**Dying to be Digital: Revolutionizing Fashion with Technology**

In an era where technology is increasingly becoming an integral part of our daily lives, fashion brands are not just keeping up with the trends but also embracing innovation to stay ahead of the curve. Dying, a renowned fashion sportswear brand, is at the forefront of this revolution. The brand's journey into the world of technology began with the introduction of NFC chips embedded in their garments.

"We're exploring it, and we find we believe in it," said an executive from the brand, who wished to remain anonymous. "Garments will have this technology embedded in it in the future." This move marks a significant shift for Dying, as they are not just focusing on creating stylish clothing but also leveraging technology to enhance the user experience.

The NFC chip is more than just a novelty; it's a game-changer. It allows customers to scan their garments and purchase them on the spot, making shopping more convenient and seamless. "We're just exploring it," said the executive again, highlighting the brand's willingness to experiment and innovate. "That's really cool." This technology is not just limited to payment; it also enables users to connect with the brand on a deeper level.

"We're trying to solve problems through textiles," said another executive from Dying. "Our main goal is to create a truer connection between us and our base." The brand has managed to secure partnerships with top-notch manufacturers, ensuring that their garments are not only stylish but also durable and washable. "We've personally found it rains a lot in some areas," laughed an executive, highlighting the importance of durability.

The NFC chip is just one aspect of Dying's technology-driven approach. The brand has also explored other innovative methods to enhance user experience, such as wearable technology and augmented reality. While details about these projects are scarce, it's clear that Dying is committed to pushing the boundaries of fashion and technology.

"We're not just a fashion brand; we're also a tech brand," said an executive from Dying. "We look at what technology is available and think how can I apply this to our products." This approach has allowed the brand to stay ahead of the curve, experimenting with new technologies and finding innovative ways to integrate them into their garments.

Dying's partnership with Apple has been a significant development in their journey. The brand was able to demonstrate the NFC chip's capabilities to Apple, highlighting its potential for payment and connectivity. "Apple is really open to what we're doing," said an executive from Dying. "They were just excited that we found a new way of utilizing their technology." This collaboration has opened up new avenues for Dying, enabling them to explore the full potential of NFC technology.

The brand's approach to innovation is not limited to technology; they also prioritize creating community and connecting with their customers on a deeper level. "We're really happy to be here," said an executive from Dying, expressing gratitude for the opportunity to share their story. The brand's commitment to innovation, sustainability, and user experience has earned them recognition as one of the leading fashion brands in the industry.

For those interested in following along with Dying's journey, they can find updates on their website (WWF), social media channels, particularly Instagram (@dine.dote life), and other platforms. The brand's dedication to pushing the boundaries of fashion and technology is inspiring, and fans are eager to see what's next for this innovative brand.

**Stay connected with Dying:**

* Website: WWF

* Social Media: @dine.dote life (Instagram)

* Follow Dying's journey as they continue to revolutionize the fashion industry with their cutting-edge technology and commitment to sustainability.

