**Introducing the New Apple Mac with M1 Chip**

Apple has just announced its latest innovation, a new line of Mac computers powered by the M1 chip. This powerful processor is not only faster and more efficient than its predecessors but also brings a range of exciting features to the table. The new Macs are designed to be sleeker and more streamlined, with a focus on reducing clutter and making it easier to work in a distraction-free environment.

**Magic Keyboard: A New Era in Typing**

One of the standout features of the new Mac is the Magic Keyboard, which comes in three different styles to suit various user preferences. The Magic Keyboard with Touch ID is a game-changer, allowing users to quickly and securely log into their Mac with just a touch of their finger. Additionally, it includes a lock key that instantly locks the Mac, making it easier to keep your device secure. Another variant of the Magic Keyboard features a numeric keypad, perfect for those who need to enter specific numbers frequently.

**Magic Mouse and Trackpad: A Familiar yet Refined Design**

The Magic Mouse and Trackpad have also been updated to match the new keyboard's sleek design. The Magic Mouse still boasts its renowned smoothness and accuracy, while the Magic Trackpad has undergone a refined redesign that complements the new keyboard perfectly. These familiar yet upgraded accessories ensure a seamless user experience.

**Performance Upgrade: M1 Chip Delivers Unparalleled Speed**

The M1 chip is at the heart of Apple's latest Mac lineup, delivering unparalleled performance in various applications. In apps like Xcode, Lightroom, and iMovie, the Mac can achieve speeds of up to 85% faster performance compared to previous models. This means users can work more efficiently and complete tasks faster than ever before.

**Gaming on iPad Pro: A New Level of Fun**

The latest iPad Pro has taken gaming to a whole new level with its powerful M1 chip, pro motion display, four speakers, and support for the latest PlayStation or Xbox game controllers. The combination of these features creates an immersive gaming experience that is both fun and engaging.

**Advanced Technologies and Features**

The new iPad Pro also boasts advanced technologies like Apple Neural Engine, 16-core image signal processor, and unified high-bandwidth memory architecture. These innovations enable the device to perform complex tasks with ease, making it a capable tool for professionals and hobbyists alike. Additionally, the USB-C port supports super-fast data transfers, while the new Thunderbolt feature brings even faster speeds.

**Enhanced Camera System: Center Stage**

One of the most exciting features of the new iPad Pro is its advanced camera system, particularly the "Center Stage" technology. This innovative feature uses the Ultra Wide Camera and machine learning to recognize and keep users in the center of the view, automatically adjusting as they move around. This not only enhances video conferencing but also provides a unique and engaging experience for social media and other applications.

**Liquid Retina XDR Display: Stunning Performance**

The new 12.9-inch iPad Pro features a stunning Liquid Retina XDR display, delivering 1600 nits of full-screen brightness, 1 million-to-1 contrast ratio, and a breathtaking peak brightness of 1000 nits. This display is not only visually stunning but also an essential tool for professionals who require high-quality visuals.

**Affordable Pricing: Starting at $12.99**

Despite the impressive features and performance, Apple has made it possible to get your hands on this incredible device at an affordable price point. The 11-inch iPad Pro starts at just $7.99, while the 12.9-inch model is available for $10.99, featuring the stunning Liquid Retina XDR display.

**Availability: Order Now and Get Ready to Experience**

Apple has announced that these new products will be available starting April 30th, with deliveries set to begin in the second half of May. With their cutting-edge technology and sleek designs, these devices are sure to make a lasting impression on users worldwide. Don't miss out on this opportunity to experience the future of Apple's latest innovations.

