The Gaming Industry: A Complex Web of Supply and Demand

The current state of the gaming industry is a complex web of supply and demand, with silicon being the central component. The technology has advanced to the point where CPUs, server stuff, AI, and even GPUs are all built on the same node, making them essentially the same material. However, this has led to a situation where selling these components as separate products is no longer feasible.

The industry is currently facing a dire shortage of GPUs, with the gaming sector being particularly affected. The 580, in particular, was a product that felt like it was stuck in a limbo between generations, with AMD struggling to keep up with the demand for newer models. This has led some to speculate that AMD's strategy might be to sell the last generation as a low-end option and focus on releasing flagship products.

One of the main issues facing the gaming industry is the inability to upgrade due to the lack of competition between different nodes. Nvidia has been able to dominate the market with its GPUs, but this has led to a situation where it's no longer worth selling older models at a reasonable price. Instead, AMD and other companies are struggling to compete with the latest and greatest technology.

The industry is currently facing a period of stagnation, where there's little incentive to invest in new technologies until the previous nodes can't compete anymore. This has led to a situation where gamers are being forced to buy newer models at high prices, even if they're not significantly better than their older counterparts.

In terms of AI, it's an area that's been getting a lot of attention lately. The Keynotes and Night Market discussions have been some of the most entertaining aspects of the conference, with Tim taking on a very serious tone to discuss the latest developments in the field. However, this has also led to some frustration among attendees who felt that they weren't getting enough information about actual products.

The question of whether AMD's GPUs are actually screwed right now is a tough one to answer. On the one hand, it feels like the company is struggling to keep up with demand for its latest models. On the other hand, there's still a lot of potential for growth and innovation in the gaming industry. Ultimately, it will be up to AMD and other companies to figure out how to navigate this complex web of supply and demand.

The situation is not unique to AMD, however. Nvidia has also faced criticism for its pricing strategy, with some feeling that it's not fair to sell older models at high prices when they're no longer competitive. This has led to a sense of frustration among gamers who feel like they're being forced to buy newer models without getting any significant benefits.

One way to look at this is to consider the situation from an AI perspective. If people could get a reasonable GPU at a reasonable price, it would likely lead to a period of stagnation in terms of innovation and growth. This is because there wouldn't be enough incentive for companies to invest in new technologies until the previous nodes can't compete anymore.

In the short term, it feels like AMD's GPUs are struggling to keep up with demand. However, this could change if the company can figure out a way to balance supply and demand without sacrificing too much revenue. Ultimately, the gaming industry is a complex and dynamic field that will continue to evolve as new technologies emerge.

"WEBVTTKind: captionsLanguage: enthey seem to Just Launch products and go it would be so nice if we could sell the 7900 XT for $900 and they're like yes that would be great let's try it yeah on R tracing stuff this is something we're talking about where in sorry Tim come over here we're talking about Tim's going yeah change the editorial Direction quick I don't know if it's a strategy or if it's just like the the same up repeatedly I think it's that but The Singularity has formed and the Steves have collided I'm joined by Steve from hard run box so first of all thanks Steve thank thanks Steve thanks Steve told you that right we did it right this time and I'm going to wait for that thing to pass we call them planes in Australia you have planes planes well that's what we call them that's what we call them yes it's weird I know topic today we have a a video series that's been going on for years with Gordon maun currently at PC World and that video series is called is Intel actually screwed and you know I was thinking about it and it's just not fair to only talk about if intel is actually screwed we need to also talk about if AMD is actually screwed and probably Nvidia so uh Steve first of all congratulations you're the is AMD actually screwed co-host I'm I'm I'm happy to be he happy to be the co-host for the this new series it's an exciting time yeah we look forward to the chaos in the comments so the the topic is going to be on gpus We Know CPU side they're pretty strong right now uh so I you know I think the first question just broadly how do you feel about where AMD is for GPU is right now