Apple Talks - iOS 14 & Privacy (WWDC 2020)

It's clear that Apple has been working hard to improve their technology and make it more user-friendly. The latest updates to iPhone 14 series are a testament to this, with features like QR code scanning, NFC tap codes, and app clip codes that allow users to quickly and seamlessly get what they need. These quick and seamless experiences are just the tip of the iceberg, as Apple is also launching an update later this year that will make it even easier for developers to create their own experiences.

One feature that stood out to the interviewer was the new map library, which offers a wealth of options and features that are sure to change the way users interact with their phones. The app library itself is one of the standout features, offering a vast array of apps that can be easily accessed and used on demand. But it's not just the sheer number of apps that's impressive - it's also how they're organized and presented. Pinned conversations and messages are particularly useful, allowing users to keep their most frequently-used contacts right at the top of their screen.

Another feature that impressed was the addition of options for shelter in place mode, which is a thoughtful touch given the current climate. And while face coverings may seem like a small thing, they're actually a significant challenge when it comes to designing and implementing them in Memoji. But Apple's engineers have risen to the challenge, working hard to create a solution that looks both functional and stylish.

The maps feature is another area where Apple has excelled, with bike directions being particularly noteworthy. Bike paths and streets can be tricky to navigate, but Apple's clever approach uses rich detail from their new map to provide users with options for fast or easy routes. This means that cyclists can choose between the fastest route or one that takes in more scenic views - and even get helpful feedback on their progress along the way.

The attention to detail in Apple's maps is just one example of how they're constantly pushing the boundaries of what's possible with technology. By leveraging the power of new map data, they've been able to create a more immersive and engaging experience for users. And with features like customized directions and elevation tracking, cyclists can get a sense of exactly where they are on their route - making it easier to plan and navigate even the most challenging terrain.

It's clear that Apple is committed to continuous improvement, and that they're always looking for ways to make their technology more useful and engaging. From the app library to the maps feature, there are plenty of reasons to be excited about what's new in iPhone 14 series.

"WEBVTTKind: captionsLanguage: en- Sponsored by Brilliant.So, I'm here with Ceciliafrom the iOS product team,and with Katie from the privacy team.How are you?- I'm great, thank you.- I'm doing good. How about you?- It's fantastic.WWDC is always likeChris McCarthy, (laughs)in the middle of the year for me,where you guys have beenwrapping presents overnight,and we finally get to open them up,and you get to see us open them up.But we also get to start playingwith all like the little Lego bricksthat you've given us for the year.- Yeah. It's always very excitingwhen we finally get to announce the news,and see it all out there.It's really, really exciting to see,especially, 'cause we've beenworking on this for so long.- So, can we start with somethingthat I think got a hugeamount of attention,during the announcement,and that is the new sortof home screen experienceon the iPhone?Maybe widgets is a good place to start,because you unveiled Dashboardover a decade ago andwidgets were a big thing.And then they've livedin the today screen,but now they're becomingpart of our everydayhome screen experience.Could you get into a littlebit about how that all evolved?- Yeah, absolutely.So, iOS 14 completely transformsthe core experience on iPhone,and widgets are a huge part of that.They're beautifully redesignedwith this edge-to-edge display,they're really glanceable,and they essentially make your home screenso much more personal and customizable.You can add widgetsright to the home screenand they can come inthree different sizes,in small, medium, or large.So, really, you can pick andchoose how much informationyou want on there.But what's really cool is youcan choose stacks of widgets.So, they really onlytake up that much roomon your home screen andyou can flip through them,and see up to 10 differentwidgets on, in that same space.And what's great about thatis they're intelligent.We use on-device intelligence to surface,the right widget atthe right time for you,so they become really, really useful.And we look at things like time, location,and even activity within the app itself.So, you can imagine that you have,let's say a calendar event coming up,the calendar app can let the system knowthat there's an update coming,and then we'll surface that widgetright on the home screen for you.So, it's really useful,and we think users are going to love it.- So, I think way back in the beginningwhen the iPhone was first introduced,the home screen wasn'treally ever meant to bea destination, you weren't supposedto just sit there and look at it.It was supposed to belike a gateway into apps,and you'd launch into an app,come out, launch into another app,but it feels like life is so fast now,that you can take the time...If all you wanna do is open your phone,see a bunch of information,almost like glancing at thecomplications on your watch.This really serves that need.