**Apple Watch Series 3: Cellular Connectivity Redefined**

In a significant leap forward for wearable technology, Apple has introduced its latest watch, the Series 3, with cellular connectivity. This means that users can make and receive calls, send texts, and access data without needing to be connected to their iPhone. However, engineers at Apple have had to get creative in order to make this work. Rather than adding an antenna to the display itself, which would make it too large for a watch, they integrated an electronic SIM into the device, which is a fraction of the size.

To accommodate this new feature, the case of the Series 3 remains the same size as its predecessor, the Series 2. However, Apple has made some significant upgrades to the design of the watch. The back crystal of the watch is now 0.25 millimeters thick, which is thinner than two sheets of paper. This is a testament to Apple's commitment to innovation and its focus on creating products that are both functional and beautiful.

One of the most exciting features of the Series 3 is its ability to make a stand-alone call on a device this small. In fact, Apple has demonstrated this feature during a recent presentation, with Tim Cook showing off the watch's capabilities in real-time. The watch is connected over the AT&T cellular network and can make calls using the phone app. When asked to pull in some video and show everyone where they are, DJ was able to do so seamlessly.

**Magical Technology**

During the presentation, DJ mentioned that sometimes people take technology for granted. He demonstrated this by pretending to be someone else (double Mike) who was in a different location, but still managing to hear DJ on the other end of the call. This showed just how reliable and capable the Series 3's cellular connectivity is.

In addition to its impressive cellular capabilities, the Series 3 also features GPS, swim proofing, and a barometric altimeter, all of which were previously exclusive to the Series 1. The watch also runs on Watch OS 4, with all the features and functionality that users have come to expect from an Apple smartwatch.

**Variety of Cases and Bands**

Apple has released three new cases for the Series 3: a gold aluminum finish, silver, and Space Gray. They have also introduced a new band called the Sport Loop, which is designed for active lifestyles. The Sport Loop is light, stretchy, and breathable, making it perfect for athletes and fitness enthusiasts.

**Exclusive Partnerships**

Apple has partnered with Nike to create exclusive bands that are both stylish and functional. The new Nike Plus run club app will also be available on the Series 3, offering users a range of features including in-run audio coaching and personalized training plans.

In addition to its partnerships with Nike and Hermes, Apple has also worked with several carriers around the world to bring the Series 3 cellular connectivity to market. Sixteen carriers are launching the watch on September 22nd, while four more will be available later in the year. The Series 3 without cellular connectivity will be available in all 26 markets where the Series 1 was previously sold.

**Availability and Pricing**

Orders for the Series 3 without cellular connectivity will begin on September 15th, with availability starting on September 22nd. The watch will cost $399 for the model with cellular connectivity, while the version without cellular connectivity will be priced at $329. The Series 1 will also see a price drop to $249, marking a significant decrease in cost.

**Streaming 40 Million Songs**

Finally, Apple has demonstrated its latest ad showcasing just how impressive the Series 3's cellular capabilities are. In the ad, DJ streams 40 million songs right on his wrist using the watch's cellular connectivity. This is a big moment for Apple Watch, and one that is sure to excite users around the world.

