Episode 78 - Matt Sephton, former Apple Technology Evangelist, and the early WWDC news

The Future of Apple's WWDC Conference

Years from now, it's easy to imagine that the Mac may go away and that the kids raised on Swift playgrounds and creating code in the iPad will be using some future version of iPad as their primary computing device. It's kind of moving in well that yeah, that's bold. And what's nice about it is I've set it to be years out so I can wait years to be wrong, years potentially after I'm dead. Well, just in case that could be shorter than years could be it's a little grim.

Never know never know what the future holds, but one thing is for sure, Apple has returned WWDC to its developers, it's no longer the consumer event that has been for the past few years. They didn't announce any hardware, a lot of the stuff they did announce was very developer-focused and they announced a lot of things that will very soon help devs create great products for consumer consumption. You can kind of see that with mainstream coverage, slight disappointment at WWDC's lack of announcements, but there you are, a lot of people misinterpret what this conference is all about, and it's turns out, it's actually for the developers.

Yeah, interesting, that's the biggest takeaway. I mean, you can just see it, how much time do they spend on Swift? Right at the end of the keynote, they spent quite a bit of time talking about Swift playgrounds, and also spending quite a bit of time just talking about Swift. Time that previously would have been spent talking about some throwaway iOS feature that is kind of flashy and raises excitement for the general consumer. None of that.

My biggest disappointment out of this whole thing was so small, my biggest disappointment was that Cred Federi said one more thing and then didn't deliver. He just happened to have to say something that he forgot from the script. Yeah, if you're going to invoke those magic three words, you really have to invoke them.

The Music Demo: A Cringy Moment

I thought it was a bit awkward and cringy. It was a bit cringy. It was but not because of what she was doing; it was because of expectations as to what the keynote is supposed to be.

Eddie Q's Karaoke Stick for One More Year in a Row

No, no, no, stop right there. Break it down. You can have Eddie Q doing his karaoke stick for one more year in a row or you can have both was the woman that Apple hired away from PepsiCo's music group. Where she was responsible for getting Beyoncé into Super Bowl 47's halftime show. Yeah, this is a woman who knows her music up and down backwards and forwards has relationships with artists and has pulled stuff off that you or I would not be able to do.

Other People in Her Level

I take that back; there aren't that many people at her level. She's a music nerd and she's fantastic. It was it was great. In if you have the if you go into WWDC keynote expecting what it is supposed to be, it's a product release kind of Celebration or something you know for consumers by Apple, then it comes off a bit differently.

A View from the Right Light

But I think if you view it in the right light, it was good. Yeah, that's my take.

Where Can People Find You?

Mikey Campbell can be found on Twitter at @mikeycampsell81 and on Apple Insider.