The iPhone 12 Pro and Pro Max have undergone significant design changes, particularly with regards to their telephoto lens. The bottom lens on both devices is a wide-angle lens, equivalent to 26mm on the standard iPhone 12 and 52mm on the iPhone 12 Pro. However, the iPhone 12 Pro Max takes this to the next level with a new telephoto lens that offers an equivalent focal length of 65mm. This results in two and a half times optical zoom for both photo and video, allowing users to capture more detailed and nuanced images.

This increased optical zoom capability is significant because it not only allows for greater flexibility when taking photos or recording videos but also provides additional opportunities for creative expression. For example, the new telephoto lens enables the ability to crop in tighter on subjects without compromising image quality. Furthermore, the iPhone 12 Pro Max's 65mm equivalent focal length gives users a more cinematic feel when filming video, allowing them to capture images with greater depth and dimensionality.

One of the key benefits of this new telephoto lens is the increase in digital zoom capabilities. While both devices offer up to 10x optical zoom, the iPhone 12 Pro Max takes it to 12x optical zoom, giving users more flexibility when capturing distant subjects or zooming in on specific details. Additionally, the iPhone 12 Pro Max's 65mm equivalent focal length allows for up to 7x digital zoom when recording video, providing even greater creative freedom and flexibility.

Another exciting feature of the iPhone 12 Pro Max is its new Apple Pro Raw image format. This feature allows users to capture images in a higher quality format that retains more detail in both the shadows and highlights. By choosing between computational photography (such as Deep Fusion and Smart HDR3) and RAW, users have traditionally had to sacrifice one aspect of image quality for the other. However, with Apple Pro Raw, users can now have the best of both worlds. This new feature is available on the iPhone 12 Pro and Pro Max, but it's worth noting that it's currently only in beta.

The introduction of Apple Pro Raw marks a significant shift in the way we think about image capture on mobile devices. By providing users with an additional format to work with, Apple has opened up new possibilities for creative expression and post-processing. Whether used as a standalone format or integrated into existing workflows, Apple Pro Raw promises to bring even greater levels of image quality and flexibility to photographers and content creators.

The iPhone 12 Pro Max also boasts a significant upgrade in its RAM, now featuring six gigs of memory inside. This may seem like a minor upgrade at first glance, but it can have a profound impact on the user experience. In practice, this means that the phone can handle multiple apps simultaneously without any issues, load content quickly, and provide a seamless user interface. To test this out, we put the iPhone 12 Pro Max through its paces by opening up as many apps as possible and then exporting a 4K video to see how it performed.

To our surprise, the phone handled everything with ease, loading apps rapidly and keeping them open for extended periods without any issues. This was a pleasant surprise, especially given that we were pushing the phone's limits in this test. The A14 Bionic processor, paired with six gigs of RAM, proved to be an unbeatable combination when it comes to multitasking and app performance.

Finally, the iPhone 12 Pro Max boasts a new feature called Max ISO, which takes advantage of its larger image sensor to allow for more light sensitivity. This means that the phone can capture images with lower brightness levels without sacrificing image quality. Specifically, the iPhone 12 Pro has a top ISO of 5808, while the iPhone 12 Pro Max takes this to an impressive 7616. This represents a significant increase in low-light performance, which will undoubtedly benefit photographers and content creators who shoot in challenging lighting conditions.

Overall, these new features and upgrades demonstrate Apple's commitment to delivering high-quality experiences for its users. Whether you're a photographer, content creator, or simply someone who wants the best possible device, the iPhone 12 Pro Max has something for everyone. With its powerful A14 Bionic processor, impressive camera capabilities, and seamless user interface, it's clear that this is an iPhone to watch in the coming months and years.

Grab your iPhone 12 Pro Max at the links below and start exploring all the new features and possibilities it has to offer.