"WEBVTTKind: captionsLanguage: enand so let's get going on telling you about what we're gonna launch today beginning with Apple watch Apple watch was designed to help people stay active motivated and connected so that they could live a better day and I'm happy to tell you that more people are doing that than ever before since the launch of the series 2 the Apple watch has experienced phenomenal growth in fact last quarter Apple watch grew over 50 percent compared to the previous year this is incredible last year we told you that the Apple watch had already become the number two watch in the world today I'm thrilled to tell you the Apple watch is now the number one watch in the world but what's most rewarding to us is how much our users love it our we have an industry-leading customer satisfaction rate of 97% this is wall why people write to us all the time and tell us how the Apple watch is helping them lead a healthier life these stories are unbelievable and we prepared a video so that you could hear directly from them what they're telling us I'd love to play it for you you did the Apple very simple dear tim judging the apples hello mr. cook a lot beats with keyboard because that I see I know you may never read this but I just wanted to put it out there I live in Massachusetts I'm a country boy from small-town Mississippi I'm a two-time Olympian it was home by a dinner or seeing a mountain pocho I'm the father of a 9 year old I am a 99 year old world traveler every day for the last two-and-a-half years I have born this tiny computer on my wrists this is the first time I've worn a watch since my bar mitzvah I was a scrawny sports hating kid who never really liked being active I was coming back from a knee surgery while I was never fat I was the proud owner of the dad but I'm feeling to a deep depression and weighing 250 pounds because yes reduce the critics inputs activity now I get up at 5 a.m. if it's 5 minutes to midnight I'll do push-ups in my bedroom I'll take the dog out for a really quick walk around the block I walk around the house and my family thinks I'm a little crazy I typically applies when a force reminds me to stand up every hour Dibble would just love salute seriously together I ran my first partner race in December I ran a full marathon in February aguado concession for more precise polynomials in size today I've watched a walk a butcher Kayla walk and bought a bunch of juice you dear mr. cook our daughter was recently diagnosed with type 1 diabetes a car rolled over three times and my phone landed far out of my reach once I collected my thoughts I remembered my Apple watch at the SOS feature after being rushed to the emergency room I was diagnosed with the condition that was causing my liver kidneys and heart starts shutting down the integration of her glucose monitor with the Apple watch lets us make sure her blood sugars don't go to dangerously low levels her six minutes that hung there in my car talking to a dispatcher until help arrived had I not been wearing my Apple watch I never would have sought medical attention which in turn saved my life sincerely Paul thank you so much for creating something that does not make me feel oh thanks for listening avi sincerely Stewart ha ha all the best cara cara lee Oh Jill Casey blue got that with you immediately on top bring out those stories are so movie and there's really no words to describe what it feels like to receive these knows I'd like to thank everybody in the video for sharing their personal experience with all of us we have some great news about the future of Apple watch and to share it with you I'd like to invite Jeff fobb Jeff thanks Dan those stories are really great and it's it's really inspiring to us that so many people are getting healthier with Apple watch with watch OS for they're gonna be able to do even more we're adding smart activity coaching which is gonna help more people close more rings more often a completely redesigned workout app with high intensity interval training new features for swimmers like Auto sets and gym kick an industry-first it's really simple you just tap your watch on a machine get going and all your metrics are in sync what one of the things that enables these fitness features is the apple heart rate sensor and it's been at the core of Apple watch since the very beginning and today it's the most used heart rate monitor in the world and we want to use it to help even more people so we're doing three things first we're making enhancements to the heart rate app to give you more information now you'll see your heart rate right on the watch face so you can keep an eye on it with just a raise of the wrist and when you launch the heart rate app you'll see new measurements like resting heart rate Apple watch calculates this daily by correlating background heart rate readings with accelerometer data and recovery heart rate which tells you how quickly your heart rate drops after workout a lower resting heart rate and a quicker recovery rate can be Sons of improved fitness and now you can keep a better picture of your heart rate you'll have a better picture throughout the day the second thing we were doing is inspired by many of the letters we received from customers who notice an unusually high heart rate when they wouldn't expect one so Apple watch has been helpful for them but we realize most people won't notice so we're adding a feature and now Apple watch will notify you when it detects an elevated heart rate you and you don't appear to be active and the third thing we're doing is focused on heart rhythm our regular heart rhythm