Apple iPhone XS - Full Announcement

**Revolutionizing Photography and Videography with iPhone 10s**

The introduction of high-quality sensors and advanced technology has made it possible to create images that were previously unimaginable. The new HML Bionic chip, which is twice as fast as its predecessor, allows for better image quality in videos and photography. This means that users can now capture stunning visuals that would have been impossible with older models. The camera's ability to bring up highlight details, shadow details, and dynamic range has also improved, resulting in breathtaking images.

The iPhone 10s' advanced camera system features a new generation dual camera setup, which provides higher quality photos and videos. The bigger sensor and smart HDR capabilities enable users to capture more beautiful bokeh, dynamic depth of field, and stunning video footage with high definition and 4K resolution. Additionally, the device's new depth camera system is faster for Face ID, ensuring a seamless unlocking experience.

**Advancements in Video Recording**

The iPhone 10s also boasts significant improvements in video recording capabilities. The addition of four microphones built into the device enables users to record stunning stereo sound with their videos, creating an immersive experience. This feature replaces the traditional wide stereo field and produces a more realistic audio quality that complements the visuals.

To showcase the iPhone 10s' capabilities, a quick video was shot using the device's native camera app. The footage was captured in low light, resulting in breathtaking images that wouldn't have been possible with older models. The user experience is seamless, thanks to the phone's advanced autofocus, auto exposure, and color rendering.

**Battery Life and Charging**

One of the most significant upgrades in the iPhone 10s is its battery life. The device can now last up to 30 minutes longer than the iPhone X, providing users with more time to enjoy their devices throughout the day. The iPhone 10s Max takes this to the next level, offering an impressive hour and a half of battery life.

**Networking and Connectivity**

The iPhone 10s also features faster networking capabilities, including gigabit-class LTE. This means that users can enjoy faster data speeds and more reliable connectivity than ever before. Additionally, the device supports more bands than any other smartphone, making it the best option for worldwide roaming.

**Dual SIM Capability**

To cater to users' diverse needs, the iPhone 10s introduces dual SIM capability, also known as Dual SIM Dual Standby (DSDS). This feature allows users to have two phone numbers stored on their device, with the ability to switch between them seamlessly. The technology is built into the device and can be easily set up using a QR code provided by the carrier.

The DSDS system requires support from carriers, and Apple has been working closely with many great partners to roll out this feature throughout the fall and next year. In China, where iPhone 10s will have a single physical SIM tray, an ECM (Embedded Cellular Module) will be integrated into both models, allowing for more flexibility in terms of connectivity.

**Design and Display**

The iPhone 10s boasts stunning new displays, including a 5.8-inch Super Retina HD display on the standard model and a larger 6.5-inch OLED display on the iPhone 10s Max. The taller aspect ratio provides an immersive viewing experience, making it perfect for movies, gaming, and browsing.

In addition to its improved display, the device also features a new gold finish, offering a premium look that's sure to turn heads. The phone's IP68 rating ensures it can withstand the toughest conditions, withstanding accidental drops in water or dust.

**Other Features**

Other notable features of the iPhone 10s include:

* A faster next-generation Bionic chip, providing improved performance and efficiency

* Enhanced Face ID capabilities, including a new depth camera system for better recognition

* Support for Gigabit-class LTE networks, offering faster data speeds than ever before

* A beautiful new gold finish, available on both models

* An IP68 rating, ensuring the device can withstand accidental drops in water or dust

**iPhone 10s Max**

The iPhone 10s Max takes the features of the standard model to the next level. With a larger 6.5-inch OLED display and an even more powerful Bionic chip, this device is perfect for those who need a bigger screen and more performance.

In addition to its improved displays and processors, the iPhone 10s Max also boasts:

* An improved dual camera system with a bigger sensor and smart HDR capabilities

* Enhanced video recording features, including faster depth camera system and better stereo sound

* Support for Gigabit-class LTE networks, offering even faster data speeds than before

* A new gold finish, available on both models

Overall, the iPhone 10s is an incredible device that sets a new standard for smartphones. With its advanced camera capabilities, improved battery life, and faster networking options, it's the perfect choice for anyone looking to upgrade their mobile experience.

