The Hype and Reality of Sneaker Pre-Orders

Like one of those things if you miss out on a sneaker pre-order, you miss out because it's just not available anymore but if you don't then you're satisfied because you got what you wanted. The pre-order system is a way for brands like Nike to ensure that only genuine sneakerheads get their hands on the limited releases they desire. However, this system can also lead to frustration and disappointment when supply runs out too quickly.

There are several issues with the current pre-order system, including the fact that it allows resellers to purchase large quantities of shoes at once. This can lead to a situation where one person is able to buy 500 pairs of sneakers, leaving little to no shoes for other customers who actually want them. To combat this issue, some experts suggest that brands should impose limits on how many shoes each customer can purchase during a pre-order period.

Another solution to the problem is to implement some kind of verification process to ensure that only genuine sneakerheads are able to participate in the pre-order process. This could involve requiring customers to scan their ID or send a picture of it, for example. Some people also suggest that brands should require customers to be present at a physical location, such as a Nike store, in order to participate in the pre-order process.

Despite these solutions, many people are skeptical about the idea of a pre-order system because they believe that it will ultimately kill the hype surrounding new sneaker releases. However, this is not necessarily true. If a brand is genuinely interested in creating shoes for real sneakerheads, then it should be willing to adapt its business model to meet their needs.

The problem is that many brands are more concerned with generating hype and selling out of their limited releases than with actually meeting the demands of their customer base. This can lead to a situation where people who are only interested in buying up stocks of shoes for resale purposes are able to outbid genuine sneakerheads. In this case, it's unfair to the actual fans of the brand.

So what would happen if we all boycotted a huge release and refused to buy into the hype? That's a bold question, but it might be an effective way to send a message to brands like Nike that they need to change their approach to pre-order systems. For example, let's say that Nike is releasing a new pair of Jordan 11s for the holiday season. Normally, this would be one of the most highly anticipated releases of the year, with thousands of pairs selling out in minutes.

But what if all the sneakerheads decided to boycott the release? Would they do so because they were angry about the pre-order system, or would it just be a general disinterest in buying into the hype? Either way, this would send a powerful message to Nike and other brands that they need to start prioritizing the needs of genuine sneakerheads.

Imagine if Nike made two million pairs of Jordan 11s and none of them sold out on the Sneakers App. That would be a huge wake-up call for the company. They would realize that their current approach to pre-order systems is not working, and they would need to make some changes.

Of course, this is just one possible scenario, but it illustrates the point that if we all boycotted a huge release, we could send a powerful message to brands like Nike. By refusing to buy into the hype, we can show them that we're willing to stand up for what we believe in, even if it means sacrificing our own interests.

As a sneakerhead myself, I have mixed feelings about the current state of the industry. On the one hand, I'm frustrated with the pre-order system and the way that brands seem to prioritize profit over customer satisfaction. But on the other hand, I know that this is just how the game is played in the world of sneaker culture.

So what's the solution? As far as I'm concerned, there are a few things that need to change. First and foremost, brands like Nike need to start prioritizing the needs of genuine sneakerheads. This means implementing more effective pre-order systems, limiting the number of shoes each customer can buy, and requiring verification processes to ensure that only real fans are able to participate.

It's also time for us as consumers to take a stand. If we all boycotted a huge release and refused to buy into the hype, we could send a powerful message to brands like Nike that they need to change their approach. It would be a bold move, but it might just work.

One possible example of how this could play out is if we took the Jordan 11 release at the holiday time as an example. Normally, this would be one of the biggest releases of the year, with thousands of pairs selling out in minutes. But what if all the sneakerheads decided to boycott the release? Would they do so because they were angry about the pre-order system, or would it just be a general disinterest in buying into the hype?

The outcome is impossible to predict, but I think that boycotting a huge release could send a powerful message to brands like Nike. By refusing to buy into the hype, we can show them that we're willing to stand up for what we believe in, even if it means sacrificing our own interests.

