The Price of Progress: A Tech Enthusiast's Frustration with the Latest GPU Market Developments

We already know that we're living in an artificial world, where prices are artificially inflated. The price of a product is simply what the market is willing to pay for it, and then that number is arbitrarily set. It has to be above the cost of manufacturing, including costs like SL, distribution, SL advertising, and all the overhead to make that product sellable. Whatever that total comes out to be has to be rolled into the price, or the business goes out of business - that's just how profit works.

Take, for example, the recent launch of the Nvidia 480 Super GPU. The current price tag is a whopping $1,200, which is nearly 10% more performance than the standard 480 model. This seems like an outrage to many enthusiasts in the market, who are expecting prices to be lower given the increased performance. It's almost as if Nvidia is making the current price the norm, and then somehow justifying it by claiming that the 480 Super is "worth" every penny. But how could anyone scoff at a card that offers nearly 10% more performance for the same price? The 480 Super should be priced lower, not higher.

Furthermore, enthusiasts are feeling jaded and disconnected from the market. When our entire existence depends on people being excited about this industry, it's depressing to see such apathy. We love our jobs, we love the genre of tech, and we love throwing GPUs onto systems and overclocking them. But with the current state of affairs, it feels like there's just been a cash grab. The latest rumor is that the 4070 Super will launch on January 17th, followed by the 4080 Super on January 31st. However, even these dates seem suspiciously coincidental. There was no mention of the 4070 Super in emails from anonymous sources, but they were talking about the 480 TI Super and the 4080 Super with their launch dates.

It's worth noting that Nvidia typically doesn't release products during big tech conferences like CES. They prefer to hold their own press conference at a different location and time, completely separate from the main event. This is because they want to be the only thing talked about, and they know that if they follow the crowd, they'll lose the spotlight.

One can't help but wonder what would happen if Nvidia were to price its products more reasonably. If the 4080 cost $6.49, for example, then the 4060 could theoretically cost around $1.99. This is a tantalizing prospect, and one that could bring a sense of excitement back to the market. After all, we know that TSMC has been applying price increases across the board, upwards of 25%. But Nvidia seems content with profiteering at its best.

As an enthusiast myself, I'm feeling frustrated along with many others. It's hard to see people being jaded and disconnected from the industry when our entire existence depends on it. We love this genre, we love throwing GPUs onto systems and overclocking them. But with the current state of affairs, it feels like there's just been a cash grab. I can only hope that something changes soon, and we start to see prices drop back down to reasonable levels.

The rumored launch dates for the 4070 Super and 4080 Super have left many enthusiasts scratching their heads. January 31st seems like an odd date, especially when compared to the January 17th launch of the 480 TI Super. It's possible that these dates are set in stone, but without any official confirmation from Nvidia, it's hard to say for sure.

One thing is certain, however - Nvidia's press conference at CES will be one to watch. We can expect to see all sorts of exciting new products on display, including the 4080 Super and its rumored launch date. As always, we'll have to wait and see what the future holds for this industry, but one thing is clear: the prices are just getting started.

Ultimately, we want to see GPUs that cost around $6.99 - like the 1080 TI did back in the day. It's a reasonable price point that reflects the actual performance of the product. But with Nvidia seeming content with pricing its products at all-time highs, it's hard to know what to expect. One thing is for sure, however: we'll be keeping a close eye on the market and waiting patiently for prices to drop back down to earth.

The rumor mill is always churning, and in this case, it seems like Nvidia has set the bar pretty high with its rumored launch dates. January 31st seems like a long shot, but if the 4070 Super does hit shelves that day, it could be a game-changer for the market. As always, we'll have to wait and see what the future holds - but one thing is clear: Nvidia is looking to shake things up in a big way.

In conclusion, as a tech enthusiast, I'm frustrated with the latest developments in the GPU market. Prices are too high, and it feels like there's just been a cash grab. But despite all this, we still love our jobs and our industry. We love throwing GPUs onto systems and overclocking them. And we'll keep waiting patiently for prices to drop back down to earth.