- Yeah, absolutely.It is a great way to justcustomize that as much as...As you want.So, if you want to just haveone widget on your home screenyou can, if you wanna havea bunch of them, you can.And you can customize each page as well.So, you can have a page whereyou have all work widgets,your calendar, your notes, your reminders.You can have another pagethat just for fitness,then you have your fitness widget,your Nike Run Club, for example.And then you can have another pagewhere you have all your entertainment,maybe podcasts that you liketo listen to, the TV widget,and that can be really customizable.And that way you're just gettingwhat you need from the appsright when you need them.- It's really interesting to me too,because I am very guiltyof just downloading appsand forgetting about them.And if I need to find themafter the first two pages,just like Craig said, Iwill go to the search.I have no idea what's on the third,fourth, fifth, eighth page.And you're kinda going Marie Kondo,the whole home screen system now as well,because you can hide allthose additional pages.And then you have sort ofthis intelligent app library system to,I don't wanna say impose order,because it's not like...It's not dictating my apps,but it's sort of putting them to placeswhere I can better find them?- Yes, I like that analogy.I joke that there's two kinds of people.You have the peoplewho update and organizeall their apps meticulously into folders,or even color code them,or use some sort of scheme like that,and then you have the peoplewho just let their apps roamfree on the home screen,and have like nine pagesthat they just try to find that way.With the app library,you can just organize all ofthat automatically for you.And I'm sort of...I used to be this sort of folder person,and I would organizeeverything really carefully.And the minute I upgradedto iOS 14, I hid that page.And now all of my apps gostraight into the app library,and I can find them there,and they're organized automaticallyfor me, which is great.It's just a relief thatthey just go there,and I can find them really easily.And with on-device intelligence again,they come up and they'resuggested just when I need them.So, it's a really great starting point.- And I really like itbecause I do appreciate object permanency.And that's what I've alwaysliked about the grid of icons,is that it's just muscle memory.I know exactly where they are,but beyond that, it's just,again, a place whereapps go to die for me.And this gives me the best of both worlds,because there was the oldseries suggested apps,and those were really good.Like it often knew exactlywhat I wanted to do,when I want it to do it.And this, I was never surehow you could combine thosethings, and it wouldn't just...I'd forget where they were.And because this is spatiallyall the way to the right,and you can hide allthose pages in between,I don't know, my mind justsort of is contextually awareof when I'm in that applibrary, it looks different,and I see those apps.- Yeah. And this is one ofthe features where we findthat I describe it andit sounds wonderful,but as soon as you start to use it,you really, really get it,it's just, game-changing,it really saves you time,and it gets you to the apps you want,right when you need them.And what's great is we useintelligence in the categories.So, the categories that youuse the most will be up top,and also within that,within each category,the apps that you use the mostwill be surfaced in the forefront as well.So, you can really getto those more easilyand more quickly.- And one of the thingswe've seen over the yearswith, you know, dashboardwidgets, widgets in general,is that not everybody uses them,not everybody changes the default,it's, you know, mainstream peoplekind of forgot that dashboard was there.But what I like is that you're also not...You're not imposing these on anybody.If you want them, you can go and add them.And I don't know if you have a feelingfor what kind of userswill add them or how many?But it feels like there isa passionate group of peoplewho just love their widgets.And even if they're not for everybody,you're giving it to them.- That a really great point.I'm glad you brought thatup because it's exactly it.You can use these features if you want to,but if you don't want to,they won't get in your way.So, it's really great way tojust make this more personaland suit your needs.And one other great thing,especially, for widgets,is that there's a widgetgallery that you can bring up.And we use informationof the popular widgets,that's sort of like atrending widgets, if you will,to highlight what arethose popular widgetsthat a lot of people are using.And so, you as a customer,maybe you weren't awarethat this widget existed,and you can just popinto the widget galleryand find things that you might like,and that's a great way to highlight,you know, the work thatdevelopers are doing as welland to bring those front and center.- And I don't believe they're interactive,but they do deep link.And so, you can have different zones.Is that correct?You have different zones that deep,or different widgets that deep linkin a different parts of the apps?