The Slippery Slope of EU Regulation: A Threat to Apple's Core Values

As the European Union continues to push for stricter regulations on tech companies, one can't help but wonder what's at stake. The recent proposal to force Apple to comply with EU law by allowing sideloading of apps and giving users access to alternative payment methods has left many in the tech community scratching their heads. But what's really going on here?

The Problem with Anti-Apple Sentiment

The sentiment surrounding this issue is often characterized as anti-Apple, but that's not entirely accurate. What we're seeing is a lack of understanding about the value of Apple's Walled Garden and ecosystem. The carefully crafted combination of hardware and software that makes up an iPhone is what sets it apart from other smartphones. Consumers don't want an Android phone with an Apple logo on the back; they want an iPhone, plain and simple.

The Slippery Slope Argument

Proponents of this EU regulation claim that it's about giving consumers more choice, but that's just not true. What we're seeing is a government agency trying to manipulate a company away from its own DNA. The problem with slippery slope arguments is that they can be misleading. At what point does Apple stop being Apple if the EU continues to meddle? How many parts do you have to change before it's no longer the same ship?

The Real Issue: Control and Security

What really matters here is control and security. Apple's strict approach to security and user data is what makes their ecosystem so secure. By controlling every aspect of the iPhone experience, from hardware to software, Apple can ensure that users are protected from malicious apps and data breaches. This isn't about stifling innovation; it's about protecting consumers.

The Line Needs to be Drawn

So where does this line get drawn? When does the EU's meddling become too much for Apple to handle? The answer is simple: when it starts to compromise on core values. If the EU wants to enforce regulations that undermine Apple's security and user experience, then they're crossing a line.

Tim Cook Needs to Step Up

The CEO of Apple needs to take a stand here. He needs to call out the EU for their attempts to manipulate the company away from its own principles. This might mean refusing to sell iPhones in certain European countries or taking other drastic measures. It's time for Tim Cook to put his foot down and protect the iPhone, even if it means risking sales.

The Game of Chicken

This situation is starting to look like a game of chicken between Apple and the EU. Who will blink first? Will Apple cave to pressure and compromise on its core values or will they stand firm and refuse to comply with regulations that undermine their ecosystem? Only time will tell, but one thing's for sure: this is a battle worth fighting.

The Future of Innovation

What we're seeing here is someone lobbying to change the rules of the game because they're winning. But why would Apple want to open up its iPhone ecosystem to sideloading other app stores or giving users access to alternative payment methods? The answer is simple: it's not about making things easier for consumers; it's about appeasing regulators who are more concerned with being seen as progressive than actually creating a better experience for users.

Conclusion

The EU's attempt to regulate Apple's iPhone ecosystem is a threat to the company's core values and security. By allowing sideloading of apps and giving users access to alternative payment methods, the EU is trying to undermine Apple's strict approach to security and user data. It's time for Tim Cook to stand up and protect the iPhone, even if it means risking sales. The future of innovation depends on it.

