**Apple's Latest Design Move: The Official Apple Mask**

In a surprising turn of events, the design team at Apple has created an official mask that reflects their unique approach to product design. This move is not only a nod to their commitment to innovation but also a testament to their ability to stay ahead of the curve in a world where face masks have become ubiquitous.

As we all know, face masks have been a necessary part of our daily lives since the onset of the pandemic. However, it's the way Apple has approached this design that's truly noteworthy. With their signature attention to detail and dedication to creating products that are both functional and visually appealing, they've managed to create a mask that not only serves its purpose but also adds a touch of elegance to any outfit.

The design team at Apple is known for their focus on user experience and their ability to create products that seamlessly integrate into our daily lives. In this case, the official Apple Mask is no exception. With its sleek design and comfortable fit, it's clear that the designers have put thought into every aspect of the mask's creation.

As we take a closer look at the mask, we can see the attention to detail that's characteristic of Apple's designs. From the subtle curves of the mask to the way it fits snugly over the face, every element has been carefully considered. This is a testament to the team's commitment to creating products that are not only functional but also aesthetically pleasing.

**The Case for the iPhone 12: A Look at the Latest Design**

When it comes to design, Apple is always pushing the boundaries of what's possible. With their latest iteration of the iPhone 12, they've created a device that's both smaller and more compact than its predecessors. The new 5.4-inch screen is just one aspect of the redesign, which also includes a flatter edge and a more streamlined design.

We got to take a closer look at some of the latest cases for the upcoming iPhone 12, and it's clear that Apple has outdone themselves with their latest designs. From the sleek Cyber Edition cases to the Limited Edition Willie Blue case, there's something for everyone when it comes to protecting your new device.

The Cyber Edition cases are a great example of how Apple can create products that are both functional and stylish. With their slim design and durable construction, they offer protection without sacrificing style or functionality. And with the latest iPhone 12 featuring a flat edge, these cases provide a snug fit that's perfect for protecting your device from scratches and scuffs.

One of the most exciting announcements we heard today was about a new collaboration between Apple and Willie Blue, a limited-edition case that's set to become a collector's item. This special edition case features a stunning midnight blue color that's sure to turn heads. With only a limited quantity available, this is a must-have for any iPhone 12 fan.

As we take a closer look at the Willie Blue case, it's clear that Apple has outdone themselves with their latest design. From the subtle curves of the case to the way it fits snugly over the phone, every element has been carefully considered. This is a testament to the team's commitment to creating products that are not only functional but also aesthetically pleasing.

**Willy Blue Limited Edition: A One-Time Deal**

For those looking to get ahead of the curve when it comes to the iPhone 12, Willie Blue has got you covered. With a limited-edition case available exclusively on the Later Case website, fans can get their hands on this stunning midnight blue color before anyone else.

As we take a closer look at the Willie Blue case, it's clear that Apple has created something truly special. From the subtle texture to the way it fits snugly over the phone, every element has been carefully considered. This is a testament to the team's commitment to creating products that are not only functional but also visually stunning.

The best part? A portion of the proceeds from every case sold will go directly to Willie Blue himself. As we all know, this is a man who's dedicated his life to creating some of the most beautiful and unique cases on the market. By supporting him through this limited-edition collaboration, fans can be confident that they're getting a product that not only meets but exceeds their expectations.

In conclusion, Apple's latest design move – the official mask – is just one example of their commitment to innovation and excellence. Whether it's the sleek new iPhone 12 or the stunning Willie Blue case, every product from Apple is designed with one goal in mind: to create something truly special that will leave a lasting impression on users around the world.