"WEBVTTKind: captionsLanguage: enoh okay rumor time we're getting pretty close to some facts here though and we're going to talk about the latest from potentially in video and why it honestly just pisses me off anyway this rant brought to you by B1 Tech makes it easy to create your dream setup with a wide range of customizable PC parts desk and wall art gaming mats custom phone cases and more choose from existing designs or create your own to bring your favorite art to life allowing you to truly make set up your own and V1 Tech is proud to announce their all new RGB shadow box wall frames featuring addressable RGB lighting and swappable artwork allowing you to change the look and feel of your setup quickly and easily with no tools necessary start creating your dream setup with V1 Tech by following the links in the description below all right let me preface this by saying I do not have any embargo information I do not have any NDA stuff like currently so I I can't talk about rumors and stuff if I've received information and then be like oh my gosh the rumors State cuz that's just weird right and anyway so it's important to kind of it's fun actually to speculate a little bit see if these rumors hold true and such so today's rumor mail is brought to you courtesy of Tom's Hardware um by the way I want to point out I have never had a website make me want to install an ad blocker more than Tom's Hardware I've closed all these but they just whatever side ramp today we're talking specifically about uh the RTX 40 series rumors and what I was initially going to just talk about being the 4080 super um but I can tell you but there's more cards on here why does this ad keep opening back up there's more cards on this list than I was kind of expecting and some naming that we Phil and Nick and I were actually joking around with that might actually be true I will tell you this though there has been some Communications um anonymously heading my way saying bolo or be on the lookout so I don't have any specs so I can't see if the specs and pricing and naming all that's true but I can tell you something's coming I I think everyone knows that by now and if anything regarding like the whole China embargo China Market stuff with like the 4080 dragon or whatever they called it that was specific to that region taught us and that's why there was such shortages it looks like as like the 4080 490 dies were kind of being reallocated to a regional chip or a regional skew that was okay to be sold in China and I think that's now going to just sort of make its way worldwide but with different naming I think they called it dragon or whatever for the one that was that was for the uh specifically the China Market um moving forward Tom's Hardware here is reporting that there is rumored to be a 480 super no surprise there uh the only real surprise is the fact they didn't use the term super for the 30 series those were TI but then 20 series they had supers and then we had 1650 supers and 1660 supers and 1660 TI and all that stuff but they were separate this is reporting now that there's going to be a 407d super and a 4070 TI super now we already have a 4070 and a 4070 ti so does that mean we're going to have a 4070 a 47d super a 47d TI and a 47d TI super plus now the rumored well the existing 480 which by the way is an MSRP of $1,200 we talk about that in a second and a 480 super and then potentially we have 4090 and then potentially a 4090 super or is it 490 TI whatever the charts right here they're calling at 4090 TI it's got a these these ones that have asteris on there these are rumored so source for these it home X preview and Hassan M mutaba mutaba I can't remember to say his name these These Are The Usual Suspects when it comes to the rumors by the way and most of the time they're pretty correct they've got a really good track record um but they're not always exactly on the on the directly on the bullseye so let's talk about the 4070 stuff first currently the cost of a RTX 470 is about $549 for aib car cards right cuz I think $4.99 is the MSRP for a 4070 so if we look at the 4070 TI which does currently exists we're now looking at a pretty significant jump up to what about 700 the upper 700s so that means the 470 super has to be between the 550 is 500 to 550 for MSRP slash and then third party cards tend to be more than MSRP and 7 F that's a $200 price range there so yeah it's going to be weird to see that Gap filled by one card because it's going to really clutter up the top of the stack so if we look at alleged pricing here it's rumored that the recommended retail price of the 470 TI super so stupid to say is $7.99 to 849 now that that price point right there sort of hold holds water in my opinion because I just showed you that upper 700's is 10 upper sorry I just saw that pop up in the corner of my eye uh upper 7 00s for the 470 TI and then 470 super TI would obviously be above that so that kind of makes sense but what happens if we look at this chart now and we see right here the 4080 is a 80103 with 9728 fp32 kudor and 16 GB of uh 256bit gddr 6X and the 4080 superp is rumored to also be an 8103 with 10,240 so an extra 512 with essentially