theyve got Intel to worry about they've got Nvidia to worry about they're kind of getting pinched from the high-end from Nvidia Intel's applying some pressure in the we'll call it the the modern lowend you know what do you think is is AMD screwed before that this video is brought to you by thermal and the tower 300 the tower 300 is a full-on showcase PC case built to present the computer straight on with its angled tempered glass windows or on a unique mounting stand to show off the build in new ways the tower 300 has a layout that positions the GPU fans against the mesh panel with ventilation on the opposite side for liquid coolers and CPUs there's also an included 2 140 mm fans up top the panels use a quick access coolest system to be quickly popped in and out for maintenance and you can learn more at the link in the description below well my feelings to sort of summarize them very quickly is disappointed I would say that's R3 like maybe sound harsh like cuz it is quite a good architecture it does work quite well it is competitive but I just think the way they've executed on it what we've ultimately got at least from a reviewer's perspective like if we look at the day one reviews has just been disappointing yeah uh yeah 7100 XT comes to mind $900 I think you and I had very similar opinions about that launch price just I know disappointing execution there not a bad product by any means I think it got down to about $700 us at one now now it makes a lot more sense I you know that's confusing to me though about AMD strategy I don't know if it's a strategy or if it's just like the the same up repeatedly I think it's that but but it seems it really feels like they kind of they launch something and then they panic and drop the price sometimes kind of fast in the instance of 7 7600 um last year they they dropped the price so fast that it was actually one day before the review embargo that's yeah $30 off yeah yeah and so you that it's like I I don't I guess I don't get it where well there's a few things going on right because there's the tsmc supply so you know they're allocating to Epic CPU serice CPU where they make a lot more money I think the cheapest one there for the mainstream Parts is about $11,000 which is 700 XTX money but I think it's 4 70 square mm uh better margin uh ccds so it's yeah way better margins there probably higher yield so there's that juggling act there which you can sort of say okay well they can't just sell cheap radio on gpus because they've got to work out that W relocation but then on the other side of it you end up getting to $700 anyway so it wasn't like that wasn't a thing they couldn't do like they're not sitting here here saying it has to be $900 like we can't do it any cheaper than that because of w for relocation how it all works out but they're doing the thing anyway like I think it was a month after launch it was down about that price so they might as well just start there yeah Som XD dropped super fast that's the execution side of things that's frustrating cuz they they could have just done that they would have got rave reviews and I think the rdna 3 roll out would have just been much better received and gone a whole lot better so that's definitely as can't remember exactly how you worded it but a stuff up on their end they continue the the show they continue to do that's another way to phrase it yeah what so what about the high end right like nvidia's got the 490 it's their Flagship amd's Flagship is a 700 XTX but they at least for this generation and the rumors are we'll see the rumors are Next Generation uh they're kind of backing off that super high-end direct head-to-head with nvidia's product does AMD need a Halo product or so I guess if we look historically right like the 580 that for a period was kind of their highest end at least for that family and they had nothing not the the $600 price range or whatever except for whatever old might have been around yeah uh whatever Fury was doing at the time so do do they need a 40 a 90 equivalent I'm not I'm not firm on this one I think they do I think they do CU you need the whole lineup and even now they're well you say they've got the 7800 XTX which is a competitive part and it's pretty well priced but it is a performance tier below so I think you do need that sort of Halo product that compete at the top end think about the AI there's so much AI that can go into that yes AI yes yes you need the ai ai is it's what we need I I think if they had have just gone with the 7900 XTX because you need all the x's and then the AI at the end maybe I agree that would get them a tier up I think we should just replace the X's with AI I don't know I can you do that though you need a lot of x's I think that's been proven well if you partner with XFX you still get the X's I think it's actually plural it's X true that's true so you get the XFX 8900 AI T AI yes good point yeah yep and then you can get an AI SSD an AI memory stick an aii motherboard the other day seen there's nothing I haven't seen that oh maybe liquid cooler I saw an AI okay we're getting close so