Sony 2024 TV Exclusive _ What To Expect and What Not To Expect

**The Future of LED TVs: What to Expect from Sony's Mini LED Lineup**

That would be it right there, you have lots of different levels of gradation of the dimming and now it's going to be deployed across way more zones than it ever has been before. Oh and bonus it consumes less power which means it'll skate by EU regulations more easily while still capable of achieving awesome brightness and blooming halo effect. I just don't think it's going to be part of the conversation that much longer, but doesn't mean that many LED TVs are just going to start steamrolling OLED there are still inherent issues with LCD screens but man it's going to get mighty close and it's still going to be cheaper to produce than OLED.

Speaking of peak brightness and nits, Sony isn't talking about what we can expect its new flagship mini LED TV of putting out but I will point to the fact that Sony just developed a 4,000 nit professional mastering monitor, a tool that Hollywood just hasn't had before and Sony's all about being able to replicate as closely as it can in its consumer TVs what its professional mastering monitors can do so I mean we'll see now to be clear I'm kind of taking Sony at its word here as far as the how and the why behind its backlightings sometimes technical explanation are really just marketing words to make things sound good on paper what really matters is what things look like in the real world but based on what I saw from this prototype and how much better it was than the X95L, I think this is legit. Look, I feel pretty confident that at least some of Sony's 2024 mini LED TVs are going to be extremely impressive everything we've loved about Sony TV performance just better than before and not a moment too soon because I know what Samsung TCL and Hisense are coming out with this coming year.

Fortunately, I do think Sony is going to be able to hang with the real world content but man you guys, I'm a little worried about the specs Wars because Hisense and TCL they are going to post up some specs numbers that will blow your mind for those who judge TVs based on the specs that are printed on a piece of paper well it seems like Sony is going to have to lean on its reputation pretty hard fortunately that rep is pretty strong right now so could work out as usual. The proof is in the pudding we'll have to see how it plays out but I for one am pretty thrilled that Sony has started pulling back the veil and I was honored to be part of the small crew of folks who got to see it.

That's what we can expect from Sony's mini LED TVs, and I think that we can expect the standard LED backlit TVs will improve in lock step with the mini LEDs they always have so then what about OLED well Sony didn't say anything about OLED TV tech specifically uh on this trip not about the OLED panel part, but I will just prepare you now for the idea that Sony may not have a successor to the A95L in 2024. I just don't think that Sony would be able to do anything meaningfully different in a new 2024 model so the A95L May stick around into 2025 I don't know, we see, I do think there will be new OLED TVs and I think the mid-tier OLED TVs are going to get some pretty fancy new features actually many of Sony's TVs will but that info well you're probably going to have to wait until May of 2024 to find out more for now.

**Sony's Mini LED TV Lineup: What We Can Expect**

We've been waiting for what feels like an eternity for some news on Sony's upcoming mini LED TV lineup, and it seems like the wait is finally over. In a recent interview, we got a chance to see some of the new TVs up close and personal, and I have to say, I was blown away by what I saw.

One of the standout features of Sony's new mini LED lineup is its ability to tackle brightness levels that were previously thought impossible. With peak brightness numbers expected to reach upwards of 4000 nits, these TVs are going to be able to rival even the most high-end OLED models in terms of sheer brightness and color accuracy.

But what really sets these TVs apart is their improved dimming capabilities. The new mini LED technology allows for a wide range of gradations in brightness levels, from very dark blacks to extremely bright highlights. This means that you'll get to see more nuanced and detailed images on your TV than ever before.

Another key feature of Sony's new mini LED lineup is its focus on power consumption. With EU regulations becoming increasingly strict, it's no surprise that Sony has developed a new technology that allows these TVs to consume less power while still delivering impressive brightness levels. This means that you can enjoy high-quality entertainment without breaking the bank or worrying about your energy bill.