"WEBVTTKind: captionsLanguage: enhello and welcome back to apple park for our first event of 2021. now let's talk about apple podcasts this starts with a newly designed apple podcast app every show and episode has a beautiful new page we're also introducing channels to help you find new shows from your favorite creators we're also introducing apple podcast subscriptions which enables you to unlock new content as well as additional benefits like ad-free listening apple podcast subscriptions launches in 170 regions and countries next month now let's turn to iphone we're so excited to introduce a new gorgeous purple it looks stunning with the precision milled back glass and new design purple joins the iphone 12 lineup for pre-order this friday and it will be available on april 30th one of the most helpful features we pioneered is finding your iphone through find my today we're adding to this growing ecosystem with a new iphone accessory that makes finding things even easier air attack uses the find network so iphone can help you keep track of and find your things you can personalize your air tag to make it your own air tag is easy to use by itself or with beautiful accessories we've designed you can keep track of your air tag right in the find my app any iphone with our u1 chip like iphone 12 uses helpful overlays to guide you directly to a lost item when it's nearby we call this precision finding as you move precision finding uses our u1 chip to get the precise distance to your air tag iphone fuses that data with input from the camera accelerometer and gyroscope to give you visual haptic and audible feedback guiding you right to your air tag with the find my network everyone can participate without sharing their location to anyone including apple air tag is just 29 and because you likely have more than one important item in your life a four pack is just 99 orders start this friday an air tag will be available april 30th what makes apple tv truly unique is its deep integration of apple hardware software and services apple tv 4k is now built with the a12 bionic and with the a12 bionic the new apple tv 4k can now play hdr and high frame rate we've enhanced airplay to support high frame rate hdr with our new color balance feature apple tv will work with your iphone and its advanced sensors to improve your tv's picture quality your iphone uses its camera and proximity sensor to guide you to an on-screen target color measurements start automatically apple tv uses the light sensor in your iphone to compare your tv's color balance to the industry standard specifications used by cinematographers worldwide so you'll now see much more accurate color without you ever having to adjust your tv of course the way you interact with apple tv is with the siri remote so this year we completely redesigned it with new functionality and controls it starts with a new one-piece aluminum design that fits perfectly in your hand we also have a brand new click pad with five-way navigation for better accuracy and the entire click pad is touch enabled preserving the fast directional swipes users love and we did something pretty cool with the outer ring we've given it a new circular gesture that turns it into a jaw control it now has a power button that controls your tv's power and another for mute and we've moved the siri button to the side it'll be available for 179 dollars with 32 gigabytes or 199 with double the storage capacity you can order them on april 30th and they'll be available in the second half of may m1 has been a gigantic leap forward for the mac we're thrilled to introduce a mac that has been built from the ground up around m1 the all-new completely redesigned imac is more personal more powerful and more capable than ever with a spectrum of vibrant colors with a single sheet of glass covering the entire surface now with the system on a chip architecture of m1 the bulky thermal system is replaced by just two small fans this keeps the system cool while running exceptionally quiet the result is a design that's much more compact and just 11.5 millimeters thin so on the new imac we made the display an expansive 24 inches and it has nearly 11.3 million pixels and it's four and a half k retina display plus 500 nits of brightness every image is brilliant and vivid it also has true tone which automatically adjusts the color temperature as your environment changes and it has a coating with industry-leading low reflectivity for greater comfort and readability imac now has a 1080p facetime hd camera and to complement the camera we gave imac a studio quality 3 microwave to create big room-filling sound speakers need to displace a lot of air the result is a six-speaker system that produces a massive sound stage with strong articulate bass and crystal clear mids and highs all of these speaker innovations coupled with advanced algorithms enable imac to support spatial audio when playing video with dolby atmos it has up to four usb-c ports including two thunderbolt ports for super fast data transfer and support for up to a 6k display like the pro display xdr and we created a new power connector that attaches magnetically so it's quick and easy to connect it has a two meter color matched woven cable that leads to a small power adapter which can be placed on the floor behind your desk and for ethernet check out this cool innovation it connects to the adapter and runs through the power cable to keep your desktop less cluttered you can choose from three types of keyboards with gorgeous aluminum enclosures color matched to imac first there's a magic keyboard with new emoji spotlight dictation and do not disturb keys and a lock key to instantly lock imac next there's a magic keyboard with an exciting new feature touch id which comes to the mac desktop for the first time and touch id also works with fast user switching so you can change to a different user profile with just the touch of a finger and there's a magic keyboard with touch id and a numeric keypad too magic mouse loved by imac users now features color matched aluminum and magic trackpad still by far the industry's best has a refined shape to match the new keyboard when it comes to cpu performance in apps like xcode lightroom and imovie imac is up to 85 faster and when it comes to gpu performance for certain apps like affinity photo and photoshop imac is up to two times faster than the previous models and it's even up to 50 faster than the most powerful discrete graphics in the fastest 21.5 inch imac it starts at just 12.99 in four colors and at 14.99 imac comes in seven colors with these additional features you can order the new imac starting april 30th and it will be available