**The Confusing World of Streaming Services and Apple TV**

I think I'm going to come back to this conversation later because, uh, I just found what I want to watch on Netflix and I'll just go ahead and watch that now. It's kind of a maze for the entire purpose of wanting people to... well, that's cool, that's on here. I'll just come back to it after I'm watching this show or I'll just go ahead and watch that now because it just means more time on Netflix. Other apps like Hulu and such also seem to have jumbled around their organization, making things more difficult.

**The Ideal Solution**

My initial thought process was here's everything I want Apple to do to fix the Apple TV app: make the Apple TV app the center of the platform, get rid of the app distribution, and make every app a channel instead. But have signin flows using biometrics from your phone that let you still sign into Netflix or Hulu so that way those companies can get your data as normal. It's all within the same app interface, all within the same player interface, and just a lot less confusion. I think it was a win-win. Admittingly, Apple would probably run into antitrust concerns, and the companies involved would probably back down and say no.

**The Challenges**

I don't imagine Netflix saying we're not going to be on iPhone because this conversation about the Apple TV app is not just about the Apple TV set top box; it's also about the iPad, iPhone, and everything else. If Netflix were to say no to the Apple TV, they would be saying no to everything Apple distributes, which is unlikely. There's no way Netflix could afford to do that, and it would likely lead to a lawsuit. I just wonder where that would fall in the legal system because Apple has the authority to control how its content is presented to users.

**A Different Perspective**

Let's look at it from another angle. Imagine Disney+ conceding any of those pixels on the screen to any other company for it. No, and you know why? They wouldn't do it either. I think this is a good point because while ease of use might be an argument, I think the damage it would do to companies would ultimately cut down the number of shows we get to watch. It's almost worth the price of hunting around, but there's so much to watch, and it's just... well, it's such an interesting problem to solve.

**The Perfect World Scenario**

My method is kind of the perfect world scenario I've described, which isn't exactly ideal. I think that something could be done better. At a bare minimum, if Netflix could get integrated with the TV app, making whatever deal you have to pay whatever you have to just get Netflix in the TV app would be great. Right now, having everything on my Apple TV means that for me, I'm probably never opening Netflix unless I specifically think, "Oh, I'm going to go watch this show that just happens to be on Netflix."

**The Reality of Streaming Services**

Netflix is in a position where they're reducing their numbers; their changes in advertising are affecting subscribers; that's making people want to leave Netflix. They're losing their bargaining chips, which makes it difficult for them to negotiate with Apple. I think it's a possibility that we could see in the future if Apple even cares. Does anyone even work in the Apple TV division? Are there negotiations happening in the background?

**A Parting Thought**

There's also a famous phrase here in the UK: "Other services are available." Like Amazon Prime, for example, which has a tremendous Modern Love. Let's just leave that aside and let's go enjoy Modern Love separately. And in our own homes, that is. Thank you to our friends Zach Do and Collide+ for supporting the show through Patreon or Apple Podcast Subscriptions. Plus five-star reviews would be great!

"WEBVTTKind: captionsLanguage: enhello and welcome to the Apple Insider podcast this week brought to you by our friends at zok and Collide more on them and how to spell their names later on but first if you're a regular listener to the Apple Insider podcast you'll have noticed that I am not your host Steven robes and if you're not a regular listener well I could have got away with it um I'm William Gallagher sitting in for Steven and that means sitting in to get a chance to talk with Wesley hilard where particularly to get to talk to you because previously on Apple Insider you said you'd be going out hiking in dangerous places once emergency SOS was out well Apple has saved me the trouble because uh they included a demo feature within settings so I don't have to get lost to try out the satellite connection okay you coped out there really is what you're telling me yeah I Apple did me a favor they knew that if I got lost and had to pay for a helicopter it would have been a whole thing I thought we could have had a helicopter trip we could have had all that sound effects and stuff uh really you just you had another cup of tea and carried on working didn't you this is well I'm not going to say it's a let down because you'll hear me but it's not the dramatic start I was how about this then I I didn't look at the demo because I'm only going to get jealous uh it's coming to the UK later but I'm not going to anywhere in the UK that doesn't have decent coverage or has need of Emergency Services hopefully so what did you learn from the demo have we learned anything new um it's pretty much what Apple already showed us um it's interesting because I I don't even know if it's a real demo cuz uh it kind of seemed like it was faking it a little bit some people did say that they weren't able to connect to a satellite so maybe it actually is connecting to the satellite and everything because it turns off your cellular and takes you step by step through the process I sat in my office and did it under uh a roof so but I was able to connect to a satellite um follow it through the sky it was a really interesting UI and everything and it worked fine so but it does warn you make sure you have a clear view of the sky and I was not out outside it's very cold so okay I'm not going to say you wimped out as well as CED out you were a good citizen because it's got to be that there are people out there just trying it and all these satellite people the staff all the call center people going oh another test kind of thing you were nice to them you prevented disrupting their work so good on you even well you know who might have needed yeah you know who might have needed satellite communication is someone who fell 130 feet into a Chasm but they were saved because they had an Apple Watch on isn't that crazy well actually I know about this story because it confused me terribly um uh Seth me metha in Western India wasn't it it's really unclear where this Chasm was I mean the times of India narrowed it down to the province but he was walking with three friends and then he wasn't he slipped and it was this whole thing of where did the two friends go did they I got this image of them just carrying on talking walking ahead and suddenly Going H and looking back and he was gone but yes his upper watch saved him um they must have been quite CL I don't know if he had a cellular Apple watch or not so that would that make a difference wouldn't it yeah well if he had his phone at the very least uh the fall detection on something would have tripped but I I believe in this case it might have been a cellular Apple watch cuz otherwise it would have been the phone actually that's the thought we know that his phone um was in a backpack being carried by one of his friends so basically the guy was freeloading you know a really heavy iPhone gave it to a friend to carry instead and then this happens kind of and actually it sounds horrible yeah yeah it's it's an amazing Story I mean I can't imagine falling more than 10 ft and wanting to live afterwards and 130 ft uh that's a lot of rehab apparently he broke his ankles and and such it's yeah not great but uh he survived and that's that that is what is amazing I understand that he was uh he hadn't got to that stage yet he'd moved to the area in order to start uh preparing for some medical exams really 17 year olds he's just starting out but now he's got his own case study of himself and how long it takes two broken ankles plus oh he he's 17 that that explains it he's he's made of rubber if I fell down a flight of stairs I wouldn't move again right cuz you're 18 right and that makes the difference it's all the difference I'm 31 I understand uh William anyway Jokes Aside well I'm moving on uh he did actually email uh Tim Cook and got a nice little reply back so that was was not worth it but it was nice of Tim Cook you can imagine how many emails that guy gets in the day so when you you hear these stories of him replying to people it it makes Apple feel a bit human isn't it it's fun to think that he actually is reading all of his emails yes or at least yeah some of them I know that's where my mind meant as well okay um you I was just thinking he's got staff they maybe they I'm sure they filter it they triage this stuff but that immediately makes me think you think of Staff you think of Apple we have this business of the right really unusual stuff that's going on with foxcon at the moment and I can't pronounce the name of where the uh facility is the biggest iPhone Factory that foxcon has in Province um any chance you can I know means with a zed or Z if you like one or the other well I'm aware of the word it's not in front of me because you've sprung something on me that isn't yeah that was horrible it's revenge for you not going out into the wild and risking your neck I added a line to the show notes I'm like that um this is the thing where I I I thought this was nonsense at first uh Fox gon is forever hiring and letting people go it's all really seasonal they're getting loads of people when the iPhone's coming out and there's a story a couple of months ago that Apple said listen you know bit busy could you start recruiting a little early and they did and everything seemed to be going okay but then there were the the lockdowns in China the Corona virus lockdowns then there were the staff walking out over the conditions in the plant and the news today is Fox con is believe to have 200,000 workers but they need another 100,000 in order to make iPhone 14 for demand and that's do you think that's where Steven people yeah he's heard the wages there are bonuses I think I mean you know would yeah perhaps underground uh journalism he's going to write down what they do over there oh I thought just for the cash here we go so I I found the word I did not look up uh the um what what is the word the uh phonetic spelling or anything right yes but it it appears that it is pronounced uh zingo but you know of course I don't have an accent I might have just ruined that word but there you go no no that that's exactly what I was going to say I just wanted to test you um on it uh in that plant named uh the in the way you just so brilliantly said conditions I I understand in factory conditions anything's going to be tough I mean it's hard work and things but it does seem extraordinarily bad if your workers are fleeing in the middle of a lockdown and things it's it's one of it's one of those uh situations that's tough because um of course everyone has a spin on the news that they're trying to portray and um American journalism especially uh wants to emphasize the problems that are going on in China and the type of uh labor issues that they have and of course not to minimalize that but um when we're talking about Labor conditions and stuff yeah the restrictions that they have for Co over there is not great uh basically being forced to live in these little cities and not being allowed to leave or go home it's uh pretty horrific and now where we are with covid here in the United States