The Pitch: Apple's Unconventional Approach to TV+ Development
Apple has long been known for its innovative approach to technology, but when it comes to television production, the company's strategy is shrouded in mystery. Unlike Netflix, which focuses on high-volume franchise content, Apple's vision for TV+ is more akin to HBO's prestige platform model. This approach prioritizes quality over quantity, with a focus on tight pitch meetings and new, quirky programming that appeals to a niche audience.
The Classic HBO Model
HBO, in its heyday, was known for producing high-quality, critically acclaimed content that appealed to a specific demographic. Apple is trying to replicate this model by investing in original programming that is both innovative and intellectually stimulating. This approach requires a different kind of investment than Netflix, which relies on franchise content to drive growth. By focusing on prestige programming, Apple aims to create a loyal fan base that will follow its TV+ platform.
The Problem with Netflix
Netflix has become synonymous with the "streaming wars," but the company's business model is fundamentally flawed. It relies too heavily on low-margin products like streaming services, which leaves it vulnerable to fluctuations in consumer demand. This approach has led to a dependence on a single revenue stream, making Netflix increasingly susceptible to disruption.
The Early Days of Smartphones
The early days of smartphones offer a cautionary tale for Apple and other companies looking to disrupt established industries. Palm and BlackBerry both struggled with the same problem as Netflix – their smartphone businesses were cannibalizing their existing product lines, which were incredibly lucrative. In contrast, Microsoft, Samsung, and Google had more diversified revenue streams that allowed them to weather the storm.
The Spotify Problem
Netflix faces a similar challenge to Spotify, another popular streaming service that relies on low-margin products to drive growth. Just as Spotify has struggled to find its footing in the crowded music streaming market, Netflix is facing challenges in maintaining its market share in the growing TV+ space. The competition is fierce, and Apple's TV+ platform must differentiate itself if it hopes to succeed.
The Advent of Generative Artificial Intelligence
As AI continues to advance, its impact on the entertainment industry will only grow. Imagine being able to recreate iconic scenes from movies like Star Wars or Empire Strikes Back with unprecedented accuracy and precision. This is the promise of generative artificial intelligence, which has the potential to revolutionize content creation.
Brilliant.org: A Platform for Learning AI
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Conclusion
Apple's TV+ platform is still in its early stages, but its unconventional approach has sparked both excitement and skepticism. By prioritizing quality over quantity, Apple aims to create a loyal fan base that will drive growth for its TV+ platform. But with the rise of generative artificial intelligence, the stakes are higher than ever. Will Apple's TV+ succeed where others have failed? Only time will tell.
Introduction to Neural Networking
Brilliant offers an introduction to neural networking, which is essential for understanding the power and potential of AI. With its visual and interactive approach, Brilliant makes learning about algorithms and computer science accessible to anyone. By exploring topics like quantum mechanics and Game Theory, you'll gain a deeper understanding of the complex world of AI.
The Link
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"WEBVTTKind: captionsLanguage: enNetflix is in trouble and no not just for hiking prices more often than Ticketmaster does a Taylor Swift concert or canceling half of our favorite series after a single season and not because companies like Disney Warners Paramount have all started competing services and either taken away higher attention content like friends or at least provided an alternative Place sometimes even cheaper to get it and yes not even for coming up with and having to almost instantly walk back the dumbest period password sharing prevention period scheme period ever period basically requiring us to log into our home Wi-Fi and validate every month like we're reporting to our Netflix parole officer or something in the misguided hope that it would annoy enough college students into forking over for high priced accounts of their very own and I mean what better time to be shredding every last ounce of customer Goodwill that they had left faster than you could say quickster I guess Wikipedia But then right now where we're all paying for way more subscription Services than ever before it is just the biggest l-strat imaginable to prompt any of us any of us to look at our bills and consider canceling most of them just completely outright for even a split second with Netflix likely at the top of almost every one of those lists but no not for any of those reasons just for the reason that they've always been in trouble the same reason that causes every Rando analyst hungry for a clickbait headline to pop up like Van Gogh melting Clockwork every few months to say apple should buy them should buy Netflix or I guess technically the exact opposite reason because typically those Rando analysts cite the stone stump simple premise that apple TV plus service lacks catalog content See on Netflix after you watch Wednesday dance dance dance with her hands hands hands or whatever there is a crap ton including literally tons of crap of old movies and TV shows for you to Splunk through like pick the latest thing and there's at least five layers of knockoffs ready and waiting which does work because people aren't always looking for some Marquee movie or water cooler show sometimes we just we're bored and we want something anything to watch and with Apple TV plus once you've binged Severance there's no hundreds of episodes of 90 zero comedies or 2000s era procedurals to satiate that bottomless content void in the pit of all of our attention spans and Netflix could solve for that or so the m a pitch goes but it's just never made any sense to me because Apple's never wanted TV plus to be like