The State of Apple: A Post-Air Power Era

On the surface, it seems like nothing has changed for Apple after the cancellation of AirPower. The company continues to release new products and services, including the latest iPhone model and an updated picture on their website showcasing air power technology. However, beneath the façade of innovation lies a deeper issue - a lack of follow-through and a growing trend of false promises.

We're not here to discuss the issues that led to AirPower's cancellation or Apple's handling of its development process. Instead, we want to ask a simple question: what standards is Apple talking about when it cancels a project? Is it the same high standards that were claimed for AirPower, which was touted as a game-changer in wireless charging and power delivery? Or are these standards somehow different from the ones that led to the butterfly keyboard debacle?

The answer, unfortunately, is not a clear one. Apple's track record on this front has been marked by inconsistency and a lack of transparency. When AirPower was announced in 2017, it seemed like a revolutionary product that would change the way we think about wireless charging and power delivery. However, from the get-go, it was clear that something wasn't quite right. The device was always shrouded in mystery, with Apple releasing few details about its development process or estimated launch date.

Fast forward to today, and it's still unclear what exactly happened to AirPower. Apple has acknowledged that they couldn't deliver on their promise, but the reasons for this failure remain murky. Some have speculated that the project was overly ambitious, while others have pointed to issues with component sourcing or manufacturing complexity. Whatever the reason, it's clear that Apple's high standards are often at odds with reality.

The consequences of this failure are evident in the way AirPower has been handled by Apple. The company released several mockups and prototypes over the years, but these were always accompanied by promises of a "launch date soon" or "coming soon." However, year after year went by without any concrete updates on the project's status. It wasn't until recently that Apple finally acknowledged defeat, canceling AirPower and removing it from their website.

So what does this tell us about Apple's priorities? Is it possible that the company has learned nothing from its mistakes? The answer, unfortunately, is yes. Apple continues to rely on false promises and hype to generate excitement around new products, without ever delivering on those promises. This is evident in the recent iPhone event, where we were treated to a slew of announcements and promises, including an Apple Arcade service launching this fall, Apple Card coming soon, and Apple TV+ with Oprah joining the cast.

However, despite all these promises, the only concrete update we received was news about the availability of iOS 14.4. There were no individual trailers for the shows on Apple TV+, no details about the pricing or release date of Apple Card, and no information about when Apple Arcade will actually launch. It's a classic case of Apple hyping up an event without delivering on any concrete updates.

In light of this, it's clear that Apple needs to re-evaluate its approach to product announcements. Instead of relying on false promises and hype, the company should focus on building trust with its customers. This means being transparent about development timelines, acknowledging failures when they happen, and providing realistic expectations for new products. Anything less is simply a disservice to the fans who have been waiting patiently for these products.

The Future of Apple: A Path Forward

So what does the future hold for Apple? Will the company learn from its mistakes and take steps to rebuild trust with its customers? Or will it continue down a path of false promises and hype, leaving fans disappointed once again?

One thing is certain - Apple needs to focus on delivering on its promises. This means being more transparent about development timelines, acknowledging failures when they happen, and providing realistic expectations for new products. Anything less is simply a disservice to the fans who have been waiting patiently for these products.

In conclusion, the cancellation of AirPower marks a turning point for Apple. The company has acknowledged that it couldn't deliver on its promise, but the reasons for this failure remain murky. Rather than learning from this experience and taking steps to rebuild trust with customers, Apple seems content to rely on false promises and hype once again.

As fans of the brand, we deserve better. We deserve honesty, transparency, and a commitment to delivering on our expectations. Anything less is simply not enough.