"WEBVTTKind: captionsLanguage: enApple just released an iPhone that had its charging port dictated by a government and that government is not stopping there this is one of the biggest things happening in Tech right now it could change the entire landscape and while everyone is talking about the new shiny thing or if that new shiny thing is getting too hot this well this is happening right under our noses well Apple was about 90 days away from going bankrupt back then in the early days and um uh it was much worse than I thought when I went back initially but there were people there who I'd expected all the good people would have left and I found these miraculous people these great people and I said why I I tried to ask this as tactfully as I could but why are you still here and and you know a lot of them had this little phrase they said I cuz I bleed in six colors yeah which was the old six color Apple logo and um that was code for because I love this what this place stand stands for or at least stood for and um and that just made all of us want to work that much harder to have it survive and have those values survive and bring it back the iPhone 15 lineup was just released and yep if you didn't know for some reason for the first time ever we have USBC ports on iPhone instead of lightning the kicker is that this was not Apple's decision as far back as 2021 lawmakers within the European commission have been trying to establish a common charger rule for smartphones tablets and other accessories and while at first that might sound harmless if we say the quiet part out loud here that law really seems like it's more or less targeting the big fruit company and if Apple didn't want to be hit with equally massive fines they were going to have to play ball before the deadline of 2024 and that is where we are right now apple is doing their part to play nice and is currently in the process of completely ditching lightning in favor of USBC on pretty much everything we saw iPhone and airpods make the switch with more and more Apple stuff to jump ship as the months pass because if you didn't know corporations typically like to keep their money and not pay it out in fines to governments when they can help it sure this change over to USBC for iPhone is generally a big win for consumers as a whole and Apple has definitely and conveniently spun this little curveball into a nice comfy upgrade like being able to use iPhone to reverse charge excess accessories and even record high fidelity prores video directly into external storage that of course is super neat but now the other shoe is about to drop have you ever read that little kid's book If You Give a Mouse a Cookie the gist of the book is that a little boy gives a mouse a cookie but then the mouse wants more than the cookie then the mouse asks for a glass of milk and then asks for a straw to go with the milk and yeah you get it the European commission just got the biggest cookie that has ever been baked you know vpns are great but what if you could plug in just a single dongle and Bam perfect subscription free industry-leading VPN service that's why today's video is sponsored by the deeper Connect Air the deeper Connect Air is the best way for users to have a secure fun and adree internet experience period and listen this isn't one of your typical run-of-the-mill VPN Services either the deeper Connect Air offers a best inclass decentralized VPN you can expect everything from internet ad blocking Geo unblocking and even the ability to relocate apps to experience other countries content other country's content and pricing the deeper Connect Air is your ticket to an unrestricted open internet experience while keeping all of your devic is safe all while being smaller than your iPhone so bring your internet privacy into the future with deer Connect Air make sure to click the link in the description so you don't miss out as always thanks to deeper Network for sponsoring this video but also for keeping me safe online think about this for a second a world government just made Apple the most stubborn and stuck in their own wild garden company that has ever existed completely roll over and do a little trick for them like bro they actually won Tim Cook was slain in Mortal Combat I remember when the news hit that the EU had successfully passed their law pretty much everyone was like no way lol Apple can just pay the fines there was no way right that Apple would ditch lightning for a port that Android devices use but uh here we are it happened and now we're in a world where USBC is the iPhone charging port no more proprietary cords and we are well on our way to no more lightning accessories no more lightning anything well wouldn't you know it that cute little European Mouse and his cute little European Mouse business suit is now asking for some milk with that cookie a week or so ago a chief of EU industry Terry Braton publicly called on Tim Cook to open up the iPhone's Walled Garden ecosystem of hardware and software to rivals in a quote Terry said the next job for apple and other big Tech under the the dma digital markets Act is to open up its gates to competitors be it's the electronic wallet browsers or app stores consumers using an Apple iPhone should be able to benefit from competitive Services by a range of providers this doesn't seem like an unreasonable request for most companies and it can be hard to pinpoint where the problem lies exactly for iPhone users for Apple Fans in general but let's really look at what this means under this new dma law the digital markets act Apple's major platforms like the App Store Safari and IOS as a whole were officially classified as Gatekeepers and as a solution apple is expected to add support for the side loading of apps from outside the App Store on iPhones and iPads Apple's argument for their W Garden approach has always been user security and privacy obviously the lack of competition in their own platform is