Netflix they've wanted it to be like HBO The Classic HBO not whatever the hell Max has turned out to be but a Prestige platform where instead of high volume franchise fair and exploiting IP is tight pitch meetings you get new quirky higher brow entertainment programming quality not quantity the best not the most and honestly I have no idea how that's working out for them what Apple's hit to miss ratio is compared to HBO at its height or how much money it's burning rather than making and for how long the brand Equity Building will make up for it or make it worth it at all but it doesn't matter because Netflix just doesn't solve any existential problems for Apple it's not even remotely like a beats play either because regardless of whether any catalog content licensees would even transfer over in the event of a sale or how much better the Netflix apps are than the the barely functional cross-platform crimes that Amazon Prime keeps shipping there's no high Value Hardware brand to leverage there's no Jimmy Iovine type deal maker that Apple's in desperate need of there's no go to market gaps that needs to be filled and no shared cultural Vibes that would Aid in any way with an assimilation Apple doesn't need Netflix but Netflix May seriously need Apple because Netflix has a problem it has a Spotify style problem specifically a dependence on a single low margin product that pretty much everyone else is just giving away is a value-add and we saw something similar if not quite as severe in the early days of smartphones where palm and Blackberry had to live and ultimately died by their smartphone businesses and only their smartphone businesses while all of their competitors had these incredibly lucrative existing product lines that could feed and fund their smartphone businesses well into the the future like Microsoft with Windows and office or Samsung with appliances and pretty much everything else Google was searched and apple with the Mac you get the idea and yes Microsoft still managed to crash and burn with Windows mobile and Windows phone and take Nokia out in the fireball along with them and that is proof positive that sometimes even massive amounts of ancillary money isn't enough but it sure beats no other money and that's where Standalone content aggregators find themselves just so damn always only way way worse and yes that's why they try to invest in original programming like Wednesday or stranger things or buy it like Rogan or call her daddy maybe even the odd Hardware experiment here or there or regulatory complaint sneaky or bold but it's just really really hard for your whole entire business to be razor thin margins against companies that can create massive amounts of additional value for multi-dimensional iPhone or entertainment and theme park Empires it's why so many traditional Studios and networks are part of just full-on conglomerates now like Sony Music Sony Pictures and Sony electronics and I could kind of see Samsung Netflix and Samsung Spotify gaining just a ton more buffer and Runway from appliances and all the other revenue streams that the Samsung conglomerate would provide but beyond just the Rando clickbait headlines I have way more trouble seeing how any of that just any of that would appeal to Apple in any way and that's not even taking into account the Advent of generative artificial intelligence where I mean who knows maybe in a few years we'll be able to sit down and prompt recreate the Star Wars prequels as if written by Lawrence kazden and directed by Irvin kirschner in the style of Empire Strikes Back what does that even mean for the future we already have generative art and stylized profile pics and text prompts that can write us almost anything it's everywhere and you can get in on the ground floor with introduction to neural networking it's on brilliant.org that's today's sponsor and they basically make college level courses available to you to me to everyone it's just the most intuitive and engaging way to learn about algorithms and computer science math and physics quantum mechanics and Game Theory and so much more all in a visual Hands-On way with no pressure no grades just puzzles almost games that just when everything falls into place and you get it just exactly right it is so incredibly satisfying brilliant has thousands of lessons just like these with new exclusive content being added every month so you never have to stop learning you just have to start and you can get started right now today for free just visit brilliant.org Richie or click the link in the description and the first 200 of you will get 20 off Brilliance annual premium subscription just click the button on the screen or go to brain.org Richie clicking on that button really helps out the channel and so just hitting up this video where I talk about all the power that AI has and all the rewards and risks that exist in putting it into our very human hands so just hit up that link and I'll see in the next videoNetflix is in trouble and no not just for hiking prices more often than Ticketmaster does a Taylor Swift concert or canceling half of our favorite series after a single season and not because companies like Disney Warners Paramount have all started competing services and either taken away higher attention content like friends or at least provided an alternative Place sometimes even cheaper to get it and yes not even for coming up with and having to almost instantly walk back the dumbest period password sharing prevention period scheme period ever period basically requiring us to log into our home Wi-Fi and validate every month like we're reporting to our Netflix parole officer or something in the misguided hope that it would annoy enough college students into forking over for high priced accounts of their very own and I mean what better time to be shredding every last ounce of customer Goodwill that they had left faster than you could say quickster I guess Wikipedia But then right now where we're all paying for way more subscription Services than ever before it is just the biggest l-strat imaginable to prompt any of us any of us to look at our bills and consider canceling most of them just completely outright for even a split second with Netflix likely at the top of almost every