the the same memory So currently the price right now of an RTX 480 is approximately $1200 and up so you'll see some of these models right here which are actually a little below MSRP like B&H Photo has this uh 480 for 1179 that's actually what $20 below MSRP for a custom card sort of makes sense because of the fact they've not been selling well unfortunately recently because of the shortages because of the reallocation of dies for the China Market they went back up momentarily we did a video about that and now they've kind of come down fairly quickly since they're available again what does that mean for the pricing of the 480 that means it has to drop because of the fact that you cannot have a card that is going to be faster than it costs less than it well Jay what are you getting this cost less than well the rumor is $999 because this is a theoretically the same die that they reallocated and sort of made for the China Market cuz remember one of the one of the Embargo re reasons was the price so $99 9 and below is kind of like where the market had to be like they had to meet that requirement of $9.99 or less for the China market and so they had to make a card fit there so if they wanted to make a fast card because realistically they could have just taken 408s relabeled them repriced them and sold them but they didn't they they made a different skew out of it and the rumor is also that the 8103 for the 480 super is fully unlocked which means there would be no room for 480 TI super on the same die that just does not mean they couldn't make a 4080 TI super on the 80102 that's even more locked than the 4090 currently is cuz we know the 8012 at 16384 cacor is not fully unlocked theoretically that's what the 490 TI would be I'm going to talk about that today I have very little very little reason to believe that the 490 TI is what we're going to be talking about in January when these launches are expected to take place so the part that makes me angry and I said at the beginning of this video is like this makes me mad is this shows like the blatant just cost gouging and greed because if we're talking about a more unlocked a103 that would mean lesser yields right because the higher the Cuda cor counts the less yields are tends to be just through the manufacturing process now sure we are looking at more than a year now of manufacturing process maturity typically the yields improve as the as the manufacturing continues the process gets better it's a practice makes perfect right but if we're going to be dropping it $200 down to the $9.99 price point and it's even faster and we know that that means the 4080 has to be somewhere around the $899 to 849 range so now we're talking 250 to $300 cheaper so those are proof that Nvidia was just gouging you the entire time now nobody's surprised to hear that we know that Nvidia has been nicknamed ingredia for so long for a valid reason so that's what sort of makes me frustrated here now one of the things that Phil and I were talking about is like the potential pricing for the 470 470 super 470 TI 4070 TI Super 40 and and then now the 480 in there cuz look we're going to have 1 2 3 4 470 models four of them that is that is just that's Madness so what's the price Gap going to look like well we already talked about the fact that we've got a $200 price gap between the 470 and the 47 70 TI right there so we know the 470 super has to fit in between that so probably going to see a 599 or a yeah 599 MSRP so from $4.99 to $599 that means the 470 TI has to stay around the $700 price point which is currently around where it is with the 470 TI super being rumored that $799 to$ 8.49 price point now you're getting dangerously close to the new price of a 48 so that is a really weird crowded product stack this is also something Nvidia tends to do to just squish the market so full of Nvidia SKS that people tend to even forget about AMD like this is something that this is a tack that they've used ever since RTX came out like 1080 models didn't have this ridiculous stack if you will I mean how many SKS are on this one chart right here right so we have 4 460 4060 TI 470 470 super 4070 TI 4070 TI super 480 480 super 4090 and then the theoretical 490 TI that is 1 2 3 4 5 6 7 8 9 10 price points starting at the $300 price point so the question is are we going to Sunset any of these models I think sunsetting a model could be the right move if the newer faster cards slide in the current price point if you take a faster card and you charge more for it and then you Sunset the cheaper model you are forcing people into a more expensive model now in terms of a for-profit company that sounds like a great thing your shareholders would love you for that but you know who's going to hate you is the very Market at which you're relying on I think we are seeing some of the most slow reduced sales we've probably ever seen since even prior to the um human malware making its way around it's rumored here that the uh MSRP between $5.99 and $649 for the 47d super remember I said it had to be$ 599 569 would be stupid to have $150 premium above the 470 to a 470 super when it's realistically uh it's going to be single digigit