another huge positive and our guy ter was quick to respond to that argument too in a quote he said EU regulation Fosters innovation without compromising on security and privacy and in a very Apple move they haven't responded to this comment but I will this ised up we're just people running this company we're trying to make great products for people and so we we have at least the courage of our convictions to say we don't think this is part of what makes a great product we're going to leave it out some people are going to not like that they're going to call us names it's not going to be in certain companies vested interests that we do that but we're going to take the heat cuz we want to make the best product in the world for customers and we're going to instead focus our energy on these Technologies which we think are in their ascendency and we think are going to be the right Technologies for customers and you know what they're paying us to make those choices that's what a lot of customers pay us to do is to try to make the best products we can and if we succeed they'll buy them and if we don't they won't this opening of Apple's ecosystem is not pro consumer this is not something that the consumer Apple's iPhone users specifically are even asking for this is just anti-apple and it's kind of gross stripping a company of core values that it grew on is like ripping the roots from a tree this Walled Garden from Apple the carefully crafted ecosystem of hardware and software is the company this is the experience this is why people buy iPhones consumers do not want an Android phone with an Apple logo on the back they want an iPhone dude yeah you know I'm a little annoyed here honestly because I have been trying to say this ever since we found out that Apple was in fact going to comply that we were getting USBC on an iPhone ever since we found out that the EU is getting their way I have been trying to say that this is now a very very slippery slope a government agency of any kind being able to change and mold a company away from its own DNA is nothing but a misappropriation of power they got the cookie and now they're coming for more but where does this road end I'm sorry if this is about choice if this is about giving consumers more choice I just very much disagree consumers have choice right now if they feel more comfortable with Apple's business models they can have it if they feel more comfortable with the freedom of Android destroy they can have it they can have both and they can have all of the tiny nuances in between what the EU is trying to force and any changes they attempt to make following this if it works out that doesn't Foster change in fact I'd argue that longer term all it does is make everything more the same if the EU was trying to force Android to be locked down like iOS would you be okay with that I just want to know where's the line where would you draw it slippery slope arguments are all fun in games and usually aren't a good way to make a point that is until you start watching One unfold Apple isn't Apple because they're a gatekeeper and they aren't anti-consumer because they don't let you load up the Play Store on an iPhone Apple is only able to create these devices and these software experiences because they're the only game in town to this day Apple still has one of the only ecosystems to truly secure user data and make it a core pillar of the entire company if we look at what this EU law wants to accomplish from Apple's side of things what is there to gain like actually why would Apple want to open up the iPhone ecosystem to sideloading other app stores or give users access to things like Samsung pay or whatever when they sell an iPhone to a customer they know exactly what type of experience that customer is going to have with an iPhone that's because they control the whole experience top to bottom Hardware to software they control it all if they give up that control how is that better for Apple how is that better for you in our the iPhone 15 has a serious problem video I said that when Apple presents new ideas and features and products they act like they are the only company in the world the the only one that matters to you it's because of this Walled Garden this ecosystem that apple is able to provide the experience that billions of people get to enjoy it's also what makes the Iphone the bestselling smartphone every year my point is you can't get what Apple has with what the EU wants have you ever heard the ship of thesis Paradox effectively it says something along the lines of you can replace one single part of a ship and it Remains the Same ship but if you keep replacing parts of that ship with newer Parts at what point is it no longer the same ship at what point is it just a new thing if we if Apple continues to allow the EU to manipulate core values of the company at what point do we lose Apple how many parts have to change before apple is just a name what I think needs to happen here sooner rather than later is Tim Cook needs to put his foot down call their Bluff threaten to stop sales of iPhone in all 27 EU covered countries this might end up coming down to a game of chicken just to see who needs who more there's a line that Apple cannot let be crossed a line where the CEO of a company built on strict principles has to step in to protect those strict principles and quietly these may be some of the biggest decisions Tim Cook will ever have to make he may have to decide between saving the iPhone in 27 European countries or saving apple when the EU Chief says EU regulation Fosters innovation without compromising on security and privacy show me show Apple show iPhone customers how the changes they claim to want Implement for our benefit are actually for our benefit and not just their own because I think what we're looking at is someone lobbying to change the rules of the game because someone is winning and it isn't them I don't see why you have to change