Apple Probably Could Have Track the GPS Whereabouts of This Phone If It Had Not Been For the iOS Beta That the Phone Was On Completely Bugging the Find My iPhone Feature

Talk about unlucky! Hogan dropped a line to AppleCare Support to let them know that he had what appeared to be a prototype device among the masses of crazy people that call customers support all the time, and not much precedent on this specific matter. Surprise! AppleCare couldn't really help in fact at the time it said that they thought it was just a hoax, real or not. All they could really do was document it in a support ticket for the sake of formality and that was the end of that.

And with Hogan having exhausted all of his options, let's just say that from here on things get a little spicy. Brian Hogan and his friend said and decided to shop around the iPhone 4 amongst the media who might be interested in the scoop while making some big bucks in the process. Publications like Engadget Gizmodo Ars Technica and a handful of others received the offer and even bid for the scoop, despite none of them having been able to even confirm the legitimacy of the device.

Sometimes you gotta gamble to win big! Red and black baby, Gizmodo ended up outbidding their competition, nabbing a piece of Apple's future for $5,000, and thus starting a new streak of fame or infamy. Gizmodo did an extensive write-up in multiple parts to cover the basis of their prototype iPhone 4. They spoke about the obvious: the impressive new design, bigger battery, and updated cameras. But the site even went as far as explaining how the leak came to be.

They got ahead of questions regarding how they got the phone, why they felt their prototype was legitimate, and even their own skepticism of the device went a long way to convincing the general public that this thing was probably real. Everyone was eating the story up! Fellow tech blogs covered it; mainstream news outlets made reference to it, spreading like wildfire at some point.

Gizmodo basically got all the confirmation they needed that their iPhone 4 was in fact the real deal. The well-connected John Gruber who is known for his accurate chimes on Apple speculation even today did his thing called around a little bit and got nods that internally Apple was citing a missing device that they were quote interested in getting back.

Now, if you're Apple, you expend boatloads of resources and time to develop your products and push them to retail. A huge part of planning products is the marketing and release strategy. Companies like Apple calculate how to drum up hype for new releases to give them the best possible shot at success as such they do everything in their power to protect their upcoming products behind closed doors to keep us the consumer in suspense, to keep the competition guessing, and to control their own destiny.

But if that fails, apple can make life hell for those that get in their way. As was the case with Gizmodo. Now that the story had spread like wildfire all over the internet having done their extensive coverage on the iPhone 4 prototype, Gizmodo had sent back the phone to Apple at the written request of the tech giant's legal department and even Steve Jobs himself personally.

However, it still didn't stop apple from getting what is essentially the nerd police to raid Gizmodo Editor Jason Chen's house to confiscate computers and documents relating to the acquisition of that prototype iPhone 4. And while Jason Chen and Gizmodo were eventually cleared of indictment, the same couldn't be said for Hogan and his accomplice who helped sell the phone to the blog in the first place.

Both of which were given misdemeanors in court beyond the scope of this video. The iPhone 4 leak spawned huge legal and moral discourse involving the blog and tech giant's handling of the situation especially once all of the evidence and testimonies of the event were made public. It's hard to deny that this was quite the storm for the iPhone 4, especially considering that all of this transpired before the phone even came out.

But if there's any takeaway to be had here for journalists and leakers, especially report the story, don't be a part of it, thanks very much. For getting us past 35,000 subscribers and otherwise, me and my tiger hat, we'll catch y'all later!