and what we see of course you know still being vaccinated still masking in public stuff like that uh going on to protect yourself um but China takes it a step further and is still um acting like lockdowns are the solution when we're dealing with a variant that is less deadly and so it's it's it's a obviously very political matter but just one of those things that seems extreme for the sake of being extreme and so yes these people are very tired of living in these conditions and I and I can understand them wanting to try and get away but uh that is sadly the nature of the place that they live that they cannot um and they will be brought back you know one by one in those buses and uh as to stay please and thank you I did think that I mean before this happened the biggest part of it was that fox was locked down for a week that was imposed lock down on that factory in that particular area for it and I thought I mean you can see Apple's bottom line being affected Foxon have said you know all their revenue growth gone because of it but I figured it's got to be pretty effective although China wouldn't keep doing it but now we have it feels like the Chinese authorities are kind of stepping up to this because the story today about the 100,000 lot apparently comes from Chinese State media as they try to recruit people early in the week they were asking ex uh military people to come out of retirement and join and now they're going to I don't know how they're doing this but they're going to local towns and trying to recruit and apparently not doing very well so yeah if I understand correctly to there it's not so much a labor shortage it's more of a competition um right increase there's a lot of recruiting in that region not just for the foxcon plant um so them looking for more workers for foxcon isn't necessarily because um there's just not a lot of not enough people living in the region it's because other factories other companies are taking up the recruiting process and uh taking their workers I think there's also seasonality to a lot of their recruiting and um this holiday uh schedule this from like late fall to early spring they usually increase their Workforce by a lot but it's even harder this year because of lockdowns but also because of increased competition so it's just multiple things piling up on top of each other and the end result is we have to wait for our iPhone 14s just a little bit longer yeah I'm hearing that if in the states it's very difficult to get one now before Christmas um was that what you hearing there it looks like there's a report today saying that uh as of Thursday that the iPhone 14 pro lineup at least has historically long wait times um I mean that makes sense it it's just again I don't think you can point to any single issue it is a multitude of things it's the supply chain um like actual Part Parts not being able to get manufactured delivering them to the right locations getting those built and put together delivering them to assembly plants putting them together uh worker shortages at select Plants Plus uh like Financial instability across the globe inflation all of these things lead to hey there's just not so many iPhones that you can buy right now and as Tim Cook said during the last earnings uh call they're literally selling them as fast as they're making them at this point and they have not caught up with demand it is fascinating isn't it I mean you you hear that they're making 87 million iPhones I can't really quite grasp that number and then having to Source all the bits move it around it's a incredible operation there's a website um I can't remember off top of my head but it's like iPhone every second I believe and you can see how many iPhones have just been sold on that second wow they also have other data uh showing like per minute up to this moment in the year and stuff like that it's obviously not exactly true they're just rounding it off based on what Apple says that they've sold for that year but um it comes pretty close surprisingly based on earnings calls and such um we just said that it's the iPhone 14 pro that's most effective that is the one I would have bought if I'd bought this year I don't know did you buy this year yeah I got the iPhone 14 pro Max I don't think there will ever be a year I don't buy an iPhone unless they literally just release another iPhone and and paint the number over it and just say it's the same you know it's the new one but um no I as long as the camera gets better that's all I need I because I take so many photos and videos I I will always buy for that Improvement and this year was especially significant so I definitely jumped on it not so long ago you were an Android and a PC user you've really come over to the bright side haven't you you're with us you know only about eight years ago I mean 2014 was a long way away oh it feels like another country doesn't it it's before in the before times you joined us even worse I was still in the military and that that's a whole different separator my brain doesn't even understand at this point that I used to do something else for a living I don't I do not comprehend it well how about kind weird right we use your new your new found life skills and talk about what's coming next because of the story I read this week of the i iPhone 15 Pro getting Thunderbolt connectivity is that like EU wants USBC Apple think's fine Bring It On challenge accepted Thunderbolt as well why not well it's one of those things where it kind it kind of makes sense um I would say the standard iPhones will get the USBC Port uh you can put whatever speed uh converter in there that you want um like the iPad 10.9 in iPad has USBC Port but it still has the lightning speed connectivity USB 2.0 speeds which is just incredibly sad um so yeah there's no stopping Apple from just saying here's a USB port that is awful uh but I believe that we'll probably at least see 3.0 speeds on the standard models but the Pro Models again because of the pro in the name uh I think it makes a lot of sense to move the Thunderbolt and I saw someone say that would be a 86 times increase in in connection speed yeah I'm really glad USBC is so easy to understand I mean you look at a cable you look at a port you know what you're getting don't don't don't you that's um I believe Andrew has a video uh diet tribe on this and how much he hates USBC but that's a different story maybe they could do labels of different colors no Universal standards never mean universal and uh the USB the name USB is a lie Universal serial bus it is never meant Universal it means we're going to put as many standards into this one cable as we can and the compliance things it's confusing because the USB if uh standard police basically the guys who who build the standard and put the stickers on the box they just make up the certifications as they go and then a year later they'll just say you know what if you were certified for USB 3.1 you're now certified for 3.1.1 uh by one and uh guess what 3.2 by two is uh completely different standard and you can just pay for that and upgrade and uh we won't we'll we'll just add the sticker to the box it's fine and and then the consumers are just over here scratching their head no one knows what's going on and nothing makes any sense that did become this sea of numbers to me as you said I was trying to hang on to it but I do like the fact that Universal doesn't mean universal because I'm I'm in the UK where we we have a public school uh we have public schools here and public schools in the UK means private I just I don't know how it happened but it does you pay to go to a public school and isn't it always said that anything that a country that's called The People's Democratic Republic of something is none of those words at all I isn't language great I'll stick with words you do the numbers we'll put it yeah English is basically uh mouth garbage but that's fine okay sometimes though mouth garbage can hurt that's my little bit of warning there I'm thinking about those three little words that have brought well joy I think to us but a lot of misery and apparently some uh financial problems to people who have tweeted extoling products that aren't iPhones and have had written underneath them sent by Twitter for iPhone and those days are gone or going have they gone it was always a fun little feature yeah MKBHD famously tracks these down and shames them publicly on his very very highly viewed Twitter so it's always fun to see I do I genuinely feel for the poor PR people I I once um talked to Apple's PR in the UK I don't it's so long ago I know they're not the same firm now but one of the things they told me was a condition of the job of getting the contract was they all switched from C's to Max and then a couple of years later they lost the contract somewhere else and they were out all of this money buying Max they they were a little perturbed by this I thought I can understand you're a busy agency you're doing all this stuff you're tweeting on behalf of opra Winfrey or something and you know it's her sentiment you're just putting it out and you happen to put it out on the phone you've got because it's midnight and you're overworked and everybody piles on you for using the wrong phone well it's no secret that the world runs on Apple like a Commerce business um and art it's for whatever reason uh you know you can go through the whole history of it for for the last 20 years but most of the time businesses run on iPhone and um it's kind of wild to think that yeah even these people promoting uh Android devices heck even the people designing Android and and or or um building HTC phones are using iPhones because like Executives and such I remember um the when the Windows phone was popular and the windows Executives were using the Windows Phone well suddenly they stopped using those and I think most of them use iPhones now funny enough if you go on Twitter and see some of these Microsoft execs it's Twitter for iPhone so the brand loyalty it doesn't it doesn't matter uh because once you're that se Suite A lot of times uh if you guys didn't know a lot of security stuff a lot of applications a lot of networking is run from the iPhone side of things using iPhone Enterprise tools heck even in the Navy our officers use iPhones and are configured by Our IT staff uh to run certain programs and security protocols because of Apple's um really strong encryption and stuff on device so it's just it's no secret but the general consumer the general public viewing Twitter probably doesn't understand that but it is still a fun little Snicker anyway to say ha the HTC ad was run from an iPhone I anyway I didn't know any of that that's really interesting I feel that's quite encouraged we're on we're on the safer model of phone that's what we are I it's funny because it's not tribalism in that sense cuz I understand how it sounds there are like don't get me wrong there are Executives and people who prefer Android of course and I would say like the executive of Samsung probably carries a Samsung phone um at least publicly anyway and goes home to his his private iPhone but um it is an odd thing to observe that this it it is such a powerful force in Commerce and stuff like that and and social media influencers there's a big reason why for I don't know every year I don't know if Instagram still reports this but for years they reported the number one device that shot photos on Instagram and it would be number one through eight iPhone and then number nine would be a Samsung phone and then whatever garbage after that and it it's funny to think that even on that side of things the social media influencers the people paid to tweet or post on Instagram are also doing it from iPhone so mistakes will be made for sure nothing wrong with the odd mistake I'm just