"WEBVTTKind: captionsLanguage: entoday we're going to take I phone 10 to the next level I'm excited to show you what is by far the most advanced iPhone we have ever created this is iPhone 10s it is the most advanced iPhone we've ever created and I'd like to invite Phil up to tell you all about it good morning everyone I am so excited to tell you all about I phone 10 s it is made of a surgical grade stainless steel it has a gorgeous new gold finish on the front and on the glass it is the most beautiful iPhone we have ever made the screen goes top to bottom edge to edge rounded into the corners and it's covered on the front and the back back with a new formulation of glass that is the most durable glass ever in a smartphone iPhone 10 s comes in three finishes gold silver and Space Gray they are beautiful and they're protected from dust and liquids to an even higher level now ip68 that means protected to 2 meters for up to 30 minutes so if you happen to be hanging by the pool drop your phone in the water don't worry die down grab it rinse it let it dry you'll be fine and the team tested in many different liquids in chlorinated water salt water orange juice tea wine even beer now this is some of the most fun intense testing we get to do at Apple the screen on iphone 10 s is a super Retina display the best we've made yet it's an OLED display 5.8 inches on the diagonal as 2.7 million pixels 458 pixels prints the highest quality display on an iOS device now let's put it side-by-side with our plus size phone an iPhone 8 plus and as you can see it says bigger display as the plus size phone but in a smaller design and so many customers love that about that big display easy comfortable to hold in your hand and it looks incredible watching movies on it the latest HDR movies like Lego Batman using the latest formats Dolby vision and 8 r10 your photos look stunning on iphone 10s you shoot them with beautiful wide color and they display better than ever on the new super Retina display because it has a 60% greater dynamic range for colors in your photos than the iPhone tens display it is gorgeous well the iPhone 10's is not just one but two sizes of display the 5.8 inch in a new 6.5 inch super Retina display this is the biggest display ever on an iPhone it is an OLED display as well 3.3 million pixels 458 pixels per inch again now a lot of our customers have loved the plus size iPhones so let's put that side-by-side you can see it's not the same size phone with a much larger display we think there are a lot of customers who are going to love this larger display now the 5.8 inch he already said was as big as a plus size display so what do you call a phone that's bigger than plus size we call it the iPhone 10s max and the max is an incredible experience watching videos on it is cinematic looking at your photos bigger than ever is incredible surfing the web looking at flyovers and map even when you're using some of the built-in apps the team's taking advantage of the wider display when it's in horizontal mode to give you a split view like here in contacts it's awesome for editing videos and iMovie for creating songs with GarageBand even playing immersive killer games is so much fun when the iPhone 10s max so there are two super Retina displays now 5.8 inch 6.5 inch both OLED displays both a million to 1 contrast ratio there HDR displays a fast 120 Hertz touch sensitive layer that's how it gets its smooth scrolling really fast typing and gaming response they both have 3d touch for pressure sensitivity they have tapped awake they incredible color management their true tone display so the paperwhite looks just right in all the different lighting that you use it and they have wide color these are amazing displays we've matched them to incredible sound systems as well stereo sound better than in any iPhone today now but the 10s you get a wider stereo field the team has matched powerful speakers with great software to deliver an even richer sound experience so watching movies sounds incredible and playing games like Auto all the Odyssey which previously told you put on headphones now you just want to listen through the speakers because that beautiful wide stereo sound of course listening to music and watching music videos like the Foo Fighters sounds better than ever alright let's talk about face ID face ID is a huge step forward and biometric protection for all of our personal data on our devices and customers love it it is powered by our true depth camera system and there's so much technology in that little space right there an infrared camera flood illuminator proximity sensor ambient light sensor dot projector front camera speaker and microphone all working together to give protection to the data on our devices and they're designed with multiple neural networks so it's secure and seamless in the iPhone experience or with iPhone 10s you just pick up your iPhone look at it it recognizes your face and unlocks your notifications and information and it does it faster than ever before because the 10s now has faster algorithms and runs on a faster version of the secure Enclave so it's gotten even better face ID works remarkably well in fact we're proud to say it is the most secure facial authentication ever in a smartphone a powering face ID in everything we do on the iPhone is our a series chip and the team has worked so hard to make every generation of the a series chip better than any in ever ever - smartphone and this year is no exception what the team is done is truly truly breakthrough it's called the a12 Bionic and a probiotic is the industry's first seven nanometer chip and that's a huge breakthrough yes it's the a12 ionic is packed with six point nine billion transistors and what the team is done with all that is remarkable so let's go through some of the things in this chip we've talked about the CPU the GPU and the neural engine let's start with the CPU is an apple design six core