if you get bigApple just released an iPhone that had its charging port dictated by a government and that government is not stopping there this is one of the biggest things happening in Tech right now it could change the entire landscape and while everyone is talking about the new shiny thing or if that new shiny thing is getting too hot this well this is happening right under our noses well Apple was about 90 days away from going bankrupt back then in the early days and um uh it was much worse than I thought when I went back initially but there were people there who I'd expected all the good people would have left and I found these miraculous people these great people and I said why I I tried to ask this as tactfully as I could but why are you still here and and you know a lot of them had this little phrase they said I cuz I bleed in six colors yeah which was the old six color Apple logo and um that was code for because I love this what this place stand stands for or at least stood for and um and that just made all of us want to work that much harder to have it survive and have those values survive and bring it back the iPhone 15 lineup was just released and yep if you didn't know for some reason for the first time ever we have USBC ports on iPhone instead of lightning the kicker is that this was not Apple's decision as far back as 2021 lawmakers within the European commission have been trying to establish a common charger rule for smartphones tablets and other accessories and while at first that might sound harmless if we say the quiet part out loud here that law really seems like it's more or less targeting the big fruit company and if Apple didn't want to be hit with equally massive fines they were going to have to play ball before the deadline of 2024 and that is where we are right now apple is doing their part to play nice and is currently in the process of completely ditching lightning in favor of USBC on pretty much everything we saw iPhone and airpods make the switch with more and more Apple stuff to jump ship as the months pass because if you didn't know corporations typically like to keep their money and not pay it out in fines to governments when they can help it sure this change over to USBC for iPhone is generally a big win for consumers as a whole and Apple has definitely and conveniently spun this little curveball into a nice comfy upgrade like being able to use iPhone to reverse charge excess accessories and even record high fidelity prores video directly into external storage that of course is super neat but now the other shoe is about to drop have you ever read that little kid's book If You Give a Mouse a Cookie the gist of the book is that a little boy gives a mouse a cookie but then the mouse wants more than the cookie then the mouse asks for a glass of milk and then asks for a straw to go with the milk and yeah you get it the European commission just got the biggest cookie that has ever been baked you know vpns are great but what if you could plug in just a single dongle and Bam perfect subscription free industry-leading VPN service that's why today's video is sponsored by the deeper Connect Air the deeper Connect Air is the best way for users to have a secure fun and adree internet experience period and listen this isn't one of your typical run-of-the-mill VPN Services either the deeper Connect Air offers a best inclass decentralized VPN you can expect everything from internet ad blocking Geo unblocking and even the ability to relocate apps to experience other countries content other country's content and pricing the deeper Connect Air is your ticket to an unrestricted open internet experience while keeping all of your devic is safe all while being smaller than your iPhone so bring your internet privacy into the future with deer Connect Air make sure to click the link in the description so you don't miss out as always thanks to deeper Network for sponsoring this video but also for keeping me safe online think about this for a second a world government just made Apple the most stubborn and stuck in their own wild garden company that has ever existed completely roll over and do a little trick for them like bro they actually won Tim Cook was slain in Mortal Combat I remember when the news hit that the EU had successfully passed their law pretty much everyone was like no way lol Apple can just pay the fines there was no way right that Apple would ditch lightning for a port that Android devices use but uh here we are it happened and now we're in a world where USBC is the iPhone charging port no more proprietary cords and we are well on our way to no more lightning accessories no more lightning anything well wouldn't you know it that cute little European Mouse and his cute little European Mouse business suit is now asking for some milk with that cookie a week or so ago a chief of EU industry Terry Braton publicly called on Tim Cook to open up the iPhone's Walled Garden ecosystem of hardware and software to rivals in a quote Terry said the next job for apple and other big Tech under the the dma digital markets Act is to open up its gates to competitors be it's the electronic wallet browsers or app stores consumers using an Apple iPhone should be able to benefit from competitive Services by a range of providers this doesn't seem like an unreasonable request for most companies and it can be hard to pinpoint where the problem lies exactly for iPhone users for Apple Fans in general but let's really look at what this means under this new dma law the digital markets act Apple's major platforms like the App Store Safari and IOS as a whole were officially classified as Gatekeepers and as a solution apple is expected to add support for the side loading of apps from outside the App Store on iPhones and iPads Apple's argument for their W Garden approach has always been user security and privacy obviously the lack of competition in their own platform is another huge positive