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**Italian Super Cars: A Staple of the Car World**

Italian super cars are a staple of the car world. Enthusiasts know them by name and by engine note. Even non-car people know them.

I'm sure your mom, like mine, has seen a supercar and they say...

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WEBVTTKind: captionsLanguage: en- Italian super cars area staple of the car world.Enthusiasts know them byname and by engine note.(engine roaring)Even non-car people know them.I'm sure your mom, like mine,has seen a supercar and they say"Oh, is that a Lamborghinior a Ferrari son?"No mom, that's a PorscheGT3 RS, it's actually--(beep)The point is everyone knowsthese two Italian automakersand for good reason.They've both been around for generations,making cars that are fast, elegant,and make great bedroom wall posters.But how do these two industrytitans actually compare?(electronic beat jingle)Ferrari and Lamborghini are both so iconicand have such a longhistory of being rivals.Before Ferruccio Lamborghinistarted making sports cars,he was making tractors.It's only because of a disagreementbetween him and Enzo Ferrarithat we even have Lamborghinis today.In the 70s, they battled with the Miuraand the Daytona; in thelate 80s and early 90sit was the Countach and Testarossa.After combing the internet to gatheras much knowledge as I could,I've broken down this rivalry downinto five different categories.We are going to look attheir motorsport prowess,the tech that goes into these cars,the exclusivity of each brand,their impact on road cars,and the culture around these brandsand the cars themselves.With 50 years of pedigree to look at,let's get into round one.Ferrari is inseparable from motorsport.They've been racing for 90 years.That's longer than they'vebeen making road cars!Enzo Ferrari sold production carsjust so Scuderia Ferraricould afford to go racing.Unlike Enzo, FerruccioLamborghini wanted nothingto do with racing and said it was a drainon company resources.Despite that, Lamborghinidid eventually havesome direct input into F1.They supplied V12 engines tofive teams in the early 90sand out of the 80 racesthey were involved in,they ended up with one podium finish.Hey, that's pretty good for most teamsthat get involved in motorsport.I wonder if Ferrari hasa much better record?Yes!(engine screaming)In F1 alone, they haveentered nearly a 1,000 races,won about a quarter of those races,and podiumed over 700 times.To some, they are knownsimply as the Red Team.To others, they are the16 time world champions,and to a few more,they're known as cheaterswho use their money andpower to influence the FIA,but that's a story for another video.F1 is not the only place that Ferrarihas made an impact.They are nine time winnersof the 24 hours of Le Mans,eight time winners of the Mille Miglia,seven time winners of the Targa Florio,all before the 70s.But some say Ferrari'swinning days might be over.They haven't won the F1championship since 2008,Sebring or Daytona since 1998,and Le Mans since 1965.Lamborghini is certainly late to the game,but in recent years,their motorsports divisionhas actually made big improvement.In 2009, they started Super Trofeo,a single-make series thatlater spawned their GT3 cars.GT3 racing is where teams can simply buya GT-spec car from a factory(coughing) for half a million dollars,and jump into any GT3-eligible serieswith an FIA-approved driver.This is where you can seeFerrari and Lamborghinion track side by sidewithout big factory support.It may not be as glamorousor renowned as other series,but Lamborghini became abig fish in a small pond.Lamborghini customers wonthe Blancpain EnduranceChampionships in 2017 and 2019,including winning the last two 12 hoursof Sebring and the lastthree 24 hours of Daytona.Lamborghini's footprint inGT3 is definitely growing.In 2017, there were twiceas many Lamborghini customer entriesin the Blancpain GT and the Open GTas there were from Ferrari.While this is a good signfor Lamborghini motorsport in the future,Lamborghini still has no plansto enter a works teaminto any racing series.I got a chance to speak to oneof the Lamborghini representatives,and they said they don't wanna competeagainst their customers.They wanna support their customersand I think that's kinda cool.Ferrari is one of the most dominantand pervasive names in all of motorsport.They have been the team to beatfor