performance Improvement it says a theoretical 6 to 9% faster than a 4080 I would love to say that that means it would cost 6 to 9% more expensive that's not the way Nvidia works we already know Nvidia for a 6 to 9% performance Improvement we want to charge you a minimum of 15% price increase that is it is just a exponentially more expensive curve to get more performance at the higher range again maybe because of the yields so that brings us back to speculation of what the 4080 would cost in its new price it has to be a new price it has to drop it doesn't have a choice or it has to disappear entirely the problem I have with disappearing models is the fact that the new card could slide in more expensive would a$ 480 super at $1,200 be I mean technically that 6 to 9% more perform if the rumor holds true that 6 to9 6 to 9% faster more or more performance at the same price but it's a price that's we already know is artificial I mean all prices is artificial a price is just what is a market willing to spend for a product and then that number is arbitrarily set it has to be above the cost of manufacturing that's it it cost of manufacturing SL distribution SL advertising all the overhead to make that product sale or sell so whatever all that is rolled in the card has to be above that otherwise the business goes out of business that's just how profit works we already know at $1,200 that's way above that number if they were able to take the same die and the same manufacturing process and the same amount of RAM and everything and throw it into a China model at $9.99 so we know it has to be somewhere around there what I wouldn't put past Nvidia is to make the 480 super $1,200 and the 480 9.99 I would love to say that the the 480 super would launch at $9.99 and the 480 has to drop even more in price but it almost seems more like the Nvidia way to make the current price the faster card going that's nearly 10% more performance for the same price How Could You scoff at that and then make the $ 48999 making everyone realize that card could have probably been near $200 cheaper from the get-go that's why I'm angry I'm angry also because I'm I'm an Enthusiast in this market and I've I'm just like you guys it's difficult to make content about something everyone's jaded about I love my my job I love this genre I love Tech I love throwing gpus on on systems and overclocking them and seeing the FPS number go up and just geeking out over it but I've never seen a more disconnected disinterested just jaded Enthusiast base as I have today and when our entire existence depends on on people being excited about this like we are it's depressing for everyone probably even more so the content creator to be honest because of the fact that we get to see everyone's how upset everyone is you know and it's like it feels bad when it's just this just seems like what is the next opportunity to cash grab and I feel like the 4070 lineup is clearly it if these if these rumors hold true last but not least let's talk dates January 31st is more than likely when you're going to see the 4080 super but what I find is odd and and I'm going to tell you that we have we I've already told you we've gotten some emails from some an anonymous sources saying bolo be on the lookout with stuff lifting and information able to be talked about around January 31st that perfectly coincides with the rumored launch dates for this what doesn't coincide is the fact that in these emails there was no mention of apparently the 4070 super hitting shelves January 17th again these are rumors this 70 TI super available on the 24th and then here's 4080 super January 31st I think the January 31st date is pretty much set unless the 4070 super Launches on January 31st and everything moves from there so I think these dates are weird only because the first date the only date we've been like nudge nudge wink wink about is January 31st so that is odd anyway apparently you can get all the information officially from Nvidia um uh just before CES appar cuz this Nvidia keynote is expected to be the day before CES officially La starts it's rare that we actually see products from Nvidia like GPU wise launched coinciding with a big Tech conference cuz Nvidia loves to be the only thing talked about so they'll hold their own press conference at a different location at a different time completely separate from like compex and CES and all that sometimes GDC but anyway um that's it that's the rumor I I I want to see 480s cost $6.99 I want the 80 series used to always cost $6.99 around there I 649 even we had 1080 TI at 649 I like you on all the performance and I want it at a price that it seems reasonable cuz guess what if a 4080 cost $6.49 if if the price was able to exist there then your 4060 could cost like $1.99 and I think honestly ly they could do it we know tsmc has given price increases across the board upwards of 25% now that's 25% of that component which is the chip but Nvidia has been applying that price increase to the total cost of production that's just I mean it's just profiteering at its best all right guys I'm mad just like you guys I don't know what else to say I guess we'll find out in a