The All-In-One PC: A Focus on Innovation and Design

The all-in-one PC has been a focus point for innovation in recent years, with many companies striving to create devices that are both functional and visually appealing. According to our vendor, the emphasis on trackpads is a key area of focus, as they have realized that traditional trackpad designs have not met user expectations. To address this, they are investing time and resources into creating a new design for their all-in-one PC.

The Design: A Break from Traditional Laptops

One of the notable features of our all-in-one PC is its design. The entire mechanical connection points are housed inside the LCD, with the back cover providing an additional layer of protection. This design approach provides several benefits, including increased durability and reduced risk of damage. Additionally, by mounting the hinge to the subframe, we can ensure a stable and secure connection between the screen and the rest of the device.

The Growing Popularity of All-In-Ones

All-in-one PCs have been gaining popularity in recent years, with sales figures showing significant growth. This trend is expected to continue as consumers become increasingly aware of the benefits of these devices. With their sleek designs and versatility, all-in-ones are becoming a popular choice for those looking for a more streamlined computing experience.

Walmart's Retail Strategy: A Perfect Match

Our vendor has taken notice of Walmart's innovative approach to retail, transforming its electronic section into a premium shopping experience that rivals Best Buy. We see this as an opportunity to bring our high-quality all-in-one PCs to the mass market, where they will be showcased alongside other top-selling products. By focusing on creating great technology and delivering exceptional customer experiences, we aim to disrupt the traditional retail landscape.

The Advantages of Being a Small Company

As a small American company, we have several advantages that set us apart from larger competitors. Our focus on innovation allows us to prioritize product development and deliver high-quality solutions that meet user needs. Additionally, our smaller size enables us to be more agile and responsive to changing market trends.

The Benefits of Focus and Agility

By focusing on a specific category of products, we can concentrate our resources and expertise on delivering exceptional results. This approach allows us to move quickly from concept to reality, often within a timeframe that would be impossible for larger companies. Our ability to think creatively and leverage partnerships with other companies enables us to stay ahead of the curve in the rapidly evolving tech industry.

Hardware Innovation: A Key Driver of Growth

In recent years, hardware startups have faced significant challenges in the market. However, as our vendor has demonstrated, it is still possible to create innovative and successful products in this space. By recognizing the importance of physical instantiation of software, we can focus on delivering exceptional user experiences through our all-in-one PCs.

For Aspiring Hardware Startups

For those who want to pursue a career in hardware development, we say: go for it! While the tech industry is indeed mature, there are still opportunities for innovation and growth. By embracing emerging technologies and partnering with other companies, startups can achieve success in this space. Our vendor's journey is a testament to the power of focus, agility, and determination.

The Importance of Partnerships and Talent

As we continue to grow and innovate, our ability to leverage partnerships and tap into top talent will be crucial. The tech industry is highly collaborative, and by working with other companies and experts, we can accelerate innovation and stay ahead of the curve. This approach allows us to build exceptional products that meet user needs and exceed expectations.

The Future of All-In-One PCs

As we prepare to launch our new all-in-one PC, we are confident in its ability to perform at the top level. With its sleek design, advanced features, and focus on delivering exceptional user experiences, this device is poised to make a significant impact in the market. Whether you're watching from Walmart or Best Buy, we hope that our product will be available for your consideration.