I like the security aspect of it it feels like it makes more sense now that people are using these things there's a rather there's a reason for it happening quite as often as it does but um you said about it not being a secret although I didn't know it there was a secret out this week this thing called the Apple Magic charger and now I've read the headline and I know that the magic charger never happened but presumably what it was just another key charger or mag safe charger what do you know what the story with that is uh it's been making the rounds uh the Chinese Twitter verse uh the guys um that leak a lot of random Apple parts or uh like a I think his name is uh danan ruy um maybe I said that wrong but uh he's he's known in the space uh for his tweets and such but um this one was shared initially by um the blue Mister on Twitter and uh anyway it's a MAG safe Puck and a aluminum stand um that folds open kind of like the old uh magnetic charging puck made for the Apple watch but once you see it you realize that thing's never going to work and apple canned it for an obvious reason it will never you can't put your iPhone on it and portrait only in landscape and that kind of seems broken for a stand I thought there was this secret other world of exciting that they dropped it because the color was wrong you don't have precise Appley but it sounds like well it sounds like it went quite far given an obvious the design validation test once you start making those that's generally um only a couple steps away from the final product so the fact that it made it to this level of manufacturer means there's probably a couple thousand um just laying around a factory somewhere in China and that's how these people are getting a hold of them but the cables have been cut there's no firmware running on it and uh so it doesn't actually work it won't even charge your phone right now um they've been they connected it a physical cable to it to get it to power but nothing happens still because the firmware in it is apparently garbage so the these guys are apparently currently trying to rewrite the firmware to actually make it into a working device even though it never well in the meantime they have a nice desk ornament or at least a mildly nice desk ornament so that's a it's a it's a win of sort I think I've lost interest in it completely now I was intrigued and now I want to know more about real products such as the one you've been telling me about the new version of the Elgato stream Deck The Stream deck plus uh sell on the stream deck plus since I've already got one one the presumbly old ones uh they've in they've uh brought back the touch bar uh that's all you need to know um it I haven't looked into it too much but from what I've seen from product videos and stuff this is your usual stream Deck with a set of eight buttons that you can program to do whatever you want when you press it on a per app capability you can make it shortcuts you can change all the icons the usual stream deck stuff and then at the bottom is four knobs that you can set to different volume levels uh so you can control your Mac volume a specific application volume a specific uh output device like headphones volume all from these knobs or I think I believe you can even make it control the brightness setting on a a photo editing application you know it's one of those uh programmable knobs right and then there in the middle what I what I think is most interesting is a touch bar it's touch sensitive and it changes based on what you're doing different applications and things reminds me a lot of Apple's thing but I don't think it's as applicable because this isn't as customized or involved with Mac OS but thought kidding about the touch bar side what are you supposed to that's not a replacement for a button and it's not one of the new knobs what do they expect you does it display information or what do you use it for from what I can tell it it displays at least what you're controlling with the knobs but I I believe there's other things you can do with it I I like again all we really have is a a product video not we haven't actually got to play with it or anything yet but it looks like a a volume slider will show up and let you control it that way or a a video um scrubber right so you can move uh a video thing or control a specific timeline and a video editing application looks like there's a lot of little uses to it and uh probably again just because this is elgato's thing it'll just be fully programmable within the Mac App application to tell it what it can and can't do and at some point very soon after launch better touch tool will come out with a new version that totally um change you'll be able to drive your car from it after better touch tool it's got absolutely um I always think of stream deck whenever I think of this kind of physical button control and I I love mine I use it extensively but it's not the only system that does that and I'm sure some of the other ones my name my mind's blank on the names they do have physical knobs and buttons like that so I can see an appeal to particularly in studios and things been able to just without looking make a change to something useful okay this is this is just one of those tech nerd products that whenever I see something made by Elgato I say I want it even though I have no application for it I don't edit videos I don't even edit podcasts I leave all the work to you and Stephen sadly but uh it's just yeah it it looks great on a desk and uh I'll I'll happily control my single volume source some my ma ah so does that mean you have not gone for elgato's well not the most the last most recent thing Elgato did that I heard of the stream deck for the stream deck pedal you haven't gone for that cuz it's under your desk and you wouldn't be able to see it is that your finding position I mean I would love to get a stream deck pedal and then program it to like make popcorn or something I don't know just have a homekit popcorn maker and just press my foot pedal against and there you go it's Off to the Races okay I don't know I don't understand actually why anybody goes for any of this stuff uh because everything it does you can do through the mac and you're titing at the keyboard and doing it but I went for it I tried the small one I got hooked I've now bought the larger one I use it constantly it controls all the lights in my office runs macros it turns the on air light on when recording like this it's an amazing thing to try but as digital as things are getting I I will always have to admit that sometimes physical is better and having a panel of physical buttons in front of you is very appealing especially ones that change based on what you're doing this episode is brought to you by zacho maybe you played Battleship when you were a kid and it's a fun board game lots of us played it but as an adult calendar battleship is the frustrating game you play with 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IT team into adversaries and ultimately drives your employees to work on unsecured personal devices it doesn't have to be this way anymore Collide is a device security solution built around honest security their philosophy is that employees aren't your biggest security risk they're your biggest allies and your relationship with them should be based on transparency and informed consent Collide works by notifying your employees of security issues via slack and then giving them step-by-step instructions on how to resolve it themselves let's say they save some passwords as a plain text file on their desktop well Collide will send them a message via slack privately and just let them know hey you might not want to save your passwords there here's a better way to do it for it and security teams Collide provides the right level of visibility for Mac windows and Linux devices and it can answer your questions about your Fleet security that traditional mobile device managers can't you can meet your security goals without compromising your values visit collide.com appleinsider to find out how and if you follow that link it'll hook up with a goodie bag just for checking out a free trial that's K d.com slapple Insider collide.com appleinsider our thanks to collide for sponsoring this episode which is true which is right which is correct soccer or football which is the right word now have a go I think they're both terrible names I don't really know how who came up with names for sports but I I think they're both bad but I don't I don't I I don't I'm not going to you know open up a a naming poll or anything I I wouldn't even know what to call it but yeah they're it's all bad I but what's more confusing is that for some reason we call ours football too and it's just gosh now how do you even talk about this especially with the increasing popularity of of you know not American football in the United States how do we even talk yeah how do you have the conversation well the the easy route for me is to just not have the conversation at all it's you know that's fine it's sport you know I I know that football is um a sport I know that in the UK the women's England football team is always better than the men's but I don't know why in the UK we talk about women's football and football why isn't it all just football why isn't it women's football and men's football I get hung up on the naming like this kind of thing but actually watching a game I don't know so I am probably not very like likely to sign up to Apple TV Plus's new MLS MLS sounds like a disease to me I've got MLS and through it I can watch football soccer sorry yeah you you yeah I I won't be buying this the subscription is cheap I mean $75 if I could pay $75 a year to watch whatever college football game American football game uh I would probably do it because there are a few games that I do watch I don't I'm not like a you know I don't watch football I I can tell you who the quarterback is on my favorite team and no other player or what the other people are even doing I just like to tune in and see who wins nice um not not that kind of sports fan like I don't I don't do the betting apps or any of that nonsense uh the secret League things that people do whatever I love the sport it's a because I'm you know born and raised in Northeast Tennessee it's just part of the culture you can't get away from football so it's it's at least enjoyable enough kind of like NASCAR you turn it on you don't care what's happening but it's fun to have in the background while you're eating nachos um anyway I don't think Apple's going to turn that into an institution like they seem to be trying because now they're using their leverage of having their most popular program on Apple TV plus being Ted lasso this Jason sedus vehicle and now they're using these actors to really push hey we also have the rights to actual football and you can pay to watch all the games um from your Apple TV subscription and I'm just over here like no I like Ted lasso I know your opinion on it but I enjoy watching the show but I I just can't get into soccer and I I listen to the podcast uh Brendan hunt the person who plays coach beard is doing a podcast with an actual uh NBC Sports correspondent to talk about the World Cup and that was entertaining enough that I might actually tune in as long as they're not too long of episodes just to I don't know hear what it's about and uh it was a it was entertaining but again I don't care anything about the sport so I don't think I'll be watching it that's NBC Sports Rebecca Low uh isn't it so an actual Sports sorry an actual Sports presenter with a guy who makes up sports to that I I'm no I'm not I'm almost appealed apparently he's a lifetime he's a lifetime soccer fan so at least he knows what he's talking about um in real life but it in the show yeah