couple weeks hereoh okay rumor time we're getting pretty close to some facts here though and we're going to talk about the latest from potentially in video and why it honestly just pisses me off anyway this rant brought to you by B1 Tech makes it easy to create your dream setup with a wide range of customizable PC parts desk and wall art gaming mats custom phone cases and more choose from existing designs or create your own to bring your favorite art to life allowing you to truly make set up your own and V1 Tech is proud to announce their all new RGB shadow box wall frames featuring addressable RGB lighting and swappable artwork allowing you to change the look and feel of your setup quickly and easily with no tools necessary start creating your dream setup with V1 Tech by following the links in the description below all right let me preface this by saying I do not have any embargo information I do not have any NDA stuff like currently so I I can't talk about rumors and stuff if I've received information and then be like oh my gosh the rumors State cuz that's just weird right and anyway so it's important to kind of it's fun actually to speculate a little bit see if these rumors hold true and such so today's rumor mail is brought to you courtesy of Tom's Hardware um by the way I want to point out I have never had a website make me want to install an ad blocker more than Tom's Hardware I've closed all these but they just whatever side ramp today we're talking specifically about uh the RTX 40 series rumors and what I was initially going to just talk about being the 4080 super um but I can tell you but there's more cards on here why does this ad keep opening back up there's more cards on this list than I was kind of expecting and some naming that we Phil and Nick and I were actually joking around with that might actually be true I will tell you this though there has been some Communications um anonymously heading my way saying bolo or be on the lookout so I don't have any specs so I can't see if the specs and pricing and naming all that's true but I can tell you something's coming I I think everyone knows that by now and if anything regarding like the whole China embargo China Market stuff with like the 4080 dragon or whatever they called it that was specific to that region taught us and that's why there was such shortages it looks like as like the 4080 490 dies were kind of being reallocated to a regional chip or a regional skew that was okay to be sold in China and I think that's now going to just sort of make its way worldwide but with different naming I think they called it dragon or whatever for the one that was that was for the uh specifically the China Market um moving forward Tom's Hardware here is reporting that there is rumored to be a 480 super no surprise there uh the only real surprise is the fact they didn't use the term super for the 30 series those were TI but then 20 series they had supers and then we had 1650 supers and 1660 supers and 1660 TI and all that stuff but they were separate this is reporting now that there's going to be a 407d super and a 4070 TI super now we already have a 4070 and a 4070 ti so does that mean we're going to have a 4070 a 47d super a 47d TI and a 47d TI super plus now the rumored well the existing 480 which by the way is an MSRP of $1,200 we talk about that in a second and a 480 super and then potentially we have 4090 and then potentially a 4090 super or is it 490 TI whatever the charts right here they're calling at 4090 TI it's got a these these ones that have asteris on there these are rumored so source for these it home X preview and Hassan M mutaba mutaba I can't remember to say his name these These Are The Usual Suspects when it comes to the rumors by the way and most of the time they're pretty correct they've got a really good track record um but they're not always exactly on the on the directly on the bullseye so let's talk about the 4070 stuff first currently the cost of a RTX 470 is about $549 for aib car cards right cuz I think $4.99 is the MSRP for a 4070 so if we look at the 4070 TI which does currently exists we're now looking at a pretty significant jump up to what about 700 the upper 700s so that means the 470 super has to be between the 550 is 500 to 550 for MSRP slash and then third party cards tend to be more than MSRP and 7 F that's a $200 price range there so yeah it's going to be weird to see that Gap filled by one card because it's going to really clutter up the top of the stack so if we look at alleged pricing here it's rumored that the recommended retail price of the 470 TI super so stupid to say is $7.99 to 849 now that that price point right there sort of hold holds water in my opinion because I just showed you that upper 700's is 10 upper sorry I just saw that pop up in the corner of my eye uh upper 7 00s for the 470 TI and then 470 super TI would obviously be above that so that kind of makes sense but what happens if we look at this chart now and we see right here the 4080 is a 80103 with 9728 fp32 kudor and 16 GB of uh 256bit gddr 6X and the 4080 superp is rumored to also be an 8103 with 10,240 so an extra 512 with essentially the the same