The Power of Playlists: Unlocking Your YouTube Channel's Growth Potential
As a YouTuber, you have access to one of the most powerful tools at your disposal: playlists. In fact, I can confidently say that using playlists has been instrumental in my channel's rapid growth from zero subscribers to over 700 each month in less than half a year. With the right approach, I'm sure you can achieve similar results.
The Key to Growing Your Channel is Building, Not Going Viral
It's easy to get caught up in the idea of going viral and trying to create content that will suddenly blow up into fame. However, this approach is often a recipe for disaster. As someone who has been in your shoes before, I can tell you that it's not about trying to go viral or getting overnight success. Instead, it's about building your channel and preparing it for any opportunity that comes your way.
I recently came across a video by the Content Bug, a creator who has been building her channel for two years and has just experienced an incredible growth spurt in the past few months. She's now at 27,000 subscribers and is still growing rapidly. While it's tempting to call this an overnight success, it couldn't be further from the truth. In reality, she's been working hard to build a channel that offers high-quality content and perfectly crafted playlists.
The Importance of Understanding the YouTube Algorithm
In order to truly leverage the power of playlists, you need to have a basic understanding of how the YouTube algorithm works. The algorithm uses stats such as CTR (click-through rate), watch time, and user behavior to rank videos. If you don't fully comprehend this system, I highly recommend watching my YouTube algorithm tutorial, which is also available in my YouTube for Gamers playlist.
Using Playlists the Right Way
So, how do you use playlists to build a channel that fuels your video and ranks better? The answer lies in creating playlists that are well-organized, diverse, and relevant to your audience. When adding new videos to a playlist, they immediately start getting views and ranking because all the videos in the playlist boost each other. This is known as the "playlist effect," where viewers are sent back and forth between videos, increasing engagement and watch time.
However, it's not just about throwing similar content together into a playlist. You need to think strategically about how you group your videos. For example, if you're creating a gaming channel, you might want to create playlists that focus on different genres or game types. This will help you attract viewers who are interested in specific types of content and increase engagement.
The Dangers of Inconsistent Playlist Creation
Unfortunately, many creators make the mistake of creating playlists that are inconsistent and lack cohesion. They might add videos of the same genre to a playlist without thinking about how they fit together or what they're trying to achieve. This can lead to a playlist that feels disjointed and unengaging, which is counterproductive to your goals.
To avoid this trap, take the time to think carefully about how you want to structure your playlists. Consider the types of content you want to feature, the tone you want to convey, and the emotions you want to evoke. By taking a thoughtful and intentional approach to playlist creation, you can build a channel that feels cohesive and engaging.
Conclusion
In conclusion, using playlists is one of the most powerful tools at your disposal as a YouTuber. By understanding how the YouTube algorithm works and creating playlists that are well-organized and relevant to your audience, you can unlock your channel's growth potential and achieve success. Remember, it's not about going viral or trying to create content that will suddenly blow up – it's about building a channel that fuels your video and ranks better. With the right approach, I'm confident that you can achieve similar results and take your channel to the next level.
WEBVTTKind: captionsLanguage: en- Playlists are one of the mostpowerful tools you have as a YouTuber.In fact, making use of playlistsis the most importantthing that I have doneto make my channel growfrom zero subscribersto seven-hundred each monthin less than half a year.If you use playlists in theway that I'm using them,I'm sure you can reach these same numbers.(upbeat music)- What's up everyone, Jellehere with 'The Video Nerd'.I know it's hard togrow as a small creatorbecause well, I'm onemyself, and a few months ago,I had to grow from zero subscribers.The biggest tip I can give you upfrontis that it's not about trying to go viralor anything like that at the start.It's about building yourchannel and preparing itfor any opportunity in the future.I just saw a video ofthe content bug beforestarting to record this one, and she wastalking about this too because she's juststarting to blow up.She's been building for two years toget 1K subscribers andin the last one or twomonths, she grew from 1Kto twenty-seven thousandsubscribers, and she'sstill growing very fast.She said to have peoplecall it an overnightsuccess, but that it can'tbe further from the truth.Well, yes, one of her videos blew up,and that made her get so many newsubscribers, but if all her other videoswould have been bad or her channelwouldn't have been organized so well,she would not have gottenall those subscribers.She's been building for two years on achannel that has binge-watchable contentand perfectly made playlists, etcetera.And that is what we'regoing to talk about today:using playlists the right wayto build a channel that fuels your videosto rank better and convertviewers into subscribers.To be able to follow this video,you should have a basicunderstanding