**Exploring the Limitations and Possibilities of AI in Creative Technology**

As I've had the opportunity to work with various laptops, including those featuring NVIDIA's RTX Studio series, it's become clear that we're on the cusp of a new era in creative technology. The speed and color display capabilities of these machines are truly impressive, but what excites me most is the potential for AI to accelerate our creativity as photographers and content creators.

NVIDIA has recently offered an incredible deal for anyone purchasing an RTX Studio laptop: three months of free Adobe Creative Cloud subscription. This is a game-changer for creatives who want to take their work to the next level without breaking the bank. The partnership between NVIDIA and Adobe highlights the potential for AI to augment our creative workflows, freeing us up to focus on what really matters – creating innovative and impactful content.

**The Importance of Not Getting Ahead of Ourselves**

One thing that struck me during my research is how often we get caught up in the latest technologies and trends without fully considering their implications. We often look at AI-powered tools like Sky Replacement or Facial Expression editing as the next big thing, but I believe it's essential to take a step back and think about what these technologies truly offer us.

Rather than focusing solely on the flashy features of these tools, we should be examining how they can help us streamline our workflows and make more efficient use of our time. As Ray Dalio notes, "Everything in nature exists in patterns." This is particularly true when it comes to tasks that involve repetition or routine work. By automating these tasks using AI-powered technology, we can free up more time to focus on the creative aspects of our work.

**The Role of Creativity in AI-Powered Workflows**

This brings us to a crucial point: creativity plays a vital role in the success of any workflow, regardless of whether it's powered by human ingenuity or machine learning algorithms. When we spend too much time on repetitive tasks that don't require much creativity, our productivity suffers and our work becomes stale.

On the other hand, when we're able to focus on tasks that are more creative and challenging, we open ourselves up to new possibilities and innovative solutions. This is where AI-powered technology can truly make a difference. By providing us with tools and workflows that help us streamline our creative processes, these technologies enable us to focus on what really matters – creating something new and impactful.

**Looking to the Future: A More Holistic Approach to Creative Technology**

As we move forward in this rapidly evolving landscape of AI-powered creative technology, it's essential to take a step back and consider where we're going. Rather than getting caught up in the latest trends or features, I believe we should be focusing on how these technologies can truly enhance our creativity and productivity.

Consider the example of Ansel Adams, one of the most iconic landscape photographers of all time. Not only was he incredibly prolific and successful, but he also formalized many aspects of photography, including printing techniques and exposure. What's often overlooked is that Adams had studio assistance, which allowed him to refine his craft and produce work that is still revered today.

In a similar vein, I believe that any great mind – whether it's a photographer, writer, or artist – should understand how to identify repetitive tasks and delegate them to others when possible. This is where AI-powered technology can truly make a difference. By providing us with tools and workflows that help us streamline our creative processes, these technologies enable us to focus on what really matters – creating something new and impactful.

**Engaging in the Conversation: What Do You Think?**

As I conclude this article, I'd love to hear from you – our audience! How do you think AI-powered technology will shape the future of creativity? Are there specific tools or features that excite you, or are there areas where you feel like we're falling short?

Drop a comment below and let's start a conversation about the possibilities and limitations of AI in creative technology. What do you think is the most exciting aspect of this rapidly evolving landscape? Share your thoughts and join me in exploring the frontiers of creativity and innovation!

