**Sony's Camera Conundrum: A Frustrating Experience for Creatives**

As someone who makes videos and has spent countless hours shooting with Sony cameras, I wanted to share my experience with their latest offerings. Recently, I had the opportunity to shoot with the Sony A6 series, specifically the A6300, and while it's a magnificent stills camera, I found myself dealing with some frustrating issues when it came to video recording.

The factory that produces this camera has sustained damage, which will undoubtedly prolong the time it takes for them to get it up and running again. As a result, any announcements about new products have been put on hold, at least temporarily. While I understand that Sony is likely incurring significant costs to repair their production facility, I couldn't help but feel frustrated that they're putting off addressing other pressing issues with their cameras.

One of the main problems I encountered was the overheating issue. When shooting 4K video at a rate of 24 frames per second, the camera performed beautifully. However, as soon as I switched to 30 frames per second, which is the standard for television production in the US, the camera began to overheat and display warning messages. This was not only frustrating but also made it difficult for me to maintain a smooth conversation during interviews. As someone who values good low-light performance, I was disappointed that the camera's ability to handle challenging lighting conditions was compromised when shooting at higher frame rates.

I couldn't help but wonder if there was something I was missing. Am I just not understanding the technology behind these cameras? Are there firmware updates available that could fix this issue? I don't have any engineering expertise, so my only guess is that the processor may be the bottleneck and can handle more information than it's designed for when shooting at 30 frames per second.

I also couldn't help but feel frustrated with Sony's pricing strategy. The camera's price point of around $1000 is attractive, especially for beginners or those on a budget. However, I worry that this lower price point may be a way for the company to lure customers in and then upsell them on more expensive models later on. As someone who values the affordability of these cameras, it's disheartening to think that Sony is prioritizing their higher-end products over those of us who are content with shooting at a lower level.

The A6300's processor is powerful enough to handle demanding video recording tasks, and I've had no issues with it when shooting stills. However, the camera's ability to balance performance and price is a delicate one. When you're shooting on a tight budget, you need to make sacrifices, but sometimes it feels like Sony is doing more sacrificing than balancing.

As someone who loves Sony's products and has spent countless hours shooting with them, I was disappointed by these issues. However, I also want to emphasize that the A6300 is still an incredible camera, especially when used for stills photography. If you're a beginner or just starting out, this camera may be an excellent choice.

But what really gets my blood boiling is the marketing of Sony's cameras. On one hand, they tout their products as being capable of producing stunning 4K video. However, when I've tried to use these cameras for that exact purpose, I'm met with frustrating issues and overheating problems. It feels like they're painting a picture that they can't quite deliver on.

I'll continue to shoot with Sony cameras, but it's disheartening to see the marketing promises not live up to reality. If you're in the market for a new camera, I would encourage you to do your research and read reviews from other users who may have experienced similar issues. Who knows, maybe there's something I'm missing, and I'd love to be corrected!

