S4 E1 - Apple A17 Pro - what does it tell us about M3

**Apple Event Review: What We Learned**

The Apple event was recently held, and we were there to witness it live. The event saw Apple announce several new products, including the Watch Series 8 and Watch Ultra 2. However, one of the most significant takeaways from the event was the price drops for these watches.

**Price Drops: A Win for UK Buyers**

The prices for the Watch Series 8 have dropped significantly since their release. The watch, which was initially priced at £479, is now available for £399, saving UK buyers a whopping £80. Similarly, the Watch Ultra 2 has also seen a price drop from £849 to £799, with an additional £50 off the already discounted price of £749. These price drops are significant, and they will undoubtedly bring joy to Apple fans in the UK who were struggling with the cost of living.

**The Titanium Finish: A Misstep?**

One of the features that was expected to be a major selling point for the Watch Series 8 was the titanium finish. However, it appears that this feature did not justify the increased price tag. In fact, Apple has stuck with its traditional surgical-grade steel construction, which is already known for its durability and resistance to corrosion. This decision will likely come as a surprise to many fans of the watch, who were expecting a premium material at a premium price.

**A Shift in Strategy?**

The decision not to increase the price of the Watch Series 8 despite the titanium finish has raised questions about Apple's strategy. It appears that the company is prioritizing sales over profit margins, which could be seen as a sign of a more relaxed approach to pricing in the future. This shift in strategy may also have implications for other products in the Apple lineup.

**Inflation and the Cost of Living**

The price drops on the Watch Series 8 and Ultra 2 are also significant because they come at a time when many people in the UK are struggling with the cost of living. The rising prices of everything from housing to food to transportation have made it difficult for many families to make ends meet. Apple's decision to cut prices may be seen as a welcome relief by some, and it highlights the importance of keeping costs affordable.

**The Future of iPhone Upgrades**

Another significant takeaway from the Apple event was the announcement that there will not be a major upgrade to the iPhone 15 series this year. Instead, existing iPhone users are being encouraged to stick with their current devices rather than upgrading to new models. This approach may seem counterintuitive, but it has the potential to reduce electronic waste and make our planet a more sustainable place.

**A New Era for Podcasts**

The Apple event also marked an important milestone in the world of podcasts. The company announced that it will be returning to its main channel after previously using a separate channel to host its podcast. This decision is likely to have a significant impact on the way we consume podcasts, and it may lead to more innovative and engaging content in the future.

**What's Next for Our Podcast?**

Finally, our podcast team wants to hear from you! We're committed to making this show for our listeners, and we want to know what you'd like to see more of. Whether it's more Apple news, tech reviews, or just general banter between our hosts, we're open to all ideas. So be sure to check out the comment section on our latest episode and let us know what's on your mind.

**A Final Word from Our Hosts**

As we wrap up this article, we want to say thank you to Ben and Aaron for joining us at the Apple event live. Their insights and commentary were invaluable, and we're grateful to have them as part of our podcast team. And finally, a word of advice: don't rush out to upgrade your iPhone just because there's a new model available. Take some time to think about whether you really need it, and consider the environmental impact of your purchasing decisions. It's a simple thing, but one that could make all the difference in the world.