I think you can build a full AI branded PC so maybe there's hope for amd's radi on division but no seriously I I I think the answer is they do need a product stack that at least is at least rna3 I think you do need to be relevant at most points in the market you know the 57 Parts like the 5700 XT did quite well I mean some perhaps driver issues aside uh that product did manage to perform well uh sort of to the mid-range and then the lower end offerings were probably a bit but it's really tough to be relevant when you compete for half of a product stack yeah so what about on R tracing stuff this is something we're talking about where in sorry one Tim come over here we're talking about Tim's going change the editorial Direction quick so for uh for rate tracing uh Intel has been really bizarrely competitive in some ways at least compared to AMD so like cyberpunk to the best of my memory last time we looked at it I think kind of price for price they were they were oddly enough uh okay at cyberpunk RT as compared to AMD that we like reran all the tests to make sure you know it came back the same way so it's architecturally they're doing something different that seems to benefit them you know how how important do we think that is cuz nvidia's been pushing RT forever and I I think you and I both for the longest time were like raster is what we're going to keep focusing on and you slowly add some RT but you is that something that should be not from a consumer purchasing perspective but from amd's perspective is that something they need to be worried about about you know RT Partnerships with Nvidia and then Intel's competitive the RT performance every generation becomes more of a concern so I think if what you're saying is we get you know a few more Generations down the track cuz my opinion right now is RT for an AR a770 personally don't think it's super relevant but what you're saying is technically true it does it better um if you're happy with very low FPS gaming it's very low resol sols with probably other qualities upale it sure AI upscaling get that in there so y some some AI upscaling you can do that uh so not I don't think yeah I don't think it's a great concern now for AMD or the people buying their cards we're focusing more on AMD here but if we get a few more Generations down the track and Intel's performance you know gets further and further along and becomes more just from entry levels and more mid-range and hopefully one day towards the high end and if they uh considerably better at R Racing which will be well a considerably more important feature by then then yeah that's definitely a huge problem for AMD so they've got well amd's always got their work cut out for them especially the radon division don't they so yeah another growing concern there for for the radon group what um what do you think if you have to boil it down in as reductive a way as possible if we want to provide the least useful feedback for AMD uh what do you think think their biggest problem is on the GPU side least you yeah so the biggest picture broadest stroke least specific criticism so you want me to just be like be better yeah let's just you know kind of like how they talk to the Press about we're good at this yeah what what do they need to what do they need to improve everything we want more performance better prices more features better Innovation do all the things uh yeah I think that's the kind of feedback that they're they're missing you know there's not enough people internally saying we should be better at everything well look we've tried to give them uh sort of serious honest uh I dare say professional feedback um of things like we talked about earlier like work out a realistic price for a product uh sort of they seem to Just Launch products and go it would be so nice if we could sell the 77900 XT for $900 and they're like yes that would be great let's try and there's just like no one sort of go uh I have some problems with that that's going to not fly it's not going to go well they just seem to Hope and send it is that the impression you get that is the impression I get one of the most common comments I've seen uh about AMD in this on the pricing front from just users in the comment section has been AMD can't win on the strategy of $50 cheaper than Nvidia yeah and $50 is one of the better disc yeah so so do you think is it sufficient if AMD fixes their pricing strategy you know to reenter the discussion more is it if I think on my side so like the 7900 XT is a great example where uh a couple months ago when we Revisited it it was like 700 bucks or something yeah which is which in November was actually amazing it was before the Super Series and um that was good I I don't know if like if we can expect them to launch at that kind of pricing or not but do you think let's just pretend they could yeah right if if they could is that enough to by more by a larger volume of people be actually considered yeah I honestly think that's it's that simple I really do because again if you and I had have reviewed the 1700 XT at launch for $700 and maybe