**The Challenges of Sales: A Personal Journey**

As I embarked on this sales challenge, I couldn't help but think about my own experiences with sales. I've been selling for my own company, and I thought that my strategies would directly apply to what we're doing here. However, I quickly realized that the strategies used at Morningside, my company, do not necessarily apply directly to this challenge.

The product matching system is a key concept in this challenge. It's a product qualifier enclosure system, where you qualify leads and then close them on something. This concept was new to me, but it made sense when I thought about it. The idea of qualifying leads and then closing deals resonated with me, but I knew that my approach would need to change.

I had to adjust my landing page and messaging to better communicate the product matching system. I called it an AI qualifier enclosure system because you're qualifying leads and then closing them on something. This new concept was a departure from what I was used to, but I knew it was necessary for success in this challenge.

One of the biggest challenges I faced was being too robotic and fixed on just one offer. I had to be willing to adjust and not be too rigid in my approach. This meant being open to feedback and willing to pivot if something wasn't working. It's easy to get stuck in a rut when you're trying new things, but it's essential to stay adaptable and flexible.

I also realized the importance of planning out your sales process. I came into this challenge thinking that I knew what I was doing, but I quickly discovered that my strategies didn't apply directly to this product matching system. The customer journey that we use at Morningside is not the same as what we're using here, and I needed to plan out a new approach.

I started by planning out each touch point in the sales process. This meant thinking about what resources and methods I would use to move leads through the pipeline. I knew that when I was on a call, my objective should be clear. I wanted to know whether I was going for a close or not, and whether I needed to book a second meeting.

Planning out the sales process was crucial to my success in this challenge. It allowed me to stay focused and ensure that I was using the right strategies to move leads through the pipeline. By having a clear idea of what I wanted to achieve on each call, I was able to stay on track and make progress towards my goals.

**Additional Tips for Success**

As I continued with the sales challenge, I realized that there were a few additional tips that could help me succeed. One of these tips is to be willing to adjust your approach as needed. It's easy to get stuck in a rut when you're trying new things, but it's essential to stay adaptable and flexible.

Another tip that I found helpful was to plan out each touch point in the sales process. This meant thinking about what resources and methods I would use to move leads through the pipeline. By having a clear idea of what I wanted to achieve on each call, I was able to stay focused and ensure that I was using the right strategies.

**Conclusion**

Overall, my experience with this sales challenge has been invaluable. It's helped me to see things from a different perspective and think about my approach in new ways. By planning out each touch point in the sales process and being willing to adjust my approach as needed, I was able to make progress towards my goals.

I hope that my journey can help others who are facing similar challenges. Whether you're trying to sell products or services online, or just starting out on your sales journey, there are many things to learn and discover. By being open to new ideas and approaches, you can increase your chances of success and achieve your goals.

**Additional Resources**

If you want more information about this challenge, I invite you to join my free community, newsletter, or Telegram channel. These channels offer additional resources and updates on the sales challenge, as well as other topics related to online business and entrepreneurship.

Additionally, if you're excited about the sales challenge and want to learn more, be sure to subscribe to my Channel, like this video, and comment below with any thoughts or questions you have for me. You can also enter a draw to win one thousand dollars by commenting on this video or my prior ones. Thank you all for watching, and I will see you in the next one.