CPU this is a fusion system it has two high-performance cores for high efficiency course the two high-performance cores run up to 15% faster than the cores in the a11 Bionic while also being 40% more energy efficient and a high-efficiency cores up to 50% more energy efficient and all six cores can run at once the GPU well this is an Apple designed GPU it is so powerful that the a 11 GPU was already ahead of anything else the industry a 12 GPU is now up to 50% faster than the air oven so a huge jump in graphics performance but the real advancement the real blow away thing is this neural engine and you know we introduced the first neural engine last year with a 11 biotic the a 12 ionic we take it much further the 11 was a 2 core design this is an 8 core dedicated machine learning engine to power all that great machine learning software on our systems and it has a smart compute system what that means it's able to analyze the neural network data and figure out on the fly whether to run it on the CPU the GPU or the neural engine I mean this is breakthrough and the performance is unmatched we told you last year that a 11 Bionic could process in saying 600 billion operations per second well the 812 Bionic is able to process 5 trillion operations per second now the 800 Bionic is a complete system on a chip so there's so much more and the team works very hard to be just as innovative at every one of these things in the a 12 ionic as a next generation image single processor incredible video coders and decoders is our display engine our audio system of course it is to secure Enclave there's memory controllers storage controllers the apple design storage controller and the 812 Iona Canal address twice as much internal storage as previously so now I can up to 512 gigabytes of internal storage if you want that's a half a terabyte on your iPhone in your pocket that's enough for over 200,000 photos stored on your iPhone it is incredible this April Bionic is without question the smartest and most powerful chip ever in a smartphone so much of the experience we have with iPhone is driven by this chip and it's going to enable us to have so many great new experiences not possible before a 12 ionic just powers so many incredible new experiences and that includes the camera we all love the cameras in our iPhone no doubt you all know it is the world's most popular camera and for great reason over 10 years customers have been taking incredible photographs with their iPhone cameras like this and sharing them with us around the world and telling us stories with them and we're so proud of all that people who use the iPhone camera from consumers to even increasingly professionals are using them for photos like this this is a beautiful portrait photo but what makes us so proud of it is that it appeared on the cover of Time magazine and this is their issue for women who are changing the world and we couldn't be prouder to be part of that story well you are going to be blown away with the pictures you can take with the iPhone 10 s is camera it is a remarkable new dual camera system it has a 12 megapixel wide camera a 12 megapixel telephoto camera and an even more improved true tone flash the 12 megapixel Y camera has a new sensor a larger sensor with bigger deeper pixels it has optical image stabilization and our fast 1.8 aperture lens Apple six Element lens the wide the telephoto camera is also 12 megapixel camera also optical image stabilization F 2.4 Apple Design lens on the front side if the true depth camera system and that's a new sensor as well a 7 megapixel sensor that's twice as fast and it works together with the IR camera the dot projector so it can create depth in your portrait mode photos and as we talked about cameras of course everyone talks about the sensors and the lens and rightly so an important part of the camera system but increasingly what makes incredible photos possible are just the sensor on the lens but it's a chip in the software that runs on it and this is so true with iPhone photography so for example in the 812 ionic is the image signal processor working together with the CPU and it does so many things every time we take a picture it automatically sets exposure white balance sets the focus there's noise reduction a low-light photography it brings out highlights and details and it confuse multiple images together like when you do an HDR photo or create a beautiful panorama and the isp in the h hall Bionic does all of this better than ever before but what it does that is entirely new is connect together the isp with that neural engine to use them together to make our photos incredible so for example the CPU and the neural engine can work together to do detection of people's faces and bodies to understand the scene that you're shooting and can do facial landmarking so it recognizes exactly where the eyes are and does red eye reduction that looks perfect and it creates better segmentation masks so we even portrait mode the hair and the glasses are better than ever before this is an amazing amount of power for our camera team in fact when you take a photo it's capable of doing a trillion operations on every photo you take and what the team is doing with that power is truly remarkable we have a brand new feature we call smart HDR and we all know what HDR is right you can take a couple photos and merge them together to bring out highlights and shadows and keep your subject looking great well smart HDR takes this idea so much further so let's say you're taking a picture the camera recognizes you're shooting a subject in the subjects moving you go to press down on the shutter and you get a picture instantly it's called zero shutter lag what the eight whole Bionic is actually doing is shooting a four frame buffer so it can capture that critical moment the 12 ionic is do even more than that it's also capturing secondary inter frames at the same time and those inter frame just