AMD SurRound House (CES 2013)

Thank you for Watching: A First-Time Experience at AMD's Surround House

I'm Bill HS, and I'm excited to be here at AMD's surround house, which is a unique and immersive environment designed to showcase the latest advancements in audio technology. As I walk into this rustic cabin, I notice that it has a front door and multiple Windows 10 Windows, but what catches my attention are the fact that these aren't actually windows - they're TVs with impressive specs: each one measures 1080p, which translates to approximately 10,800 by 1920 pixels. If we do the math, that's essentially 20 megapixels and 30 frames per second, making it a whopping 600 megapixels per second. Each of these displays is equipped with four speakers, which are actually embedded in the wall, allowing the sound to pass through fabric seamlessly.

The goal of this setup is to demonstrate how audio can influence our perception of video and graphics, creating a richer, more immersive experience. Don't get caught up on the quality of the graphics - this is about merging audio with video and graphics, as well as showcasing the positional nature of it all. With 32 channels of audio available, the potential for an incredibly engaging experience becomes clear.

Now that I'm here, let's start exploring this surround house. You'll see a demonstration of positional audio in action, but before we begin, I want to share with you why I chose to use this particular setup. The goal is to amplify the value of positional audio and create a memorable experience for all of you who watch. To do this, I used two-channel stereo - which sounds quite loud and chaotic - to gauge your reactions and get your opinions on what happened in a fictional scenario. You'll see that there's more to it than meets the eye.

I want to encourage you to participate in this demonstration by sharing your thoughts and theories about what you think happened in that scene, including who the good guys were, the fate of the hostages, and even whether or not someone was hurt during the rescue. Your input is invaluable, and I'm excited to see how this experience unfolds for all of us.

Now, let's dive into the actual demonstration. It might seem a bit disorienting at first - that was intentional, as it helps illustrate the potential of positional audio in creating a more engaging experience. With AMD's digital multi-audio technology, we've taken identity to the next level with discontinuous or non-contiguous separation. Imagine yourself immersed in a first-person shooter or video conferencing, where your ears pick up every detail without needing to look at the screen.

In this setup, I'll use various audio cues and visuals to guide you through an immersive experience that simulates both gaming and video calls. For instance, when someone speaks, their words become clear and crisp in your ears without requiring you to turn towards them. The idea is to make you feel as if you're right there with the speakers, even though they might be on opposite sides of a room.

As we move through this demonstration, keep in mind that it's not just about the audio - it's also about how our brains process visual information and relate it to what we hear. By combining these elements, we can create an experience that feels both seamless and engagingly immersive.

Let's proceed with caution, though; I need to remind you that this is a simulated environment designed for demonstration purposes only. Please don't take any actions based on the scenes presented here - it's all about exploring the possibilities of positional audio technology.

While we're at it, let me address something that might seem strange or even uncomfortable at first - the sound effects I used earlier to create that chaotic atmosphere were actually two-channel stereo. Yes, you heard it right; while they did create a lot of commotion and confusion, they weren't truly positional audio.

However, this experience was intentionally designed to test your reactions and opinions about what happened in that scene, including whether the hostages were safe or if someone got hurt during the rescue. Your input is crucial for us to understand how our audience responds to such immersive experiences.

We've taken advantage of each Infinity board's capabilities to create a more engaging experience with audio cues and visuals seamlessly integrated into this environment. The result is an immersive setup that simulates both gaming and video conferencing, offering listeners the chance to feel as if they're right there in the scene.

While we move forward with this demonstration, remember that it's all about exploring positional audio technology and its potential for creating a more engaging experience. Please share your thoughts, theories, and reactions throughout this presentation - your input is invaluable.

As I reflect on our surroundings, I want to emphasize how critical positional audio is in creating an immersive experience without the need to constantly look at visual cues. Imagine being able to fully engage with a conversation or game while remaining focused on what's happening right in front of you - that's precisely what we're working towards here.

Let's proceed with our demonstration, exploring different scenarios and experiences designed to showcase positional audio technology in all its glory. It's an exciting time for audio innovation, and I'm thrilled to be a part of it by sharing this experience with all of you.