WEBVTTKind: captionsLanguage: enI started a brand new AI automation agency two weeks ago and I've just closed my first three clients in under two days with only four sales calls needed this is episode two of an ongoing Series where I start and scale and AI automation agency from zero to ten thousand dollars in Revenue in the space of 30 days and if I fail after PayPal one thousand dollars to someone who comments under one of the videos in the series in this video I'm going to be walking you through the exact scripts systems and strategies that I use to sign my first three clients and at the end of the video I'm going to be sharing with you the top three things that I wish I knew before I started now just to be clear I have basically zero experience doing cold Outreach and I've never sold a product like this before so this is a completely new experience for me so if you want to start and scale your own AI automation agency and want to see me walk a mile in your shoes and go through the same challenges and struggles then this is a video for you of course if you haven't already watched episode one where I did my Niche selection my offer creation and building my landing page that's going to be available up here for you to watch first but here's a quick reminder of the terms of this challenge firstly the agent that I create must be completely separate from my own AI automation agency and development company called Morningside AI secondly I must build everything myself using no code or low code tools I can't use my own development team to get things done and finally I cannot use any kind of paid advertising to get my clients now if you watched the last episode you would have seen that I was just arriving here in Thailand I've now been here for a few weeks I've been working on this project quite a lot during that time so the first thing I did when I arrived here was start building a marketing plan for how I'm actually going to sell and Market my services I started this marketing plan by listing out all the different lead generation methods that I could think of so Facebook groups LinkedIn groups using Google Maps search scraping Instagram Etc so I put them all on the list and then I did the same for outreach methods so if I got all of those leads from those different sources how could I actually contact them so I have email you have Instagram DMS you have cold calling Etc so I wrote all of these out and then I started to sort of pair them up so I paired up a lead generation method with a Outreach method and I made that one of my sort of angles that I was going to take and one of the strategies and systems that I wanted to set up so I boiled all these options down to what I've called the four pillars of my acquisition strategy for this particular project which were as follows firstly a LinkedIn outbound automation system secondly Instagram follower scraping too cold email thirdly Instagram called DMS and finally cold calling now because I was just getting started with this I didn't know what was going to work best so I decided to take a shotgun approach and say I'm going to try multiple different things and see which works best but I knew that given these four different options if I did enough volume of all of them then there's no way that I could fail so as mozzie says volume negates luck and that was the same approach I was having a look if I do all four of these things in enough volume there's no way that I don't at least get one or two clients to get started now I'm going to show you how I set up each of my four pillars then I'm going to show you the results I got for them and then share a little bit of reflection on each of them what I thought about it and what I maybe could have done better on each of them firstly my automated LinkedIn outbound system I did this using a platform called dropify which I have mentioned before it's basically a platform where you're able to run campaigns and sort of do email campaigns essentially about on LinkedIn you can set up custom campaigns where you can connect with people you can view their profile you can send a message and then send follow-up messages after that so it's like like a email platform but full LinkedIn which is very very powerful Now using a platform like jobify is what of the things that I got set up first because it does take a while to pick up speed there is a limit on the number of vesters you can send out but the idea is that I wanted to get this set up as soon as possible so that I can just leave it running the entire time that I'm doing the challenge and it could be building up connections because I'm connecting with people on LinkedIn it's automatically connecting with people and then sending them out so there's multiple days between the messages sometimes so it's a long process it's one of those things that I really wanted to get set up at the start rather than leaving it later so in order to set up a dropify campaign first thing you need to do is go to LinkedIn sales Navigator so I signed up and got an account there then what I was able to do is filter using the LinkedIn sales Navigator down to people who are Fitness coaches they were personal trainers and I was able to filter by I think Ireland the UK Canada USA and the UAE as well so that was the sort of list and it was people who were in a business that was one to ten employees so they're either self-employed or they had a company that was under 10 people then you can take the link from the LinkedIn sales Navigator take that directly over to tripify and then create a lead list out of that so I got my lead list I put it into Japan I started loading the leads and then I created a campaign in order to firstly connect with people and then also send a couple of messages selling and sort of pitching my services so I'm going to put the campaign up here on screen I kind of have to go through this quickly to get a little into this video but you guys can pause it and look at the messages I got set up here and set up the same campaign that you want to run with the same sort of format so with that campaign set up I left it to do its thing and that was my pillar one complete number two IG scraping to cold email I knew that my target market of online fitness coaches and personal trainers were very very active typically on Instagram they post content about their services Etc and they do a lot of selling through their Instagram it's really like the main Hub of their business all I needed to build a nice big lead list was to be able to find lots of these accounts quickly and efficiently and then be able to scrape all of the information including their phone number and email where possible I quickly realized that Instagram search was not going to cut it for this so I quickly switched over and tried to find some kind of Instagram influencer search platform and I found one called modash I'm not affiliated with them in any way it's just a tool that I found I ended up getting a free trial there for seven days or something hop on on there and I was able to search up things like for online fitness coach personal trainer and the keywords I was able to filter by the industry to health and fitness health and wellness and then thankfully the first results that came up in this this influencer search was a guy called will geroni and when I clicked on his profile he had about 140 000 followers and then 2 500 people that he was following but the key bit about finding this account was that I saw in his bio that I help online fitness coaches make more money or I help people scale their online fitness coaching business which to me was a jackpot because that meant that this guy was someone who's teaching my target market the people that I want to speak to and sell to he is teaching them so all of the people that he's following would be having a very very high likelihood of being the exact kind of people that I'm looking for so I've kind of figured out this this little opportunity for me where I have 2 500 potential clients there wanting to do was scrape all that information and then be able to pick through the mess and find the ones that are actually the people that I want to talk to so in terms of Instagram this is a very very uh targeted way of doing it and I was very fortunate enough to find one of these kind of of accounts and I ended up finding a bunch more like this as I went on so that might be a tip for you if you are doing this and you're looking to do IG Legion if you can find someone who teaches your target market then they're going to be following a lot of the people either past clients or potential clients that they're talking to and they're going to have their following filled with the kind of people that you want to reach out to now with this profile that I saw as my golden ticket to get in my first few clients I was able to take it and put it into an Instagram scraping tool I set it to scrape all of his following so about 2 500 people that he was actually following himself I was using a tool that is no longer working so if you want to do the same thing I would just do a Google search of IG scraping Chrome extensions and things like that there's usually new ones popping up all the time so find one of those tools and I was able to put it in there and scrape all of the information from his following and I was able to get important information like their name their username their Instagram bio which is very very important for the latest steps I'm going to talk to you about and then also get their email and phone number when it was available on their profile so now that I have my list of 2500 potential clients I was going to be able to use this in three different ways firstly see I could use the accounts that came with an email I could use it for my outbound called email using instantly secondly I could just DM all of the different accounts that I've scraped on Instagram do cold DMS trying to purchase them my services and then when the phone number was present on the account I could then take a list of just the phone numbers and then start cold calling them as well so this list was a very very big and key play for me because it was going to help three different ways without reaching to them basically this list was my ticket to the promised land of 10K in Revenue but there's one issue while on my list did have a very high concentration of people who were online fitness coaches and online personal trainers which are my target market there of course was still some fluff mixed in no one follows just one kind of person so obviously when I scrape the following of this guy I did get some celebrities I did get some Sportsmen Etc I needed to find a way to dig through all of these 2500 people and get rid of the ones who didn't match the people that I was trying to sell to now there are two ways I could do this of course one is manually and I could just go through and check all these Instagram profiles and determine if they were the kind of person that I wanted to sell to or I could be smart about it and use AI to do it for me so I headed over to make.com and I created a new scenario where I was going to be looking up all of the different rows in the spreadsheet and I was going to use an AI task and make.com to analyze the information in the bio column of my spreadsheet so when I scraped the data I was able to scrape their bio as well which is had a ton of important information in it basically telling what they're selling or what the offer is they used a prompted AI task within make to analyze the bio and basically output on whether they were fit for my criteria or not so I just wrote a prompt saying I'm looking for online fitness coaches and personal trainers these are the kind of things that they may have in the bio can you please output a zero or a one into the column and then after I've done the whole sheet then I could just filter by the one and then I've now got just the people who fit my criteria I was even able to set up another AI task in the scenario to extract the first name property from the username and from the full name within the Instagram profile and that was able to create a new column of first name which I then used in my email campaigns later so when you're writing email campaigns you'll put a variable insane High first name and it's important to have that first name variable so I was able to extract the first name from the information on their profile I was also able to use their bio and other information to determine if they were the kind of people that I was trying to sell to now this particular automation is actually super useful in a bunch of different use cases so it's actually been given away as an exclusive template as part of the subscription for those who are in my AAA accelerator so if you're already in there you can get access to it in the template section of the Discord now that I had a list of about 2 000 people instead of 2500 I was then able to take that list and filter by all of those who had an email and that took me down to about 600 and then I was able to take that lead list and put it over into instantly and start creating a new campaign for my cold email now I am a complete Noob when it comes to cold email I've never really run campaigns before but what I am good at is copywriting so I