The British countryside was transformed into a motorsport paradise as the prestigious Goodwood Festival of Speed descended upon the picturesque venue. For decades, this event has been a mecca for car enthusiasts and racing legends alike, showcasing some of the most iconic and exclusive vehicles in the world. The spirit of the festival is palpable, with attendees from all over the globe gathering to celebrate their passion for speed, style, and engineering excellence.

The festival's rich history is evident in its lineup of esteemed guests, including royalty and celebrities who share a common bond - a love for racing and cars. Leopold Prince of Bavaria, a renowned racing legend, was among the many special guests who attended this year's event. The Prince's presence added a touch of sophistication and elegance to the proceedings, as he navigated the festival grounds with ease, mingling with fellow attendees and admiring the array of vehicles on display.

One of the highlights of the festival was the opportunity for fans to get up close and personal with their racing heroes. Drivers who have dominated the track in previous years, such as those from Formula One and NASCAR, made a special appearance at the festival. These legends were more than happy to share their experiences and insights with attendees, providing a unique perspective on the world of motorsport. It was an honor for many fans to meet these drivers in person, hearing their stories and learning about the challenges they faced on the track.

The presence of international celebrities, such as wrestler and actor Bill Goldberg, added an extra layer of excitement to the festival. Goldberg's bold decision to take to the hill climb in a NASCAR pickup truck was met with widespread acclaim, and it served as a reminder that even the most unlikely individuals can share a passion for speed and competition. The event also drew the attention of celebrities from other fields, who were drawn to the unique blend of motorsport and socializing on offer.

Among the many high-profile attendees was Nick Mason, drummer for Pink Floyd, who arrived at the festival in his iconic Ferrari 250 GTO. This rare and valuable car is worth a staggering $50 million, making it one of the most coveted vehicles among collectors. Mason's presence added to the allure of the event, as fans and fellow enthusiasts alike were eager to catch a glimpse of this legendary vehicle.

The festival also featured some of the most remarkable historic cars from Formula One, including those belonging to Michael Lyons. These rare and storied vehicles are a testament to the rich history of motorsport, with many of them having competed in high-profile events throughout their careers. The presence of these cars served as a poignant reminder of the dedication and expertise required to compete at the highest level.

The event also drew attention from Lamborghini enthusiasts, who were thrilled to see the brand's latest creation, the Ares, on display. This new vehicle is part of an ambitious plan by Automobili Lamborghini to deliver over 5,300 cars worldwide in the coming year, with a significant portion of these destined for the global market. The Ares' prospects are looking promising, particularly among the younger generation, who are drawn to its sporty and aspirational image.

One attendee, Stefano Dominic Ali, expressed his excitement about the future of Lamborghini's growth plans. "The perception is mainly with the young generation," he noted. "They're drawn to the brand because it's cool, sporty, and dynamic." With the Ares set to conquer streets, off-road tracks, and race circuits worldwide, it seems that Automobili Lamborghini is well on its way to achieving its ambitious goals.

As for the Lamborghini Eris, the world's first super SUV, it has successfully blurred the lines between an SUV and a super sports car. This innovative vehicle is poised to conquer the streets off-road tracks and race circuits of the world, cementing Lamborghini's position as a leader in the automotive industry. With its unique blend of style, performance, and versatility, the Eris is set to become one of the most sought-after vehicles on the road.

The Goodwood Festival of Speed has once again proven itself to be a truly unique event, bringing together enthusiasts from all over the globe in a celebration of speed, style, and engineering excellence. With its rich history, world-class lineup, and commitment to innovation, this event is an absolute must-attend for anyone passionate about motorsport. Whether you're a seasoned enthusiast or just discovering the world of car culture, the Goodwood Festival of Speed has something for everyone.

