**From Intimidation to Success: The Rocket Book Story**

Working on shipping their first product was intimidating for the team behind Rocket Book. They were laughed at when they appeared on set, but that all changed during the 2016 holiday season and the airing of their episode on Shark Tank. This pivotal moment marked a turning point in the company's growth, as they became the number one selling notebook on Amazon.

**The Everlast Notebook**

Rocket Book's success can be attributed to their innovative products, starting with the Everlast notebook. This product took off explosively, with 10 million dollars in revenue generated between September and May of that year. The Everlast notebook is a paper and pen experience that comes with Pilot FriXion pens, which are designed to write like a ballpoint but without the mess. These pens use special ink that doesn't wipe off easily, allowing users to reuse them endlessly. To complement this writing experience, Rocket Book also developed an app that allows users to scan their notes and send them directly to Google Docs or email.

One of the coolest features of the Everlast notebook is its ability to transcribe handwritten notes into digital format. Users can simply upload a photo of their page using the Rocket Book app, which will automatically detect and transcribe their handwriting. This feature has been particularly popular among students, researchers, and professionals who value convenience and organization.

**Rocket Board: The Next Generation**

Following the success of the Everlast notebook, Rocket Book set its sights on creating an innovative new product - Rocket Board. This revolutionary tool is designed for whiteboards and turns them into digital canvases. By scanning a Rocket Board with the Rocket Book app, users can instantly share their work with others in real-time or send it directly to cloud storage services like Google Drive.

Rocket Board is equipped with magical beacons that make it easy to scan and share content on any whiteboard. The device uses advanced technology to detect and recognize marks made on the board, allowing for seamless integration with digital tools. Rocket Book's team was excited to develop this product in response to user requests, and they believe they've nailed it.

**Exciting Plans Ahead**

Rocket Book is already working on its next project - a Kickstarter campaign set to launch on Monday. The company is confident that their fans will support another innovative product from the creators of Rocket Book and Everlast. With a strong team behind them, Rocket Book is poised for continued success in the market for digital note-taking solutions.

**Availability and Sales**

Rocket Book products can be found on Amazon.com as well as in Staples and Target stores nationwide. The company has recently announced an exclusive sale - 25% off all Rocket Book products through midnight on Monday's launch day. With this limited-time offer, fans of the brand will have a unique opportunity to get their hands on the latest products from Rocket Book.

**Conclusion**

Rocket Book's journey from intimidation to success is a testament to innovation and hard work. From their early days as an underdog startup to their current status as a leading provider of digital note-taking solutions, the company has consistently delivered exciting new products that meet the needs of its users. With the launch of Rocket Board and continued growth in sales, it's clear that Rocket Book is here to stay - and fans can't wait to see what's next for this dynamic team.