was able to write some fairly decent sequences and I'll put them up on screen here for you guys to take notes from or just copy them word for word and change things around now I must admit that I didn't really know the best practices for cold email when I set these up we since have had the founder of instantly come into my AAA accelerator and do a cold email workshop on the basics as well the tips and tricks so there's a couple changes that I need to make to these uh going forward however this got me started which I'm sure you guys can take notes from now in terms of actually sending these emails out I only had two warmed up accounts in my instantly so this was limiting the number of emails that I could send to about 100 per day because each account can do about 50. so I was limited to 100 emails per day and with that campaign set up and running I could leave it to do its thing and that was my second pillar complete my third pillar was Instagram called dming this one was pretty straightforward because in the prior step as I just mentioned I already had a list of about 2 000 Instagram accounts because these didn't have to have an email these were just the Instagram profile URL so I was able to get about 2 000 of those and then it was just a case of going through and manually messaging them one by one you can use Instagram DM like automation platforms but I think they're very very strict on the limits that you can use and I don't want to get my personal Instagram banned so it wasn't worth it for me to use one of these sort of sketchy third-party platforms I'd rather just distort myself and make sure that I wasn't going to get banned so off my Instagram called dming I would just pull up the accounts I would open them up and send them a message and do about 10 to 15 per hour and just keep doing the cycle over and over and over again and that system was pillar 3 complete the fourth and final puller in my acquisition strategy for this challenge was cold calling first thing I needed to do was get a list of phone numbers that I could call so thankfully in the step before we also had a list of phone numbers from that scraped account list that I had so I was able to get I think 50 to 80 phone numbers from from the 2500 that I originally scraped so that was a good starting point I also went over to a platform called apollo.io which you may have heard of which is a great b2b's really generation and sort of Outreach platform so I went on there and I searched up Fitness coaches and personal trainers and I was able to filter leads by being a personal trainer having a small business Etc and then I got about three to four hundred phone numbers out from there one thing I want to mention about Apollo IO is that to get three to four hundred different phone numbers I think I had to pay like 97 or 197 dollars so it's quite expensive I don't know if I'd recommend paying the kind of prices for these numbers if you do the same process of what I did on Instagram just do it a few times over with different accounts you can easily get a more targeted list of leads list of phone numbers especially with my phone numbers from the Instagram scraping and from Apollo IO all put into a list together I now have my list to start cold calling with and that was my fourth pillar setup and ready to go with my four pillars set up it was really now just time to do the work and just continue to do the Reps let these campaigns do their thing wait for the replies to come back try to book and calls and of course for me doing these cold calls and doing the Instagram DM Outreach every hour just sort of grinding away and sending these messages as many times as I can during the day so there was a lot of grinding that happened in the week that followed so I'm going to give you actually a little bit of a sneak peek of what a day looked like for me here when I was working on it so I'll cut to that now all right so they have a day in the life of this Challenge video we have a lot of work to do going to be doing some booking and calls we've got to check my Outreach and push some more Instagram DMS out we also have to do some cold calling tonight you guys are going to get to see um so yeah all the hands on deck at the moment and you're also going to get to see a little bit of the cool stuff we're doing here in Thailand which is going to be Muay Thai and I'm at a gym as well so we can get started on that now foreign so I'm in the process of doing some Outreach at the moment and identifying what's working and what's not it seems like Instagram is going to be the best place I'm getting responses from some but it seems like they're not really aware of the issue so I'm running into this over and over again that they don't actually realize there's an issue with not having some kind of autoresponder on the Instagram so I'm going to be setting a limit of 100 outbound DMS per day on Instagram also going to be doing form submissions so I've noticed that a lot of these personal trainers have their own forms which are these really clunky ways of onboarding customers so I'm going to actually go through and submit around 50 forms per day and hopefully that's going to get me into the door and actually get a few conversations started um but we're looking to close uh two or three Deals in the next two three days so uh we're definitely on track and I'm going to keep keep putting these numbers and then we should be good just finished up our morning work block with the team now we're going to go doing some Muay Thai at AKA Thailand doing like three times a week at the moment so it keeps us active keeps us the Mind sharp as well so you're going to see a couple clips of that now yeah yeah 901 Shelby Drive look alive look alive now we can get into the results and I can show you the kind of numbers that I was doing on them the the response rates Etc and what actually moved the needle for me and in terms of getting these clients signed firstly we have my LinkedIn automation setup on dripify I let the campaign run for a little over a week and out of the hundreds of people that I've tried to connect with I was able to connect with 58 of them so 58 new connections of which 20 of them actually replied to one of my messages in the sequence that I was sending them and of those 20 replies only 10 of them were interested or positive but that actually resulted in zero calls being booked so while I was connecting with a ton of new people and actually having conversations none of those conversations actually resulted in a meeting getting booked now in hindsight I can kind of see why this didn't work as I expected uh firstly the the quality of leads and the people that I was actually contacting when I would see the responses coming in from them and within the dropify sort of messaging panel I would see that some of them weren't even the kind of person that I was looking for so I would get a negative reply and say hey sorry I'm not interested in this I would look at it and it would be a completely unrelated some guy be like a business manager so I think the quality of the lead list that I've imported from sales Navigator over to jobify wasn't the right kind of list and when I actually went back over to sales Navigator recently I changed the the list set up to be using keywords based around online fitness coaching and online personal training so the online part I was able to search on sales navigator for that keyword of online and because they are more specifically the kind of people that I want to work with so in hindsight I want to be more particular about the kind of list because connecting with all these people is great but if they're not the right kind of people they don't just waste my time in general while I didn't get good results in terms of calls booked from this specifically I still think that a LinkedIn automation setup like this is a key part of my acquisition strategy and I think for many of you out there as well just because of the nature of the platform and when you're going through one of these jobify setups you are connecting with them with a personal message and then you're able to talk to them in their inbox and it's a lot more natural and it's it's very very different to cold emails so I think just the dynamic of the platform and the way that you can send these messages it comes across very organic compared to cold email so for that reason alone going to continue to do this I've just updated the lead list that I'm running and I've kind of changed around the messages a little bit to use some different offers and have some different angles and just Test new things secondly we have the results from a cold email I'll put them up on screen here I contacted 210 different leads from that I got about 10 replies of which five were positive and off these five positive replies I was able to get two calls booked so looking back while I was able to get to Claus book which is great the big issue that's glaringly obvious is that I was only being able to send 100 emails per day so I only had two accounts warmed up as I mentioned this was seriously throttling the speed at which I was able to get responses and sort of move towards getting clients so if there's one thing that I could fix that I didn't do at the start is to get a ton of email accounts warming up as soon as possible because they take three weeks if I was starting this all over again the very very first thing I would have done or even before I started the challenge is to buy five or ten different domains on GoDaddy set them up as Google workspaces and then put those accounts into instantly to start warming up if you are starting an AI automation agency and you're about to jump into it the first thing you should be doing is buying at least a couple of domains and starting to warm up so that in three weeks time when you're ready to start smashing some cold email you will have them warmed up and ready because otherwise you you can't send anything and you'll be stuck like I am with basically no no volume to be able to send out some of the responses that I did get from this cold email campaign were actually very exciting I had some guy with one million followers it's called Christian flino that he replied and said he was interested and then I shot a did a ton of research on them did a full figma board on a strategy and how I'd work with them I shot him a personalized Loom I made him a demo chat bot and everything and I filmed the loom and I sent it off as a reply because he asked for a loom and he still hasn't seen the loom so I did this for a couple of different people who replied as well and I sent them off alone at work sometimes other times it didn't but the personalized Loom strap when you only have a couple of of leads you're playing and people interested if you have the time like I did I was able to go in and look at their Instagram and say hey XYZ this is uh this is Liam this is how I'd want to be working with you I see I've got this in your bio and I see you've got this on your website this is the kind of strategy that I'll be doing and then I showed them a demo of the a chatbot that it's set up using the same kind of system so if you have the time try the personalized Loom method if they reply saying they're interested on the whole though I'm actually pretty happy with how my first cold email campaign went considering I don't have any case study I don't have any proof of testimonials to be still getting a five percent positive response rate and being able to book some calls off that I'm pretty happy with that and I think as soon as I get a case study and some sort of testimonials and proof then I'm going to be able to get much much better response rates plus I have a ton of new domains warming up and they should be ready in a few weeks so then I'm going to be able to take my case studies from the clients that I've signed and I'll combine that with 10 new domains and I'll be able to smash out a thousand emails per day with a case study in it as proof thirdly Instagram called dming over the past week I was able to contact about 185 leads and from that I got nine replies and from there I was able to get just one call booked as I mentioned I was sending these DMS out manually so I was either on my laptop my phone copy and pasting this message and pulling up new leads and I could only send 10 to 15 per hour before you get capped on Instagram so the reason I didn't contact this many as I would have liked because it's just such a repetitive process and when you're doing that you feel like it is the biggest waste like the lowest possible leverage use of your time you're sitting here clicking click click click sending all these messages so it takes a very long time if you are doing this every hour it can really interrupt your work day because if you're having to do five minutes of Instagram Outreach and you get stuck on your phone Etc so it's really messy I'm actually in the process of getting a VA to do this which is going to automate the whole system for me so that's going to be very helpful if you do have the resources and you can hire a VA to do this for you so you can focus on higher value tasks within your business then that would be really really recommended just because if you can have someone handling that every hour and you're