"WEBVTTKind: captionsLanguage: en114 exclusive premiere parties at some of the world's most stylish destinations the Italian super sports car manufacturer they set out to create a car that will eclipse all others the Lamborghini hearse reaching over 300 kilometers an hour and packing 650 horsepower under the hood this revolutionary crossover between supercar and SUV is out to conquer the world stay tuned for the inside story behind this super SUV during the release of a project I think was one of the most critical times because a steer but also our group our mother company must allow us to do the development of a car where we don't have experience and we were really let me say worried because it's a moment where you need to convince your shareholder that you can do something that you never did before the challenge was to make sure that no matter was the dimension when you were firing up the car and when you were driving you would have said yes that's a Lamborghini and I think that the answer that we are receiving from our customer is exactly that Lamborghini ovals is something outstanding because it is from the car is the coolest SUV it's the fastest SUV people can judge by for me is also the most I mean the best-looking SUV the ER Asst has got hearts beating faster from the boardroom to the factory floor I'm always proud when I see the earth it makes me go wow when I see a Lamborghini driving down the street I think it's so beautiful and I made it the pleasure people take and turning around to look at it is a special thing one lava to see a Lamborghini driving down the street makes me extremely happy I know a part of me is in every car it's my work and my effort but where is the birthplace of this super SUV and who are the masterminds behind its development Sant'Agata Bolognese in northern Italy the hearts of Lamborghini beats in this small town it's the Italian style the tradition and the passion of every employee that makes Lamborghini what it is first of all 1963 Lamborghini was born here in this place actually exactly in this place in this region and as you know the value for this port car of me being done and made in Italy the value in this region in the let's say are in the range of 50 kilometers we have the so called Motor Valley where all the most important brand that made the history of not only racing but the history of Super Sport cap are here there are value beyond that the crown jewel of the Lamborghini family is the Aventador with a naturally aspirated engine delivering up to seven hundred and seventy horsepower the Huracan with a v10 engine delivers up to 640 horsepower and as with all current Lamborghinis can reach a top speed well above 300 km/h with the new earth Lamborghini is placing a bet a bets with a large investment but a calculated risk is great that you know our share all that had the vision to allow us to invest here to double the production to double the size of the company moving from 80,000 to 160,000 square metre having new investment here new process new people we have hired more than 700 people in two years so you can imagine the complexity of having such an incredible number of people that has to be effective in the shortest time as possible so it is something as I said that was so crucial to be here but also in terms of having the right resources I think that the answer was really great in the past 18 months Lamborghini has doubled the surface of its production facilities resulting in one of the most advanced car manufacturing lines in the world tasks are shared between people and a few robots the plan is to produce 4,000 Lamborghini errors per year the production line is Ranieri nikolay's pride and joy we fully believe that I really truly borghini can be built only in the place in which Ferruccio Lamborghini decided to start this journey because here there is really the passion the soul of our people linked to the expertise and the skill to produce such a beautiful car the recipe for success includes high-tech state-of-the-art production facilities and a healthy dose of pride it's a great great honor for me to work for such a famous globally recognized Italian brand this gives you strength motivation and energy every day to keep following this career with in my opinion the best brands in the world a total of 700 new employees have been hired for the introduction of the new super SUV Mario fascinato on the other hand is an industry veteran he new company founder Ferruccio Lamborghini personally and has spent his entire working life here in Santa Agata polonaise Mario is a test driver at Lamborghini for many people the ultimate dream job well I work for Lamborghini since 1985 already more than 33 years and it's a long time that I move in a different area from the production till the test driver for production and they are search of development where I am now and I would not change for anything Mario had already driven early concept versions of the super SUV it's a completely new situation for the whole team who up until now have only been developing two-seater sports cars Lamborghinis chief engineer Maurizio or a Johnny sums it up when we receive a fantastic really to start the development of euros the first big job but was for us everybody of my team have a big experience in a super sport car means lower car weight reduce as much as possible super powerful but Carvin moving a strange surrounding compared to an SUV for this reason we start to do a kind of benchmarking all around the world with the most powerful SUV in the different condition means we tested the car on the track on the ice on the dune on a real off-road gravel in order to understand the peculiarity of what everyone of this car and trying to squeeze to summarize all this different property of a car and at the end to try to see in what way we can merge of this specification with our super sport car because at the end what is fundamental is a Lamborghini also if is an SUV must be a Lamborghini so V cannot be only a be a dynamic behavioral compared to what is in the market and this was let me save a big big