Dro you know the XTX down closer to 900 and whatever makes sense you know the rest I think you called it a plane earlier plane yes that's right isn't it Tim sort of he's sh he's confused now he's just shaking his head and all right I think he's agreeing now so we'll wait for the plane to go past what was I saying yes so 7900 XT at the $700 out launch well I don't want to sort of talk ourselves up but I think if it have launched at $700 and I'm not just talking about you and I in a bubble but the whole Tech press across the globe I think the reviews would have been much more positive we would have been recommending it this is a great product um you know the S the RTX 480 at $1,200 would have looked a bit foolish yeah get the 7800 XT but that wasn't the messaging the thumbnails I think we were chucking it in a dumpster and and I had like $900 something like meh or LOL or something like it was bad yeah I don't remember what hours were was but it was it was also pretty critical I remember filming it in the rain in Taiwan that's what I remember this is like my mood yeah yeah so okay so maybe if they adjust the pricing they can kind of get it back on track so it's not just the $50 discount Tim and I always say it's the ryzen strategy right cuz risen was not competitive for a long time like the gaming performance was almost borderline embarrassing at times productivity was always quite good so that was a you know a strong selling point and power consumption was Al always reasonable but you could sell them the gaming performance cuz they were Dirt Cheap yeah zen zen one had some hit and miss moments depending on the CPU y Zen well the 2000 series from what I remember I think that was 2700 was competing with at the at the best Ral it was the 8700k I think a little after maybe I'm service October or something yeah yeah gaming was still pretty rough on AMD there but again the pricing was crazy so it was hard to pass up and a lot of people didn't which is why they sold so well and again I think a 700 XT at launch $700 ever it's still a sort of a disappointing price point for that particular product but you know plenty of AR and so can they can they repeat a a rise in moment for gpus yeah like there was a lot there like the chiplet strategy was big for ryzen coupling it with Enterprise I think to your point earlier is huge cuz they're all basically the same silicon uh so can that replay I mean it could uh I don't think it will because there is you know the Enterprise stuff like yeah there's no point selling that silicon as a dirt cheap radon product when you can sell it for an expensive service CPU and that's the whole industry right now right like nvidia's just worked out how to do that with gpus to an extreme degree so AMD wants in on that and you shareholder pressure and all that sort of stuff so there's no way they letting them sell big huge you know dieses for next to nothing as much as I'd like that to happen and I'm sure all audience would as well yeah I think so definitely supply seems like a big constraint for them y ship Supply so I'm it's gotten that crazy and it's so dire now in the gaming GPU industry that maybe selling and I don't want to put that out there as I'm encouraging this but also I don't know if it would be the worst solution is having the CPUs or the server stuff the AI stuff on the latest node and selling the gaming stuff we're second class citizens let's just admit it now like we we just are right it's true it's come to that so you mentioned the 580 that was sort of that situation right um I think if people could get a reasonable GPU at a reasonable price there's obviously going to be that period which we're going through anyway where there's just no improvement because the previous nodes don't compete with the current nodes we're kind of seeing that with Nvidia where they they are at least from my observation it feels like they're selling the last generation for longer or the 30 series maybe it was just over purchasing but like they've sold it so late into the life of the 40 series yeah that I almost wonder if the strategy is going to be let's take the last generation make that the low end and then maybe we just have some Flagship two products it's a hard pill to swallow but I I I've got no better solution to you know obviously I I don't want to be seen to him be encouraging those sort of things but also being realistic and understanding what's going on I I so to be clear you're you're saying you're encouraging those S things yes um I just wanted to clarify that I'm all for AI G oh AI is great I love my favorite I I personally I love sitting you know like the 2our Keynotes where they just talk about AI I'm trying not to laugh the whole time while you do this and I just why would you laugh this is very serious yeah know it's my favorite I love watching two hours of AI and Night Market discussion it would have been much more entertaining for our audience uh we could have added you to the mix if we had have just live streamed Tim and I talking about it and throw you in there that's that's a great comedy show I