has a familiar pattern but when your heart beats irregularly it's called an arrhythmia it doesn't mean it's beating too fast or too slow it just means it's beating out of its normal rhythm and that can cause problems the most common form of serious arrhythmia is called atrial fibrillation or afib and it affects tens of millions of people and is a leading cause of stroke but the challenge is many people with afib don't feel symptoms so it often goes undiagnosed we've been looking at this for a couple of years and we think Apple watch can help in our initial studies Apple watch has been effective at surfacing irregular rhythms so we're expanding that work and today we're announcing the Apple heart study it will use data from Apple watch and it will analyze arrhythmias including afib and notify users this study is being conducted in partnership with Stanford medicine and we're working closely with the FDA and they've been great to work with so later this year the first phase of the Apple heart study will be available in the US on the App Store those are the updates focused on fitness and health and they join the other great features of watch OS 4 we have a completely redesigned music experience an intelligent Siri face fun new characters from Toy Story and more so that's watch OS 4 it will be available to all Apple watch customers on September 19 and now I'd like to introduce the next generation of Apple watch introducing Apple watch Series three and it has cellular built-in now you have the freedom to go anywhere with just your Apple watch this this has been our vision from the very beginning and we believe built-in Cellular makes series three the ultimate expression of Apple watch now you can go for a run with just your watch and still be connected you can leave your phone when you go to the beach or just run a quick errand and it's really nice to know you can be reached if needed while staying in the moment you can receive an important call with just your watch and and the number is the same numbers your iPhone you don't have to manage a separate number the apps you rely on like messages just work and series at your beck and call anytime anywhere you can use maps and get directions and the location for fly my friend automatically switches to your watch when you're away from your phone and third-party apps like WeChat work over cellular as well and coming next month Cellular is going to change the way we listen to music because with Apple watch Series three and Apple music you can stream 40 million songs on your wrist you'll have access to all your favorite music you can listen to beats one live or any Apple radio music station you can even ask Siri to find you the perfect track now the best device for staying motive for staying active has all the music you need to stay motivated what to enable these features on Apple watch we have packed Series three with the most advanced technologies ever in a watch inside is a new dual-core processor delivering up to 70% more more performance it's really really fast Siri is quicker than ever and thanks to the new processor for the first time on Apple watch Siri can talk it's 64 degrees right now in South Lake Tahoe it's actually it's really convenient to not have to look at the screen when you ask it a question for Bluetooth and Wi-Fi connectivity we developed a custom wireless chip we call w2 there's nothing else like it it delivers up to 85% faster Wi-Fi while being 50% more power power efficient for both Bluetooth and Wi-Fi and we've added a barometric altimeter so now you get flights of stairs climbed and elevation gains after a workout we're also releasing an app for developers this can be great for skiing and snowboarding apps of course got a snowboarder out there of course the biggest challenge of all was adding cellular you see our little watch is already packed and you have to add antennas radios power amplifiers a SIM card and if you don't do it right it gets so big it looks like a house arrest bracelet and you're not going to want to wear it so our engineers have been hard at work and they've come up with some really creative solutions for example rather than add an antenna the display itself is the multi frequency antenna for both LTE and UMTS and of course you have to have a SIM card but even a nano SIM would be way too big so instead we integrated an electronic SIM and it's a fraction of the size so here's where we ended up even with all these new features faster dual-core processor w2 altimeter all the stuff you've got to put in for cellular the case for series 3 is the same size as series 2 the only difference is we extended the back crystal amir 0.25 millimeters that's as thin as two sheets of paper it's it's really magical to make a stand-alone call on a device this small and I'd like to do that for you right now I'm gonna switch watches so you guys can see what's going on this watch is connected over the AT&T cellular network this is our new Explorer face and I'm going to tap on the the phone app and I'm gonna call Deidre who's a colleague on the watch team hi hi Deidre hey I'm calling you from the new Steve Jobs theater how are you doing oh yeah sure sure you are why don't we pull in some video and show everybody where you are yeah that's you DJ give give give well it looks beautiful out there well so so far so far so good DJ I should probably cut it off before something goes awry but be safe out there and thanks for doing this yeah okay okay that sounds great DJ come on I'm gonna go rogue for a minute I you know you got you guys get it but sometimes people take technology