- Yes, that's true.So, the small widget has oneone tap target to deep linkbecause it's a smaller surface area,but the medium and large widgets,you can have multiple tap targetsthat deep link right into the app.And if you haven't seen it,the animation just looks so beautiful.It sort of grows intothe app right into that,into that same function within the app,so it's really beautiful.- The iPad experiencefor widgets is different,and the app library isn'tsurfaced on the iPad,but it has a way bigger screen for youto sort of place everythingwhere you want it.So, is that something thatyou were thinking aboutwhen you chose how toimplement them on both systems?- Yeah, absolutely.I mean, we focused on iPhoneand that's exactly it.Like, you can pack more widgetsonto your screen on iPad,and you can also loadup the dock with apps.That's another quick way to get your appswith the search experience nowbeing a compact UI on iPad,you can be inside an app,and you can use commandspace to search for an appfrom there as well.So, we felt like the app librarywas really well suited for iPhone.- And I think also people want...I think, or at least we saywe want iPad to be different.Like you have the workspacemultitasking on the iPadthat you don't have on the iPhone,but yet at the same time,we want them to be the same.So, it's sort of a...(laughs) You almost haveto do a sorting operationevery time.- Both sides.Yeah, exactly.- The other thing I reallyreally liked was app clips,because this has sort of been the promiseof mobile software forever,and I don't think anybody'sreally delivered on it.That ability to, I show up in a new place,maybe it's to rent a car, to park a car,to get a city bike, or something,and I have to download an app...Well, first I have tofigure out what the acronymis for the local governingbody that controls that,I have to find the app,I have to download it,I have to sign in, I have toadd a payment system to it.And it's so much workwhen you were in sucha stressful situation.And by the looks of app clips,it's like NFC tap or scan the code,sign in with Apple, pay with Apple Pay,and you're getting yourfamily into the hotel,or on those bikes and your day is good.- That's exactly it.And that's why I think it'sgoing to be so powerful,because app clips are agreat way to discover apps,and they are great way to usethese small parts of an app,just at the moment you need it.So, instead of, you know,having to download themahead of time, or having tofigure it out, just as you said,you can just scan a QR code or tap an NFC,or even an app clip code,which we're launching later this yearto invoke these quickand seamless experiencesthat get you what youneed just at that moment.And you can obviously leverage Apple Pay.The developers have that option as well,or sign in with Apple to makeit just completely seamlessand quick, and very, very functional.So, I think, I can't wait to seewhat developers bring there.- I know you're notsupposed to have favoriteslike with your technology,or you not supposed to havefavorites with your kids,but do you have any favorites this year?Like anything in maps, or messages,or the perennial favorite Memoji?Anything that really stood out to you?- You're right to say we'renot supposed to have favorites.I think the app libraryis one of the featuresthat really stood out tome in terms of utility,and just changing the wayI've been using my phone.I also really love pinnedconversations and messages.It just changes the messages viewin a way that is really useful.It keeps those conversations that I lovethat the people on my friends and familythat I talked to the most right at the topregardless of how many other,you know, conversations,and chatter is happening in messages,especially, this time of yearwhere we're talking back and forth a lot.So, I think that has beena really great featurethat I've been using a lot.- I also, you know, low-key appreciatethat you added options forthe shelter in place herethat so many of us, (laughs)just longer versions of the hair style.- I haven't seen itdescribed that way, but yeah.And obviously, face coveringsare very relevant right now,and that's something youcan add on to as well.- You know, I appreciatethat because I think cultureand technology play backand forth with each other,and the more of those thingsare surfaced in technology,like the culture obviously inspires you,but then you can inspirethe culture right back.- Absolutely. And inthere, there's lot of workthat goes into that as well.We obviously have beardsand as an option in Memoji.And so, in order to add face mask,it's not that trivial to figure out,you know, how it goeson top of your beard.So, it just, you know,whereas it looks cute,but there's a ton ofengineering work that goesinto that behind the scenes.- The maps were really,really interesting to me.And not just selfishly,because I'm in Canada,and you announced that you'rerolling out the new mapsto Canada now too.- Yeah.- But the stuff that you'redoing, like bike directions,I found fascinating becausethat's a tricky problem.You have bike paths and streets,and you have elevation and no elevation,stairs and no stairs.And do you show me the fastest route?Do you show me the easiest route?And you're doing a really good jobsort of giving, not just balancing,but giving me options for those things?