Fifth Gear - Web TV News - 19th December 2009

The Signet: A Luxury Commuter Concept Car with a Twist

In an unexpected move, Aston Martin is set to launch its next new car, which is expected to bear a striking resemblance to a Toyota iQ. Dubbed the Signet, this luxury commuter concept car is designed to bring down the average CO2 emissions of Aston Martin's range, as mandated by regulations in a few years' time. With the global automotive industry facing increasing pressure to reduce its environmental impact, the Signet represents an innovative approach to sustainability.

The Signet's design has been met with widespread criticism, and it's clear that not everyone is impressed. The car's resemblance to a Toyota iQ is evident from the outset, with many observers noting that it looks almost identical. While Aston Martin has attempted to incorporate traditional cues into the design, such as vents and slick door handles, the overall aesthetic remains decidedly un-Aston Martin-like.

However, despite its questionable styling, the Signet's interior promises to be a major highlight. The cabin is designed with a unique blend of modernity and retro flair, featuring a little iPod dock and an Aston Martin badge that has been awkwardly applied over a Toyota logo. This eccentric touch adds a dash of whimsy to what might otherwise be a bland, mass-market design.

The Signet's primary purpose is to serve as a luxury commuter car, designed for those who want to enjoy the benefits of car ownership without breaking the bank. With its four-wheel drive system and soft-top roof, the Signet promises to be an ideal vehicle for spontaneous road trips or leisurely drives through the countryside. Whether or not it succeeds in delivering on this promise remains to be seen.

In a surprising twist, it appears that Aston Martin is planning to partner with Heritage Factory to produce the Signet, before shipping it to their factories for further modification. This unusual arrangement suggests that the Signet's development has been a collaborative effort between Aston Martin and one of their suppliers.

A rival manufacturer, Mini, has recently unveiled its new Beachcomber model, which many believe is an ideal vehicle for those seeking a fun and active driving experience. With its four-wheel drive system and soft-top roof, the Beachcomber promises to be an exciting addition to Mini's lineup. Whether or not it proves successful remains to be seen.

Meanwhile, General Motors has announced that it will be shutting down its Swedish subsidiary Saab, following a failed attempt to rescue the company from bankruptcy. This news has come as a shock to fans of the brand, who have been eagerly awaiting the next generation of Saab models. Despite this setback, GM has reassured customers that warranties on current models will still be honored and that servicing on parts will continue to be available.

In a related development, it appears that General Motors may be planning to launch a crossover model, tentatively titled Countryman. While details are scarce at present, many observers believe that the Countryman will bear a striking resemblance to Saab's outgoing models. With its lack of doors and unique design, the Countryman is likely to generate significant interest among fans of the brand.

As the automotive industry continues to navigate the challenges of the global recession, manufacturers such as Aston Martin and General Motors are facing increasing pressure to adapt to changing regulations and market trends. The Signet's innovative approach to sustainability may prove to be a model for other manufacturers to follow, while the Saab closure serves as a reminder that even successful brands can struggle in times of economic uncertainty.

"WEBVTTKind: captionsLanguage: enwe'll start off with some pretty bad news I'm afraid it's more than likely that the next new Aston Martin will look like that it's called the Signet and is what Aston are calling a luxury commuter concept car it's not yet 100 confirmed that it's going to go into production but there have been loads of clay models and hints and suggestions so basically I think it's inevitable you've probably spotted that it looks like one of them a Toyota iQ that's because it is and it will be made into Heritage Factory and then shipped across to Aston Martin to be made uh a bit weirder all the traditional Aston cues like vents slick door handles are there and it's got really kinky interior with a little iPod dock and an Aston Martin badge sellotaped over the Toyota one the main aim of it is to bring down the average CO2 emissions of Aston Martin's range because in a few years time I think 2015 manufacturers be penalized for having an average emissions across their range above a certain figure this is the new mini Beachcomber which many say is absolutely ideal for spontaneous and active experience of freedom and Leisure Time like having a really unexpected walk in the country it's got four seats as you can see here four-wheel drive and conveniently comes with a soft top to stop passes by using it as a skip while the beach combat will never be released looking like that many are more than likely to release a crossover next year called the Countryman and basically once you take away the fact that it hasn't got any doors the front of it that is probably what the Countryman will look like and finally a little bit more bad news I'm afraid General Motors who have been smacked in the face by the global recession more than most have just announced that they're going to have to shut down Swedish car maker Saab Spiker who make cars like this were on the cusp of buying Saab from GM to try and rescue it but unfortunately the deal fell through and left GM with the last resort which was to close the company altogether we're told that warranties on current models will still be honored and that servicing on parts will still be available and just like when Rover died there might be some Bargains On unsold carswe'll start off with some pretty bad news I'm afraid it's more than likely that the next new Aston Martin will look like that it's called the Signet and is what Aston are calling a luxury commuter concept car it's not yet 100 confirmed that it's going to go into production but there have been loads of clay models and hints and suggestions so basically I think it's inevitable you've probably spotted that it looks like one of them a Toyota iQ that's because it is and it will be made into Heritage Factory and then shipped across to Aston Martin to be made uh a bit weirder all the traditional Aston cues like vents slick door handles are there and it's got really kinky interior with a little iPod dock and an Aston Martin badge sellotaped over the Toyota one the main aim of it is to bring down the average CO2 emissions of Aston Martin's range because in a few years time I think 2015 manufacturers be penalized for having an average emissions across their range above a certain figure this is the new mini Beachcomber which many say is absolutely ideal for spontaneous and active experience of freedom and Leisure Time like having a really unexpected walk in the country it's got four seats as you can see here four-wheel drive and conveniently comes with a soft top to stop passes by using it as a skip while the beach combat will never be released looking like that many are more than likely to release a crossover next year called the Countryman and basically once you take away the fact that it hasn't got any doors the front of it that is probably what the Countryman will look like and finally a little bit more bad news I'm afraid General Motors who have been smacked in the face by the global recession more than most have just announced that they're going to have to shut down Swedish car maker Saab Spiker who make cars like this were on the cusp of buying Saab from GM to try and rescue it but unfortunately the deal fell through and left GM with the last resort which was to close the company altogether we're told that warranties on current models will still be honored and that servicing on parts will still be available and just like when Rover died there might be some Bargains On unsold cars\n"