"WEBVTTKind: captionsLanguage: enthis video is sponsored by nvidia welcome back everyone in this video i want to talk about what seems to be a fairly charged controversial topic amongst photographers we're going to talk about artificial intelligence or ai or machine learning deep learning whatever the buzzword we want to call it is but anyway this is more or less where technology is going and i think that a lot of times photographers hear these words and they think that all of a sudden the robot's going to be doing all their work for them and it becomes very scary and we don't know what to do with that so this is really important because this is where this is going and i want to have a discussion about how this impacts creativity so not only is ai the buzz word these days but we're finding ai in all of the imaging software that we use on a day-to-day basis we saw this last year when skylin came out with luminar and now they have a version of luminar that's entirely ai-based and then next thing you know at adobe max this year they introduce ai as part of all of their products in fact this is something they've been working on for a long time with technology that they call adobe sensei then we see the examples which include things like sky replacement or neural filters to actually change somebody's face make them look younger older smile frown turn their head it's all very impressive technology but i think what puts a lot of photographers off from this is that all of a sudden it is altering a photograph into something that we didn't put into it creatively now i want to preface this by saying right now we are at the cusp of a lot of this technology and so we're seeing demos and examples that will show everybody and educate on what those possibilities are but i don't think that we've seen the full extent of what ai can do for us as creatives i think it's important to understand what a.i actually is so if you consider the traditional way that we've worked in imaging on any computers that you have some kind of software that brings up your image and it's up to you as the photographer or the photo editor to make decisions and tell it what to do in other words the software doesn't know what's in the image it doesn't care what's in the image all it knows is that there are pixels and there's colors and there's brightness and you have to do all the arranging beyond that and so what ai does is it takes that a step further and with deep learning or machine learning is that you can start inputting enough data into the software to where it does something like become image aware or object aware so in the case of the examples that we've been talking about things like sky replacement or even being able to change facial expressions or the age of a person well that's all based on object recognition so software traditionally wasn't able to identify a human necessarily in an image but if you start giving it enough data in other words you take hundreds if not thousands of pictures of people tell the computer what to look for that's where this machine learning begins and so when it starts to recognize facial features like eyes nose mouth hair bodies ears it starts to be able to understand what humans are in the image and then it can start to make recommendations or even edits based on those so if you consider like age for instance it knows characteristics of younger people versus older people so what if it can take that information merge it into a single image so whether or not you are comfortable with this kind of technology is another story because a lot of people aren't but this is essentially what it's doing so how does ai impact us as creators in a more positive direction this is something i'm actually really excited about so all the examples that we've seen so far have dealt with object recognition and thus image manipulation but there's kind of two categories that i've observed that are possibilities right now and so that would be one of them this whole idea of objects and being able to suggest edits or manipulations based on those some of them are useful some are just entertaining some of them are impressive but there's another category that deals with workflow assistance so think of it this way let's say you go out on a photo shoot and you come back with cards full of images and you put these all into lightroom there are certain tasks that begin that aren't very creative at all that are very pattern-based that is just kind of us spending a lot of time repeating ourselves so some of that can be culling of images some of that can be actual workflow when you open an image like i'll give you an example here understanding how to get a correct exposure as a starting point understanding how to do curves adjustments sure there is a little bit of aesthetic and opinion that goes into those you may like your images more contrasty than me or vice versa but when you go in and you start to understand well okay if i'm going to create curves adjustment i can set a black point a white point so that's hard facts of how that's done and then what if the computer were able to learn a little bit of how you tend to like your images and it gives you a better starting point automatically this is something that intrigues me i'm going to show you something that was added to adobe premiere that is one of my favorite examples of this because it's a massive time saver so what i've got here is a clip of footage that i shot in new york city oh a couple years ago it was a beautiful summer day i was out and this was a vlog that i released on the youtube channel some of you may have seen it anyway let's just say for argument's sake here that i don't actually have the original clips of this anymore it's been a few years and all i have is the final well i want to go in and do some work on here and