he's he's coach beard the football coach but it's it'll be interesting enough to tune in and just because I like to see what Apple's doing and all their little platforms because I end up writing about it at some point um so I'll definitely be investigating this I don't know if I'll listen to the whole thing but it'll be worth a shot it's just it's just funny to me that Apple seems to be hey in our entertainment division we have the show about soccer in our Sports division we have all the soccer stuff what if we marry the two and see if we can convince Americans to start watching soccer especially again that $75 is not it's it's inexpensive for I'd certainly pay it to not watch any sport that's totally true I I don't have a problem with them using T because it feels like in drama and television that's like a long-standing tradition I remember Peter folk filming special promos as Columbo uh for international use and I think may even have spoken in other languages phonetically for it you you it feels it breaks the wall of the the the fiction and I don't like that but I just feel maybe I'm just inured to it before we before we move on from this because we have one more thing to talk about um I want to ask you a question so if someone traveled back in time let's say I don't know 2015 and walked into your office and said William in 2022 Apple will be promoting its Sports uh soccer program using its most popular television series on its streaming service about soccer what would you say to that are they making any dramas that would be what would cross my mind first that's the honest answer I mean the joke answer is if somebody had told me five years ago that Apple was going to do this well he would have saved some time I would have invested in a production company would have done this but now it does feel like it's not the same Apple we all know but it's becoming what apple is and I'm here for the ride I mean writing about um Apple TV and tvos um I did some back you know background on Steve Jobs and his idea behind the he's perfected it he's cracked the code to television and then jump ahead a couple years and uh Steve Jobs is gone but Eddie Q is touring NBC Fox and all these other offices falling asleep in chairs asking them to pay to uh let Apple make a skny Cable Bundle Jump Ahead two more years and we have an Apple TV with an app store and the future of TV is apps and suddenly in 2019 we have a streaming service that has nothing to do with any of that and here we are now and it's just so funny to me to see that transition and again talk to me in 2015 it was all about that skinny bundle right Apple's going to make cable good again that's what we all thought and no it it didn't come to pass and probably for good reason and I'm I'm glad apple is not a cable distributor no but Apple TV has changed how I watch television I used to for such a long time I was a subscriber here in the UK to uh Sky satellite service and after I bought an Apple TV reox and it became the thing we turned to first I I killed that subscription for it I was a satellite cutter if that's the phrase and now everything goes through that box I think the future of Television is never apps it's never platforms it's always the shows that are on it um it's it's easier and cheaper to build a channel and an app than it ever is to make a good TV show but um I remember arguing when Apple TV first started that it needs a hit that every single service you can think of every Network um HBO when it began there's always one show that does it um Larry Sanders think with HBO once the one show breaks out everything else follows and with Apple TV it was Ted lasso so even I don't like it I think it really put it on the Mark I wish Morning Show uh got more critical Acclaim I mean obviously in the list of critical Acclaim it I think it's second right like but I I wish that was the Blockbuster hey everyone go watch Apple TV plus cuz man that is I think that is my favorite that one and um For All Mankind Seance oh for you see everyone we name pushes uh the morning show turn down the list hard yeah no ask ask me to make a list of my favorite Apple TV shows and I I would probably run out of space um because I just enjoy so many of them I love Severance I love servant you know I've I've enjoyed um a lot of their programming and again I don't want this to sound like tribalism or apple fanboyism I've genuinely just watched and enjoyed these shows and it's just so surprising to me to see apple hit it out of the park again and again on something that we had no idea that was going to work I mean we saw planet of the apps and cried about it terrible karaoke just couldn't be saved no matter how much tries no no don't go that how does that still win Awards why is it still made do you not feel that that there just suddenly came a time when there were all these things there was Apple TV was for a while and you knew it was there and you might look at it and now you tune in I mean there's slow horses there's bad sisters the Afterparty there's so much I watch on Apple TV yeah I'm behind like I'm like that's the thing like that's what's crazy about it I watch Apple TV more than any other platform right now and I'm behind on shows because there's so much content on it and only it was only a couple years ago that people were saying $5 there's not even enough on there to pay $5 and now today it's like man I can't even I'm trying to keep up and they just keep releasing new things and I'm just behind the season on everything and I'm I'm watching all the new things I I don't know it's exciting to me but it's exciting but for sanity I'd give up um I don't mean what watching I mean just stop trying to catch up in 2021 there were 550 new entirely new scripted dramas and comers comedies across American television uh and you so much is lost in the flood yeah we could do with we could do without about 500 of those probably yes but I I think you and I would put different ones in that list um all right so between us we have realized that Apple TV plus is very good and has lots of things to watch even if some of it is Sport uh doesn't that mean it's done now it works everything's great do we move on I don't I don't believe the Apple TV HD that was announced in 2015 was what Steve Jobs was talking about in 2011 and um so I I wrote a piece about how Apple TV isn't exactly the I don't know the future of television as Apple claims uh the future of Television being apps I guess uh being my main complaint I don't believe Apple got it right apps uh uh basically segregate the platform and put users into different instances of different uis different interaction paradigms that take you out of it h basically make you have to think about what software using what uh is available what content is available in this app am I in the right place do I need to go back to the home screen find a different app open it do I need to go to the TV app and search for it like there's too much um in the way of actually just this magical thing that Steve Jobs had hoped for of you turn the thing on you select the content and you're watching it you don't know that it's on Netflix you don't know that it's on Hulu it just is because you own it you're paying for the platform you're getting the media the end and I believe the app setup that Apple has goes completely against that It's upsetting but I would argue that there's absolutely nothing Apple can do about that is famously Netflix won't play right uh it will always do its own thing but then equally um here I am in the UK and I talked to a lot of Americans if I mention a show a TV show that I know is on in the states there is an immediate assumption that it's BBC even though it's Dairy girls from Channel 4 or um IIs from ITV really strong shows that are made by other companies and because of this abstraction layer it gets all lumped under BBC if we went down this line everybody could end up unconsciously thinking Apple makes everything and who are these other companies what are they talking so that's that's the Curious Thing um because I understand the reasoning behind having different app silos right like when you open the Netflix app you see the Netflix logo you're logged into an account and then have to navigate to your favorites and every step of the way um is uh the time from logging into the time that you select the media you want to view is an advertisement for what's on Netflix and that's how it's designed you're not supposed to be able to find what you want to watch easily it's kind of a maze uh for the yeah entire purpose of wanting people to oh that's cool that's on here I'll come back to that after I'm watching this show or I'll just go ahead and watch that now it just means more time on Netflix other apps do this Hulu and such they uh kind of jumble around their organization it makes things more difficult it gets in the way but I agree and that this was some internal discussion while I was writing this article because um my initial thought process was here's everything I want Apple to do to fix the Apple TV make the Apple TV app the center of the platform get rid of the app distribution and make uh every app a channel instead but have signin flows using Biometrics from your phone that let you still sign into the Netflix account still sign into Hulu so that way those companies get your data as normal but it's all within the same app interface all within the same player interface and just a lot less confusion I I think it was would be a win-win but admittingly Apple would probably run into antitrust concerns the companies involved would probably Buck back and just say no I I I don't imagine Netflix saying we're not going to be on iPhone and that's the thing Apple could use their Market position with iPhone and Apple TV because this conversation about the Apple TV app is not just about the Apple TV set top box this also involves the iPad iPhone um and everything else so Netflix saying no to the Apple TV would be Netflix saying no to everything Apple distributes and there's no way that they could afford to do that which again I think would lead to a lawsuit I just wonder where that would fall in the legal system because Apple has the authority to control um how its content is presented to users but would they be able to make it that far do you think yeah well let's just look at it from another angle not Netflix think of Disney plus can you conceive of Disney Plus conceding uh anything any of those pixels on the screen to any other company for it no and and you know for good reason uh Apple wouldn't do it either I think this is I get the ease of use argument but I think uh the damage it would do to companies would ultimately cut down the number of shows we get to watch so I'm amused by what you say there about Netflix keeps you looking because you're right it really does thought of that uh but it's almost worth the price of hunting around I think but you know there's so much to watch it's it's it's such an interesting problem to solve and again I know my method that I've described is kind of the um perfect world scenario I just think that something could be done better and at a bare minimum if Netflix could get integrated with the TV app make whatever deal you have to pay whatever you have to just get Netflix in the TV app because right now having on my Apple TV when I watch content I have two choices everything that I'm subscribed to on the planet goes through the Apple TV TV app or Netflix and that means for me I'm probably never opening Netflix unless I specifically think oh I'm going to go watch this show that just happens to be on Netflix and that's well not to be daming about Netflix and to End discussion on a low note but I did just cancel my Netflix account so yeah okay maybe I'm going the same way well on that bomshell I I