of theYouTube algorithm andhow it uses stats, CTR,watch time, and userbehavior to rank videos.If you don't understand that conpletely,then I strongly advise you to watch myYouTube algorithmtutorial, which is also inthis YouTube for Gamers playlist.Making use of playlists is one of the mostimportant things that Ihave done to my channelto grow it so fast from the start,and I still feel the power of myStreamlabs OBS master course that I made.When adding new videos to the playlists,they immediately getviews and start to rankbecause all the videosin the playlist boosteach other and they are sending viewersback and forth between videos.But beware because it'snot just adding videosof the same genre to a playlist.You see this a lot.People make a playlist called,"Reviews" or "Gameplay"and then they put those kind of videosin that playlist.That's great, but it's not somethingthat will make you stand out and makeyour channel more powerfulthan that of someone else.If you're taking YouTube seriously,you're going to need a content planand not just put out videoswhen you feel like it.You see, the reason that mystreamlabs OPS master playlistworks so well is because it's like oneinsanely long tutorial or master classthat's cut into partsand put into a playlist.There's no double contentinside of the different videosbecause I planned everything I was goingto talk about in advance.People notice this,and they feel like theyshould watch every videoinside of the playlistto know everything aboutthis certain subject.The end goal when makinga playlist with videosthat that essentially are all part of onebig subject or explanationis to capture peopleinside of the playlist and keep them therefor as long as possible.It's exactly what I'm doingwith this video right now.It's part of the YouTubefor Gamers playlist,and my ultimate goal is in the first placeto make sure you learnsomething from this video,but also to send you to my playlistso that you will learn more about growingyour channel specifically,and you'll generatemore watch time for my channel.This is the secondvideo that I'm producingfor this YouTube forGamers playlist, but thereare already eight subjects that are listedand I already planned how I'mgoing to link them together.For example in my intro, I told youthat if you want to beable to follow this video,you have to understandthe YouTube algorithmand I advised you towatch that video first.Of course, since this isthe second video I'm making,the algorithm video isn't ready yet,but that's not a problem becausein one or two weeks, it will be ready sofrom then on, people willbe going to the playlists.And I know it can be awkwardto say, "You can click onthat video in the cards" when the videoactually isn't even out yet, but yourvideo is going to beworking for you for yearsto come, so it doesn'tmatter if your videoisn't linked for thefirst one or two weeks.By the way, if you'reenjoying this tutorial,please give me a like,it really makes me happy.So when you're planning all this out,you have to think about the contentyou could make about your chosen subject.Make a playlist of threeto ten video titles,write them down, andthen plan on how you'regoing to link those videos together.For example, your channelis about League of Legends,and you're making a Katarinaguide for beginners playlist,and one of your videos is aboutwinning your lane as Katarina.There's a lot to talk about in avideo about winning your lane.Wave management is one of the things,but you're probably not going to havethe time to dive deep into that becauseyou have a lot of otherthings to talk about.So you just give the basic informationabout wave management to your viewers.You tell them that wavemanagement is very important,you tell them when they shouldor should not be pushing their lane,put how they need to control the lane,how do you make it push?How do you freeze it?Well, they can find thatin your wave managementguide in your playlist for Katarina.So you just make aseparate video for that,or you plan to make it, and then inthe current video, you just tell them,"Hey, for wave management,go look there becauseI'm going to explainsomething else right now."and this is very powerful becauseby planning out a wholeplaylist ahead of time,you can now tell peopleto go watch other videoseven before they are out yet, and this isthe kind of thing thatmakes your channel strongerbecause once you finish the playlist,you have ten videos thatare all sending peoplearound and making thembinge-watch your content.So then because peoplewill be brought to yourplaylist and they will keep consumingcontent there, the YouTubealgorithm will noticethat your videos are keeping peopleon the platform for a very long time.And this will boost theranking of your videoslike I'm explaining in my algorithm guide,the YouTube algorithmdoesn't only care aboutwatch time or impression, there's awhole lot of other factors that comeinto play and that decide how powerfulyour video is, and howhigh it should rank.And let me tell youthis: when you make eightvideos that all send people to a playlistthat keep people watching videos,those videos that send people thereare going to be ranking much higher.Look at it this way: one video withfive or six minuteswatch time is powerful,but what about one videothat sends seven percentof the viewers to aplaylist that keeps peoplewatching nine minutes on averagebecause all the videos are linked?That's very powerful, and it will have abig impact on your growth.What else has a big impact is you smashingthe like button because Iwill wake up happy if you do.Now the next step for you is to go tomy YouTube for Gamers playlist becauseit teaches you everything you need toknow to grow your channel.I will see you in there.