WEBVTTKind: captionsLanguage: entech leaks kinda suck sure they give us consumers a sneak peek at what to expect on the horizon but as is the case recently they often take the surprise and fun out of product launches and even leave us disappointed after raising our expectations to unrealistic highs however sometimes a leak is so good it gets everyone riled up such as this blast from the past let's talk about it hello and welcome to denki channel my name is ken going into the 2010s the iphone was establishing itself as a cultural icon just three generations in with the iphone iphone 3g and iphone 3gs it was a catalyst getting tech nerds and average people alike to care more and more about smartphones these products look good felt good in the hands offering a rich multimedia experience carrying on the legacy of the ipod that came before it the early years of the iphone also saw the advent of the app store which grew fiscally which grew in library and culturally as apple sold more iphones and if you want to check where exactly you parked the car there's even an app for that only on the iphone there's an app for that it became a meme before we call them that whether you believe it or not this is how apple helped mint the word app into our mainstream lexicon at least as far as how we use it today and it helped lay the foundation for the internet and tech's cultural takeover and that the ground floor of this newfound excitement were tech blogs who were seeing a sort of golden age as a result of surging tides in the industry after all more and more people were becoming increasingly invested in reading about the next thing in 2010 i was in high school and back then i spent most of my time reading engadget in gizmodo two of the most popular blogs of the time hell they probably got me reading during school hours more than my actual english classes did we take these sites for granted now but back then these sites were relatively fresh the frequent amount of posts mixed with the looser casual human tone of their reporting was engaging and only made the content more addicting but for me my favorite stories were the coverage around the rumor mill and speculation leading up to the release of the iphone 4 and for gizmodo specifically they landed the scoop of a lifetime just like most things people regret this story starts at a bar one night an apple engineer by the name of gray powell went out to grab some drinks in his pocket a prototype iphone 4 he had been testing for work of course apple can't make these leaks too easy so to prevent nosy prying eyes it was cleverly disguised in a case to make it look like a 3gs to lurk undetected in the shadows of silicon valley at the bar mr powell drank a couple of pints even posted about it on facebook and that was the last time he held his prototype iphone 4 because he left it on a bar stool as he got up to leave and go home talk about a bad day enter the next key player in the story brian hogan a fellow patron at the bar that discovered the phone not too long after he was left he did what any good-natured person would do tried to find the owner he asked around waited for him to come back even checking the phone's facebook app to pin an identity to the owner he saw mr powell's name and even the fact that he worked at apple but without any other points of contact and the owner seemingly long gone mr hogan left and took the iphone to try again the next day now it wasn't until the following morning that hogan noticed that the 3gs in his possession was not quite a normal iphone the most important tell was that this phone had a front facing camera which was not even a thing on the iphone yet add on that he knew that the owner was an apple engineer surprise a light bulb went off naturally hogan was a little curious so he tinkered around with the phone a little bit and found the wolf in sheep's clothing built with aluminum and sandwiched between glass a prototype iphone 4 putting some common sense together hogan immediately scrambled to find a way to return this phone to apple at this point he knew that they knew that the phone was already missing after all it had been remotely wiped in fact kind of a security oversight apple probably could have tracked the gps whereabouts of this phone if it had not been for the ios beta that the phone was on completely bugging the find my iphone feature talk about unlucky hogan dropped a line to applecare support to let them know that he had what appeared to be a prototype device between the mass amounts of crazy people that call customers support all the time and not much precedent on this specific matter surprise applecare couldn't really help in fact at the time it said that they thought it was just a hoax real or not all they could really do was document it in a support ticket for the sake of formality and that was the end of that and with hogan having exhausted all of his options let's just say that from here on things get a little spicy brian hogan and his friend said and decided to shop around the iphone 4 amongst the media who might be interested in the scoop while making some big bucks in the process publications like engadget gizmodo arse technica and a handful of others received the offer and even bidded for the scoop despite none of them having been able to even confirm the legitimacy of the device sometimes you gotta gamble to win big red and black baby gizmodo ended up outbidding their competition nabbing a piece of apple's future for five thousand dollars and thus starting a new streak of fame or infamy gizmodo did an extensive write up in multiple parts to cover the basis of their prototype iphone 4. they spoke about the