most of their racing career.Even if they aren'tdoing too hot currently,they're still the mostrecognized racing namein the world.Lamborghini has made it to the track,but only in recent years have they startedto really progress,and even then that's with customer cars.In my book, I'm still a fan of Ferrariwhen it comes to the track,but there is a lot morethat we have to look at.Before we move on, abig thanks to you guysfor making this show possible.You guys literally shapedthis show with your input.We're literally here every day,we're not going away, we're gonna keep onmaking videos for you untilwe work ourselves to death.Round two: technology.Lamborghini enginesmight be straightforwardNA V10s and V12s, but they really embracethe all-wheel drive approach to supercars.Ever since the LM002,Lamborghini has been using all-wheel driveto give their cars greatgrip in the cornersand great traction off the line.You combine that withthe naturally aspiratedresponsive engines and a$300,000 Huracan Performantecan out-accelerate any Ferrari to 60.It is the fastest car to 60 ever,no, that's the Porsche 918.It's the fastest non-hybrid,no, no, no, that's the Dodge Demon.It's the fastest naturallyaspirated, no, no.No, that's the Ariel Atom.It goes from zero to 60 fasterthan any other naturallyaspirated non-hybridwith doors.(engine roaring)Yeah.(chuckling)But that's not to say that Ferraridon't work on their engines.In fact, they work on them so muchthat the Ferrari 458 stillproduces more torque per literthan any other naturallyaspirated engine in the world.And on top of that, theFerrari 812 Superfastlives up to its name byproducing more horsepowerthan any other V12.Ferrari also started chasing hybrid powerwith the LaFerrari.It also uses the kineticenergy recovery systemoriginally developed for F1to charge the hybrid batteriesusing excess heat from braking.And although Lamborghini are knownfor their brute force ICE engines,(screaming)they announced the hybrid powered Sianwhich will have more horse powerthan any other Lamborghini.Over 800!You know how many of those buff poniesare coming from electric power?34.I feel like that's themost Lamborghini approachto hybrid power.Both these companies makesome strong supercarsand they've laid the groundwork for dozensof other supercar companiesthat now fill the market.Today, both Ferrari and Lamborghiniare using their technical prowessand manufacturing abilitiesin the best way possible.They're helping fight COVID-19 in Italyand around the world.Lamborghini factories are sewing up masks,making face shields and Ferrari are usingtheir rapid prototypingto make respirator valves.Rivalry aside for a second,this is such a cool thingand it makes me lovethese two companies even more.Round three: exclusivity.Almost anyone who buys a carfrom Ferrari or Lamborghiniwants to know that what they have is rare.The exclusivity is a status symboland can come from costor limited availability.If you want a Ferrari badge for cheap,you might be able tofind a Ferrari Mondial.It can be found in theUS for under $40,000.It's a mid engined four-seaterand if you get one now,probably none of the electrics will work.But, you will technically own a Ferrari.There are Lamborghinisthat are equally obscureand unlikely to work, butmodels like the Jamaraand Espada are actually more valuablejust for being rare and obscure.Sales and auctions of these Lamborghinisare almost double the cost of a Mondial,and at that point you're approachingused Gallardo territory.For the average model, I mean,average as far as supercars go anyway,both companies havesimilar production runs.The 458 had a productionrun of about 15,000and the Gallardo was about 14,000.But historically,Lamborghini has less modelsbeing produced at once than Ferrari.Currently, they produce the Huracan,the Adventador and the Uruswith a few special editions and conceptsthat eventually leave the factory.Ferrari, on the other hand,currently produce the Portofino,the GTC4 Lusso, the Roma,the 488, the F8 Tributo,the SF90 Stradale and the 812.Across all models, Ferrariproduced twice as many carsas Lamborghini in 2017.So far, the Lamborghini seemsto be the more exclusive machine,but what about the big spenders?Just how rare and exclusivecan one of these cars get?If you want the mostexpensive and exclusive thingthat Ferrari has intheir stable right now,you'll be signing the paperworkfor a Ferrari FXXK Evo.After spending $2.6 million,you won't even get to leave with the car.The FXXK is a track-onlyversion of the LaFerrariand with only a 100 in existence,this is one of the mostexclusive clubs in the world.Ferrari fly these cars totracks all around the worldso owners can drive them.I was at one of these CorseClienti events, Laguna Seca,and it is another world entirely.There are Italian chefs and masseursand even a few F1 cars hitting the track.And all of this is part of owning an FXXK.