challenge to define the specification of an El Abidine SUV and this was no easy task for chief designer meteor bucket for me as a designer the the project always was something also unexpected because I was arriving in 2016 so the car was already there was already a story before so there was the concept car that was done already some years ago so I was jumping in and coming from Porsche from a complete different design language coming to Lamborghini like jumping into cold water but I mean in the positive way so I found the was there the project was not finished there were 10 11 months to go and you don't want to you know as a designer you don't want to mess it up yeah so you want to you know because you are like the chef or you like the you know you want to cook the meal you know to perfection so for me it was a delicate moment to understand our this is the car to understand what I would like to change not to change because I want to change to make it you know the perfect car so in the end of the day I was looking at the car I was I really liked it but I have seen a couple of things that I would like wanted to adjust to make it you know like like to you know that it's looking like it's made out of one piece to design an SUV especially for a spot brand or for a super sports brand is really the formula one class because you know the proportions are not is not a car of that is one meter it's a car that is one meter 40 so it you know you have a little bit more you know you have to you have to use all your design knowledge to make the car queer-looking a real tightrope walk notwithstanding the political challenges within the Volkswagen Group we are a part of a very important group and which the decision to bring forward new product has to be shared with shareholder that have different brands and of course when you're talking about different brands that could potentially cannibalize themselves it's something on which we need and we need it to be you know effective in the presentation of product and the fact that we took longer in terms of time because this car was presented as a concept in 2012 in in China and then it was launched officially 2017 is because of course the the way that this process group over for the decision that were needed to take were quite significant but I think that the end of the day the time was was right and we started with the launch of this car I would say at the perfect time and we were able to be in the right niche in the right segment with the right product and therefore that's why I do believe we are living such an incredible success of this project the Lamborghini Eris an SUV reaching speeds of over 300 kilometers an hour and an outrageous outfits of 650 horsepower is at the time of market launch the most powerful SUV in the world but how did it come about and who are the brains behind it well the answers are coming up four years of development and countless hours of precision work are down to the last detail the Lamborghini Eris is intended to be the first super sport utility vehicle on the market and sports is very important to each and every employee at Lamborghini my favorite sport they seem strange but he's a basketball by the way you see I've always a ball here with me because when I was young was playing basketball that was my passion but of course you know motorsport in general and I love I would say also they are the sport no doubt about it for me sport is really a way of living in terms of respect for what you're doing against the others or with the others depends where you are it's a matter of respecting the timing because you know when you have to stop the game you have to do it you there's no excuses to wait for other things it's a way of living and sharing emotion and and hard work together is living you know defeats and you need to react after that the don't have to cry and blame others so really it's a way of living that has always characterized my life since the beginning competition and fairness are fundamental values that are deeply ingrained in Lamborghinis top management but what would these values be without enjoyment and teamwork chief engineer Mauricio Rajani shares his own personal recipe when you finish your your job the week is finish and that you arrive at home you need to have something to do and sometimes you must do something that is completely different and it's clear i like twitter i like to drink and i appreciate the food to stay on around the table with friend with family and for this several times during the weekend I really try to I really like to take care to cook something a different something better I my dream is that is exceptional also for the other cooking is also exactly to engineering the food is nothing happened by chance everything must be put in right quantity in the right time in the right process if you want to achieve a good result and this is more or less or whatever at all so when you develop a car all of these ingredients must come together in the production process one of the first and most important ingredients is the freshly painted body shell yeah we are at the beginning of our journey so they painted the chassis is coming on the 1st of 2016 which are bringing this naked chassis to accomplice in the starting point our workers are start to assemble with all the functional things cables or pipes which afterwards will be cover by esthetically so you will not see any water there and it is a starting our journey the black thinks you you will put on top on the chassis our protection we must avoid to have any possible scratch or damages on the car during the face of the assemble so we protect everything in order to have the perfect car also the end of the assembly process the workers meticulously carrying out their tasks and get help from state-of-the-art robots the seamless combination of man and machine forms the core concept behind the iris Factory here is one of the most important station we are in the line we call rotating hook what is happening basically the body-wide we saw before so after some station we lift up with a hook and