The Threat of a New iPhone Looms Over Android

Jase didn't come to an Android-related channel to hear him talk about Apple, dude, you click the video and I'm here to talk about what Android is up against. The views are nice too. Wow, the threat of a new iPhone is looming over Android, peeking through the clouds. We've seen and heard various rumors about it, including one that may come with a bezel-like design like the Xiaomi Mi Mix and the Galaxy S8. Most recently, Andy Rubin's Essential Phone has been making headlines.

Now, the phone may be a few weeks away, but trusted leaker Evan Blass, aka evey leaks, has given us this now. The render depicts what is believed to be just one of the new iPhone devices inside a bulky case. Apple is said to be readying a curved screen device for later this year - it appears to be similar to that of Andy Rubin's Essential Phone with the screen wrapping around the cameras and speaker at the top of the handset.

Now, it is difficult to get a firm grasp on the true size of the bezel, especially because the phone is pictured in a case. But it's likely that there won't be inches above and below the screen, so the bezels might be even slimmer than that of the Galaxy S8. You may also notice the omission of the typical iPhone home button, just like the approach Samsung took with the S8 and Si Plus earlier this year.

Apple doesn't have to innovate as much as other companies do because it's already in a dominant position in the market. This is not because Apple can't be innovative; it's because Apple has a significant lead in terms of market share. As Jase explained, when you're first in the mind of an average person, you win. You don't have to have the best product; what you need is to have a presence in the minds of consumers.

For example, when people think of fast food restaurants, they don't think of Wendy's or Burger King - they think of McDonald's. When they need tissues, they don't say "give me some tissue paper" - they say "give me a Kleenex." This is because these companies have managed to position themselves as leaders in their respective categories.

The same principle applies to technology companies like Apple and Samsung. If you're the first product that comes to mind when people think of smartphones or tablets, you win. You don't need to be the best; just being in the minds of consumers is enough. And with a significant lead in market share, these companies can afford to take their time developing new products.

As Jase pointed out, this means that Apple can give us incremental upgrades every year and surprise us with something big every two or three years. Meanwhile, companies like LG have to push the envelope more frequently because they're not as dominant in the market. This is a key difference between these companies, and it's worth considering when evaluating their respective strategies.

So, what do you think? Do you agree that Apple doesn't need to innovate as much as other companies do? Let us know in the comments below or on Twitter using #AndroidNews.

"WEBVTTKind: captionsLanguage: enJase I didn't come to an Android related channel to hear you talk about Apple dude you click the video and I'm here to talk about what Android is up against and the views are nice too Wow the threat of a new iPhone is looming over Android peeking through the clouds we've seen and heard various rumors about it including one that may come with a bezel is design like the Xiaomi me mix and the Galaxy s8 and most recently Andy Rubens essential phone now the phone may be a few weeks away but trusted leaker Evan Blass aka evey leaks has given us this now the render depicts what is believed to be just one of the new iPhone devices inside a bulky case Apple is said to be readying a curved screen device for later this year - it appears to be similar to that of Andy Rubens essential phone with the screen wrapping around the cameras and speaker at the top of the handset now it is difficult to get a firm grasp on the true size of the bezel especially because the phone is pictured in a case but it's likely that there won't be inches above and below the screen so the bezels might be even slimmer than that of the galaxy s 8 you may also notice the omission of the typical iPhone home button just like the approach Samsung took with the s8 and si plus earlier this year now I know what some of you are thinking because I was thinking it too with deep bloody do I mean Samsung and LG has been providing beautiful bezels displays for a while now and Apple's going to do it and Apple sheep are just going to bow down an amazement of their innovation well there may be truth to that but it's not because Apple can't be innovative it's because Apple doesn't have to you see for those of you who are new to this show you'll know that I have talked about this book the 22 immutable laws of marketing many times and another book that is dedicated just to this specific topic called positioning by the same author all deals with the idea that if you want to be successful make the most money in your industry you don't necessarily have to have the best product what you have to have is mind in the market share right so if you are the first product in that category that the average person thinks of you win and you don't win a lot you win almost everything case in point when you want to go to a fast food restaurant what do you think of you don't think of Wendy's or Burger King you think of McDonald's if you want to wipe your nose you don't say give me a tissue paper you say give me a Kleenex that's right because they are first in the mind when you need some tape you don't say give me some tape you say give me some scotch tape because they have market share their first in the minds of the first product that you think of in that category and they if they're in that position they earn not just like twenty thirty percent of the market share but they earn a crazy amount like the second position isn't like a little bit less it's a lot less if you compare the market share that Apple has compared to Samsung there's no difference I mean we're not talking 6040 split we're talking lots of difference right so apples in a position where they can just have much longer life spans between innovation and upgrades than Samsung and LG do they got to do something to really catch your attention much more than Apple does right so that's why we're in the position where Apple can just give us incremental upgrades every year and you know something big every two to three years whereas upon LG have to really push the envelope on a much more frequent basis yeah what do you think of that let me know in the comments below or you can talk with me about it over on Twitter verse right there youJase I didn't come to an Android related channel to hear you talk about Apple dude you click the video and I'm here to talk about what Android is up against and the views are nice too Wow the threat of a new iPhone is looming over Android peeking through the clouds we've seen and heard various rumors about it including one that may come with a bezel is design like the Xiaomi me mix and the Galaxy s8 and most recently Andy Rubens essential phone now the phone may be a few weeks away but trusted leaker Evan Blass aka evey leaks has given us this now the render depicts what is believed to be just one of the new iPhone devices inside a bulky case Apple is said to be readying a curved screen device for later this year - it appears to be similar to that of Andy Rubens essential phone with the screen wrapping around the cameras and speaker at the top of the handset now it is difficult to get a firm grasp on the true size of the bezel especially because the phone is pictured in a case but it's likely that there won't be inches above and below the screen so the bezels might be even slimmer than that of the galaxy s 8 you may also notice the omission of the typical iPhone home button just like the approach Samsung took with the s8 and si plus earlier this year now I know what some of you are thinking because I was thinking it too with deep bloody do I mean Samsung and LG has been providing beautiful bezels displays for a while now and Apple's going to do it and Apple sheep are just going to bow down an amazement of their innovation well there may be truth to that but it's not because Apple can't be innovative it's because Apple doesn't have to you see for those of you who are new to this show you'll know that I have talked about this book the 22 immutable laws of marketing many times and another book that is dedicated just to this specific topic called positioning by the same author all deals with the idea that if you want to be successful make the most money in your industry you don't necessarily have to have the best product what you have to have is mind in the market share right so if you are the first product in that category that the average person thinks of you win and you don't win a lot you win almost everything case in point when you want to go to a fast food restaurant what do you think of you don't think of Wendy's or Burger King you think of McDonald's if you want to wipe your nose you don't say give me a tissue paper you say give me a Kleenex that's right because they are first in the mind when you need some tape you don't say give me some tape you say give me some scotch tape because they have market share their first in the minds of the first product that you think of in that category and they if they're in that position they earn not just like twenty thirty percent of the market share but they earn a crazy amount like the second position isn't like a little bit less it's a lot less if you compare the market share that Apple has compared to Samsung there's no difference I mean we're not talking 6040 split we're talking lots of difference right so apples in a position where they can just have much longer life spans between innovation and upgrades than Samsung and LG do they got to do something to really catch your attention much more than Apple does right so that's why we're in the position where Apple can just give us incremental upgrades every year and you know something big every two to three years whereas upon LG have to really push the envelope on a much more frequent basis yeah what do you think of that let me know in the comments below or you can talk with me about it over on Twitter verse right there you\n"