The Automotive Genius of Lamborghini: Unveiling the Lamborghini Urus

As we step onto the scene, we're surrounded by the unmistakable roar of an engine revving, setting the tone for our journey with the iconic Italian luxury sports car brand, Automobili Lamborghini. The House of the Raging Bull has been a force to be reckoned with in the automotive world since its inception, and it's not hard to see why - their cars are known for breaking molds and pushing boundaries when it comes to design and performance.

The lamborghini Urus is a testament to this legacy, as it takes on the SUV segment with confidence. The name 'Urus' might raise some eyebrows, but rest assured, Lamborghini has given its all to make this car not only an SUV but a Supercar in every sense of the word. By embracing its DNA, they've created a vehicle that stands out from the crowd and embodies the essence of what it means to be a Lamborghini.

One of the defining features of any SUV is its aesthetic appeal. While some may frown upon this aspect, others see it as an opportunity to reinvent and reimagine what an SUV can look like. The Urus does just that, retaining the iconic shapes and details that are unmistakably Lamborghini while still managing to look like a conventional SUV on the surface. This is achieved through clever design choices such as the hexagonal elements, the hood's center peak, and the cross lines on the rear doors - all of which pay homage to Lamborghini's storied past.

A glance at the Urus' exterior reveals another nod to Lamborghini's rich history in automotive design - specifically, its iconic LM002 model. The "Powerdome" element on the hood is a clear reference to this heritage piece, hinting at the power and presence that lies beneath. It's here that we get our first glimpse into what Lamborghini has been working on - an engine that packs a punch.

The Urus boasts some truly impressive features, including frameless doors that recall designs from Marcello Gandini's Countach and Miura models. This attention to detail speaks volumes about the care and thoughtfulness that went into designing this vehicle. It's not just about function; it's also about form and aesthetics, making it a true masterpiece of automotive engineering.

Finally, we can't help but be drawn in by the Urus' big, bold statement-making wheels - 21-inchers to be exact. These aren't just for show; they're part of Lamborghini's vision for this car - one that combines high-performance capabilities with undeniable style and flair. It's clear that every aspect of the Urus has been designed with its target audience in mind: someone who wants the thrill of driving a supercar but still needs the practicality of an SUV.

Overall, the Lamborghini Urus is more than just another car; it's a reflection of the brand's unwavering commitment to innovation and pushing boundaries.

