The Production Process Behind LMG's YouTube Videos
The production process behind LMG's YouTube videos is a complex and multi-step process that involves several key players, including writers, editors, shooters, and administrative personnel. The process begins with scriptwriting, where ideas are tested for quality and then reviewed by the writing team to ensure that they align with the company's vision.
Once the script is finalized, it goes through a review process where the writing team checks for errors and ensures that the script meets the company's standards. This stage of the process is also referred to as "script review," where the writer observes and finalizes the script. Taran is typically responsible for a final editing QC pass to ensure the video matches LMG's editing best practices.
The next step in the production process is filming, where the roles are cast and the videos are shot. The shooting team, which includes shooters and other personnel, captures footage of the products or topics being reviewed. This footage is then edited into a cohesive narrative by the editorial team, who review the video to ensure that it meets the company's standards.
The editors use Adobe Premiere to edit the video, with markers dropped along the way for corrections or changes that need to be made. Once the editing process is complete, the render is queued for upload, and the final product is uploaded to YouTube. The sales team manages advertising and other partnerships, but writers have no visibility into the advertising or the cost of it.
One of the key aspects of LMG's production process is the use of a "clipboard" system, where the first frame of every video clip shows the clapboard itself with written notes on it. This allows editors to rapidly see which video each clip is assigned to and helps with footage loss mitigation. The company also keeps every minute of footage ever recorded in their studio or other buildings, which can be accessed through a data hoarder's perspective.
The company's approach to editorial separation is discussed in their studio tour, where they emphasize the importance of every employee, regardless of role, in ensuring that the videos meet the company's standards. This approach has allowed LMG to produce high-quality content that appeals to its target audience and builds a loyal community of viewers.
In terms of storage management, the company uses a vault server to store final master copies of released videos, and projects are sent to the vault after they have been released to YouTube. The company is running low on space for the vault, so they have started backing up their content onto Google Drive. They also delete older deliverables but keep the final master copies.
The production process behind LMG's YouTube videos involves many different stages, from scriptwriting and editing to filming and uploading. Each stage requires careful attention to detail and a commitment to quality, ensuring that the final product meets the company's high standards. By understanding this process, viewers can appreciate the complexity and effort that goes into creating each video.
Script Review Process
The script review process is an essential part of LMG's production process. It involves checking the script for errors and ensuring that it aligns with the company's vision. The writers meet to test ideas and ensure that they are high-quality, and then review the script to make sure it meets the company's standards.
QC in Script Review
The writer observes the script during this stage of the process and finalizes any changes or corrections. This ensures that the final product is accurate and meets the company's standards. The writer for the video also performs a final QC pass on the script, ensuring that it is accurate and complete.
Q C in Editing
Once the editing process is complete, the render is queued for upload, and the final product is uploaded to YouTube. The sales team manages advertising and other partnerships, but writers have no visibility into the advertising or the cost of it. This stage of the process involves checking the video to ensure that it meets the company's standards.
Q C in Upload
The company uses a "clipboard" system, where the first frame of every video clip shows the clapboard itself with written notes on it. This allows editors to rapidly see which video each clip is assigned to and helps with footage loss mitigation.
Storage Management
LMG keeps every minute of footage ever recorded in their studio or other buildings, which can be accessed through a data hoarder's perspective. The company uses a vault server to store final master copies of released videos, and projects are sent to the vault after they have been released to YouTube.
The company is running low on space for the vault, so they have started backing up their content onto Google Drive. They also delete older deliverables but keep the final master copies. The company's approach to editorial separation is discussed in their studio tour, where they emphasize the importance of every employee, regardless of role, in ensuring that the videos meet the company's standards.
Behind-the-Scenes Look
The production process behind LMG's YouTube videos involves many different stages, from scriptwriting and editing to filming and uploading. Each stage requires careful attention to detail and a commitment to quality, ensuring that the final product meets the company's high standards.
By understanding this process, viewers can appreciate the complexity and effort that goes into creating each video. The production process is not just about creating content; it is also about building a community of loyal viewers who appreciate the hard work and dedication that goes into creating each video.
Editorial Team
The editorial team plays a critical role in LMG's production process, responsible for reviewing videos to ensure they meet the company's standards. They use Adobe Premiere to edit the video, with markers dropped along the way for corrections or changes that need to be made.
This stage of the process involves careful attention to detail and a commitment to quality, ensuring that the final product is accurate and complete. The editorial team works closely with other employees to ensure that every aspect of the production process meets the company's standards.
Shooting Process
The shooting process is an essential part of LMG's production process, responsible for capturing footage of the products or topics being reviewed. The shooting team, which includes shooters and other personnel, captures high-quality footage that will be used in the final product.
This stage of the process requires careful planning and attention to detail, ensuring that every aspect of the filming is captured correctly. The shooting team works closely with the editorial team to ensure that every clip meets the company's standards.
Data Management
LMG keeps every minute of footage ever recorded in their studio or other buildings, which can be accessed through a data hoarder's perspective. This system allows for efficient storage and retrieval of footage, making it easier to locate specific clips when needed.
The company uses a vault server to store final master copies of released videos, and projects are sent to the vault after they have been released to YouTube. The company is running low on space for the vault, so they have started backing up their content onto Google Drive.
Final Product
The final product is uploaded to YouTube, where it is available for viewers to watch and engage with. The sales team manages advertising and other partnerships, but writers have no visibility into the advertising or the cost of it.
This stage of the process involves careful attention to detail and a commitment to quality, ensuring that the final product meets the company's high standards. By understanding this process, viewers can appreciate the complexity and effort that goes into creating each video.
Conclusion
LMG's production process behind their YouTube videos is complex and multi-step, involving scriptwriting, editing, filming, and uploading. Each stage requires careful attention to detail and a commitment to quality, ensuring that the final product meets the company's high standards.
By understanding this process, viewers can appreciate the complexity and effort that goes into creating each video. The production process involves many different stages, from scriptwriting and editing to filming and uploading.