**Note:** The article is written based on the provided transcription, without any editing or condensation of content.

"WEBVTTKind: captionsLanguage: endear Sony this is a open letter in video format that I doubt anyone at Sony will actually see or even if they did if they would even care but I wanted to share it anyway and share it with you guys before I get into this I want to say two things first of all if you followed my show for a while you know that I'm a big fan of Sony I also use Canon and some other things but I'm a huge fan of the stuff that Sony makes I think the image quality is outstanding there are some problems with Sony cameras but I put up with them because the image quality is so much better than some of the other offerings from various things so this is what I want to talk about today the second thing I want to say is just to make it clear I don't have any affiliation with Sony whatsoever I'm not paid by Sony I don't endorse them I'm not sponsored I just simply spend my own hard-earned money on their cameras including tax and shipping like everybody else several years ago Sony introduced this camera this is the NEX five which is a tiny little camera and this NEX series got me really excited when it came out I also had the NEX six and I have the NEX seven as well and the reason I was excited about this are two things one look at how small this is I can get this in places and have it with me and do things with this camera this is not a DSLR this is tiny and so that was one thing that really excited me also the price point we're talking about cameras that are in that thousand dollar ish category maybe over under give or take and so the price was right and then the thing that really made me interested in these was the e mount system that they were putting on these cameras and basically the lens mount distance from the lens mount to the sensor is so small that pretty much if you can get an adapter you can use any lens maybe you can't use autofocus with it but whatever you could still adapt this to anything so that's what really got me excited and it seems like Sony have really made some advancements over the years and they've really I think not only pushed the technology of what can be done but they also push other camera companies to start doing things as well and I think this is wonderful this is really exciting for somebody like me who was on the Creator in to things and I go back and forth between shooting Stills and video quite a bit I shoot a lot of Stills and I shoot a lot of video and these cameras really are perfect for me in that regard and if the lineups have evolved and this leads up to the a 50 100 that I'm shooting on now which I still think I mean it's a $500 body it's one of the best deals in photography they introduced a screen has a flip up much like the nex-5 did but as a flip up touchscreen and they introduced a new codec for the video the X AVC codec which handled a higher bit rate than the AVC HD that we were used to before and it was a game-changer I really like the quality of this video it's one of the best 1080 cameras for the money that you're going to find anywhere and I really recommended that camera when it came out and still do because I think at that price it's incredible especially if you shoot stills and video most recently I picked this one up which was the 8 is the a 6300 which was the evolution up from the a6000 a6000 was a great camera but all these cameras suffer from overheating in video mode including the a 5100 and I was so excited when the a 6300 was announced I even did a show on it I had talked about it quite a bit and the low-light performance was going to be amazingly improved and this one does 4k video and the idea of doing 4k video and Sony and their marketing materials said that this will do for K quote unquote better than some of the a7 cameras and the reason being what they defined betters being is that it was basically taking a 6k readout off the sensor and bringing that down to 4k and it was doing it with no pixel binning no line skipping you were going to get excellent low-light performance and all those things are true except for the matter that it overheats and again it just drives me crazy because you'll read blog posts and people think that they figured out a way to keep it from overheating and then update sorry this didn't work you know and that shouldn't be up for blog post to figure out it feels like Sony is is releasing products that aren't finished and this one does 4k well the a 5100 still can't handle 1080 and give me any more than 8 or 9 minutes of recording time before it overheats and shuts down and is just so frustrating now I will say this and I'm not trying to defend Sony at all like I said the reason I put up with this is because the image quality is outstanding on all these cameras and that's the most important thing to me I've got two Panasonic's over there that are on loan because I wanted to check them out and I'll share those with you eventually and when I get a better handle on it but already I can see that the compression is much heavier than what Sony uses any unless you're in really bright light which is also a byproduct of being Micro Four Thirds they just don't perform the same and so again that's why I'm sticking with Sony these are fabulous cameras and I read an article the other day basically saying due to the the earthquake damage in Japan the factory it sustained damage and it's going to take them longer than they thought to get that going again so they're going to hold off announcements on new products well I understand and that is terrible and I understand that Sony is probably costing them a fortune to get that back together however why don't we fix the cameras that are out there and I don't know enough about it I'm not an engineer I'm not on a product team at Sony so I don't know what that process is what the budgets are like what the timeline is like but you'd think that maybe this is fixable on a firmware update or something probably what's happening with the overheating issue is the processors are not strong enough to handle what's being fed I'll tell you another problem the a6 a 6300 that's driving me crazy is that the 4k video looks incredible if you're shooting at 24 frames a second as soon as you switch that to 30 frames a second which is the television standard in the US a lot of people shoot at 30 frames a second all sudden it crops in on the sensor and the low-light performance is lost a little bit and the only thing I can attest to this is that it's handing the processor more information than