"WEBVTTKind: captionsLanguage: enOh back here with more DT daily live every morning live on periscope YouTube twitch and Facebook's are dropping your comments and questions we are joined now by Chris Bevins the creative director of dine thank you so much Chris for hopping in here today thanks for having me and I'm excited cuz I have so a bunch of questions that I want to ask you just about what you do but maybe for everybody watching we can give a rundown of what dine is and and what you guys do over there sure well dine is a higher-end men's sportswear brand that is rooted in technology sustainability and performance materials yeah but just having fun over there making cool stuff it seems like you're having fun I mean just taking a look at some of the different people that you've worked with personally and just throughout everything you do it'sit's just sounds so exciting talking about dying like this technology aspect in particular I'm interested you know how that's being incorporated in I feel like that's something that we've you know a lot of people have tried to do or thought about you know that's like how can we incorporate tech but the I haven't seen a lot that has you know it seems like a lot of people are trying I guess what cuz I agree - yeah first is dying - well first the fabrics aren't quite technical right that we are buying and sourcing around the world from the different wicking properties that you would expect you know a sportswear brand to have but we're diving a little bit deeper working with Near Field Communication NFC chips yeah we're finding that it's creating a bridge between our office our ideas and the customer around the world retail is really the instrument that we're looking to use to be our bridge in the NFC technology allows sales associates to scan the garments learn about the brand where global brands so Instagram isn't usually the first stop for some countries but everyone has their mobile device in their hand yeah and since I'd say Apple has joined the NFC community a getting that technology where Android platform has had it quite for quite for some time now we're basically uploading information about the garments construction pricing lookbook things about the brand that we want to share and and music and you just scan it with your phone and it's on a web platform that we've that we built in partnership with Blue Byte and big shout out to those guys the blue bike crew that is that's an aspect I never actually thought about thinking about it from you know just a retail standpoint of incorporating technology in there so you wouldn't need to have a tag with anything it's terrific on it exact so it actually within the garment itself yeah we're trying to use as less as less paper as possible you know try to get as much wastage away from from the brand but we're also what we've managed to do as well is point the NFC chip to our Shopify so you can actually scan the garment and purchase it on the spot as well Wow Wow the person is wearing it so oh yes sir you walk up somebody's like hey exactly exactly so we're just exploring it we find we believe in it and garments will have this technology embedded in it in the future and just creating community at the same time that's really cool talking about this you know just from their approach that you take obviously looking at it from the retail standpoint something that certainly I never thought about looking at like one or the other do you look at what technology is available and think how can I apply this to the products or do you look at what the use of the products are and think what can I grab that would help out the user because I know you can yeah like Marshawn Lynch sure sure no and Sean John yeah I've worked with some really amazing folks and entrepreneurs athletes entertainers so I've you know I've got to see all different aspects of brand building it's more than just fashion design and great garment construction it's really about the brand and positioning the brand so you know you I've managed to experiment on other people's dimes and see what see what works and what doesn't work but what we're finding is that and we're trying to solve problems yeah through textiles and that is our main goal so from the garment construction the factories that we partner with the design lines and now here with NFC technology embedded in each garment it was really about hey how can we connect how can we have a truer connection in a deeper relationship with our base and NFC just felt right and it's I'd say our third ideation of evolution of the chip and yeah just from the wearability the the security standpoint wash a bit what it'll be washable durable yeah so we've personally here Morrigan like it rains a lot exactly just its nature so we've managed to secure that with some great partnerships and with Bemis who is one of the I'd say one of the best brands out there the companies as far as bonding and sealants Wow I mean and again all things that you know I wouldn't think about when it comes down to it but yeah that's that's a really important aspect yes know what you put in there yep yeah where do you see things going now they're areas that you want to take the technology either the NFC chip or other kinds of Jack yeah well I'd say we're focused in on the NFC technology and we're getting similar from Apple yeah I mean which is huge yeah apples yeah you know exactly and just there Apple pay campaign so is that something where you'd be able to pay like through your clothes absolutely Wow that's exactly it so we've had we we managed to give Apple a demonstration and it went pretty well I must say I don't want to get too far ahead of myself right we we have some special things going and Apple is really open to what we're doing and they were just excited that we found a new way of utilizing their technology yeah so I think that's that's really the excitement that we're feeling right now and between our partners with Blue Byte that's kind of helping us understand the backend support that's needed for these types of functions it's a really special time for the dime Brandon and Cruz oh that's really cool I mean congratulations to I can only imagine what it was like just behind the scenes going into a meeting with Apple yeah a little bit but I mean obviously what you're working on you know that's the path it's it's you got to put yourself out there you got to do it and and and we really look at the brand not is just as a fashion sportswear brand but also as a tech tech brand at the same time and that's why we're you know really happy to be here digital trends and everything that you guys do and you know so we really appreciate it well thank you yeah thanks for coming in and talking about this you know like they said Digital Trends here we love tech yeah yeah I love so do we waste X being incorporated exactly that nobody thought about before that's that's the hope that's that's the play yeah so we just keep pushing it and and trying and looking to to keep fashion on the edge of innovation at the same time so dying is one of those brands leading the charge congratulations well thank you so much for joining us how can people follow along with dying and you know what you're doing yeah on the gram of course dine dot life our website WWF and all of our fans out there you know really so you know appreciate all the support that everyone's been showing us and yeah we're just blazing new trails nice well Chris thanks for hopping on DT today hey thanks