think that would have been great yeah our biggest complaint was they didn't give us enough memes but they also didn't give us enough information yeah yeah yeah so we're kind of stuck in the middle so we're making up our own the whole way through it was a lot of fun so to try and answer the question is AMD parenthesis gpus uh are they actually screwed right now yeah I think so I think the answer is yes uh it's a tough one to answer because there's there's so much to it uh but the I guess not so much AMD gpus but the radon gaming gpus and it's sort of a similar thing with GeForce right like it must be frustrating being a GeForce employee like you're you're you're employed to promote these products and and get excited about them that must be a pretty tough job right now because of that twetter yes so that which chance be named but we should yeah no more yeah quota yeah I think actually uh every time we say those two letters uh I think a company gets its AI wns said it all right okay so that's going to wrap it up so uh obviously this is an extremely wellth thought out and serious discussion and you should take everything we've said with uh the the highest import and Trust uh but generally speaking I I think this the answer here is we'll need to check back and see how they do with the Next Generation uh but otherwise in the short term perhaps at least a little bit screwed depending on what you're looking at is that enough qualifiers have I protected us from Reddit uh no no I don't think that's possible even with all of the AI I said it all right well until the next Singularity forms thank you for joining me and that'll be it check their Channel hardw run boxed for video I'm going to be joining them for and that's it for this one see you guysthey seem to Just Launch products and go it would be so nice if we could sell the 7900 XT for $900 and they're like yes that would be great let's try it yeah on R tracing stuff this is something we're talking about where in sorry Tim come over here we're talking about Tim's going yeah change the editorial Direction quick I don't know if it's a strategy or if it's just like the the same up repeatedly I think it's that but The Singularity has formed and the Steves have collided I'm joined by Steve from hard run box so first of all thanks Steve thank thanks Steve thanks Steve told you that right we did it right this time and I'm going to wait for that thing to pass we call them planes in Australia you have planes planes well that's what we call them that's what we call them yes it's weird I know topic today we have a a video series that's been going on for years with Gordon maun currently at PC World and that video series is called is Intel actually screwed and you know I was thinking about it and it's just not fair to only talk about if intel is actually screwed we need to also talk about if AMD is actually screwed and probably Nvidia so uh Steve first of all congratulations you're the is AMD actually screwed co-host I'm I'm I'm happy to be he happy to be the co-host for the this new series it's an exciting time yeah we look forward to the chaos in the comments so the the topic is going to be on gpus We Know CPU side they're pretty strong right now uh so I you know I think the first question just broadly how do you feel about where AMD is for GPU is right now theyve got Intel to worry about they've got Nvidia to worry about they're kind of getting pinched from the high-end from Nvidia Intel's applying some pressure in the we'll call it the the modern lowend you know what do you think is is AMD screwed before that this video is brought to you by thermal and the tower 300 the tower 300 is a full-on showcase PC case built to present the computer straight on with its angled tempered glass windows or on a unique mounting stand to show off the build in new ways the tower 300 has a layout that positions the GPU fans against the mesh panel with ventilation on the opposite side for liquid coolers and CPUs there's also an included 2 140 mm fans up top the panels use a quick access coolest system to be quickly popped in and out for maintenance and you can learn more at the link in the description below well my feelings to sort of summarize them very quickly is disappointed I would say that's R3 like maybe sound harsh like cuz it is quite a good architecture it does work quite well it is competitive but I just think the way they've executed on it what we've ultimately got at least from a reviewer's perspective like if we look at the day one reviews has just been disappointing yeah uh yeah 7100 XT comes to mind $900 I think you and I had very similar opinions about that launch price just I know disappointing execution there not a bad product by any means I think it got down to about $700 us at one now now it makes a lot more sense I you know that's confusing to me though about AMD strategy I don't know if it's a strategy or if it's just like the the same up repeatedly I think it's that but but it seems it really feels like they kind of they launch something and then they panic and drop the price sometimes kind