memory So currently the price right now of an RTX 480 is approximately $1200 and up so you'll see some of these models right here which are actually a little below MSRP like B&H Photo has this uh 480 for 1179 that's actually what $20 below MSRP for a custom card sort of makes sense because of the fact they've not been selling well unfortunately recently because of the shortages because of the reallocation of dies for the China Market they went back up momentarily we did a video about that and now they've kind of come down fairly quickly since they're available again what does that mean for the pricing of the 480 that means it has to drop because of the fact that you cannot have a card that is going to be faster than it costs less than it well Jay what are you getting this cost less than well the rumor is $999 because this is a theoretically the same die that they reallocated and sort of made for the China Market cuz remember one of the one of the Embargo re reasons was the price so $99 9 and below is kind of like where the market had to be like they had to meet that requirement of $9.99 or less for the China market and so they had to make a card fit there so if they wanted to make a fast card because realistically they could have just taken 408s relabeled them repriced them and sold them but they didn't they they made a different skew out of it and the rumor is also that the 8103 for the 480 super is fully unlocked which means there would be no room for 480 TI super on the same die that just does not mean they couldn't make a 4080 TI super on the 80102 that's even more locked than the 4090 currently is cuz we know the 8012 at 16384 cacor is not fully unlocked theoretically that's what the 490 TI would be I'm going to talk about that today I have very little very little reason to believe that the 490 TI is what we're going to be talking about in January when these launches are expected to take place so the part that makes me angry and I said at the beginning of this video is like this makes me mad is this shows like the blatant just cost gouging and greed because if we're talking about a more unlocked a103 that would mean lesser yields right because the higher the Cuda cor counts the less yields are tends to be just through the manufacturing process now sure we are looking at more than a year now of manufacturing process maturity typically the yields improve as the as the manufacturing continues the process gets better it's a practice makes perfect right but if we're going to be dropping it $200 down to the $9.99 price point and it's even faster and we know that that means the 4080 has to be somewhere around the $899 to 849 range so now we're talking 250 to $300 cheaper so those are proof that Nvidia was just gouging you the entire time now nobody's surprised to hear that we know that Nvidia has been nicknamed ingredia for so long for a valid reason so that's what sort of makes me frustrated here now one of the things that Phil and I were talking about is like the potential pricing for the 470 470 super 470 TI 4070 TI Super 40 and and then now the 480 in there cuz look we're going to have 1 2 3 4 470 models four of them that is that is just that's Madness so what's the price Gap going to look like well we already talked about the fact that we've got a $200 price gap between the 470 and the 47 70 TI right there so we know the 470 super has to fit in between that so probably going to see a 599 or a yeah 599 MSRP so from $4.99 to $599 that means the 470 TI has to stay around the $700 price point which is currently around where it is with the 470 TI super being rumored that $799 to$ 8.49 price point now you're getting dangerously close to the new price of a 48 so that is a really weird crowded product stack this is also something Nvidia tends to do to just squish the market so full of Nvidia SKS that people tend to even forget about AMD like this is something that this is a tack that they've used ever since RTX came out like 1080 models didn't have this ridiculous stack if you will I mean how many SKS are on this one chart right here right so we have 4 460 4060 TI 470 470 super 4070 TI 4070 TI super 480 480 super 4090 and then the theoretical 490 TI that is 1 2 3 4 5 6 7 8 9 10 price points starting at the $300 price point so the question is are we going to Sunset any of these models I think sunsetting a model could be the right move if the newer faster cards slide in the current price point if you take a faster card and you charge more for it and then you Sunset the cheaper model you are forcing people into a more expensive model now in terms of a for-profit company that sounds like a great thing your shareholders would love you for that but you know who's going to hate you is the very Market at which you're relying on I think we are seeing some of the most slow reduced sales we've probably ever seen since even prior to the um human malware making its way around it's rumored here that the uh MSRP between $5.99 and $649 for the 47d super remember I said it had to be$ 599 569 would be stupid to have $150 premium above the 470 to a 470 super when it's realistically uh it's going to be single digigit performance Improvement