As for myself, I'm not sure what the future holds for sneaker culture. But one thing is for sure: I'll be paying close attention to how brands like Nike respond to this potential boycott. Only time will tell whether or not this bold move will pay off, but for now, I'm just excited to see how things play out.

"WEBVTTKind: captionsLanguage: entoday we're talking about ann herbert nike's gm that stepped down because her son was a reseller nike talking about their anti-bot program they're working on and how nike can really solve all the issues in the sneaker game welcome to crew kicks and coffee hit the intro alright guys welcome back to another edition of crew kicks and coffee today we're rocking with the iced coffee from mcdonald's because obviously we're not in the studio wanted to catch an outdoor nature vibe for you guys this morning so if you didn't know this is where i'm going to be doing weekly discussions on all things sneaker related topics controversies news anything like that anything i want to discuss over a nice cup of coffee so yeah man today's one that i've been holding off on i know a lot of people have made their videos already and a lot of people have discussed the topic already but i've waited because i kind of wanted the dust the smoke to clear out i wanted all the information that's coming out to be out i wanted to give my two cents when the time was right so quickly for those of you guys that don't know anne hibbert i got the article right here she was the vice president and the general manager of nike's north american division and she was also head of sneakers app i believe if i get anything wrong in this video i apologize i'm just going off of what i've seen on social media i'm gonna try to cover it as best as i can she stepped down from her position because it had came out from an article that her son was a reseller like her son did an interview with them and basically exposed himself without actually exposing himself like he didn't he didn't he didn't keep it low-key he got caught up he didn't you know i'm saying he wasn't moving correctly he was more worried about building his following through social media and and getting excited that somebody wanted to do article about him that he he didn't play his cards right and they put two and two together and figured out that hey that's your mom over there right first and foremost i do not think that his mom was getting him bulk bulk bulk pairs of shoes like all the pictures of him with all the shoes next to him no way that his mom was getting him that sh that amount of sneakers now she probably did get him shoes um i'm not saying she didn't get him shoes you know i'm saying being a family member of someone so high up at nike you're bound to get shoes you know what i'm saying i know a lot of people who work at nike from you know basic jobs at nike to high-end jobs at nike and i know that everybody takes care of people they know i mean not even just seeding to influencers i'm talking about friends like i know somebody at adidas he told me that if he gets something from the brand and it doesn't fit him he gives it to a family member so that's fine like that happens like there's nothing wrong with that but it's just the fact that he was a reseller so we don't know if he was actually wearing this stuff he got or if he was selling the stuff he got but as far as like all the thousands of shoes that he took pictures with like flexing all that like that did not come from her there's no way that came from her that's from a backdoor plug i mean the other situation people are saying she had no idea come on now that's your son and your son has his own warehouse he's got freaking tons of shoes you know where his money's coming from technically it was on her credit card as well and then there was like her her husband's name was on the llc like it was right for her to step down i just think that if this article never came out and nike did find out about the situation they probably wouldn't have really done anything but we who is to know like we could give our opinions but we'll never know you know what i mean we never know and i'm happy that this story did get out because hopefully it opens eyes from the brands to you know really audit their their employees and find out what are these people doing with the sneakers we give them or what are they doing with their employee discounts and that's a whole nother situation because employee discounts are abused with these brands i know that when i used to work at nike and i had access to employee discount i was taking care of the family you know what i mean i was getting i was taking care of the family i was taking care of my friends all right let me get some coffee on that one as far as the kid goes honestly he's so in deep right now that he might as well just continue to resell because there's no such thing as bad publicity at the end of the day look look his mom lost her job it's time for him to start paying the bills for the family you know what i mean if nike's really serious about this they're going to have to find out what products actually came from them they're going to have to go get the authorities involved and find out hey this stuff came from us versus the other stuff that comes from like boutiques or wherever he's backdooring stuff from like he even backdoored yeezy so it's not like the yeezys came from nike you know what i mean so if nike is really serious about this kid not reselling anymore they