**Motorola's Shift in Strategy**

In 2013, Motorola began down a very different path from its rivals by focusing on user experience first and foremost. This meant forgoing the spec race in favor of clean, non-bloated software that had a few meaningful additions. The original Moto X was a prime example of this approach, which aimed to provide a near-stock look and feel while still offering customization options. By prioritizing user experience, Motorola aimed to differentiate itself from competitors who focused on showcasing the latest hardware specs.

While this strategy can be successful for companies like Motorola, it may not resonate with every consumer. Most users are motivated by more instinctual factors such as thinner phones, sexier designs, and advanced features like fingerprint scanners. However, Motorola's decision to focus on user experience ultimately paid off in a significant way. The company was able to reinvent the budget space with the debut of the Moto G, which showed that you could still provide an excellent Android experience with reasonable specs at an affordable price.

The Moto G was a game-changer for Motorola, as it attracted a large number of customers who were looking for a smartphone without breaking the bank. The phone's success can be seen in Motorola's sales figures, which have grown significantly over the past year. In fact, according to Lenovo's earnings report, Motorola sold about 10 million smartphones during the same quarter last year, representing more than 100% growth from the same period in 2013. This is a testament to the effectiveness of Motorola's strategy and its ability to connect with customers who value user experience.

**The Rise of User Experience**

Motorola's emphasis on user experience has had a ripple effect on the industry as a whole. Other manufacturers, such as LG and Samsung, have followed suit by prioritizing user experience in their own product lines. For example, Samsung released the Galaxy S6 with the goal of providing a more premium flagship experience while also offering users the option to choose between curved and standard screens.

LG, on the other hand, took a different approach with the G4, which featured leather and plastic covers in multiple colors to cater to customers' individual styles. The company also made significant improvements to its software, including optimizing the performance of its Snapdragon 808 processor. These efforts paid off, as the LG G4 performed smoothly and offered an excellent user experience.

**Camera Upgrades**

One area where Motorola has fallen short is in camera performance. However, both Samsung and LG have made significant strides in this area by improving their software and hardware capabilities. The Galaxy S6, for example, features advanced camera software that provides optimal photo and video taking experiences. Similarly, the LG G4 boasts a high-quality camera system that delivers excellent results.

**Rumors Surrounding the Moto X 2015**

Rumors are already circulating about the next-generation Moto X 2015, which is expected to feature significant upgrades over its predecessor. According to Gadgets Portal, the new phone may sport a Snapdragon 808 processor, 4GB of RAM, and a 5.2-inch QHD display. The camera system is also rumored to be improved, with a 16-megapixel rear-facing camera and a 5MP front-facing camera.

The Moto X 2015 is expected to offer a massive 3,000mAh battery, which would provide all-day power for users. While these rumors are still unconfirmed, they suggest that Motorola is committed to continuing its focus on user experience and delivering high-quality hardware and software features.

**Earning Loyalty**

So, what makes a manufacturer earn the loyalty of their customers? According to industry experts, it's not just about producing high-quality products; it's also about creating an emotional connection with your audience. When you buy a phone, you're not just buying a device – you're committing to a relationship that will last for years to come.

In recent years, companies like Samsung and Apple have managed to earn the loyalty of their customers by providing consistent experiences across all their products and services. This approach has enabled them to build a loyal customer base that is willing to purchase their devices repeatedly over the course of 5-10 years.

However, Motorola's success with the Moto G suggests that this approach can also work for other manufacturers. By focusing on user experience and delivering high-quality products at affordable prices, Motorola was able to attract a large number of customers who were looking for a smartphone without breaking the bank.

