When you open the app, this is what you see on the watch face – it's really beautiful people, people in general, don't like things that are medical, this kind of makes you want to take an ECG. It's amazing to think that the same watch you wear every day to make phone calls and respond to messages, track your activity like even run a marathon, can now take an ECG. Apple Watch Series 4 is the ultimate guardian for your health, the best fitness companion, and the most convenient way to stay connected.

At Apple, we believe that your personal information belongs to you – you should decide who you share it with and who gets to see it period. All your health and fitness data, there's it's it's encrypted on device and in in the cloud so Apple Watch Series 4 has been designed and manufactured in an environmentally friendly way.

We've created a video about Series 4 and I'd like to show that to you now. Apple Watch Series 4 is more than an evolution – it represents a fundamental redesign and re-engineering of Apple Watch while retaining the original iconic design we've developed and refined the form also managing to make it thinner, the new display is now over 30% larger and is seamlessly integrated into the product.

The interface has been redesigned for our new display providing more information with richer detail. The hardware and software combined to define a very new and truly integrated singular design navigating with the digital crown already one of the most intricate mechanisms we've ever created has been entirely re-engineered with haptic feedback delivering a precise mechanical feel as you scroll.

In addition to an optical heart sensor, there is a new Apple-designed electrical heart sensor that allows you to take an electrocardiogram or ECG to share with your doctor – a momentous achievement for a wearable device. Placing a finger on the digital crown creates a closed circuit with electrodes on the back providing data. The ECG app uses to analyze your heart rhythm while understanding heart health is essential to our well-being.

Additional features and enhancements encourage us to live an overall healthier, more active life. The accelerometer, gyroscope, and altimeter allow you to record new types of workouts measure runs with increased precision and track your all-day activity with great accuracy. Enhance cellular connectivity enables something truly liberating – the ability to stay connected with just your watch phone calls, music streaming, and even emergency assistance are all immediately available from your wrist.

Pull Watch Series 4 is a device so powerful, so personal, so liberating – it can change the way you live each day. Series 4 will be available in three aluminum finishes silver, gold, and Space Gray, and the stainless collection is absolutely beautiful with polished and space black Bishop stainless before but there's something about Series 4 that is even more gorgeous.

There's a brand-new finish Gold Stainless which was wonderful paired with this melon a sloop all band colors and band styles fit any generation of Apple Watch. So all those series for customers, all the bands that you already – all work just fine on the Series 4 for customers who love Nike+, especially runners, it's been optimized for Series 4 with full screen watch faces that look great.

They've done something really cool with the Nike Sport loop – they've had a reflective yarn for nighttime visibility. Apple Watch Hermes continues this fall with some bold new looks there's these gorgeous color blocks on the watch face and they change with the passage of time, and they look really wonderful paired with the new do blue tour bands.

Apple Watch Series 4 with GPS starts at $399. Series 4 with cellular starts at $499, and we're keeping Series 3 in the line at more affordable prices starting at just $279. Series 4 GPS will be available in 26 markets at launch, and Series 4 with cellular will start in 16 markets with 34 carriers – that's more than twice the number of carriers we had last year.

You can order Series 4 starting Friday, and it will be available the following Friday, September 21st. Series 3 at the new prices is available right after the show, and Watch OS 5, the most advanced wearable operating system, will be available on September 17th that's Apple Watch.