need to get the authorities in there whoever and see what actually came from them like oh we remember giving this to her so it's here at his warehouse now so we want that back you know what i mean that's how it works if you get robbed and they find the person who robbed you they're gonna ask you for a list of what's missing and then you're gonna go to that guy's house and look for those items and if they're there then another thing that came out is that nike is actually working on some type of like anti-bot program to help people buy shoes as you know in 2021 it is damn near impossible to get shoes for retail it's to the point where i personally know people who are getting out of the game because it's not fun for them anymore like you used to be able to enter raffles in person and get a ticket and know that you are you have a legit chance nike's saying hey we're introducing this uh anti-bot thing we're working on in my opinion nike came out with this announcement about a week after the whole ann hibbert situation i feel like this is a way for nike to deflect the reseller situation away and kind of act like they're doing something good they didn't need to come out with this story but hey why did they come out with it a week after and my pre in my opinion it's just kind of like hey look this way rather than look that way situation you know i'm saying i don't think they're doing anything different than they've already been doing hopefully i could be wrong and i hope that they actually are working on something that could prevent the bots because thoughts do use bots i don't really care for bots i don't have a problem against bots i'm not anti-bot but it's just like it would be nice if everybody had an equal chance i have the perfect solution which is this is the ending of the video this is my grand finale the only way to to change the sneaker game and bring it back to what it was where people who actually love shoes were able to get shoes is to do pre-orders every sneaker head is complaining every sneaker head is complaining about how shoe releases go down how shoes sell out how it's impossible to get shoes but what if the brand said okay all right all right look check this out we're gonna release the bread jordan one we're gonna make it available for 24 hours unlimited pre-orders you only have 24 hours to buy the shoe if you want the shoe you pre-order the shoe if you want to resell the shoe you can because nike will put a limit to how many you can purchase we are willing to wait i don't know about you guys but i'm willing to wait if i know i'm getting a shoe that i really want i'm willing to wait up to six months maybe even eight months a year to get that shoe because i know i'm getting it for retail and i know i'm getting it from the actual brand and this will also help with fakes it's coming directly from nike you don't have to worry about your shoe being fake you don't have to worry about getting it authenticated you're not only giving access to the customer to actually buy a shoe but you're guaranteeing that it's legit and you're also eliminating fake pairs which is another huge category which is another huge issue in the sneaker world is fakes it's so simple like a pre-order will literally solve everything and we have seen this in the past yeezy and adidas have done this they did it with the um they did it with the the yeezy wave runners the very first 700 they did a pre-order they also did it for the yeezy 500s in a bundle with a hoodie and a short and some shorts i actually ordered both of them i waited like four months for the shoes and it was worth it because i was like i got it for retail i was one of the first people to have those shoes and everybody originally didn't want it like they didn't want to pay for a pre-order and then when the shoes actually came they're like damn i should have done a pre-order so it's like one of those things if you miss out you miss out but if you don't then you're satisfied because you got what you wanted now as far as the pre-order there is a few issues but there's also solutions to those people ordering multiple pairs if they are doing a pre-order for unlimited amounts then a reseller can just order like i don't know like 500 pairs that's why you put a cap like limit how many sneakers each customer can buy maybe two three pairs maybe one pair and if you want to make sure that people aren't making multiple accounts have them scan their id send a picture of their id or some kind of verification process to show that it's an actual human maybe a phone number something like that or if you want to be very very strict make sure the pre-order is in person like you got to go to a nike store and uh give your information show an id or be with the legal guardian who could show an idea if you're too young they agree the birds agree with me now a lot of people might say that oh if you do a pre-order it's going to kill the hype of a shoe yes you're 100 right the hype will be gone but it shouldn't be about the hype and that's coming from an actual hypebeast if you really want a bread one you should want the bread one because of the bread one itself because of the legacy behind the bread one so if you want that bread one you shouldn't buy that shoe because it's selling out or because it's hype you should buy that shoe because of the shoe itself so yes it will kill the hype but this is how you can give the sneaker heads what they really want give the people what they want it's