"WEBVTTKind: captionsLanguage: enwe're in the electronic section of Walmart if you ever been in one you probably know that they sell a lot of Vio TVs here what you probably don't know is that Vio is an American company it's actually a really small American company it's 400 employees about half of whom work in the call center with Walmart's help they become the number one TV manufacturer in the United States now that small team is taking the experience and strategy it's learned here here and it's moving to the PC aisle you know people look at the the PC industry and they go you know you guys are crazy right we have analysts that'll say you're crazy that's that's a huge Market granted but it's it's packed with large elephants right people companies that have been in the industry for a long time they have 20 30% market share um how are you going to unseat them they've got teams of 50,000 employees you just can't do that you can't enter a mature stagnant market and hope to capture a lot of market share and you know our the the easy answer to that is that's exactly what the TV industry was eight years ago you know for anybody who's thinking of starting a company don't avoid the mature Market sometimes those are the easiest ones to go disrupt because everyone's asleep one of the things that's striking about your product is that you're running stock Windows right there's very little customization done yeah there's none of that um one of the biggest Trends I think over the past three or four years has been really tight coupling of hardware and software but you're running kind of this very stock this could be Windows anywhere like by a disc did you think about that when you're designing the hardware that you want emphasize yeah the the choice to actually remove a lot of that cleaning all of that off I think goes hand inand with the design and the the the approach that we took the philosophy we we took which is really to to break it down to its its minimum form you know something that's very striking but not going to be cluttered I think Windows is a especially the evolution that's coming with Windows Windows 8 um it's it goes very much hand inand with with the cleanliness of the design and the the impression that you get not only when you see the product closed or laptop and you open it up and and see Windows running on it obviously our readers are incredibly excited about getting a being able to just buy a clean PC is it tempting though to to take sort of the subsidized to push that price even lower and start to compete yeah it is it is but but um you know we thought about it for 30 seconds I mean honestly it it's first it's a differentiator right it does set us apart so it's very easy to Market a product that's clean when everything else is you know completely messed up yeah so it's a sad State of Affairs it is sad and so you can stand out just by building the you know making the correct decisions in the the design of the product we considered the the bottom as much as we did the top and um going with the philosophy of bold details but but minimal break minimal surfaces and not having the stickers and all the the crap that ends up on on PCS and laptops I hate opening up a PC and seeing stickers all over the place and flashing blinking LEDs and I know each one of those has a purpose and there's a reason behind the choices that were made to put them in there but uh we countered that by by asking why you know I'd be equally proud to to leave this on the table like this because I think it's a beautiful design as it is it's not an embarrassing side you have to flip over I think there's benefit that that Vio has entering this Market is we don't have the Legacy uh that that our competitors have um you know the core of this was to to uh to retain these four pieces one thing that's really interesting in the entire PC market to me is trackpad how did you manage to build a trackpad that's good and is it actually good it's good and you get to you get to try it later okay um I mean we're still actually we're in mass production tomorrow on our laptops and we're still fine-tuning today and tonight on the trackpads it's a mix of hardware and software first you have to pick the right Hardware you've got to pick a sensor from a top vendor the shape and the size relative to the keyboard actually matters a lot the physical click mechanism and the substructure that actually holds it so there's a lot of Hardware choice not only component but also mechanical on how you build it and then from then on it's software tuning and it's driver tuning and it's um I mean we I could go on for 6 hours on all the the vulgar details of how to make a good track pack let me ask you this and this is it I believe you I'm going to have to try it and find out but why were you able to do this and no other vendor has ever been able to focus uh it's it's um realizing that trackpads have sucked for a really long time and making that something that we wanted to get right so here's the all one a lot kind of going on here talk to me about the hinge this whole hinge is mounted to the subframe inside the LCD that the back cover goes over so all all of the mechanical hard connection points are happening happening inside here aren't all desktops dropping not all ones all ones are growing all ones are growing absolutely so all ones are growing uh I think the design compar to the rate of laptops uh yes absolutely it's the fastest growing form factor in PCS by far so and I think that's you know people are getting enough horsepower of an all-in-one it's it's it's easy it's beautiful I don't have a big you know four lit box under my think that's because people have tablets uh I don't know I don't know if that's because I mean that that goes right back to the center of digital hob I've got this consumption device I'm walking all over with it I've got to put all my my stuff somewhere yeah I I think it's I don't know I it's a good question I don't know exactly why but it's it's growing and the interest in it it's growing I think you know very very high um and again I think this will be one of the top performing all-in ones uh in the world when we launch it how are you going to sell these guys are you going to Walmart yep same thing so same deal yeah it's