what is that work well it could be a lot of things one i might want to go recolor some of the stuff um i want to re-edit it and recompile it maybe i'm using it for something new or here's a common use too is that i want to actually have an instagram version of this now think about it this way this was done in 16 by nine it's the way i filmed it because its initial release was for youtube well let's say i want to turn it into a social post and i want to be vertical video well this requires actually going through readjusting the frame and actually making sure the subject is centered in each frame so there's a lot of work to do on this but there's a couple functions that premiere has in this newest version that i think you're going to be like just mind blown with so the first one i'm going to do here is i'm going to just take my sample i'm going to select the timeline here and the first thing i would want to do is break this up by scene there's a lot of scenes here if you've ever done this it's very time consuming and the longer your footage the longer it's going to take you so i don't want to take a long time to do that i just want it to put blade points where the scene changes so what we're going to do here is go ahead and right click on the footage and we're going to go up and say scene edit detection and it's going to ask us what we want to do apply a cut at each detected scene point and we can create a bin of sub clips if we want you know just depending on how deep you want to take this it takes just a second to go through and analyze the scene before it works its magic now we have a cut point anytime there's a scene change so i can go through and i can do color adds just to one particular scene or i can reorder these i can reuse them whatever it is that i'm out to do so this video was recorded in 16x9 for youtube but let's say for a second that i want to create an instagram version of this and it needs to be vertical video now again this is fairly labor-intensive and i don't think it's that creative but what we've got to do is create a 9x16 frame we've got to put all our footage into that and then we need to go through and make adjustments make sure the subject is in the middle and so on and so forth well there's an easy way to do this too so what i'm going to do is over on the sequence here in premiere pro we're going to right click on the sequence and i'm going to just go up and say auto reframe sequence and once we have that selected it's going to ask for what we want to do with it do you want to make it square format which might be kind of useful for some people we're going to do vertical 9 by 16. and then we have choice here for clip nesting do we want to nest the clips or not i'm going to say let's go ahead and estimate we're going to say create and it's going to take just a second analyze think through and it's going to do a bunch of stuff behind the scenes that actually worked super fast so now when i scroll through the timeline you're going to see that it has every subject centered up in the frame in the right place and we retain all of the edits that ai did so sometimes it might move something or reframes it and so if something's not quite right or to our liking we can go in and make that change these both are huge time savers and this is what i'm talking about and this is i think where the real power of this is going to come through when all of a sudden those tasks that were super repetitive that we had to do over and over and over again they're not so time consuming or repetitive anymore this frees us up as creators to actually be thinking about new work or freeze our time up to actually go make new things this all seems pretty simple it's actually pretty complex from a software standpoint because you're essentially analyzing frame by frame the entire clip you're comparing every frame to the next frame to see if there's a big enough change to where it's actually a cut point and it's a scene change and so this gets pretty involved and this is something i've been talking about for a couple years now is that adobe is starting to offload a lot of their intensive work onto the gpu so if you're not familiar with the cpu gpu all these terms well it's just part of your computer and it's essentially the gpu is a processor that just takes care of graphics intensive applications this is good because if you offload the right things to the gpu your software runs much more efficiently much more smoothly and you get much better performance out of your machine the computer that i've been using by the way is a 2020 hp envy 15 laptop so it's got a 15 inch screen 4k display it's also touch which is very cool the gpu that's in this machine is the nvidia geforce rtx 2060 with max-q this laptop is actually an nvidia studio laptop so nvidia studio is a partnership that nvidia have been working on specifically for creators where they're partnering with not only pc manufacturers in certain laptops that are certified as nvidia studio but also software manufacturers and hardware manufacturers like adobe blackmagic autodesk there's two things that i think are really cool about nvidia studio first of all is the commitment to creatives so when you think of rtx or ray tracing graphics cards you usually think of gaming and really graphics intensive applications in that arena and it's always been something i think there's been a need to put an emphasis on creators and creative work whether that's 3d rendering whether that's video work whether it's still photography these are tools that we need and the power that we need behind it and i love to see that nvidia has a serious commitment in this direction the second thing that i think is really cool is these are some of the most amazing laptops from a performance perspective that you're gonna see anywhere this is