- Yeah. I mean, we're leveragingthe power of the new mapthat we rolled out in the U.S.,and as you mentioned,it's coming to Canadaand the U.K., and Ireland later this year.And we're leveraging the rich detailthat comes with those maps.I mean, we drove around all these citiesto get this rich detail,and then we're bringing thatright into cycling directionsas the new feature this year.And what's really greatis that we do offer,sort of customizeddirections just for cycling.So, for example, we'lltell you to dismountand walk your bike, ifyou're going through an areathat you can't cycle through,or we'll tell you to crossthe street and turn leftfor those maneuvers.And so, those are specific tocycling that we've added that.And the other cool featurethat I really love,is that you can see sort ofthe elevation of your route.So, for me personally, I willalways choose to avoid that.But if you are going througha hill or something like that,we'll show you a dotted lineto see where you are along that hill,so you can see how muchyou have left of it,which is really just a great feature.So, you can keep tracking how exactly-- I can make it.I can make it.- Exactly. Exactly.And as you said, just like in driving,we'll offer different routeoptions, so you can chooseif you want the fastest onethat maybe has a steeper hill,or if you want to take the long route,but a little bit of an easier ride.- You didn't take the easy way out.You didn't like, \"Oh,the car can't go there,we're not gonna show you these areas.\"People got out and they biked,and they walked, and they...So, even when the streetends, the maps don't end?- Yeah. Exactly.It's really, really just rich detailthat our new map is able to provide there.And we're excited to seeit come to new cities,in San Francisco, New York,Los Angeles, to start with,and the number of cities in China as well.- I wanna ask you, what is it likeengineering all this stuff,because Apple is privacy by design.It really isn't anafterthought, or a bolt on,or it would be nice.But when you do all these featureslike when you do theon-device intelligence,you have to architect itin a way that's private.And does that?Is that constraint sort of inspirational,or is it something you're always thinkingabout in the back of your mind?- I think it is anopportunity to innovate.And, you know, one of the thingsthat I talk about when we'restarting out at a future,and thinking about what do we wanna build,how can it be great?Is really somethingthat Craig said on stagea couple of years ago.He had this slide thattalked about great features,and then great privacy.And then there was the swoopthat went through both this arrow.And that's kind of what I talk about,all of us doing together,is building that swoop of howdo we get the great featuresand the great privacy?So, I think that that's somethingthat engineers across all ofthe Apple really take to heart,and pride themselves in, asfiguring out how to do bothin a way that our users will love.- It's funny becausethere's that old saying,you know, \"If you sell hammers,everything looks like a nail.\"And I get the feeling thatdata harvesting companies,you know, if everything tothem is data harvesting,and we've never really understood that.Like not really data abuse,but data exploitation maybe as a way,they've seen that as,if you get data you haveto then exploit that data.And I think you've demonstratedover the last few years,that you can acquire enough datato provide a benefit to the userwithout you having to then goand sell things against it?- Well, I think some of the featuresthat Cecilia talked about with,you know, app in the app library,your apps automatically arranged for youwith on-device intelligence.I think that's where we start with,is thinking about how canwe do something on device?And thinking about data minimization.What data did we really need to useto actually make the feature great?And that's really wherewe start with any featurewhen we're thinking about building app.- And there's this sort of...You know, you guys made privacy popular,but previously, it was to thecloud, and then it was AI,you know, and now privacyis getting stage time.But it feels like other companieswill conflate privacywith data retention, like,\"Oh yeah, we'll deleteyour data in three months,that's privacy.\"or \"We'll use end-to-endencryption to get the dataand that's privacy.\"But first Tim and then Craigreally did lay out that processof data minimization andhow you're handling it.And I think that's asubstantive differencethat people should understand?- Yeah. Those pillarsthat, you know, Tim, Craig,and we talk about on-device intelligence,data minimization, security,consent and transparency,really guide how we approach features,and how we build them across the company,and I think it's that focus.And, you know, honestly,the more people who are buildingand thinking about privacyacross the ecosystemis great for all users.And so, I'm excited by when app developerscome and talk to us in labs,and they're excited howcan I build great privacy?What tools can I use?How can I make usingan outer process pickerso users can just choose exactlywhich photos they wanna give me?Great. I think that's a partI get really excited about,especially, this week, ishearing about how everyone,all the developers arealso getting excitedabout privacy and thinkingabout how to build itinto their experiences.- One of my favorite commentsfrom Craig a few years ago,where he's like, \"We don'tneed to suck up your photosto find out what a mountain looks like.We can go get a picture ofa mountain from anywhere.\"And that's been one ofthe knocks on Apple,is they're saying that ifyou don't harvest the datayou can't do the AI.And if you don't do it on the cloud,you can't use all themachine learning models.But I think you've also shownthat you're putting supercomputersin everyone's pockets and laps,and those computers can crunch dataas well as any cloud server?