think I think Netflix is in a position yeah I think Netflix is in a position where they're reduced you know numbers their their their changes in advertising all of that stuff that's affecting subscribers that's making people want to leave Netflix is losing losing their bargaining chips and apple is getting more and more in control here I think it's a possibility we could see in the future if Apple even cares at this point does anyone even work in the Apple TV division are there even negotiate negotiations happening in the background uh for any of this stuff why does Apple TV channels even exist anymore uh these are all questions I have and I wish Apple would at least say something uh we should also mention there's a famous phrase here in the UK other services are available and this Amazon Prime for example which has a tremendous Modern Love but let's just leave that there let's go enjoy Modern Love separately and in our own homes and just say for the moment where really good to get to talk to you uh St is J back next week and he will take proper adult charge of the show but in the meantime thank you to our friends Zach do and collide plus remember pleased that you can support the show too through patreon or Apple's podcast subscriptions plus five star reviews Steven collect some let's give him Oodles of five star reviews so when he comes back thank you very much for listening see you soonhello and welcome to the Apple Insider podcast this week brought to you by our friends at zok and Collide more on them and how to spell their names later on but first if you're a regular listener to the Apple Insider podcast you'll have noticed that I am not your host Steven robes and if you're not a regular listener well I could have got away with it um I'm William Gallagher sitting in for Steven and that means sitting in to get a chance to talk with Wesley hilard where particularly to get to talk to you because previously on Apple Insider you said you'd be going out hiking in dangerous places once emergency SOS was out well Apple has saved me the trouble because uh they included a demo feature within settings so I don't have to get lost to try out the satellite connection okay you coped out there really is what you're telling me yeah I Apple did me a favor they knew that if I got lost and had to pay for a helicopter it would have been a whole thing I thought we could have had a helicopter trip we could have had all that sound effects and stuff uh really you just you had another cup of tea and carried on working didn't you this is well I'm not going to say it's a let down because you'll hear me but it's not the dramatic start I was how about this then I I didn't look at the demo because I'm only going to get jealous uh it's coming to the UK later but I'm not going to anywhere in the UK that doesn't have decent coverage or has need of Emergency Services hopefully so what did you learn from the demo have we learned anything new um it's pretty much what Apple already showed us um it's interesting because I I don't even know if it's a real demo cuz uh it kind of seemed like it was faking it a little bit some people did say that they weren't able to connect to a satellite so maybe it actually is connecting to the satellite and everything because it turns off your cellular and takes you step by step through the process I sat in my office and did it under uh a roof so but I was able to connect to a satellite um follow it through the sky it was a really interesting UI and everything and it worked fine so but it does warn you make sure you have a clear view of the sky and I was not out outside it's very cold so okay I'm not going to say you wimped out as well as CED out you were a good citizen because it's got to be that there are people out there just trying it and all these satellite people the staff all the call center people going oh another test kind of thing you were nice to them you prevented disrupting their work so good on you even well you know who might have needed yeah you know who might have needed satellite communication is someone who fell 130 feet into a Chasm but they were saved because they had an Apple Watch on isn't that crazy well actually I know about this story because it confused me terribly um uh Seth me metha in Western India wasn't it it's really unclear where this Chasm was I mean the times of India narrowed it down to the province but he was walking with three friends and then he wasn't he slipped and it was this whole thing of where did the two friends go did they I got this image of them just carrying on talking walking ahead and suddenly Going H and looking back and he was gone but yes his upper watch saved him um they must have been quite CL I don't know if he had a cellular Apple watch or not so that would that make a difference wouldn't it yeah well if he had his phone at the very least uh the fall detection on something would have tripped but I I believe in this case it might have been a cellular Apple watch cuz otherwise it would have been the phone actually that's the thought we know that his phone um was in a backpack being carried by one of his friends so basically the guy was freeloading you know a really heavy iPhone gave it to a friend to carry instead and then this happens kind of and actually it sounds horrible yeah yeah it's it's an amazing Story I mean I can't imagine falling more than 10 ft and wanting to live afterwards and 130 ft uh that's a lot of rehab apparently he broke his ankles and and such it's yeah not great but uh he survived and that's that that is what is amazing I understand that he was uh he hadn't got to that stage yet he'd moved to the area in order to start uh preparing for some medical exams really 17 year olds he's just starting out but now he's got his own case study of himself and how long it takes two broken ankles plus oh he he's 17 that that explains it he's he's made of rubber if I fell down a flight of stairs I wouldn't move again right cuz you're 18 right and that makes the difference it's all the difference I'm 31 I understand uh William anyway Jokes Aside well I'm moving on uh he did actually email uh Tim Cook and got a nice little reply back so that was was not worth it but it was nice of Tim Cook you can imagine how many emails that guy gets in the day so when you you hear these stories of him replying to people it it makes Apple feel a bit human isn't it it's fun to think that he actually is reading all of his emails yes or at least yeah some of them I know that's where my mind meant as well okay um you I was just thinking he's got staff they maybe they I'm sure they filter it they triage this stuff but that immediately makes me think you think of Staff you think of Apple we have this business of the right really unusual stuff that's going on with foxcon at the moment and I can't pronounce the name of where the uh facility is the biggest iPhone Factory that foxcon has in Province um any chance you can I know means with a zed or Z if you like one or the other well I'm aware of the word it's not in front of me because you've sprung something on me that isn't yeah that was horrible it's revenge for you not going out into the wild and risking your neck I added a line to the show notes I'm like that um this is the thing where I I I thought this was nonsense at first uh Fox gon is forever hiring and letting people go it's all really seasonal they're getting loads of people when the iPhone's coming out and there's a story a couple of months ago that Apple said listen you know bit busy could you start recruiting a little early and they did and everything seemed to be going okay but then there were the the lockdowns in China the Corona virus lockdowns then there were the staff walking out over the conditions in the plant and the news today is Fox con is believe to have 200,000 workers but they need another 100,000 in order to make iPhone 14 for demand and that's do you think that's where Steven people yeah he's heard the wages there are bonuses I think I mean you know would yeah perhaps underground uh journalism he's going to write down what they do over there oh I thought just for the cash here we go so I I found the word I did not look up uh the um what what is the word the uh phonetic spelling or anything right yes but it it appears that it is pronounced uh zingo but you know of course I don't have an accent I might have just ruined that word but there you go no no that that's exactly what I was going to say I just wanted to test you um on it uh in that plant named uh the in the way you just so brilliantly said conditions I I understand in factory conditions anything's going to be tough I mean it's hard work and things but it does seem extraordinarily bad if your workers are fleeing in the middle of a lockdown and things it's it's one of it's one of those uh situations that's tough because um of course everyone has a spin on the news that they're trying to portray and um American journalism especially uh wants to emphasize the problems that are going on in China and the type of uh labor issues that they have and of course not to minimalize that but um when we're talking about Labor conditions and stuff yeah the restrictions that they have for Co over there is not great uh basically being forced to live in these little cities and not being allowed to leave or go home it's uh pretty horrific and now where we are with covid here in the United States and what we see of course you know still being vaccinated still masking in public stuff like that uh going on to protect yourself um but China takes it a step further and is still um acting like lockdowns are the solution when we're dealing with a variant that is less deadly and so it's it's it's a obviously very political matter but just one of those things that seems extreme for the sake of being extreme and so yes these people are very tired of living in these conditions and I and I can understand them wanting to try and get away but uh that is sadly the nature of the place that they live that they cannot um and they will be brought back you know one by one in those buses and uh as to stay please and thank you I did think that I mean before this happened the biggest part of it was that fox was locked down for a week that was imposed lock down on that factory in that particular area for it and I thought I mean you can see Apple's bottom line being affected Foxon have said you know all their revenue growth gone because of it but I figured it's got to be pretty effective although China wouldn't keep doing it but now we have it feels like the Chinese authorities are kind of stepping up to this because the story today about the 100,000 lot apparently comes from Chinese State media as they try to recruit people early in the week they were asking ex uh military people to come out of retirement and join and now they're going to I don't know how they're doing this but they're going to local towns and trying to recruit and apparently not doing very well so yeah if I understand correctly to there it's not so much a labor shortage it's more of a competition um right increase there's a lot of recruiting in that region not just for the foxcon plant um so them looking for more workers for foxcon isn't necessarily because um there's just not a lot of not enough people living in the region it's because other factories other companies are taking up the recruiting process and uh taking their workers I think there's also seasonality to a lot of their recruiting and um this holiday uh schedule this from like late fall to early spring they usually increase their Workforce by a lot but it's even harder this year because of lockdowns but also because of increased competition so it's just multiple things piling up on top of each other and the end result is we have to wait for our iPhone 14s just