"WEBVTTKind: captionsLanguage: enand now I'd like to introduce the next generation of Apple watch Apple watch series for everything about it has been redesigned and re-engineered every detail has been thoughtfully considered and it's just beautiful it all starts with a stunning new display we push the screens right to the edges and we've curved the corners to perfectly match the shape of the watch and the screens are significantly larger in fact they're over 30% larger and we've done this with minimal changes to the case size series 4 is thinner so there's actually less total volume than in series 3 and to take advantage of the new displays every part of the UI has been redesigned you'll see more in maps and photo and calendar and we've created new complications they look beautiful and they show even more information in detail and we've also designed a brand new watch face with up to 8 complications that really brings them to life and you can customize it with the things you care about now you can add loved ones to your watch face and simply tap to connect with them or if you're traveling you can customize a watch face to track the different time zones or maybe you want to create the ultimate Health and Fitness watch we also redesigned the modular face with more detailed and graphical information from apps like stocks and heartrate and activity and even apps from our developers so now you can track the live score of your favorite team with MLB at bat your boarding information will appear right on your watch face with the Qantas app or you can glance at nutritional MCAT intake with the life so map next the breathe app has been a popular way for people to take a moment to be more mindful and now the app is available as a watch face so as a simple raise of the wrist the watch face will guide you through a deep breath and there are three beautiful variations to choose from it's a little hypnotic it's kind of wonderful in addition we've created some dynamic new watch faces that uniquely interact with the shape of the display with the fire face see how the flames subtly illuminate the tick's of the dial and the new water face notice how the bubbles splash off the edges and the vapor face looks amazing with a rich vibrant colors we think you're going to love everything about the new displays on series 4 next let's turn to the digital crown the digital crown has been completely re-engineered and it now includes haptic feedback giving you a more responsive and mechanical feel it's especially great in apps like podcasts and calendar where you precisely flip through each item the speaker has also been completely redesigned its 50% louder which is great for phone calls in walkie talkie or Siri requests yes ask Siri something on series 4 and she comes back with with volume you just won't believe the sound you get out of such a small device we move the microphone on series 4 to the opposite side as far away from the speaker as possible to reduce echo making phone calls even clearer and the back of series 4 is absolutely beautiful it's made entirely of black ceramic and sapphire crystal and it's not only beautiful it's highly functional radio waves can now pass through both the front and the back resulting in improved cellular reception so this along with a new speaker and microphone makes series 4 even better for staying connected series four is just as impressive on the inside the brain of series four is our fourth generation silicon in package or sip and we call it s4 and it allows us to build in so many capabilities in such a small device s4 contains a powerful new dual core 64-bit processor and a new GPO both custom designed by our Apple silicon team to deliver up to two times faster performance i'll Napa watch the accelerometer and gyroscope they a power important experiences like all-day activity tracking or even identifying your swim stroke well series four has a next generation accelerometer and gyroscope with twice the dynamic range measuring up to 32 G forces and can sample motion data eight times faster you probably have no idea what any of that means but that's okay because we do and it's allowed us to do something new one of the leading causes of injuries worldwide is Falls so whether you slip off a stepladder or you trip on a curve a hard fall can be serious and it can be difficult to get immediate help well now Apple watch series 4 can detect a fall it's interesting identifying a fall may sound like a straightforward problem but it requires a tremendous amount of data and analysis we conducted studies with thousands of people over a long period of time and we captured data on real-world Falls and we learned something we learned that with Falls there's this repeatable motion pattern that happens for example when you trip your body will naturally pitch forward and your arms will go out and voluntarily to brace yourself however if you slip there's a natural upward motion of the arms well these are emotions series 4 is ideally suited to recognize with a new accelerometer and gyroscope the watch analyzes risk trajectory and impact acceleration to determine when the fall occurs and after detecting a fall series 4 delivers an alert and from that alert you can initiate an emergency call however if the watch senses you are mobile for 1 minute it will start the call automatically and it it also sends a message with your locations to your emergency contacts using the SOS feature that has already built into Apple watch fall detection is a feature that we hope you never need but it's really nice to know it's there the optical heart sensor has been essential to Apple watch from the beginning and it allows us to calculate the calorie burn during your workouts it allows us to determine your your resting heart rate and it's it's also powers the high heart rate notification that's helped Apple watch become an intelligent Guardian for your health we wanted to do even more in this space and so we're announcing three new heart features first a notification if your heart rate appears to be too low now generally a low heart rates thought to be a good thing but if it's too low it might mean that your heart's not pumping enough blood to the body and that could be a sign of something serious and now Apple watch can detect it the second feature is related to heart rhythm and this is a big deal Apple watch can now screen your heart rhythm in the background and it sends you a notification if it detects an irregular rhythm that appears to be atrial fibrillation now it won't catch every instance of afib but we believe this is going to help a lot of people who didn't otherwise know they had an issue the first two features they're powered by the optical sensor the third feature is made possible by a new electrical heart sensor on series four we've added electrodes into the