"WEBVTTKind: captionsLanguage: enwelcome everyone to apple insider this is andrew here and we have our hands on the iphone 12 pro max this has just launched but here are our top favorite new features of this flagship device starting off with the size of the device itself this is a different one for us because the phone itself really hasn't changed all too much in size but it is a bit larger making it the largest iphone apple has ever created here you can see our iphone 12 pro max compared to her iphone 12 pro it's going from a 6.5 inch display on the 11 pro max to a 6.7 inch display on the 12 pro max so it is even larger than its predecessor really is the largest iphone ever has a large beautiful display on the front and of course the all glass back and the glass front with that ceramic shield it's just a great looking device and if you're looking for a big iphone then this is the one you're looking for and with the new design changes it is more comfortable than ever for us to hold we actually really like holding on this phone those flashlights really actually do make a difference apple has also changed where the button placements are if we look at our 11 pro max there on the left you can see the power button is a little bit larger and has slid down just a hair making it more accessible when holding the device same thing goes for the volume buttons they're now just a little bit lower making them easier to hit when you're holding the phone next up on our list and this is a big one literally is a 47 larger image sensor on the new iphone 12 pro max it's still a 12 megapixel sensor but by increasing the sensor size and the pixel size itself it's actually able to absorb more light giving overall better photos you can see here how much larger the actual camera module is on our iphone 12 pro max compared to our iphone 12 pro it actually sticks out even more than it did before apple is even employing new sensor shift stabilization to these phones similar to high-end mirrorless cameras like the nikon z7 and z6 or the a7 iii from sony we've only had a little bit of time with the iphone 12 pro max so far but we've already been able to tell the difference in some early shots it hasn't even been dark yet but we can tell the reduction in noise in some of these better lit photos as well as increased depth of field here are two shots that are taking very low light and yet you can see the iphone 12 pro max shot there on the bottom has a little bit less grain in the background of the image and when we get even closer you can see the increased depth of field we focused here on monica's face but that reserve sign has even more bokeh to it than it does on the 11 or the 12 pro same thing here we're focused on the marshall speaker in the background but that vw bus there up front has more blur to it my next favorite feature of the new iphone 12 pro max has got to be battery life by being apple's largest phone it of course comes with the largest battery life it's really not much more improved over the prior generation but i think it gets better because you have more ways to charge on top of still having an amazing battery life of course you have max a if you have qi wireless charging and a usb-c lightning cable included in the box in total you can get 20 hours of watching a video 12 hour streaming video 80 hour streaming audio that compares to 17 hours watching a video 11 hour streaming and 65 hour streaming audio on the 12 pro then we have the tele lens apple made a big design change here on the iphone 12 pro max when it comes to that telephoto lens so the bottom lens here is your wide angle lens it is a 26 millimeter equivalent on the iphone 12 pro and the iphone 12 it is a 52 millimeter equivalent for the tele lens but for the iphone 12 pro max apple has jumped up to a 65 millimeter equivalent which means instead of 2x optical zoom you get 2.5 x optical zoom that's whether you're using the standard photo portrait or even doing stuff in video and on top of getting additional optical zoom you can get up to 12 x 12 times digital zoom now the regular iphone 12 pro that'll only go up to 10 times optical or digital zoom and the 12 pro max will go up to 12 times so 10 times versus 12 times digital zoom here you can see the difference this is 10 times and this is 12 times using that digital zoom on the 12 pro max additionally up to that 12 times digital zoom on photos you can get additional zoom on video so you have two and a half times for just your basic but going all the way in you can get up to seven times digital zoom when shooting videos so here we are 4k 60 frames per second hdr glorious video and we go up to seven times digital zoom whereas the other phones are limited to only six times so you get additional zoom there all around thanks to that new telephoto lens on the 12 pro max our fifth favorite new feature is apple pro raw now i want to say right now this is not the iphone 12 pro max this is our iphone 12 pro just the regular pro and the reason we're showing you this is because currently apple pro raw is only in beta we have our iphone 12 pro already