a little bit longer yeah I'm hearing that if in the states it's very difficult to get one now before Christmas um was that what you hearing there it looks like there's a report today saying that uh as of Thursday that the iPhone 14 pro lineup at least has historically long wait times um I mean that makes sense it it's just again I don't think you can point to any single issue it is a multitude of things it's the supply chain um like actual Part Parts not being able to get manufactured delivering them to the right locations getting those built and put together delivering them to assembly plants putting them together uh worker shortages at select Plants Plus uh like Financial instability across the globe inflation all of these things lead to hey there's just not so many iPhones that you can buy right now and as Tim Cook said during the last earnings uh call they're literally selling them as fast as they're making them at this point and they have not caught up with demand it is fascinating isn't it I mean you you hear that they're making 87 million iPhones I can't really quite grasp that number and then having to Source all the bits move it around it's a incredible operation there's a website um I can't remember off top of my head but it's like iPhone every second I believe and you can see how many iPhones have just been sold on that second wow they also have other data uh showing like per minute up to this moment in the year and stuff like that it's obviously not exactly true they're just rounding it off based on what Apple says that they've sold for that year but um it comes pretty close surprisingly based on earnings calls and such um we just said that it's the iPhone 14 pro that's most effective that is the one I would have bought if I'd bought this year I don't know did you buy this year yeah I got the iPhone 14 pro Max I don't think there will ever be a year I don't buy an iPhone unless they literally just release another iPhone and and paint the number over it and just say it's the same you know it's the new one but um no I as long as the camera gets better that's all I need I because I take so many photos and videos I I will always buy for that Improvement and this year was especially significant so I definitely jumped on it not so long ago you were an Android and a PC user you've really come over to the bright side haven't you you're with us you know only about eight years ago I mean 2014 was a long way away oh it feels like another country doesn't it it's before in the before times you joined us even worse I was still in the military and that that's a whole different separator my brain doesn't even understand at this point that I used to do something else for a living I don't I do not comprehend it well how about kind weird right we use your new your new found life skills and talk about what's coming next because of the story I read this week of the i iPhone 15 Pro getting Thunderbolt connectivity is that like EU wants USBC Apple think's fine Bring It On challenge accepted Thunderbolt as well why not well it's one of those things where it kind it kind of makes sense um I would say the standard iPhones will get the USBC Port uh you can put whatever speed uh converter in there that you want um like the iPad 10.9 in iPad has USBC Port but it still has the lightning speed connectivity USB 2.0 speeds which is just incredibly sad um so yeah there's no stopping Apple from just saying here's a USB port that is awful uh but I believe that we'll probably at least see 3.0 speeds on the standard models but the Pro Models again because of the pro in the name uh I think it makes a lot of sense to move the Thunderbolt and I saw someone say that would be a 86 times increase in in connection speed yeah I'm really glad USBC is so easy to understand I mean you look at a cable you look at a port you know what you're getting don't don't don't you that's um I believe Andrew has a video uh diet tribe on this and how much he hates USBC but that's a different story maybe they could do labels of different colors no Universal standards never mean universal and uh the USB the name USB is a lie Universal serial bus it is never meant Universal it means we're going to put as many standards into this one cable as we can and the compliance things it's confusing because the USB if uh standard police basically the guys who who build the standard and put the stickers on the box they just make up the certifications as they go and then a year later they'll just say you know what if you were certified for USB 3.1 you're now certified for 3.1.1 uh by one and uh guess what 3.2 by two is uh completely different standard and you can just pay for that and upgrade and uh we won't we'll we'll just add the sticker to the box it's fine and and then the consumers are just over here scratching their head no one knows what's going on and nothing makes any sense that did become this sea of numbers to me as you said I was trying to hang on to it but I do like the fact that Universal doesn't mean universal because I'm I'm in the UK where we we have a public school uh we have public schools here and public schools in the UK means private I just I don't know how it happened but it does you pay to go to a public school and isn't it always said that anything that a country that's called The People's Democratic Republic of something is none of those words at all I isn't language great I'll stick with words you do the numbers we'll put it yeah English is basically uh mouth garbage but that's fine okay sometimes though mouth garbage can hurt that's my little bit of warning there I'm thinking about those three little words that have brought well joy I think to us but a lot of misery and apparently some uh financial problems to people who have tweeted extoling products that aren't iPhones and have had written underneath them sent by Twitter for iPhone and those days are gone or going have they gone it was always a fun little feature yeah MKBHD famously tracks these down and shames them publicly on his very very highly viewed Twitter so it's always fun to see I do I genuinely feel for the poor PR people I I once um talked to Apple's PR in the UK I don't it's so long ago I know they're not the same firm now but one of the things they told me was a condition of the job of getting the contract was they all switched from C's to Max and then a couple of years later they lost the contract somewhere else and they were out all of this money buying Max they they were a little perturbed by this I thought I can understand you're a busy agency you're doing all this stuff you're tweeting on behalf of opra Winfrey or something and you know it's her sentiment you're just putting it out and you happen to put it out on the phone you've got because it's midnight and you're overworked and everybody piles on you for using the wrong phone well it's no secret that the world runs on Apple like a Commerce business um and art it's for whatever reason uh you know you can go through the whole history of it for for the last 20 years but most of the time businesses run on iPhone and um it's kind of wild to think that yeah even these people promoting uh Android devices heck even the people designing Android and and or or um building HTC phones are using iPhones because like Executives and such I remember um the when the Windows phone was popular and the windows Executives were using the Windows Phone well suddenly they stopped using those and I think most of them use iPhones now funny enough if you go on Twitter and see some of these Microsoft execs it's Twitter for iPhone so the brand loyalty it doesn't it doesn't matter uh because once you're that se Suite A lot of times uh if you guys didn't know a lot of security stuff a lot of applications a lot of networking is run from the iPhone side of things using iPhone Enterprise tools heck even in the Navy our officers use iPhones and are configured by Our IT staff uh to run certain programs and security protocols because of Apple's um really strong encryption and stuff on device so it's just it's no secret but the general consumer the general public viewing Twitter probably doesn't understand that but it is still a fun little Snicker anyway to say ha the HTC ad was run from an iPhone I anyway I didn't know any of that that's really interesting I feel that's quite encouraged we're on we're on the safer model of phone that's what we are I it's funny because it's not tribalism in that sense cuz I understand how it sounds there are like don't get me wrong there are Executives and people who prefer Android of course and I would say like the executive of Samsung probably carries a Samsung phone um at least publicly anyway and goes home to his his private iPhone but um it is an odd thing to observe that this it it is such a powerful force in Commerce and stuff like that and and social media influencers there's a big reason why for I don't know every year I don't know if Instagram still reports this but for years they reported the number one device that shot photos on Instagram and it would be number one through eight iPhone and then number nine would be a Samsung phone and then whatever garbage after that and it it's funny to think that even on that side of things the social media influencers the people paid to tweet or post on Instagram are also doing it from iPhone so mistakes will be made for sure nothing wrong with the odd mistake I'm just I like the security aspect of it it feels like it makes more sense now that people are using these things there's a rather there's a reason for it happening quite as often as it does but um you said about it not being a secret although I didn't know it there was a secret out this week this thing called the Apple Magic charger and now I've read the headline and I know that the magic charger never happened but presumably what it was just another key charger or mag safe charger what do you know what the story with that is uh it's been making the rounds uh the Chinese Twitter verse uh the guys um that leak a lot of random Apple parts or uh like a I think his name is uh danan ruy um maybe I said that wrong but uh he's he's known in the space uh for his tweets and such but um this one was shared initially by um the blue Mister on Twitter and uh anyway it's a MAG safe Puck and a aluminum stand um that folds open kind of like the old uh magnetic charging puck made for the Apple watch but once you see it you realize that thing's never going to work and apple canned it for an obvious reason it will never you can't put your iPhone on it and portrait only in landscape and that kind of seems broken for a stand I thought there was this secret other world of exciting that they dropped it because the color was wrong you don't have precise Appley but it sounds like well it sounds like it went quite far given an obvious the design validation test once you start making those that's generally um only a couple steps away from the final product so the fact that it made it to this level of manufacturer means there's probably a couple thousand um just laying around a factory somewhere in China and that's how these people are getting a hold of them but the cables have been cut there's no firmware running on it and uh so it doesn't actually work it won't even charge your phone right now um they've been they connected it a physical cable to it to get it to power but nothing happens still because the firmware in it is apparently garbage so the these guys are apparently currently trying to rewrite the firmware to actually make it into a working device even though it never well in the meantime they have a nice desk ornament or at least a mildly nice desk ornament so that's a it's a it's a win of sort I think I've lost interest in it completely now I was intrigued and now I want to know more about real