back sapphire crystal and the digital crown allowing you to take an electrocardiogram it's it's otherwise known as an ECG and this is the first ECG product offered over-the-counter directly to consumers an ECG measures the electrical activity of the heartbeat and it's used by physicians to help diagnose certain heart kin diseases and other conditions and so now you can take an ECG anytime anywhere right from your wrist you just open the app and you put your finger on the digital crown to show you how this worked let's take a closer look the built in electrodes in the back crystal in the digital crown they detect electrical impulses from the heartbeat they route them to the s4 chip which converts them to signal for our algorithms the entire process takes just 30 seconds and at the completion of the ECG recording you will receive a heart rhythm classification if your heart is beating in a normal rhythm the app will classify the measurement as sinus rhythm and the app will also classify atrial fibrillation all ECG recordings their classifications the noted symptoms they're all stored right in the health app in a PDF you can share with your doctor so now your doctor has a detailed picture of your heart rhythm similar to a lead 1 ECG that is usually only obtained in the clinic I'm also pleased to say we've received clearance from the FDA and this is a de novo clearance which means it's the first of its kind also the irregular heart rhythm alert has also received FDA clearance both of these features will be available to US customers later this year and we're working hard to bring them to customers around the world I just have to show you when you open the app this is what you see on the watch face it's really it's really beautiful people people in general don't like things that are medical this kind of makes you want to take an ECG it's it's it's amazing to think that the same watch you wear every day to make phone calls and respond the messages track your activity like even run a marathon can now take an ECG Apple watch series for is the ultimate guardian for your health the best fitness companion and the most convenient way to stay connected and with all these amazing features of course your data is still protected at Apple we believe your personal information belongs to you you should decide who you share it with and who gets to see it period all your health and fitness data there it's it's encrypted on device and in in the cloud so Apple watch series for larger display brand new UI digital crown with haptics up to two times faster performance a louder speaker fall detection and and an industry first built in electrical heart sensor capable of taking an ECG and of course cellular GPS altimeter swim proof and I've probably missed some things we also have the most advanced wearable operating system watch OS five so with all of these features in a slimmer design you're probably wondering about battery life well I'm pleased to tell you that series four has the same 18-hour all-day battery life that our customers enjoy on Apple watch and we've increased the outdoor workout time to six hours so you can have full GPS tracking which is perfect for those marathons or long bike rides and of course Apple watch has been designed and manufactured in an environmentally friendly way we've created a video about series four and I'd like to show that to you now Apple watch series four is more than an evolution it represents a fundamental redesign and re-engineering of Apple watch while retaining the original iconic design we've developed and refined the form also managing to make it thinner the new display is now over 30% larger and is seamlessly integrated into the product the interface has been redesigned for our new display providing more information with richer detail the hardware and the software combined to define a very new and truly integrated singular design navigating with the digital crown already one of the most intricate mechanisms we've ever created has been entirely re-engineered with haptic feedback delivering a precise mechanical feel as you scroll in addition to an optical heart sensor there is a new Apple designed electrical heart sensor that allows you to take an electrocardiogram or ECG to share with your doctor a momentous achievement for a wearable device placing a finger on the digital crown creates a closed circuit with electrodes on the back providing data the ECG app uses to analyze your heart rhythm while understanding heart health is essential to our well-being additional features and enhancements encourage us to live an overall healthier more active life the accelerometer gyroscope and altimeter allow you to record new types of workouts measure runs with increased precision and track your all-day activity with great accuracy enhance cellular connectivity enables something truly liberating the ability to stay connected with just your watch phone calls music streaming and even emergency assistance are all immediately available from your wrist and pull watch series four is a device so powerful so personal so liberating it can change the way you live each day series four will be available in three aluminum finishes silver gold and Space Gray and the stainless collection is absolutely beautiful with polished and space black Bishop stainless before but there's something about series four that is even more gorgeous and there's a brand-new finish gold stainless which is it was wonderful paired with this melon a sloop all band colors and band styles fit any generation of Apple watch so all those series for customers all the bands that you already all work just fine on the series for for customers who love Nike+ especially runners it's been optimized for series four with full screen watch faces that look great and they've done something really cool with the Nike Sport loop they've had a reflective yarn for nighttime visibility Apple watch Hermes continues this fall with some bold new looks there's there's these gorgeous color blocks on the watch face and they change with the passage of time and they look really wonderful paired with the new do blue tour bands Apple watch series four with GPS starts at 399 series four with cellular starts at four ninety-nine and we're keeping series three in the line at more affordable prices starting at just two seventy nine series four GPS will be available in twenty six markets at launch series four with cellular will start in sixteen markets with thirty four carriers that's more than twice the number of carriers we had last year you can order series four starting Friday and it will be available the following Friday September 21st series three at the new prices is available right after the show and watch OS five the most advanced wearable operating system will be available on September 17 that's Apple watch and