and our guy ter was quick to respond to that argument too in a quote he said EU regulation Fosters innovation without compromising on security and privacy and in a very Apple move they haven't responded to this comment but I will this ised up we're just people running this company we're trying to make great products for people and so we we have at least the courage of our convictions to say we don't think this is part of what makes a great product we're going to leave it out some people are going to not like that they're going to call us names it's not going to be in certain companies vested interests that we do that but we're going to take the heat cuz we want to make the best product in the world for customers and we're going to instead focus our energy on these Technologies which we think are in their ascendency and we think are going to be the right Technologies for customers and you know what they're paying us to make those choices that's what a lot of customers pay us to do is to try to make the best products we can and if we succeed they'll buy them and if we don't they won't this opening of Apple's ecosystem is not pro consumer this is not something that the consumer Apple's iPhone users specifically are even asking for this is just anti-apple and it's kind of gross stripping a company of core values that it grew on is like ripping the roots from a tree this Walled Garden from Apple the carefully crafted ecosystem of hardware and software is the company this is the experience this is why people buy iPhones consumers do not want an Android phone with an Apple logo on the back they want an iPhone dude yeah you know I'm a little annoyed here honestly because I have been trying to say this ever since we found out that Apple was in fact going to comply that we were getting USBC on an iPhone ever since we found out that the EU is getting their way I have been trying to say that this is now a very very slippery slope a government agency of any kind being able to change and mold a company away from its own DNA is nothing but a misappropriation of power they got the cookie and now they're coming for more but where does this road end I'm sorry if this is about choice if this is about giving consumers more choice I just very much disagree consumers have choice right now if they feel more comfortable with Apple's business models they can have it if they feel more comfortable with the freedom of Android destroy they can have it they can have both and they can have all of the tiny nuances in between what the EU is trying to force and any changes they attempt to make following this if it works out that doesn't Foster change in fact I'd argue that longer term all it does is make everything more the same if the EU was trying to force Android to be locked down like iOS would you be okay with that I just want to know where's the line where would you draw it slippery slope arguments are all fun in games and usually aren't a good way to make a point that is until you start watching One unfold Apple isn't Apple because they're a gatekeeper and they aren't anti-consumer because they don't let you load up the Play Store on an iPhone Apple is only able to create these devices and these software experiences because they're the only game in town to this day Apple still has one of the only ecosystems to truly secure user data and make it a core pillar of the entire company if we look at what this EU law wants to accomplish from Apple's side of things what is there to gain like actually why would Apple want to open up the iPhone ecosystem to sideloading other app stores or give users access to things like Samsung pay or whatever when they sell an iPhone to a customer they know exactly what type of experience that customer is going to have with an iPhone that's because they control the whole experience top to bottom Hardware to software they control it all if they give up that control how is that better for Apple how is that better for you in our the iPhone 15 has a serious problem video I said that when Apple presents new ideas and features and products they act like they are the only company in the world the the only one that matters to you it's because of this Walled Garden this ecosystem that apple is able to provide the experience that billions of people get to enjoy it's also what makes the Iphone the bestselling smartphone every year my point is you can't get what Apple has with what the EU wants have you ever heard the ship of thesis Paradox effectively it says something along the lines of you can replace one single part of a ship and it Remains the Same ship but if you keep replacing parts of that ship with newer Parts at what point is it no longer the same ship at what point is it just a new thing if we if Apple continues to allow the EU to manipulate core values of the company at what point do we lose Apple how many parts have to change before apple is just a name what I think needs to happen here sooner rather than later is Tim Cook needs to put his foot down call their Bluff threaten to stop sales of iPhone in all 27 EU covered countries this might end up coming down to a game of chicken just to see who needs who more there's a line that Apple cannot let be crossed a line where the CEO of a company built on strict principles has to step in to protect those strict principles and quietly these may be some of the biggest decisions Tim Cook will ever have to make he may have to decide between saving the iPhone in 27 European countries or saving apple when the EU Chief says EU regulation Fosters innovation without compromising on security and privacy show me show Apple show iPhone customers how the changes they claim to want Implement for our benefit are actually for our benefit and not just their own because I think what we're looking at is someone lobbying to change the rules of the game because someone is winning and it isn't them I don't see why you have to change if you get big\n"