**Samsung Enters the Mid-Range Market with the M20: A Threat to Established Players**

It appears that Samsung is directly targeting Xiaomi-type companies by offering a device with impressive specs at an affordable price point of $200 USD. The M20 features an Infinity V display, a teardrop-style bezel, and is powered by a massive 5000 milliamp hour battery, which is the largest Samsung has ever used in a device. This suggests that Samsung is willing to invest in its devices to offer a premium experience at a lower price point.

**A Shift in Market Dynamics**

The fact that Samsung is entering the mid-range market with such impressive specs indicates a shift in market dynamics. With more players in the space, competition is increasing, and manufacturers are now focusing on delivering more for less. This trend is expected to continue, and consumers will benefit from it. The M20's price point of $200 makes it an attractive option for buyers who want decent specs without breaking the bank.

**Software and Branding**

While Samsung's software offerings have been inconsistent in the past, especially with regards to branding, the company seems to be focusing on creating a unique user experience that appeals to Millennials. The device will likely come with some bloatware, but it's unclear how much of this will be specific to the M-series Galaxy brand. The fact that Samsung is willing to invest in software and branding suggests that they are taking a more aggressive approach to compete in the mid-range market.

**Infrastructure and Manufacturing**

As an integrated company, Samsung has a significant advantage when it comes to manufacturing components for its devices. They can produce almost entire smartphones from scratch, which allows them to be highly competitive in the market without sacrificing too much profit margin. This is particularly relevant in the $200 price point, where manufacturers are often forced to compromise on quality and performance.

**Potential Impact on Existing Brands**

The introduction of the M20 could potentially cannibalize Samsung's higher-end products, such as the Note series. However, this may not be a significant concern for Samsung, as they have a strong brand reputation that can still be maintained at lower price points. The fact that Samsung is willing to invest in devices like the M20 suggests that they are serious about competing in the mid-range market and offering customers a premium experience without the high-end price tag.

**Global Expansion**

While the M20 is initially targeting India, there is a possibility that it will expand to other markets, including Western Europe and North America. Samsung's global presence and reputation make them an attractive option for consumers in these regions who are looking for affordable devices with impressive specs.

**The Advantage of Brand Recognition**

One potential advantage of the M-series Galaxy brand at lower price points is the recognition and cachet that comes with it. A brand like Samsung can still offer a premium experience without the high-end price tag, which may appeal to budget-conscious buyers who are looking for a reliable device from a well-known manufacturer.

**Conclusion**

The introduction of the M20 marks a significant shift in market dynamics, as Samsung is now directly competing with established players in the mid-range market. With its impressive specs and competitive pricing, the M20 has the potential to attract customers away from higher-end devices. As the competition continues to increase, consumers can expect more for less, and manufacturers will be forced to adapt to deliver premium experiences at affordable price points.