actually one thing i really like about the envy so laptops are great when you need a lot of performance and a lot of power on something that is mobile you can transport it you can take it to a coffee shop you can travel with it whatever it is that you're doing you work at home but you don't always have access to plug in a second monitor that is calibrated this is a much better screen it's one of the nicest laptop experiences that i've ever had especially when you're doing stuff like still photography and even video color grading if you're using an nvidia studio laptop one thing you do want to make sure that you've got installed are the correct drivers so there's two different types of drivers you have studio drivers and then you have gaming drivers so if you go into g4 studio you can actually select which ones you want installed and this will pretty much optimize your performance based on either gaming or creative work so check out the hp envy it's actually one of the better laptops that i've used and mainly for me it comes down to speed but also color display on that screen and this is what i'm the most impressed with i will put a link in the description nvidia also have a deal right now where if you buy any rtx studio laptop you can get three months of an adobe creative cloud subscription absolutely free so once again i will put links in the show description and i do want to give a special thanks to nvidia for sponsoring this video so one thing to remember about ais that we really are just on the cusp we're right at the doorstep of new technology and what that's going to be able to do for us and every time that i've seen this throughout my years in photography it's always kind of the same thing you have something that presents itself a lot of people are not willing to accept it and then eventually they start to accept it eventually it starts becoming better and more useful and then you kind of move on from there and then everybody looks back and they think how could we ever have gotten along without this i mean this goes all the way back to when everybody was shooting film and then the big thing was digital photography at first everybody hated it nobody wanted to go there and then you had all these photographers that were talking about going digital and it was a big deal you had to replace your whole system a lot of times you had to replace even lenses and all the computers and stuff that you were using and so you had to go digital was the buzzword back there well then everybody went digital and now they wonder how they were ever able to do without it but i think it's important not to look at something like sky replacement technology or what you can do with someone's age or facial expression those are things that are built to show off possibilities of what we could do before i don't think they're going to stay at the center focus of what ai does and i definitely don't think they're predictive in the sense that this is where it's going it's all going to be animated imagery that looks real that's not what ai does think of it this way as ray dalio says everything in nature exists in patterns so for instance the sun comes up in the morning it goes down in the evening that defines what a day is when you start getting into that further you realize that seasons can affect exactly what time the sun comes up or what time the sun goes down they affect the color of light they affect the temperature they affect everything and so when we start getting down to macro levels you see that everything has a degree of predictability about it because we do them in patterns now creativity does play an important role in here because typically we think of creative work as doing something new this is the whole point i'm trying to drive home here if we're spending all of our time on repetitive patterns and tasks that really don't involve much creativity then our time spent being creative is considerably diminished so the whole idea of using software or technology to reduce the time that we have to spend on stuff that is not very creative and it gets very repetitive the more time we have to spend on the stuff that is important which could be going out and photographing new things it could be creating new types of videos it could be a format change it could be a style change it could be things that really will make an impact on your work i think this is exciting because as the potential to accelerate your potential as a creative as a photographer and what you're able to do and where you're able to take that consider ansel adams for a second we think of him as the great landscape black and white photographer the father of printing he formalized it he educated he wrote books that today are still invaluable on the subject and are a great source for any photographer to understand exposure the zone system how light works how what creates a balanced image you're looking at somebody who was very prolific very successful very innovative at the same time he had studio assistance he knew where the right cutoff was and i think that any great mind of our time understands that you have to understand what tasks are repetitive what you can throw off to somebody else or something else in the case of technology and this is where all this comes together i would love to know what you guys have to say on this because i think this is actually a really interesting conversation i think it's really interesting to see that people get very fearful with new technology where i don't think it should be that way at all sometimes it's how it's marketed to us sometimes it's how it's presented i don't think that's the case here we hung up on sky replacement and facial expressions and we need to think beyond that into what it can really do for us so drop a comment below i will see you guys in the next video