"WEBVTTKind: captionsLanguage: enyou are about to witness a mental breakdown what daily tech news in a way that doesn't suck of course you do that subscribe button and turn on notifications so you don't miss the next episode alright yo what's going on guys welcome back to front page tactical show that gives you all the latest tech news from one geek that is me to another that is you happy Saturday this the system has a great interface the intelligently worked together and communicate with each other to manage the charging through one more efficient charging system this is not possible with current standards but our team knows how to do this we call it air power okay so yes what you just saw was obviously September 2017 the announcement for air power but what you also saw was a company lying through their mother fracking t-this is Apple more specifically Phil Schiller standing on stage Schilling this is them announcing a product that nobody asked for we just had to go in the Apple it up announcing a product that they had no clue no idea how to make I mean listen to what Phil says and then look at his face this is not possible with current standards but Artie knows how to do this we call it air power roof I just lied to a lot of people yep that technology that had never been done before that nobody has for that Apple just had to come in and do that Phil Schiller said our team knows how to do this that was cancelled that team that knows how to do this apparently how to do this meant canceled the out of so yeah whatever air power was canceled yesterday and we've told you multiple times in this show throughout the like last year or two that this thing has been having issues specifically with how it handles heat but I don't give why this didn't work there are other videos that you can go watch right now that will tell you like why this didn't work why what issues they were having in fact as a wireless charger air power does not frakking matter so the fact that they cancelled it yesterday it's not like people were lining up to buy this thing no no far worse than what would have been the very low sales of air power is now the embarrassment the big embarrassment that just took a shrekt all over that company they promised this thing years ago and we have been in limbo since we've seen it on the website off of the website many different reports many different leaks of like all the production started and then this past week Apple started releasing products and making it seem like well your power was about to drop and then we're like but now there's no way and then once again air power showed up on their frakkin website an updated picture of air power not to mention on the brand-new acre pods - that were just announced on the box it says that it works with air power and on the wireless charging case they give you buy that separately on the box for the wireless charging case there's a literal diagram of air power so it looked hopeful and right when the attention was at its peak they killed it in front of us they Game of Thrones the shout of air power on a random Friday so listen I don't care why air power was canceled that's not what this video is for we're not here to talk about all the issues that it had in production this video is to ask a simple question which is Apple what the frak are you even doing after much effort we've concluded air power will not achieve our high standards and we have canceled the project what I asked you what standards are you talking about are you talking about the same standards that you have with the butterfly keyboards in the MacBook Pros are like what you know that time where you took a perfectly functioning keyboard and we're just like now we're gonna Apple this up and it's you're just gonna change it and then for the last three years you've had so many complaints about this goddamn keyboard that you have had to apologize high standards my not only did you lie when you announced air power but you lied when you canceled it this has nothing to do with your high standards or air power not achieving your high standards you literally just could not Frank do it you couldn't pull it off you never could at the event in September 2017 you stood on stage and you announced an idea not a product you gave us an idea disguised as a product and a promise to customers that this was coming and look at that faith the Phil Schiller look at that face that is the face of a man who knows you got no idea how to make this frat and dorm at work in charge things on the air pods box it literally has the year 2018 as the copyright that's why air pods - mentions air power that's why the wireless charging case has a diagram of air power you guys have had these things sitting around since September of 2018 packaged just sitting someone you have had so much time to make a decision so much time to fix this so much time that with these things sitting in a warehouse since 2018 packaged up you had enough time to take them back out and repackage them you knew air power wasn't gonna launch you knew we weren't gonna get it you didn't even know how to make it work and honestly considering that knowing Apple shipped these boxes anyway that is one of the laziest things I have ever seen them do you didn't change the box you didn't repackage these things no they sat there and you shipped them anyway this could literally have all been avoided if you just did not walk on stage and announce a product that was not finished that you had barely even started that you made a promise about that you knew you couldn't deliver on as far as I'm concerned you had one check you could only Frank this up one time because now you have friend up trust with customers when we watch you and you announce a product we're gonna question it every time for a while now you can only find this up one time now you might think that since they did this they learned their lesson they will not get on stage and announce another product that is not finished they will knock it on stage with only promises they learned their lesson right never again they didn't learn they literally just did an event on Monday that was filled with only promises yep that's right they air-powered an entire event when we got air power it was supposed to show up like the next year in spring what did we get at this event Apple arcade launching this fall no pricing no real details just it's coming this fall Apple card coming this summer Apple TV channels summer Apple TV Plus this fall do you see the issue the only thing that we got the day of that event was news plus help we didn't even get individual trailers for the shows that they're promising on Apple TV plus oh but you know what we did get Oprah we just trust you with all of those promises to or an 18 months just like today we're saying rip air power are we gonna be saying some right like rip Oprah Apple canceled Oprah's no Apple it wasn't about air power and your high standards you just quite literally couldn't pull it off you couldn't do it you gave up and you should have been honest about that a long time ago I don't think they learned any lesson here they're getting lazy and there's nothing we can do about it but just watch them be lazy Apple stop getting on stage and announcing strap that is not finished it'll save us all a lot