products such as the one you've been telling me about the new version of the Elgato stream Deck The Stream deck plus uh sell on the stream deck plus since I've already got one one the presumbly old ones uh they've in they've uh brought back the touch bar uh that's all you need to know um it I haven't looked into it too much but from what I've seen from product videos and stuff this is your usual stream Deck with a set of eight buttons that you can program to do whatever you want when you press it on a per app capability you can make it shortcuts you can change all the icons the usual stream deck stuff and then at the bottom is four knobs that you can set to different volume levels uh so you can control your Mac volume a specific application volume a specific uh output device like headphones volume all from these knobs or I think I believe you can even make it control the brightness setting on a a photo editing application you know it's one of those uh programmable knobs right and then there in the middle what I what I think is most interesting is a touch bar it's touch sensitive and it changes based on what you're doing different applications and things reminds me a lot of Apple's thing but I don't think it's as applicable because this isn't as customized or involved with Mac OS but thought kidding about the touch bar side what are you supposed to that's not a replacement for a button and it's not one of the new knobs what do they expect you does it display information or what do you use it for from what I can tell it it displays at least what you're controlling with the knobs but I I believe there's other things you can do with it I I like again all we really have is a a product video not we haven't actually got to play with it or anything yet but it looks like a a volume slider will show up and let you control it that way or a a video um scrubber right so you can move uh a video thing or control a specific timeline and a video editing application looks like there's a lot of little uses to it and uh probably again just because this is elgato's thing it'll just be fully programmable within the Mac App application to tell it what it can and can't do and at some point very soon after launch better touch tool will come out with a new version that totally um change you'll be able to drive your car from it after better touch tool it's got absolutely um I always think of stream deck whenever I think of this kind of physical button control and I I love mine I use it extensively but it's not the only system that does that and I'm sure some of the other ones my name my mind's blank on the names they do have physical knobs and buttons like that so I can see an appeal to particularly in studios and things been able to just without looking make a change to something useful okay this is this is just one of those tech nerd products that whenever I see something made by Elgato I say I want it even though I have no application for it I don't edit videos I don't even edit podcasts I leave all the work to you and Stephen sadly but uh it's just yeah it it looks great on a desk and uh I'll I'll happily control my single volume source some my ma ah so does that mean you have not gone for elgato's well not the most the last most recent thing Elgato did that I heard of the stream deck for the stream deck pedal you haven't gone for that cuz it's under your desk and you wouldn't be able to see it is that your finding position I mean I would love to get a stream deck pedal and then program it to like make popcorn or something I don't know just have a homekit popcorn maker and just press my foot pedal against and there you go it's Off to the Races okay I don't know I don't understand actually why anybody goes for any of this stuff uh because everything it does you can do through the mac and you're titing at the keyboard and doing it but I went for it I tried the small one I got hooked I've now bought the larger one I use it constantly it controls all the lights in my office runs macros it turns the on air light on when recording like this it's an amazing thing to try but as digital as things are getting I I will always have to admit that sometimes physical is better and having a panel of physical buttons in front of you is very appealing especially ones that change based on what you're doing this episode is brought to you by zacho maybe you played Battleship when you were a kid and it's a fun board game lots of us played it but as an adult calendar battleship is the frustrating game you play with your doctor trying to find when you're both free for an appointment you know in two three or even more months well you don't have to do that ever again Zach do is a free app that you can download on your phone or you can use the website zach. /a inssider and you can find a doctor who is patient reviewed takes your insurance and that are available when you need them on zacho you can find every specialist Under the Sun whether you're trying to straighten those teeth fix an ay back or just get a mle checked out zacho has you covered Zach's mobile app is as easy as ordering a ride to a restaurant or getting delivery to your house search find and book doctors with just a few Taps and you can find and review doctors and they can be local read patient verified reviews from real people who made real appointments so 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thanks to Zach do for sponsoring this episode and our friends at Collide traditional endpoint security tools can make your workplace feel like a surveillance state turns users and the IT team into adversaries and ultimately drives your employees to work on unsecured personal devices it doesn't have to be this way anymore Collide is a device security solution built around honest security their philosophy is that employees aren't your biggest security risk they're your biggest allies and your relationship with them should be based on transparency and informed consent Collide works by notifying your employees of security issues via slack and then giving them step-by-step instructions on how to resolve it themselves let's say they save some passwords as a plain text file on their desktop well Collide will send them a message via slack privately and just let them know hey you might not want to save your passwords there here's a better way to do it for it and security teams Collide provides the right level of visibility for Mac windows and Linux devices and it can answer your questions about your Fleet security that traditional mobile device managers can't you can meet your security goals without compromising your values visit collide.com appleinsider to find out how and if you follow that link it'll hook up with a goodie bag just for checking out a free trial that's K d.com slapple Insider collide.com appleinsider our thanks to collide for sponsoring this episode which is true which is right which is correct soccer or football which is the right word now have a go I think they're both terrible names I don't really know how who came up with names for sports but I I think they're both bad but I don't I don't I I don't I'm not going to you know open up a a naming poll or anything I I wouldn't even know what to call it but yeah they're it's all bad I but what's more confusing is that for some reason we call ours football too and it's just gosh now how do you even talk about this especially with the increasing popularity of of you know not American football in the United States how do we even talk yeah how do you have the conversation well the the easy route for me is to just not have the conversation at all it's you know that's fine it's sport you know I I know that football is um a sport I know that in the UK the women's England football team is always better than the men's but I don't know why in the UK we talk about women's football and football why isn't it all just football why isn't it women's football and men's football I get hung up on the naming like this kind of thing but actually watching a game I don't know so I am probably not very like likely to sign up to Apple TV Plus's new MLS MLS sounds like a disease to me I've got MLS and through it I can watch football soccer sorry yeah you you yeah I I won't be buying this the subscription is cheap I mean $75 if I could pay $75 a year to watch whatever college football game American football game uh I would probably do it because there are a few games that I do watch I don't I'm not like a you know I don't watch football I I can tell you who the quarterback is on my favorite team and no other player or what the other people are even doing I just like to tune in and see who wins nice um not not that kind of sports fan like I don't I don't do the betting apps or any of that nonsense uh the secret League things that people do whatever I love the sport it's a because I'm you know born and raised in Northeast Tennessee it's just part of the culture you can't get away from football so it's it's at least enjoyable enough kind of like NASCAR you turn it on you don't care what's happening but it's fun to have in the background while you're eating nachos um anyway I don't think Apple's going to turn that into an institution like they seem to be trying because now they're using their leverage of having their most popular program on Apple TV plus being Ted lasso this Jason sedus vehicle and now they're using these actors to really push hey we also have the rights to actual football and you can pay to watch all the games um from your Apple TV subscription and I'm just over here like no I like Ted lasso I know your opinion on it but I enjoy watching the show but I I just can't get into soccer and I I listen to the podcast uh Brendan hunt the person who plays coach beard is doing a podcast with an actual uh NBC Sports correspondent to talk about the World Cup and that was entertaining enough that I might actually tune in as long as they're not too long of episodes just to I don't know hear what it's about and uh it was a it was entertaining but again I don't care anything about the sport so I don't think I'll be watching it that's NBC Sports Rebecca Low uh isn't it so an actual Sports sorry an actual Sports presenter with a guy who makes up sports to that I I'm no I'm not I'm almost appealed apparently he's a lifetime he's a lifetime soccer fan so at least he knows what he's talking about um in real life but it in the show yeah he's he's coach beard the football coach but it's it'll be interesting enough to tune in and just because I like to see what Apple's doing and all their little platforms because I end up writing about it at some point um so I'll definitely be investigating this I don't know if I'll listen to the whole thing but it'll be worth a shot it's just it's just funny to me that Apple seems to be hey in our entertainment division we have the show about soccer in our Sports division we have all the soccer stuff what if we marry the two and see if we can convince Americans to start watching soccer especially again that $75 is not it's it's inexpensive for I'd certainly pay it to not watch any sport that's totally true I I don't have a problem with them using T because it feels like in drama and television that's like a long-standing tradition I remember Peter folk filming special promos as Columbo uh for international use and I think may even have spoken in other languages phonetically for it you you it feels it breaks the wall of the the the fiction and I don't like that but I just feel maybe I'm just inured to it before we before we move on from this because we have one more thing to talk about um I want to ask you a question so if someone traveled back in time let's say I don't know 2015 and walked into your office and said William in 2022 Apple will be promoting its Sports uh soccer program using