when I said 79 I I I I saw you in that euphoric stage but uh I want to see you know everyone in that euphoric stage so for that uh I think we will uh reposition the price to 69 wow so if I keep talking to you a little more will we keep going lower you may try that okay so 69 is an amazing price um you you've got everything possible in this product but one one sort of tie up that caused a big stir when you launched you was Cyanogen as operating system layer for your product how has that been as an experience for you with us for you know for our products I think sanen has been a great great experience and and in this phone also we are using lollipop 5.0 which is syen 12 release and uh this release comes up with the uh multiple option choices uh when I say choices because there's a there is a module called choices and under choices we have an integration of true color which is beautifully blended into your dialer this is the first time this will be released uh across the world it will be released on Euphoria so uh uh we are you know looking forward to that experience uh second uh we coming up with a new app themer in this and that in this app themer you can customize even your apps so each and every app you can customize differently and again this is know one of the first in the world coming on this phone so the experience uh of uh of Cogen the flavor is going to be very very different last year was all about Flagship Killers you're basically killing Flagship Killers with this Flagship killer yeah hopefully uh see we are always known to uh to disrupt we are always known to surprise we are always known uh to shock and uh in a good way uh and I hope this uh this phone will bring a lot of value to our users will enhance uh their experience and we'll help them in their day-to-day life and uh uh we'll keep them you know keep these guys always continuous in stage of euphoria so uh looking forward to that n\n"