**Title: The Hidden Message in Anti-Smoking Ads: A Closer Look at Chantix**
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### Introduction to Smoking Addiction and Its Impact on Daily Life
Smoking has become an integral part of daily life for many individuals, often intertwined with routines. For instance, consider someone who lights up a cigarette at 6:30 AM upon waking, another on the way to work, another at 10:00 AM precisely, and yet another after lunch. This routine highlights how smoking can evolve from an occasional habit into a deep-seated addiction, not just to cigarettes but to nicotine itself. For many, quitting becomes a formidable challenge, often requiring more than sheer willpower.
### The Ad That Appears as a Public Service Announcement
An anti-smoking message appears, offering support through resources like the website "my time to quit calm" and a toll-free number for assistance. It promotes talking to a doctor and provides tips for cessation. However, upon closer inspection, this seemingly benevolent public service announcement is subtly marketing Chantix, a prescription drug aiding smoking cessation.
### Effectiveness of Chantix
Chantix has demonstrated notable success in helping smokers quit, with studies showing lower relapse rates compared to methods like patches or other pills. Success stories include individuals like Katie, David Carroll, and Jason and Linda, who have managed to kick the habit, either individually or together.
### The Hidden Agenda: Marketing Chantix
Despite the overt focus on quitting smoking, the ad cleverly steers viewers towards Chantix without explicitly mentioning it. By directing visitors from "my time to quit calm" to Chantix's website, the campaign effectively markets the drug under the guise of a public service.
### The Dark Side: Serious Side Effects
While Chantix offers an effective solution for quitting smoking, it comes with significant risks. The FDA has received numerous reports of serious side effects, including suicidal thoughts, agitation, and depression. These neuropsychiatric symptoms have led to concerns, even prompting the FAA to ban pilots from using the drug due to potential psychiatric issues.
### Balancing Act: Advertising vs. Transparency
The ad's dual role as both a public service announcement and a product advertisement raises ethical questions about transparency.制药公司巧妙地绕过了必须列出严重副作用的责任，因为广告并未直接提及药物名称。这种做法引发了公众对药品广告真实性的质疑。
### Conclusion: The Need for Awareness and Caution
Quitting smoking is undeniably challenging, but so is grappling with the potential side effects of cessation aids like Chantix. As consumers, it's crucial to be aware of such marketing strategies and to approach quitting smoking with a cautious eye on both benefits and risks.
In summary, while Chantix offers a promising solution for those looking to quit, its associated risks highlight the importance of informed decision-making. Consulting healthcare professionals and thoroughly researching available options can empower individuals to make the best choice for their health.
"WEBVTTKind: captionsLanguage: enat 6:30 in the morning I have a cigarette and then another on my way to work at 10:00 on the dot like clockwork I have to go out for a smoke and then I grab another after lunch as you may know we had ad watch deconstruct prescription drug commercials telling you what the ad doesn't so why are we picking on what looks like a public service announcement that's trying to help people quit smoking keep watching and you may be in for a surprise for me smoking is more than just a habit it's an addiction to nicotine you know quitting isn't easy and when willpower isn't enough it's time to talk to your doctor it's not easy to quit smoking and for many people talking to a doctor is definitely a good idea if you want to quit smoking there is something you can do go to my time to quit calm or call one eight six six five seven five one two zero zero to get the information you need to make the most out of your conversation with your doctor my time to quit calm hmm that sounds like a helpful site you can also sign up to receive tips on quitting and find out more about a prescription treatment option at my time to quit comm you will indeed find tips to help you quit smoking but on every page there's also a link called learn about a prescription treatment option once you hit that you're on your way to the website for chantix a prescription drug for quitting smoking it's 11:35 and it's my time to quit so in our view this ad is almost like a commercial for the drug chantix even though the drug is never mentioned in an ad or on the my time to quit website chantix happens to be very good at helping people to quit smoking not only that but the relapse rate after about three months of use appears to be much lower than that of other methods so fewer people start smoking again compared to those who use say the patch or another pill to quit whether doctors help Katie quit smoking so did David Carroll gave up cigarettes too and Jason and Linda did it together every year millions try to put cigarettes behind them so if chantix is so effective at helping so many people to quit smoking why is it not