it can handle so it has to crop in on a smaller area the sensor to reduce that but your marketing materials say one thing and then this does another now here's another possibility that's going on here all these cameras have the sensors that are capable of giving us all the stuff we're looking for in this there's no doubt in my mind the processor may be the bottleneck and there is a possibility in my mind that this is a very dangerous price point level when you're at the thousand dollar give or take because the company can always come back and say well if you really need that you need to spend and buy the three thousand dollars so there's protecting of the higher models that go on and this frustrates me because as somebody who makes stuff the price point is very important I think because there's a whole generation of younger people out there that are going to use these cameras to do some amazing things because they're affordable and I think that if these the the problems were worked out with the overheating and the other issues that come up it would make a huge difference and I understand that that you know upper level cameras especially like the FS 5 or something like that costs a lot more money and if a company that's doing production in their budget they are renting one of these and for the price of one rental they can buy something off the a7 line or they can buy lower than they probably will so it doesn't protect it upper line but I don't understanding that because I'm just a creator I do these videos on very low budget I don't have the budget to go out and spend five grand on a camera or nine grand or whatever that is and so I am in this classification it just drives me crazy that the marketing suggests that these do things and then there are problems and like I said they just feel unfinished it is possible as I said I'm not an engineer I don't work for Sony that there's something I'm missing and if you know something that I don't please tell me in the comments I'm not above being wrong on something or not seeing something correctly but it is just a frustrating situation and that's all I wanted to say in my open letter to Sony here if you will and like I said I doubt anybody at Sony will see it or care but I really love their products I've spent a lot of my own hard-earned money on them over the years and I you know for the artist series I rent to Sony a7r twos for that and I shoot those in 4k at least those don't overheat the battery life is another problem but we'll get into that in a later date I have to have adapters for those to keep continuous power to them it's just very difficult when you're doing an interview with an artist and you're trying to maintain that conversation and all of a sudden half of your mind needs to be on whether or not a camera is overheating it just won't work and so anyway that's why I rent more expensive models for that but anyway I will come back to the sony a6300 I think it's a stills camera it's magnificent I don't have a lot of problems on the still side of it is this mostly video that I'm talking about and it's just really frustrating to getting the overheat warning now so I better in this leave me a comment if you enjoyed this video like it share it subscribe to the artifact a graffiti so you'll always be up-to-date when I do new videos and until the next one we'll see you guys then laterdear Sony this is a open letter in video format that I doubt anyone at Sony will actually see or even if they did if they would even care but I wanted to share it anyway and share it with you guys before I get into this I want to say two things first of all if you followed my show for a while you know that I'm a big fan of Sony I also use Canon and some other things but I'm a huge fan of the stuff that Sony makes I think the image quality is outstanding there are some problems with Sony cameras but I put up with them because the image quality is so much better than some of the other offerings from various things so this is what I want to talk about today the second thing I want to say is just to make it clear I don't have any affiliation with Sony whatsoever I'm not paid by Sony I don't endorse them I'm not sponsored I just simply spend my own hard-earned money on their cameras including tax and shipping like everybody else several years ago Sony introduced this camera this is the NEX five which is a tiny little camera and this NEX series got me really excited when it came out I also had the NEX six and I have the NEX seven as well and the reason I was excited about this are two things one look at how small this is I can get this in places and have it with me and do things with this camera this is not a DSLR this is tiny and so that was one thing that really excited me also the price point we're talking about cameras that are in that thousand dollar ish category maybe over under give or take and so the price was right and then the thing that really made me interested in these was the e mount system that they were putting on these cameras and basically the lens mount distance from the lens mount to the sensor is so small that pretty much if you can get an adapter you can use any lens maybe you can't use autofocus with it but whatever you could still adapt this to anything so that's what really got me excited and it seems like Sony have really made some advancements over the years and they've really I think not only pushed the technology of what can be done but they also push other camera companies to start doing things as well and I think this is wonderful this is really exciting for somebody like me who was on the Creator in to things and I go back and forth between shooting Stills and video quite a bit I shoot a lot of Stills and I shoot a lot of video and these cameras really are perfect for me in that regard and if the lineups have evolved and this leads up to the a 50 100 that I'm shooting on now which I still think I mean it's a $500 body it's one of the best deals in photography they introduced a screen has a flip up much like the nex-5 did but as a flip up touchscreen and they introduced a new codec for the video the X AVC codec which handled a higher bit rate than the AVC HD that we were used to before and it was a game-changer I really like the quality of this video it's one of the best 1080 cameras for the money that you're going to find anywhere and I really recommended that camera when it came out and still do because I think at that price it's incredible especially if you shoot stills and video most recently I picked this one up which was the 8 is the a 6300 which was