Lewis Hilson-Tager: The Unboxing Therapy YouTube Channel

Lewis Hilson-Tager is the creator behind one of the most popular YouTube channels for unboxing and reviewing products, Unbox Therapy. With over 2 million subscribers, Lewis has been producing content for close to 4 years, and his channel has become a go-to destination for those interested in technology, gadgets, and lifestyle products.

The Concept of Unboxing

Lewis's interest in unboxing began with the observation of user-generated content online. He noticed that people were sharing their experiences with various products, often through unboxing videos, but these early attempts at creating content were largely amateurish. Lewis became fascinated with exploring the psychology behind why people enjoyed watching these videos and decided to enhance what was already out there.

Capturing the Perfect Reaction

Lewis believes that capturing a genuine reaction from an audience member is crucial in creating engaging content. He puts himself in his viewers' shoes, trying to imagine how they would react to a particular product or experience. This approach allows him to create a sense of authenticity and connection with his audience.

The Evolution of Unboxing Therapy

As Lewis's channel grew, he began to see the potential for professional unboxing as a viable business venture. He rebranded his channel to reflect this shift towards professionalism, embracing the opportunity to create high-quality content that would appeal to a wider audience. Lewis's dedication to delivering engaging and informative content has paid off, with his channel becoming one of the most popular in its niche.

The Importance of Capturing the Moment

Lewis emphasizes the importance of capturing the perfect moment in time when it comes to creating compelling content. He believes that this is often the hardest part to achieve, as it requires a combination of skill, timing, and attention to detail. By focusing on the reaction of his audience members, Lewis creates a sense of urgency and excitement around his videos.

The Influence of Social Media

Lewis acknowledges that social media has played a significant role in the proliferation of unboxing content online. The widespread adoption of smartphones and social media platforms has created a culture where people are more connected than ever before. As a result, creators like Lewis have been able to tap into this existing network, building their audience through shared interests and online communities.

The Pursuit of Excitement

Lewis's approach to content creation is centered around his own sense of curiosity and excitement. He has always been fascinated by new products and technologies, and he seeks to share this enthusiasm with his audience. This mindset allows him to stay engaged and motivated, even after producing countless videos for his channel.

The Influence of Professionalism

As Lewis's channel grew, so did the expectations around professionalism in unboxing content. He has worked hard to establish a reputation for delivering high-quality, well-produced videos that meet the standards of his audience. This commitment to professionalism has helped him build trust with his viewers and set himself apart from other creators.

The Impact of Technology

Recent advancements in technology have had a significant impact on Lewis's work as an unboxing creator. The introduction of 4K resolution, for example, has allowed him to produce videos with unprecedented clarity and detail. This technological advancements have also enabled him to explore new formats and styles, further enhancing his content.

The Role of Netflix

Lewis recently attended the LG event where they unveiled their new OLED panels. He was impressed by the technology and its potential impact on the viewing experience. Lewis is excited about the possibility of working with Netflix in the future and exploring how these new technologies can be used to enhance their content.

The Importance of Authenticity

Throughout his journey as an unboxing creator, Lewis has emphasized the importance of authenticity in creating engaging content. He believes that viewers appreciate honesty and vulnerability, which he tries to convey through his videos. This approach allows him to build a connection with his audience on a deeper level, fostering a sense of loyalty and trust.

The Proliferation of Responsibility

As social media continues to shape the way we interact online, Lewis recognizes the importance of responsibility in creating content. He believes that creators have a duty to be mindful of their impact on their audience and the wider community. By being aware of these responsibilities, Lewis can create content that is not only engaging but also respectful and considerate.

The Nostalgia Factor

Lewis's approach to content creation is deeply rooted in his own sense of nostalgia. He draws inspiration from the products and technologies of his childhood, which often serve as a starting point for his reviews. This nostalgic element adds a personal touch to his videos, allowing him to connect with his audience on an emotional level.

The Future of Unboxing Therapy

As Lewis looks to the future, he is excited about the possibilities that new technologies and trends will bring. He believes that the rise of 4K resolution and OLED panels will continue to shape the unboxing landscape, presenting fresh challenges and opportunities for creators like himself. With his commitment to delivering high-quality content and engaging with his audience, Lewis is well-positioned to remain at the forefront of this rapidly evolving industry.