"WEBVTTKind: captionsLanguage: enwe're very excited now to have to the two co-founders of rocket book we've got Joe LeMay and Jake Epstein joining us here live on the show hello Joe and Jake hey great to be here great to be on Digital Trends thanks Greg thanks for hopping on you know I have to ask this right off the bat we've been talking a lot about Mars lately here on the show I got to ask are you in fact on the starship with Elon Musk right now graphics are incredible that you have my god right Joe Jake okay let's talk about the company let's talk about rocket book I know you have a pretty interesting story for how it was founded then what kind of go into what rocket book is but let's talk about that founding story yeah sure so I'm Joe I'm a co-founder here and you know back in the day when I was an engineer and a technology salesperson as well I was a notebook guy a whiteboard guy I was in meetings taking notes until one day I went into an important sales meeting grabbed out my notebook where I had a bunch of prep notes for I was gonna have a fantastic meeting and wouldn't you know I grabbed the wrong notebook and and so since then I tried all these all the different tablet solutions electronic tens scanning apps and nothing felt quite right to me so I had the idea for what is really um something is still a paper notebook in its essence totally unplugged but works with our our app and our proprietary page to do cool and helpful things with your notes so you scan in your notes and boom it goes automatically you know where you want it that was the initial idea of the product you know when I when I was working on I was trying to think who could help me with this and I was having a couple beers at the Sligo pub in Somerville Jersey on joke joke pitches to me had a complete dive bar overnight and I'd say it's a great story because he he started getting going tonight I immediately got excited not just because I'm a notebook guy thinking that from a career position standpoint we're so busy building technology into you know bikes and sneakers and toasters and meanwhile the notebook was just sitting there collecting dust in fact the cool notebooks are made to look like they're from the 19th century and so we just got on this role at the Sligo and months we had our first indiegogo live for the rocket book we woke up the next morning took up our hangover and got to work we launched it originally on IndieGoGo as a crowdfunding campaign where we most we had some working prototypes they get kind of working ish yeah enough to put a video together and we we press go on that and you get a little notification every time you get a backer and it was cool it hear a little ding every once in a while but on the third day we got in that IndieGoGo newsletter and Jake and I were staying at an Airbnb and in San Francisco at the time after launch and uh and we did you know our third day after launch we did 100k in one day and and and we then realized hey maybe we we have an idea here we actually better get to work and finalize this brother yeah that that is really impressive on a number of levels I can only imagine how satisfying that is hearing the ding when you put so much time into it but also just that it survived the few drinks in at a at a bar because I've heard a lot of ideas pitched at bars and for it to make it actually this far I mean obviously you had something that was legitimate past that so Congrats on surviving that side already but you've got so you got this go and you start getting the backing where do you go from there and then I want to get into the actual product itself but you didn't back me and then you said you know now we actually have to come up with something so what's that next step that you had to take yeah well our original product that was first product was a notebook that had these digital capabilities I work with the app but you could reuse it by putting the notebook in a microwave right so wave right here everything is nicely wave safe it's engineered etc but to get this thing to work properly and one microwave was pretty trivial but in all of these microwaves around the world was more complicated so we're a little late going through testing and getting things out to backers who had pre purchased it but we've finally got it out and you know then Shark Tank gave us a call after they saw our big multi-million crowdfunding campaign we just got got things out to backers and then we got on Amazon and we we start and then we filmed for for Shark Tank in September of 2015 sixty-two thousand six two years ago yeah so you wand on I don't and it's just been this has been you know a rocket ship you know since since then I love I love the analogy right there that was perfect perfectly done no I think that's great you know and you got on Shark Tank and like you said I mean what was that experience like walking in there with that I mean how intimidating is it walking into that set it's intimidating and yeah we were early on we just wanted EECOM to be commerce before that we had a it was like a two million dollar crowdfunding campaign when we got on there and we were still like working on shipping our first product so it was intimidating and you know we we got laughed off when we were on set and then what happened was the holiday season of 2016 and into the shark tank aired is when the company really blossomed we became the number one selling notebook on Amazon we developed our next product which is the Everlast and we took that we really just just even before we are episode aired own explosively in that it was like basically a school year had gone but between when we filmed and when we aired September to May and boom I mean it was it we did about 10 million dollars in revenue we launched our next product and it's just been you know since then we've watched you know in total almost um shift about two million books total so far and it it's just it's just growing and growing and so is our team that is so impressive well let's let's talk about Everlast let's talk about this this new product that you have don't you walk us through what it is that we're looking at and what you get with this yeah so this is now the number one selling notebook on Amazon where you can get it or you can get on rocket book comm it really is a paper and pen experience it comes with a pilot FriXion pennant these are like a buck to replace or just like any pen you can get them everywhere it really is a ballpoint writing experience I don't know if