uh you know if you're watching what Walmart's doing um going into a top Walmart recently and you will see them transforming their electronic section into something that honestly competes with Best Buy and they're ratcheting up what they're bringing in they're ratcheting up the quality of the retail experience there and so that matches us perfect most PCS are still sold through kind of traditional uh retail um and you know we hope to bring these this premium product to the mass market right and that's what we do we don't you know it's very easy for us to actually sell this at $2,000 and we would do fine that's not interesting to us what what we like to do is create great technology and sell boatloads of it to every every American every consumer that that wants it being a being a small American company actually has its advantages and disadvantages right um and we tend to focus on the advantages and actually leverage them as best we can the disadvantage is we only have so many resources and we can only do so many things what that makes us do though it makes us focus it makes us focus on the products that we think are right and get those done and get those done well because I'm not going to build you know a 100 different products in different uh categories we just can't do that we have to get into a category win it then move on to the next one and be very deliberate about what we do which so that's actually I think that's actually the the good side of of having to have focus and being small um but I think the other advantages were were extremely fast um we can move extraordinarily quickly we can think about a product and actually have it at one of our retailers within six months and I mean you know conception design electrical engineering software engineering EVT pvt full design verification keyway shipping and actually have it sit on a retail shelf within six months no other company can do that in the consumer electronic space there's kind of a lot made in my part of the tech industry the kind of the new company where you can't be a hardware startup right you can't just start making Hardware it's impossible you guys seem to be defying that Trend yeah what would you say to to somebody who wants to do a Hardware St do it if that's where your passion is uh and that's where um you think you can make a difference do it there's no there's no reason I you know again we entered a extremely mature industry 8 10 years ago TVs it was stagnant dead we came in and and and really disrupted it in a lot of ways Hardware is actually a physical instantiation of software and that's kind of what's Happening nowadays right I mean we're shipping a tablet and great there is a tablet it's great hardware and everything but that's really a physical instantiation of Android right so you can't decouple the two totally um and if you if you're a product guy if you're somebody who just loves products um and you think you can innovate in Hardware do it 's no reason you can't do it especially now the way that technolog is done the way that you can leverage partner companies and the amount of um Talent that's out there there's no reason not to do itwe're in the electronic section of Walmart if you ever been in one you probably know that they sell a lot of Vio TVs here what you probably don't know is that Vio is an American company it's actually a really small American company it's 400 employees about half of whom work in the call center with Walmart's help they become the number one TV manufacturer in the United States now that small team is taking the experience and strategy it's learned here here and it's moving to the PC aisle you know people look at the the PC industry and they go you know you guys are crazy right we have analysts that'll say you're crazy that's that's a huge Market granted but it's it's packed with large elephants right people companies that have been in the industry for a long time they have 20 30% market share um how are you going to unseat them they've got teams of 50,000 employees you just can't do that you can't enter a mature stagnant market and hope to capture a lot of market share and you know our the the easy answer to that is that's exactly what the TV industry was eight years ago you know for anybody who's thinking of starting a company don't avoid the mature Market sometimes those are the easiest ones to go disrupt because everyone's asleep one of the things that's striking about your product is that you're running stock Windows right there's very little customization done yeah there's none of that um one of the biggest Trends I think over the past three or four years has been really tight coupling of hardware and software but you're running kind of this very stock this could be Windows anywhere like by a disc did you think about that when you're designing the hardware that you want emphasize yeah the the choice to actually remove a lot of that cleaning all of that off I think goes hand inand with the design and the the the approach that we took the philosophy we we took which is really to to break it down to its its minimum form you know something that's very striking but not going to be cluttered I think Windows is a especially the evolution that's coming with Windows Windows 8 um it's it goes very much hand inand with with the cleanliness of the design and the the impression that you get not only when you see the product closed or laptop and you open it up and and see Windows running on it obviously our readers are incredibly excited about getting a being able to just buy a clean PC is it tempting though to to take sort of the subsidized to push that price even lower and start to compete yeah it is it is but but um you know we thought about it for 30 seconds I mean honestly it it's first it's a differentiator right it does set us apart so it's very easy to Market a product that's clean when everything else is you know completely messed up yeah so it's a sad State of Affairs it is sad and so you can stand out just by building the you know making the correct decisions in the the design of the product we considered the the bottom as much as we did the top and um going with the philosophy of bold details but but minimal break minimal surfaces and not having the stickers and all the the crap that