- Yeah. I think ourdevices are getting moreand more powerful and can really make,can really enable so many scenarios.But we're also looking at otherways to do machine learningthrough differential privacy,private federated learning,and exploring those kindsof technologies as well,and continuing to evolve in that space.- The differentialprivacy, I think that's...There's a lot of words,but I always thought of itlike if you're at the dinner tableand half of you like \"Star Wars,\"and half of you liked \"Star Trek,\"and you don't wannastart any family fights,you know, a bunch of youcan just lie about it,and then the statistics modelcan figure out the quantity of the lies,and get the answer without anybodygetting food thrown atthem at the dinner table.- That's a great metaphor.I never really thought about it that way,but I think I might steal it.- I probably stole itfrom you guys before,(laughs) so you're welcome to it.One of the things I saw immediatelyafter the beta downloaded,it was a bunch of developers,but Bjango came to mind,where they immediatelypulled up their websiteand the tracking detectionsaid zero trackers,and they were incredibly proud of that.It was sort of a validationfor their business model.Was that something you anticipatedthat not just sort of shamingthe worst of the worstof the tracker people,but it being a pointof pride for the peoplewho were doing things maybein a more upfront way?- I love that where, youknow, allowing the developersto celebrate where they'redoing great privacy.And so, think that was somethingthat we hoped we would have developers do.And also be an example of,you know, sometimes you might not know,code bases can get large.And so, giving developers toolsto look at what they're doing,and to better understand the impactthat it might have on users.And so, then they can goand possibly change their practicesif they're surprisedabout what's happening.- I don't think a businessmodel should ever be hidden.Like if that is your business model,you should be proud of it.And if you're using tracking,and if you're using cross-site tracking,and if you're doing these things,you should be able to tell your customers,or the people that you'retaking this information fromthat you're doing it, youshould be proud of it.And this reminds me of sort of likewhen you did battery shaming,and suddenly everybody sawwhere their power was going.This is sort of, now everybody knowswhere their information is going.And I don't know why therewould be any pushback on that?- So, you know, I think we've shippedintelligent tracking protectionand Safari for a number of years.And we wanted to this year,bring that level of protection to apps.And so, as we think that trackingshould be with consent andtransparency, as you mentioned,you know, we wanted to let users choosewhether they want to betracked across companies.And so, users might notunderstand what's happeningwith tracking today,they may not understandthe data that they giveto an app developermay be provided to adifferent company or website,and then used for thingslike monetization,and personalized advertisingas well as sharing thatdata with data brokers.And so, we wanna make surethat users have an abilityto choose whether theywould like to participatein that or not.- And the other thing thatwas super interesting to me,is that, you know, somepeople are putting thisas Apple versus the advertising industry.You know, sort of likeyou're coming after them,but in my opinion, you'rehelping make them better.Again, like I don't think you should everuse a business model that you are ashamedto show to the peoplethat you're using it with.And to me, this gives them toolsto sort of get a better viewof how they're doing their business,and maybe get a better business out of it.- And it's important to saythat we definitely thinkin-app advertising is keyto many of our developers,and we are not against that.We think that it's a vibrantpart of our app ecosystem,and we think that thereare many different waysthat we can do that in amore privacy friendly way.So, one example is this year,we're expanding SK ad networkto make sure that thereis a privacy friendly wayto do ad attribution.And so, this is really making it,so if you have one app, app A and B,and app B runs an ad in appA to get users to be aware,download their app,then if a user actually taps on that ad,goes and downloads the app,there's a way to learn that,that app was tapped on,there was a purchase made,or just a download all without revealingwho that actual userwho did those taps are.And this can also help you choose thingslike if you're runningmultiple different kinds of adsto be clear about whichads are performing well,is it a blue app?Is it a green app?And to be able to do all ofthat without attributing itback to an individual user.- And I love thatbecause you've been doingprivacy forever.You know, Craig's talkedabout that to Steve jobs,famously, to Walt Mossberg explained.You'll ask them, ask themagain, keep asking them.And it year after year,you just keep rolling outthese new privacy features,that I was saying before,it's like a benevolent privacy machine.And do you sort of takeit on a year by year basisthink about what you can do,or do you have a grand vision of privacy?You, you know, willingto adjust it, of course,but that you're sort ofbuilding towards over time?