"WEBVTTKind: captionsLanguage: encheck me out the apple engineers went to the drawing board to build a better mask apple actually designed their very own mask for their employees in store to wear they've actually got a couple different versions but this is kind of the standard this is what most employees will be wearing it's what most employees of apple will have we've got some iphone 12 later case news coming at the end of this video so stick around for that willy doo pulled it off plus some viewers of the lou later show downstairs that got in touch with him so shout out to them anonymously this in front of me is the official apple mask this is the reusable face mask in medium large for more information please visit welcomeforward.apple.com what was crazy to me is on the packaging which is all very apple esque as you can tell we have what looks like a serial number definitely an item number and a lot number and production date so just like everything else apple tremendously detailed stuff over here and an unboxing experience that looks like it's kind of beyond what you would expect for a reusable face mask even on the back designed by apple in california assembled in china you've got to get that in there on every single apple product this has to be one of the most unusual apple unboxing videos i've ever done so we pop into it and first thing we see is an is a little attachment a little adapter actually to hold the mask on at the back of the head you don't see this on your typical cheap mask i actually have some of those here as well for comparison this little piece how do i even how does that come out of there so there's two of these little guys and this is gonna go on the back side of the mask to hold it on more securely than i suppose just using your ears or do you even use your ears at all this is the packaging for the mask now each one of these boxes which an employee would receive would actually include what looks like five of these masks and they are not one time use in fact there's some some rules around how frequently these would be used for an apple employee each mask is capable of being worn five times for up to eight hours each time so it's supposed to be washed once every eight hours if you're a part-time apple employee you wouldn't have to wash it every single shift if you were a full-time apple employee you would wash it after every single shift five times would be the maximum for usage so it is disposable it's reusable and disposable it's reusable to a point and i guess that just keeps it just makes sure that the that the quality is still there that the functionality is still there without breaking down if you go ahead and wash it more than that where do i there's a little line here i see look of course apple packaging here apple claims and i read this on the original report that this they believe this is a superior mask for daily wear compared to the cheapo kind of surgical mask and it definitely i mean it looks cool that's for sure so it has what looks to be an option here i believe i could just hook this around my ears or and then i could hook this piece at the back side let's see this part folds up this part folds down oh wow all right let me try this out here and this is gonna go around the ears and i guess there's a pinch point here okay so as you can tell i mean that's a different fit than what you get out of a typical surgical mask it it's much more structured in fact so i'm going to pull one of these out for comparison real quick so you can see this is just a relatively flimsy sheet whereas this one has well it has three pieces to it there's the center piece here and then there's a piece that reaches under my chin of course the beard is not ideal but it reaches under the chin and then a separate piece which comes up and extends over the nose and then you have this pinch point at the top here it feels uh it feels very secure as far as breathing is concerned i'd say it's fairly comparable to this but i definitely feel more sealed off than a standard surgical mask now of course you can also take this piece here and hook it onto the back side of this loop the strap is actually quite elastic this these ear pieces unlike these which are uh well they're elastic too but sometimes you're a little concerned about the connection point here that it could rip off i've yanked that a few of these and then this pops off this feels like it can deal with more tension if you really want to pull it tight and that's sort of what i have there now that's like it's like wearing a hat or something it feels it's not going anywhere it's on there it certainly gives you a far more secure fit on the mask so this is what every apple employee is going to be wearing it's what they're going to have so yeah i mean it does seem like an improved mask uh it's kind of cool to see a design team look at a product that's not typical for them obviously apple is more likely to be looking at phone designs and other gadgets and electronics that you may perceive as being more complex but it is interesting to see apple's take on the typical disposable although semi-reusable mask when you compare it to the standard which we see absolutely everywhere now if i go ahead and just put this unit on so now i'm getting way more air into this one compared to the apple and even if you listen to me talking it's far less muffled i think this thing is much more serious and look it even sort of maintains its structure once you've taken it off uh i can actually breathe a little bit easier in this one but it's likely because it's not making a tight seal here part of that is my beard but it's also the fit of the mask it's just nowhere near as tight as the official apple mask so have they improved it uh i would say so i say that this thing is an improvement over this however if you were to purchase this if apple was to sell this you would have to assume it would be far more expensive than this 20 bucks for like 50 of these apple would have to sell that one for more presumably if they did sell it it's a filter it's definitely a filter and it's thicker and you know people out there they they've posted tests of attempting to blow through different mask material to like blow out a lighter or a candle or something this one i mean it's just based on my initial exposure here but this one not nothing there is no there's zero air getting through that so they don't really share exactly what the capability of this filter is like in 3m terms n95 or something like that but based on my impression here this is a this is a pretty substantial filter all right so the last piece we want to take a look at over here is the clear mask which is the other option for apple employees and of course theirs wouldn't ship like this