shot at a different exposure level to bring out highlight details and it's doing more than that it's shooting a long exposure so you can get better shadow detail as well and when you're taking that picture it's analyzing all of those finding out how to match up the best parts of each and merge them into one perfect photo that's smart HDR it is a breakthrough and it makes taking photos easier than ever and to get beautiful results so let me show you a few photos shot with iPhone test 10s not retouched in any way no exterior lighting used anything else it's just straight from the camera so here's one I mean this is stunning your your subject beautifully lit with natural light beautiful skin tones great detail and a nice beautiful soft background what's remark about this photo is it was a windy day by the water and her hair was bowing yet you still get that incredible detail in her hair in this smart HDR photo here's another example as you can see this is what you're not supposed to do right shooting a photo into the Sun because that's gonna blow out the exposure but smart HDR made sure we got a great sky detail on the shadows of the water but most of all look at the water drops coming off of his hair and how crisp and detail they are and that's incredible all your photos come out so much better now with iPhone 10s no matter what your subject matter people pets go to skin detail and the hair and the beautiful sky if you said it shoots wide color photos as well look at the color range in this photo shot straight off iPhone 10s and it looks even better with the higher dynamic range display on the iPhone 10s when you look at it there we introduced portrait mode and portrait lighting photos those are better than ever before here's an example it's incredible the level of detail this is the stage light feature and the portrait lighting it looks so beautiful there's another portrait lighting photo using portrait mode photo beautiful soft background these are better than ever before and there's a huge advancement here remember the the area on the background of the photo that the quality of that blur is what the industry calls bokeh and the team wanted to make a big advancement in what can be done with bokeh and they've done some amazing work here they studied some of the highest and full-frame cameras and expensive fast lenses to characterize the quality of professional bokeh and then bring that capability to more and more of us through the portrait mode photos we can take with iPhone and what they've achieved is really breakthrough so I'm show you a photo now I just tell you right up front this was not shot with a high-end expensive camera this is shot with an iPhone 10 s and it is breakthrough it is absolutely beautiful the detail and her face the great skin tones obviously reflecting from the surface of the car to light it up that background in the quality of that bokeh is remarkable this is a breakthrough in photography for a smartphone but further than that the team discovered something remarkable this is so so exciting I can't tell if you can tell I'm excited about this but this is so when you take the picture with portrait mode and then you go into the Photos app and you tap Edit you're gonna see a new slider on the bottom it says depth yeah someone said no get ready for this because let me blow it up you're gonna have to watch two things at once you're gonna watch the depth and you're gonna watch the background you can after taking the picture adjust the depth of field for me let's do that again we're gonna slide the depth of field and watch the background as it changes the depth of field of your photo this is done after you've taken it this has not been possible in photography of any kind of camera this is something that iPhone can now do with the power of the 8 well Bionic chip let me show you one more example there's another Photoshop an iPhone 10s and that's a beautiful background that incredible higher quality bokeh and as we looked at it we slide and we selected F 2.0 because we thought had just the right depth of field we want in the photo and this is a new era of photography some people call it computational photography the power not only that the the sensor and the lens but the April Bionic and incredible software and the care the camera team is put to creating high quality photography is making images possible now that weren't before and the benefits of this are not only for the photography but for video as well it's a new era of videography as well but this new sensor and the power of that HML Bionic chip and it can do many things that has a twice as fast sensor you can take advantage of a lot of this technology to give better image quality in our videos and there's something else the team has done to taking advantage of the four microphones built into iPhone 10s we can record stereo sound with your videos as well and it replaced back to that beautiful wide stereo field and it sounds amazing so let me show you a quick video that we shot with iPhone 10s just natively shot on it nothing done to it other than we edit it for length and it's shot in low light and it's creates images that weren't possible before here we are right and that's a beautiful video you just shoot it 4k but there's a lot going on that the system is doing for us autofocus auto exposure bringing up the highlight details the shadow details with wider dynamic range amazing color rendering and tone mapping and stereo sound being recorded automatically so that's photography that's video that's our camera now talking about battery life increasingly all smartphone users want more performance bigger screens but longer battery life - the teams were really worked hard on this iPhone 10 s is able to compare to iPhone 10 get you up to 30 minutes longer in your day than iPhone 10 did and that's really great iPhone tennis max has the biggest battery we've ever put into an iPhone and he can get you up