it says a theoretical 6 to 9% faster than a 4080 I would love to say that that means it would cost 6 to 9% more expensive that's not the way Nvidia works we already know Nvidia for a 6 to 9% performance Improvement we want to charge you a minimum of 15% price increase that is it is just a exponentially more expensive curve to get more performance at the higher range again maybe because of the yields so that brings us back to speculation of what the 4080 would cost in its new price it has to be a new price it has to drop it doesn't have a choice or it has to disappear entirely the problem I have with disappearing models is the fact that the new card could slide in more expensive would a$ 480 super at $1,200 be I mean technically that 6 to 9% more perform if the rumor holds true that 6 to9 6 to 9% faster more or more performance at the same price but it's a price that's we already know is artificial I mean all prices is artificial a price is just what is a market willing to spend for a product and then that number is arbitrarily set it has to be above the cost of manufacturing that's it it cost of manufacturing SL distribution SL advertising all the overhead to make that product sale or sell so whatever all that is rolled in the card has to be above that otherwise the business goes out of business that's just how profit works we already know at $1,200 that's way above that number if they were able to take the same die and the same manufacturing process and the same amount of RAM and everything and throw it into a China model at $9.99 so we know it has to be somewhere around there what I wouldn't put past Nvidia is to make the 480 super $1,200 and the 480 9.99 I would love to say that the the 480 super would launch at $9.99 and the 480 has to drop even more in price but it almost seems more like the Nvidia way to make the current price the faster card going that's nearly 10% more performance for the same price How Could You scoff at that and then make the $ 48999 making everyone realize that card could have probably been near $200 cheaper from the get-go that's why I'm angry I'm angry also because I'm I'm an Enthusiast in this market and I've I'm just like you guys it's difficult to make content about something everyone's jaded about I love my my job I love this genre I love Tech I love throwing gpus on on systems and overclocking them and seeing the FPS number go up and just geeking out over it but I've never seen a more disconnected disinterested just jaded Enthusiast base as I have today and when our entire existence depends on on people being excited about this like we are it's depressing for everyone probably even more so the content creator to be honest because of the fact that we get to see everyone's how upset everyone is you know and it's like it feels bad when it's just this just seems like what is the next opportunity to cash grab and I feel like the 4070 lineup is clearly it if these if these rumors hold true last but not least let's talk dates January 31st is more than likely when you're going to see the 4080 super but what I find is odd and and I'm going to tell you that we have we I've already told you we've gotten some emails from some an anonymous sources saying bolo be on the lookout with stuff lifting and information able to be talked about around January 31st that perfectly coincides with the rumored launch dates for this what doesn't coincide is the fact that in these emails there was no mention of apparently the 4070 super hitting shelves January 17th again these are rumors this 70 TI super available on the 24th and then here's 4080 super January 31st I think the January 31st date is pretty much set unless the 4070 super Launches on January 31st and everything moves from there so I think these dates are weird only because the first date the only date we've been like nudge nudge wink wink about is January 31st so that is odd anyway apparently you can get all the information officially from Nvidia um uh just before CES appar cuz this Nvidia keynote is expected to be the day before CES officially La starts it's rare that we actually see products from Nvidia like GPU wise launched coinciding with a big Tech conference cuz Nvidia loves to be the only thing talked about so they'll hold their own press conference at a different location at a different time completely separate from like compex and CES and all that sometimes GDC but anyway um that's it that's the rumor I I I want to see 480s cost $6.99 I want the 80 series used to always cost $6.99 around there I 649 even we had 1080 TI at 649 I like you on all the performance and I want it at a price that it seems reasonable cuz guess what if a 4080 cost $6.49 if if the price was able to exist there then your 4060 could cost like $1.99 and I think honestly ly they could do it we know tsmc has given price increases across the board upwards of 25% now that's 25% of that component which is the chip but Nvidia has been applying that price increase to the total cost of production that's just I mean it's just profiteering at its best all right guys I'm mad just like you guys I don't know what else to say I guess we'll find out in a couple weeks here\n"