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"WEBVTTKind: captionsLanguage: enthis episode of Android weekly is brought to you by domain.com do you know what motorol is like right now Motorola is a little bit like the pretty girl next door who says hey handsome boy when you're done with the flashy expensive cheerleader come on by next door and I'll give you more options now to intelligently make the argument I'm going to make today we need to define the nebulous term user experience now Wei calls it the overall experience of a person using a product such as a website or computer application especially in terms of how easy or pleasing it is to use in 2013 Motorola began down a very different path from its Rivals with the original Moto X forgoing the spec race in favor of focusing on user experience first and foremost that meant clean non- bloated software that had a few meaningful additions But ultimately kept to a near stock look and feel it also meant more customization options so people could have their phones better EXP Express their own style here's the problem though although this strategy can work and it certainly has for Motorola most users don't go into a retail store saying hey I'm looking for a phone with a better user experience people tend to be motivated by more instinctual things like a thinner phone a sexier phone that cool fingerprint scanner but if you can finally get with the proverbial Girl Next Door you end up being much more loyal in the long run and I think Motorola knew this when they aimed to reinvent the budget space with the debut of the Moto G up until that point most handsets that were affordable sub $250 were cheap garbage that made major concessions on Hardware software and design the Moto G showed you you could still provide an excellent Android experience with reasonable solid specs and yet offer it at a price tag that wouldn't break the bank for most consumers you see now that's a compelling pitch what can a $600 flagship phone do that the Moto G Can't not a whole lot so now I know what you're thinking is this whole new emphasis on user experience actually making Motorola cheddar yes according to an earnings report released by parent company Lenovo Motorola sold about 10 million smartphones during the same quarter of last year now it doesn't specify which smartphone sold exactly though it is safe to say that Moto G was probably responsible for most of those sales now what's even more impressive is that this is more than 100% growth from the same quarter of 2013 so what can we expect from Motorola and other manufacturers for the rest of 2015 it seems that oems are finally starting to get it user experience is King the two biggest examples are LG and Samsung for Samsung the Galaxy S6 was an opportunity to reinvent themselves giving users a more premium Flagship and also providing the option of both curved and standard screen models with Aesthetics being the biggest difference between the two even more important than the design Samsung worked hard to optimize its software surprising much of the world by ditching many of its own apps and services to provide provide the cleanest version of Touchwiz to date turning to the LG G4 you'll find leather and plastic covers in multiple colors making it easier for customers to choose the LG G4 that best represents their style you'll also find that LG chose the more modest Snapdragon 808 over the 810 and worked with Qualcomm to optimize this experience so it actually perform smoother than the 810 powered LG glex 2 one shared aspect where both manufacturers improved the user experience was the camera both improving the software Ware and Hardware to ensure an optimal photo and videot taking experience curiously enough that's one area in the user experience where Motorola has been less than impressive but let's just take a moment and geek out on the rumors surrounding the Moto X 2015 the new spec rumors come by way of gadgets portal the specs claim we'll see a Snapdragon 808 processor 4 GB of RAM a 5.2 in QHD display a 5 megap front- facing camera and a 16 map rear facing camera and a massive 3,00 280 mAh battery you see the bottom line is that phone manufacturers don't just want you to buy their phone they want you to buy their phone again and again and again over the next 10 years so my question to you is has a manufacturer earned that level of loyalty with you yet will you buy a Samsung Galaxy phone for the next 5 10 years I know I'm not there yet are you so a quick update on my brother and Android Hindi you see Joe didn't actually know that I used our own coupon code Android to buy the domain name don't be cuther fruit.com because I have faith that when you take a and the Android Army Poof Magic can happen why because no domain name extension tells your story with the same level of trust is aom or net domain namec and net domain name extensions inject credibility into your online presence and who doesn't want more credibility you can save 15% on domain name and web hostings when you use our coupon code Android at domain.com checkout don't forget 15% off when you use our coupon code Android when you think domain names think domain.com so if you guys don't know what the heck I was talking about go check the top show right here and watch to the very end and be my Huckleberry # don't be cute eat the fruit