for granted and just just for perspective I might in fact I'm actually double Mike in just the right location so you can hear me Deidre's out in the middle of a windy lake and the only microphone on Deidre is the little tiny one on the Apple watch is a foot or two away from her mouth she's paddling and the signals being sent over cellular coming in and that's just darn close to magic series three comes in a wide variety of cases and bands we have a beautiful new gold aluminum finish along with silver and Space Gray and we're excited to introduce a new band we call the sport loop it's designed for an active lifestyle and it's light stretchy and breathable for Apple watch Nike plus we have exclusive new colors and they're releasing a new version of their Nike Plus run club app with great new features like in run audio coaching and we have some wonderful colors across all of our bands that you just have to see in person we have a great partnership with Hermes and the tradition continues this year with some new watch face styles some beautiful new bands like the one on the left that's inspired by the classic Hermes driving glove and last year we introduced a white ceramic watch this year we're adding a ceramic watch in a gorgeous gray finish all of these watches were built with a great deal of care as well as a concern for the environment and they're free of these harmful materials so that's Apple watch series three cellular GPS swim proves 70% faster dual-core processor barometric altimeter all the features of watch OS four and it still has all day battery life up to 18 hours across the mix of LTE Bluetooth and Wi-Fi we have two versions of series three there's one with cellular at 399 and a version without cellular that has all the other great features at just 329 and we're gonna keep series 1 in the line at a new starting price of 249 series 3 cellular will be available in these nine countries with these 14 carriers at launch and six more coming later in the year and we've worked with each of these carriers and they're each have a special introductory offer for series three so it's going to be great and we we are offering the the series three without cellular in these 26 countries at launch orders will begin September 15th and availability will be September 22nd that's the update on Apple watch and now back to Tim Apple watch Apple watch is the ultimate device for healthy life in the series 3 takes that to a whole new level now Jeff showed you some very cool things you can do with the cellular function in a series three and one of those is to stream 40 million songs right on your wrist we've made a great ad showing just that I'd love to play it for you potassium with my hitched I love it when it goes my baby this is a big moment for Apple watch and we think you are going to love itand so let's get going on telling you about what we're gonna launch today beginning with Apple watch Apple watch was designed to help people stay active motivated and connected so that they could live a better day and I'm happy to tell you that more people are doing that than ever before since the launch of the series 2 the Apple watch has experienced phenomenal growth in fact last quarter Apple watch grew over 50 percent compared to the previous year this is incredible last year we told you that the Apple watch had already become the number two watch in the world today I'm thrilled to tell you the Apple watch is now the number one watch in the world but what's most rewarding to us is how much our users love it our we have an industry-leading customer satisfaction rate of 97% this is wall why people write to us all the time and tell us how the Apple watch is helping them lead a healthier life these stories are unbelievable and we prepared a video so that you could hear directly from them what they're telling us I'd love to play it for you you did the Apple very simple dear tim judging the apples hello mr. cook a lot beats with keyboard because that I see I know you may never read this but I just wanted to put it out there I live in Massachusetts I'm a country boy from small-town Mississippi I'm a two-time Olympian it was home by a dinner or seeing a mountain pocho I'm the father of a 9 year old I am a 99 year old world traveler every day for the last two-and-a-half years I have born this tiny computer on my wrists this is the first time I've worn a watch since my bar mitzvah I was a scrawny sports hating kid who never really liked being active I was coming back from a knee surgery while I was never fat I was the proud owner of the dad but I'm feeling to a deep depression and weighing 250 pounds because yes reduce the critics inputs activity now I get up at 5 a.m. if it's 5 minutes to midnight I'll do push-ups in my bedroom I'll take the dog out for a really quick walk around the block I walk around the house and my family thinks I'm a little crazy I typically applies when a force reminds me to stand up every hour Dibble would just love salute seriously together I ran my first partner race in December I ran a full marathon in February aguado concession for more precise polynomials in size today I've watched a walk a butcher Kayla walk and bought a bunch of juice you dear mr. cook our daughter was recently diagnosed with type 1 diabetes a car rolled over three times and my phone landed far out of my reach once I collected my thoughts I remembered my Apple watch at the SOS feature after being rushed to the emergency room I was diagnosed with the condition that was causing my liver kidneys and heart starts shutting down the integration of her glucose monitor