you can see that in the camera but uh it doesn't wipe off but just a little bit of moisture whether it's a paper towel or the microfiber cloth we give you it just comes off perfectly and so you can reuse it endlessly and of course before you wipe away your notes you'll want to use the rocket book app to scan your notes and when you do east on where you've marked and pre-configured here if your your page to go boom that'll go right to let's say my math folder in Google Docs without me having to press all these buttons to get it there and it'll transcribe my notes if I even write fairly neatly and send them to me over email if I like a cool feature we've recently added as a smart title so we'll even transcribe the title of your document to put a couple hashtags at the top your your page yeah that is actually something I would absolutely use I love the idea number one that you it's not as very you know a really really expensive pen that you have to get to work with this you said the other pens are like a dollar so that's great because I lose those all the time but also just the idea you know of writing in your normal handwriting can have that transcribed and sent directly to where you go that's a that's a really really great feature unplugged notebook when you're using this feature so what's next for rocket book now that you have this out it's obviously hugely successful do you have ideas for going forward we're working on our next one here which is called rocket board okay oh you sure rocket board is just for stickers you can attach the why don't we just bring the way I do there had to be something new my dear this is rocket board we're lucky rocket board is for magical beacons that you can stick to the corner of any whiteboard and it basically turns the whiteboard into a rocket webpage so you can scan it with a rocket book app and instantly blast it to extract Channel or Google Drive and we even have a live mode where you can share it in real time other people like on a so I could just say to you hey gonna rocket board comm slash 1 to 9 or and boom your you're watching my the current version of my whiteboard on so we're really excited about this this really came from you know our users requesting that we have rocket book functionality built for whiteboards and we think we've really really nailed it that is fantastic so when is this come out Kickstarter launches on Monday and so if you're interested sign up on our website or on our newsletter well Joe Jake thank you so much for hopping on here that is it's fascinating you guys are obviously gonna need to get back to the bar and have a few more drinks to think about your next product because it worked for you so far and this is a really fascinating to have you on here so you said rocket book I mean on Amazon where else can everybody people pick up the ever last book in plenty of plenty of staples Walmart and Target stores not all the plenty of them amazon.com is probably your best bet if your Amazon chopper or our website get rocky book calm we're having sale yeah sunny Monday extended 25% off through midnight tonight nice perfect timing then I will guys thank you so much for hopping on the show today that is fantastic and best of luck with everything else that you got going onwe're very excited now to have to the two co-founders of rocket book we've got Joe LeMay and Jake Epstein joining us here live on the show hello Joe and Jake hey great to be here great to be on Digital Trends thanks Greg thanks for hopping on you know I have to ask this right off the bat we've been talking a lot about Mars lately here on the show I got to ask are you in fact on the starship with Elon Musk right now graphics are incredible that you have my god right Joe Jake okay let's talk about the company let's talk about rocket book I know you have a pretty interesting story for how it was founded then what kind of go into what rocket book is but let's talk about that founding story yeah sure so I'm Joe I'm a co-founder here and you know back in the day when I was an engineer and a technology salesperson as well I was a notebook guy a whiteboard guy I was in meetings taking notes until one day I went into an important sales meeting grabbed out my notebook where I had a bunch of prep notes for I was gonna have a fantastic meeting and wouldn't you know I grabbed the wrong notebook and and so since then I tried all these all the different tablet solutions electronic tens scanning apps and nothing felt quite right to me so I had the idea for what is really um something is still a paper notebook in its essence totally unplugged but works with our our app and our proprietary page to do cool and helpful things with your notes so you scan in your notes and boom it goes automatically you know where you want it that was the initial idea of the product you know when I when I was working on I was trying to think who could help me with this and I was having a couple beers at the Sligo pub in Somerville Jersey on joke joke pitches to me had a complete dive bar overnight and I'd say it's a great story because he he started getting going tonight I immediately got excited not just because I'm a notebook guy thinking that from a career position standpoint we're so busy building technology into you know bikes and sneakers and toasters and meanwhile the notebook was just sitting there collecting dust in fact the cool notebooks are made to look like they're from the 19th century and so we just got on this role at the Sligo and months we had our first indiegogo live for the rocket book we woke up the next morning took up our hangover and got to work we launched it originally on IndieGoGo as a crowdfunding campaign where we most we had some working prototypes they get kind of working ish yeah enough to put a video together and we we press go on that and you get a little notification every time you get a backer and it was cool it hear a little ding every once in a while but on the third day we got in that IndieGoGo newsletter and Jake and I were staying at an Airbnb and in San Francisco at the time after launch and uh and we did you know our third day after launch we did 100k in one day and and and we then realized hey maybe we we have an idea here we actually better get to work and finalize this brother yeah that that is really impressive on a number of levels I can only imagine how satisfying that is hearing the ding when you put so much time into it but also just that it survived the few drinks in at a at a bar