I should see you later on Android weekly athis episode of Android weekly is brought to you by domain.com do you know what motorol is like right now Motorola is a little bit like the pretty girl next door who says hey handsome boy when you're done with the flashy expensive cheerleader come on by next door and I'll give you more options now to intelligently make the argument I'm going to make today we need to define the nebulous term user experience now Wei calls it the overall experience of a person using a product such as a website or computer application especially in terms of how easy or pleasing it is to use in 2013 Motorola began down a very different path from its Rivals with the original Moto X forgoing the spec race in favor of focusing on user experience first and foremost that meant clean non- bloated software that had a few meaningful additions But ultimately kept to a near stock look and feel it also meant more customization options so people could have their phones better EXP Express their own style here's the problem though although this strategy can work and it certainly has for Motorola most users don't go into a retail store saying hey I'm looking for a phone with a better user experience people tend to be motivated by more instinctual things like a thinner phone a sexier phone that cool fingerprint scanner but if you can finally get with the proverbial Girl Next Door you end up being much more loyal in the long run and I think Motorola knew this when they aimed to reinvent the budget space with the debut of the Moto G up until that point most handsets that were affordable sub $250 were cheap garbage that made major concessions on Hardware software and design the Moto G showed you you could still provide an excellent Android experience with reasonable solid specs and yet offer it at a price tag that wouldn't break the bank for most consumers you see now that's a compelling pitch what can a $600 flagship phone do that the Moto G Can't not a whole lot so now I know what you're thinking is this whole new emphasis on user experience actually making Motorola cheddar yes according to an earnings report released by parent company Lenovo Motorola sold about 10 million smartphones during the same quarter of last year now it doesn't specify which smartphone sold exactly though it is safe to say that Moto G was probably responsible for most of those sales now what's even more impressive is that this is more than 100% growth from the same quarter of 2013 so what can we expect from Motorola and other manufacturers for the rest of 2015 it seems that oems are finally starting to get it user experience is King the two biggest examples are LG and Samsung for Samsung the Galaxy S6 was an opportunity to reinvent themselves giving users a more premium Flagship and also providing the option of both curved and standard screen models with Aesthetics being the biggest difference between the two even more important than the design Samsung worked hard to optimize its software surprising much of the world by ditching many of its own apps and services to provide provide the cleanest version of Touchwiz to date turning to the LG G4 you'll find leather and plastic covers in multiple colors making it easier for customers to choose the LG G4 that best represents their style you'll also find that LG chose the more modest Snapdragon 808 over the 810 and worked with Qualcomm to optimize this experience so it actually perform smoother than the 810 powered LG glex 2 one shared aspect where both manufacturers improved the user experience was the camera both improving the software Ware and Hardware to ensure an optimal photo and videot taking experience curiously enough that's one area in the user experience where Motorola has been less than impressive but let's just take a moment and geek out on the rumors surrounding the Moto X 2015 the new spec rumors come by way of gadgets portal the specs claim we'll see a Snapdragon 808 processor 4 GB of RAM a 5.2 in QHD display a 5 megap front- facing camera and a 16 map rear facing camera and a massive 3,00 280 mAh battery you see the bottom line is that phone manufacturers don't just want you to buy their phone they want you to buy their phone again and again and again over the next 10 years so my question to you is has a manufacturer earned that level of loyalty with you yet will you buy a Samsung Galaxy phone for the next 5 10 years I know I'm not there yet are you so a quick update on my brother and Android Hindi you see Joe didn't actually know that I used our own coupon code Android to buy the domain name don't be cuther fruit.com because I have faith that when you take a and the Android Army Poof Magic can happen why because no domain name extension tells your story with the same level of trust is aom or net domain namec and net domain name extensions inject credibility into your online presence and who doesn't want more credibility you can save 15% on domain name and web hostings when you use our coupon code Android at domain.com checkout don't forget 15% off when you use our coupon code Android when you think domain names think domain.com so if you guys don't know what the heck I was talking about go check the top show right here and watch to the very end and be my Huckleberry # don't be cute eat the fruit I should see you later on Android weekly a\n"