to an hour and a half longer in your day and there's a lot more new with iPhone 10s and 10's Mac's a faster networking gigabit class LTE they have more bands than any other smartphone so they're the best worldwide roaming and speaking of worldwide capabilities one thing we've had requests for is dual SIM capability some of you know what this is for for the rest here are some reasons people want dual SIM some people want to phone numbers on their phone and maybe a home number and a work number some want two different plans depending on the region in the world they're in and what they need and many of us like to travel and we want to keep our local phone number but may need to get a data plan in the region we're in so we can have access to fast data there to do this into iPhone 10s and 10's match we've built the technology called dsds or dual sim dual standby this means that you have both phone numbers there in your phone waiting to get the call whichever one gets it becomes the active line and to enable that we've added our Easton Technology isom Eason is a standard that we've been working with carriers to promote around the world we've actually already been shipping it in cellular iPads and cellular watches and now we're bringing it to iPhone so with East's image built-in easy to set up a second line you can put your camera at a QR code from a carrier and set it up and the team's work to make sure in the software but the fact that you have two different phone numbers is understood and you can name them home and work primary secondary or whatever and then throughout the user experience you'll see that a phone calls coming in on a certain line you know how to deal with that yeah support for ECM requires support from carriers and we've been working with many great carrier partners and they're going to be rolling out ECM support throughout the fall and many more into next year we're really really happy to be working with them on this so that's how they provide dual sim support around the world we will have a single physical sim and an ECM in both iPhone 10s and 10's Macs in China where we can't bring a sim in to iPhone yet we're making a special model of the iPhone 10s Macs it has to physical sims actually one on each side of the SIM tray it's a really smart implementation and we think they're going to love that so this is iPhone 10s and 10's max they are packed with so many new advancements better super Retina displays 5.8 inch and the new 6.5 inch OLED displays our next-generation 7 nanometre a tall Bionic chip with faster CPU GPU neural Engine in helping us to deliver even longer battery life our new generation dual camera system but the bigger sensor smart HDR portrait mode with more beautiful bokeh dynamic depth of field higher quality of videos with with with HD and 4k new to depth camera system that's faster for face ID if you give it class LTE this beautiful new gold finish protection to ip68 and so much more these are incredible new iPhones youtoday we're going to take I phone 10 to the next level I'm excited to show you what is by far the most advanced iPhone we have ever created this is iPhone 10s it is the most advanced iPhone we've ever created and I'd like to invite Phil up to tell you all about it good morning everyone I am so excited to tell you all about I phone 10 s it is made of a surgical grade stainless steel it has a gorgeous new gold finish on the front and on the glass it is the most beautiful iPhone we have ever made the screen goes top to bottom edge to edge rounded into the corners and it's covered on the front and the back back with a new formulation of glass that is the most durable glass ever in a smartphone iPhone 10 s comes in three finishes gold silver and Space Gray they are beautiful and they're protected from dust and liquids to an even higher level now ip68 that means protected to 2 meters for up to 30 minutes so if you happen to be hanging by the pool drop your phone in the water don't worry die down grab it rinse it let it dry you'll be fine and the team tested in many different liquids in chlorinated water salt water orange juice tea wine even beer now this is some of the most fun intense testing we get to do at Apple the screen on iphone 10 s is a super Retina display the best we've made yet it's an OLED display 5.8 inches on the diagonal as 2.7 million pixels 458 pixels prints the highest quality display on an iOS device now let's put it side-by-side with our plus size phone an iPhone 8 plus and as you can see it says bigger display as the plus size phone but in a smaller design and so many customers love that about that big display easy comfortable to hold in your hand and it looks incredible watching movies on it the latest HDR movies like Lego Batman using the latest formats Dolby vision and 8 r10 your photos look stunning on iphone 10s you shoot them with beautiful wide color and they display better than ever on the new super Retina display because it has a 60% greater dynamic range for colors in your photos than the iPhone tens display it is gorgeous well the iPhone 10's is not just one but two sizes of display the 5.8 inch in a new 6.5 inch super Retina display this is the biggest display ever on an iPhone it is an OLED display as well 3.3 million pixels 458 pixels per inch again now a lot of our customers have loved the plus size iPhones so let's put that side-by-side you can see it's not the same size phone with a much larger display we think there are a lot of customers who are going to love this larger display now the 5.8 inch he already said was as big as a plus size display so what do you call a phone that's bigger than plus size we call it the iPhone 10s max and the max is an incredible experience watching videos on it is cinematic looking at your photos bigger than ever is incredible surfing the web looking at flyovers and map even when you're using some of the built-in apps the team's taking advantage of the wider