a pre-order it is so simple but nike won't do it and the reason why they won't do it is because it kills the hype they want the hype nike feeds off of the hype they feed off of their shoes selling out so in my opinion nothing's going to change because nike gets their money at the end of the day we still talk and complain about sneakers app every single release drop which makes it trend on twitter which brings more ice to it which brings more sneaker heads which brings more users to the sneakers app which is what nike wants so what if we did this what if we actually boycotted a huge release to show nike that we're fed up let's take the jordan 11 release at the holiday time for example it's their biggest release jordan brand and nike's biggest release of the year they always make like two million pairs of whatever jordan 11 is coming out that year what if us sneakerheads all got together and said yo we're boycotting this release we're not going to buy this shoe spread the word imagine if they made these two million pairs and it just did not sell out on the sneakers app imagine if if it was sitting in stores imagine if like there was no hype on the shoe nike will be like all right we finally hear you and we're gonna make a change that would literally be the biggest way to step up and basically say we need change in the sneaker game unfortunately i don't think that this will ever happen because it would just be impossible to get everybody to agree to this because as soon as like one group of people say like hey we're boycotting this the other group will be like all right well i'm gonna go buy it because you're not buying it so it's gonna be very hard to get everybody on board to do this but if we really wanna send a message to nike or any brand it would have to be to boycott a release and just be like look like we're fed up with this make some damn changes to how you release these shoes all right guys well that was pretty much it for crew cakes and coffee i really enjoyed this discussion because this is a lot of stuff that i've been wanting to talk about i'm not really worried about the whole ann hibbert situation i'm not really worried about the anti-bonding program that they're working on i just as a sneaker head want to see more actual sneaker heads get shoes rather than just people who don't really care about it and i want to see brands implement a pre-order process for the future and being able to just get the sneaker heads what they want if you guys enjoyed this video i need you to do me a favor and please hit the thumbs up button it helps out hugely with youtube's algorithm and whatnot and i do appreciate y'all joining me for this cup of iced coffee this morning we have a new episode of crew kicks and coffee every single monday morning so make sure you guys subscribe if you like these types of videos and that's pretty much it i'll see you guys on the next one peace youtoday we're talking about ann herbert nike's gm that stepped down because her son was a reseller nike talking about their anti-bot program they're working on and how nike can really solve all the issues in the sneaker game welcome to crew kicks and coffee hit the intro alright guys welcome back to another edition of crew kicks and coffee today we're rocking with the iced coffee from mcdonald's because obviously we're not in the studio wanted to catch an outdoor nature vibe for you guys this morning so if you didn't know this is where i'm going to be doing weekly discussions on all things sneaker related topics controversies news anything like that anything i want to discuss over a nice cup of coffee so yeah man today's one that i've been holding off on i know a lot of people have made their videos already and a lot of people have discussed the topic already but i've waited because i kind of wanted the dust the smoke to clear out i wanted all the information that's coming out to be out i wanted to give my two cents when the time was right so quickly for those of you guys that don't know anne hibbert i got the article right here she was the vice president and the general manager of nike's north american division and she was also head of sneakers app i believe if i get anything wrong in this video i apologize i'm just going off of what i've seen on social media i'm gonna try to cover it as best as i can she stepped down from her position because it had came out from an article that her son was a reseller like her son did an interview with them and basically exposed himself without actually exposing himself like he didn't he didn't he didn't keep it low-key he got caught up he didn't you know i'm saying he wasn't moving correctly he was more worried about building his following through social media and and getting excited that somebody wanted to do article about him that he he didn't play his cards right and they put two and two together and figured out that hey that's your mom over there right first and foremost i do not think that his mom was getting him bulk bulk bulk pairs of shoes like all the pictures of him with all the shoes next to him no way that his mom was getting him that sh that amount of sneakers now she probably did get him shoes um i'm not saying she didn't get him shoes you know i'm saying being a family member of someone so high up at nike you're bound to get shoes you know what i'm saying i know a lot of people who work at nike from you know basic jobs at nike to high-end jobs at nike and i know that everybody takes care