The Future of AI: A Battle Between Apple and Google
Improvements to Siri Should Focus on Accuracy Rather Than Being Cheeky
When it comes to improvements to Siri, one thing is clear: they should not focus on being cheeky. Instead, they should focus on getting requests correct and doing a job well done. This means that Siri should be able to understand the song you're trying to tell someone about or know the context of your question. A good AI assistant should prioritize accuracy over attempts at humor.
The Apple Approach: Focusing on Ease and Empowerment
Apple's approach to AI is different from Google's. Rather than just focusing on showing off its capabilities, Apple focuses on making things easier for consumers. The company wants to empower users with its AI-powered tools, not make them feel like they need a replacement friend. When Apple talks about AI, it's talking about how it can help people do more and be better at what they do.
A Look at Google's Keynote: A Jumbled Mess of Services
Google's recent keynote was a confusing mess of services and products all under the umbrella of its new AI system called Gemini. There are various names for different aspects of Gemini, including some that will appear on Android phones and others that will live in Google search and Google Docs. Some of these services seem like they generate art or lesson plans, while others even create artificial coworkers named Chip to help with busy work. The messaging from Google is clear: let it do all the thinking for you.
The Problem with Google's Approach
Google's approach to AI is alienating consumers who want their data to be private and secure. Rather than focusing on making things easier for users, Google is trying to make us rely on its services more and more. The company wants us to trust that it has our best interests at heart, but how can we when its main business is in search and advertising? When Google's AI tries to sell you sneakers or recommend products, I'm not convinced that it truly cares about my needs.
The Apple Advantage: Focus on Privacy and Simplicity
Apple's approach to AI is different from Google's. Rather than just focusing on showing off its capabilities, Apple prioritizes privacy and simplicity. When Apple talks about AI, it's talking about how it can help people do more and be better at what they do, without compromising their data security. This is a big part of why I'm starting to think that Apple might win the AI battle with Google.
Apple's Handling of Messaging: A Key Advantage
One area where Google is lagging behind Apple is in its handling of messaging. When it comes to private emails and messages, Google wants us to trust that it will summarize our communications for us, without asking us too many questions or worrying about data security. This feels like a recipe for disaster, especially when Google has been caught giving summaries of users' private emails to third parties who want to use that information for their own gain.
The Potential for AI in Search: A Mixed Bag
Google's recent demonstration of its AI-powered search tool was promising, but ultimately underwhelming. The ability to take a video of a broken product and find a troubleshooting answer based on images and description is a great example of what AI can do. However, this feels like just the tip of the iceberg when it comes to Google's AI capabilities.
Will Apple Win the AI Battle?
As WWDC approaches, I'm hopeful that Apple will show off some impressive AI-powered tools that prioritize ease, empowerment, and data security. When Apple talks about AI, it's talking about how it can help people do more and be better at what they do. If Apple focuses on making its AI-powered services simple, secure, and easy to use, I think it has a good chance of winning the AI battle with Google.
Counting Down to WWDC: What Do You Want from AI?
Before WWDC, I'd love to hear your thoughts on what you want from AI in the future. What features do you hope will appear in an iPhone or Mac? How do you think Apple and Google should approach AI, and what are some areas where they're falling short? Let me know in the comments below!
