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This is a video that I needed to make, alright? And you probably need to hear it as well. The product itself.

Now, I know that angle you are coming from. You are going through emotions in your mind right now. You are thinking about your response. But before you make that comment below, I want to talk to you.

This might not be what you think it is. That's the truth. This thing showed up here. At first, I was like...

"WEBVTTKind: captionsLanguage: enThis is a video that I needed to make, alright?And you probably need to hear it as wellThe product itselfNow I know that angle you are coming fromYou are going through emotions in your mind right nowYou are thinking about your responseBut I want to talk to you before you make that comment down belowThis might not be what you think it isThat's the trueThis thing showed up hereAt first I was like, \"What kind of a troll is this?\"These people high and mighty what do you think...Who do they think they are!Then I looked into it a little bit closerThis thing right here is called the NoPhoneWell in fact, there are a few different versions of itThe NoPhone original, the NoPhone Air and the NoPhone selfieWith the Air, you can pretty much tell...You can tell what's going on, there is no phone in there!Now the NoPhone original and selfie are not that much different, each one is a little bit of a twistBut there is no phone here!You probably have a phoneYou might be watching this video on a phoneIf that's the case, keep watchingBut this thing here it represents a concept, it represents a thoughtSome people, might be a little bit too attachedThese devicesYou've been at a dinner, you've been at some sort of gatheringAnd you see it. TrappedPeople are trapped, they are locked, in a hypnotic state into this devicePeople even.... They use it as a crutchThey got nothing to say. So what do they do? They dive over here.Because there is going to be too much effort to actually tributeThe people that depend on you to have something to saySorry what did you... Did you ask me something?I wouldn't know, because I was halfway deep over here in some meaningless thing!These guys are trying to make a statementIs this a product that you are going to buy? No, probably notBut I am here, on Unbox Therapy, with the opportunity to at least tell you that it exists, and to explain the conceptThis product is for people who are too addicted to their phonesNow you might think that discipline plays a role here, but I don't knowI have seen people from every spectrum of the universeWith all the discipline in the world still locked into that thing hypnoticallyI'm telling you there is some magic in playThere's that little dopamine hitOh, you got a heart? That's cute. You got a like? Was that a thumb? That's niceWe are not immune to it. That is stimuliThat's that nicotine!Cause you don't have a needle in the arm doesn't mean its not happeningThis is the NoPhone. Its a fake phone for people who are addicted to real phonesThe NoPhone Air: Invisble phone for people who use their phone too muchZero megapixel pictures, zero gigabyte of storage, no headphone jackThat's a shot at Apple right thereAnd no WiFiAnd then the NoPhone selfie, for people who are addicting to looking at themselvesThe most famous people in world are all this, half the timeLooking at themselves, snapping a photoStaring into the abyss, looking for some level of meaningFollowing that social media going \"man it will be nice to be like that\"And I am just giving it to you guys straight how I see itI am immersed in this world. I am immune to it.One of the creepiest thing you will ever experience in your life, and I know, from experienceYou will see a person attempting to craft the perfect selfieBut you see it as an outsider, you take a step backAnd you see them looking, you see the look on their faceThey attempt to perk up, pop their lips out, and do whatever it is the thing they doIt is an awkward feeling you have inside of likeKnowing that the emotion that, that person is attempting to portray through that lens is not a real one, its an actHalf the stuff people are putting out there, is an act. Its an act!There is a social reward, potentially associated with itYou take, you snap that selfie while you're in Spain or wherever it is that you're are visitingAnd then all of a sudden, social reward come creeping inAll those people in your social media, they start saying: \"boom, boom, boom!\"And you start going \"BOOM!\"That's a little win for you. Or was it though?Because how did you actually feel eventually?Cause you then had to go back, you had to go back to do that all over againAnd maybe through that process, you forgot what the real world version of that might have beenMaybe you had a conversation with a stranger, or you shook somebody's hand, I don't really know.Now right now you guys think that it sounds like I am lamenting on some reality that doesn't exist anymore, that's probably trueNot saying anybody is wrong for doing it, I am just identifying the progressThe unavoidable progressThis thing here aims to, I don't know, maybe claw back a little bit of it\"With a thin, light and invisible design, the NoPhone Air feels like nothing in your hand because it is nothing in your hand\"\"Put down your smartphone and pick up the NoPhone Air. Its like nothing you've ever seen\"It might be the perfect gift for somebody who is obsessedAnd I can't tell you the number of time that I am locked inI was like, the Instagram Discovery pageand I was like, do I even... Is this stuff I even want?I am not saying that there is no such thing as, decent time spent on itThere's plenty of times where I watched someone, I'm like you know, that was valuable to me, or meaningful to meThere's also plain at hindsight, that I'm locked inwith the hypnotic beam hitting these retinasthe NoPhone acts as a surrogate to any smartmobile device enabling you to alwayshave a rectangle of smooth cool plasticto clutch without foregoing anypotential engagement with your directenvironment. That's kind of deep. look atthis thing a slab of plastic possiblythe most pointless product of all timeif it's if it's so it's like a 3Dprinted, there you go Jack, NoPhone inside.Its probably perfect for Jack! This will be aninteresting experiment though you stickthis thing in your pocketI don't know for a week or somethingwhen do you stop reaching for it? when doyou stop feeling those phantomvibrationsassociated with your notifications? neveragain experience the unsettling feelingof flesh on flesh when closing yourhands that these maybe it's a gag giftmaybe it's pointless or maybe it's yourunning off on a tangent like I am rightnowthis time we can go deep on you lookingat yourselfthat is bizarre there's a mirror on thefront that's you that's you and that'sme and that you we're about to take astep deeper into the evaluation herewith this guy who exactly are you? The presentation? The person?that that people know on a personallevel or are you a fabrication ofyourself i know you guys didn't sign upfor this today you clicked on the videothinking you're about to see some newgadget and I went deep on you but the truth isevery so often you got to evaluate you gotto see where you're at and how you gottherediscipline is still a thing you can dosomething about this you can pick andchoose and do a better job of curatingwhat you're exposed to the stimuli iseverywhere you know this i don't need totell you your eyeballs are included yoursmartphone is included you have thisvideo as an opportunity to take a stepback just examine how it's influencingyou at least that's what i did this is astupid product but that's what makes itinterestingevery so often give yourself a NoPhonethrow a football or somethingkids or don't. Play video games till youreyes bleed. It's your lifeor is it?\n"