this is from the company directly supplying apple it's a totally different thing altogether apparently it's anti-fog fluid resistant improved comfort and breathability now this is a much different approach than the style that comes from over the head and wraps around which leaves a lot of gap under your chin this one aims to actually seal a little bit under the chin there that's what we're doing have i got this correct right now these things are wild that is that's futuristic looking so i could tighten this up to improve this seal around the bottom and that actually does a pretty good job of that i'm probably more partial to this style of mask uh i can you can feel the moisture inside of here but these things are important and at least in the sense of no i feel like my voice is muffled quite a bit in this but the voice being muffled is not a big deal or i should say it's a trade-off because the importance of these masks is for communication and interaction with people who rely on lip reading this isn't going to help you if every employee in the store is wearing this one there's no lips available for communication for those that require it and this is going to allow for that so presumably there will be some mix of these styles of masks inside of the apple store i don't know if it's an option for each employee to choose or if some are designated to wear this style and others this style but these apparently are the two masks that are going to be popping up that you're going to see in the apple store they will be the official apple masks so what can i say is it an improved design yeah i think so i don't know how feasible it is at scale if some other company wanted to go out and attempt to bring this a similar design to this to the market to sell to people in giant boxes i don't know how feasible that is but this is uh for me this is an improvement oh i don't have glasses here but will just told me the other advantage here is that it will not fog up glasses if you're wearing glasses because of the tight seal here in the the construction i have sunglasses okay fine i guess that would work check me out i can still fog these up yeah no problem maybe i got to go tighter let's see that's what they say hold up i can go tighter fixed yep if you do the nose seal nice and tight you can stop you can stop some of the fog from coming up so anyway there it is it's the official apple mask never thought i'd see the day but it it just seems to be the way it is in 2020 and and as i mentioned the most interesting part for me is the idea of a company at the scale of apple with the design team that apple has to just see their different approach to a product that's ubiquitous we see it all the time we see it everywhere and they just they just take a look at it and say hey we think we can do something different we think we can do something better for our employees and they quickly whip something like this up i think that's pretty cool it's been a long time since you had to go here yeah all right will big news today well actually first before we get to your news i just want to cover some new developments with later case we actually have the cases for the upcoming iphone 12. they are on the site they're available for pre-order how wild is that i want to get your impression real quick on the little iphone that's going to be the 5.4 inch iphone 12. so this is it yeah that's it okay yeah i uh i've always liked the industrial design um the sharper corners flat edge yeah yeah they're all gonna have that but this one is just so tiny yeah i i uh i don't mind working with this you can get behind it yeah so as you guys can see on uh on these cases we have the new design showcased for the upcoming iphone 12 with the flat edge with the coverage on the camera for these we went with the cyber edition coverage near the camera and as mentioned these are available already on the later case website so you can be first in line if you're planning on picking up one of the next gen iphones get it protected with something well pretty much as slim as you can do right now on the market so that's announcement number one announcement number two has more to do with will and will i you got some explaining to do what is this right here uh well this is uh my name willie blue yeah willy blue limited edition strictly limited crazy we put this together i love this color blue it's the first time we did any color with later case in collaboration with willy do actually i should say right now a will stands to gain a portion of proceeds of every case sold goes directly to will do's bank account me okay yeah that's great that's cool don't let him down on this after all the years he's been doing this for you this is his uh you know you gotta get behind the man and you're not gonna regret it because check out this blue right here once again 100 dupont kevlar check out this blue right here can you get behind a blue like that nice it's very subtle limited edition packaging and you know what the thing is here well there's a there's a rumor that that upcoming iphone is going to have a midnight blue color they did midnight green the last time around there's a rumor iphone 12 will have a deep like a dark midnight blue you can get ahead of it right now this is in stock they can order this this ships right now willy blue color and you can get it in a number of popular devices look at this look at that you could take your current generation iphone and have the midnight blue before anybody else even has the midnight blue and then they can mix and match with the iphone that's right look at check this out man midnight blue across the thing you can see the beautiful texture over here it's a new type of texture i think people are really going to like this course portion of proceeds goes to willy do himself it is the really blue limited edition it's across all skus on the later case website but like i said not a lot of quantities so if you want to pick up i mean this is a one-time deal yeah i mean this is great you're going down in history man someone's gonna put this on the shelf don't throw out the packaging it may never happen again willy blew later case check it out i do like the color it's very uh enigmatic i guess good thing kirk's still rolling right now yeah yeah yeah i know it's nice it's uh it's subtle it's not like a in your face blue if you compare it to the to the black i mean you can see it's a subtle difference but it's not like a huge commitment like some kind of sky blue or something yeah it's gonna look good over time and the weave is uh more subtle too yes it's it's it's got it's got a more dense weave and if you have black components on the phone the black kind of it mixes nicely with the dark blue yeah yeah so cool yeah i like