"WEBVTTKind: captionsLanguage: enget ready for voice assistance on your devices to sound extremely annoying and yes this also means Siri well color me intrigued are you about to reveal something about AI on Monday open AI showed off chat GPT 40 it presents this new conversational generative AI technology to the world as a flirty bimbo because the men who programmed this voice wanted us to see how the ideal assistant is a giggling woman that's kind kind of unsure but totally interested in everything you have to say it looks like you're feeling pretty happy and cheerful yeah no uh the reason I'm in a really good mood is because we were doing a presentation showcasing how useful and amazing you are oh stop it you're making me BL and that's not all this week on Tuesday Google held a dismal 2hour IO keynote showing off a hodgepodge of AI gimmicks that also featured a bunch of um uh toally relatable generative voices with pauses an expressive fluff that give the AI some personality so let's uh let's dive into physics what's on deck for today well uh we're starting with the basics force and motion it's only a matter of time before these voices make their way into our everyday services and devices and Siri is likely next Bloomberg reports Apple made a deal with open AI to incorporate some sort of chat GPT programming smarts into the iPhone we will find find out the future of Apple's assistant in less than a month at WWDC it's Apple's developer conference so before we end this week full of cringy AI examples I think it's time we had a talk about the direction of Siri and apple could come out of WWDC looking amazing in the tech AI race as long as it doesn't do what Google is doing I'm brid Cary and this is one more thing Bloomberg reports that apple is right now in the closing of an agreement with open AI to put chat GPT on the iPhone but there's no guarantee whatever is being worked on would be unveiled right away Bloomberg also reports that apple is in an ongoing discussion also with Google over licensing the Google Gemini chatbot so clearly this shows you Apple may be finding ways to put these new chat bots in the next iOS somehow rather than reveal its own chatbot which makes sense Apple makes the hardware everyone uses to pull up a tool it doesn't necessarily need to make its own service but Apple does seem to want to update Siri and this could be related the New York Times is reporting that Apple wants to give Siri a brain transplant and it plans to show off an overhaul of the assistant at wwc's keynote on June 10th we all could wish for a smarter Siri but I am a little concerned about the influence of these chatbots will Apple's leaders make Siri sound like another Scarlet Johansson esque assistant when it interacts with our questions hello I'm here hi hi I'm Samantha right now my relationship with Siri is all about getting me answers quickly pull up the song Turn On The Lights what's the weather text my friend find my iPhone I just want to get to the point and yet this morning something happened at my home that really got me in a sour mood and I was doubtful that Apple may be going in the right direction when it gives Siri that break transplant so here's what happened early in the morning I'm in bed I gently wake up my husband and he quietly says to me hey sweetie how did you sleep my homepod answered him I don't need much sleep but it's nice of you to ask yeah it thought sweey was Siri which of course is incredibly annoying but the fact that Apple programs some nonsense to have it act like it's a human and thinking it's cute I mean who would ever ask it that question clearly someone at Apple thinks people talk like this to their devices as if this week couldn't give me enough ick it's an incredible turn off to hear a machine spout some sort of faked personality so a human will like it and if Siri goes down this route wasting my time with bubbly language like we saw from this week at Google and open AI then I promise you I'm going to disable Siri and not look back the improvements to Siri should not be about being cheeky to be a replacement friend it should just actually get requests correct to do a job it should know the song I'm trying to tell you to play or understand the context of my question now if Apple focuses on that for WWDC then the company will win the AI race with consumers who want things to be easier not flirtier I'm not going to bore you with every detail of the Google IO keynote but there is another aspect of this new AI movement that I want to touch on because in all my years as a tech reporter Google had one of the most poorly constructed presentations that I've seen there was no Hardware just to confus using jumble of AI Services Google's AI is called Gemini but there are also names of products within the Gemini system some things are going to be on Android phones and some things are living within Google search and Google Docs and some things generate art and some things generate lesson plans and you can even generate a coworker and name it chip if you don't want to hire another human to do busy work I don't know if it even matters what all of these things are called but Google spent 2 hours only talking about how AI is in all aspects of Google and the messaging from the company is that you should let Google do all the thinking for you don't research anything don't bother watching a video or reading an article just let Google tell you what you need to know and for some reason trust Google to get it right personally I want my AI to help me feel empowered to do more to be a superum apple leans into that when it makes you want to buy a new iPhone or Mac to have a better experience in this world and yet Google says oh don't worry about Hardware you buy just keep coasting along don't think too hard don't write your own messages you see it's a tech