of people they know i mean not even just seeding to influencers i'm talking about friends like i know somebody at adidas he told me that if he gets something from the brand and it doesn't fit him he gives it to a family member so that's fine like that happens like there's nothing wrong with that but it's just the fact that he was a reseller so we don't know if he was actually wearing this stuff he got or if he was selling the stuff he got but as far as like all the thousands of shoes that he took pictures with like flexing all that like that did not come from her there's no way that came from her that's from a backdoor plug i mean the other situation people are saying she had no idea come on now that's your son and your son has his own warehouse he's got freaking tons of shoes you know where his money's coming from technically it was on her credit card as well and then there was like her her husband's name was on the llc like it was right for her to step down i just think that if this article never came out and nike did find out about the situation they probably wouldn't have really done anything but we who is to know like we could give our opinions but we'll never know you know what i mean we never know and i'm happy that this story did get out because hopefully it opens eyes from the brands to you know really audit their their employees and find out what are these people doing with the sneakers we give them or what are they doing with their employee discounts and that's a whole nother situation because employee discounts are abused with these brands i know that when i used to work at nike and i had access to employee discount i was taking care of the family you know what i mean i was getting i was taking care of the family i was taking care of my friends all right let me get some coffee on that one as far as the kid goes honestly he's so in deep right now that he might as well just continue to resell because there's no such thing as bad publicity at the end of the day look look his mom lost her job it's time for him to start paying the bills for the family you know what i mean if nike's really serious about this they're going to have to find out what products actually came from them they're going to have to go get the authorities involved and find out hey this stuff came from us versus the other stuff that comes from like boutiques or wherever he's backdooring stuff from like he even backdoored yeezy so it's not like the yeezys came from nike you know what i mean so if nike is really serious about this kid not reselling anymore they need to get the authorities in there whoever and see what actually came from them like oh we remember giving this to her so it's here at his warehouse now so we want that back you know what i mean that's how it works if you get robbed and they find the person who robbed you they're gonna ask you for a list of what's missing and then you're gonna go to that guy's house and look for those items and if they're there then another thing that came out is that nike is actually working on some type of like anti-bot program to help people buy shoes as you know in 2021 it is damn near impossible to get shoes for retail it's to the point where i personally know people who are getting out of the game because it's not fun for them anymore like you used to be able to enter raffles in person and get a ticket and know that you are you have a legit chance nike's saying hey we're introducing this uh anti-bot thing we're working on in my opinion nike came out with this announcement about a week after the whole ann hibbert situation i feel like this is a way for nike to deflect the reseller situation away and kind of act like they're doing something good they didn't need to come out with this story but hey why did they come out with it a week after and my pre in my opinion it's just kind of like hey look this way rather than look that way situation you know i'm saying i don't think they're doing anything different than they've already been doing hopefully i could be wrong and i hope that they actually are working on something that could prevent the bots because thoughts do use bots i don't really care for bots i don't have a problem against bots i'm not anti-bot but it's just like it would be nice if everybody had an equal chance i have the perfect solution which is this is the ending of the video this is my grand finale the only way to to change the sneaker game and bring it back to what it was where people who actually love shoes were able to get shoes is to do pre-orders every sneaker head is complaining every sneaker head is complaining about how shoe releases go down how shoes sell out how it's impossible to get shoes but what if the brand said okay all right all right look check this out we're gonna release the bread jordan one we're gonna make it available for 24 hours unlimited pre-orders you only have 24 hours to buy the shoe if you want the shoe you pre-order the shoe if you want to resell the shoe you can because nike will put a limit to how many you can purchase we are willing to wait i don't know about you guys but i'm willing to wait if i know i'm getting a shoe that i really want i'm willing to wait up to six months maybe even eight months a year to get that shoe because i know i'm getting it for retail and i know i'm getting it from the actual brand and this will also help with fakes it's coming directly from nike you don't have to worry about your shoe being fake you don't