we rotate this is because we want to allow our worker to assemble in the most ergonomic way is possible all the things we are assembled on the underbody of the car it stirs 90 so if they have the the underbody in front of them so they don't have anymore the underbody on top so they don't have to lift up the shoulders but they can assemble the things having always the shoulder and the arms in the right position a perfect harmony between humans and technology at the highest level to improve this symbiotic relationship even further the manufacturing line is rendered digitally before progressing from virtual to reality basically we try to study as early as possible the station in a little way so what we have done for euros we design in a virtual reality all the line and we pretend resemble occur literally so we simulate all the sequence of assemble station position defining which was the best possible sequence and also the best tools that the worker has to use in order to assemble the car in the most efficient and of course economic way this was done at the beginning but also now we are keep studying simulating ef4 the ergonomy of the station in order to improve even better all the possible assemble station one task where Lamborghini prefers human dexterity to the use of robots is the complex wiring of the dashboard Katharina malas speciality a laurel apart they're prettier than the most difficult part of my job is assembling this huge amount of cables all interconnected with colleague Aki it requires maximum precision and concentration Siana the guiding principle of the Earth's production line is the combination of highly qualified professionals and state-of-the-art technology for Ranieri Nikoli this is a labor of love I want to explain a bit more what is our production process of Newars we call manufacture a Lamborghini so it's a world which is at the end of philosophy the philosophy is to have the man the workers and in the center of our production process you will see all the activity which are giving value added to the car are done by our skill workers but is a combination with this and the power of the digitalization and automatisation all the things which are surrounding the assemble of bars in the car are done with the help of robots or with the help of automatic issues for example the certain point is the line we don't have any mora reach the lines like most ever done in the automotive company we have a divvy so which are robots which are carrying the body station bus station the guise of this achieving our system which we call master so manufacturing execution system which is the brain of our factory which is deciding in which moment every car has to move and where as to move this system is also present in all the station the station has two tablet touchscreen which the worker can use to have all the information of what this car has to em in term of component and can also be a communication channel from the worker to the system say we have one point so we have another issue so is a big you a lateral communication from the worker to the system and from the system to the world when we serve the development of euros probably if you think of a our heritage no other brain that can have a possibly to say we have in our DNA also an SUV and this happen and when Lamborghini was engaged in the building of what the first concept was called Vegeta but was more or less a military vehicle but have a function to be able to run really fast on the sand and also to be superfast on the normal Road the cheetah concept car was the main inspiration behind Lamborghinis first SUV released in 1986 the lm002 the LM in the vehicle designation stands for Lamborghini military underlining the vehicles military origins letting lm002 1986 was the perfect example on how the vision of our company is incredible that was the first SUV that was launched in that period and then it was used for other purpose that the number was very limited but I would say that was really the first I should be on which the others copied the idea and which they develop of course what we see today in all the different segments so great vision it was an incredible car you know at that time of course no problem that with a with a with a with the fuel wasn't it it's a it is a car to drive to a fan also today and I have to say with the fact that the Roush has been so successful we see the value of the lm002 that are all around the world that is really growing just 300 vehicles were built making the lm002 both rare and expensive in today's market a model in good condition would set the buy back around five hundred thousand US dollars test driver Mario fascinato still likes to remember the wild at the time was really amazing was something unusual for the for the car that was in production at that time was big was huge and give the feeling of the power a v12 naturally aspirated engine with about 450 horsepower under the hood a big statement just like the design the lm002 is something I think for a designer it is some I would say it's like it's between a monster and I don't know it's it's something unreal the car is you know created in the 80s having some some roots back to the 70s the Lamborghini cheetah was the you know the first car that was guiding towards the lm002 I remember I don't know some car magazines where I've seen the car and I thought what is this what a monster huh because I mean such a car didn't exist and for me it's like I don't know a car that looks like honored Schwarzenegger in a good way I mean because it's strong and and and and and powerful and but is it's almost not designed yeah so it is really having straight lines and I'm still trying to find out who designed the car I I don't find the person you know I because I was asking here inside of Lamborghini who was involved in this project and it looks like an engineering project because there there was not much I love gardenia involved in that car and I I'm for me is still a secret that I want to find out in the future the work of an unknown master one thing is certain by the 1980s with the