a lot of troubleyou are about to witness a mental breakdown what daily tech news in a way that doesn't suck of course you do that subscribe button and turn on notifications so you don't miss the next episode alright yo what's going on guys welcome back to front page tactical show that gives you all the latest tech news from one geek that is me to another that is you happy Saturday this the system has a great interface the intelligently worked together and communicate with each other to manage the charging through one more efficient charging system this is not possible with current standards but our team knows how to do this we call it air power okay so yes what you just saw was obviously September 2017 the announcement for air power but what you also saw was a company lying through their mother fracking t-this is Apple more specifically Phil Schiller standing on stage Schilling this is them announcing a product that nobody asked for we just had to go in the Apple it up announcing a product that they had no clue no idea how to make I mean listen to what Phil says and then look at his face this is not possible with current standards but Artie knows how to do this we call it air power roof I just lied to a lot of people yep that technology that had never been done before that nobody has for that Apple just had to come in and do that Phil Schiller said our team knows how to do this that was cancelled that team that knows how to do this apparently how to do this meant canceled the out of so yeah whatever air power was canceled yesterday and we've told you multiple times in this show throughout the like last year or two that this thing has been having issues specifically with how it handles heat but I don't give why this didn't work there are other videos that you can go watch right now that will tell you like why this didn't work why what issues they were having in fact as a wireless charger air power does not frakking matter so the fact that they cancelled it yesterday it's not like people were lining up to buy this thing no no far worse than what would have been the very low sales of air power is now the embarrassment the big embarrassment that just took a shrekt all over that company they promised this thing years ago and we have been in limbo since we've seen it on the website off of the website many different reports many different leaks of like all the production started and then this past week Apple started releasing products and making it seem like well your power was about to drop and then we're like but now there's no way and then once again air power showed up on their frakkin website an updated picture of air power not to mention on the brand-new acre pods - that were just announced on the box it says that it works with air power and on the wireless charging case they give you buy that separately on the box for the wireless charging case there's a literal diagram of air power so it looked hopeful and right when the attention was at its peak they killed it in front of us they Game of Thrones the shout of air power on a random Friday so listen I don't care why air power was canceled that's not what this video is for we're not here to talk about all the issues that it had in production this video is to ask a simple question which is Apple what the frak are you even doing after much effort we've concluded air power will not achieve our high standards and we have canceled the project what I asked you what standards are you talking about are you talking about the same standards that you have with the butterfly keyboards in the MacBook Pros are like what you know that time where you took a perfectly functioning keyboard and we're just like now we're gonna Apple this up and it's you're just gonna change it and then for the last three years you've had so many complaints about this goddamn keyboard that you have had to apologize high standards my not only did you lie when you announced air power but you lied when you canceled it this has nothing to do with your high standards or air power not achieving your high standards you literally just could not Frank do it you couldn't pull it off you never could at the event in September 2017 you stood on stage and you announced an idea not a product you gave us an idea disguised as a product and a promise to customers that this was coming and look at that faith the Phil Schiller look at that face that is the face of a man who knows you got no idea how to make this frat and dorm at work in charge things on the air pods box it literally has the year 2018 as the copyright that's why air pods - mentions air power that's why the wireless charging case has a diagram of air power you guys have had these things sitting around since September of 2018 packaged just sitting someone you have had so much time to make a decision so much time to fix this so much time that with these things sitting in a warehouse since 2018 packaged up you had enough time to take them back out and repackage them you knew air power wasn't gonna launch you knew we weren't gonna get it you didn't even know how to make it work and honestly considering that knowing Apple shipped these boxes anyway that is one of the laziest things I have ever seen them do you didn't change the box you didn't repackage these things no they sat there and you shipped them anyway this could literally have all been avoided if you just did not walk on stage and announce a product that was not finished that you had barely even started that you made a promise about that you knew you couldn't deliver on as far as I'm concerned you had one check you could only Frank this up one time because now you have friend up trust with customers when we watch you and you announce a product we're gonna question it every time for a while now you can only find this up one time now you might think that since they did this they learned their lesson they will not get on stage and announce another product that is not finished they will knock it on stage with only promises they learned their lesson right never again they didn't learn they literally just did an event on Monday that was filled with only promises yep that's right they air-powered an entire event when we got air power it was supposed to show up like the next year in spring what did we get at this event Apple arcade launching this fall no pricing no real details just it's coming this fall Apple card coming this summer Apple TV channels summer Apple TV Plus this fall do you see the issue the only thing that we got the day of that event was news plus help we didn't even get individual trailers for the shows that they're promising on Apple TV plus oh but you know what we did get Oprah we just trust you with all of those promises to or an 18 months just like today we're saying rip air power are we gonna be saying some right like rip Oprah Apple canceled Oprah's no Apple it wasn't about air power and your high standards you just quite literally couldn't pull it off you couldn't do it you gave up and you should have been honest about that a long time ago I don't think they learned any lesson here they're getting lazy and there's nothing we can do about it but just watch them be lazy Apple stop getting on stage and announcing strap that is not finished it'll save us all a lot a lot of trouble\n"