It's Thursday December 1st and two struggling wearable companies have joined forces in a bid to survive in a surprisingly shrinking tech marketplace.
Fitbit has purchased Pebble, a company that arguably was one of the first to make a truly usable smartwatch back in 2013. However, despite initially raising millions to fund their first watch, Fitbit has struggled to gain traction in the wearables market since Apple debuted its own Apple Watch in 2015. Pebble laid off a quarter of its workforce earlier this year, despite rolling out a new version of their smartwatch. This move suggests that even established players in the industry are struggling to compete with the likes of Apple.
Fitbit's stock price is currently hovering near eight bucks, which represents a decline of 60% since their initial public offering (IPO). The wristwear market has shrunk significantly over the past few years, with only Garmin and Samsung showing any signs of growth. This suggests that there may be fewer opportunities for wearable companies to succeed in the market.
In contrast to Pebble's struggles, Nokia is plotting a comeback as a major player in the tech industry. Microsoft bought Nokia's phone bid back in 2014, with the aim of bringing their Windows Phone OS to prominence. However, this move was met with limited success, and it appears that Nokia will now be rebranded as an Android-powered smartphone company.
Nokia's new venture aims to launch a range of Android-powered smartphones next year, with a price point of just $20. This is significantly cheaper than most other smartphones on the market, making it an attractive option for budget-conscious consumers in India and other Asian countries. Furthermore, Nokia has partnered with Foxconn, a company that also manufactures iPhones and other devices.
This partnership may help Nokia to tap into Foxconn's vast manufacturing capabilities, which could help to improve the quality and reliability of their smartphones. In fact, it's worth noting that once was a time when Apple's Maps app was considered the laughing stock of the tech world. However, under the leadership of Tim Cook, Apple has steadily improved its Maps app, making it one of the most reliable navigation systems on the market.
Despite this success, Apple's Maps app still lacks Google's Street View feature, which is widely regarded as a major advantage in terms of providing accurate and up-to-date information. However, rather than relying on traditional birds-eye views, Apple has enlisted the use of drones to improve its Maps data and design. In 2015, Apple filed an FAA request that granted them permission to use unmanned aerial vehicles (UAVs) for data collection, photography, and videography.
This move is part of a broader trend towards using drone technology in various industries, including mapping and navigation. ProGrade surveying and mapping company DJI has created several high-end drones, including the X6, which costs an impressive $221,000. Apple's decision to use drones like the X6 may help them to provide more accurate and detailed information for their Maps app.
However, it remains to be seen whether this new tactic will be enough to improve Apple's Maps app and put it on par with Google's Street View feature. In the meantime, it's worth noting that Nokia's rebranding as an Android-powered smartphone company may be an interesting development in the tech industry. With their range of budget-friendly smartphones set to launch next year, Nokia may well become a player to watch in the market.
The use of drones by Apple has also sparked interest in other companies looking to improve their navigation systems. As consumers increasingly rely on their mobile devices for directions and information, it's likely that we'll see more and more innovative uses of drone technology in the coming years.
In conclusion, this is an interesting development in the tech industry, with two struggling wearable companies teaming up to try and survive in a shrinking market. Meanwhile, established players like Apple are exploring new tactics to improve their navigation systems, including the use of drones. As the tech landscape continues to evolve, it will be fascinating to see how these developments unfold and impact consumers around the world.
In other news, Nokia's partnership with Foxconn is expected to help them tap into the vast manufacturing capabilities of the Taiwanese company. With a range of budget-friendly smartphones set to launch next year, Nokia may well become a major player in the market. However, it remains to be seen whether they'll be able to compete with established brands like Apple and Samsung.
As we look to the future, it's clear that drone technology is going to play an increasingly important role in various industries, including mapping and navigation. With companies like DJI creating high-end drones like the X6, it's likely that we'll see more innovative uses of drone technology in the coming years.