angular LM Lamborghini already knew how to combine extreme power with off-road qualities the results even in those days are super SUV instead of it this kind of military car ever was shocking the world and for this reason Lamborghini decide also to build a derivative at was a street car that was really successful in the 80 because became a kind of trans actor in also in the big city of us or also of Europe this was a car with a completely different parameter was a naturally aspirated engine wherever cool Geraghty was really to be let me see - shocker from a standing position from dimension and also from powerful I think this give us this kind of conjunction between SUV super sport car and again now SUV we took three big inspirations on the LM for the ORS first thing is the power dome on the front of the car it was quite significant as this one surface with one sharp angle and then following quite horizontally towards the windshield and that was something that we took as a feeling I have to say as a feeling for the war so when you see those on the side view you have the same kind of architecture then the wheel arches the wheel arches are really like sketched or designed in an edgy way so they are not just round wheel arches and you know the LM was doing this super a consequence straight straight straight so but we took this idea on us but we gave it more dynamic so there it's more angled forward so the car head is having more dynamic and the small little detail is the triangular air outlet on the body side of the was it was inspired by the little mesh triangle on the LM and you know but we added a little Italian flag really showing that it is really proud to be designed developed and built here and Sant'Agata Bolognese fittingly the 12-cylinder engine of the lm002 comes from the legendary Lamborghini Countach a design icon that is also bequeathed one or two details of the new OS it is exactly this if you see you know it if you can do like us in a sort of cut and paste you see that you will recognize a lot of design a lot of lights that are coming from Kuhn touch and from Allen lm002 on earth you see a lot of things you do that exercise and you understand that why for us our tradition is so crucial we always start from the tradition and the design of our historical cars to do the step versus the future and this has to be also for the models that we are already thinking for for the next couple of years in front of us Lamborghinis chief designer meteor boycotts grew up in the GDR the eastern part of Germany at that time sealed off from the rest of the Western world making the start of his professional career anything but easy that to be a designer was for me something let's say it was it seemed impossible now it was something when I was a teenager I want I mean I knew I would like to do something you know with painting or drawing or sketching cars but it was there was no job you know in East Germany there was no kind or there was a small car industry and no design but I I don't know I had this vision or the passion to do it in that time in the 90s there was a very strong upcoming university for time and is in investor harmony and in the near of Stuttgart so that that was for me the school that I wanted to go to so I prepared my sketches I was sending my sketches to car magazines you know that's - I don't know to be involved in this in this kind of business to get a feedback and finally after you know after sending the portfolio to the for some university I was able to do my University there but the big internship I made close to four time and stood cut a Porsche I did eight months there in 97 which is already a long time ago seems like yesterday but it's a long time ago and that was my first moment where get in touch with design and I knew from the beginning this is what I want to do for Kurt's latest stroke of genius is the concept of an electric Lamborghini which looks like it comes from another planet it's named turn Co Milenio or third millennium an idea for a Lamborghini in the far future being chief designer at lamborghini there's no greater privilege than getting paid to do what you love me Chewbacca still remembers his first days I can tell you I mean for me that was you know it was a period of time because you know from the from the first moment that you have you have been asked to do this job you know that fields I have to say like lightning or you know lightning is hitting you because you're like the chief designer for Lamborghini and this is something you know really like Christmas and you know birthday everything together and I was completely flashed by the intensity by the by the amount of projects that they are doing and you know and I was so looking forward you know to be to start I was really energized together with his team boycotts gets down to business every line every surface and every detail is put to the test the car has to be a great success but because of its bold crossover design nobody really knows how potential customers will respond to it on one hand the heiress has to appeal to as many customers as possible and not be too polarizing on the other it has to retain that DNA of a genuine Lamborghini D was for me a real Lamborghini because it is the big package it's having the you know first of all again the most extreme proportion the Lamborghini is about extreme proportion when you see the car in front of you you have this extreme angle of the side windows that is so particular from since the Countach for a Lamborghini when you see the kind the side profile you see that fast roofline that can also only be a Lamborghini the way how I am sitting inside of the car you know it's following the philosophy to feel like a pilot so I'm sitting in my Lamborghini so the sound of the car the design the the possibility to dress the car with cool materials with colors etc etc is is creating something something really unique Italian and it was in 2017 also I think them the most important new car especially here in Italy the Italian sports car manufacturer is moving into new territory will the parent Singh