now back to Timand now I'd like to introduce the next generation of Apple watch Apple watch series for everything about it has been redesigned and re-engineered every detail has been thoughtfully considered and it's just beautiful it all starts with a stunning new display we push the screens right to the edges and we've curved the corners to perfectly match the shape of the watch and the screens are significantly larger in fact they're over 30% larger and we've done this with minimal changes to the case size series 4 is thinner so there's actually less total volume than in series 3 and to take advantage of the new displays every part of the UI has been redesigned you'll see more in maps and photo and calendar and we've created new complications they look beautiful and they show even more information in detail and we've also designed a brand new watch face with up to 8 complications that really brings them to life and you can customize it with the things you care about now you can add loved ones to your watch face and simply tap to connect with them or if you're traveling you can customize a watch face to track the different time zones or maybe you want to create the ultimate Health and Fitness watch we also redesigned the modular face with more detailed and graphical information from apps like stocks and heartrate and activity and even apps from our developers so now you can track the live score of your favorite team with MLB at bat your boarding information will appear right on your watch face with the Qantas app or you can glance at nutritional MCAT intake with the life so map next the breathe app has been a popular way for people to take a moment to be more mindful and now the app is available as a watch face so as a simple raise of the wrist the watch face will guide you through a deep breath and there are three beautiful variations to choose from it's a little hypnotic it's kind of wonderful in addition we've created some dynamic new watch faces that uniquely interact with the shape of the display with the fire face see how the flames subtly illuminate the tick's of the dial and the new water face notice how the bubbles splash off the edges and the vapor face looks amazing with a rich vibrant colors we think you're going to love everything about the new displays on series 4 next let's turn to the digital crown the digital crown has been completely re-engineered and it now includes haptic feedback giving you a more responsive and mechanical feel it's especially great in apps like podcasts and calendar where you precisely flip through each item the speaker has also been completely redesigned its 50% louder which is great for phone calls in walkie talkie or Siri requests yes ask Siri something on series 4 and she comes back with with volume you just won't believe the sound you get out of such a small device we move the microphone on series 4 to the opposite side as far away from the speaker as possible to reduce echo making phone calls even clearer and the back of series 4 is absolutely beautiful it's made entirely of black ceramic and sapphire crystal and it's not only beautiful it's highly functional radio waves can now pass through both the front and the back resulting in improved cellular reception so this along with a new speaker and microphone makes series 4 even better for staying connected series four is just as impressive on the inside the brain of series four is our fourth generation silicon in package or sip and we call it s4 and it allows us to build in so many capabilities in such a small device s4 contains a powerful new dual core 64-bit processor and a new GPO both custom designed by our Apple silicon team to deliver up to two times faster performance i'll Napa watch the accelerometer and gyroscope they a power important experiences like all-day activity tracking or even identifying your swim stroke well series four has a next generation accelerometer and gyroscope with twice the dynamic range measuring up to 32 G forces and can sample motion data eight times faster you probably have no idea what any of that means but that's okay because we do and it's allowed us to do something new one of the leading causes of injuries worldwide is Falls so whether you slip off a stepladder or you trip on a curve a hard fall can be serious and it can be difficult to get immediate help well now Apple watch series 4 can detect a fall it's interesting identifying a fall may sound like a straightforward problem but it requires a tremendous amount of data and analysis we conducted studies with thousands of people over a long period of time and we captured data on real-world Falls and we learned something we learned that with Falls there's this repeatable motion pattern that happens for example when you trip your body will naturally pitch forward and your arms will go out and voluntarily to brace yourself however if you slip there's a natural upward motion of the arms well these are emotions series 4 is ideally suited to recognize with a new accelerometer and gyroscope the watch analyzes risk trajectory and impact acceleration to determine when the fall occurs and after detecting a fall series 4 delivers an alert and from that alert you can initiate an emergency call however if the watch senses you are mobile for 1 minute it will start the call automatically and it it also sends a message with your locations to your emergency contacts using the SOS feature that has already built into Apple watch fall detection is a feature that we hope you never need but it's really nice to know it's there the optical heart sensor has been essential to Apple watch from the beginning and it allows us to calculate the calorie burn during your workouts it allows us to determine your your resting heart rate and it's it's also powers the high heart rate notification that's helped Apple watch become an intelligent Guardian for your health we wanted to do even more in this space and so we're announcing three new heart features first a notification if your heart rate appears to be too low now generally a low heart rates thought to be a good thing but if it's too low it might mean that your heart's not pumping enough blood to the body and that could be a sign of something serious and now Apple watch can detect it the second feature is related to heart rhythm and this is a big deal Apple watch can now screen your heart rhythm in the background and it sends you a notification if it detects an irregular rhythm that appears to be atrial fibrillation now it won't catch every instance of afib but we believe this is going to help a lot of people who didn't otherwise know they had an issue the first two features they're powered by the optical sensor the third feature is made possible by a new electrical heart sensor on series four we've added electrodes into the back sapphire crystal