updated to ios 14.3 which includes that apple pro raw toggle inside of settings and when you enable it you can turn it on and off from within the camera app now apple pro raw is pretty fantastic typically you have to choose between computational photography such as deep fusion and smart hdr3 or you can choose between raw which gives you additional details in the highlights in the shadows you have to pick between those but with apple pro raw you get the best of both world it is an incredible feature this new image format coming to the iphone 12 pro and iphone 12 pro max and we're mentioning it here because it was not available when we looked at the iphone 12 pro and it will soon be available for both of these devices the sixth new feature that i am excited about is ram these are the first iphones that include six gigs of ram inside now this is a very unscientific test but we've been using this phone a ton today going in and out of apps doing all this different stuff kind of testing it out pushing limits and benchmarking all the normal stuff that we would do so we went through the phone we opened up a ton of apps basically almost every app that we could on our phone making sure they loaded first uh went through any prompts or anything that had picked up so we opened a ton of apps and then we went and we exported a video i exported a 4k video just wanted to kind of 4k hdr video kind of let it process for a second and really constrain the system for just a few moments so we saved that video to kind of you know distract the phone for a moment and then we go back to those apps and we can see that it's able to keep everything in memory going all the way back here all these open apps anyone that i jumped into instantly loaded no issues whatsoever it was just blazing fast it was so cool of course you have the a14 bionic processor along with that six gigs of ram but you really should notice any a benefit to multitasking with apps reloading or not having to reload as well as multiple tabs not having to reopen two lastly just going back to the camera for our last one on the list and that is the new max iso because of that new larger image sensor on here 47 larger allows them so much more light apple was able to increase the iso that light sensitivity on the iphone 12 pro max so the iphone 12 pro has a top iso of 5808 and the iphone 12 pro max has an top iso of 7616 so definitely better shots in lower light let me know what you guys think and what your favorite new feature of the iphone 12 pro max is and grab yours at the links down below youwelcome everyone to apple insider this is andrew here and we have our hands on the iphone 12 pro max this has just launched but here are our top favorite new features of this flagship device starting off with the size of the device itself this is a different one for us because the phone itself really hasn't changed all too much in size but it is a bit larger making it the largest iphone apple has ever created here you can see our iphone 12 pro max compared to her iphone 12 pro it's going from a 6.5 inch display on the 11 pro max to a 6.7 inch display on the 12 pro max so it is even larger than its predecessor really is the largest iphone ever has a large beautiful display on the front and of course the all glass back and the glass front with that ceramic shield it's just a great looking device and if you're looking for a big iphone then this is the one you're looking for and with the new design changes it is more comfortable than ever for us to hold we actually really like holding on this phone those flashlights really actually do make a difference apple has also changed where the button placements are if we look at our 11 pro max there on the left you can see the power button is a little bit larger and has slid down just a hair making it more accessible when holding the device same thing goes for the volume buttons they're now just a little bit lower making them easier to hit when you're holding the phone next up on our list and this is a big one literally is a 47 larger image sensor on the new iphone 12 pro max it's still a 12 megapixel sensor but by increasing the sensor size and the pixel size itself it's actually able to absorb more light giving overall better photos you can see here how much larger the actual camera module is on our iphone 12 pro max compared to our iphone 12 pro it actually sticks out even more than it did before apple is even employing new sensor shift stabilization to these phones similar to high-end mirrorless cameras like the nikon z7 and z6 or the a7 iii from sony we've only had a little bit of time with the iphone 12 pro max so far but we've already been able to tell the difference in some early shots it hasn't even been dark yet but we can tell the reduction in noise in some of these better lit photos as well as increased depth of field here are two shots that are taking very low light and yet you can see the iphone 12 pro max shot there on the bottom has a little bit less grain in the background of the image and when we get even closer you can see the increased depth of