**The Competition: Samsung, TCL, and Hisense**

Of course, no discussion of the latest TV trends would be complete without mentioning the competition. Samsung, TCL, and Hisense are all expected to release new models in 2024 that will rival Sony's mini LED lineup in terms of features and quality.

Samsung, in particular, has been making a lot of noise about its upcoming QLED TVs, which promise to deliver even better brightness levels and color accuracy than before. But with the arrival of Sony's mini LED lineup, it's likely that Samsung will have to up its game if it wants to stay competitive.

TCL, meanwhile, has been focusing on developing new technologies like its Mini-LED backlighting system, which promises to deliver improved brightness levels and reduced power consumption. And Hisense? Well, they're still working on their own mini LED lineup, but with the arrival of Sony's TVs, it's likely that Hisense will have to get creative if it wants to stay in the game.

**The Verdict: Will Mini LED Succeed Where OLED Failed?**

So what does all this mean for consumers like us? The answer is simple: more choices and better options than ever before. With Sony's mini LED lineup on the horizon, we can expect a wide range of features and technologies that will make our TVs even more enjoyable to watch.

But the question remains: will mini LED succeed where OLED failed? While it's difficult to say for sure, one thing is certain: with the arrival of Sony's mini LED lineup, it's going to be an interesting year in the world of TVs. Stay tuned for more updates and reviews as we get closer to the release date!