of fast in the instance of 7 7600 um last year they they dropped the price so fast that it was actually one day before the review embargo that's yeah $30 off yeah yeah and so you that it's like I I don't I guess I don't get it where well there's a few things going on right because there's the tsmc supply so you know they're allocating to Epic CPU serice CPU where they make a lot more money I think the cheapest one there for the mainstream Parts is about $11,000 which is 700 XTX money but I think it's 4 70 square mm uh better margin uh ccds so it's yeah way better margins there probably higher yield so there's that juggling act there which you can sort of say okay well they can't just sell cheap radio on gpus because they've got to work out that W relocation but then on the other side of it you end up getting to $700 anyway so it wasn't like that wasn't a thing they couldn't do like they're not sitting here here saying it has to be $900 like we can't do it any cheaper than that because of w for relocation how it all works out but they're doing the thing anyway like I think it was a month after launch it was down about that price so they might as well just start there yeah Som XD dropped super fast that's the execution side of things that's frustrating cuz they they could have just done that they would have got rave reviews and I think the rdna 3 roll out would have just been much better received and gone a whole lot better so that's definitely as can't remember exactly how you worded it but a stuff up on their end they continue the the show they continue to do that's another way to phrase it yeah what so what about the high end right like nvidia's got the 490 it's their Flagship amd's Flagship is a 700 XTX but they at least for this generation and the rumors are we'll see the rumors are Next Generation uh they're kind of backing off that super high-end direct head-to-head with nvidia's product does AMD need a Halo product or so I guess if we look historically right like the 580 that for a period was kind of their highest end at least for that family and they had nothing not the the $600 price range or whatever except for whatever old might have been around yeah uh whatever Fury was doing at the time so do do they need a 40 a 90 equivalent I'm not I'm not firm on this one I think they do I think they do CU you need the whole lineup and even now they're well you say they've got the 7800 XTX which is a competitive part and it's pretty well priced but it is a performance tier below so I think you do need that sort of Halo product that compete at the top end think about the AI there's so much AI that can go into that yes AI yes yes you need the ai ai is it's what we need I I think if they had have just gone with the 7900 XTX because you need all the x's and then the AI at the end maybe I agree that would get them a tier up I think we should just replace the X's with AI I don't know I can you do that though you need a lot of x's I think that's been proven well if you partner with XFX you still get the X's I think it's actually plural it's X true that's true so you get the XFX 8900 AI T AI yes good point yeah yep and then you can get an AI SSD an AI memory stick an aii motherboard the other day seen there's nothing I haven't seen that oh maybe liquid cooler I saw an AI okay we're getting close so I think you can build a full AI branded PC so maybe there's hope for amd's radi on division but no seriously I I I think the answer is they do need a product stack that at least is at least rna3 I think you do need to be relevant at most points in the market you know the 57 Parts like the 5700 XT did quite well I mean some perhaps driver issues aside uh that product did manage to perform well uh sort of to the mid-range and then the lower end offerings were probably a bit but it's really tough to be relevant when you compete for half of a product stack yeah so what about on R tracing stuff this is something we're talking about where in sorry one Tim come over here we're talking about Tim's going change the editorial Direction quick so for uh for rate tracing uh Intel has been really bizarrely competitive in some ways at least compared to AMD so like cyberpunk to the best of my memory last time we looked at it I think kind of price for price they were they were oddly enough uh okay at cyberpunk RT as compared to AMD that we like reran all the tests to make sure you know it came back the same way so it's architecturally they're doing something different that seems to benefit them you know how how important do we think that is cuz nvidia's been pushing RT forever and I I think you and I both for the longest time were like raster is what we're going to keep focusing on and you slowly add some RT but you is that something that should be not from a consumer purchasing perspective but from amd's perspective is that something they need to be worried about about you know RT Partnerships with Nvidia and then Intel's competitive the RT performance every generation becomes more of a concern so I think if what you're saying is we get you know a few