its most popular television series on its streaming service about soccer what would you say to that are they making any dramas that would be what would cross my mind first that's the honest answer I mean the joke answer is if somebody had told me five years ago that Apple was going to do this well he would have saved some time I would have invested in a production company would have done this but now it does feel like it's not the same Apple we all know but it's becoming what apple is and I'm here for the ride I mean writing about um Apple TV and tvos um I did some back you know background on Steve Jobs and his idea behind the he's perfected it he's cracked the code to television and then jump ahead a couple years and uh Steve Jobs is gone but Eddie Q is touring NBC Fox and all these other offices falling asleep in chairs asking them to pay to uh let Apple make a skny Cable Bundle Jump Ahead two more years and we have an Apple TV with an app store and the future of TV is apps and suddenly in 2019 we have a streaming service that has nothing to do with any of that and here we are now and it's just so funny to me to see that transition and again talk to me in 2015 it was all about that skinny bundle right Apple's going to make cable good again that's what we all thought and no it it didn't come to pass and probably for good reason and I'm I'm glad apple is not a cable distributor no but Apple TV has changed how I watch television I used to for such a long time I was a subscriber here in the UK to uh Sky satellite service and after I bought an Apple TV reox and it became the thing we turned to first I I killed that subscription for it I was a satellite cutter if that's the phrase and now everything goes through that box I think the future of Television is never apps it's never platforms it's always the shows that are on it um it's it's easier and cheaper to build a channel and an app than it ever is to make a good TV show but um I remember arguing when Apple TV first started that it needs a hit that every single service you can think of every Network um HBO when it began there's always one show that does it um Larry Sanders think with HBO once the one show breaks out everything else follows and with Apple TV it was Ted lasso so even I don't like it I think it really put it on the Mark I wish Morning Show uh got more critical Acclaim I mean obviously in the list of critical Acclaim it I think it's second right like but I I wish that was the Blockbuster hey everyone go watch Apple TV plus cuz man that is I think that is my favorite that one and um For All Mankind Seance oh for you see everyone we name pushes uh the morning show turn down the list hard yeah no ask ask me to make a list of my favorite Apple TV shows and I I would probably run out of space um because I just enjoy so many of them I love Severance I love servant you know I've I've enjoyed um a lot of their programming and again I don't want this to sound like tribalism or apple fanboyism I've genuinely just watched and enjoyed these shows and it's just so surprising to me to see apple hit it out of the park again and again on something that we had no idea that was going to work I mean we saw planet of the apps and cried about it terrible karaoke just couldn't be saved no matter how much tries no no don't go that how does that still win Awards why is it still made do you not feel that that there just suddenly came a time when there were all these things there was Apple TV was for a while and you knew it was there and you might look at it and now you tune in I mean there's slow horses there's bad sisters the Afterparty there's so much I watch on Apple TV yeah I'm behind like I'm like that's the thing like that's what's crazy about it I watch Apple TV more than any other platform right now and I'm behind on shows because there's so much content on it and only it was only a couple years ago that people were saying $5 there's not even enough on there to pay $5 and now today it's like man I can't even I'm trying to keep up and they just keep releasing new things and I'm just behind the season on everything and I'm I'm watching all the new things I I don't know it's exciting to me but it's exciting but for sanity I'd give up um I don't mean what watching I mean just stop trying to catch up in 2021 there were 550 new entirely new scripted dramas and comers comedies across American television uh and you so much is lost in the flood yeah we could do with we could do without about 500 of those probably yes but I I think you and I would put different ones in that list um all right so between us we have realized that Apple TV plus is very good and has lots of things to watch even if some of it is Sport uh doesn't that mean it's done now it works everything's great do we move on I don't I don't believe the Apple TV HD that was announced in 2015 was what Steve Jobs was talking about in 2011 and um so I I wrote a piece about how Apple TV isn't exactly the I don't know the future of television as Apple claims uh the future of Television being apps I guess uh being my main complaint I don't believe Apple got it right apps uh uh basically segregate the platform and put users into different instances of different uis different interaction paradigms that take you out of it h basically make you have to think about what software using what uh is available what content is available in this app am I in the right place do I need to go back to the home screen find a different app open it do I need to go to the TV app and search for it like there's too much um in the way of actually just this magical thing that Steve Jobs had hoped for of you turn the thing on you select the content and you're watching it you don't know that it's on Netflix you don't know that it's on Hulu it just is because you own it you're paying for the platform you're getting the media the end and I believe the app setup that Apple has goes completely against that It's upsetting but I would argue that there's absolutely nothing Apple can do about that is famously Netflix won't play right uh it will always do its own thing but then equally um here I am in the UK and I talked to a lot of Americans if I mention a show a TV show that I know is on in the states there is an immediate assumption that it's BBC even though it's Dairy girls from Channel 4 or um IIs from ITV really strong shows that are made by other companies and because of this abstraction layer it gets all lumped under BBC if we went down this line everybody could end up unconsciously thinking Apple makes everything and who are these other companies what are they talking so that's that's the Curious Thing um because I understand the reasoning behind having different app silos right like when you open the Netflix app you see the Netflix logo you're logged into an account and then have to navigate to your favorites and every step of the way um is uh the time from logging into the time that you select the media you want to view is an advertisement for what's on Netflix and that's how it's designed you're not supposed to be able to find what you want to watch easily it's kind of a maze uh for the yeah entire purpose of wanting people to oh that's cool that's on here I'll come back to that after I'm watching this show or I'll just go ahead and watch that now it just means more time on Netflix other apps do this Hulu and such they uh kind of jumble around their organization it makes things more difficult it gets in the way but I agree and that this was some internal discussion while I was writing this article because um my initial thought process was here's everything I want Apple to do to fix the Apple TV make the Apple TV app the center of the platform get rid of the app distribution and make uh every app a channel instead but have signin flows using Biometrics from your phone that let you still sign into the Netflix account still sign into Hulu so that way those companies get your data as normal but it's all within the same app interface all within the same player interface and just a lot less confusion I I think it was would be a win-win but admittingly Apple would probably run into antitrust concerns the companies involved would probably Buck back and just say no I I I don't imagine Netflix saying we're not going to be on iPhone and that's the thing Apple could use their Market position with iPhone and Apple TV because this conversation about the Apple TV app is not just about the Apple TV set top box this also involves the iPad iPhone um and everything else so Netflix saying no to the Apple TV would be Netflix saying no to everything Apple distributes and there's no way that they could afford to do that which again I think would lead to a lawsuit I just wonder where that would fall in the legal system because Apple has the authority to control um how its content is presented to users but would they be able to make it that far do you think yeah well let's just look at it from another angle not Netflix think of Disney plus can you conceive of Disney Plus conceding uh anything any of those pixels on the screen to any other company for it no and and you know for good reason uh Apple wouldn't do it either I think this is I get the ease of use argument but I think uh the damage it would do to companies would ultimately cut down the number of shows we get to watch so I'm amused by what you say there about Netflix keeps you looking because you're right it really does thought of that uh but it's almost worth the price of hunting around I think but you know there's so much to watch it's it's it's such an interesting problem to solve and again I know my method that I've described is kind of the um perfect world scenario I just think that something could be done better and at a bare minimum if Netflix could get integrated with the TV app make whatever deal you have to pay whatever you have to just get Netflix in the TV app because right now having on my Apple TV when I watch content I have two choices everything that I'm subscribed to on the planet goes through the Apple TV TV app or Netflix and that means for me I'm probably never opening Netflix unless I specifically think oh I'm going to go watch this show that just happens to be on Netflix and that's well not to be daming about Netflix and to End discussion on a low note but I did just cancel my Netflix account so yeah okay maybe I'm going the same way well on that bomshell I I think I think Netflix is in a position yeah I think Netflix is in a position where they're reduced you know numbers their their their changes in advertising all of that stuff that's affecting subscribers that's making people want to leave Netflix is losing losing their bargaining chips and apple is getting more and more in control here I think it's a possibility we could see in the future if Apple even cares at this point does anyone even work in the Apple TV division are there even negotiate negotiations happening in the background uh for any of this stuff why does Apple TV channels even exist anymore uh these are all questions I have and I wish Apple would at least say something uh we should also mention there's a famous phrase here in the UK other services are available and this Amazon Prime for example which has a tremendous Modern Love but let's just leave that there let's go enjoy Modern Love separately and in our own homes and just say for the moment where really good to get to talk to you uh St is J back next week and he will take proper adult charge of the show but in the meantime thank you to our friends Zach do and collide plus remember pleased that you can support the show too through patreon or Apple's podcast subscriptions plus five star reviews Steven collect some let's give him Oodles of five star reviews so when he comes back thank you very much for listening see you soon\n"