display when it's in horizontal mode to give you a split view like here in contacts it's awesome for editing videos and iMovie for creating songs with GarageBand even playing immersive killer games is so much fun when the iPhone 10s max so there are two super Retina displays now 5.8 inch 6.5 inch both OLED displays both a million to 1 contrast ratio there HDR displays a fast 120 Hertz touch sensitive layer that's how it gets its smooth scrolling really fast typing and gaming response they both have 3d touch for pressure sensitivity they have tapped awake they incredible color management their true tone display so the paperwhite looks just right in all the different lighting that you use it and they have wide color these are amazing displays we've matched them to incredible sound systems as well stereo sound better than in any iPhone today now but the 10s you get a wider stereo field the team has matched powerful speakers with great software to deliver an even richer sound experience so watching movies sounds incredible and playing games like Auto all the Odyssey which previously told you put on headphones now you just want to listen through the speakers because that beautiful wide stereo sound of course listening to music and watching music videos like the Foo Fighters sounds better than ever alright let's talk about face ID face ID is a huge step forward and biometric protection for all of our personal data on our devices and customers love it it is powered by our true depth camera system and there's so much technology in that little space right there an infrared camera flood illuminator proximity sensor ambient light sensor dot projector front camera speaker and microphone all working together to give protection to the data on our devices and they're designed with multiple neural networks so it's secure and seamless in the iPhone experience or with iPhone 10s you just pick up your iPhone look at it it recognizes your face and unlocks your notifications and information and it does it faster than ever before because the 10s now has faster algorithms and runs on a faster version of the secure Enclave so it's gotten even better face ID works remarkably well in fact we're proud to say it is the most secure facial authentication ever in a smartphone a powering face ID in everything we do on the iPhone is our a series chip and the team has worked so hard to make every generation of the a series chip better than any in ever ever - smartphone and this year is no exception what the team is done is truly truly breakthrough it's called the a12 Bionic and a probiotic is the industry's first seven nanometer chip and that's a huge breakthrough yes it's the a12 ionic is packed with six point nine billion transistors and what the team is done with all that is remarkable so let's go through some of the things in this chip we've talked about the CPU the GPU and the neural engine let's start with the CPU is an apple design six core CPU this is a fusion system it has two high-performance cores for high efficiency course the two high-performance cores run up to 15% faster than the cores in the a11 Bionic while also being 40% more energy efficient and a high-efficiency cores up to 50% more energy efficient and all six cores can run at once the GPU well this is an Apple designed GPU it is so powerful that the a 11 GPU was already ahead of anything else the industry a 12 GPU is now up to 50% faster than the air oven so a huge jump in graphics performance but the real advancement the real blow away thing is this neural engine and you know we introduced the first neural engine last year with a 11 biotic the a 12 ionic we take it much further the 11 was a 2 core design this is an 8 core dedicated machine learning engine to power all that great machine learning software on our systems and it has a smart compute system what that means it's able to analyze the neural network data and figure out on the fly whether to run it on the CPU the GPU or the neural engine I mean this is breakthrough and the performance is unmatched we told you last year that a 11 Bionic could process in saying 600 billion operations per second well the 812 Bionic is able to process 5 trillion operations per second now the 800 Bionic is a complete system on a chip so there's so much more and the team works very hard to be just as innovative at every one of these things in the a 12 ionic as a next generation image single processor incredible video coders and decoders is our display engine our audio system of course it is to secure Enclave there's memory controllers storage controllers the apple design storage controller and the 812 Iona Canal address twice as much internal storage as previously so now I can up to 512 gigabytes of internal storage if you want that's a half a terabyte on your iPhone in your pocket that's enough for over 200,000 photos stored on your iPhone it is incredible this April Bionic is without question the smartest and most powerful chip ever in a smartphone so much of the experience we have with iPhone is driven by this chip and it's going to enable us to have so many great new experiences not possible before a 12 ionic just powers so many incredible new experiences and that includes the camera we all love the cameras in our iPhone no doubt you all know it is the world's most popular camera and for great reason over 10 years customers have been taking incredible photographs with their iPhone cameras like this and sharing them with us around the world and telling us stories with them and we're so proud of all that people who use the iPhone camera from consumers to even increasingly professionals are using them for photos like this this is a beautiful portrait photo but what makes us so proud of it is that it appeared on the cover of Time magazine and this is their issue for women who are changing the world and we couldn't be prouder to be part of that story well you are going to be blown away