until then laterthis video is sponsored by nvidia welcome back everyone in this video i want to talk about what seems to be a fairly charged controversial topic amongst photographers we're going to talk about artificial intelligence or ai or machine learning deep learning whatever the buzzword we want to call it is but anyway this is more or less where technology is going and i think that a lot of times photographers hear these words and they think that all of a sudden the robot's going to be doing all their work for them and it becomes very scary and we don't know what to do with that so this is really important because this is where this is going and i want to have a discussion about how this impacts creativity so not only is ai the buzz word these days but we're finding ai in all of the imaging software that we use on a day-to-day basis we saw this last year when skylin came out with luminar and now they have a version of luminar that's entirely ai-based and then next thing you know at adobe max this year they introduce ai as part of all of their products in fact this is something they've been working on for a long time with technology that they call adobe sensei then we see the examples which include things like sky replacement or neural filters to actually change somebody's face make them look younger older smile frown turn their head it's all very impressive technology but i think what puts a lot of photographers off from this is that all of a sudden it is altering a photograph into something that we didn't put into it creatively now i want to preface this by saying right now we are at the cusp of a lot of this technology and so we're seeing demos and examples that will show everybody and educate on what those possibilities are but i don't think that we've seen the full extent of what ai can do for us as creatives i think it's important to understand what a.i actually is so if you consider the traditional way that we've worked in imaging on any computers that you have some kind of software that brings up your image and it's up to you as the photographer or the photo editor to make decisions and tell it what to do in other words the software doesn't know what's in the image it doesn't care what's in the image all it knows is that there are pixels and there's colors and there's brightness and you have to do all the arranging beyond that and so what ai does is it takes that a step further and with deep learning or machine learning is that you can start inputting enough data into the software to where it does something like become image aware or object aware so in the case of the examples that we've been talking about things like sky replacement or even being able to change facial expressions or the age of a person well that's all based on object recognition so software traditionally wasn't able to identify a human necessarily in an image but if you start giving it enough data in other words you take hundreds if not thousands of pictures of people tell the computer what to look for that's where this machine learning begins and so when it starts to recognize facial features like eyes nose mouth hair bodies ears it starts to be able to understand what humans are in the image and then it can start to make recommendations or even edits based on those so if you consider like age for instance it knows characteristics of younger people versus older people so what if it can take that information merge it into a single image so whether or not you are comfortable with this kind of technology is another story because a lot of people aren't but this is essentially what it's doing so how does ai impact us as creators in a more positive direction this is something i'm actually really excited about so all the examples that we've seen so far have dealt with object recognition and thus image manipulation but there's kind of two categories that i've observed that are possibilities right now and so that would be one of them this whole idea of objects and being able to suggest edits or manipulations based on those some of them are useful some are just entertaining some of them are impressive but there's another category that deals with workflow assistance so think of it this way let's say you go out on a photo shoot and you come back with cards full of images and you put these all into lightroom there are certain tasks that begin that aren't very creative at all that are very pattern-based that is just kind of us spending a lot of time repeating ourselves so some of that can be culling of images some of that can be actual workflow when you open an image like i'll give you an example here understanding how to get a correct exposure as a starting point understanding how to do curves adjustments sure there is a little bit of aesthetic and opinion that goes into those you may like your images more contrasty than me or vice versa but when you go in and you start to understand well okay if i'm going to create curves adjustment i can set a black point a white point so that's hard facts of how that's done and then what if the computer were able to learn a little bit of how you tend to like your images and it gives you a better starting point automatically this is something that intrigues me i'm going to show you something that was added to adobe premiere that is one of my favorite examples of this because it's a massive time saver so what i've got here is a clip of footage that i shot in new york city oh a couple years ago it was a beautiful summer day i was out and this was a vlog that i released on the youtube channel some of you may have seen it anyway let's just say for argument's sake here that i don't actually have the original clips of this anymore it's been a few years and all i have is the final well i want to go in and do some work on here and what is that work