The Next Generation is Here: Introducing iPhone 12 with 5G
Today marks the beginning of a new era for iPhone, as we bring 5G to our entire lineup of new iPhone models. We are very excited about this development and can't wait to share it with you. As Tim mentioned earlier, creating the best possible 5G experience required seamless integration of hardware and software, as well as partnering closely with carriers.
Our New Design
Introducing iPhone 12, the first device in our lineup to feature 5G technology. This phone has an all-new design that's simply stunning, with smooth flat edges allowing the aluminum frame and glass to stay flush front and back. Creating this unique uniform construction inside and out required significant re-architecture of our iPhone. We've packed new technologies into a smaller form factor, making it possible to achieve our goal of making 5G more accessible to everyone.
The Position of Antennas
One of the key features of iPhone 12 is its all-new antennas, which are designed specifically for 5G. These antennas go around the aluminum frame, providing seamless connectivity and fast data speeds. The design looks amazing in five stunning new colors: black, white, product red, green, and a gorgeous blue. We've also reduced the display borders to create a much smaller iPhone, while keeping the same great 6.1-inch display size as iPhone 11.
Super Retina XDR Display
iPhone 12 features our new Super Retina XDR display, which is one of the most advanced displays on the market. This display has many advantages over traditional LCDs, including pixel precision, brightness, rich colors, and an amazing two million to one contrast ratio for true blacks in photos, videos, games, and dark mode. The new OLED display also has a higher resolution with twice as many pixels as iPhone 11, resulting in sharper text and better photos.
Display Technology
We've taken our best display technology and applied it to iPhone 12, making it possible to achieve the display size reduction while maintaining the same level of quality. Our Super Retina XDR display now has 460 pixels per inch, providing an unparalleled viewing experience. Text will be sharper for easier reading, and your photos will look better with more detail, increased dynamic range, and precise color.
HDR Support
The new OLED display also includes support for HDR video formats, including Dolby Vision, HDR 10, and HLG. This means you'll be able to enjoy HDR content with greater brightness and accuracy, making it a truly immersive experience.
Ceramic Shield
We've taken protection to the next level with our new Ceramic Shield material. This innovative material is tougher than any smartphone glass and provides four times better drop performance. We measured this by testing iPhone 12's durability and found that ceramic shield will have four times the chance of surviving without cracking if your iPhone accidentally slips out of your pocket.
Materials Engineering
Our incredible materials engineering team has been working closely with our partners at Corning, the leaders in glass technology, to make Ceramic Shield possible. This breakthrough technology adds a new high-temperature crystallization step that grows nano ceramic crystals within the glass matrix, dramatically improving its toughness and optical clarity. We precisely control the type of crystals and degree of crystallinity to achieve this level of performance.
Impact on Reliability
The introduction of Ceramic Shield has made iPhone more durable than ever before. Measuring four times better drop performance means if your iPhone accidentally slips out of your pocket, ceramic shield will have four times the chance of surviving without cracking. This is the biggest jump in reliability we've ever had on iPhone, and we're thrilled to bring it to our customers.
Conclusion
The introduction of 5G technology to iPhone 12 marks a new era for mobile connectivity. With seamless integration of hardware and software, as well as partnerships with carriers, we've created an unparalleled user experience. The new design, Super Retina XDR display, Ceramic Shield material, and HDR support make this phone the ultimate device for anyone looking for a cutting-edge smartphone experience. We can't wait to see what the future holds for iPhone and 5G technology.