"WEBVTTKind: captionsLanguage: enso first just tell me your name and what it is that you do my name is Lewis Hilson tager and I produce videos for the web and what's the YouTube channel that people know you best for uh so most if not all of you will know me from the YouTube channel unbox therapy great and so tell me how long have you been making YouTube videos for and how many subscribers do you have now uh I've been making videos for close to 4 years I believe or maybe we just passed that anniversary actually I now have close to 2 million subscribers The First videos I've noticed were actually unboxing and review videos where did that idea come from I had been interested in the entire concept of unboxing since it had any place in in in our sort of cultural landscape online it was almost completely just user generated content for the purpose of of sharing with tight-knit social groups no one was really doing it professionally but I became obsessed with exploring the psychology behind why people wanted to watch these videos and what I could do to sort of enhance what was already out there and now what you're soft you're too soft okay when a person is looking through a scope on a rifle they see their Target in the distance which is magnified through the glass but they have a cross that goes through the glass and at the center point is where that bullet is going to hit that those are the crosshairs that's the level of precision I'm talking about don't ever underestimate yourself okay mlam took a selfie on an airplane he took a selfie on an airplane and he never never expected to never underestimate what you're capable of falling in love all over again so we finished up at the LG event and they unveiled some really beautiful 4K OLED panels of course we've had this promise of OLED displays for a while now sawat CES now we have 4K resolution unbelievable blacks as you'd expect super dark you have that high contrast kind of look colors saturated if you're into it this is pretty much as good as it gets and at 65 in it makes quite an impact also super thin stupid thin you already know that too the depth less than that of my finger so really exciting stuff on top of that we heard a little bit from some people from Netflix they got a new solution called Netflix recommended where they're going to uh show you or tell you or certify certain televisions that they think give the best Netflix experience including 4K remember Netflix is one of the few ways to actually get 4k content on one of these new TVs we heard from the Director of Photography from the new Daredevil series which will debut on Netflix he showed us some exclusive Clips it was just a really cool experience all around if you haven't heard about OLED you need to know about it now this is the future of TV I realized that there's a lot of value in capturing the reaction which you really only get one shot at because in many ways that's that's the hardest part to fake if you're actually excited about something that comes through on camera at that very first moment before you've even had a chance to collect your thoughts and figure out where you stand on something you start in that same place as the regular consumer I know that when I got into it I imagined it being a professional thing I I I branded the channel as such I I saw an opportunity there for a more professional version of something that was already happening yes that's what I'm talking about that's the kind of mentality of I'm looking I'm for me I did see a business side to it and I saw an opportunity to do it for a living so much of my channel and what I do online is a reflection of what I'm into at a part at a given time I don't foresee myself ever falling out of love with whatever it is that's new and cool I've been that way since I was 5 years old the proliferation of social media means that people like me have transcended the space of content creator and and and become a relationship that audience members have action cut sorry there are times in my life where I recognized more responsibility and I think for a lot of people that that's where they would identify the adult portion of themselves but I think I try maybe I'm a nostalgic individual but I try my best to to tap into the stuff that I found exciting the whole way along to not to not really forget the excitement associated with being being young or being or being a kid but I don't think in any moment I stopped and said well look at me I'm an adult now I don't think I ever had that moment I don't think I ever willso first just tell me your name and what it is that you do my name is Lewis Hilson tager and I produce videos for the web and what's the YouTube channel that people know you best for uh so most if not all of you will know me from the YouTube channel unbox therapy great and so tell me how long have you been making YouTube videos for and how many subscribers do you have now uh I've been making videos for close to 4 years I believe or maybe we just passed that anniversary actually I now have close to 2 million subscribers The First videos I've noticed were actually unboxing and review videos where did that idea come from I had been interested in the entire concept of unboxing since it had any place in in in our sort of cultural landscape online it was almost completely just user generated content for the purpose of of sharing with tight-knit social groups no one was really doing it professionally but I became obsessed with exploring the psychology behind why people wanted to watch these videos and what I could do to sort of enhance what was already out there and now what you're soft you're too soft okay when a person is looking through a scope on a rifle they see their Target in the distance which is magnified through the glass but they have a cross that goes through the glass and at the center point is where that bullet is going to hit that those are the crosshairs that's the level of precision I'm talking about don't ever underestimate yourself okay mlam took a selfie on an airplane he took a selfie on an airplane and he never never expected to never underestimate what you're capable of falling in love all over again so we finished up at the LG event and they unveiled some really beautiful 4K OLED panels of course we've had this promise of OLED displays for a while now sawat CES now we have 4K resolution unbelievable blacks as you'd expect super dark you have that high contrast kind of look colors saturated if you're into it this is pretty much as good as it gets and at 65 in it makes quite an impact also super thin stupid thin you already know that too the depth less than that of my finger so really exciting stuff on top of that we heard a little bit from some people from Netflix they got a new solution called Netflix recommended where they're going to uh show you or tell you or certify certain televisions that they think give the best Netflix experience including 4K remember Netflix is one of the few ways to actually get 4k content on one of these new TVs we heard from the Director of Photography from the new Daredevil series which will debut on Netflix he showed us some exclusive Clips it was just a really cool experience all around if you haven't heard about OLED you need to know about it now this is the future of TV I realized that there's a lot of value in capturing the reaction which you really only get one shot at because in many ways that's that's the hardest part to fake if you're actually excited about something that comes through on camera at that very first moment before you've even had a chance to collect your thoughts and figure out where you stand on something you start in that same place as the regular consumer I know that when I got into it I imagined it being a professional thing I I I branded the channel as such I I saw an opportunity there for a more professional version of something that was already happening yes that's what I'm talking about that's the kind of mentality of I'm looking I'm for me I did see a business side to it and I saw an opportunity to do it for a living so much of my channel and what I do online is a reflection of what I'm into at a part at a given time I don't foresee myself ever falling out of love with whatever it is that's new and cool I've been that way since I was 5 years old the proliferation of social media means that people like me have transcended the space of content creator and and and become a relationship that audience members have action cut sorry there are times in my life where I recognized more responsibility and I think for a lot of people that that's where they would identify the adult portion of themselves but I think I try maybe I'm a nostalgic individual but I try my best to to tap into the stuff that I found exciting the whole way along to not to not really forget the excitement associated with being being young or being or being a kid but I don't think in any moment I stopped and said well look at me I'm an adult now I don't think I ever had that moment I don't think I ever will\n"