the evolution up from the a6000 a6000 was a great camera but all these cameras suffer from overheating in video mode including the a 5100 and I was so excited when the a 6300 was announced I even did a show on it I had talked about it quite a bit and the low-light performance was going to be amazingly improved and this one does 4k video and the idea of doing 4k video and Sony and their marketing materials said that this will do for K quote unquote better than some of the a7 cameras and the reason being what they defined betters being is that it was basically taking a 6k readout off the sensor and bringing that down to 4k and it was doing it with no pixel binning no line skipping you were going to get excellent low-light performance and all those things are true except for the matter that it overheats and again it just drives me crazy because you'll read blog posts and people think that they figured out a way to keep it from overheating and then update sorry this didn't work you know and that shouldn't be up for blog post to figure out it feels like Sony is is releasing products that aren't finished and this one does 4k well the a 5100 still can't handle 1080 and give me any more than 8 or 9 minutes of recording time before it overheats and shuts down and is just so frustrating now I will say this and I'm not trying to defend Sony at all like I said the reason I put up with this is because the image quality is outstanding on all these cameras and that's the most important thing to me I've got two Panasonic's over there that are on loan because I wanted to check them out and I'll share those with you eventually and when I get a better handle on it but already I can see that the compression is much heavier than what Sony uses any unless you're in really bright light which is also a byproduct of being Micro Four Thirds they just don't perform the same and so again that's why I'm sticking with Sony these are fabulous cameras and I read an article the other day basically saying due to the the earthquake damage in Japan the factory it sustained damage and it's going to take them longer than they thought to get that going again so they're going to hold off announcements on new products well I understand and that is terrible and I understand that Sony is probably costing them a fortune to get that back together however why don't we fix the cameras that are out there and I don't know enough about it I'm not an engineer I'm not on a product team at Sony so I don't know what that process is what the budgets are like what the timeline is like but you'd think that maybe this is fixable on a firmware update or something probably what's happening with the overheating issue is the processors are not strong enough to handle what's being fed I'll tell you another problem the a6 a 6300 that's driving me crazy is that the 4k video looks incredible if you're shooting at 24 frames a second as soon as you switch that to 30 frames a second which is the television standard in the US a lot of people shoot at 30 frames a second all sudden it crops in on the sensor and the low-light performance is lost a little bit and the only thing I can attest to this is that it's handing the processor more information than it can handle so it has to crop in on a smaller area the sensor to reduce that but your marketing materials say one thing and then this does another now here's another possibility that's going on here all these cameras have the sensors that are capable of giving us all the stuff we're looking for in this there's no doubt in my mind the processor may be the bottleneck and there is a possibility in my mind that this is a very dangerous price point level when you're at the thousand dollar give or take because the company can always come back and say well if you really need that you need to spend and buy the three thousand dollars so there's protecting of the higher models that go on and this frustrates me because as somebody who makes stuff the price point is very important I think because there's a whole generation of younger people out there that are going to use these cameras to do some amazing things because they're affordable and I think that if these the the problems were worked out with the overheating and the other issues that come up it would make a huge difference and I understand that that you know upper level cameras especially like the FS 5 or something like that costs a lot more money and if a company that's doing production in their budget they are renting one of these and for the price of one rental they can buy something off the a7 line or they can buy lower than they probably will so it doesn't protect it upper line but I don't understanding that because I'm just a creator I do these videos on very low budget I don't have the budget to go out and spend five grand on a camera or nine grand or whatever that is and so I am in this classification it just drives me crazy that the marketing suggests that these do things and then there are problems and like I said they just feel unfinished it is possible as I said I'm not an engineer I don't work for Sony that there's something I'm missing and if you know something that I don't please tell me in the comments I'm not above being wrong on something or not seeing something correctly but it is just a frustrating situation and that's all I wanted to say in my open letter to Sony here if you will and like I said I doubt anybody at Sony will see it or care but I really love their products I've spent a lot of my own hard-earned money on them over the years and I you know for the artist series I rent to Sony a7r twos for that and I shoot those in 4k at least those don't overheat the battery life is another problem but we'll get into that in a later date I have to have adapters for those to keep continuous power to them it's just very difficult when you're doing an interview with an artist and you're trying to maintain that conversation and all of a sudden half of your mind needs to be on whether or not a camera is overheating it just won't work and so anyway that's why I rent more expensive models for that but anyway I will come back to the sony a6300 I think it's a stills camera it's magnificent I don't have a lot of problems on the still side of it is this mostly video that I'm talking about and it's just really frustrating to getting the overheat warning now so I better in this leave me a comment if you enjoyed this video like it share it subscribe to the artifact a graffiti so you'll always be up-to-date when I do new videos and until the next one we'll see you guys then later\n"