act between off-roader and super sports car be successful what were the first reactions find out after the break the Lamborghini Eris an SUV supercar packing 650 horsepower the development process was anything but conventional for the Italian sports car manufacturer after all extreme off-road tests were not yet part of the catalog of requirements for a traditional Lamborghini test driver Mario fascinato shed some light on the process my main activity it's about develop new components or new completed prototype of the car that will be in production in the future so I work for a certain development and that means everything inside the car it's about something new that we will have in production in the future will be tested in all the different condition that is possible and for rescission we start a development phase of this car that was really fantastic because you can imagine the experience to to test a car like this on video and when you your background is a super sport car you never think to have on Aventador in Arakan on video and what we did that was really climbing in the desert of Dubai of some other country of also sued Africa rising on on hill of sand that is unbelievable really flying with the car and to experience what means to use in a send high temperature and from the other side of a of the development we we use the car in the most severe area of the north of Europe like Latonia like a Norway like Sweden on lake full of eyes a temperature of it were close to minus 45 minus 40 degree starting to do the cold start in the morning using the car on eyes on snow on the ill mountains and to achieve results that are really unbelievable but this was a little bit even more extreme and more exciting for engineering to test this at is curve at the other big parts of the development was on a public road because this car must be also deal usable in a comfort that must be really unique and on the track because when you put the car in Corsa the car go down and is allowed to have performance that are really poor Lamborghini performance also in terms of dynamic behavior mauricio Rajani and his engineers have to make the seemingly impossible possible off-road racetrack city and country roads the Lamborghini has to deliver everywhere with a car like this there's no room for failure one of them important session is where we assemble the dashboard the dashboard is the first interior part we assemble in the car and is the one which in which we need a maximum position which is assured by this equipment which is helping the people to carry the dashboard inside and to screw in the most precise position why because this is the starting point of all the trip all the interior is based on the position on the National International is assembled in the right way all the rest door panel seats will be ok otherwise we will a problem so the maximum position is for vegetable area Tormentum iakovos on our team leader detriment of Jamaica I'm the team leader in the eros mechanics pre-assembly line my team and I put together all the mechanical components of the URIs as you can see behind me there are thousands of pieces and it's a very complex jigsaw to put it together we assemble the heart of the URIs meaning the engine clutch anterior and posterior axles suspension basically all the chassis and the cold mechanics this is the most important station in our assembly line we call extra Tolima yash because at the end is that the coupling between I will say the haft of the car which is the powertrain you see so it's composed by all the functional items we have in the car so the engine the gearbox driveshaft suspension dampers brakes this exhaust system fuel tank all these things are assembled together in this let's say a GV we call automatic guided vehicles and this is a coupler with the body wide so with the body of the car a heart and body are coupling together in this session which is the most important because we need the maximum precision in order to avoid any possible functional problems afterwards on the car heart and body are together after the Marriot now we need a blood so all the fluids which are needed for the car to function basically are installed in this session in which we put all the fluids in automatic way inside the car the wheels are assembled in this station and also here is a combination between people and robots so we have this kind of collaborative collaborative robots which is bringing the wheels is lift up so it's doing the activity which are the most heavy and then the worker is screwing the the wheel so the value-added activities done by the workers the activity which is more heavy and another economic is done by our below friends after the v8 biturbo has been filled with operating fluids and the Giants up to 23 inch wheels have been mounted the big moment finally arrives so we are at the end of our journey in the assembly line the car we saw the beginning was a body wide naked a chassis painted now is a complete car is finished as all the things inside is working and I start the next step which is the testing of the car the engine of the new era starts for the first time once everything is at operating temperature the earth runs through various test programs the most difficult part of my job is to fulfill Lamborghinis and the customers expectations and requests in our testing department we ensure that our cars are flawless so the most difficult aspect is to be certain they are perfect we have to check them thoroughly in order to guarantee the highest quality standards after a technical check on the test bench and a short test drive on public roads every Lamborghini enters the light tunnel every little detail is meticulously checked and if necessary repaired after that the Arras is ready for delivery at this station we contribute to the final assembly of the car and it's the last chance to make any final tweaks every element of the interior and exterior must be perfect after protecting all body parts the earth is ready for its first test-drive after four years of development comes the moment of truth the heiress