(light classical music)But let's say that one day youand your FXXK-owning millionaire buddyare off to sell your Ferrarisand get the most expensiveLamborghinis you can,you'd be walking out of the factorywith one Lamborghini Veneno.Unlike the FXXK whose original run of 40has now expanded to 100,the Veneno was limited to three.Not 300,(in booming voice) three.On top of that, Lamborghini is also knownfor some very limited run experiments,like the 20 Reventons,the 20 Sesto Elementoand the one Egoista.But these cars, like fine wine,get more expensive with age.On the classic car side of things,Ferrari really have the value.Even though Lamborghinishave sold in auctionfor up to $10 million,many classic Ferrarisfrom the 50s and 60s can double that;wit the most expensive being oneof the 39 remaining 250 GTOs.When the GTO hits the auction block,it can sell or $50 million!The 250 GTO is literallythe most expensive car in the world.It is rare as hell and doesthe make the 250 GTO exclusive?Yes!But we are trying to lookat the whole brand hereand on average, it seemslike Ferrari can bethe cheaper option if youjust want the bragging rights.Although, a Gallardo soundslike it's totally worth $80,000.Round four: industry impact.Lamborghini and Ferrarihad been making carsfor a little while before the mid-60s,but it wasn't until thenthat the term supercarwas in rotation, and it all startedwith the Lamborghini Miura.It was a rival to all Ferraris,even the track-spec ones.It used a sideways V12 to push itselfto the then world record topspeed of a 171 miles per hour.But then, the very next year,Ferrari took their GTB forDaytona to a 174 miles per hour.This was a veryknow-your-place kinda move.But Lamborghini did nottake that lying down.The Miura was reachingits stride and the Miura Sreached a 179.3 miles per hours in 1969.Lamborghini held that recordall throughout the 70sand it wasn't challenged until 1982when the Lamborghini wasdethroned by another Lamborghini!The Lamborghini Countach wasthe first-ever production carto top a 180 miles per hour and boy,did it look damn good doing that.Can we just take a moment to gawkat the Lamborghini Countach together?♪ We only need the two of us together ♪♪ Two of us together ♪In 1987, Ferrari releasedthe equally gorgeous F40which reached 199 miles per hour,but crucially, never actuallyheld the world recordbecause by then, the Ruf CTR had smashedthe 200 mile per hour barrier.But these makers have not only foughtfor top speed records,they've also innovatedand changed the marketwith their innovations.Ferrari was the firstto use paddle shiftersin a production car.The 355 F1 Berlinetta tookits inspiration directlyform Ferrari F1 cars at the time.Today, a version of thissemi-automatic setupis used by almost everysupercar company on the planet.Ferrari pull a lot of theirroad car ideas from F1,but they're not always winners.The Ferrari F50 used theV12 from Scuderia Ferrariat the time and like F1, they madethe engine structurallyintegral to the chasse.That is great for a racecar at full throttle,but if you're in a roadcar idling at the light,the cockpit was like beingin an Italian leather-filledwashing machine.Hey,(engine rumbling)is that a Ferrari?Yes, it's got an F1 engine in the back.Like Ferrari's paddle shifting,Lamborghini also influenced the industry.Remember the Sesto Elementowe mentioned earlier?Its carbon fiber wheels caught onand now you can carbon fiber wheelson a Mustang Shelby GT500.These companies influenceeach other as well.The Lamborghini Urus isthe company's new SUV.It's not exactly what you'dexpect from Lamborghini,but it helped doubletheir sales last year.The Urus is helpingLamborghini make supercarsand because of that, Ferrari is planningon making their won SUV in 2022:the Ferrari Pur, Puro,the Ferrari Purosangue.Purosangue?I've got two years tofigure it out, it's fine.Do I want Ferrari to make an SUV?Not really.Is it probably gonna helpthem make more supercars?Apparently!Ferrari