WEBVTTKind: captionsLanguage: en(engine revving)- This is an SUV. (laughing)Automobili Lamborghini.The House of the Raging Bull.Since their first car,they've established themselves asthe leader in mold breaking design,and ground shakingperformance. (engine purring)Sport utility vehicles arethe fastest growing segment ofthe automotive market.And they're by far the most profitable.Lamborghini's hope is that this time,the S in SUV stands for Supercar.We're 'bout to go bumper to bumper,on the Lamborghini Urus.Urus, (chuckles) Urus(foreign accent) Urus.Ur (makes engine purring noise) us.(upbeat music)Part of being an SUV meansyou have to look like an SUV.So if you don't likethose, you won't like this.But!I love SUV's 'cause Iwanna' have kids one day.Conceiting that it looks like an SUV,the Urus still looks verymuch like a Lamborghini.Iconic shapes and details canbe immediately recolonized.From the hexagonal elements,the hood's center peak,and the cross lines on the rear doors.The extreme portions andsingular silhouette line,further drive home the fact that this SUVcame from Sant'Agata Bolognese.there's hint of theLM002 here on the hood.In what Lamborghini calls Powerdome.And no, by Powerdome I don't mean a lotof fun on a Saturday night.I mean this thing,it's supposed to hint at the powerand position of the engine.One of my favorite elements of this car,is the frameless doors.I mean where have youseen that in another SUV?It's a nice little,to Marcello Gandini's Countach and Miura.The more you know.You know what else screams(screaming) hey I'm a Lamborghini?Big ass wheels.Comes with 21" standard.These are the optional 22",and you can also get them in 23".Like Michael Jordan, that was his number.Before he came back he was 45,but you can't get 45" 'cause (chuckles)that would be too big.The Urus is meant to be tracked daily,and even taken off road to get muddy.So Pirelli manufactures no less thansix different tires for the gravel pull.These are the Pirelli P Zeromax performance summer tires,because we live in LasAngeles and today isthe only day its rainedin the past 25 years.They are undeniably Lamborghini.A look that is only buttress by thesemassive calipers and rotors.The Urus has the biggestfrom factory brake rotors,ever on a production car.- Look at the size of that thing.- Carbon ceramics are standard andthey measure a whooping17.3 inches upfront.To put that into perspective,this is the biggest pizzathat the best producerI've ever worked with could find.And it's over an inch smallerthan the front rotors.(muffled by food) it taste better thancarbon ceramic though that's for sure.(awkward laughter)The Urus.(funny voice) Urus.The (coughs) Urus.The Urus is the fastest factory SUV,in the world!With a top speed of aninsane 195 miles per hour.It gets to 60 from astop, in just 3.6 seconds.Which is 1/10 of a second slowerthan the Jeep Trackhawk SRT.Which I've been in, I pooped my pants.Oh my god! (laughing)(engine purring)All four wheels, breakless!The Urus gets its name from um,(yells) A bull! (chuckles)But the Urus isn't just any bull,it was a legendary European wild ox.They've since gone extinctand become a thing of legends.A primal, legendary, wild bull.(bellows) To which, allother bulls must bow!(fingers snap) that's a goodname for a Lamborghini SUV.(upbeat tune)I just wanna' point out, mud.'Cause this this thingreally does go off road.It was filthy when it showed up,they offered to clean the inside but,we said no.Let them see what the Urus is capable of.And in this case it's off road fun, man!While Lamborghini hasbeen known for massive,naturally aspirated midengine V10's and 12'sthe Urus breaks thisconvention in favor ofsomething a bit more practical.Because you know, when you're buyinga $200,000 SUV, you'relookin' for practicality.Under its front hood you'll find amodified version of Audi's 4L V8,an engine the Urus shares with otherVW group performers like,the Porsche Cayenne Turbo,and the Panamera Turbo, and the Audi RS7.This thing is basically a lifted RS7.The engine pushes out 651 horsepower.And 627 pound feet of torque.And for the first time Lamborghiniis using forced inductionfrom the factory.It uses a twin turbo set up, or Bi turbo.As they say in Europe.(soft music)Like this video, buy my shirt.Like this video, buy my shirt.DonutMedia.com, like button.Another reason for a smaller engine,is weight conservation.The Rambo Lambo tipped thescales at about 6,000 pounds.But the Urus takes that V8,and strategic use ofcarbon fiber throughout,weighs only 4,850 LB's.Giving it a remarkablepower to weight ratio.Power that drive through an eight speed,all wheel drive, drivetrain who usestorque sensing differentialsat default settings.Torque is split 40/60 front to rear.But, up to 70% of the torquecan be set to the front,or 87% to the rear.It all depends on drivemode, and settings.It's all up to you. (blows a kiss)The great thing about makinga super car inspired SUV,is that what makes Lamborghini'sgreat on the track,lets the Urus preform well in the crud.I'm talkin' 'bout four wheel steering.Adaptive air suspension.Active dampers, all of whichcan adapt to road conditions.They behave differentlydepending on how you set them up.Which we'll get to once I'm inside,which we're gonna' enter from back here.I'm gonna' remind you again,that unlike its super car bro bro'swith only glove box storage,the Urus is designed for utility.And that means, room in back for thangs'.The Urus has 22 cubicfeet of storage space,under the rear tailgate,which is roughly 21 more cubicfeet than most Lamborghini's.And it increases to 56 cubic feet,if you fold down the rear seats.Yeah, a Lamborghini withnot only rear seats,but foldable ones!I mean, take a look atthis rear lift gate.Yeah it's an SUV but itsunmistakably Lamborghini.