with the Apple watch lets us make sure her blood sugars don't go to dangerously low levels her six minutes that hung there in my car talking to a dispatcher until help arrived had I not been wearing my Apple watch I never would have sought medical attention which in turn saved my life sincerely Paul thank you so much for creating something that does not make me feel oh thanks for listening avi sincerely Stewart ha ha all the best cara cara lee Oh Jill Casey blue got that with you immediately on top bring out those stories are so movie and there's really no words to describe what it feels like to receive these knows I'd like to thank everybody in the video for sharing their personal experience with all of us we have some great news about the future of Apple watch and to share it with you I'd like to invite Jeff fobb Jeff thanks Dan those stories are really great and it's it's really inspiring to us that so many people are getting healthier with Apple watch with watch OS for they're gonna be able to do even more we're adding smart activity coaching which is gonna help more people close more rings more often a completely redesigned workout app with high intensity interval training new features for swimmers like Auto sets and gym kick an industry-first it's really simple you just tap your watch on a machine get going and all your metrics are in sync what one of the things that enables these fitness features is the apple heart rate sensor and it's been at the core of Apple watch since the very beginning and today it's the most used heart rate monitor in the world and we want to use it to help even more people so we're doing three things first we're making enhancements to the heart rate app to give you more information now you'll see your heart rate right on the watch face so you can keep an eye on it with just a raise of the wrist and when you launch the heart rate app you'll see new measurements like resting heart rate Apple watch calculates this daily by correlating background heart rate readings with accelerometer data and recovery heart rate which tells you how quickly your heart rate drops after workout a lower resting heart rate and a quicker recovery rate can be Sons of improved fitness and now you can keep a better picture of your heart rate you'll have a better picture throughout the day the second thing we were doing is inspired by many of the letters we received from customers who notice an unusually high heart rate when they wouldn't expect one so Apple watch has been helpful for them but we realize most people won't notice so we're adding a feature and now Apple watch will notify you when it detects an elevated heart rate you and you don't appear to be active and the third thing we're doing is focused on heart rhythm our regular heart rhythm has a familiar pattern but when your heart beats irregularly it's called an arrhythmia it doesn't mean it's beating too fast or too slow it just means it's beating out of its normal rhythm and that can cause problems the most common form of serious arrhythmia is called atrial fibrillation or afib and it affects tens of millions of people and is a leading cause of stroke but the challenge is many people with afib don't feel symptoms so it often goes undiagnosed we've been looking at this for a couple of years and we think Apple watch can help in our initial studies Apple watch has been effective at surfacing irregular rhythms so we're expanding that work and today we're announcing the Apple heart study it will use data from Apple watch and it will analyze arrhythmias including afib and notify users this study is being conducted in partnership with Stanford medicine and we're working closely with the FDA and they've been great to work with so later this year the first phase of the Apple heart study will be available in the US on the App Store those are the updates focused on fitness and health and they join the other great features of watch OS 4 we have a completely redesigned music experience an intelligent Siri face fun new characters from Toy Story and more so that's watch OS 4 it will be available to all Apple watch customers on September 19 and now I'd like to introduce the next generation of Apple watch introducing Apple watch Series three and it has cellular built-in now you have the freedom to go anywhere with just your Apple watch this this has been our vision from the very beginning and we believe built-in Cellular makes series three the ultimate expression of Apple watch now you can go for a run with just your watch and still be connected you can leave your phone when you go to the beach or just run a quick errand and it's really nice to know you can be reached if needed while staying in the moment you can receive an important call with just your watch and and the number is the same numbers your iPhone you don't have to manage a separate number the apps you rely on like messages just work and series at your beck and call anytime anywhere you can use maps and get directions and the location for fly my friend automatically switches to your watch when you're away from your phone and third-party apps like WeChat work over cellular as well and coming next month Cellular is going to change the way we listen to music because with Apple watch Series three and Apple music you can stream 40 million songs on your wrist you'll have access to all your favorite music you can listen to beats one live or any Apple radio music station you can even ask Siri to find you the perfect track now the best device for staying motive for staying active has all the music you need to stay motivated what