field we focused here on monica's face but that reserve sign has even more bokeh to it than it does on the 11 or the 12 pro same thing here we're focused on the marshall speaker in the background but that vw bus there up front has more blur to it my next favorite feature of the new iphone 12 pro max has got to be battery life by being apple's largest phone it of course comes with the largest battery life it's really not much more improved over the prior generation but i think it gets better because you have more ways to charge on top of still having an amazing battery life of course you have max a if you have qi wireless charging and a usb-c lightning cable included in the box in total you can get 20 hours of watching a video 12 hour streaming video 80 hour streaming audio that compares to 17 hours watching a video 11 hour streaming and 65 hour streaming audio on the 12 pro then we have the tele lens apple made a big design change here on the iphone 12 pro max when it comes to that telephoto lens so the bottom lens here is your wide angle lens it is a 26 millimeter equivalent on the iphone 12 pro and the iphone 12 it is a 52 millimeter equivalent for the tele lens but for the iphone 12 pro max apple has jumped up to a 65 millimeter equivalent which means instead of 2x optical zoom you get 2.5 x optical zoom that's whether you're using the standard photo portrait or even doing stuff in video and on top of getting additional optical zoom you can get up to 12 x 12 times digital zoom now the regular iphone 12 pro that'll only go up to 10 times optical or digital zoom and the 12 pro max will go up to 12 times so 10 times versus 12 times digital zoom here you can see the difference this is 10 times and this is 12 times using that digital zoom on the 12 pro max additionally up to that 12 times digital zoom on photos you can get additional zoom on video so you have two and a half times for just your basic but going all the way in you can get up to seven times digital zoom when shooting videos so here we are 4k 60 frames per second hdr glorious video and we go up to seven times digital zoom whereas the other phones are limited to only six times so you get additional zoom there all around thanks to that new telephoto lens on the 12 pro max our fifth favorite new feature is apple pro raw now i want to say right now this is not the iphone 12 pro max this is our iphone 12 pro just the regular pro and the reason we're showing you this is because currently apple pro raw is only in beta we have our iphone 12 pro already updated to ios 14.3 which includes that apple pro raw toggle inside of settings and when you enable it you can turn it on and off from within the camera app now apple pro raw is pretty fantastic typically you have to choose between computational photography such as deep fusion and smart hdr3 or you can choose between raw which gives you additional details in the highlights in the shadows you have to pick between those but with apple pro raw you get the best of both world it is an incredible feature this new image format coming to the iphone 12 pro and iphone 12 pro max and we're mentioning it here because it was not available when we looked at the iphone 12 pro and it will soon be available for both of these devices the sixth new feature that i am excited about is ram these are the first iphones that include six gigs of ram inside now this is a very unscientific test but we've been using this phone a ton today going in and out of apps doing all this different stuff kind of testing it out pushing limits and benchmarking all the normal stuff that we would do so we went through the phone we opened up a ton of apps basically almost every app that we could on our phone making sure they loaded first uh went through any prompts or anything that had picked up so we opened a ton of apps and then we went and we exported a video i exported a 4k video just wanted to kind of 4k hdr video kind of let it process for a second and really constrain the system for just a few moments so we saved that video to kind of you know distract the phone for a moment and then we go back to those apps and we can see that it's able to keep everything in memory going all the way back here all these open apps anyone that i jumped into instantly loaded no issues whatsoever it was just blazing fast it was so cool of course you have the a14 bionic processor along with that six gigs of ram but you really should notice any a benefit to multitasking with apps reloading or not having to reload as well as multiple tabs not having to reopen two lastly just going back to the camera for our last one on the list and that is the new max iso because of that new larger image sensor on here 47 larger allows them so much more light apple was able to increase the iso that light sensitivity on the iphone 12 pro max so the iphone 12 pro has a top iso of 5808 and the iphone 12 pro max has an top iso of 7616 so definitely better shots in lower light let me know what you guys think and what your favorite new feature of the iphone 12 pro max is and grab yours at the links down below you\n"