Intel's 2018 CES keynote - a behind-the-scenes exclusive
"WEBVTTKind: captionsLanguage: en- Look at this crazy keynote.How did this happen?Let's say you're Intel.You make laptop chips and server chips,and they're good.But people don't really care aboutthat stuff that much anymore.So, what do you do?Well, you hold a giant keynote,at the biggest electronic show of the yearto tell a new story.But, let's say a week or sobefore your giant crazy keynotethere's a huge, massive, security flawin every computer chipmade in the past 20 yearsthat could slow your stuffdown by as much as 30%.Well, then what do you do?If you're Intel, you do this.- Before we start,I wanna take a momentto thank the industry,for coming together for another purpose.To address the recentsecurity research findingsreported as Meltdown and Spectre.The best thing you can do to make sureyour data remains safeis to apply any updates from youroperating system vendorand system manufactureras soon as they become available.-Well, that was awkward.But, it was necessary.Intel needs to be honestabout Spectre and Meltdown.But, it also wants to tellthat other, new story.And when you're at CES, theonly way to tell a storyis with a gigantic,crazy light up spectacle.Intel decided to go let merun around backstage at a rehearsal,to see how that spectacle gets made.So, we did that.Alright, so it's a couple days beforeCES actually kicks off, andwe're here at the Park Theaterat the Monte Carlo in Las Vegas,going backstage to lookat Intel's keynote.They are rehearsing right now.We're watching lots of crazy stuff happen.With data lines flying from a piano,to AR VR guitar players,and we're expecting a lot more.So let's go see what happensbackstage at a CES keynote.(suspenseful techno)Uh (laugh) so I am on the stage.This is surreal.I've never given a keynote before.Later on, we're gonna see agiant helicopter drone thing,called the Volocopter, takeoff right here onstage.There's gonna be a car, aself-driving car that comes out.And, man, I don't even know.Intel's really, reallymotivated to convince youthat they should be part of your storyof all the data in the universe.And, they wanna also remind you, yanotheir chips are good,even though they had to slow 'em downcause of that security thing.They can do cool stuff.-That is the CEO of Intel,Brian Krzanich.We were originally going to interview himabout Intel's announcementsright after this rehearsal.But, then, Meltdown happenedand he decided that he neededto cancel the interview.But, he did give us this photo bomb.So I guess that's nice.I wonder if he knewwhat I was talking aboutwhen he jumped on camera.Now Spectre is everybody's problem.Not just Intel's.Intel has a bigger problem.You don't buy anything from them.You buy it from Apple,and Amazon, and Microsoft.And, sure, there's often Intel chipsinside that stuffbut you don't care.And why should you?There not right there,right in front of you.Anyway, there's so much morethat they showed us at their stage.So, let's get back to that.CES is when Intel can get in front of you.It creates this massive production,this gigantic show, toconvince you to care.To get you to feel as connected to Intelas you do to your phone.That's why Intel's keynotestarts with sports.It's directly involved in the thingthat you actually care about.Intel has these camera systemsthat are pointing at footballfields and with them,it knows where the players arelike characters in a video game.So you can see the gamefrom the perspective of the quarterback.It converts everythingthat these cameras seeinto these things called voxels.Now, imagine a rubix cube.Each of those cubes is a point in space.Now, imagine a rubix cube that coversan entire football stadium.Then imagine you can see and trackevery single one of those cubes.Intel is doing the same thingfor the Winter Olympics.It's gonna let them create VRexperiences from the games.Intel's also getting into understandingother kinds of spaces.Like roads.So it partnered with Ford tomake better self-driving cars.Alright, so now we're gonna go lookat the Ford Fusion self-driving car.What's interesting about this caris that it's actually part of a fleet.They are rolling out, I don't know,100 or something of these things,and they actually intendto have them on the road.They say they're level four.Yeah, we rode in the car.Right there, on the keynote stage.Intel's also trying to understandwhere things are in the air.It's helping make the Volocopter possible.Which is this gigantichelicopter drone, thingthat both companieshope will someday becomea self-driving vehicle.Like a Jetson's car.We got to check out theVolocopter, up close,and see it fly during the keynote,behind a giant glass wall.Right there, in the room.Ooh, look at this.So this is the Shooting Star mini.It is, it looks, yano, itweighs like next to nothing.You've probably seen a lot of these,yano, little home-drones you can getthat just fly all over creation.But this, this is muchmore stable I think.Yano, they have thelittle light show going.There's obviously Intelchips in here to power it.It seems, yeah, seemslike a good little drone.-Intel has tiny new dronesthat can safely fly around indoors.Now you can't go buy one,but you can go buy 100,and turn them into achoreographed dancing star field.It doesn't look like much,on the screen that you'relooking at right now,but in real life, seeingthose tiny points of lightmoving in a cyclone right above your headis kind of amazing.All of the stuff happening onstageis just bonkers, crazy.The floor is a giant screen.Pillars and balls of light justdescend and ascend from the sky.The weird, wild graphics on the screen,they ride the line of adystopian future hell-scape,but they don't quite cross it.There's acrobats wearing completely crazyLED suits and helmets,jumping around on trampolines.The spectacle of it all,the sound and the fury,The planning, and aboveall, all of the money.It's all designed doconvince you that Intelisn't just a boring PC chip company.Did it work?Yeah.The problem here is Intel isn't actuallytrying to tell one story.It's trying to tell half a dozen.One of those stories is about data.\"Did you hear it's the new oil?\"Sure.They're also telling storiesabout quantum computing,and neuromorphic chips, and whatever else.Intel is kinda famousfor making product demosthat never go anywhere.The problem is Intel wants tobe everything to everybody.Which is impossible.So it often feels likeIntel ends up being,kinda, nothing to nobody.This year, Intel'sactually showing you stuffthat you're going tobe able to experience.Which is refreshing.The real story here,is that Intel can turnreal objects in space,into data, on your computer.Other companies knowabout pixels on a screen,but Intel is on a path toknow about real 3D space.But that story, it got a littlelost in all the spectacle.Then again, getting lost in the spectacleis the oldest CES story of all.So for much more of what'shappening here, at CES 2018go to Youtube.com/TheVerge.Hit that subscribe button,and prepare to soak in the strangenessof the consumer electronics show.\n"