paying them for a couple bucks an hour then that's great when I was doing my Instagram Outreach I had to actually get a little bit smart about how can I actually get into a conversation with these online fitness coaches and how can it lead into a good pitch for me so the the strategy I ended up doing while I was still sending out just a direct pitch to a bunch of them and I did get responses from the direct pitch I started to use the strategy of dming all of these Fitness coaches I'm interested in coach or what coaching offers do you have and then I'd wait for them to reply and some of them just didn't even reply in the first place so I'd wait for them to reply and when they eventually did reply like five six seven hours later I could then say hey I'm not actually interested in your coaching but I am interested in helping you get that response time down to just a couple of seconds from eight hours so it was a pretty good pitch and I got some good responses from it I also got some really negative ones and people block me but uh it's some people get angry when you tease them in with business and then you tell them about it but others will recognize that hey this guy's trying to solve a major issue in my business and I could ask them hey are you actually doing these DMS yourself because there's ways you can automate it with AI now and it's going to save you a ton of time but it's also going to decrease your response time down to a few seconds and it's going to close a ton more business for you so that was the pitch and it did work a few times I think I got one core booked in from that another smart Strat that I used on Instagram was all of these coaches and personal trainers had a tight form in their buyer or in their link tree so it's a form to fill out to sort of sign up for their coaching program or at least apply and I was able to go through these type forms and wait for them to contact me and then when they contacted me I could actually go for the pitch one of my clients was actually signed by a combination of igdms and submitting the type form so when you're doing it get creative about it there's rules but there's the rules can be bent like for me sending these DMS out and saying hey I'm interested in coaching not many people would be thinking that way about going around actually getting in contact with them so be smart think outside the box about how you can actually get in touch with these guys how are they going to listen to you when are they going to give you the time of day to actually give them the pitch so it's a little cool straight that so if you can probably take and apply to your own Industries and finally number four we have cold calling I did my first ever cold calls I did a big sort of hour two hour session that you're going to be able to watch in a separate video I don't think you want to sit here for an hour and listen to me getting hung up on over and over again so that's going to be done in a separate video in the next week or two so if you want to watch that and see me suffer you can hit down below and subscribe to the channel hit the notification Bell so that you're notified when it comes out leave a like while you're down there if you've gotten any value out of this video it would really really appreciate it helps me to reach more people and lets me know that you guys are enjoying this content this is the kind of stuff you want to see more of cold calling is going to be covered in its own video coming out soon while on paper this may look like a roaring success it wasn't all sunshine and rainbows let me tell you something you already know the world ain't all sunshine and rainbows and it was actually quite difficult and sort of a struggle for me at times as well I was sending out all of this outbound I was sending all of these DMS and I was getting these replies back occasionally and I would put together something like a personalized loan for someone like I mentioned before like I was doing I'd spend an hour making this video for them and I'd send it off and I'd wake up the next day and check my calendar and there'd be nothing booked and I was day after day after day of just nothing getting booked and I was really really getting getting like upset and overwhelmed at some stages of this I don't know if it was me moving here to to Thailand and the time zone change and jet lag or just adapting to a new environment but for about a solid week I wasn't really feeling myself and the the pressure of this challenge was really really getting to me however I knew that if I just kept doing the work and I kept doing the right things over and over and I got enough volume eventually things would start to go my way and sure enough after about a week and a half of consistent work I managed to get a cluster of three appointments all booked in around the start of the week of currently I'm filming this and and that little cluster was my my glimmer of hope that I could actually get some clients signed and be moving forward with this challenge to give you guys some more valuable content of me actually moving forward and progressing with this so with this little cluster of sales calls collecting at the start of the week I'll have my fingers crossed and I Was preparing for them uh really really thoroughly at this stage I ate a total of three calls booked in and not all of them went well I'm going to show you now uh clips from those sales calls I'm not going to bore you with the entire amount I'm actually going to be releasing the full sales calls for you guys to see uh just how sort of on edge and nervous I was on these considering I'm selling something that I've never sold before and it was really interesting for me having done hundreds probably of sales calls from my own agency and then coming over to sell a new product that I've never really seen an action that I I haven't fully dealt with objection handling with this kind of Market before I was still a sort of jittery mess on these sales calls as you're going to see so I'll show some highlights and clips here but if you want to get access to the full sales call and see the whole process then you'll want to join my free telegram which is available in the description in the pin comment it's a new thing that I've released recently and within my telegram I'm doing daily updates and voice notes and little messages as I'm going through this process and as I'm doing this challenge so if you want to get sort of up-to-date information on how I'm going in the challenge my struggles my successes my sort of learnings to pass on to you in real time then you can join my Telegram in the description and I'm going to be posting the links to view all of the uh all of the sales calls in their full format and my telegram so if you want to jump in there all of the messages are deleted after 24 hours so if you're not in there and you don't get to see it you're not going to be able to find the link anywhere else so hopefully I'll see you all in there very soon if that's all good then I'll be firing over the content to you in a second and then you'll also get the invite invoice by stripe so if that's all good we can uh can get started in this next couple of days yeah perfect thank you very much awesome appreciate it man we'll talk to you soon bye what's the time um 809 . yeah that that's that's a no-show you can set it off oh well that's uh that's all good man lovely to love you to have this uh 60 second chat with you and get things started in the next few days so um just communicate over text for now have a good day now how do those three sales schools obviously one didn't show up but uh the first one that you saw I was able to get them signed on a free contract so they're not going to pay a thing I'm just going to set it up learn from them and really get a case studying testimonial and the final person you just saw that was actually the second call that I had with them I had one before that I booked in and then we had to follow up with a second one where I had done a bit of a plan for him that we're ready to move forward with so that was a two cool close and I was going to try and charge them and I was going to do so and we'll set this up and eventually it'll be a commission based thing or you're going to pay me per appointment booked or per conversion but I ended up just dropping that completely because I realized that this person could potentially connect me with a ton of potential clients and if I got a really good testimonial and did a good job on him then there would be more than enough compensation for me with the people you could refer me to so I said look mate your your testimonial your review is going to be Val more valuable to me in my business at this stage and if you can refer me to people because you're really happy with the service then that's going to be all the compensation I'll ever need so that was a lot easier to close on as well took the pressure off me in terms of the sales process when you don't have a lot of leads uh like like I didn't have a lot of potential people to sign I really needed that one to go through so I dropped the price down to just look I'll do it for you for free and then we're going to be able to get this thing going and and I can see this system in action and really build things out now you may be wondering where my third client came from this was actually someone I'd called dm'd on Instagram but I'd also submitted their form uh their personal training coaching form so they actually contacted me via WhatsApp because I filled out their forms I did direct line to them over WhatsApp and I just went straight in for the sale there and I talked to them for a bit turns out he's a guy sort of similar age to me and we were able to cut the rubbish and talk like just regular dudes and say hey yeah I'd love to help you this sort of thing I gave him the offer I said look I can get this thing set up for you for free if you have any other people you can refer me to then that would be a great help for my business and that's all I'm really looking for at this day so I was able to get that basically closed over text I did end up having a follow-up call them recently just to really kick things off but it was essentially closed over WhatsApp so there's no call for you to see there I think that example is a really cool one to have thrown in here that show you that it doesn't always need to take the very very formal route sometimes if you're reaching out over Instagram you can get in contact with them otherwise it can actually open that up and if using text it can really change the sales process and make it a lot more especially if you're going for a free offer and saying hey man look I just want to work with you and get this thing set up and help my business out long term and help you in the short term especially if you're reaching out from your personal Instagram to theirs so here's a summary of the clients that I have right now that I'm ready to move forward with I'm going to change their names just for privacy sakes I'm sure they don't want all of you coming over and visiting them on Instagram or trying to sell them more stuff but there's a little bit of a summary of sort of where I got in contact with them and sort of how I close them Etc and the niche that they're working in so that's where I'm at right now I've learned a ton in this process so I really wanted to finish this video off with the three top tips that I wish I knew before I started and I think are really really important for all of you who are starting your own a automation agency to know before you get started or to incorporate into what you're doing right now firstly don't try to charge your first client now I have spoken on this before and I've always said if you can charge then sure try to get that money as well but from my experience in this even in as someone who's done these kind of business says before and I have my own one it's still too much pressure if you haven't actually built out the system and you haven't seen it in action to be trying to sell something you don't even know and charging the money for it by making your services free you make it far easier for you to sell and far less stressful for you when you're delivering so when you're starting just focus on getting one client for free I've got three and I think it might be too much so just go for the one and just focus on getting the results and setting up the system first tip number two is to leverage warm Outreach as much as you can against cold Outreach on this challenge I've kind of put myself on nightmare difficulty because not only am I putting all the restrictions on that I said at the start of the video like the no ads I can't use testimonials I have to build it all myself with no Code and low code tools I'm also saying I can't use any of my connections that's probably one I should have put it at the start but it's kind of a rule that I set as I was going through this because I thought I haven't tried to get in the position of as many people as possible who are following my videos and trying to do this as well and if I just go and leverage all of my connections and pull all the strings I have in order to get this thing off the ground it's not really a accurate representation of what you guys are going through