have certainlyreached many great milestoneswith their road carsand so has Lamborghini.But Ferrari's development focushas always been track first,road car second, and because of that,Lamborghini has sometimes beena bit ahead of them in the past.Round five: brand and culture.These two manufacturersare known the world over.You don't even need toown one of these carsto be part of the culturethat these brands create.In this round we're gonna lookat how the brands present themselves,how the public views them,and what happens when someonetakes one of these carsout of this cultural bubble.Both companies make more than just carsto hype up the brand.You can buy Lamborghinipens, Ferrari shorts,Urus-branded loafers,I'm actually wearing Ferrarishoes, like right now.None of this stuff is necessary at all.It's often overpriced,cheaply made and pandering,but it's designed to makepeople feel closer to the brandand build up loyalty.No car company does this like Ferrari.Ferrari is like one of thenational teams of Italy.If you walk around Maranello,you'll see more Ferrari flagsthan you will Italian flags.Ferrari has video games,perfumes, even theme parks.No lie, my wife found a Ferrari hairdryerand she really wants one.That might be the onlyway I ever get to owna Ferrari engine, so, yeah, I'm down.♪ We only need the two of us together ♪♪ Two of us together ♪Ferrari has positioned itselfto not just be a car brand,but a luxury lifestylebrand and that is impressivebut it's also kind of the problem.Lamborghini somehow staysrather quiet with this.They've got their merchand their events, sure,but for the most part theylet their cars do the talking.(engine roaring)A little while ago, Nolan didan episode of "WheelHouse"talking about Ferrari sendinga cease and desist letterto Deadmau5 over his Nyan Cat-wrapped 458.It was apparently viewed asproblematic to the brand.Now that's not the chillestthing Ferrari have ever done,but do I have any proof thatLamborghini wouldn't do that?Well, after the cease and desist,Deadmau5 sold his 458 andput the exact same wrapon a Lamborghini.He went from his Purrari to a Purrican.Now, a celebrity publiclymoving from Ferrarito Lamborghini is a big marketing giftand that might be part of why Lamborghinididn't do anything about it.But because ofLamborghini's chill attitudeto this kinda thing, weend up with all kindsof ridiculous Lambos.There's Alex Choi's exoskeleton Huracanwhich is polarizing, to say the least.And then there's this chromeprismatic color-changing onethat's owned by Chris Brown.Okay, maybe I'm starting to see a bitof why Ferrari controlstheir brand so much.But if you're not a celebrity,maybe you don't have to worryabout this kind of thing.In New Zealand, there isa salvaged Ferrari 456 GTthat has been engine-swappedwith a rotary.(engine revving)First off, awesome!Second, even though stories were coming upthis guy got a ceaseand desist from Ferrari,it turns out he didn't.And it's not like Ferrari didn't notice.They had actually beenin contact with him.Maybe Ferrari is changing,maybe they weren't so bad to begin with.But the fact that the C andD story even got made upin the first place speaks volumesabout how the world views Ferrari.When Chris from "B isfor Build" LS-swappeda salvaged Huracan for last year's SEMA,again, awesome; no-one assumedhe would get a cease and desist.So, I went into this beinga die-hard Ferrari fanand I still love Ferrari,but Lamborghini's chill attitudeand insane cars, well,they've made me wanna pick upsome of those Urus loafers.For track, I would choose aFerrari almost every time.They're designed to make youfeel like a hero on trackand give you a sense that you are partof that racing heritage.But on the street, theLamborghini just getsto be more of a character.It can sit there andlook pretty and refined,it can thrash around and poursmoke from all four tires,and if you wanna get serious for a minute,you can likely beat anything next to youwhen the light turns green.(engine roaring)But what do you guys think?Let us know which one you like better.I'll be in the comments for the first hourthis week and every week on "Versus".Which one of these did youhave on your bedroom wall?Should Lamborghini get back into F1?Will the Ferrari SUV be a hit?I'll see you all right there next week.Oh, you simply haven't experiencedthe Five Freeway untilyou've experienced itin a Ferrari.I don't know why that guy's British.He's British in my head.