company that doesn't want us thinking too much for ourselves it's like saying the quiet part out loud Apple can also win this AI battle with how it handles messaging around privacy in Google's keynote we saw examples of Google giving summaries of your private emails telling you what purchasing decisions to make don't bother to question the business benefit of Google here an advertising company of getting their hands on that email data to know what companies are charging you for their services we also saw how Google can give you travel advice there were recommendations for a trip to Miami with AI and I can tell you as someone who is from Miami what was on the screen was pretty lame advice not one Cuban restaurant was suggested like you could just drop in and stumble down into the touristy part of town and come out with the same vacation result that Gemini offered now could Google be pushing me to a restaurant that pays for ads on Google nah listen I'll give Google credit that some of the AI showed had potential it can make search into a more visual tool that you could take a video of a broken product and Google search can find a troubleshooting answer based on the images of the product and a description of what is wrong but overall I'm left feeling like Google was so focused on showing that it does AI it forgot to tell me why to trust the company to do AI Google's main business is in Search and advertising and when Google's AI is trying to get me to spend money on sneakers I'm not convinced that they have my best interests in mind apple on the other hand is in the business of devices and having your data be private on those devices so when Apple talks about Ai and the future of its iOS and Mac software all the company has to do is lean into privacy keep things simple and it's going to be a home run on whatever tools apple rolls out in fact the way Google is going right now I might just be convinced to to switch over to Apple's email service yeah I might actually use Apple's calendar all to protect my data what a wild thought when Apple does get ready to reveal its AI plans I'm sure it's going to be spouting the word AI quite a few times but hopefully not as many times as Google I have a feeling that someone out there might be counting how many times we have mentioned AI today we went ahead and counted so that you don't have to no Mr Pai we were not counting AI we were counting something else it turns out you said dystopia 159 times folks just couldn't hear you say it because you called it Gemini let's hope Apple cares more about using AI to make service just work smoother rather than winning some AI mention contest or making Siri into a flirt I'm ready for your comments I'm sure you got plenty for me so sound off below and before WWDC I may feature some some of your comments in a future episode to see what are you really hoping for with AI in the future of an iPhone until next time thanks for watchingget ready for voice assistance on your devices to sound extremely annoying and yes this also means Siri well color me intrigued are you about to reveal something about AI on Monday open AI showed off chat GPT 40 it presents this new conversational generative AI technology to the world as a flirty bimbo because the men who programmed this voice wanted us to see how the ideal assistant is a giggling woman that's kind kind of unsure but totally interested in everything you have to say it looks like you're feeling pretty happy and cheerful yeah no uh the reason I'm in a really good mood is because we were doing a presentation showcasing how useful and amazing you are oh stop it you're making me BL and that's not all this week on Tuesday Google held a dismal 2hour IO keynote showing off a hodgepodge of AI gimmicks that also featured a bunch of um uh toally relatable generative voices with pauses an expressive fluff that give the AI some personality so let's uh let's dive into physics what's on deck for today well uh we're starting with the basics force and motion it's only a matter of time before these voices make their way into our everyday services and devices and Siri is likely next Bloomberg reports Apple made a deal with open AI to incorporate some sort of chat GPT programming smarts into the iPhone we will find find out the future of Apple's assistant in less than a month at WWDC it's Apple's developer conference so before we end this week full of cringy AI examples I think it's time we had a talk about the direction of Siri and apple could come out of WWDC looking amazing in the tech AI race as long as it doesn't do what Google is doing I'm brid Cary and this is one more thing Bloomberg reports that apple is right now in the closing of an agreement with open AI to put chat GPT on the iPhone but there's no guarantee whatever is being worked on would be unveiled right away Bloomberg also reports that apple is in an ongoing discussion also with Google over licensing the Google Gemini chatbot so clearly this shows you Apple may be finding ways to put these new chat bots in the next iOS somehow rather than reveal its own chatbot which makes sense Apple makes the hardware everyone uses to pull up a tool it doesn't necessarily need to make its own service but Apple does seem to want to update Siri and this could be related the New York Times is reporting that Apple wants to give Siri a brain transplant and it plans to show off an overhaul of the assistant at wwc's keynote on June 10th we all could wish for a smarter Siri but I am a little concerned about the influence of these chatbots will Apple's leaders make Siri sound like another Scarlet Johansson esque assistant when it interacts with our questions hello I'm here hi hi I'm Samantha right now my relationship with Siri is all about getting me answers quickly pull up the song Turn On The Lights what's the weather text my