in the second half of may you are going to love the combination of m1 and mac os on the new imac the m1 chip is not just in the mac it's now in ipad pro the next level performance that m1 unlocks on ipad pro starts with its powerful cpu built around the world's fastest cpu core in low power silicon the 8 core design of m1 delivers a whopping 50 percent jump over the industry-leading performance of the previous ipad pro the 8 core gpu is in a class of its own delivering up to 40 percent faster graphics performance this raw performance along with the pro motion display four speakers and now support for the latest playstation or xbox game controllers with haptics makes playing games on ipad pro insanely fun but it's bigger than that because powerful custom technologies like our latest 16 core apple neural engine advanced image signal processor and unified high bandwidth memory architecture make ipad pro more capable than ever and the industry leading power efficiency of m1 enables all of that amazing performance along with all day battery life in the incredibly thin and light design of ipad pro and for our most demanding users a new two terabyte configuration gives you enormous storage capacity the usb c port already supports super fast data transfers and now we're adding thunderbolt with usb4 support as well we've added 5g to ipad pro in the us ipad pro also supports millimeter wave the high frequency version of 5g and with this model ipad pro can reach up to four gigabits per second peak download speeds in ideal conditions customers love taking stunning photos and videos on their ipad and with the more powerful isp and m1 we get smart hdr3 where the isp and the neural engine work together to adjust color contrast and noise in distinct parts of a photo and in low light conditions the isp and lidar scanner quickly and accurately focus images and videos so in the new ipad pro we're going to take a huge step forward by updating the truedepth camera system to include an all new ultra white camera designed specifically for ipad it features a new 12 megapixel sensor with a 122 degree field of view which enables something really cool and we call it center stage center stage uses the new ultra wide camera and machine learning to recognize and keep you in the center of the view what's amazing is as you move around it automatically pans to keep you in the shop and that's not all when others join in it recognizes them too and zooms out to fit everyone into the view we're bringing the stunning front of screen performance of our pro display xdr to our 12.9 inch ipad pro this is the new liquid retina xtr display and it delivers a thousand nits of full screen brightness a breathtaking 1600 nits of peak brightness and a phenomenal 1 million to 1 contrast ratio just like pro display xtr the 11 inch ipad pro still starts at just 7.99 and the 12.9 inch model adds the stunning liquid retina xdr display for just 10.99 an incredible value for such an incredible device you can order ipad pro starting april 30th and it'll be available in the second half of may at apple we continue to be committed to making an impact in people's lives and we can't wait to get these new products into your hands and see all of the amazing things you'll do with them thank you for being with us today we look forward to seeing you again soon have a great dayhello and welcome back to apple park for our first event of 2021. now let's talk about apple podcasts this starts with a newly designed apple podcast app every show and episode has a beautiful new page we're also introducing channels to help you find new shows from your favorite creators we're also introducing apple podcast subscriptions which enables you to unlock new content as well as additional benefits like ad-free listening apple podcast subscriptions launches in 170 regions and countries next month now let's turn to iphone we're so excited to introduce a new gorgeous purple it looks stunning with the precision milled back glass and new design purple joins the iphone 12 lineup for pre-order this friday and it will be available on april 30th one of the most helpful features we pioneered is finding your iphone through find my today we're adding to this growing ecosystem with a new iphone accessory that makes finding things even easier air attack uses the find network so iphone can help you keep track of and find your things you can personalize your air tag to make it your own air tag is easy to use by itself or with beautiful accessories we've designed you can keep track of your air tag right in the find my app any iphone with our u1 chip like iphone 12 uses helpful overlays to guide you directly to a lost item when it's nearby we call this precision finding as you move precision finding uses our u1 chip to get the precise distance to your air tag iphone fuses that data with input from the camera accelerometer and gyroscope to give you visual haptic and audible feedback guiding you right to your air tag with the find my network everyone can participate without sharing their location to anyone including apple air tag is just 29 and because you likely have more than one important item in your life a four pack is just 99 orders start this friday an air tag will be available april 30th what makes apple tv truly unique is its deep integration of apple hardware software and services apple tv 4k is now built with the a12 bionic and with the a12 bionic the new apple tv 4k can now play hdr and high frame rate we've enhanced airplay to support high frame rate hdr with our new color balance feature apple tv will work with your iphone and its advanced sensors to improve your tv's picture quality your iphone uses its camera and proximity sensor to guide you to an on-screen target color measurements start automatically apple tv uses the light sensor in your iphone to compare your tv's color balance to the industry standard specifications used by cinematographers worldwide so you'll now see much more accurate color without you ever having to adjust your tv of course the way you interact with apple tv is with the siri remote so this year we completely redesigned it with new functionality and controls it starts with a new one-piece aluminum design that fits perfectly in your hand we also have a brand new click pad with five-way navigation for better accuracy and the entire click pad is touch enabled preserving the fast directional swipes users love and we did something pretty cool with the outer ring we've given it a new circular gesture that turns it into a jaw control it now has a power button that controls your tv's power and another for mute and we've moved the siri button to the side it'll be