I'm trying to get in your shoes and walk a mile in your shoes with this and show you that it's possible with as little resources as possible so for me I've been doing only cold Outreach to try to get clients so basically trying to sell strangers on something they've never met me before never heard of me they haven't even really heard about they've never heard about the system that I'm selling or the kind of technology so that's hard enough when it's on its own but the fact that I'm only doing cold Outreach and trying to get this makes it a ton more difficult but what I would recommend and it's a 100 million dollar leads if you haven't read that yet Alex Emoji says your first five clients or your first ten clients you can get them from within your own network so you all have contacts in your phone you all have people who you've emailed on your email you have Facebook friends you have Instagram followers all of those people are leads that you can contact and say hey do you know anyone who would be interested in what I'm selling so go and trust me the warm is going to be far easier for you to sell than the others so contact as many people as you can that you know and say this is what I'm selling I'm doing it for free I'm looking to get some case studies do you know anyone who'd be interested so you're not asking you're in a circle directly or your contacts you're asking do you know someone this is going to be far far easier and I please if you are doing this start by doing that first just assess your entire network and anyone that you know and try to find your first clients within that because it's going to be far easier to do and tip number three be flexible with your offer initially now I started off with this idea of an AI appointment center system and while there's definitely a need for that from the feedback that I was getting and the people I was talking to and sort of the research I was doing within the niche I had to eventually sort of change my offering and modify the solution and the thing that I was trying to sell away from Strictly AI appointment settings so just qualifying and getting them to book a call to sort of a more of a product matching system where the people that I work with could throw in multiple different products and then it would be able to sort of Route the user the person that's interacting with the chatbot to the correct kind of solution for them so it's not strictly just like a straight line where it's going down to the appointment being set as the only offer but it's going down okay if they don't get qualified for the appointment then what are we going to do okay we can actually send them to other offices it's really a product matching system and I've got to change the the my landing page a bit and changed some of the messaging that I'm using to better communicate that this is more of a product matching system and I've I've called it an AI qualifier enclosure system because you're qualifying them and then closing them on something so that's kind of how I've had to change it and for many of you you will have an idea about what you think these people want to buy and what you think you should sell but you'll find out very quickly that the market may not want that you might hop on a call and they'll say yeah that's cool but like I'd really be interested in this or if it did this so be willing to adjust and don't be too robotic and fixed on just one offer that you start with it can change and it likely will change and because you've stayed to the end of the video I'm going to throw in my fourth bonus tip which is that you need to plan out your sales process this is something that I came into this challenge thinking that I knew like I've done sales for my own company I've hopped on sales calls I know how to close them and sort of move them through the pipeline but the strategies that we use at Morningside my company do not necessarily apply directly to what we're doing here and I've whilst in carrying the same things over and then I say started getting on these calls or getting replies from emails and being like what am I actually where am I pushing these people to what is the process between me contacting the first time to getting them to a closed lead so this is the sales process this is the customer Journey that you need to plan out so while you are getting started let's say you buy your emails you do your offer creation things like this as soon as you start doing outbound and you're planning your planning your campaigns you need to plan out the whole process and say okay I'm going to email them and I'm going to ask them for a reply when they reply I'm going to do this and when they do this I've got to get them booked on a call and on the call I'm looking to do this and after the call I'm looking to do this so really plan that whole process out and what each of these touch points that you're getting where you're moving them to what resources and methods you're using in order to move them down the funnel so that you know when you hop on a call whether you're going for a close or not whether you're going to book in a second meeting and things like this just really plan it out and have a clear idea it's going to help you a lot more when you're going onto these sales calls knowing what your objective is so that's the end of episode two I hope this has been valuable I've put so so much work into this and I've put myself through the ringer trying to do this where you will get in your shoes so I hope you can appreciate some of the work I'm putting in and I really hope there's some valuable information that's going to help you all get the the first step or step on the ladder that you need to really start finding success with this so if you want more information if you want more resources you can join my free community you can join my newsletter you can join my free telegram where I'm posting updates for this challenge specifically which you can all join in the description um so that's all for this episode I have a ton of work to do and I'm super excited to show you all the next steps I'm doing and how I'm actually going to deliver these Services if you're excited for part three please subscribe to the Channel please like this video as I mentioned if you comment on this video or my prior one you can go into the draw to win one thousand dollars if I don't finish this challenge so if you want to go in the draw to that you can comment down below I'd love to hear your thoughts on the challenge and anything you think that I could be doing better or any questions you have for me in general thank you all so much for watching and I will see you in the next oneI started a brand new AI automation agency two weeks ago and I've just closed my first three clients in under two days with only four sales calls needed this is episode two of an ongoing Series where I start and scale and AI automation agency from zero to ten thousand dollars in Revenue in the space of 30 days and if I fail after PayPal one thousand dollars to someone who comments under one of the videos in the series in this video I'm going to be walking you through the exact scripts systems and strategies that I use to sign my first three clients and at the end of the video I'm going to be sharing with you the top three things that I wish I knew before I started now just to be clear I have basically zero experience doing cold Outreach and I've never sold a product like this before so this is a completely new experience for me so if you want to start and scale your own AI automation agency and want to see me walk a mile in your shoes and go through the same challenges and struggles then this is a video for you of course if you haven't already watched episode one where I did my Niche selection my offer creation and building my landing page that's going to be available up here for you to watch first but here's a quick reminder of the terms of this challenge firstly the agent that I create must be completely separate from my own AI automation agency and development company called Morningside AI secondly I must build everything myself using no code or low code tools I can't use my own development team to get things done and finally I cannot use any kind of paid advertising to get my clients now if you watched the last episode you would have seen that I was just arriving here in Thailand I've now been here for a few weeks I've been working on this project quite a lot during that time so the first thing I did when I arrived here was start building a marketing plan for how I'm actually going to sell and Market my services I started this marketing plan by listing out all the different lead generation methods that I could think of so Facebook groups LinkedIn groups using Google Maps search scraping Instagram Etc so I put them all on the list and then I did the same for outreach methods so if I got all of those leads from those different sources how could I actually contact them so I have email you have Instagram DMS you have cold calling Etc so I wrote all of these out and then I started to sort of pair them up so I paired up a lead generation method with a Outreach method and I made that one of my sort of angles that I was going to take and one of the strategies and systems that I wanted to set up so I boiled all these options down to what I've called the four pillars of my acquisition strategy for this particular project which were as follows firstly a LinkedIn outbound automation system secondly Instagram follower scraping too cold email thirdly Instagram called DMS and finally cold calling now because I was just getting started with this I didn't know what was going to work best so I decided to take a shotgun approach and say I'm going to try multiple different things and see which works best but I knew that given these four different options if I did enough volume of all of them then there's no way that I could fail so as mozzie says volume negates luck and that was the same approach I was having a look if I do all four of these things in enough volume there's no way that I don't at least get one or two clients to get started now I'm going to show you how I set up each of my four pillars then I'm going to show you the results I got for them and then share a little bit of reflection on each of them what I thought about it and what I maybe could have done better on each of them firstly my automated LinkedIn outbound system I did this using a platform called dropify which I have mentioned before it's basically a platform where you're able to run campaigns and sort of do email campaigns essentially about on LinkedIn you can set up custom campaigns where you can connect with people you can view their profile you can send a message and then send follow-up messages after that so it's like like a email platform but full LinkedIn which is very very powerful Now using a platform like jobify is what of the things that I got set up first because it does take a while to pick up speed there is a limit on the number of vesters you can send out but the idea is that I wanted to get this set up as soon as possible so that I can just leave it running the entire time that I'm doing the challenge and it could be building up connections because I'm connecting with people on LinkedIn it's automatically connecting with people and then sending them out so there's multiple days between the messages sometimes so it's a long process it's one of those things that I really wanted to get set up at the start rather than leaving it later so in order to set up a dropify campaign first thing you need to do is go to LinkedIn sales Navigator so I signed up and got an account there then what I was able to do is filter using the LinkedIn sales Navigator down to people who are Fitness coaches they were personal trainers and I was able to filter by I think Ireland the UK Canada USA and the UAE as well so that was the sort of list and it was people who were in a business that was one to ten employees so they're either self-employed or they had a company that was under 10 people then you can take the link from the LinkedIn sales Navigator take that directly over to tripify and then create a lead list out of that so I got my lead list I put it into Japan I started loading the leads and then I created a campaign in order to firstly connect with people and then also send a couple of messages selling and sort of pitching my services so I'm going to put the campaign up here on screen I kind of have to go through this quickly to get a little into this video but you guys can pause it and look at the messages I got set up here and set up the same campaign that you want to run with the same sort of format so with that campaign set up I left it to do its thing and that was my pillar one complete number two IG scraping to cold email I knew that my target market of online fitness coaches and personal trainers were very very active typically on Instagram they post content about their services Etc and they do a lot of selling through their Instagram it's really like the main Hub of their business all I needed to build a nice big lead list was to be able to find lots of these accounts quickly and efficiently and then be able to scrape all of the information including their phone number and email