- Well, I think we want usersto be able to make greatdecisions for themselves.And so, with this year,with the in the app store,we're making it clearfor users to understand theprivacy practices of an appbefore they download it.And so today, we have in the app store,the ability to access theprivacy policy of any app.But we wanted to go a step furtherand make it easier to understand,what information thatan app is collecting,and how they're planning to use it.This is similar to somethinglike nutrition labels.So, what's in food is hard to understandwhen you stare at a package,but there's this idea of highlightingthe key important information.And that's really what we'retrying to do this year,is make it easier for you to understandwhat data apps collectthat's linked to you,and if these apps in fact share it.So, apps will provideinformation about their app,self declare, and we will show a summarywithin the app store, product page,to let users see this informationbefore they download it.- The thing I love...I keep saying things I loveso much, I love all of this.And people are gonna saythat I'm a complete privacy fan boy.And I am, I think it's,you know, going back to the West wing,it is the thing of our time.- Mm-hmm.- I love like last year,I think it was last year,you made apps declare whenthey were using Bluetooth.And all of a sudden,we saw a bunch of appsthat have no need to useBluetooth, suddenly popping up.And this year you're showingwhen the clipboard is being used.And all of a sudden wehave apps that are...We're not doing anythingwith the clipboard,all of a sudden it's popping up saying,\"Clipboard read, clipboard read.\"And I sort of love the the moxiethat goes into adding features like that.- Well, I think it'shelping users understandwhat's happening to their data.And, you know, there's other thingswe're adding also this yeararound providing more control to users.So, for example, this year,we're continuing to add ontothe controls that we've built,for location, by allowing users to chooseto share only their approximate locationwith an app developer, whichI'm really excited about.- We mentioned the on-device intelligence,and also maps has been a bigissue because people have feltlike they need to eithersacrifice privacy for quality,for example, let everythingabout them be measured,so they get better traffic,or they get better routing.You're doing that in a way too,where I can feel comfortable contributingand going through the routingwithout feeling like I'm being chewed upby some machine at the same time?- Yeah. I think maps is a great exampleof where we've applied someof those privacy pillarsthat we talked about earlier.Really thinking about data minimization,what data is needed to be ableto provide great directions to you.So, you know, when you wanna do,when you wanna learn how to get somewhere,you know, providinginformation that enables that,but then, you know,we don't need to know thatRene wanted to get somewhere.And so, making it so,you know, how you use Applemaps is not tied to you,is a key part of that story.- Yeah, it's a horribleanalogy but I keep making it.It's like you go out to dinnerand you each pay for your own dinner,it's not like you'regetting this huge banquet,and then someone'sleering at you afterwards.And it's just as a customer,it's so much a better feelingwhen you don't feel like you're obligated,(laughs) at the end of a transaction.- Yeah. I think it's that innovationthat we do across the companythat I think keeps makingme excited for every WWDC,and what we're doing in the future.Because I think thattaking some of those thingsthat seem like might bea challenge initially,and going forth andbuilding new technologies,that really enable these greatfeatures and great privacy.It's the thing thatmakes me really excitedto work at Apple.- Well, I know our time is limited,so I don't wanna keep youany longer than I have to.But I do wanna thank all of you,you know, everyone and all of your teamsfor doing all of this,because I know it's,you know, in the best ofyears WWDC is no small thing.And spending all of yourtime doing all of this,while everything else isgoing on all around you,is just, it's super appreciated.I really wanna thank you for that.- Thank you.- Yeah. Thank you so much.It's really great to see theenthusiasm and the excitement,and people see these featuresas they're out there andannounced to the world.- Thank you so much for your time.Powering all of this,every new bit of softwareand hardware, and evenrecommendations in services.Everything that sci-fi calls,artificial intelligence,AI is really machine learning.And to learn more about that,check out Brilliant newneural networks course.Here's an example from somethingthat we're just gonna keepseeing more and more of.You can wire up just 50 neurons,and using that type of feedback,build in network that's capableof classifying handwritten digits.But really, recognizing and classifyingalmost everything eventually,whether you're a student lookingto get ahead while school's out,a professional who wants tobrush up on cutting edge topics,or someone who just wants to understand,maybe even be part ofhow all this technologyis changing the world,check out Brilliant.Go to brilliant.org/reneritchie,and sign up for free.And the first 200 of you can also level upwith 20% off the annualpremium subscription.Thanks, Brilliant, thanks toall of you for your support.Check out the WWDC 2020 playlist for more,and see you in next video.\n"