it i really docheck me out the apple engineers went to the drawing board to build a better mask apple actually designed their very own mask for their employees in store to wear they've actually got a couple different versions but this is kind of the standard this is what most employees will be wearing it's what most employees of apple will have we've got some iphone 12 later case news coming at the end of this video so stick around for that willy doo pulled it off plus some viewers of the lou later show downstairs that got in touch with him so shout out to them anonymously this in front of me is the official apple mask this is the reusable face mask in medium large for more information please visit welcomeforward.apple.com what was crazy to me is on the packaging which is all very apple esque as you can tell we have what looks like a serial number definitely an item number and a lot number and production date so just like everything else apple tremendously detailed stuff over here and an unboxing experience that looks like it's kind of beyond what you would expect for a reusable face mask even on the back designed by apple in california assembled in china you've got to get that in there on every single apple product this has to be one of the most unusual apple unboxing videos i've ever done so we pop into it and first thing we see is an is a little attachment a little adapter actually to hold the mask on at the back of the head you don't see this on your typical cheap mask i actually have some of those here as well for comparison this little piece how do i even how does that come out of there so there's two of these little guys and this is gonna go on the back side of the mask to hold it on more securely than i suppose just using your ears or do you even use your ears at all this is the packaging for the mask now each one of these boxes which an employee would receive would actually include what looks like five of these masks and they are not one time use in fact there's some some rules around how frequently these would be used for an apple employee each mask is capable of being worn five times for up to eight hours each time so it's supposed to be washed once every eight hours if you're a part-time apple employee you wouldn't have to wash it every single shift if you were a full-time apple employee you would wash it after every single shift five times would be the maximum for usage so it is disposable it's reusable and disposable it's reusable to a point and i guess that just keeps it just makes sure that the that the quality is still there that the functionality is still there without breaking down if you go ahead and wash it more than that where do i there's a little line here i see look of course apple packaging here apple claims and i read this on the original report that this they believe this is a superior mask for daily wear compared to the cheapo kind of surgical mask and it definitely i mean it looks cool that's for sure so it has what looks to be an option here i believe i could just hook this around my ears or and then i could hook this piece at the back side let's see this part folds up this part folds down oh wow all right let me try this out here and this is gonna go around the ears and i guess there's a pinch point here okay so as you can tell i mean that's a different fit than what you get out of a typical surgical mask it it's much more structured in fact so i'm going to pull one of these out for comparison real quick so you can see this is just a relatively flimsy sheet whereas this one has well it has three pieces to it there's the center piece here and then there's a piece that reaches under my chin of course the beard is not ideal but it reaches under the chin and then a separate piece which comes up and extends over the nose and then you have this pinch point at the top here it feels uh it feels very secure as far as breathing is concerned i'd say it's fairly comparable to this but i definitely feel more sealed off than a standard surgical mask now of course you can also take this piece here and hook it onto the back side of this loop the strap is actually quite elastic this these ear pieces unlike these which are uh well they're elastic too but sometimes you're a little concerned about the connection point here that it could rip off i've yanked that a few of these and then this pops off this feels like it can deal with more tension if you really want to pull it tight and that's sort of what i have there now that's like it's like wearing a hat or something it feels it's not going anywhere it's on there it certainly gives you a far more secure fit on the mask so this is what every apple employee is going to be wearing it's what they're going to have so yeah i mean it does seem like an improved mask uh it's kind of cool to see a design team look at a product that's not typical for them obviously apple is more likely to be looking at phone designs and other gadgets and electronics that you may perceive as being more complex but it is interesting to see apple's take on the typical disposable although semi-reusable mask when you compare it to the standard which we see absolutely everywhere now if i go ahead and just put this unit on so now i'm getting way more air into this one compared to the apple and even if you listen to me talking it's far less muffled i think this thing is much more serious and look it even sort of maintains its structure once you've taken it off uh i can actually breathe a little bit easier in this one but it's likely because it's not making a tight seal here part of that is my beard but it's also the fit of the mask it's just nowhere near as tight as the official apple mask so have they improved it uh i would say so i say that this thing is an improvement over this however if you were to purchase this if apple was to sell this you would have to assume it would be far more expensive than this 20 bucks for like 50 of these apple would have to sell that one for more presumably if they did sell it it's a filter it's definitely a filter and it's thicker and you know people out there they they've posted tests of attempting to blow through different mask material to like blow out a lighter or a candle or something this one i mean it's just based on my initial exposure here but this one not nothing there is no there's zero air getting through that so they don't really share exactly what the capability of this filter is like in 3m terms n95 or something like that but based on my impression here this is a this is a pretty substantial filter all right so the last piece we want to take a look at over here is the clear mask which is the other option for apple employees and of course theirs wouldn't ship like this this is from the