where possible I quickly realized that Instagram search was not going to cut it for this so I quickly switched over and tried to find some kind of Instagram influencer search platform and I found one called modash I'm not affiliated with them in any way it's just a tool that I found I ended up getting a free trial there for seven days or something hop on on there and I was able to search up things like for online fitness coach personal trainer and the keywords I was able to filter by the industry to health and fitness health and wellness and then thankfully the first results that came up in this this influencer search was a guy called will geroni and when I clicked on his profile he had about 140 000 followers and then 2 500 people that he was following but the key bit about finding this account was that I saw in his bio that I help online fitness coaches make more money or I help people scale their online fitness coaching business which to me was a jackpot because that meant that this guy was someone who's teaching my target market the people that I want to speak to and sell to he is teaching them so all of the people that he's following would be having a very very high likelihood of being the exact kind of people that I'm looking for so I've kind of figured out this this little opportunity for me where I have 2 500 potential clients there wanting to do was scrape all that information and then be able to pick through the mess and find the ones that are actually the people that I want to talk to so in terms of Instagram this is a very very uh targeted way of doing it and I was very fortunate enough to find one of these kind of of accounts and I ended up finding a bunch more like this as I went on so that might be a tip for you if you are doing this and you're looking to do IG Legion if you can find someone who teaches your target market then they're going to be following a lot of the people either past clients or potential clients that they're talking to and they're going to have their following filled with the kind of people that you want to reach out to now with this profile that I saw as my golden ticket to get in my first few clients I was able to take it and put it into an Instagram scraping tool I set it to scrape all of his following so about 2 500 people that he was actually following himself I was using a tool that is no longer working so if you want to do the same thing I would just do a Google search of IG scraping Chrome extensions and things like that there's usually new ones popping up all the time so find one of those tools and I was able to put it in there and scrape all of the information from his following and I was able to get important information like their name their username their Instagram bio which is very very important for the latest steps I'm going to talk to you about and then also get their email and phone number when it was available on their profile so now that I have my list of 2500 potential clients I was going to be able to use this in three different ways firstly see I could use the accounts that came with an email I could use it for my outbound called email using instantly secondly I could just DM all of the different accounts that I've scraped on Instagram do cold DMS trying to purchase them my services and then when the phone number was present on the account I could then take a list of just the phone numbers and then start cold calling them as well so this list was a very very big and key play for me because it was going to help three different ways without reaching to them basically this list was my ticket to the promised land of 10K in Revenue but there's one issue while on my list did have a very high concentration of people who were online fitness coaches and online personal trainers which are my target market there of course was still some fluff mixed in no one follows just one kind of person so obviously when I scrape the following of this guy I did get some celebrities I did get some Sportsmen Etc I needed to find a way to dig through all of these 2500 people and get rid of the ones who didn't match the people that I was trying to sell to now there are two ways I could do this of course one is manually and I could just go through and check all these Instagram profiles and determine if they were the kind of person that I wanted to sell to or I could be smart about it and use AI to do it for me so I headed over to make.com and I created a new scenario where I was going to be looking up all of the different rows in the spreadsheet and I was going to use an AI task and make.com to analyze the information in the bio column of my spreadsheet so when I scraped the data I was able to scrape their bio as well which is had a ton of important information in it basically telling what they're selling or what the offer is they used a prompted AI task within make to analyze the bio and basically output on whether they were fit for my criteria or not so I just wrote a prompt saying I'm looking for online fitness coaches and personal trainers these are the kind of things that they may have in the bio can you please output a zero or a one into the column and then after I've done the whole sheet then I could just filter by the one and then I've now got just the people who fit my criteria I was even able to set up another AI task in the scenario to extract the first name property from the username and from the full name within the Instagram profile and that was able to create a new column of first name which I then used in my email campaigns later so when you're writing email campaigns you'll put a variable insane High first name and it's important to have that first name variable so I was able to extract the first name from the information on their profile I was also able to use their bio and other information to determine if they were the kind of people that I was trying to sell to now this particular automation is actually super useful in a bunch of different use cases so it's actually been given away as an exclusive template as part of the subscription for those who are in my AAA accelerator so if you're already in there you can get access to it in the template section of the Discord now that I had a list of about 2 000 people instead of 2500 I was then able to take that list and filter by all of those who had an email and that took me down to about 600 and then I was able to take that lead list and put it over into instantly and start creating a new campaign for my cold email now I am a complete Noob when it comes to cold email I've never really run campaigns before but what I am good at is copywriting so I was able to write some fairly decent sequences and I'll put them up on screen here for you guys to take notes from or just copy them word for word and change things around now I must admit that I didn't really know the best practices for cold email when I set these up we since have had the founder of instantly come into my AAA accelerator and do a cold email workshop on the basics as well the tips and tricks so there's a couple changes that I need to make to these uh going forward however this got me started which I'm sure you guys can take notes from now in terms of actually sending these emails out I only had two warmed up accounts in my instantly so this was limiting the number of emails that I could send to about 100 per day because each account can do about 50. so I was limited to 100 emails per day and with that campaign set up and running I could leave it to do its thing and that was my second pillar complete my third pillar was Instagram called dming this one was pretty straightforward because in the prior step as I just mentioned I already had a list of about 2 000 Instagram accounts because these didn't have to have an email these were just the Instagram profile URL so I was able to get about 2 000 of those and then it was just a case of going through and manually messaging them one by one you can use Instagram DM like automation platforms but I think they're very very strict on the limits that you can use and I don't want to get my personal Instagram banned so it wasn't worth it for me to use one of these sort of sketchy third-party platforms I'd rather just distort myself and make sure that I wasn't going to get banned so off my Instagram called dming I would just pull up the accounts I would open them up and send them a message and do about 10 to 15 per hour and just keep doing the cycle over and over and over again and that system was pillar 3 complete the fourth and final puller in my acquisition strategy for this challenge was cold calling first thing I needed to do was get a list of phone numbers that I could call so thankfully in the step before we also had a list of phone numbers from that scraped account list that I had so I was able to get I think 50 to 80 phone numbers from from the 2500 that I originally scraped so that was a good starting point I also went over to a platform called apollo.io which you may have heard of which is a great b2b's really generation and sort of Outreach platform so I went on there and I searched up Fitness coaches and personal trainers and I was able to filter leads by being a personal trainer having a small business Etc and then I got about three to four hundred phone numbers out from there one thing I want to mention about Apollo IO is that to get three to four hundred different phone numbers I think I had to pay like 97 or 197 dollars so it's quite expensive I don't know if I'd recommend paying the kind of prices for these numbers if you do the same process of what I did on Instagram just do it a few times over with different accounts you can easily get a more targeted list of leads list of phone numbers especially with my phone numbers from the Instagram scraping and from Apollo IO all put into a list together I now have my list to start cold calling with and that was my fourth pillar setup and ready to go with my four pillars set up it was really now just time to do the work and just continue to do the Reps let these campaigns do their thing wait for the replies to come back try to book and calls and of course for me doing these cold calls and doing the Instagram DM Outreach every hour just sort of grinding away and sending these messages as many times as I can during the day so there was a lot of grinding that happened in the week that followed so I'm going to give you actually a little bit of a sneak peek of what a day looked like for me here when I was working on it so I'll cut to that now all right so they have a day in the life of this Challenge video we have a lot of work to do going to be doing some booking and calls we've got to check my Outreach and push some more Instagram DMS out we also have to do some cold calling tonight you guys are going to get to see um so yeah all the hands on deck at the moment and you're also going to get to see a little bit of the cool stuff we're doing here in Thailand which is going to be Muay Thai and I'm at a gym as well so we can get started on that now foreign so I'm in the process of doing some Outreach at the moment and identifying what's working and what's not it seems like Instagram is going to be the best place I'm getting responses from some but it seems like they're not really aware of the issue so I'm running into this over and over again that they don't actually realize there's an issue with not having some kind of autoresponder on the Instagram so I'm going to be setting a limit of 100 outbound DMS per day on Instagram also going to be doing form submissions so I've noticed that a lot of these personal trainers have their own forms which are these really clunky ways of onboarding customers so I'm going to actually go through and submit around 50 forms per day and hopefully that's going to get me into the door and actually get a few conversations started um but we're looking to close uh two or three Deals in the next two three days so uh we're definitely on track and I'm going to keep keep putting these numbers and then we should be good just finished up our morning work block with the team now we're going to go doing some Muay Thai at AKA Thailand doing like three times a week at the moment so it keeps us active keeps us the Mind sharp as well so you're going to see a couple clips of that now yeah yeah 901 Shelby Drive look alive look alive now we can get into the results and I can show you the kind of numbers that I was doing on them the the response rates Etc and what actually moved the needle for me and in terms of getting these clients signed firstly we have my LinkedIn automation setup on dripify I let the campaign run for a little over a week and out of the hundreds of people that I've tried to connect with I was able to connect with 58 of them so 58 new connections of which 20 of them actually replied to one of my messages in the sequence that I was sending them and of those 20 replies only 10 of them were interested or positive but that actually resulted in zero calls being booked so while I was connecting with a ton of new people and actually having conversations none of those conversations actually resulted in a meeting getting booked now in hindsight I can kind of see why this didn't work as I expected uh firstly the the quality of leads and the people