ends up on on PCS and laptops I hate opening up a PC and seeing stickers all over the place and flashing blinking LEDs and I know each one of those has a purpose and there's a reason behind the choices that were made to put them in there but uh we countered that by by asking why you know I'd be equally proud to to leave this on the table like this because I think it's a beautiful design as it is it's not an embarrassing side you have to flip over I think there's benefit that that Vio has entering this Market is we don't have the Legacy uh that that our competitors have um you know the core of this was to to uh to retain these four pieces one thing that's really interesting in the entire PC market to me is trackpad how did you manage to build a trackpad that's good and is it actually good it's good and you get to you get to try it later okay um I mean we're still actually we're in mass production tomorrow on our laptops and we're still fine-tuning today and tonight on the trackpads it's a mix of hardware and software first you have to pick the right Hardware you've got to pick a sensor from a top vendor the shape and the size relative to the keyboard actually matters a lot the physical click mechanism and the substructure that actually holds it so there's a lot of Hardware choice not only component but also mechanical on how you build it and then from then on it's software tuning and it's driver tuning and it's um I mean we I could go on for 6 hours on all the the vulgar details of how to make a good track pack let me ask you this and this is it I believe you I'm going to have to try it and find out but why were you able to do this and no other vendor has ever been able to focus uh it's it's um realizing that trackpads have sucked for a really long time and making that something that we wanted to get right so here's the all one a lot kind of going on here talk to me about the hinge this whole hinge is mounted to the subframe inside the LCD that the back cover goes over so all all of the mechanical hard connection points are happening happening inside here aren't all desktops dropping not all ones all ones are growing all ones are growing absolutely so all ones are growing uh I think the design compar to the rate of laptops uh yes absolutely it's the fastest growing form factor in PCS by far so and I think that's you know people are getting enough horsepower of an all-in-one it's it's it's easy it's beautiful I don't have a big you know four lit box under my think that's because people have tablets uh I don't know I don't know if that's because I mean that that goes right back to the center of digital hob I've got this consumption device I'm walking all over with it I've got to put all my my stuff somewhere yeah I I think it's I don't know I it's a good question I don't know exactly why but it's it's growing and the interest in it it's growing I think you know very very high um and again I think this will be one of the top performing all-in ones uh in the world when we launch it how are you going to sell these guys are you going to Walmart yep same thing so same deal yeah it's uh you know if you're watching what Walmart's doing um going into a top Walmart recently and you will see them transforming their electronic section into something that honestly competes with Best Buy and they're ratcheting up what they're bringing in they're ratcheting up the quality of the retail experience there and so that matches us perfect most PCS are still sold through kind of traditional uh retail um and you know we hope to bring these this premium product to the mass market right and that's what we do we don't you know it's very easy for us to actually sell this at $2,000 and we would do fine that's not interesting to us what what we like to do is create great technology and sell boatloads of it to every every American every consumer that that wants it being a being a small American company actually has its advantages and disadvantages right um and we tend to focus on the advantages and actually leverage them as best we can the disadvantage is we only have so many resources and we can only do so many things what that makes us do though it makes us focus it makes us focus on the products that we think are right and get those done and get those done well because I'm not going to build you know a 100 different products in different uh categories we just can't do that we have to get into a category win it then move on to the next one and be very deliberate about what we do which so that's actually I think that's actually the the good side of of having to have focus and being small um but I think the other advantages were were extremely fast um we can move extraordinarily quickly we can think about a product and actually have it at one of our retailers within six months and I mean you know conception design electrical engineering software engineering EVT pvt full design verification keyway shipping and actually have it sit on a retail shelf within six months no other company can do that in the consumer electronic space there's kind of a lot made in my part of the tech industry the kind of the new company where you can't be a hardware startup right you can't just start making Hardware it's impossible you guys seem to be defying that Trend yeah what would you say to to somebody who wants to do a Hardware St do it if that's where your passion is uh and that's where um you think you can make a difference do it there's no there's no reason I you know again we entered a extremely mature industry 8 10 years ago TVs it was stagnant dead we came in and and and really disrupted it in a lot of ways Hardware is actually a physical instantiation of software and that's kind of what's Happening nowadays right I mean we're shipping a tablet and great there is a tablet it's great hardware and everything but that's really a physical instantiation of Android right so you can't decouple the two totally um and if you if you're a product guy if you're somebody who just loves products um and you think you can innovate in Hardware do it 's no reason you can't do it especially now the way that technolog is done the way that you can leverage partner companies and the amount of um Talent that's out there there's no reason not to do it\n"