because I've heard a lot of ideas pitched at bars and for it to make it actually this far I mean obviously you had something that was legitimate past that so Congrats on surviving that side already but you've got so you got this go and you start getting the backing where do you go from there and then I want to get into the actual product itself but you didn't back me and then you said you know now we actually have to come up with something so what's that next step that you had to take yeah well our original product that was first product was a notebook that had these digital capabilities I work with the app but you could reuse it by putting the notebook in a microwave right so wave right here everything is nicely wave safe it's engineered etc but to get this thing to work properly and one microwave was pretty trivial but in all of these microwaves around the world was more complicated so we're a little late going through testing and getting things out to backers who had pre purchased it but we've finally got it out and you know then Shark Tank gave us a call after they saw our big multi-million crowdfunding campaign we just got got things out to backers and then we got on Amazon and we we start and then we filmed for for Shark Tank in September of 2015 sixty-two thousand six two years ago yeah so you wand on I don't and it's just been this has been you know a rocket ship you know since since then I love I love the analogy right there that was perfect perfectly done no I think that's great you know and you got on Shark Tank and like you said I mean what was that experience like walking in there with that I mean how intimidating is it walking into that set it's intimidating and yeah we were early on we just wanted EECOM to be commerce before that we had a it was like a two million dollar crowdfunding campaign when we got on there and we were still like working on shipping our first product so it was intimidating and you know we we got laughed off when we were on set and then what happened was the holiday season of 2016 and into the shark tank aired is when the company really blossomed we became the number one selling notebook on Amazon we developed our next product which is the Everlast and we took that we really just just even before we are episode aired own explosively in that it was like basically a school year had gone but between when we filmed and when we aired September to May and boom I mean it was it we did about 10 million dollars in revenue we launched our next product and it's just been you know since then we've watched you know in total almost um shift about two million books total so far and it it's just it's just growing and growing and so is our team that is so impressive well let's let's talk about Everlast let's talk about this this new product that you have don't you walk us through what it is that we're looking at and what you get with this yeah so this is now the number one selling notebook on Amazon where you can get it or you can get on rocket book comm it really is a paper and pen experience it comes with a pilot FriXion pennant these are like a buck to replace or just like any pen you can get them everywhere it really is a ballpoint writing experience I don't know if you can see that in the camera but uh it doesn't wipe off but just a little bit of moisture whether it's a paper towel or the microfiber cloth we give you it just comes off perfectly and so you can reuse it endlessly and of course before you wipe away your notes you'll want to use the rocket book app to scan your notes and when you do east on where you've marked and pre-configured here if your your page to go boom that'll go right to let's say my math folder in Google Docs without me having to press all these buttons to get it there and it'll transcribe my notes if I even write fairly neatly and send them to me over email if I like a cool feature we've recently added as a smart title so we'll even transcribe the title of your document to put a couple hashtags at the top your your page yeah that is actually something I would absolutely use I love the idea number one that you it's not as very you know a really really expensive pen that you have to get to work with this you said the other pens are like a dollar so that's great because I lose those all the time but also just the idea you know of writing in your normal handwriting can have that transcribed and sent directly to where you go that's a that's a really really great feature unplugged notebook when you're using this feature so what's next for rocket book now that you have this out it's obviously hugely successful do you have ideas for going forward we're working on our next one here which is called rocket board okay oh you sure rocket board is just for stickers you can attach the why don't we just bring the way I do there had to be something new my dear this is rocket board we're lucky rocket board is for magical beacons that you can stick to the corner of any whiteboard and it basically turns the whiteboard into a rocket webpage so you can scan it with a rocket book app and instantly blast it to extract Channel or Google Drive and we even have a live mode where you can share it in real time other people like on a so I could just say to you hey gonna rocket board comm slash 1 to 9 or and boom your you're watching my the current version of my whiteboard on so we're really excited about this this really came from you know our users requesting that we have rocket book functionality built for whiteboards and we think we've really really nailed it that is fantastic so when is this come out Kickstarter launches on Monday and so if you're interested sign up on our website or on our newsletter well Joe Jake thank you so much for hopping on here that is it's fascinating you guys are obviously gonna need to get back to the bar and have a few more drinks to think about your next product because it worked for you so far and this is a really fascinating to have you on here so you said rocket book I mean on Amazon where else can everybody people pick up the ever last book in plenty of plenty of staples Walmart and Target stores not all the plenty of them amazon.com is probably your best bet if your Amazon chopper or our website get rocky book calm we're having sale yeah sunny Monday extended 25% off through midnight tonight nice perfect timing then I will guys thank you so much for hopping on the show today that is fantastic and best of luck with everything else that you got going on\n"