"WEBVTTKind: captionsLanguage: enFor the second year in a row Sony will not be showing new TVs at CES should we be worried  absolutely not and I'm not just going to tell you why I'm going to show you how Sony's 2024  TVs are going to be lit literally welcome back everyone I'm Caleb Dennison and I've been  waiting to show you this video for a little over 6 weeks doesn't sound like a long time but for me  it's felt like an eternity I think this is pretty exciting stuff anyway I hope you enjoy it and I  think you will because today I get to share with you that after years of keeping its LED and mini  LED backlight technology and how it works a very closely guarded secret Sony has finally brought it  out of the darkness and into the light I'm sorry I really am I just I can't help myself sometimes  anyway the story goes that in November Zeke and I traveled to Tokyo to take part in a very small  press trip hosted by Sony, along with such notable characters as Vincent Teoh, John Archer,Rasmus Larsen of FlatPanels HD fame, Kate Kozuch, and Jake Kroll. There was a little sightseeing, a lotof food but most of our time not spent on a bus or this 10 minutes we spent on the bullet train was  spent at Sony's headquarters where we got to go behind the scenes and learn a ton about what Sony  is up to and how Sony does what it does now some of what we learned on that trip is still Hush Hush  so it'll have to wait for a future video but Sony recently told me that we could take the wraps off  what we learned about Sony's backlight technology and what it means for 2024 Sony TVs so I'm going  to do a little showand tell around that in just a bit but before I do let me talk a little bit  about why why Sony isn't showing up at CES with new TVs some of what I'm about to share comes  from personal observation and well let's just say it stems from my experience in the industry  first let me unequivocally dispel the myths that have circulated about Sony being in some  kind of trouble or otherwise struggling I'm here to tell you Sony is doing just fine look I don't  want to get too inside baseball with you here but back in 2015 while Sony was still clawing back  from the devastating effects of the 2011 Tōhokuearthquake and the resulting tsunami among some  other challenges then Sony electronics president Mike fulo told me that Sony was going to lean  hard into premium this was kind of big news at the time because Sony once a household name in TV had  obviously taken a hit from new competition coming out of South Korea notably Samsung and LG at that  point it became clear that Sony was going to stop stop chasing market share dominance and instead  was going to turn its attention to capturing and holding a dominant chunk of the premium TV space  and it has TV enthusiasts know this Sony's TVs routinely win lots of editor's Choice Awards and  shootouts this all premium approach is a big part of why the so-called Sony tax exists actually you  know I made a whole video about this so I'll just link to that if you're interested right up there  the point is Sony is holding its own in the US TV space and Sony electronics ain't hurting at  all I mean even if it was hurting in the TV space Sony's camera division could probably make up for  it so no despite the rumors that you may have read online Sony is not not showing up to CES the way  it used to because it's on the struggle bus or something actually the reason Sony has changed  its approach to CES is well for us consumers it's a little bit boring honestly see Sony is a huge  corporation and they're doing a lot of interesting work in in mobility their whole CES 2023 press  conference was titled moving people forward and this car that they're making in partnership with  Honda was the central fixture speaking of I saw the SUV version of that car in Tokyo and  it was freaking awesome and then there's Sony Pictures Sony Imaging they're forging all these  partnerships Sony has a lot of divisions and a lot of coals in the fire anyway what I'm told is that  Sony sees CES as an opportunity to talk some Big pictures or corporate stuff while it's got this  bright spotlight on the global stage that is CES it gets one of the world's loudest microphones  for about an hour and they're going to use that strategically like I said for me and I assume  for you this is kind of boring I would rather see fancy new TVs and get excited for what's coming  later in the year but here's the other thing CES is a loud noisy place and I don't just mean it's  physically loud though it definitely is now when I say noisy I mean the massive volume of news and  videos and tech media coverage coming out of CES is just insane and overwhelming it's hard to keep  track of all the news coming out of that show it's fun to watch and talk about I mean that's  why we go but there's so much information coming out of there that for any company it's kind of a  crapshoot whether what you say is going to get noticed by the people that you want to notice  why not then have your own special press event for TVs or cameras or what whatever have that a  couple of months later when there's very little tech news going on and you can basically own  headlines for days I mean that's just smarter and taking that idea of skipping the rush hour  traffic a step further why not release your TVs a little later in the year when you're likely to  make a bigger Splash and own media coverage during that time again it's pretty smart it's a little  annoying for some of us sure but from a business perspective pretty smart so long as you don't lose  sales by coming out with product later in the year and so far it seems like that hasn't been  a problem I don't know we'll have to see how 2024 works out but how do you feel about that so that's  what's up with Sony's business now what kind of business have they been up to with their LED TV  backlighting well if you followed my TV reviews over the years you have heard me say repeatedly  that what Sony has always told anyone who asks for specs and details on their backlight systems is  it's not the number of zones or the number of LED these you use it's how you use them and I  would ask Sony okay I'll accept that but tell me how you use them that's different and of course  they wouldn't say but as frustrating as it may be to hear that side stepping sort of non-disclosure  answer for the most part Sony has done a pretty great job of achieving high performance results  with seemingly less dense backlight systems with fewer dimming zones there have been a couple of  exceptions like I wasn't a huge fan of the X90K for instance but for the most part Sony has done  a lot more with a lot less than its competitors I don't think Sony is going to start