and the digital crown allowing you to take an electrocardiogram it's it's otherwise known as an ECG and this is the first ECG product offered over-the-counter directly to consumers an ECG measures the electrical activity of the heartbeat and it's used by physicians to help diagnose certain heart kin diseases and other conditions and so now you can take an ECG anytime anywhere right from your wrist you just open the app and you put your finger on the digital crown to show you how this worked let's take a closer look the built in electrodes in the back crystal in the digital crown they detect electrical impulses from the heartbeat they route them to the s4 chip which converts them to signal for our algorithms the entire process takes just 30 seconds and at the completion of the ECG recording you will receive a heart rhythm classification if your heart is beating in a normal rhythm the app will classify the measurement as sinus rhythm and the app will also classify atrial fibrillation all ECG recordings their classifications the noted symptoms they're all stored right in the health app in a PDF you can share with your doctor so now your doctor has a detailed picture of your heart rhythm similar to a lead 1 ECG that is usually only obtained in the clinic I'm also pleased to say we've received clearance from the FDA and this is a de novo clearance which means it's the first of its kind also the irregular heart rhythm alert has also received FDA clearance both of these features will be available to US customers later this year and we're working hard to bring them to customers around the world I just have to show you when you open the app this is what you see on the watch face it's really it's really beautiful people people in general don't like things that are medical this kind of makes you want to take an ECG it's it's it's amazing to think that the same watch you wear every day to make phone calls and respond the messages track your activity like even run a marathon can now take an ECG Apple watch series for is the ultimate guardian for your health the best fitness companion and the most convenient way to stay connected and with all these amazing features of course your data is still protected at Apple we believe your personal information belongs to you you should decide who you share it with and who gets to see it period all your health and fitness data there it's it's encrypted on device and in in the cloud so Apple watch series for larger display brand new UI digital crown with haptics up to two times faster performance a louder speaker fall detection and and an industry first built in electrical heart sensor capable of taking an ECG and of course cellular GPS altimeter swim proof and I've probably missed some things we also have the most advanced wearable operating system watch OS five so with all of these features in a slimmer design you're probably wondering about battery life well I'm pleased to tell you that series four has the same 18-hour all-day battery life that our customers enjoy on Apple watch and we've increased the outdoor workout time to six hours so you can have full GPS tracking which is perfect for those marathons or long bike rides and of course Apple watch has been designed and manufactured in an environmentally friendly way we've created a video about series four and I'd like to show that to you now Apple watch series four is more than an evolution it represents a fundamental redesign and re-engineering of Apple watch while retaining the original iconic design we've developed and refined the form also managing to make it thinner the new display is now over 30% larger and is seamlessly integrated into the product the interface has been redesigned for our new display providing more information with richer detail the hardware and the software combined to define a very new and truly integrated singular design navigating with the digital crown already one of the most intricate mechanisms we've ever created has been entirely re-engineered with haptic feedback delivering a precise mechanical feel as you scroll in addition to an optical heart sensor there is a new Apple designed electrical heart sensor that allows you to take an electrocardiogram or ECG to share with your doctor a momentous achievement for a wearable device placing a finger on the digital crown creates a closed circuit with electrodes on the back providing data the ECG app uses to analyze your heart rhythm while understanding heart health is essential to our well-being additional features and enhancements encourage us to live an overall healthier more active life the accelerometer gyroscope and altimeter allow you to record new types of workouts measure runs with increased precision and track your all-day activity with great accuracy enhance cellular connectivity enables something truly liberating the ability to stay connected with just your watch phone calls music streaming and even emergency assistance are all immediately available from your wrist and pull watch series four is a device so powerful so personal so liberating it can change the way you live each day series four will be available in three aluminum finishes silver gold and Space Gray and the stainless collection is absolutely beautiful with polished and space black Bishop stainless before but there's something about series four that is even more gorgeous and there's a brand-new finish gold stainless which is it was wonderful paired with this melon a sloop all band colors and band styles fit any generation of Apple watch so all those series for customers all the bands that you already all work just fine on the series for for customers who love Nike+ especially runners it's been optimized for series four with full screen watch faces that look great and they've done something really cool with the Nike Sport loop they've had a reflective yarn for nighttime visibility Apple watch Hermes continues this fall with some bold new looks there's there's these gorgeous color blocks on the watch face and they change with the passage of time and they look really wonderful paired with the new do blue tour bands Apple watch series four with GPS starts at 399 series four with cellular starts at four ninety-nine and we're keeping series three in the line at more affordable prices starting at just two seventy nine series four GPS will be available in twenty six markets at launch series four with cellular will start in sixteen markets with thirty four carriers that's more than twice the number of carriers we had last year you can order series four starting Friday and it will be available the following Friday September 21st series three at the new prices is available right after the show and watch OS five the most advanced wearable operating system will be available on September 17 that's Apple watch and now back to Tim\n"