well it could be a lot of things one i might want to go recolor some of the stuff um i want to re-edit it and recompile it maybe i'm using it for something new or here's a common use too is that i want to actually have an instagram version of this now think about it this way this was done in 16 by nine it's the way i filmed it because its initial release was for youtube well let's say i want to turn it into a social post and i want to be vertical video well this requires actually going through readjusting the frame and actually making sure the subject is centered in each frame so there's a lot of work to do on this but there's a couple functions that premiere has in this newest version that i think you're going to be like just mind blown with so the first one i'm going to do here is i'm going to just take my sample i'm going to select the timeline here and the first thing i would want to do is break this up by scene there's a lot of scenes here if you've ever done this it's very time consuming and the longer your footage the longer it's going to take you so i don't want to take a long time to do that i just want it to put blade points where the scene changes so what we're going to do here is go ahead and right click on the footage and we're going to go up and say scene edit detection and it's going to ask us what we want to do apply a cut at each detected scene point and we can create a bin of sub clips if we want you know just depending on how deep you want to take this it takes just a second to go through and analyze the scene before it works its magic now we have a cut point anytime there's a scene change so i can go through and i can do color adds just to one particular scene or i can reorder these i can reuse them whatever it is that i'm out to do so this video was recorded in 16x9 for youtube but let's say for a second that i want to create an instagram version of this and it needs to be vertical video now again this is fairly labor-intensive and i don't think it's that creative but what we've got to do is create a 9x16 frame we've got to put all our footage into that and then we need to go through and make adjustments make sure the subject is in the middle and so on and so forth well there's an easy way to do this too so what i'm going to do is over on the sequence here in premiere pro we're going to right click on the sequence and i'm going to just go up and say auto reframe sequence and once we have that selected it's going to ask for what we want to do with it do you want to make it square format which might be kind of useful for some people we're going to do vertical 9 by 16. and then we have choice here for clip nesting do we want to nest the clips or not i'm going to say let's go ahead and estimate we're going to say create and it's going to take just a second analyze think through and it's going to do a bunch of stuff behind the scenes that actually worked super fast so now when i scroll through the timeline you're going to see that it has every subject centered up in the frame in the right place and we retain all of the edits that ai did so sometimes it might move something or reframes it and so if something's not quite right or to our liking we can go in and make that change these both are huge time savers and this is what i'm talking about and this is i think where the real power of this is going to come through when all of a sudden those tasks that were super repetitive that we had to do over and over and over again they're not so time consuming or repetitive anymore this frees us up as creators to actually be thinking about new work or freeze our time up to actually go make new things this all seems pretty simple it's actually pretty complex from a software standpoint because you're essentially analyzing frame by frame the entire clip you're comparing every frame to the next frame to see if there's a big enough change to where it's actually a cut point and it's a scene change and so this gets pretty involved and this is something i've been talking about for a couple years now is that adobe is starting to offload a lot of their intensive work onto the gpu so if you're not familiar with the cpu gpu all these terms well it's just part of your computer and it's essentially the gpu is a processor that just takes care of graphics intensive applications this is good because if you offload the right things to the gpu your software runs much more efficiently much more smoothly and you get much better performance out of your machine the computer that i've been using by the way is a 2020 hp envy 15 laptop so it's got a 15 inch screen 4k display it's also touch which is very cool the gpu that's in this machine is the nvidia geforce rtx 2060 with max-q this laptop is actually an nvidia studio laptop so nvidia studio is a partnership that nvidia have been working on specifically for creators where they're partnering with not only pc manufacturers in certain laptops that are certified as nvidia studio but also software manufacturers and hardware manufacturers like adobe blackmagic autodesk there's two things that i think are really cool about nvidia studio first of all is the commitment to creatives so when you think of rtx or ray tracing graphics cards you usually think of gaming and really graphics intensive applications in that arena and it's always been something i think there's been a need to put an emphasis on creators and creative work whether that's 3d rendering whether that's video work whether it's still photography these are tools that we need and the power that we need behind it and i love to see that nvidia has a serious commitment in this direction the second thing that i think is really cool is these are some of the most amazing laptops from a performance perspective that you're gonna see anywhere this is actually one thing i