disclosing how  many manyi LEDs and how many dimming zones are at work in their TVs but now for the first time ever  Sony is showing us how its backlight tech works no more well it's a little eye of N and a little  toe of frog and then bam that's our secret sauce for this demo that I'm showing you right now Sony  literally peeled back the layers so we could see for ourselves and that's what you're seeing here  this is not a simulation where what you see on the right side of this prototype screen is a  representation of what the backlight is doing what you're seeing is the actual backlight in action  Sony dissected and peeled back screen layers so we could watch what it does and so that we could  see how it was improved over the already great X95L TV what you're seeing here is a result of  Sony taken the whole idea of a backlight system back to the drawing board Sony told me that it's  developed a new integrated circuit driver that is so tiny it can be housed within smaller clusters  of mini LED backlights think of it this way Sony's cognitive XR processor the one we all Rave about  right its job is to take a video signal break it up into a bunch of different parts and then send  instructions on what to do to the LED section of the panel and the LCD section of the panel for  the backlight system those instructions are just a bunch of data in order for the instructions to  be carried out that data has to be analyzed and turned into an analog electrical signal which then  gets routed to the appropriate LEDs or mini LEDs the execution of the processor's instructions is  carried out by a driver IC or integrated circuit well actually many many many driver IC's now what  Sony is saying is that it's made a driver IC so small that it can instantly increase the number  of zones in its TVs without giving up on super fine control and it's in that fine control that  we discover the next big difference that's always been in play on Sony's TVs what makes Sony's new  backlight system work so precisely is the number of dimming levels that it can assign to its  backlights some TVs just turned the backlights on or off that's it technically that's still  local dimming but it doesn't fit the commonly understood sense of the word dimming right like  at home if your lights are dimable that means that they aren't just on or off you can set them  at different brightness levels between off and on like 10% or 20% or 60% and so on Sony exerts more  levels of gradation of brightness in its LED backlights than most most of its competitors  and this new driver tech it's developed allows it to continue doing that but at a much larger scale  so if the challenge before was Sony didn't want to give up this granular dimming control just for  the sake of having more zones well now they can do that they can keep that dimming control and have  more zones and that's what makes it possible for you to kind of see what's happening in  the picture here even though what we're seeing is basically black and white grayscale and  it's not at the pixel level not quite pixel level but man it looks really close if we could kind of  bundle up Sony's magic with backlight control that would be it right there you have lots of  different levels of gradation of the dimming and now it's going to be deployed across way more  zones than it ever has been before Oh and bonus it consumes less power which means it'll skate  by EU regulations more easily while still capable of Achi achieving awesome brightness and blooming  halo effect I just don't think it's going to be part of the conversation that much longer that  doesn't mean that many LED TVs are just going to start steamrolling OLED there are still inherent  issues with LCD screens but man it's going to get Mighty close and it's still going to be cheaper to  produce than OLED speaking of peak brightness and nits Sony isn't talking about what we can expect  its new flagship mini LED TV of putting out but I will point to the fact that Sony just developed a  4,000 nit professional mastering monitor a tool that Hollywood just hasn't had before and Sony's  all about being able to replicate as closely as it can in its consumer TVs what its professional  mastering monitors can do so I mean we'll see now to be clear I'm kind of taking Sony at its word  here as far as the how and the why behind its backlights sometimes technical explanation are  really just marketing words to make things sound good on paper what really matters is what things  look like in the real world but based on what I saw from this prototype and how much better it was  than the X95L I think this is legit look I feel pretty confident that at least some of Sony's 2024  mini LED TVs are going to be extremely impressive everything we've loved about Sony TV performance  just better than before and not a moment too soon because I know what Samsung TCL and Hisense are  coming out with this coming year fortunately I do think Sony is going to be able to hang with  the real world content but man you guys I'm a little worried about the specs Wars because Hisenseand TCL they are going to post up some specs numbers that will blow your mind and for those who  judge TVs based on the specs that are printed on a piece of paper well it seems like Sony is going  to have to lean on its reputation pretty hard fortunately that rep is pretty strong right now  so could work out as usual the proof is in the pudding we'll have to see how it plays out but  I for one am pretty thrilled that Sony has started pulling back the veil and I was honored to be part  of the small crew of folks who got to see it so that's what we can expect from Sony's mini LED  TVs and I think that we can expect the standard LED backlit TVs will improve in lock step with the  mini LEDs they always have so then what about OLED well Sony didn't say anything about OLED tv tech  specifically uh on this trip not about the OLED panel part but I will just prepare you now for  the idea that Sony may not have a successor to the A95L in 2024 I just don't think that Sony would  be able to do anything meaningfully different in a new 2024 model so the A95L May stick around  into 2025 I don't know we see I do think there will be new OLED TVs and I think the mid-tier  OLED TVs are going to get some pretty fancy new features actually many of Sony's TVs will  but that info well you're probably going to have to wait until May of 2024 to find out more for  now that's what I've got for you on Sony TVs I do hope you enjoyed it thanks as always for watching  everyone what do you think let me know down in the comments please don't forget to like and  subscribe I'll see you on the next one and until then here's two other videos I think you might like\n"