more Generations down the track cuz my opinion right now is RT for an AR a770 personally don't think it's super relevant but what you're saying is technically true it does it better um if you're happy with very low FPS gaming it's very low resol sols with probably other qualities upale it sure AI upscaling get that in there so y some some AI upscaling you can do that uh so not I don't think yeah I don't think it's a great concern now for AMD or the people buying their cards we're focusing more on AMD here but if we get a few more Generations down the track and Intel's performance you know gets further and further along and becomes more just from entry levels and more mid-range and hopefully one day towards the high end and if they uh considerably better at R Racing which will be well a considerably more important feature by then then yeah that's definitely a huge problem for AMD so they've got well amd's always got their work cut out for them especially the radon division don't they so yeah another growing concern there for for the radon group what um what do you think if you have to boil it down in as reductive a way as possible if we want to provide the least useful feedback for AMD uh what do you think think their biggest problem is on the GPU side least you yeah so the biggest picture broadest stroke least specific criticism so you want me to just be like be better yeah let's just you know kind of like how they talk to the Press about we're good at this yeah what what do they need to what do they need to improve everything we want more performance better prices more features better Innovation do all the things uh yeah I think that's the kind of feedback that they're they're missing you know there's not enough people internally saying we should be better at everything well look we've tried to give them uh sort of serious honest uh I dare say professional feedback um of things like we talked about earlier like work out a realistic price for a product uh sort of they seem to Just Launch products and go it would be so nice if we could sell the 77900 XT for $900 and they're like yes that would be great let's try and there's just like no one sort of go uh I have some problems with that that's going to not fly it's not going to go well they just seem to Hope and send it is that the impression you get that is the impression I get one of the most common comments I've seen uh about AMD in this on the pricing front from just users in the comment section has been AMD can't win on the strategy of $50 cheaper than Nvidia yeah and $50 is one of the better disc yeah so so do you think is it sufficient if AMD fixes their pricing strategy you know to reenter the discussion more is it if I think on my side so like the 7900 XT is a great example where uh a couple months ago when we Revisited it it was like 700 bucks or something yeah which is which in November was actually amazing it was before the Super Series and um that was good I I don't know if like if we can expect them to launch at that kind of pricing or not but do you think let's just pretend they could yeah right if if they could is that enough to by more by a larger volume of people be actually considered yeah I honestly think that's it's that simple I really do because again if you and I had have reviewed the 1700 XT at launch for $700 and maybe Dro you know the XTX down closer to 900 and whatever makes sense you know the rest I think you called it a plane earlier plane yes that's right isn't it Tim sort of he's sh he's confused now he's just shaking his head and all right I think he's agreeing now so we'll wait for the plane to go past what was I saying yes so 7900 XT at the $700 out launch well I don't want to sort of talk ourselves up but I think if it have launched at $700 and I'm not just talking about you and I in a bubble but the whole Tech press across the globe I think the reviews would have been much more positive we would have been recommending it this is a great product um you know the S the RTX 480 at $1,200 would have looked a bit foolish yeah get the 7800 XT but that wasn't the messaging the thumbnails I think we were chucking it in a dumpster and and I had like $900 something like meh or LOL or something like it was bad yeah I don't remember what hours were was but it was it was also pretty critical I remember filming it in the rain in Taiwan that's what I remember this is like my mood yeah yeah so okay so maybe if they adjust the pricing they can kind of get it back on track so it's not just the $50 discount Tim and I always say it's the ryzen strategy right cuz risen was not competitive for a long time like the gaming performance was almost borderline embarrassing at times productivity was always quite good so that was a you know a strong selling point and power consumption was Al always reasonable but you could sell them the gaming performance cuz they were Dirt Cheap yeah zen zen one had some hit and miss moments depending on the CPU y Zen well the 2000 series from what I remember I think that was 2700 was competing with at the at the best Ral it was the 8700k