obvious the impressive new design bigger battery and the updated cameras but the site even went as far as explaining how the leak came to be they got ahead of questions regarding how they got the phone why they felt their prototype was legitimate and even their own skepticism of the device went a long way to convincing the general public that this thing was probably real and everyone was eating the story up fellow tech blogs covered it mainstream news outlets made reference this leak was spreading like wildfire at some point gizmodo basically got all the confirmation they needed that their iphone 4 was in fact the real deal the well-connected john gruber who is known for his accurate chimes on apple speculation even today did his thing called around a little bit and got nods that internally apple was citing a missing device that they were quote interested in getting back now if you're apple you expend boatloads of resources and time to develop your products and push them to retail a huge part of planning products is the marketing and release strategy companies like apple calculate how to drum up hype for new releases to give them the best possible shot at success as such they do everything in their power to protect their upcoming products behind closed doors to keep us the consumer in suspense to keep the competition guessing and to control their own destiny but if that fails apple can make life hell for those that get in their way as was the case with gizmodo now that the story had spread like wildfire all over the internet having done their extensive coverage on the iphone 4 prototype gizmodo had sent back the phone to apple at the written request of the tech giants legal department and even steve jobs himself personally however it still didn't stop apple from getting what is essentially the nerd police to raid gizmodo editor jason chen's house to confiscate computers and documents relating to the acquisition of that prototype iphone 4. and while jason chen and gizmodo were eventually cleared of indictment the same couldn't be said for hogan and his accomplice who helped sell the phone to the blog in the first place both of which were given misdemeanors in court beyond the scope of this video the iphone 4 leak spawned huge legal and moral discourse involving the blog and tech giant's handling of the situation especially once all of the evidence and testimonies of the event were made public it's hard to deny that this was quite the storm for the iphone 4 especially considering that all of this transpired before the phone even came out but if there's any takeaway to be had here for journalists and leakers especially report the story don't be a part of it thanks very much for watching this episode of denki channel thanks for getting us past 35 000 subscribers and otherwise me and my tiger hat we'll catch y'all latertech leaks kinda suck sure they give us consumers a sneak peek at what to expect on the horizon but as is the case recently they often take the surprise and fun out of product launches and even leave us disappointed after raising our expectations to unrealistic highs however sometimes a leak is so good it gets everyone riled up such as this blast from the past let's talk about it hello and welcome to denki channel my name is ken going into the 2010s the iphone was establishing itself as a cultural icon just three generations in with the iphone iphone 3g and iphone 3gs it was a catalyst getting tech nerds and average people alike to care more and more about smartphones these products look good felt good in the hands offering a rich multimedia experience carrying on the legacy of the ipod that came before it the early years of the iphone also saw the advent of the app store which grew fiscally which grew in library and culturally as apple sold more iphones and if you want to check where exactly you parked the car there's even an app for that only on the iphone there's an app for that it became a meme before we call them that whether you believe it or not this is how apple helped mint the word app into our mainstream lexicon at least as far as how we use it today and it helped lay the foundation for the internet and tech's cultural takeover and that the ground floor of this newfound excitement were tech blogs who were seeing a sort of golden age as a result of surging tides in the industry after all more and more people were becoming increasingly invested in reading about the next thing in 2010 i was in high school and back then i spent most of my time reading engadget in gizmodo two of the most popular blogs of the time hell they probably got me reading during school hours more than my actual english classes did we take these sites for granted now but back then these sites were relatively fresh the frequent amount of posts mixed with the looser casual human tone of their reporting was engaging and only made the content more addicting but for me my favorite stories were the coverage around the rumor mill and speculation leading up to the release of the iphone 4 and for gizmodo specifically they landed the scoop of a lifetime just like most things people regret this story starts at a bar one night an apple engineer by the name of gray powell went out to grab some drinks in his pocket a prototype iphone 4 he had been testing for work of course apple can't make these leaks too easy so to prevent nosy prying eyes it was cleverly disguised in a case to make it look like a 3gs to lurk undetected in the shadows of silicon valley at the bar mr powell drank a couple of pints even posted about it on facebook and that was the last time he held his prototype iphone 4 because he left it on a bar