with the pictures you can take with the iPhone 10 s is camera it is a remarkable new dual camera system it has a 12 megapixel wide camera a 12 megapixel telephoto camera and an even more improved true tone flash the 12 megapixel Y camera has a new sensor a larger sensor with bigger deeper pixels it has optical image stabilization and our fast 1.8 aperture lens Apple six Element lens the wide the telephoto camera is also 12 megapixel camera also optical image stabilization F 2.4 Apple Design lens on the front side if the true depth camera system and that's a new sensor as well a 7 megapixel sensor that's twice as fast and it works together with the IR camera the dot projector so it can create depth in your portrait mode photos and as we talked about cameras of course everyone talks about the sensors and the lens and rightly so an important part of the camera system but increasingly what makes incredible photos possible are just the sensor on the lens but it's a chip in the software that runs on it and this is so true with iPhone photography so for example in the 812 ionic is the image signal processor working together with the CPU and it does so many things every time we take a picture it automatically sets exposure white balance sets the focus there's noise reduction a low-light photography it brings out highlights and details and it confuse multiple images together like when you do an HDR photo or create a beautiful panorama and the isp in the h hall Bionic does all of this better than ever before but what it does that is entirely new is connect together the isp with that neural engine to use them together to make our photos incredible so for example the CPU and the neural engine can work together to do detection of people's faces and bodies to understand the scene that you're shooting and can do facial landmarking so it recognizes exactly where the eyes are and does red eye reduction that looks perfect and it creates better segmentation masks so we even portrait mode the hair and the glasses are better than ever before this is an amazing amount of power for our camera team in fact when you take a photo it's capable of doing a trillion operations on every photo you take and what the team is doing with that power is truly remarkable we have a brand new feature we call smart HDR and we all know what HDR is right you can take a couple photos and merge them together to bring out highlights and shadows and keep your subject looking great well smart HDR takes this idea so much further so let's say you're taking a picture the camera recognizes you're shooting a subject in the subjects moving you go to press down on the shutter and you get a picture instantly it's called zero shutter lag what the eight whole Bionic is actually doing is shooting a four frame buffer so it can capture that critical moment the 12 ionic is do even more than that it's also capturing secondary inter frames at the same time and those inter frame just shot at a different exposure level to bring out highlight details and it's doing more than that it's shooting a long exposure so you can get better shadow detail as well and when you're taking that picture it's analyzing all of those finding out how to match up the best parts of each and merge them into one perfect photo that's smart HDR it is a breakthrough and it makes taking photos easier than ever and to get beautiful results so let me show you a few photos shot with iPhone test 10s not retouched in any way no exterior lighting used anything else it's just straight from the camera so here's one I mean this is stunning your your subject beautifully lit with natural light beautiful skin tones great detail and a nice beautiful soft background what's remark about this photo is it was a windy day by the water and her hair was bowing yet you still get that incredible detail in her hair in this smart HDR photo here's another example as you can see this is what you're not supposed to do right shooting a photo into the Sun because that's gonna blow out the exposure but smart HDR made sure we got a great sky detail on the shadows of the water but most of all look at the water drops coming off of his hair and how crisp and detail they are and that's incredible all your photos come out so much better now with iPhone 10s no matter what your subject matter people pets go to skin detail and the hair and the beautiful sky if you said it shoots wide color photos as well look at the color range in this photo shot straight off iPhone 10s and it looks even better with the higher dynamic range display on the iPhone 10s when you look at it there we introduced portrait mode and portrait lighting photos those are better than ever before here's an example it's incredible the level of detail this is the stage light feature and the portrait lighting it looks so beautiful there's another portrait lighting photo using portrait mode photo beautiful soft background these are better than ever before and there's a huge advancement here remember the the area on the background of the photo that the quality of that blur is what the industry calls bokeh and the team wanted to make a big advancement in what can be done with bokeh and they've done some amazing work here they studied some of the highest and full-frame cameras and expensive fast lenses to characterize the quality of professional bokeh and then bring that capability to more and more of us through the portrait mode photos we can take with iPhone and what they've achieved is really breakthrough so I'm show you a photo now I just tell you right up front this was not shot with a high-end expensive camera this is shot with an iPhone 10 s and it is breakthrough it is absolutely beautiful the detail and her face the great skin tones obviously reflecting from the surface of the car to light it up that background in the quality of that bokeh is remarkable this is a breakthrough in photography for a smartphone but further than that