"WEBVTTKind: captionsLanguage: enthank you for watching liking commenting sharing and subscribing right now this is going to be my first time in the AMD surround house is so I guess um we can begin so please have a stand in the the center um my name is Bill HS and you're in the surround house at AMD and what we're going to show you is as as John mentioned a few minutes earlier you're in this rustic cabin you have a front door here and multiple Windows 10 Windows obviously these are not windows they're TVs 1080p so if you do the math that's 10,800 by 1920 if you that's essentially 20 megapixels 30 frames per second that's 600 megapixels per second each one of these displays have four speakers we actually have them in wall this is actually fabric so the sound can pass through it and this is to allow you to experience um what we call discrete digital multipoint audio so there's 32 channels of audio um and the whole point of this is to show how audio can lead the brain to interpret where video is going and to make it a richer more true to life experience don't get caught up on the quality of the graphics this is about the merging of audio leading video and Graphics as well as um just kind of showcasing the positional nature of it so let's let's start it you'll see about a two and a half minute yet okay what w so a lot happened there and hopefully you felt it was completely chaotic and I actually lied that was not positional audio that was two channel stereo it was really loud stereo but that was just stereo this corner yeah that was off over there so the reason I did that is I want to kind of amplify for you the value of positional audiio so I could take a poll around the room about what do you guys think happened to the hostages and then who are the good guys the guys in the front or the guys in the back well there was an Andy Chopper so it had to be the guys this gentleman didn't even see the AMD Chopper so right it's because I watch people's reaction so the other thing is I know you looked up for the helicopter and there's no display up there no no no I know but I it sounded like it was coming right there like okay I know that's stupid but so okay so let's um let's do it with the real deal and see what you think see if this makes the story more coherent I did I looked looked at I looked at the ceil a and w a oh I heard that so just in case that wasn't completely clear what happened have these newspaper articles wasl that the the bad guys stole Sheriff clothing they abducted audio technologists and then the am helicopter was used in the rescue but seriously this this is really showing that the importance of positional audio and this is something that AMD does with the digital multi audio and we've taken ientity to the next level with discon discontiguous or non-contiguous separation so imagine first person shooter imagine video conferencing with complete immersion so that when that guy talks you don't have to look for his lips to actually hear him talking over and this is off of one system is it GP two Graphics system it's three but only because we allowed ourselves heav so each Infinity board can do six awesome the hostages went that way exactly right and they were safe I saw that so feel free to read the articles and I was hoping it was part so yeah that's how we clear out people I thought it was Chris no it was not me I I did not expel gas it was positional audio was imersive I'm still stereo over monothank you for watching liking commenting sharing and subscribing right now this is going to be my first time in the AMD surround house is so I guess um we can begin so please have a stand in the the center um my name is Bill HS and you're in the surround house at AMD and what we're going to show you is as as John mentioned a few minutes earlier you're in this rustic cabin you have a front door here and multiple Windows 10 Windows obviously these are not windows they're TVs 1080p so if you do the math that's 10,800 by 1920 if you that's essentially 20 megapixels 30 frames per second that's 600 megapixels per second each one of these displays have four speakers we actually have them in wall this is actually fabric so the sound can pass through it and this is to allow you to experience um what we call discrete digital multipoint audio so there's 32 channels of audio um and the whole point of this is to show how audio can lead the brain to interpret where video is going and to make it a richer more true to life experience don't get caught up on the quality of the graphics this is about the merging of audio leading video and Graphics as well as um just kind of showcasing the positional nature of it so let's let's start it you'll see about a two and a half minute yet okay what w so a lot happened there and hopefully you felt it was completely chaotic and I actually lied that was not positional audio that was two channel stereo it was really loud stereo but that was just stereo this corner yeah that was off over there so the reason I did that is I want to kind of amplify for you the value of positional audiio so I could take a poll around the room about what do you guys think happened to the hostages and then who are the good guys the guys in the front or the guys in the back well there was an Andy Chopper so it had to be the guys this gentleman didn't even see the AMD Chopper so right it's because I watch people's reaction so the other thing is I know you looked up for the helicopter and there's no display up there no no no I know but I it sounded like it was coming right there like okay I know that's stupid but so okay so let's um let's do it with the real deal and see what you think see if this makes the story more coherent I did I looked looked at I looked at the ceil a and w a oh I heard that so just in case that wasn't completely clear what happened have these newspaper articles wasl that the the bad guys stole Sheriff clothing they abducted audio technologists and then the am helicopter was used in the rescue but seriously this this is really showing that the importance of positional audio and this is something that AMD does with the digital multi audio and we've taken ientity to the next level with discon discontiguous or non-contiguous separation so imagine first person shooter imagine video conferencing with complete immersion so that when that guy talks you don't have to look for his lips to actually hear him talking over and this is off of one system is it GP two Graphics system it's three but only because we allowed ourselves heav so each Infinity board can do six awesome the hostages went that way exactly right and they were safe I saw that so feel free to read the articles and I was hoping it was part so yeah that's how we clear out people I thought it was Chris no it was not me I I did not expel gas it was positional audio was imersive I'm still stereo over mono\n"