mentioned even once in this commercial we don't know but if Pfizer had named a drug in the ad it would also have had to list the most serious side effects and chantix has some unfortunate side effects including what the FDA calls serious neuropsychiatric symptoms symptoms like suicidal thoughts agitation aggression and depression all of which are noted once you reach the chantix website and for many people it can be the hardest challenge they've ever faced quitting smoking can indeed be quite a challenge but so can wrestling with the possible side effects of chantix the FDA says it's received hundreds of reports of erratic behavior depressed mood and suicidal thoughts associated with taking chantix these reports are now under review and the FAA has actually banned pilots from taking it due to emerging evidence of psychiatric disorders but with a doctor's help it doesn't have to be you two can do it don't let another year slip by finally here's the Pfizer logo this is the first hint we've had as to who is paying for this commercial and for the my time to quit website make a commitment to quitting and make 2009 your time go to my time to quit comm or call one eight six six five seven five one two zero zero now chantix is an effective treatment for quitting smoking but we think that an ad that could be seen as a public service announcement is misleading especially considering the potentially dangerous side effects of this particular drug I'm Jamie Hirsch and this is Consumer Reports ad watch this video was sponsored by no one youat 6:30 in the morning I have a cigarette and then another on my way to work at 10:00 on the dot like clockwork I have to go out for a smoke and then I grab another after lunch as you may know we had ad watch deconstruct prescription drug commercials telling you what the ad doesn't so why are we picking on what looks like a public service announcement that's trying to help people quit smoking keep watching and you may be in for a surprise for me smoking is more than just a habit it's an addiction to nicotine you know quitting isn't easy and when willpower isn't enough it's time to talk to your doctor it's not easy to quit smoking and for many people talking to a doctor is definitely a good idea if you want to quit smoking there is something you can do go to my time to quit calm or call one eight six six five seven five one two zero zero to get the information you need to make the most out of your conversation with your doctor my time to quit calm hmm that sounds like a helpful site you can also sign up to receive tips on quitting and find out more about a prescription treatment option at my time to quit comm you will indeed find tips to help you quit smoking but on every page there's also a link called learn about a prescription treatment option once you hit that you're on your way to the website for chantix a prescription drug for quitting smoking it's 11:35 and it's my time to quit so in our view this ad is almost like a commercial for the drug chantix even though the drug is never mentioned in an ad or on the my time to quit website chantix happens to be very good at helping people to quit smoking not only that but the relapse rate after about three months of use appears to be much lower than that of other methods so fewer people start smoking again compared to those who use say the patch or another pill to quit whether doctors help Katie quit smoking so did David Carroll gave up cigarettes too and Jason and Linda did it together every year millions try to put cigarettes behind them so if chantix is so effective at helping so many people to quit smoking why is it not mentioned even once in this commercial we don't know but if Pfizer had named a drug in the ad it would also have had to list the most serious side effects and chantix has some unfortunate side effects including what the FDA calls serious neuropsychiatric symptoms symptoms like suicidal thoughts agitation aggression and depression all of which are noted once you reach the chantix website and for many people it can be the hardest challenge they've ever faced quitting smoking can indeed be quite a challenge but so can wrestling with the possible side effects of chantix the FDA says it's received hundreds of reports of erratic behavior depressed mood and suicidal thoughts associated with taking chantix these reports are now under review and the FAA has actually banned pilots from taking it due to emerging evidence of psychiatric disorders but with a doctor's help it doesn't have to be you two can do it don't let another year slip by finally here's the Pfizer logo this is the first hint we've had as to who is paying for this commercial and for the my time to quit website make a commitment to quitting and make 2009 your time go to my time to quit comm or call one eight six six five seven five one two zero zero now chantix is an effective treatment for quitting smoking but we think that an ad that could be seen as a public service announcement is misleading especially considering the potentially dangerous side effects of this particular drug I'm Jamie Hirsch and this is Consumer Reports ad watch this video was sponsored by no one you\n"