is presented to the general public for the first time at the legendary Goodwood Festival of Speed every year also enthusiasts come together at Goodwood to get up close and personal with some of the most iconic racin road cars in history hood is a really fantastic event for car enthusiasts but there are also the potential customers so this is why we choose to show the rules the first time dynamically in the public in 2018 in Goodwood be invited also international journalists to be passenger on the hill climb in Goodwood and we have the feedback from from the country just around our stand that was over running from 0 to 100 kilometers an hour in 3.6 seconds this is the performance of a super sports car on the fast winding and narrow track at Goodwood Lamborghini Super Trofeo race driver Andrea amici takes international media for a thrilling ride around the circuit so how did it go talk us it was outstanding the acceleration is extreme what is even more extreme is the braking impact it feels like your eyes are going to pop out of your head it is just super thrilling like all the DNA looking for the performance but what that you can really enjoy this car it's not only the performance that for sure you look at that we have but even the the comforter so this is in my opinion a perfect R for all the day but even to do something like that good word is the meeting place for people with gasoline pumping through their veins many racing legends such as Leopold Prince of Bavaria can be spotted here is the spirit the spirit here is something very special when you see all these cars and racing drivers that you know from previous times and you meet them again after 10 years it is very emotional I'm always happy to drive here it's outstanding there are only two other events that are comparable LeMond classic and Mille Miglia good with that there are also international celebrities populating their panic like wrestler and actor Bill Goldberg who took to the Hill Climb in a NASCAR pickup and to get to meet the drivers and know that no matter what you step out of when you hit the ground and you have a helmet in your hand you're a car guy or a girl and it doesn't matter what you drive everyone has an appreciation for what's going on and it's it's an honor and a privilege to be a part of them Pink Floyd drama Nick Mason also came to drive his Ferrari 250 GTO worth around 50 million u.s. dollars it's the most excellent motoring garden-party I think lots of friends lots of fantastic cars and the opportunity to to actually see them in action and that's exactly the point that no other automotive event can you see such exquisite vehicles on track together there's also applies to old formula racing cars such as the ones belonging to Michael Lyons it's a real festival of motorsport isn't it it's fantastic to see anything from the brand-new supercars over in the in the other side of the paddock to some of the most amazing historic cars from the more and from Formula One it's really it's nice to see everyone come together for something it's such a unique event there's such a beautiful bit the British countryside this is a family reunion of the motorsport scene at the highest level and as a spectator your place right at the heart of the action you can smell the gas feel the vibrations and hear the roar of highly-tuned racing engines gasoline literally fills the air so there is no better place to introduce the Lamborghini heiress to the public for the very first time I would say good to do something special for what it represents for the British environment for sure but also for day all the lovers of out one motorsport and and it has been a great event since decades and what you see there is really something unique you cannot take that and try to organize in another place in the world because it would not be effective so it is a as I said as something really special and I do believe it was the right platform because we were read in that moment to do you know activity there and the reaction from the people the reaction for all the lovers of our world was really incredible auto enthusiasts were thrilled with what they saw and the earth became one of the stars of good word although the car didn't hit the track it succeeded in attracting a lot of attention and provoked a lot of conversation we'd love to take a test drive this cars why we came here it looks like a Lamborghini and it doesn't look big and heavy it looks terrific yeah I like this one yeah yeah just haven't got quite got enough money - couple pounds short I mean it's the first Lamborghini that you can use on a daily basis there's enough space for four to five people you have enough trunk space so it can be potentially the first car in the household and it's clear a man who dreamed always to drive a Lamborghini and for some reason he didn't do because maybe that was the family or the wife now we can do so and we saw in fact a lot of families brought probably by the men to the car and they were all really really happy to see the arose in the good world you could be a fabrica yeah yeah we can see ourselves in it for sure like if we're a family of four so ever be perfect for us and what does stefano dominic ali think about the Ares's prospects the perspective are really great because we're gonna deliver more than 5,300 a car in the world and next year we're gonna do another jump with a full year of guru so it's an incredible momentum and not only interval numbers but in terms of the perception that the brand is having I would say mainly with the young generation but not only it's a car that is perceived as very aspirational very cool branding sporty young dynamic all these sort of things are making you know the difference in this moment for the growth of this brand judging by the reactions it seems that Automobili Lamborghini have achieved what they set out to do build a car that successfully blurs the lines between an SUV and a super sports car the earth is out to conquer the streets off-road tracks and race circuits of the world the Lamborghini Eris the world's first super SUV you\n"