AMD B550 Timeline, New Tomahawk, & MSI's Attempt at Cases, Coolers
**CES 2020: MSI’s Latest Innovations and Product Updates**
At this year's CES (Consumer Electronics Show), MSI showcased a range of new products and updates across its lineup, including motherboards, cases, laptops, and even liquid coolers. The event provided an opportunity for MSI to highlight its latest developments and respond to the evolving needs of tech enthusiasts and professionals. Below is a detailed breakdown of what MSI demonstrated at CES 2020.
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### **Motherboard Updates: B550 and X570 Series**
The first topic of discussion was the highly anticipated B550 motherboard, which has been delayed multiple times. Initially expected to launch in Q3 or Q4 of 2019, its release date has since been pushed back to Q3 2020. This delay is reportedly strategic, with MSI opting to hold off on releasing the B550 until Intel rolls out new products later this year.
Meanwhile, MSI’s X570 series continues to be a strong contender in the market, with the Tomahawk variant being particularly popular. The Tomahawk Wi-Fi X570 board features 60Amp power stages and an Inner Cell VRM design, making it a solid mid-tier option for gamers and enthusiasts. Priced at $200, this motherboard is set to launch in May 2020.
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### **Case Innovations: Sakura and Creator 400**
MSI also showcased updates to its case lineup, with the Sakura proving to be one of the most promising designs. The Sakura case features a sleek, high-end aesthetic reminiscent of Lian Li products. However, it has faced criticism for excessive plastic usage and insufficient ventilation. Despite these issues, MSI appears to have made improvements since its initial prototype stage, suggesting that they are listening to feedback from users.
The Creator 400 series, another highlight at the event, follows a similar naming convention but struggles with design flaws. The case’s front panel is overly cluttered, and the inclusion of a plastic door for noise reduction seems unnecessary. The case lacks proper airflow optimization, with only about 30% of its mesh panels being effective due to protruding fans.
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### **Laptop Highlights: Alpha 15 and Bravo 15**
MSI’s laptop lineup at CES 2020 included the Alpha 15 and Bravo 15 models, both featuring Intel’s 4800 H processor and AMD’s Radeon RX 5500M GPU. The Bravo 15, in particular, caught attention with its $1,000 price tag, offering a 144Hz 1080p IPS display. While the laptops’ performance is impressive, their pricing and availability remain uncertain as of now.
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### **Liquid Cooler: Mag Core Liquid 360**
Another notable product from MSI was the Mag Core Liquid 360 liquid cooler. Designed with a pump-in-radiator configuration to avoid patent issues with Asetek’s technology, this cooler features a 4,000 RPM pump and customizable RGB lighting. Priced at $150, it is set for a Q2 2020 release. However, MSI seemed less enthusiastic about the product, which may reflect its crowded market segment.
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### **The TI5: A Showstopper with Mixed Reception**
One of the most visually striking products at the event was the TI5, an enclosure designed for high-end components. The TI5 boasts a unique "Cylon" design, a 2080 Ti GPU, and 64GB of memory, but its $4,000 to $5,000 price tag raises questions about its practicality. While the design is undeniably impressive, the limited ventilation and high cost leave it feeling more like a novelty than a functional product.
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### **Conclusion**
CES 2020 provided a glimpse into MSI’s ongoing efforts to innovate across various product categories. While some releases, like the Tomahawk X570 and Sakura case, show promise, others, such as the Creator 400 and TI5, highlight areas where MSI needs to improve. As competition in the tech industry intensifies, MSI’s ability to deliver on its strategic vision will be crucial to maintaining its reputation as a leader in gaming hardware.
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