stool as he got up to leave and go home talk about a bad day enter the next key player in the story brian hogan a fellow patron at the bar that discovered the phone not too long after he was left he did what any good-natured person would do tried to find the owner he asked around waited for him to come back even checking the phone's facebook app to pin an identity to the owner he saw mr powell's name and even the fact that he worked at apple but without any other points of contact and the owner seemingly long gone mr hogan left and took the iphone to try again the next day now it wasn't until the following morning that hogan noticed that the 3gs in his possession was not quite a normal iphone the most important tell was that this phone had a front facing camera which was not even a thing on the iphone yet add on that he knew that the owner was an apple engineer surprise a light bulb went off naturally hogan was a little curious so he tinkered around with the phone a little bit and found the wolf in sheep's clothing built with aluminum and sandwiched between glass a prototype iphone 4 putting some common sense together hogan immediately scrambled to find a way to return this phone to apple at this point he knew that they knew that the phone was already missing after all it had been remotely wiped in fact kind of a security oversight apple probably could have tracked the gps whereabouts of this phone if it had not been for the ios beta that the phone was on completely bugging the find my iphone feature talk about unlucky hogan dropped a line to applecare support to let them know that he had what appeared to be a prototype device between the mass amounts of crazy people that call customers support all the time and not much precedent on this specific matter surprise applecare couldn't really help in fact at the time it said that they thought it was just a hoax real or not all they could really do was document it in a support ticket for the sake of formality and that was the end of that and with hogan having exhausted all of his options let's just say that from here on things get a little spicy brian hogan and his friend said and decided to shop around the iphone 4 amongst the media who might be interested in the scoop while making some big bucks in the process publications like engadget gizmodo arse technica and a handful of others received the offer and even bidded for the scoop despite none of them having been able to even confirm the legitimacy of the device sometimes you gotta gamble to win big red and black baby gizmodo ended up outbidding their competition nabbing a piece of apple's future for five thousand dollars and thus starting a new streak of fame or infamy gizmodo did an extensive write up in multiple parts to cover the basis of their prototype iphone 4. they spoke about the obvious the impressive new design bigger battery and the updated cameras but the site even went as far as explaining how the leak came to be they got ahead of questions regarding how they got the phone why they felt their prototype was legitimate and even their own skepticism of the device went a long way to convincing the general public that this thing was probably real and everyone was eating the story up fellow tech blogs covered it mainstream news outlets made reference this leak was spreading like wildfire at some point gizmodo basically got all the confirmation they needed that their iphone 4 was in fact the real deal the well-connected john gruber who is known for his accurate chimes on apple speculation even today did his thing called around a little bit and got nods that internally apple was citing a missing device that they were quote interested in getting back now if you're apple you expend boatloads of resources and time to develop your products and push them to retail a huge part of planning products is the marketing and release strategy companies like apple calculate how to drum up hype for new releases to give them the best possible shot at success as such they do everything in their power to protect their upcoming products behind closed doors to keep us the consumer in suspense to keep the competition guessing and to control their own destiny but if that fails apple can make life hell for those that get in their way as was the case with gizmodo now that the story had spread like wildfire all over the internet having done their extensive coverage on the iphone 4 prototype gizmodo had sent back the phone to apple at the written request of the tech giants legal department and even steve jobs himself personally however it still didn't stop apple from getting what is essentially the nerd police to raid gizmodo editor jason chen's house to confiscate computers and documents relating to the acquisition of that prototype iphone 4. and while jason chen and gizmodo were eventually cleared of indictment the same couldn't be said for hogan and his accomplice who helped sell the phone to the blog in the first place both of which were given misdemeanors in court beyond the scope of this video the iphone 4 leak spawned huge legal and moral discourse involving the blog and tech giant's handling of the situation especially once all of the evidence and testimonies of the event were made public it's hard to deny that this was quite the storm for the iphone 4 especially considering that all of this transpired before the phone even came out but if there's any takeaway to be had here for journalists and leakers especially report the story don't be a part of it thanks very much for watching this episode of denki channel thanks for getting us past 35 000 subscribers and otherwise me and my tiger hat we'll catch y'all later