(muffled) its about four feet higher thanyou'd normally find on the Lambo.And yeah, this wing ismuch less pronounced.But between its massive rear window,these integrative tail lights,the functional diffuserbeneath the bumper,and this long cursive Lamborghini script.It harkins back to someof the iconic V12'sthat Lamborghini similarlycovered with glass.Only here it's one piece,and it's all vertical.Just starting off it'sfrickin' awesome in here.While the outside screams(yells) I am a Lamborghini!The inside subtlety whispers(whispering) James I'm a Lamborghini andI love you.Just like in all Lamborghini'sall of the stitching is done by hand.And just like other Lamborghini'syou can choose the wood,the leather, the thread color, the carpet,the options are nearly limitless.We went to the Lamborghini factoryand they literally havehundreds of colors of leather.And if you can't find one in their books,they will color to match.Like I could walk intoLamborghini and be like,could you make me a leather this color?And they'd be like, yeah we can.And then I would just look like afloating head driving down the road.The dash and all of the controlsare definitely Lamborghini.The start, stop buttonis like a fighter jet.Just like the Aventador which is a trip,being in a car this big,with this much visibility.And here's something that I have notseen in a car before,three screens! (chuckles)One screen is for the instruments,one screen is for the infotainmentand the third is for comfort functions.Something new for Lamborghini.And it includes avirtual keyboard feature,with handwriting recognition,because when you drive a car like thisyou don't text, you write letters.Only do that while parked.Even the windshield has options!You can even chooseglass that is both heat,and acoustic insulated.And for the market thatthe Urus is gunning for,it's important to havethings in here quiet.A bit more peaceful,because unlike most Lamborghini's this oneis built to carry babies.(baby voice) To fall asleep on the wayback from the grocery store.And only Sandra Bullock in Bird Box,could miss that there's room forthree or four of your friends.Don't put that in.Every single seat has thesame attention to detail,that goes into the drivers and thatsimply drenches the interior in luxury.You can do four bucket seats,with a rear center consol or,a rear bench seat to fit atotal of five passengers.It all depends on howmany friends you have.Do you have four friends or three?The back seats also haveheating and cooling,just like the front seats.And (engine roar) dude,cooled seats, best invention ever.Now let's talk about the tech,'cause there's a lot of it.Breezing through this control panelwill remind you that you'rein a sports oriented SUV.Lamborghini calls thistheir Anima Selector,and says it's the secret ofLamborghini driving dynamics.You can change the spirit of the car.They adjust just about everything fromtorque distribution to vehicle height.Strada or street, in Italian.Provides ease of driving,comfort and safety.Sport, which is Italian for sport.Prioritizes agility and responsiveness,or fun ness.Corsa give you precisionand maximum performance.And unique to the Urus arethree additional off road modes.Neve, which is Latin for snow.Ensures ease and safetyeven on slippery surfaces.Terra, dirt.And Sabbia for sand.You guys know what sand is? (chuckles)And finally keeping with theEwgene inspired Anima name,EGO mode is totally custom.You think that you can program it betterthan the guys in Italy?Be my guest, bro.There's an optional head updisplay, and night vision.Both of which are pretty sick,and will make you feel like you'rein a (whispers) spy movie.(bubbling water)It also has massage seats.Wireless charging, in yourlittle cubby for your phone.And one of my favorite things,which is starting toshow up in these cars.The little key cabin.So the key can just chill right there.Where's the key?Oh, he's in the key cubby.The touch screens are really nice,and they have Haptic Feedback,like your iPhone, like youknow when you're texting.And it's like (ticka' ticka' ticka')Lets not forget the coolestpart about a Lamborghini,the way they sound.And the Urus, is no exception.(engine purring)(engine revving)(giggles) This is an SUV!- Your Mobiledevice is still in the vehicle.- Whoa!Dude, the car just reminded me thatmy phone was in the cubby.(electronic music)Lamborghini is obviously hoping thatUrus will be a great success.And so far, the numbers look good.Lamborghini produced around5,000 cars last year.And over 1,000 of them were the Urus.And for 700 of these new Urus owners,it was their first Lamborghini.By the end of this year which is 2019,if you're watching this in the future.If so, try and come backand send me message,I wanna' win the lottery.But by the end of this year,Lamborghini's projected to sellabout 4,000 Uruses alone.Almost doubling their total production,some argue that a SUV from Lamborghini,is a crime against the natural orderof the automotive world.(head in corner saying no)To them I'll point outPorsche, Mercedes, Bentley,and even Aston Martin.Everyone has one,the automotive landscape is changing.Lamborghini has neverbeen known for subtlety.And what could be less subtle,Ny, more Lambo guy ny,than 195 MPH truck?(chuckles)Thanks for watching Bumperto Bumper every Tuesday.I'm gonna' take you through all thedetails of all the coolest cars in world.Up to Speed is still every Thursday.You wanna' learn more about Lamborghini,check out this episode of That Show,you wanna' learn more about turbos,which this one has two of!Watch this episode of Science Garage.You want that airfreshener, or this shirt?Go to DonutMedia.com and get yourself one.Thanks to Newport Beach Lamborghini,for letting us borrow this car.Follow me on Instagram @JamesPumphreyif I get 100,000 followersI'm gonna send you a hat,from NASCAR tire.One of you.Alright, I love you.