available for 179 dollars with 32 gigabytes or 199 with double the storage capacity you can order them on april 30th and they'll be available in the second half of may m1 has been a gigantic leap forward for the mac we're thrilled to introduce a mac that has been built from the ground up around m1 the all-new completely redesigned imac is more personal more powerful and more capable than ever with a spectrum of vibrant colors with a single sheet of glass covering the entire surface now with the system on a chip architecture of m1 the bulky thermal system is replaced by just two small fans this keeps the system cool while running exceptionally quiet the result is a design that's much more compact and just 11.5 millimeters thin so on the new imac we made the display an expansive 24 inches and it has nearly 11.3 million pixels and it's four and a half k retina display plus 500 nits of brightness every image is brilliant and vivid it also has true tone which automatically adjusts the color temperature as your environment changes and it has a coating with industry-leading low reflectivity for greater comfort and readability imac now has a 1080p facetime hd camera and to complement the camera we gave imac a studio quality 3 microwave to create big room-filling sound speakers need to displace a lot of air the result is a six-speaker system that produces a massive sound stage with strong articulate bass and crystal clear mids and highs all of these speaker innovations coupled with advanced algorithms enable imac to support spatial audio when playing video with dolby atmos it has up to four usb-c ports including two thunderbolt ports for super fast data transfer and support for up to a 6k display like the pro display xdr and we created a new power connector that attaches magnetically so it's quick and easy to connect it has a two meter color matched woven cable that leads to a small power adapter which can be placed on the floor behind your desk and for ethernet check out this cool innovation it connects to the adapter and runs through the power cable to keep your desktop less cluttered you can choose from three types of keyboards with gorgeous aluminum enclosures color matched to imac first there's a magic keyboard with new emoji spotlight dictation and do not disturb keys and a lock key to instantly lock imac next there's a magic keyboard with an exciting new feature touch id which comes to the mac desktop for the first time and touch id also works with fast user switching so you can change to a different user profile with just the touch of a finger and there's a magic keyboard with touch id and a numeric keypad too magic mouse loved by imac users now features color matched aluminum and magic trackpad still by far the industry's best has a refined shape to match the new keyboard when it comes to cpu performance in apps like xcode lightroom and imovie imac is up to 85 faster and when it comes to gpu performance for certain apps like affinity photo and photoshop imac is up to two times faster than the previous models and it's even up to 50 faster than the most powerful discrete graphics in the fastest 21.5 inch imac it starts at just 12.99 in four colors and at 14.99 imac comes in seven colors with these additional features you can order the new imac starting april 30th and it will be available in the second half of may you are going to love the combination of m1 and mac os on the new imac the m1 chip is not just in the mac it's now in ipad pro the next level performance that m1 unlocks on ipad pro starts with its powerful cpu built around the world's fastest cpu core in low power silicon the 8 core design of m1 delivers a whopping 50 percent jump over the industry-leading performance of the previous ipad pro the 8 core gpu is in a class of its own delivering up to 40 percent faster graphics performance this raw performance along with the pro motion display four speakers and now support for the latest playstation or xbox game controllers with haptics makes playing games on ipad pro insanely fun but it's bigger than that because powerful custom technologies like our latest 16 core apple neural engine advanced image signal processor and unified high bandwidth memory architecture make ipad pro more capable than ever and the industry leading power efficiency of m1 enables all of that amazing performance along with all day battery life in the incredibly thin and light design of ipad pro and for our most demanding users a new two terabyte configuration gives you enormous storage capacity the usb c port already supports super fast data transfers and now we're adding thunderbolt with usb4 support as well we've added 5g to ipad pro in the us ipad pro also supports millimeter wave the high frequency version of 5g and with this model ipad pro can reach up to four gigabits per second peak download speeds in ideal conditions customers love taking stunning photos and videos on their ipad and with the more powerful isp and m1 we get smart hdr3 where the isp and the neural engine work together to adjust color contrast and noise in distinct parts of a photo and in low light conditions the isp and lidar scanner quickly and accurately focus images and videos so in the new ipad pro we're going to take a huge step forward by updating the truedepth camera system to include an all new ultra white camera designed specifically for ipad it features a new 12 megapixel sensor with a 122 degree field of view which enables something really cool and we call it center stage center stage uses the new ultra wide camera and machine learning to recognize and keep you in the center of the view what's amazing is as you move around it automatically pans to keep you in the shop and that's not all when others join in it recognizes them too and zooms out to fit everyone into the view we're bringing the stunning front of screen performance of our pro display xdr to our 12.9 inch ipad pro this is the new liquid retina xtr display and it delivers a thousand nits of full screen brightness a breathtaking 1600 nits of peak brightness and a phenomenal 1 million to 1 contrast ratio just like pro display xtr the 11 inch ipad pro still starts at just 7.99 and the 12.9 inch model adds the stunning liquid retina xdr display for just 10.99 an incredible value for such an incredible device you can order ipad pro starting april 30th and it'll be available in the second half of may at apple we continue to be committed to making an impact in people's lives and we can't wait to get these new products into your hands and see all of the amazing things you'll do with them thank you for being with us today we look forward to seeing you again soon have a great day\n"