that I was actually contacting when I would see the responses coming in from them and within the dropify sort of messaging panel I would see that some of them weren't even the kind of person that I was looking for so I would get a negative reply and say hey sorry I'm not interested in this I would look at it and it would be a completely unrelated some guy be like a business manager so I think the quality of the lead list that I've imported from sales Navigator over to jobify wasn't the right kind of list and when I actually went back over to sales Navigator recently I changed the the list set up to be using keywords based around online fitness coaching and online personal training so the online part I was able to search on sales navigator for that keyword of online and because they are more specifically the kind of people that I want to work with so in hindsight I want to be more particular about the kind of list because connecting with all these people is great but if they're not the right kind of people they don't just waste my time in general while I didn't get good results in terms of calls booked from this specifically I still think that a LinkedIn automation setup like this is a key part of my acquisition strategy and I think for many of you out there as well just because of the nature of the platform and when you're going through one of these jobify setups you are connecting with them with a personal message and then you're able to talk to them in their inbox and it's a lot more natural and it's it's very very different to cold emails so I think just the dynamic of the platform and the way that you can send these messages it comes across very organic compared to cold email so for that reason alone going to continue to do this I've just updated the lead list that I'm running and I've kind of changed around the messages a little bit to use some different offers and have some different angles and just Test new things secondly we have the results from a cold email I'll put them up on screen here I contacted 210 different leads from that I got about 10 replies of which five were positive and off these five positive replies I was able to get two calls booked so looking back while I was able to get to Claus book which is great the big issue that's glaringly obvious is that I was only being able to send 100 emails per day so I only had two accounts warmed up as I mentioned this was seriously throttling the speed at which I was able to get responses and sort of move towards getting clients so if there's one thing that I could fix that I didn't do at the start is to get a ton of email accounts warming up as soon as possible because they take three weeks if I was starting this all over again the very very first thing I would have done or even before I started the challenge is to buy five or ten different domains on GoDaddy set them up as Google workspaces and then put those accounts into instantly to start warming up if you are starting an AI automation agency and you're about to jump into it the first thing you should be doing is buying at least a couple of domains and starting to warm up so that in three weeks time when you're ready to start smashing some cold email you will have them warmed up and ready because otherwise you you can't send anything and you'll be stuck like I am with basically no no volume to be able to send out some of the responses that I did get from this cold email campaign were actually very exciting I had some guy with one million followers it's called Christian flino that he replied and said he was interested and then I shot a did a ton of research on them did a full figma board on a strategy and how I'd work with them I shot him a personalized Loom I made him a demo chat bot and everything and I filmed the loom and I sent it off as a reply because he asked for a loom and he still hasn't seen the loom so I did this for a couple of different people who replied as well and I sent them off alone at work sometimes other times it didn't but the personalized Loom strap when you only have a couple of of leads you're playing and people interested if you have the time like I did I was able to go in and look at their Instagram and say hey XYZ this is uh this is Liam this is how I'd want to be working with you I see I've got this in your bio and I see you've got this on your website this is the kind of strategy that I'll be doing and then I showed them a demo of the a chatbot that it's set up using the same kind of system so if you have the time try the personalized Loom method if they reply saying they're interested on the whole though I'm actually pretty happy with how my first cold email campaign went considering I don't have any case study I don't have any proof of testimonials to be still getting a five percent positive response rate and being able to book some calls off that I'm pretty happy with that and I think as soon as I get a case study and some sort of testimonials and proof then I'm going to be able to get much much better response rates plus I have a ton of new domains warming up and they should be ready in a few weeks so then I'm going to be able to take my case studies from the clients that I've signed and I'll combine that with 10 new domains and I'll be able to smash out a thousand emails per day with a case study in it as proof thirdly Instagram called dming over the past week I was able to contact about 185 leads and from that I got nine replies and from there I was able to get just one call booked as I mentioned I was sending these DMS out manually so I was either on my laptop my phone copy and pasting this message and pulling up new leads and I could only send 10 to 15 per hour before you get capped on Instagram so the reason I didn't contact this many as I would have liked because it's just such a repetitive process and when you're doing that you feel like it is the biggest waste like the lowest possible leverage use of your time you're sitting here clicking click click click sending all these messages so it takes a very long time if you are doing this every hour it can really interrupt your work day because if you're having to do five minutes of Instagram Outreach and you get stuck on your phone Etc so it's really messy I'm actually in the process of getting a VA to do this which is going to automate the whole system for me so that's going to be very helpful if you do have the resources and you can hire a VA to do this for you so you can focus on higher value tasks within your business then that would be really really recommended just because if you can have someone handling that every hour and you're paying them for a couple bucks an hour then that's great when I was doing my Instagram Outreach I had to actually get a little bit smart about how can I actually get into a conversation with these online fitness coaches and how can it lead into a good pitch for me so the the strategy I ended up doing while I was still sending out just a direct pitch to a bunch of them and I did get responses from the direct pitch I started to use the strategy of dming all of these Fitness coaches I'm interested in coach or what coaching offers do you have and then I'd wait for them to reply and some of them just didn't even reply in the first place so I'd wait for them to reply and when they eventually did reply like five six seven hours later I could then say hey I'm not actually interested in your coaching but I am interested in helping you get that response time down to just a couple of seconds from eight hours so it was a pretty good pitch and I got some good responses from it I also got some really negative ones and people block me but uh it's some people get angry when you tease them in with business and then you tell them about it but others will recognize that hey this guy's trying to solve a major issue in my business and I could ask them hey are you actually doing these DMS yourself because there's ways you can automate it with AI now and it's going to save you a ton of time but it's also going to decrease your response time down to a few seconds and it's going to close a ton more business for you so that was the pitch and it did work a few times I think I got one core booked in from that another smart Strat that I used on Instagram was all of these coaches and personal trainers had a tight form in their buyer or in their link tree so it's a form to fill out to sort of sign up for their coaching program or at least apply and I was able to go through these type forms and wait for them to contact me and then when they contacted me I could actually go for the pitch one of my clients was actually signed by a combination of igdms and submitting the type form so when you're doing it get creative about it there's rules but there's the rules can be bent like for me sending these DMS out and saying hey I'm interested in coaching not many people would be thinking that way about going around actually getting in contact with them so be smart think outside the box about how you can actually get in touch with these guys how are they going to listen to you when are they going to give you the time of day to actually give them the pitch so it's a little cool straight that so if you can probably take and apply to your own Industries and finally number four we have cold calling I did my first ever cold calls I did a big sort of hour two hour session that you're going to be able to watch in a separate video I don't think you want to sit here for an hour and listen to me getting hung up on over and over again so that's going to be done in a separate video in the next week or two so if you want to watch that and see me suffer you can hit down below and subscribe to the channel hit the notification Bell so that you're notified when it comes out leave a like while you're down there if you've gotten any value out of this video it would really really appreciate it helps me to reach more people and lets me know that you guys are enjoying this content this is the kind of stuff you want to see more of cold calling is going to be covered in its own video coming out soon while on paper this may look like a roaring success it wasn't all sunshine and rainbows let me tell you something you already know the world ain't all sunshine and rainbows and it was actually quite difficult and sort of a struggle for me at times as well I was sending out all of this outbound I was sending all of these DMS and I was getting these replies back occasionally and I would put together something like a personalized loan for someone like I mentioned before like I was doing I'd spend an hour making this video for them and I'd send it off and I'd wake up the next day and check my calendar and there'd be nothing booked and I was day after day after day of just nothing getting booked and I was really really getting getting like upset and overwhelmed at some stages of this I don't know if it was me moving here to to Thailand and the time zone change and jet lag or just adapting to a new environment but for about a solid week I wasn't really feeling myself and the the pressure of this challenge was really really getting to me however I knew that if I just kept doing the work and I kept doing the right things over and over and I got enough volume eventually things would start to go my way and sure enough after about a week and a half of consistent work I managed to get a cluster of three appointments all booked in around the start of the week of currently I'm filming this and and that little cluster was my my glimmer of hope that I could actually get some clients signed and be moving forward with this challenge to give you guys some more valuable content of me actually moving forward and progressing with this so with this little cluster of sales calls collecting at the start of the week I'll have my fingers crossed and I Was preparing for them uh really really thoroughly at this stage I ate a total of three calls booked in and not all of them went well I'm going to show you now uh clips from those sales calls I'm not going to bore you with the entire amount I'm actually going to be releasing the full sales calls for you guys to see uh just how sort of on edge and nervous I was on these considering I'm selling something that I've never sold before and it was really interesting for me having done hundreds probably of sales calls from my own agency and then coming over to sell a new product that I've never really seen an action that I I haven't fully dealt with objection handling with this kind of Market before I was still a sort of jittery mess on these sales calls as you're going to see so I'll show some highlights and clips here but if you want to get access to the full sales call and see the whole process then you'll want to join my free telegram which is available in the description in the pin comment it's a new thing that I've released recently and within my telegram I'm doing daily updates and voice notes and little messages as I'm going through this process and as I'm doing this challenge so if you want to get sort of up-to-date information on how I'm going in the challenge my struggles my successes my sort of learnings to pass on to you in real time then you can join my Telegram in the description and I'm going to be posting the