the team discovered something remarkable this is so so exciting I can't tell if you can tell I'm excited about this but this is so when you take the picture with portrait mode and then you go into the Photos app and you tap Edit you're gonna see a new slider on the bottom it says depth yeah someone said no get ready for this because let me blow it up you're gonna have to watch two things at once you're gonna watch the depth and you're gonna watch the background you can after taking the picture adjust the depth of field for me let's do that again we're gonna slide the depth of field and watch the background as it changes the depth of field of your photo this is done after you've taken it this has not been possible in photography of any kind of camera this is something that iPhone can now do with the power of the 8 well Bionic chip let me show you one more example there's another Photoshop an iPhone 10s and that's a beautiful background that incredible higher quality bokeh and as we looked at it we slide and we selected F 2.0 because we thought had just the right depth of field we want in the photo and this is a new era of photography some people call it computational photography the power not only that the the sensor and the lens but the April Bionic and incredible software and the care the camera team is put to creating high quality photography is making images possible now that weren't before and the benefits of this are not only for the photography but for video as well it's a new era of videography as well but this new sensor and the power of that HML Bionic chip and it can do many things that has a twice as fast sensor you can take advantage of a lot of this technology to give better image quality in our videos and there's something else the team has done to taking advantage of the four microphones built into iPhone 10s we can record stereo sound with your videos as well and it replaced back to that beautiful wide stereo field and it sounds amazing so let me show you a quick video that we shot with iPhone 10s just natively shot on it nothing done to it other than we edit it for length and it's shot in low light and it's creates images that weren't possible before here we are right and that's a beautiful video you just shoot it 4k but there's a lot going on that the system is doing for us autofocus auto exposure bringing up the highlight details the shadow details with wider dynamic range amazing color rendering and tone mapping and stereo sound being recorded automatically so that's photography that's video that's our camera now talking about battery life increasingly all smartphone users want more performance bigger screens but longer battery life - the teams were really worked hard on this iPhone 10 s is able to compare to iPhone 10 get you up to 30 minutes longer in your day than iPhone 10 did and that's really great iPhone tennis max has the biggest battery we've ever put into an iPhone and he can get you up to an hour and a half longer in your day and there's a lot more new with iPhone 10s and 10's Mac's a faster networking gigabit class LTE they have more bands than any other smartphone so they're the best worldwide roaming and speaking of worldwide capabilities one thing we've had requests for is dual SIM capability some of you know what this is for for the rest here are some reasons people want dual SIM some people want to phone numbers on their phone and maybe a home number and a work number some want two different plans depending on the region in the world they're in and what they need and many of us like to travel and we want to keep our local phone number but may need to get a data plan in the region we're in so we can have access to fast data there to do this into iPhone 10s and 10's match we've built the technology called dsds or dual sim dual standby this means that you have both phone numbers there in your phone waiting to get the call whichever one gets it becomes the active line and to enable that we've added our Easton Technology isom Eason is a standard that we've been working with carriers to promote around the world we've actually already been shipping it in cellular iPads and cellular watches and now we're bringing it to iPhone so with East's image built-in easy to set up a second line you can put your camera at a QR code from a carrier and set it up and the team's work to make sure in the software but the fact that you have two different phone numbers is understood and you can name them home and work primary secondary or whatever and then throughout the user experience you'll see that a phone calls coming in on a certain line you know how to deal with that yeah support for ECM requires support from carriers and we've been working with many great carrier partners and they're going to be rolling out ECM support throughout the fall and many more into next year we're really really happy to be working with them on this so that's how they provide dual sim support around the world we will have a single physical sim and an ECM in both iPhone 10s and 10's Macs in China where we can't bring a sim in to iPhone yet we're making a special model of the iPhone 10s Macs it has to physical sims actually one on each side of the SIM tray it's a really smart implementation and we think they're going to love that so this is iPhone 10s and 10's max they are packed with so many new advancements better super Retina displays 5.8 inch and the new 6.5 inch OLED displays our next-generation 7 nanometre a tall Bionic chip with faster CPU GPU neural Engine in helping us to deliver even longer battery life our new generation dual camera system but the bigger sensor smart HDR portrait mode with more beautiful bokeh dynamic depth of field higher quality of videos with with with HD and 4k new to depth camera system that's faster for face ID if you give it class LTE this beautiful new gold finish protection to ip68 and so much more these are incredible new iPhones you\n"