"WEBVTTKind: captionsLanguage: enthe next generation is here today is the beginning of a new era for iphone today we're bringing 5g to iphone we are very excited about 5g on iphone and we're going to introduce 5g across our entire lineup of new iphone models today so now i'd like to show you the very first iphone with 5g hey introducing iphone 12. to tell you all about it i'd like to hand it over to cayenne let's take a closer look at iphone 12 with 5g it has an all-new design that's simply stunning it has smooth flat edges allowing the aluminum frame and glass to stay flush front and back creating this unique uniform construction inside and out iphone was re-architected to pack in new technologies into a smaller form factor iphone 12 was designed with 5g in mind including the position of all new antennas which go around the aluminum frame the design looks amazing in five stunning new colors black white product red green and a gorgeous blue iphone 12 features the same great 6.1 inch display size as iphone 11 yet we reduce the display borders to create a much smaller iphone if we compare it to iphone 11 iphone 12 is 11 thinner 15 percent smaller in volume and 16 percent lighter keeping the display size and reducing the footprint was only possible by bringing our best display technology to iphone 12 and that is our super retina xdr display our new apple custom oled has many advantages over lcd each oled pixel has its own light which can be individually controlled giving us pixel precision brightness rich colors and an amazing two million to one contrast ratio for true blacks in photos videos games and dark mode looks fantastic the new ola display also has a higher resolution with twice as many pixels as iphone 11. it now has 460 pixels per inch so text will be sharper for easier reading and your photos will look better with more detail increased dynamic range and precise color and peak brightness is nearly twice as high for hdr content 1200 nits and we include support for hdr video formats dolby vision hdr 10 and hlg we obsess over making your display impeccable and of course it's important that we protect your display in the best way the cover glass on iphone 11 is the toughest in the industry but iphone 12 leaps ahead with something even better much better our incredible materials engineering team has been working closely with our partners at corning the leaders in glass technology on the new cutting edge material and we call it ceramic shield ceramic shield goes beyond glass by adding a new high temperature crystallization step which grows nano ceramic crystals within the glass matrix to dramatically improve toughness to make this material both tough and optically clear we precisely control the type of crystals and degree of crystallinity this was the breakthrough that made ceramic shield possible for iphone ceramic shield is tougher than any smartphone glass and along with our new design it makes iphone more durable than ever we measured four times better drop performance that means if your iphone accidentally slips out of your pocket ceramic shield will have four times the chance of surviving without cracking this is the biggest jump in reliability we've ever had on iphone and we are thrilled to bring that to iphone 12. let's talk more about the 5g capability on iphone 12. as tim said to create the best possible 5g experience it required seamless integration of hardware and software and partnering closely with carriersthe next generation is here today is the beginning of a new era for iphone today we're bringing 5g to iphone we are very excited about 5g on iphone and we're going to introduce 5g across our entire lineup of new iphone models today so now i'd like to show you the very first iphone with 5g hey introducing iphone 12. to tell you all about it i'd like to hand it over to cayenne let's take a closer look at iphone 12 with 5g it has an all-new design that's simply stunning it has smooth flat edges allowing the aluminum frame and glass to stay flush front and back creating this unique uniform construction inside and out iphone was re-architected to pack in new technologies into a smaller form factor iphone 12 was designed with 5g in mind including the position of all new antennas which go around the aluminum frame the design looks amazing in five stunning new colors black white product red green and a gorgeous blue iphone 12 features the same great 6.1 inch display size as iphone 11 yet we reduce the display borders to create a much smaller iphone if we compare it to iphone 11 iphone 12 is 11 thinner 15 percent smaller in volume and 16 percent lighter keeping the display size and reducing the footprint was only possible by bringing our best display technology to iphone 12 and that is our super retina xdr display our new apple custom oled has many advantages over lcd each oled pixel has its own light which can be individually controlled giving us pixel precision brightness rich colors and an amazing two million to one contrast ratio for true blacks in photos videos games and dark mode looks fantastic the new ola display also has a higher resolution with twice as many pixels as iphone 11. it now has 460 pixels per inch so text will be sharper for easier reading and your photos will look better with more detail increased dynamic range and precise color and peak brightness is nearly twice as high for hdr content 1200 nits and we include support for hdr video formats dolby vision hdr 10 and hlg we obsess over making your display impeccable and of course it's important that we protect your display in the best way the cover glass on iphone 11 is the toughest in the industry but iphone 12 leaps ahead with something even better much better our incredible materials engineering team has been working closely with our partners at corning the leaders in glass technology on the new cutting edge material and we call it ceramic shield ceramic shield goes beyond glass by adding a new high temperature crystallization step which grows nano ceramic crystals within the glass matrix to dramatically improve toughness to make this material both tough and optically clear we precisely control the type of crystals and degree of crystallinity this was the breakthrough that made ceramic shield possible for iphone ceramic shield is tougher than any smartphone glass and along with our new design it makes iphone more durable than ever we measured four times better drop performance that means if your iphone accidentally slips out of your pocket ceramic shield will have four times the chance of surviving without cracking this is the biggest jump in reliability we've ever had on iphone and we are thrilled to bring that to iphone 12. let's talk more about the 5g capability on iphone 12. as tim said to create the best possible 5g experience it required seamless integration of hardware and software and partnering closely with carriers\n"