company directly supplying apple it's a totally different thing altogether apparently it's anti-fog fluid resistant improved comfort and breathability now this is a much different approach than the style that comes from over the head and wraps around which leaves a lot of gap under your chin this one aims to actually seal a little bit under the chin there that's what we're doing have i got this correct right now these things are wild that is that's futuristic looking so i could tighten this up to improve this seal around the bottom and that actually does a pretty good job of that i'm probably more partial to this style of mask uh i can you can feel the moisture inside of here but these things are important and at least in the sense of no i feel like my voice is muffled quite a bit in this but the voice being muffled is not a big deal or i should say it's a trade-off because the importance of these masks is for communication and interaction with people who rely on lip reading this isn't going to help you if every employee in the store is wearing this one there's no lips available for communication for those that require it and this is going to allow for that so presumably there will be some mix of these styles of masks inside of the apple store i don't know if it's an option for each employee to choose or if some are designated to wear this style and others this style but these apparently are the two masks that are going to be popping up that you're going to see in the apple store they will be the official apple masks so what can i say is it an improved design yeah i think so i don't know how feasible it is at scale if some other company wanted to go out and attempt to bring this a similar design to this to the market to sell to people in giant boxes i don't know how feasible that is but this is uh for me this is an improvement oh i don't have glasses here but will just told me the other advantage here is that it will not fog up glasses if you're wearing glasses because of the tight seal here in the the construction i have sunglasses okay fine i guess that would work check me out i can still fog these up yeah no problem maybe i got to go tighter let's see that's what they say hold up i can go tighter fixed yep if you do the nose seal nice and tight you can stop you can stop some of the fog from coming up so anyway there it is it's the official apple mask never thought i'd see the day but it it just seems to be the way it is in 2020 and and as i mentioned the most interesting part for me is the idea of a company at the scale of apple with the design team that apple has to just see their different approach to a product that's ubiquitous we see it all the time we see it everywhere and they just they just take a look at it and say hey we think we can do something different we think we can do something better for our employees and they quickly whip something like this up i think that's pretty cool it's been a long time since you had to go here yeah all right will big news today well actually first before we get to your news i just want to cover some new developments with later case we actually have the cases for the upcoming iphone 12. they are on the site they're available for pre-order how wild is that i want to get your impression real quick on the little iphone that's going to be the 5.4 inch iphone 12. so this is it yeah that's it okay yeah i uh i've always liked the industrial design um the sharper corners flat edge yeah yeah they're all gonna have that but this one is just so tiny yeah i i uh i don't mind working with this you can get behind it yeah so as you guys can see on uh on these cases we have the new design showcased for the upcoming iphone 12 with the flat edge with the coverage on the camera for these we went with the cyber edition coverage near the camera and as mentioned these are available already on the later case website so you can be first in line if you're planning on picking up one of the next gen iphones get it protected with something well pretty much as slim as you can do right now on the market so that's announcement number one announcement number two has more to do with will and will i you got some explaining to do what is this right here uh well this is uh my name willie blue yeah willy blue limited edition strictly limited crazy we put this together i love this color blue it's the first time we did any color with later case in collaboration with willy do actually i should say right now a will stands to gain a portion of proceeds of every case sold goes directly to will do's bank account me okay yeah that's great that's cool don't let him down on this after all the years he's been doing this for you this is his uh you know you gotta get behind the man and you're not gonna regret it because check out this blue right here once again 100 dupont kevlar check out this blue right here can you get behind a blue like that nice it's very subtle limited edition packaging and you know what the thing is here well there's a there's a rumor that that upcoming iphone is going to have a midnight blue color they did midnight green the last time around there's a rumor iphone 12 will have a deep like a dark midnight blue you can get ahead of it right now this is in stock they can order this this ships right now willy blue color and you can get it in a number of popular devices look at this look at that you could take your current generation iphone and have the midnight blue before anybody else even has the midnight blue and then they can mix and match with the iphone that's right look at check this out man midnight blue across the thing you can see the beautiful texture over here it's a new type of texture i think people are really going to like this course portion of proceeds goes to willy do himself it is the really blue limited edition it's across all skus on the later case website but like i said not a lot of quantities so if you want to pick up i mean this is a one-time deal yeah i mean this is great you're going down in history man someone's gonna put this on the shelf don't throw out the packaging it may never happen again willy blew later case check it out i do like the color it's very uh enigmatic i guess good thing kirk's still rolling right now yeah yeah yeah i know it's nice it's uh it's subtle it's not like a in your face blue if you compare it to the to the black i mean you can see it's a subtle difference but it's not like a huge commitment like some kind of sky blue or something yeah it's gonna look good over time and the weave is uh more subtle too yes it's it's it's got it's got a more dense weave and if you have black components on the phone the black kind of it mixes nicely with the dark blue yeah yeah so cool yeah i like it i really do\n"