have to worry about getting it authenticated you're not only giving access to the customer to actually buy a shoe but you're guaranteeing that it's legit and you're also eliminating fake pairs which is another huge category which is another huge issue in the sneaker world is fakes it's so simple like a pre-order will literally solve everything and we have seen this in the past yeezy and adidas have done this they did it with the um they did it with the the yeezy wave runners the very first 700 they did a pre-order they also did it for the yeezy 500s in a bundle with a hoodie and a short and some shorts i actually ordered both of them i waited like four months for the shoes and it was worth it because i was like i got it for retail i was one of the first people to have those shoes and everybody originally didn't want it like they didn't want to pay for a pre-order and then when the shoes actually came they're like damn i should have done a pre-order so it's like one of those things if you miss out you miss out but if you don't then you're satisfied because you got what you wanted now as far as the pre-order there is a few issues but there's also solutions to those people ordering multiple pairs if they are doing a pre-order for unlimited amounts then a reseller can just order like i don't know like 500 pairs that's why you put a cap like limit how many sneakers each customer can buy maybe two three pairs maybe one pair and if you want to make sure that people aren't making multiple accounts have them scan their id send a picture of their id or some kind of verification process to show that it's an actual human maybe a phone number something like that or if you want to be very very strict make sure the pre-order is in person like you got to go to a nike store and uh give your information show an id or be with the legal guardian who could show an idea if you're too young they agree the birds agree with me now a lot of people might say that oh if you do a pre-order it's going to kill the hype of a shoe yes you're 100 right the hype will be gone but it shouldn't be about the hype and that's coming from an actual hypebeast if you really want a bread one you should want the bread one because of the bread one itself because of the legacy behind the bread one so if you want that bread one you shouldn't buy that shoe because it's selling out or because it's hype you should buy that shoe because of the shoe itself so yes it will kill the hype but this is how you can give the sneaker heads what they really want give the people what they want it's a pre-order it is so simple but nike won't do it and the reason why they won't do it is because it kills the hype they want the hype nike feeds off of the hype they feed off of their shoes selling out so in my opinion nothing's going to change because nike gets their money at the end of the day we still talk and complain about sneakers app every single release drop which makes it trend on twitter which brings more ice to it which brings more sneaker heads which brings more users to the sneakers app which is what nike wants so what if we did this what if we actually boycotted a huge release to show nike that we're fed up let's take the jordan 11 release at the holiday time for example it's their biggest release jordan brand and nike's biggest release of the year they always make like two million pairs of whatever jordan 11 is coming out that year what if us sneakerheads all got together and said yo we're boycotting this release we're not going to buy this shoe spread the word imagine if they made these two million pairs and it just did not sell out on the sneakers app imagine if if it was sitting in stores imagine if like there was no hype on the shoe nike will be like all right we finally hear you and we're gonna make a change that would literally be the biggest way to step up and basically say we need change in the sneaker game unfortunately i don't think that this will ever happen because it would just be impossible to get everybody to agree to this because as soon as like one group of people say like hey we're boycotting this the other group will be like all right well i'm gonna go buy it because you're not buying it so it's gonna be very hard to get everybody on board to do this but if we really wanna send a message to nike or any brand it would have to be to boycott a release and just be like look like we're fed up with this make some damn changes to how you release these shoes all right guys well that was pretty much it for crew cakes and coffee i really enjoyed this discussion because this is a lot of stuff that i've been wanting to talk about i'm not really worried about the whole ann hibbert situation i'm not really worried about the anti-bonding program that they're working on i just as a sneaker head want to see more actual sneaker heads get shoes rather than just people who don't really care about it and i want to see brands implement a pre-order process for the future and being able to just get the sneaker heads what they want if you guys enjoyed this video i need you to do me a favor and please hit the thumbs up button it helps out hugely with youtube's algorithm and whatnot and i do appreciate y'all joining me for this cup of iced coffee this morning we have a new episode of crew kicks and coffee every single monday morning so make sure you guys subscribe if you like these types of videos and that's pretty much it i'll see you guys on the next one peace you\n"