for having thatOh back here with more DT daily live every morning live on periscope YouTube twitch and Facebook's are dropping your comments and questions we are joined now by Chris Bevins the creative director of dine thank you so much Chris for hopping in here today thanks for having me and I'm excited cuz I have so a bunch of questions that I want to ask you just about what you do but maybe for everybody watching we can give a rundown of what dine is and and what you guys do over there sure well dine is a higher-end men's sportswear brand that is rooted in technology sustainability and performance materials yeah but just having fun over there making cool stuff it seems like you're having fun I mean just taking a look at some of the different people that you've worked with personally and just throughout everything you do it'sit's just sounds so exciting talking about dying like this technology aspect in particular I'm interested you know how that's being incorporated in I feel like that's something that we've you know a lot of people have tried to do or thought about you know that's like how can we incorporate tech but the I haven't seen a lot that has you know it seems like a lot of people are trying I guess what cuz I agree - yeah first is dying - well first the fabrics aren't quite technical right that we are buying and sourcing around the world from the different wicking properties that you would expect you know a sportswear brand to have but we're diving a little bit deeper working with Near Field Communication NFC chips yeah we're finding that it's creating a bridge between our office our ideas and the customer around the world retail is really the instrument that we're looking to use to be our bridge in the NFC technology allows sales associates to scan the garments learn about the brand where global brands so Instagram isn't usually the first stop for some countries but everyone has their mobile device in their hand yeah and since I'd say Apple has joined the NFC community a getting that technology where Android platform has had it quite for quite for some time now we're basically uploading information about the garments construction pricing lookbook things about the brand that we want to share and and music and you just scan it with your phone and it's on a web platform that we've that we built in partnership with Blue Byte and big shout out to those guys the blue bike crew that is that's an aspect I never actually thought about thinking about it from you know just a retail standpoint of incorporating technology in there so you wouldn't need to have a tag with anything it's terrific on it exact so it actually within the garment itself yeah we're trying to use as less as less paper as possible you know try to get as much wastage away from from the brand but we're also what we've managed to do as well is point the NFC chip to our Shopify so you can actually scan the garment and purchase it on the spot as well Wow Wow the person is wearing it so oh yes sir you walk up somebody's like hey exactly exactly so we're just exploring it we find we believe in it and garments will have this technology embedded in it in the future and just creating community at the same time that's really cool talking about this you know just from their approach that you take obviously looking at it from the retail standpoint something that certainly I never thought about looking at like one or the other do you look at what technology is available and think how can I apply this to the products or do you look at what the use of the products are and think what can I grab that would help out the user because I know you can yeah like Marshawn Lynch sure sure no and Sean John yeah I've worked with some really amazing folks and entrepreneurs athletes entertainers so I've you know I've got to see all different aspects of brand building it's more than just fashion design and great garment construction it's really about the brand and positioning the brand so you know you I've managed to experiment on other people's dimes and see what see what works and what doesn't work but what we're finding is that and we're trying to solve problems yeah through textiles and that is our main goal so from the garment construction the factories that we partner with the design lines and now here with NFC technology embedded in each garment it was really about hey how can we connect how can we have a truer connection in a deeper relationship with our base and NFC just felt right and it's I'd say our third ideation of evolution of the chip and yeah just from the wearability the the security standpoint wash a bit what it'll be washable durable yeah so we've personally here Morrigan like it rains a lot exactly just its nature so we've managed to secure that with some great partnerships and with Bemis who is one of the I'd say one of the best brands out there the companies as far as bonding and sealants Wow I mean and again all things that you know I wouldn't think about when it comes down to it but yeah that's that's a really important aspect yes know what you put in there yep yeah where do you see things going now they're areas that you want to take the technology either the NFC chip or other kinds of Jack yeah well I'd say we're focused in on the NFC technology and we're getting similar from Apple yeah I mean which is huge yeah apples yeah you know exactly and just there Apple pay campaign so is that something where you'd be able to pay like through your clothes absolutely Wow that's exactly it so we've had we we managed to give Apple a demonstration and it went pretty well I must say I don't want to get too far ahead of myself right we we have some special things going and Apple is really open to what we're doing and they were just excited that we found a new way of utilizing their technology yeah so I think that's that's really the excitement that we're feeling right now and between our partners with Blue Byte that's kind of helping us understand the backend support that's needed for these types of functions it's a really special time for the dime Brandon and Cruz oh that's really cool I mean congratulations to I can only imagine what it was like just behind the scenes going into a meeting with Apple yeah a little bit but I mean obviously what you're working on you know that's the path it's it's you got to put yourself out there you got to do it and and and we really look at the brand not is just as a fashion sportswear brand but also as a tech tech brand at the same time and that's why we're you know really happy to be here digital trends and everything that you guys do and you know so we really appreciate it well thank you yeah thanks for coming in and talking about this you know like they said Digital Trends here we love tech yeah yeah I love so do we waste X being incorporated exactly that nobody thought about before that's that's the hope that's that's the play yeah so we just keep pushing it and and trying and looking to to keep fashion on the edge of innovation at the same time so dying is one of those brands leading the charge congratulations well thank you so much for joining us how can people follow along with dying and you know what you're doing yeah on the gram of course dine dot life our website WWF and all of our fans out there you know really so you know appreciate all the support that everyone's been showing us and yeah we're just blazing new trails nice well Chris thanks for hopping on DT today hey thanks for having that\n"