"WEBVTTKind: captionsLanguage: enbig news Samsung what do you got well it's making cheaper phones for India that is a smart move a big move and a smart move they've got a new brand coming out called IBM which apparently stands for Millennials it's a term that has mixed reactions but it's definitely a group of individuals who love their smartphones every girl in the picture is locked into her phone at least it's very modern yes and thank goodness it's just an M instead of Millennials the whole imagined the galaxy millennial the m-series are set according to Samsung to redefine the affordable and mid-level price smart phones specifically in India but eventually potentially globally worldwide the crazy thing that's been happening the good thing that's been happening is that a lot of innovation has been going on in the mid-range and even the low end of the smartphone market because somehow that became the competitive space because of markets like China and India in this particular case so they're gonna put out two devices the m10 and m20 which are going to be around like 150 to 200 dollars USD equivalent so with those price points it appears that Samsung is squarely targeting the Xiaomi type companies they're going after the red meat brands and they're going after the price to performance ratio concept they're bringing their a-game their most aggressive game to the mid-range imagine this they're saying this device here is going to have an infinity V display that's a teardrop style bezel as' display and this device the m20 will supposedly have a five thousand milliamp hour battery which is the biggest Samsung has ever put in a device now imagine the biggest battery they've ever used going into a device that's gonna be around $200 what does that tell you about what's happening in the industry it's it's changing rapidly mm-hmm and if you can get decent specs for you know 200 bucks can't go wrong there no what if they run Android one well no you know that's what I'd be looking for yeah Android one would be great I don't know if Samsung is going to be particularly interested in that obviously Xiaomi does it but they don't do it in the read me brand as far as I know so because of the branding the Millennial aspect that will likely go along with that package I'm guessing they're gonna try to have something with the software that encompasses that branding like that that speaks to Millennials so I'm not too optimistic about the software I think there's probably gonna be some maybe some stuff in there a little bloat possibly can this little millennial bloat nonetheless the spec lists the target the motivation to go into this space for a player like Samsung is a really big deal like you said it's an indication of a shift in the market it's delivering more for less this is increasingly happening in this space as the number of players in the space has increased scroll down a little bit more and the reason that it's important coming from Samsung is because they are such an integrated company they are responsible for manufacturing screens various connectivity inside of these devices and components from the ground up processors and so on in many cases other smartphone makers rely on Samsung to deliver certain components for their eventual products or those other makers are relying on other brands besides Samsung to deliver those components since Samsung can manufacture pretty much an entire smartphone presumably they can be really competitive in this market and maybe they can play in this $200 space without losing too much money because there has been speculation that some of the major players with with this crazy cost of performance ratio are actually going out of their own pockets a little bit in order to deliver that so it makes Samsung a really scary competitor in the space I'm excited for this potential M 20 M 10 as well it's really amazing to see what will be possible in the coming year at these price points yeah and you brought up a good point like Samsung has an infrastructure already built for phones so they can essentially make the logistics for a cheaper phone like that you know no problem now as of right now the story is is indicating that this device will be targeting India but I think because Samsung is such a global player there's a chance possibly even a likelihood that this will branch out from that market into others and I think that would be a major win for customers elsewhere in the world also so if you're not in the Indian market this is still interesting and I think it's only a matter of time before people in Western Europe North America start to see better specs being delivered at a lower price point one thing it does do though is it possibly cannibalizes the high end of the market if you have this infinity V display a five thousand milliamp hour battery I think this device will have three gigs of RAM 32 gigs of storage is that gonna be good enough for most people if you can have that type of experience with a brand like Samsung ad 150 or 200 yeah would you get the note 10 I mean it's it's a much it's a month a ton for an argument so it looks like Samsung's willing to make that sacrifice because they understand to a degree the increasing competition and the fact that they have to have some kind of play now what the other brands have done Xiaomi with red knee with polka phone they created things that look like completely different brands Samsung can do that Samsung's just gonna call it the m-series Galaxy em there's a disadvantage of potentially cannibalizing their higher-end products but in a weird way there's an advantage on the low end of having a recognizable brand like Samsung and Galaxy without the price tag to match so you get a little cachet mm-hmm something that's reliable exactly depend of you're getting a brand name for a low ticket price this will be interesting to see how it shakes out all good for tech buyers in the audience all good for them they continue to get more for less well that competition and everyone wins that's itbig news Samsung what do you got well it's making cheaper phones for India that is a smart move a big move and a smart move they've got a new brand coming out called IBM which apparently stands for Millennials it's a term that has mixed reactions but it's definitely a group of individuals who love their smartphones every girl in the picture is locked into her phone at least it's very modern yes and thank goodness it's just an M instead of Millennials the whole imagined the galaxy millennial the m-series are set according to Samsung to redefine the affordable and mid-level price smart phones specifically in India but eventually potentially globally worldwide the crazy thing that's been happening the good thing that's been happening is that a lot of innovation has been going on in the mid-range and even the low end of the smartphone market because somehow that became the competitive space because of markets like China and India in this particular case so they're gonna put out two devices the m10 and m20 which are going to be around like 150 to 200 dollars USD equivalent so with those price points it appears that Samsung is squarely targeting the Xiaomi type companies they're going after the red meat brands and they're going after the price to performance ratio concept they're bringing their a-game their most aggressive game to the mid-range imagine this they're saying this device here is going to have an infinity V display that's a teardrop style bezel as' display and this device the m20 will supposedly have a five thousand milliamp hour battery which is the biggest Samsung has ever put in a device now imagine the biggest battery they've ever used going into a device that's gonna be around $200 what does that tell you about what's happening in the industry it's it's changing rapidly mm-hmm and if you can get decent specs for you know 200 bucks can't go wrong there no what if they run Android one well no you know that's what I'd be looking for yeah Android one would be great I don't know if Samsung is going to be particularly interested in that obviously Xiaomi does it but they don't do it in the read me brand as far as I know so because of the branding the Millennial aspect that will likely go along with that package I'm guessing they're gonna try to have something with the software that encompasses that branding like that that speaks to Millennials so I'm not too optimistic about the software I think there's probably gonna be some maybe some stuff in there a little bloat possibly can this little millennial bloat nonetheless the spec lists the target the motivation to go into this space for a player like Samsung is a really big deal like you said it's an indication of a shift in the market it's delivering more for less this is increasingly happening in this space as the number of players in the space has increased scroll down a little bit more and the reason that it's important coming from Samsung is because they are such an integrated company they are responsible for manufacturing screens various connectivity inside of these devices and components from the ground up processors and so on in many cases other smartphone makers rely on Samsung to deliver certain components for their eventual products or those other makers are relying on other brands besides Samsung to deliver those components since Samsung can manufacture pretty much an entire smartphone presumably they can be really competitive in this market and maybe they can play in this $200 space without losing too much money because there has been speculation that some of the major players with with this crazy cost of performance ratio are actually going out of their own pockets a little bit in order to deliver that so it makes Samsung a really scary competitor in the space I'm excited for this potential M 20 M 10 as well it's really amazing to see what will be possible in the coming year at these price points yeah and you brought up a good point like Samsung has an infrastructure already built for phones so they can essentially make the logistics for a cheaper phone like that you know no problem now as of right now the story is is indicating that this device will be targeting India but I think because Samsung is such a global player there's a chance possibly even a likelihood that this will branch out from that market into others and I think that would be a major win for customers elsewhere in the world also so if you're not in the Indian market this is still interesting and I think it's only a matter of time before people in Western Europe North America start to see better specs being delivered at a lower price point one thing it does do though is it possibly cannibalizes the high end of the market if you have this infinity V display a five thousand milliamp hour battery I think this device will have three gigs of RAM 32 gigs of storage is that gonna be good enough for most people if you can have that type of experience with a brand like Samsung ad 150 or 200 yeah would you get the note 10 I mean it's it's a much it's a month a ton for an argument so it looks like Samsung's willing to make that sacrifice because they understand to a degree the increasing competition and the fact that they have to have some kind of play now what the other brands have done Xiaomi with red knee with polka phone they created things that look like completely different brands Samsung can do that Samsung's just gonna call it the m-series Galaxy em there's a disadvantage of potentially cannibalizing their higher-end products but in a weird way there's an advantage on the low end of having a recognizable brand like Samsung and Galaxy without the price tag to match so you get a little cachet mm-hmm something that's reliable exactly depend of you're getting a brand name for a low ticket price this will be interesting to see how it shakes out all good for tech buyers in the audience all good for them they continue to get more for less well that competition and everyone wins that's it\n"