really like about the envy so laptops are great when you need a lot of performance and a lot of power on something that is mobile you can transport it you can take it to a coffee shop you can travel with it whatever it is that you're doing you work at home but you don't always have access to plug in a second monitor that is calibrated this is a much better screen it's one of the nicest laptop experiences that i've ever had especially when you're doing stuff like still photography and even video color grading if you're using an nvidia studio laptop one thing you do want to make sure that you've got installed are the correct drivers so there's two different types of drivers you have studio drivers and then you have gaming drivers so if you go into g4 studio you can actually select which ones you want installed and this will pretty much optimize your performance based on either gaming or creative work so check out the hp envy it's actually one of the better laptops that i've used and mainly for me it comes down to speed but also color display on that screen and this is what i'm the most impressed with i will put a link in the description nvidia also have a deal right now where if you buy any rtx studio laptop you can get three months of an adobe creative cloud subscription absolutely free so once again i will put links in the show description and i do want to give a special thanks to nvidia for sponsoring this video so one thing to remember about ais that we really are just on the cusp we're right at the doorstep of new technology and what that's going to be able to do for us and every time that i've seen this throughout my years in photography it's always kind of the same thing you have something that presents itself a lot of people are not willing to accept it and then eventually they start to accept it eventually it starts becoming better and more useful and then you kind of move on from there and then everybody looks back and they think how could we ever have gotten along without this i mean this goes all the way back to when everybody was shooting film and then the big thing was digital photography at first everybody hated it nobody wanted to go there and then you had all these photographers that were talking about going digital and it was a big deal you had to replace your whole system a lot of times you had to replace even lenses and all the computers and stuff that you were using and so you had to go digital was the buzzword back there well then everybody went digital and now they wonder how they were ever able to do without it but i think it's important not to look at something like sky replacement technology or what you can do with someone's age or facial expression those are things that are built to show off possibilities of what we could do before i don't think they're going to stay at the center focus of what ai does and i definitely don't think they're predictive in the sense that this is where it's going it's all going to be animated imagery that looks real that's not what ai does think of it this way as ray dalio says everything in nature exists in patterns so for instance the sun comes up in the morning it goes down in the evening that defines what a day is when you start getting into that further you realize that seasons can affect exactly what time the sun comes up or what time the sun goes down they affect the color of light they affect the temperature they affect everything and so when we start getting down to macro levels you see that everything has a degree of predictability about it because we do them in patterns now creativity does play an important role in here because typically we think of creative work as doing something new this is the whole point i'm trying to drive home here if we're spending all of our time on repetitive patterns and tasks that really don't involve much creativity then our time spent being creative is considerably diminished so the whole idea of using software or technology to reduce the time that we have to spend on stuff that is not very creative and it gets very repetitive the more time we have to spend on the stuff that is important which could be going out and photographing new things it could be creating new types of videos it could be a format change it could be a style change it could be things that really will make an impact on your work i think this is exciting because as the potential to accelerate your potential as a creative as a photographer and what you're able to do and where you're able to take that consider ansel adams for a second we think of him as the great landscape black and white photographer the father of printing he formalized it he educated he wrote books that today are still invaluable on the subject and are a great source for any photographer to understand exposure the zone system how light works how what creates a balanced image you're looking at somebody who was very prolific very successful very innovative at the same time he had studio assistance he knew where the right cutoff was and i think that any great mind of our time understands that you have to understand what tasks are repetitive what you can throw off to somebody else or something else in the case of technology and this is where all this comes together i would love to know what you guys have to say on this because i think this is actually a really interesting conversation i think it's really interesting to see that people get very fearful with new technology where i don't think it should be that way at all sometimes it's how it's marketed to us sometimes it's how it's presented i don't think that's the case here we hung up on sky replacement and facial expressions and we need to think beyond that into what it can really do for us so drop a comment below i will see you guys in the next video until then later\n"