I think a little after maybe I'm service October or something yeah yeah gaming was still pretty rough on AMD there but again the pricing was crazy so it was hard to pass up and a lot of people didn't which is why they sold so well and again I think a 700 XT at launch $700 ever it's still a sort of a disappointing price point for that particular product but you know plenty of AR and so can they can they repeat a a rise in moment for gpus yeah like there was a lot there like the chiplet strategy was big for ryzen coupling it with Enterprise I think to your point earlier is huge cuz they're all basically the same silicon uh so can that replay I mean it could uh I don't think it will because there is you know the Enterprise stuff like yeah there's no point selling that silicon as a dirt cheap radon product when you can sell it for an expensive service CPU and that's the whole industry right now right like nvidia's just worked out how to do that with gpus to an extreme degree so AMD wants in on that and you shareholder pressure and all that sort of stuff so there's no way they letting them sell big huge you know dieses for next to nothing as much as I'd like that to happen and I'm sure all audience would as well yeah I think so definitely supply seems like a big constraint for them y ship Supply so I'm it's gotten that crazy and it's so dire now in the gaming GPU industry that maybe selling and I don't want to put that out there as I'm encouraging this but also I don't know if it would be the worst solution is having the CPUs or the server stuff the AI stuff on the latest node and selling the gaming stuff we're second class citizens let's just admit it now like we we just are right it's true it's come to that so you mentioned the 580 that was sort of that situation right um I think if people could get a reasonable GPU at a reasonable price there's obviously going to be that period which we're going through anyway where there's just no improvement because the previous nodes don't compete with the current nodes we're kind of seeing that with Nvidia where they they are at least from my observation it feels like they're selling the last generation for longer or the 30 series maybe it was just over purchasing but like they've sold it so late into the life of the 40 series yeah that I almost wonder if the strategy is going to be let's take the last generation make that the low end and then maybe we just have some Flagship two products it's a hard pill to swallow but I I I've got no better solution to you know obviously I I don't want to be seen to him be encouraging those sort of things but also being realistic and understanding what's going on I I so to be clear you're you're saying you're encouraging those S things yes um I just wanted to clarify that I'm all for AI G oh AI is great I love my favorite I I personally I love sitting you know like the 2our Keynotes where they just talk about AI I'm trying not to laugh the whole time while you do this and I just why would you laugh this is very serious yeah know it's my favorite I love watching two hours of AI and Night Market discussion it would have been much more entertaining for our audience uh we could have added you to the mix if we had have just live streamed Tim and I talking about it and throw you in there that's that's a great comedy show I think that would have been great yeah our biggest complaint was they didn't give us enough memes but they also didn't give us enough information yeah yeah yeah so we're kind of stuck in the middle so we're making up our own the whole way through it was a lot of fun so to try and answer the question is AMD parenthesis gpus uh are they actually screwed right now yeah I think so I think the answer is yes uh it's a tough one to answer because there's there's so much to it uh but the I guess not so much AMD gpus but the radon gaming gpus and it's sort of a similar thing with GeForce right like it must be frustrating being a GeForce employee like you're you're you're employed to promote these products and and get excited about them that must be a pretty tough job right now because of that twetter yes so that which chance be named but we should yeah no more yeah quota yeah I think actually uh every time we say those two letters uh I think a company gets its AI wns said it all right okay so that's going to wrap it up so uh obviously this is an extremely wellth thought out and serious discussion and you should take everything we've said with uh the the highest import and Trust uh but generally speaking I I think this the answer here is we'll need to check back and see how they do with the Next Generation uh but otherwise in the short term perhaps at least a little bit screwed depending on what you're looking at is that enough qualifiers have I protected us from Reddit uh no no I don't think that's possible even with all of the AI I said it all right well until the next Singularity forms thank you for joining me and that'll be it check their Channel hardw run boxed for video I'm going to be joining them for and that's it for this one see you guys\n"