to enable these features on Apple watch we have packed Series three with the most advanced technologies ever in a watch inside is a new dual-core processor delivering up to 70% more more performance it's really really fast Siri is quicker than ever and thanks to the new processor for the first time on Apple watch Siri can talk it's 64 degrees right now in South Lake Tahoe it's actually it's really convenient to not have to look at the screen when you ask it a question for Bluetooth and Wi-Fi connectivity we developed a custom wireless chip we call w2 there's nothing else like it it delivers up to 85% faster Wi-Fi while being 50% more power power efficient for both Bluetooth and Wi-Fi and we've added a barometric altimeter so now you get flights of stairs climbed and elevation gains after a workout we're also releasing an app for developers this can be great for skiing and snowboarding apps of course got a snowboarder out there of course the biggest challenge of all was adding cellular you see our little watch is already packed and you have to add antennas radios power amplifiers a SIM card and if you don't do it right it gets so big it looks like a house arrest bracelet and you're not going to want to wear it so our engineers have been hard at work and they've come up with some really creative solutions for example rather than add an antenna the display itself is the multi frequency antenna for both LTE and UMTS and of course you have to have a SIM card but even a nano SIM would be way too big so instead we integrated an electronic SIM and it's a fraction of the size so here's where we ended up even with all these new features faster dual-core processor w2 altimeter all the stuff you've got to put in for cellular the case for series 3 is the same size as series 2 the only difference is we extended the back crystal amir 0.25 millimeters that's as thin as two sheets of paper it's it's really magical to make a stand-alone call on a device this small and I'd like to do that for you right now I'm gonna switch watches so you guys can see what's going on this watch is connected over the AT&T cellular network this is our new Explorer face and I'm going to tap on the the phone app and I'm gonna call Deidre who's a colleague on the watch team hi hi Deidre hey I'm calling you from the new Steve Jobs theater how are you doing oh yeah sure sure you are why don't we pull in some video and show everybody where you are yeah that's you DJ give give give well it looks beautiful out there well so so far so far so good DJ I should probably cut it off before something goes awry but be safe out there and thanks for doing this yeah okay okay that sounds great DJ come on I'm gonna go rogue for a minute I you know you got you guys get it but sometimes people take technology for granted and just just for perspective I might in fact I'm actually double Mike in just the right location so you can hear me Deidre's out in the middle of a windy lake and the only microphone on Deidre is the little tiny one on the Apple watch is a foot or two away from her mouth she's paddling and the signals being sent over cellular coming in and that's just darn close to magic series three comes in a wide variety of cases and bands we have a beautiful new gold aluminum finish along with silver and Space Gray and we're excited to introduce a new band we call the sport loop it's designed for an active lifestyle and it's light stretchy and breathable for Apple watch Nike plus we have exclusive new colors and they're releasing a new version of their Nike Plus run club app with great new features like in run audio coaching and we have some wonderful colors across all of our bands that you just have to see in person we have a great partnership with Hermes and the tradition continues this year with some new watch face styles some beautiful new bands like the one on the left that's inspired by the classic Hermes driving glove and last year we introduced a white ceramic watch this year we're adding a ceramic watch in a gorgeous gray finish all of these watches were built with a great deal of care as well as a concern for the environment and they're free of these harmful materials so that's Apple watch series three cellular GPS swim proves 70% faster dual-core processor barometric altimeter all the features of watch OS four and it still has all day battery life up to 18 hours across the mix of LTE Bluetooth and Wi-Fi we have two versions of series three there's one with cellular at 399 and a version without cellular that has all the other great features at just 329 and we're gonna keep series 1 in the line at a new starting price of 249 series 3 cellular will be available in these nine countries with these 14 carriers at launch and six more coming later in the year and we've worked with each of these carriers and they're each have a special introductory offer for series three so it's going to be great and we we are offering the the series three without cellular in these 26 countries at launch orders will begin September 15th and availability will be September 22nd that's the update on Apple watch and now back to Tim Apple watch Apple watch is the ultimate device for healthy life in the series 3 takes that to a whole new level now Jeff showed you some very cool things you can do with the cellular function in a series three and one of those is to stream 40 million songs right on your wrist we've made a great ad showing just that I'd love to play it for you potassium with my hitched I love it when it goes my baby this is a big moment for Apple watch and we think you are going to love it\n"