links to view all of the uh all of the sales calls in their full format and my telegram so if you want to jump in there all of the messages are deleted after 24 hours so if you're not in there and you don't get to see it you're not going to be able to find the link anywhere else so hopefully I'll see you all in there very soon if that's all good then I'll be firing over the content to you in a second and then you'll also get the invite invoice by stripe so if that's all good we can uh can get started in this next couple of days yeah perfect thank you very much awesome appreciate it man we'll talk to you soon bye what's the time um 809 . yeah that that's that's a no-show you can set it off oh well that's uh that's all good man lovely to love you to have this uh 60 second chat with you and get things started in the next few days so um just communicate over text for now have a good day now how do those three sales schools obviously one didn't show up but uh the first one that you saw I was able to get them signed on a free contract so they're not going to pay a thing I'm just going to set it up learn from them and really get a case studying testimonial and the final person you just saw that was actually the second call that I had with them I had one before that I booked in and then we had to follow up with a second one where I had done a bit of a plan for him that we're ready to move forward with so that was a two cool close and I was going to try and charge them and I was going to do so and we'll set this up and eventually it'll be a commission based thing or you're going to pay me per appointment booked or per conversion but I ended up just dropping that completely because I realized that this person could potentially connect me with a ton of potential clients and if I got a really good testimonial and did a good job on him then there would be more than enough compensation for me with the people you could refer me to so I said look mate your your testimonial your review is going to be Val more valuable to me in my business at this stage and if you can refer me to people because you're really happy with the service then that's going to be all the compensation I'll ever need so that was a lot easier to close on as well took the pressure off me in terms of the sales process when you don't have a lot of leads uh like like I didn't have a lot of potential people to sign I really needed that one to go through so I dropped the price down to just look I'll do it for you for free and then we're going to be able to get this thing going and and I can see this system in action and really build things out now you may be wondering where my third client came from this was actually someone I'd called dm'd on Instagram but I'd also submitted their form uh their personal training coaching form so they actually contacted me via WhatsApp because I filled out their forms I did direct line to them over WhatsApp and I just went straight in for the sale there and I talked to them for a bit turns out he's a guy sort of similar age to me and we were able to cut the rubbish and talk like just regular dudes and say hey yeah I'd love to help you this sort of thing I gave him the offer I said look I can get this thing set up for you for free if you have any other people you can refer me to then that would be a great help for my business and that's all I'm really looking for at this day so I was able to get that basically closed over text I did end up having a follow-up call them recently just to really kick things off but it was essentially closed over WhatsApp so there's no call for you to see there I think that example is a really cool one to have thrown in here that show you that it doesn't always need to take the very very formal route sometimes if you're reaching out over Instagram you can get in contact with them otherwise it can actually open that up and if using text it can really change the sales process and make it a lot more especially if you're going for a free offer and saying hey man look I just want to work with you and get this thing set up and help my business out long term and help you in the short term especially if you're reaching out from your personal Instagram to theirs so here's a summary of the clients that I have right now that I'm ready to move forward with I'm going to change their names just for privacy sakes I'm sure they don't want all of you coming over and visiting them on Instagram or trying to sell them more stuff but there's a little bit of a summary of sort of where I got in contact with them and sort of how I close them Etc and the niche that they're working in so that's where I'm at right now I've learned a ton in this process so I really wanted to finish this video off with the three top tips that I wish I knew before I started and I think are really really important for all of you who are starting your own a automation agency to know before you get started or to incorporate into what you're doing right now firstly don't try to charge your first client now I have spoken on this before and I've always said if you can charge then sure try to get that money as well but from my experience in this even in as someone who's done these kind of business says before and I have my own one it's still too much pressure if you haven't actually built out the system and you haven't seen it in action to be trying to sell something you don't even know and charging the money for it by making your services free you make it far easier for you to sell and far less stressful for you when you're delivering so when you're starting just focus on getting one client for free I've got three and I think it might be too much so just go for the one and just focus on getting the results and setting up the system first tip number two is to leverage warm Outreach as much as you can against cold Outreach on this challenge I've kind of put myself on nightmare difficulty because not only am I putting all the restrictions on that I said at the start of the video like the no ads I can't use testimonials I have to build it all myself with no Code and low code tools I'm also saying I can't use any of my connections that's probably one I should have put it at the start but it's kind of a rule that I set as I was going through this because I thought I haven't tried to get in the position of as many people as possible who are following my videos and trying to do this as well and if I just go and leverage all of my connections and pull all the strings I have in order to get this thing off the ground it's not really a accurate representation of what you guys are going through I'm trying to get in your shoes and walk a mile in your shoes with this and show you that it's possible with as little resources as possible so for me I've been doing only cold Outreach to try to get clients so basically trying to sell strangers on something they've never met me before never heard of me they haven't even really heard about they've never heard about the system that I'm selling or the kind of technology so that's hard enough when it's on its own but the fact that I'm only doing cold Outreach and trying to get this makes it a ton more difficult but what I would recommend and it's a 100 million dollar leads if you haven't read that yet Alex Emoji says your first five clients or your first ten clients you can get them from within your own network so you all have contacts in your phone you all have people who you've emailed on your email you have Facebook friends you have Instagram followers all of those people are leads that you can contact and say hey do you know anyone who would be interested in what I'm selling so go and trust me the warm is going to be far easier for you to sell than the others so contact as many people as you can that you know and say this is what I'm selling I'm doing it for free I'm looking to get some case studies do you know anyone who'd be interested so you're not asking you're in a circle directly or your contacts you're asking do you know someone this is going to be far far easier and I please if you are doing this start by doing that first just assess your entire network and anyone that you know and try to find your first clients within that because it's going to be far easier to do and tip number three be flexible with your offer initially now I started off with this idea of an AI appointment center system and while there's definitely a need for that from the feedback that I was getting and the people I was talking to and sort of the research I was doing within the niche I had to eventually sort of change my offering and modify the solution and the thing that I was trying to sell away from Strictly AI appointment settings so just qualifying and getting them to book a call to sort of a more of a product matching system where the people that I work with could throw in multiple different products and then it would be able to sort of Route the user the person that's interacting with the chatbot to the correct kind of solution for them so it's not strictly just like a straight line where it's going down to the appointment being set as the only offer but it's going down okay if they don't get qualified for the appointment then what are we going to do okay we can actually send them to other offices it's really a product matching system and I've got to change the the my landing page a bit and changed some of the messaging that I'm using to better communicate that this is more of a product matching system and I've I've called it an AI qualifier enclosure system because you're qualifying them and then closing them on something so that's kind of how I've had to change it and for many of you you will have an idea about what you think these people want to buy and what you think you should sell but you'll find out very quickly that the market may not want that you might hop on a call and they'll say yeah that's cool but like I'd really be interested in this or if it did this so be willing to adjust and don't be too robotic and fixed on just one offer that you start with it can change and it likely will change and because you've stayed to the end of the video I'm going to throw in my fourth bonus tip which is that you need to plan out your sales process this is something that I came into this challenge thinking that I knew like I've done sales for my own company I've hopped on sales calls I know how to close them and sort of move them through the pipeline but the strategies that we use at Morningside my company do not necessarily apply directly to what we're doing here and I've whilst in carrying the same things over and then I say started getting on these calls or getting replies from emails and being like what am I actually where am I pushing these people to what is the process between me contacting the first time to getting them to a closed lead so this is the sales process this is the customer Journey that you need to plan out so while you are getting started let's say you buy your emails you do your offer creation things like this as soon as you start doing outbound and you're planning your planning your campaigns you need to plan out the whole process and say okay I'm going to email them and I'm going to ask them for a reply when they reply I'm going to do this and when they do this I've got to get them booked on a call and on the call I'm looking to do this and after the call I'm looking to do this so really plan that whole process out and what each of these touch points that you're getting where you're moving them to what resources and methods you're using in order to move them down the funnel so that you know when you hop on a call whether you're going for a close or not whether you're going to book in a second meeting and things like this just really plan it out and have a clear idea it's going to help you a lot more when you're going onto these sales calls knowing what your objective is so that's the end of episode two I hope this has been valuable I've put so so much work into this and I've put myself through the ringer trying to do this where you will get in your shoes so I hope you can appreciate some of the work I'm putting in and I really hope there's some valuable information that's going to help you all get the the first step or step on the ladder that you need to really start finding success with this so if you want more information if you want more resources you can join my free community you can join my newsletter you can join my free telegram where I'm posting updates for this challenge specifically which you can all join in the description um so that's all for this episode I have a ton of work to do and I'm super excited to show you all the next steps I'm doing and how I'm actually going to deliver these Services if you're excited for part three please subscribe to the Channel please like this video as I mentioned if you comment on this video or my prior one you can go into the draw to win one thousand dollars if I don't finish this challenge so if you want to go in the draw to that you can comment down below I'd love to hear your thoughts on the challenge and anything you think that I could be doing better or any questions you have for me in general thank you all so much for watching and I will see you in the next one