friend find my iPhone I just want to get to the point and yet this morning something happened at my home that really got me in a sour mood and I was doubtful that Apple may be going in the right direction when it gives Siri that break transplant so here's what happened early in the morning I'm in bed I gently wake up my husband and he quietly says to me hey sweetie how did you sleep my homepod answered him I don't need much sleep but it's nice of you to ask yeah it thought sweey was Siri which of course is incredibly annoying but the fact that Apple programs some nonsense to have it act like it's a human and thinking it's cute I mean who would ever ask it that question clearly someone at Apple thinks people talk like this to their devices as if this week couldn't give me enough ick it's an incredible turn off to hear a machine spout some sort of faked personality so a human will like it and if Siri goes down this route wasting my time with bubbly language like we saw from this week at Google and open AI then I promise you I'm going to disable Siri and not look back the improvements to Siri should not be about being cheeky to be a replacement friend it should just actually get requests correct to do a job it should know the song I'm trying to tell you to play or understand the context of my question now if Apple focuses on that for WWDC then the company will win the AI race with consumers who want things to be easier not flirtier I'm not going to bore you with every detail of the Google IO keynote but there is another aspect of this new AI movement that I want to touch on because in all my years as a tech reporter Google had one of the most poorly constructed presentations that I've seen there was no Hardware just to confus using jumble of AI Services Google's AI is called Gemini but there are also names of products within the Gemini system some things are going to be on Android phones and some things are living within Google search and Google Docs and some things generate art and some things generate lesson plans and you can even generate a coworker and name it chip if you don't want to hire another human to do busy work I don't know if it even matters what all of these things are called but Google spent 2 hours only talking about how AI is in all aspects of Google and the messaging from the company is that you should let Google do all the thinking for you don't research anything don't bother watching a video or reading an article just let Google tell you what you need to know and for some reason trust Google to get it right personally I want my AI to help me feel empowered to do more to be a superum apple leans into that when it makes you want to buy a new iPhone or Mac to have a better experience in this world and yet Google says oh don't worry about Hardware you buy just keep coasting along don't think too hard don't write your own messages you see it's a tech company that doesn't want us thinking too much for ourselves it's like saying the quiet part out loud Apple can also win this AI battle with how it handles messaging around privacy in Google's keynote we saw examples of Google giving summaries of your private emails telling you what purchasing decisions to make don't bother to question the business benefit of Google here an advertising company of getting their hands on that email data to know what companies are charging you for their services we also saw how Google can give you travel advice there were recommendations for a trip to Miami with AI and I can tell you as someone who is from Miami what was on the screen was pretty lame advice not one Cuban restaurant was suggested like you could just drop in and stumble down into the touristy part of town and come out with the same vacation result that Gemini offered now could Google be pushing me to a restaurant that pays for ads on Google nah listen I'll give Google credit that some of the AI showed had potential it can make search into a more visual tool that you could take a video of a broken product and Google search can find a troubleshooting answer based on the images of the product and a description of what is wrong but overall I'm left feeling like Google was so focused on showing that it does AI it forgot to tell me why to trust the company to do AI Google's main business is in Search and advertising and when Google's AI is trying to get me to spend money on sneakers I'm not convinced that they have my best interests in mind apple on the other hand is in the business of devices and having your data be private on those devices so when Apple talks about Ai and the future of its iOS and Mac software all the company has to do is lean into privacy keep things simple and it's going to be a home run on whatever tools apple rolls out in fact the way Google is going right now I might just be convinced to to switch over to Apple's email service yeah I might actually use Apple's calendar all to protect my data what a wild thought when Apple does get ready to reveal its AI plans I'm sure it's going to be spouting the word AI quite a few times but hopefully not as many times as Google I have a feeling that someone out there might be counting how many times we have mentioned AI today we went ahead and counted so that you don't have to no Mr Pai we were not counting AI we were counting something else it turns out you said dystopia 159 times folks just couldn't hear you say it because you called it Gemini let's hope Apple cares more about using AI to make service just work smoother rather than winning some AI mention contest or making Siri into a flirt I'm ready for your comments I'm sure you got plenty for me so sound off below and before WWDC I may feature some some of your comments in a future episode to see what are you really hoping for with AI in the future of an iPhone until next time thanks for watching\n"