one of those lists but no not for any of those reasons just for the reason that they've always been in trouble the same reason that causes every Rando analyst hungry for a clickbait headline to pop up like Van Gogh melting Clockwork every few months to say apple should buy them should buy Netflix or I guess technically the exact opposite reason because typically those Rando analysts cite the stone stump simple premise that apple TV plus service lacks catalog content See on Netflix after you watch Wednesday dance dance dance with her hands hands hands or whatever there is a crap ton including literally tons of crap of old movies and TV shows for you to Splunk through like pick the latest thing and there's at least five layers of knockoffs ready and waiting which does work because people aren't always looking for some Marquee movie or water cooler show sometimes we just we're bored and we want something anything to watch and with Apple TV plus once you've binged Severance there's no hundreds of episodes of 90 zero comedies or 2000s era procedurals to satiate that bottomless content void in the pit of all of our attention spans and Netflix could solve for that or so the m a pitch goes but it's just never made any sense to me because Apple's never wanted TV plus to be like Netflix they've wanted it to be like HBO The Classic HBO not whatever the hell Max has turned out to be but a Prestige platform where instead of high volume franchise fair and exploiting IP is tight pitch meetings you get new quirky higher brow entertainment programming quality not quantity the best not the most and honestly I have no idea how that's working out for them what Apple's hit to miss ratio is compared to HBO at its height or how much money it's burning rather than making and for how long the brand Equity Building will make up for it or make it worth it at all but it doesn't matter because Netflix just doesn't solve any existential problems for Apple it's not even remotely like a beats play either because regardless of whether any catalog content licensees would even transfer over in the event of a sale or how much better the Netflix apps are than the the barely functional cross-platform crimes that Amazon Prime keeps shipping there's no high Value Hardware brand to leverage there's no Jimmy Iovine type deal maker that Apple's in desperate need of there's no go to market gaps that needs to be filled and no shared cultural Vibes that would Aid in any way with an assimilation Apple doesn't need Netflix but Netflix May seriously need Apple because Netflix has a problem it has a Spotify style problem specifically a dependence on a single low margin product that pretty much everyone else is just giving away is a value-add and we saw something similar if not quite as severe in the early days of smartphones where palm and Blackberry had to live and ultimately died by their smartphone businesses and only their smartphone businesses while all of their competitors had these incredibly lucrative existing product lines that could feed and fund their smartphone businesses well into the the future like Microsoft with Windows and office or Samsung with appliances and pretty much everything else Google was searched and apple with the Mac you get the idea and yes Microsoft still managed to crash and burn with Windows mobile and Windows phone and take Nokia out in the fireball along with them and that is proof positive that sometimes even massive amounts of ancillary money isn't enough but it sure beats no other money and that's where Standalone content aggregators find themselves just so damn always only way way worse and yes that's why they try to invest in original programming like Wednesday or stranger things or buy it like Rogan or call her daddy maybe even the odd Hardware experiment here or there or regulatory complaint sneaky or bold but it's just really really hard for your whole entire business to be razor thin margins against companies that can create massive amounts of additional value for multi-dimensional iPhone or entertainment and theme park Empires it's why so many traditional Studios and networks are part of just full-on conglomerates now like Sony Music Sony Pictures and Sony electronics and I could kind of see Samsung Netflix and Samsung Spotify gaining just a ton more buffer and Runway from appliances and all the other revenue streams that the Samsung conglomerate would provide but beyond just the Rando clickbait headlines I have way more trouble seeing how any of that just any of that would appeal to Apple in any way and that's not even taking into account the Advent of generative artificial intelligence where I mean who knows maybe in a few years we'll be able to sit down and prompt recreate the Star Wars prequels as if written by Lawrence kazden and directed by Irvin kirschner in the style of Empire Strikes Back what does that even mean for the future we already have generative art and stylized profile pics and text prompts that can write us almost anything it's everywhere and you can get in on the ground floor with introduction to neural networking it's on brilliant.org that's today's sponsor and they basically make college level courses available to you to me to everyone it's just the most intuitive and engaging way to learn about algorithms and computer science math and physics quantum mechanics and Game Theory and so much more all in a visual Hands-On way with no pressure no grades just puzzles almost games that just when everything falls into place and you get it just exactly right it is so incredibly satisfying brilliant has thousands of lessons just like these with new exclusive content being added every month so you never have to stop learning you just have to start and you can get started right now today for free just visit brilliant.org Richie or click the link in the description and the first 200 of you will get 20 off Brilliance annual premium subscription just click the button on the screen or go to brain.org Richie clicking on that button really helps out the channel and so just hitting up this video where I talk about all the power that AI has and all the rewards and risks that exist in putting it into our very human hands so just hit up that link and I'll see in the next video\n"
